CSM Press Release - Puma

PRESS RELEASEThe PUMA® Central Saint Martins Bursary AwardIntroduces the Motorsport Re Design CompetitionLondon, February 2009 - PUMA® aims to bring together individual artistsand cultural organisations to provide them with a platform for exchange and globalexposure. For the third year running, the sponsorship of the Central Saint Martins MAfashion show at London Fashion Week is linked to the bursary award that helpsstudents to afford their studies within and beyond the college.This year, PUMA Creative has linked up with iconic motorsport brand Ducati and CentralSaint Martins students to develop the ultimate performance ‘Biker Jacket’.Previously, students re-designed PUMA accessories for the ‘Runway’ collection inconjunction with the Beijing Olympics and PUMA lifestyle footwear. The Central SaintMartins Bursary offers global exposure of the winning students in PUMA conceptstores and prize money of £14,000 to the winners. Their iconic Sport FashionMotorsport designs will be distributed in the PUMA Black Stores and select fashionretailers from August 2009.For this year’s bursary award, DUCATI has generously donated three ‘Monster’ bikes– three students were invited by Professor Louise Wilson to translate their graduationcollection graphics and create unique motorbikes – these will be auctioned throughthe PUMA Creative website from March 2009 and benefit entirely the MA Fashioncourse.“Our close partnership with the Central Saint Martins College is of great importanceto PUMA and we highly value the creative force that regularly takes a newperspective on our key product initiatives” says Vice Chairman Melody Harris –Jensbach, “We are glad that Ducati, a long-time partner of ours, has decided tosupport our commitment”“DUCATI has always been very attentive to new trends, to creativity, to design andto the recognition of new talents”, states Gabriele Del Torchio, Ducati President andCEO. “Our role in the “Central Saint Martins Bursary Award” proves the level ofattention we pay to these values, linking our brand and cool product to anothersignificant lifestyle icon like PUMA”PUMA Creative has identified four winning designs - these will be seen along with the

Desmo performance boot and customised EVISU black denim styles on the runway atthe Central Saint Martins graduate fashion show. The PUMA Central Saint MartinsBursary Award winners will be announced by Tyson Beckford and PUMA Vice ChairMelody Harris – Jensbach at the show.Media Contact/s:Clara Mattioli – Int’l Public Relations - Tel: +49 151 5511 5335 - clara.mattioli@puma.comBernie Harrington - Modus Publicity - Tel: +44 207 331 1428 - bernieh@moduspublicity.comPUMAPUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories.It is committed to working in ways that contribute to the world by supporting Peace, Creativity, and SAFE Sustainability,and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMAstarts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football,Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such asAlexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and HusseinChalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs morethan 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. Formore information, please visit www.puma.com