SPRING SUMMER 2012 THE BELIEF - Swarovski

Global exposure via Swarovski PR, communications and social media campaigns.
Opportunity to be included in a highly stylized fashion film series produced by Swarovski and
supported by Swarovski’s international PR network.
Presence in key Swarovski showrooms globally and during Swarovski Press Day(s).
Global exposure to international press via look book.
Access to high profile events such as; ANDAM, CFDA’S, Design Miami, Art Basel, Frieze.
Opportunity to co-host an event with Swarovski or Trunk Show.
Full crystal application support.
Opportunity to be invited to design an Atelier Swarovski collection for a future season.
Exposure via Salt, Swarovski’s bi-annual design and fashion magazine (Global distribution of
40k).
CONDITIONS OF PARTNERSHIP
There must be a minimum of 5 crystal looks within the show.
The Designer to be available for the Swarovski Collective Announcement Press Breakfast.
There will be an opportunity for one crystal look – either the original or a duplicate to be
owned by Swarovski at the end of the season and included in the Swarovski Archive
Collection, alongside designers including Balenciaga, Dior and Alexander McQueen.
The Designer will partake in a number of key interviews within his/her studio pre show and/or at
the show for PR and communication purposes and Swarovski will require backstage access for
filming purposes.
Swarovski will receive complimentary tickets to the show.
Throughout the collaboration the Designer and Swarovski will share and connect their social
media platforms and activities to maximise exposure of the collaboration. This includes, but is not
limited to, any Twitter, Facebook, YouTube, Tumblr and blogging activities.
THE NEXT STEPS:
If you feel your brand meets the outlined criteria please apply via the attached form by Friday,
May 20 th , 2011. Incomplete applications or applications received after this date will not be
considered.
The Designer and PR will be required to present your application at Swarovski Corporate
Communications, upon request.
You will be expected to bring and discuss the following materials:
An overall theme of the collection including a minimum of 5 sketches demonstrating the
integration of SWAROVSKI ELEMENTS, your visual inspiration, fabric swatches etc.