puma and peace one day team up once again to launch the

For Immediate Release
PUMA AND PEACE ONE DAY TEAM UP ONCE AGAIN TO
LAUNCH THE ‘ONE DAY ONE GOAL’ CAMPAIGN
PUMA and Peace One Day Will Celebrate International Day of Peace with
Football Star David Bentley in London
Boston, Massachusetts – September 2008 - PUMA is a major supporter of the
non-profit organization “Peace One Day” founded by Jeremy Gilley in 1999. Peace
One Day, together with PUMA, will raise awareness for September 21st, Peace Day,
at a star-studded celebration in London’s Royal Albert Hall. A special screening of
Jeremy Gilley’s new acclaimed documentary, ‘The Day After Peace’, will be followed
by performances by Annie Lennox, Bryan Adams and John Legend. Footballer David
Bentley from Premier League club Tottenham Hotspurs will also take the stage to
announce the football matches played around the world in honor of Peace Day.
Proceeds of the celebration will go to assist the organization to raise awareness of
Peace Day, September 21st annually, and manifest life saving activities on the Day.
In September 2007, PUMA announced a long-term partnership with the British nonprofit
organization Peace One Day at Peace One Day’s gala hosted at London’s Royal
Albert Hall. PUMA’s commitment was based on the organizations’ shared values such
as inclusiveness, leadership, passion, and willingness to push boundaries. Filmmaker,
Jeremy Gilley began Peace One Day (POD) as a film project to establish an annual
day of global ceasefire and non-violence. In 2001 Peace One Day’s efforts were
rewarded when the United Nations unanimously adopted the first-ever day
of global ceasefire and non-violence on September 21 st annually – Peace
Day.
“We support the aim of Peace One Day and want to make a contribution to the
generation of global peace on one day,” said Jochen Zeitz, PUMA CEO and Chairman,
“We are delighted to be a strong and long-term partner of this exemplary initiative.”
To help raise visibility and awareness of Peace Day, PUMA launched the PUMA
Peace One Day Football Collection, which was unveiled at the African Cup of
Nations in January 2008. PUMA’s established relationships with its African football
teams ensured this exciting football collection was seen on some of Africa’s leading

players throughout the tournament. The collection consists of specifically designed
footballs and accessory items, which have been available in PUMA retail stores world
wide since May 2008. A portion of the profits generated by the collection will be
donated to POD. PUMA’s long-term goal is to source all products related to this
collection in Africa.
The first ‘ONE DAY ONE GOAL’ match was also initiated during the January 2008
activities in Ghana. Through this collaborative initiative, PUMA and Peace One Day
have asked people around the world to play football on September 21st, with each
match celebrating cooperation, unity and the power of football to bring people
together in peace. The aim of the ‘ONE DAY ONE GOAL’ initiative is to encourage
people to play football all over the world, whether in major stadiums, local pitches, in
the streets, on the beach, in the office, at home - it doesn’t matter. Over 150
matches are expected to take place in countries across the globe in honor of the
Day, many supported by PUMA sponsored club teams and top talent.
As a direct result of Peace One Day's campaign in 2007, parties in Afghanistan
recognized Peace Day resulting in 1.4 million Afghanistan children being vaccinated
against polio. Last year, 100 million people in 200 countries were engaged in Peace
Day activities and in 14 of those countries, efforts were targeted towards providing
life-saving activities and medical services on the Day. PUMA has worked alongside
Peace One Day since 2007 and has developed a Peace One Day collection of
products available in stores in September to benefit the non-profit organization.
For more information on PEACE ONE DAY, visit www.peaceoneday.org and for global
stockist information, please visit our website www.puma.com
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revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA
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