Tarkett Activity Report 2012

vision & ambition / strategy
Tarkett Strategic pillars
Based on its commitment toward sustainability, Tarkett’s strategic
ambition is to become the leading change agent of the flooring
industry. At the heart of our strategy, a deeply rooted entrepreneurial
spirit. Since the very beginning, Tarkett has been driven by the
entrepreneurial spirit of building its business on principles and
practices that have stood the test of time. Throughout our history,
these core strategic pillars have channeled our energy, motivated
our employees and guided our decisions to achieve excellence
in serving our customers.
Our daily commitment
is to excellence
in serving customers
sustainably over
the long term.
1
Deliver
the ultimate
customer experience
2 3 4
Be
Work for
Boost growth
entrepreneurial
the long term
with targeted acquisitions
At Tarkett, excellence in customer service is a
daily commitment. More than simply providing a
product, Tarkett offers a true “flooring experience”
that is most visible to customers through the
industry’s broadest choice of creative solutions
which enhance the quality of life. To keep that
commitment, we focus our teams to work with
and listen to customers to understand their needs
and expectations. Thus our people as well as
their recognized know-how in flooring and market
segments ensure quality, rapidity, flexibility and
added-value expertise. All this translates into daily
excellence in our customer relationships and,
ultimately, into continuing trust and confidence
in Tarkett over the long term.
Tarkett today reflects an entrepreneurial culture
deeply rooted in the company’s values, lived
daily by its 10,700 employees around the world.
To nurture this philosophy, Tarkett counts on an
experienced decentralized organization, with its
teams close to regional markets and customers,
taking ownership and developing their leadership.
We strive to continuously develop this mindset at
all levels of the organization to ensure flexibility
and agility, thus anticipating and exceeding
expectations for both external and internal
customers. It is this customer and results oriented
focus that allows Tarkett to deliver sustainable
performance year after year.
Tarkett has more than 130 years of flooring
history built on shared core values that guide
our decisions and operations. Our long-term
perspective means:
- putting people and customers at the center of
our organization
- conducting our business with integrity and
according to ethical principles
- caring about the environment and sustainability.
Over the past four years, Tarkett successfully
acquired and integrated twelve businesses,
including the major Tandus acquisition last
year. Through targeted acquisitions, Tarkett
accelerates its profitable growth through a
broader product portfolio of solutions (vinyl,
accessories, laminate, wood, sports surfaces,
carpets), a more comprehensive route-to-market
(direct distribution, retailers, specifiers…) as
well as through an expanded presence in fast
growing markets (Eastern Europe, Asia and Latin
America). In some areas, Tarkett participates
in the consolidation of the flooring industry on
a case-by-case basis.
Tarkett 2012 Activity Report
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