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Spring 2009 - National Association of Professional Pet Sitters

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By: Felicia Lembesis<br />

<strong>Pet</strong> sitters traveled to Long Beach, CA, for the<br />

<strong>2009</strong> Annual Conference and Small Business<br />

Forum in January to learn how to sail past the<br />

competition. As it does every year, the NAPPS<br />

Annual Conference provided opportunities to<br />

learn and grow, and network and share ideas<br />

with fellow pet sitters.<br />

In the words <strong>of</strong> Erin Barnes, who attended the<br />

conference, “the program was well thought out,<br />

and the range <strong>of</strong> topics covered was pertinent. I<br />

did appreciate the balance <strong>of</strong> topics between<br />

the nuts and bolts <strong>of</strong> running a business and<br />

improving our skills, not only as business owners,<br />

but as people.”<br />

On Friday, Jan. 16, the first day <strong>of</strong> the conference,<br />

the focus was on small business issues:<br />

• David Pearsall <strong>of</strong> the Business Insurers <strong>of</strong><br />

the Carolinas discussed all types <strong>of</strong> insurance<br />

to help pet sitters determine the coverage<br />

needed to protect their businesses.<br />

• NAPPS President Monica Leighton educated<br />

members on emergency preparedness<br />

and ways disaster preparedness can help<br />

pet sitters market themselves and gain<br />

community awareness, educate clients,<br />

and train employees.<br />

• Candance Labane-Godfrey presented the<br />

ever-popular <strong>Pet</strong> Sitting 101. New and<br />

seasoned pet sitters learned skills to grow<br />

their businesses.<br />

• Attendees learned how to advertise and<br />

promote their businesses on a shoestring<br />

from Tartan Media CEO Lee Van Kirk.<br />

• Pr<strong>of</strong>itability by setting pricing above all<br />

business costs was the topic presented by<br />

Jeffrey Lauterbach, President <strong>of</strong> Critter<br />

<strong>Sitters</strong> Inc., Atlanta, GA, and a financial<br />

advisor.<br />

• Image consultant Diana Jennings provided<br />

her expertise on projecting a pr<strong>of</strong>essional<br />

image through appearance, business protocol,<br />

and personal branding.<br />

Following the day’s educational program, members<br />

had a chance to network with fellow pet<br />

sitters at the welcome reception and one <strong>of</strong> the<br />

favorite events <strong>of</strong> the conference, NAPPS Chat<br />

Jeffrey Lauterbach, financial advisor, explains the fundamentals <strong>of</strong> "Pricing Theory."<br />

Past President Candance Labane-Godfrey addresses "<strong>Pet</strong> Sitting 101."<br />

Author and radio show host Arden Moore and Callie explain how "It's Cool to be Catty.”<br />

The NAPPS Network • 8

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