SPRING SUMMER 2012 THE BELIEF - Swarovski

THE SWAROVSKI COLLECTIVE – SPRING SUMMER 2012
THE BELIEF:
Swarovski’s goal is to encourage and challenge fashion talent to push the boundaries of crystal.
Designers are invited to use SWAROVSKI ELEMENTS in pioneering and innovative ways across
their Womenswear and Menswear collections.
Swarovski seeks to support designers who embrace crystal as a creative material, who are
inspired by the limitless potential that crystals bring to their collections and who are excited to
position Swarovski crystal as an integral part of their collections.
The staple of designers who form the Swarovski Collective is a considered, intelligent and
strategic grouping of talent. Swarovski prides itself on collaborating with the industry’s most
cutting edge, creative and innovative designers.
This program is highly selective and, should the partnership go ahead, the contract is legally
binding. Brands should only apply if there is a strong and natural interest in SWAROVSKI
ELEMENTS and if this level of commitment is viable and achievable within their business
structure.
THE CRITERIA:
Applicants must be inspired by and have a strong desire to work with crystal.
Applicants must validate why crystal is an integral part of their design and how support from
Swarovski would benefit their collection.
Applicants must confirm that they will show at New York, London, Milan, Paris Fashion Week or
Paris Couture week.
Applicants must have a business and be prepared to present a business strategy.
Applicants who have received sponsorship in the past will also be judged on their innovative use
of crystal in previous collection(s), the amount of media value and exposure Swarovski received
from the collaboration, and the designer’s ability to re-invent their designs and ways of
incorporating crystal into their upcoming collection.
THE BENEFITS:
BENEFITS TO DESIGNER
Product support in line with the designers concepts for incorporating crystal into the collection.
Full crystal application support.
Financial support in line with the crystal integration in the collection and scale of the
communication campaign.

Global exposure via Swarovski PR, communications and social media campaigns.
Opportunity to be included in a highly stylized fashion film series produced by Swarovski and
supported by Swarovski’s international PR network.
Presence in key Swarovski showrooms globally and during Swarovski Press Day(s).
Global exposure to international press via look book.
Access to high profile events such as; ANDAM, CFDA’S, Design Miami, Art Basel, Frieze.
Opportunity to co-host an event with Swarovski or Trunk Show.
Full crystal application support.
Opportunity to be invited to design an Atelier Swarovski collection for a future season.
Exposure via Salt, Swarovski’s bi-annual design and fashion magazine (Global distribution of
40k).
CONDITIONS OF PARTNERSHIP
There must be a minimum of 5 crystal looks within the show.
The Designer to be available for the Swarovski Collective Announcement Press Breakfast.
There will be an opportunity for one crystal look – either the original or a duplicate to be
owned by Swarovski at the end of the season and included in the Swarovski Archive
Collection, alongside designers including Balenciaga, Dior and Alexander McQueen.
The Designer will partake in a number of key interviews within his/her studio pre show and/or at
the show for PR and communication purposes and Swarovski will require backstage access for
filming purposes.
Swarovski will receive complimentary tickets to the show.
Throughout the collaboration the Designer and Swarovski will share and connect their social
media platforms and activities to maximise exposure of the collaboration. This includes, but is not
limited to, any Twitter, Facebook, YouTube, Tumblr and blogging activities.
THE NEXT STEPS:
If you feel your brand meets the outlined criteria please apply via the attached form by Friday,
May 20 th , 2011. Incomplete applications or applications received after this date will not be
considered.
The Designer and PR will be required to present your application at Swarovski Corporate
Communications, upon request.
You will be expected to bring and discuss the following materials:
An overall theme of the collection including a minimum of 5 sketches demonstrating the
integration of SWAROVSKI ELEMENTS, your visual inspiration, fabric swatches etc.

A communication campaign for Spring Summer 2012, including ways to promote the collaboration
via social media implementation.
The goal of the discussion will be to talk about how you, the designer, envisions the collaboration.

SWAROVSKI FASHION SPONSORSHIPS – SPRING/SUMMER 2012
Basic Application Form: *Required Fields
Brand Name* ______________________________________
Company Name* (if different from Brand name) ___________________________
Designer Information
First name*___________________________
Surname*_____________________________
Gender* () Female
() Male
Direct work telephone* _________________________
Direct email* _____________________________
Design background/training _______________________________________
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Office/Studio Information
Address Line 1*__________________________________
Address Line 2* _________________________________
City*______________________________
Postcode/Zip Code*____________________
Country*________________________________
Telephone*_______________________
Mobile*__________________________
Fax____________________________
Website*____________________________
Email*________________________________
Product category*: () Womenswear
() Menswear
Company Information
Established in (month/year) *_____________

Number of employees*_____________
Annual turnover*__________________
Top 5 stockists worldwide* (store name, city, country)
1. _______________________
2. _______________________
3. _______________________
4. _______________________
5. _______________________
Public Relations Information
PR Company*______________________
PR Contact Name*___________________
Address Line 1* _______________________
Address Line 2*__________________
PR Contact Telephone*____________________
PR Contact Mobile _______________________
PR Contact _______________________
Sponsorship Information
Have you previously received sponsorship from Swarovski?* () Yes () No
If so, did you place a crystal production order following the sponsorship?* () Yes
() No
If yes, which Swarovski office or distributer are you dealing with?* __________________
Total Media Value over the past three seasons:*
AW10____________ SS11_____________
AW11_____________
Total Media Value over the past three seasons on the crystal looks:*
AW10____________ SS11_____________
AW11_____________
Are you or your brand already part of a sponsorship scheme, awards, funds (e.g. NEWGEN,
ANDAM, Vogue, CFDA)?* () Yes () No
If yes, which one(s)?*
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Please detail any past, current and future collaborations in fashion, accessories and jewellery you
are working on:*
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Are you receiving sponsorship from any other brand? If so, which one?*
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Have you received a fashion prize in the past 12 months? If so, which one?
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If you have received sponsorship from Swarovski in previous seasons:
1. What has been the most successful commercial crystal look? What was the distribution
and sales of this piece? Can you explain why it was commercially successful?
Please attach a picture of the look.*
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2. What has been the most successful crystal look in editorial? What is the editorial value
on this piece to date? Can you explain why it was successful for editorial?
Please attach a picture of the look.*
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Please provide a summary of your company profile*
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Please provide a summary of the overall theme of the collection:*
(concept, inspiration, fabrics etc)
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Why should you be considered for Swarovski Collective sponsorship?*
• Please describe your ideas for crystal integration for each crystal look.
• What type of crystal application technique will you use?
• How are you planning to celebrate crystal innovatively in your designs?
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Please provide ideas for a joint communication campaign (including; Marketing, PR & Social
Media) for Spring Summer 2012 between both brands for the season:*
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Support requested*: () Product only () Financial
If you have chosen financial support, please state amount requested:*_________________
Please submit initial sketches of at least 5 crystal looks to be included in your collection. Please
attach all sketches to the below email.
Please submit applications and sketches to:
London:
Anna Chapman
anna.chapman@swarovski.com
T: +44 (0)207 255 8400
New York:
Jessica Nagel
jessica.nagel@swarovski.com
T: +001 212 935 4200
Los Angeles:
Shoshana Van Atta
shoshana.vanatta@swarovski.com
T: +001 310 652 0089 x3814
Deadline for applications is Friday, May 20 th , 2011