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Spring 2009 - National Association of Professional Pet Sitters

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The New NAPPS Certification<br />

By: Christi Fries<br />

The year <strong>2009</strong> brings pet sitters a series <strong>of</strong><br />

unfamiliar challenges. How will we market in<br />

this new economy? How can we increase pr<strong>of</strong>its<br />

and maximize value from operational<br />

expenses? Many answers can be found by utilizing<br />

existing NAPPS member benefits, including<br />

the benefit <strong>of</strong> pr<strong>of</strong>essional certification.<br />

Gain the Edge<br />

Certification will let you gain the edge and<br />

draw more pet-parent attention to your business.<br />

Clients will choose a certified pr<strong>of</strong>essional<br />

first when researching a service provider. In<br />

our unregulated industry, obtaining your NAPPS<br />

certification will give you recognition as a serious<br />

pr<strong>of</strong>essional who has obtained a high level<br />

<strong>of</strong> expertise through personal study. With the<br />

“NAPPS Certified” banner, you gain a competitive<br />

advantage in the areas you service.<br />

Now Available: The New<br />

Certification Program<br />

In 2005, the Member Benefits Committee started<br />

work on creating an improved certification<br />

course. As the scope <strong>of</strong> the project grew, a new<br />

Certification Committee was formed; 10 member<br />

volunteers donated thousands <strong>of</strong> hours performing<br />

research, writing articles and questions,<br />

data entry, pro<strong>of</strong>reading, and systems<br />

testing.<br />

Through the efforts <strong>of</strong> NAPPS members, the<br />

design and implementation <strong>of</strong> the new NAPPS<br />

Certification Course was launched in January<br />

<strong>2009</strong>. This new program was designed by pet<br />

sitters for pet sitters; an Advisory Board comprised<br />

<strong>of</strong> pet industry leaders reviewed and<br />

contributed material to this unrivaled educational<br />

tool.<br />

Now is the time to become a leader and obtain<br />

your NAPPS Certification. By taking your pet<br />

sitting career to the next level, you can reap<br />

the benefits <strong>of</strong> increased revenues and market<br />

share, and for less than $6 per month. The<br />

course is online, portable, and designed to<br />

allow you to study on your schedule.<br />

The Benefits <strong>of</strong> Certification<br />

The American Certification Institute states that<br />

certified pr<strong>of</strong>essionals earn “…salaries that are<br />

25 percent to 40 percent higher than those<br />

who are not certified.” In obtaining certification,<br />

the $10,000 you made in 2008 could be<br />

$14,000 in <strong>2009</strong>. If your revenues last year<br />

were $30,000, becoming certified could take<br />

you to $42,000 this year. Many NAPPS members<br />

who have already earned their certification<br />

gross more than $200,000 per year!<br />

Other benefits <strong>of</strong> certification include:<br />

• being perceived as a business that maintains<br />

a higher code <strong>of</strong> ethics<br />

• knowledge and skills at a higher level <strong>of</strong><br />

safety and effectiveness, without close<br />

supervision<br />

• the ability to charge higher rates<br />

• an increase <strong>of</strong> your value in your market,<br />

with instant credibility<br />

• being perceived as having a greater level<br />

<strong>of</strong> human resources through certified<br />

supervision <strong>of</strong> staff<br />

• recognition <strong>of</strong> your higher level <strong>of</strong> knowledge<br />

and accomplishments<br />

• an awareness <strong>of</strong> your dedication to continuous<br />

improvement and education<br />

• a discount on insurance renewal with<br />

Business Insurers <strong>of</strong> the Carolinas<br />

• a possible IRS tax deduction under “Self<br />

Employment Education”<br />

• more opportunities for volunteering and<br />

networking in the pet care field<br />

If you believe in your pr<strong>of</strong>essional identity, you<br />

can easily sell your higher level <strong>of</strong> competence!<br />

Getting Started<br />

The new NAPPS Certification Course is the<br />

equivalent <strong>of</strong> a college semester in time: 16<br />

weeks. When broken down into 60 to 90<br />

minute sessions, three to four times a week,<br />

you can easily complete the course in the six<br />

months allowed.<br />

The course <strong>of</strong> study includes pet nutrition,<br />

health, and behavior <strong>of</strong> rabbits, cats, dogs,<br />

birds, and exotics. An extensive section on<br />

business development and management will<br />

give you the education you need to start, maintain,<br />

and grow your pet sitting business at a<br />

pr<strong>of</strong>essional level. The pet first aid section<br />

expands beyond the variety <strong>of</strong> American Red<br />

Cross (ARC) courses <strong>of</strong>fered in many areas; if<br />

you’ve completed the ARC program it will be <strong>of</strong><br />

value in completing this section <strong>of</strong> NAPPS certification<br />

and earning recertification.<br />

Getting started is easy; you can begin the<br />

course the minute you purchase it at the<br />

NAPPS store. <strong>Pet</strong> first aid materials will be<br />

mailed to you while you begin on the pet or<br />

business sections <strong>of</strong> the course; you choose<br />

where to start. The program is designed so you<br />

can easily focus and the exam questions are in<br />

a logical order with no random scrambling.<br />

Course material can be printed, but it is not<br />

necessary, as it will remain updated in the<br />

NAPPS Virtual Library. You’ll save your work as<br />

you complete the exam, learning at your own<br />

pace.<br />

Instant Results =<br />

Instant Recognition<br />

When you submit your complete exam online,<br />

your final score will appear almost instantaneously!<br />

No waiting for weeks or months for<br />

the results to arrive in the mail. A score <strong>of</strong> 75<br />

percent is required to pass, and your certification<br />

is valid for three years.<br />

In addition, you will immediately have access to<br />

a downloadable certificate to print and a certified<br />

logo for display and use in your marketing<br />

materials. You can instantly add it to your own<br />

Web site, and a new “NAPPS Certified” banner<br />

will be added to your NAPPS locator listing.<br />

Continuing Education<br />

and Recertification<br />

The new NAPPS certification course is a sustainable<br />

investment; the Certification<br />

Committee will continue to update and expand<br />

information as the industry, and pet-care practices,<br />

change. During the three-year period you<br />

hold certification, you will have many opportunities<br />

to earn Continuing Education Units (CEU).<br />

Most are low or no cost.<br />

CEU activities are assigned a point value, with<br />

30 points needed over the three-year period to<br />

become recertified. Members will track and<br />

submit evaluation requests, available in the<br />

member center.<br />

The NAPPS Network • 16

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