Tarkett Activity Report 2012
Tarkett Activity Report 2012
Tarkett Activity Report 2012
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MARKET SEGMENTs / Retail & Hospitality<br />
Ginger Bay Salon and Spa, St. Louis,<br />
Missouri – USA<br />
The Ginger Bay Salon and Spa had a clear<br />
plan for renovation, including striking design,<br />
long durability, and sustainability. In addition,<br />
the flooring needed to hold up to chemicals<br />
and products like nail polish and dyes used<br />
in a salon environment, whilst not sacrificing<br />
design aesthetics.<br />
Centiva’s vinyl planks in contrasting colors<br />
were chosen to create designated areas within<br />
the salon and lead customers throughout the<br />
space. A vast selection of plank styles as well as<br />
choices for surface textures and custom cutting<br />
made the difference. Centiva’s environmental<br />
certifications ensured the flooring met all the<br />
sustainable requirements needed to create a<br />
safe environment for customers and employees.<br />
M Video, leading electronics and household appliances retailer – Russia<br />
M Video, one of the largest Russian<br />
retail chains, operates 260 stores in 115<br />
cities across the country. Specializing<br />
in consumer electronics and household<br />
appliances, all M Video stores have<br />
been designed following a set of clearly<br />
defined corporate guidelines.<br />
Besides its capacity to transform retail<br />
environments into attractive experience<br />
spaces, the flooring chosen for M Video<br />
also had to respond to tough technical requirements,<br />
catering to heavy traffic and providing for low<br />
maintenance costs. To address design and functional<br />
specifications, <strong>Tarkett</strong> proposed a tailor-made concept<br />
solution that could be easily reproduced in all 260 M<br />
Video stores. The format involved 43,000 m 2 of the<br />
Acczent Terra Heterogeneous Collection with two<br />
exclusive color solutions and technical features that<br />
were perfectly adapted to requirements for longevity<br />
and easy maintenance.<br />
Ginger Bay – St-Louis, USA<br />
<strong>Tarkett</strong>’s Ambienta LVT flooring at Lupo retail stores present<br />
across most Brazilian cities.<br />
Built by the architect Robert Krawietz, a former student<br />
of Richard Meyer, the Vierjahreszeiten complex<br />
in Offenbach, Germany incorporates various universes<br />
of hospitality, health, art and culture on 2.800 m 2<br />
of iD Premier “Boathouse” flooring.<br />
One of 260 MVideo stores - Russia<br />
A leader in its market for over 20 years, this 2,800 m 2<br />
Total Wine concept store was fitted with Centiva LVT planks<br />
to give it the authentic feeling of a traditional wine cellar.<br />
Floorcraft is <strong>Tarkett</strong>’s most sophisticated flooring design<br />
program capable to translate any creative complexity<br />
into stunning flooring design.<br />
<strong>Tarkett</strong> <strong>2012</strong> <strong>Activity</strong> <strong>Report</strong> 30