JSB Market Research: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Food Market
Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Prepared Meals consumers. For More Information Visit: http://goo.gl/ouIbYj
Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Prepared Meals consumers.
For More Information Visit: http://goo.gl/ouIbYj
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l<strong>and</strong>scapes.<br />
Key F<strong>in</strong>d<strong>in</strong>gs<br />
• Better Value for Money will cont<strong>in</strong>ue to <strong>in</strong>fluence product choice <strong>in</strong> <strong>Prepared</strong><br />
<strong>Meals</strong>, <strong>in</strong> regards to both lower cost <strong>and</strong> trad<strong>in</strong>g-up<br />
• Hectic lives lead<strong>in</strong>g to time-scarcity will cont<strong>in</strong>ue to be <strong>the</strong> key motivator <strong>of</strong><br />
<strong>Prepared</strong> <strong>Meals</strong> consumption <strong>in</strong> Italy<br />
• Consumption <strong>of</strong> <strong>Prepared</strong> <strong>Meals</strong> among <strong>Italian</strong> consumers is driven by <strong>the</strong><br />
pursuit for <strong>in</strong>dividualism<br />
• High quality <strong>Prepared</strong> <strong>Meals</strong> which <strong>of</strong>fer new taste <strong>and</strong> flavor ranges will<br />
become <strong>in</strong>creas<strong>in</strong>g popular <strong>in</strong> Italy<br />
Synopsis<br />
<strong>Underst<strong>and</strong><strong>in</strong>g</strong> <strong>Consumer</strong> <strong>Trends</strong> <strong>and</strong> <strong>Drivers</strong> <strong>of</strong> <strong>Behavior</strong> <strong>in</strong> <strong>the</strong> <strong>Italian</strong> <strong>Prepared</strong><br />
<strong>Meals</strong> <strong>Market</strong> identifies <strong>the</strong> key demographic groups driv<strong>in</strong>g consumption, <strong>and</strong><br />
what motivates <strong>the</strong>ir consumption. The report uses a unique method <strong>of</strong><br />
quantify<strong>in</strong>g consumer trends to highlight <strong>the</strong> degree <strong>of</strong> <strong>in</strong>fluence <strong>the</strong>y have on<br />
consumption with<strong>in</strong> <strong>the</strong> category. The report also identifies <strong>the</strong> most important<br />
trends with<strong>in</strong> <strong>the</strong> market <strong>and</strong> shows whe<strong>the</strong>r beliefs over what <strong>in</strong>fluences<br />
consumer behavior with<strong>in</strong> <strong>the</strong> category are accurate.<br />
Get access to:<br />
• Key consumer demographic groups driv<strong>in</strong>g consumption with<strong>in</strong> <strong>the</strong> <strong>Italian</strong><br />
market. The figures showcase <strong>the</strong> number <strong>of</strong> times consumers <strong>of</strong> specific ages <strong>and</strong><br />
gender consume <strong>Prepared</strong> <strong>Meals</strong>, as well as identify<strong>in</strong>g whe<strong>the</strong>r <strong>the</strong>se<br />
demographic groups "over" consume <strong>in</strong> <strong>the</strong> category (i.e. <strong>the</strong>y account for a<br />
higher proportion <strong>of</strong> occasions than <strong>the</strong> proportion <strong>of</strong> society <strong>the</strong>y represent<br />
overall).<br />
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