JSB Market Research: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Food Market
Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Prepared Meals consumers. For More Information Visit: http://goo.gl/ouIbYj
Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Prepared Meals consumers.
For More Information Visit: http://goo.gl/ouIbYj
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Busy Lives <strong>and</strong> search for convenience are driv<strong>in</strong>g <strong>Prepared</strong> <strong>Meals</strong> market <strong>in</strong><br />
Italy<br />
<strong>Italian</strong> <strong>Prepared</strong> <strong>Meals</strong> market is currently at EUR1.6 billion, is forecast to<br />
witness marg<strong>in</strong>ally higher growth <strong>in</strong> next five years<br />
Ready <strong>Meals</strong> accounts for 52.6% <strong>of</strong> all volume sold <strong>in</strong> <strong>Italian</strong> <strong>Prepared</strong><br />
<strong>Meals</strong> market<br />
There were 1,157.8 million <strong>Prepared</strong> <strong>Meals</strong> occasions <strong>in</strong> Italy <strong>in</strong> 2012, with<br />
<strong>the</strong> highest occasions witnessed amongst Older <strong>Consumer</strong>s <strong>and</strong> Females<br />
Italy is one <strong>of</strong> <strong>the</strong> fastest grow<strong>in</strong>g <strong>Prepared</strong> <strong>Meals</strong> market <strong>in</strong> both value <strong>and</strong><br />
volume terms<br />
Italy is <strong>the</strong> fastest grow<strong>in</strong>g <strong>Prepared</strong> <strong>Meals</strong> market among major European<br />
economies<br />
Demographic cohort consumption patterns<br />
Men marg<strong>in</strong>ally over-consume <strong>Prepared</strong> <strong>Meals</strong> than women <strong>in</strong> Italy<br />
Older consumers cont<strong>in</strong>ue to under-consume <strong>in</strong> <strong>Italian</strong> <strong>Prepared</strong> <strong>Meals</strong><br />
market<br />
Males are marg<strong>in</strong>ally over reliant on <strong>Prepared</strong> <strong>Meals</strong> compared to female<br />
population<br />
Older Young Adults are most likely to be classified as heavy users <strong>of</strong><br />
<strong>Prepared</strong> <strong>Meals</strong> <strong>in</strong> Italy<br />
<strong>Consumer</strong> trend analysis<br />
Busy Lives <strong>and</strong> value for money are <strong>the</strong> key motivations for consum<strong>in</strong>g<br />
<strong>Prepared</strong> <strong>Meals</strong> <strong>in</strong> Italy<br />
Compar<strong>in</strong>g consumer trends <strong>in</strong>fluence on <strong>Prepared</strong> <strong>Meals</strong> consumption<br />
across major markets<br />
The Chang<strong>in</strong>g Lifestyle mega-trend: <strong>Consumer</strong>s <strong>in</strong>creas<strong>in</strong>gly seek <strong>Prepared</strong><br />
<strong>Meals</strong> to meet <strong>the</strong>ir age-based needs<br />
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