JSB Market Research: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Food Market
Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Prepared Meals consumers. For More Information Visit: http://goo.gl/ouIbYj
Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Prepared Meals consumers.
For More Information Visit: http://goo.gl/ouIbYj
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<strong>JSB</strong> <strong>Market</strong> <strong>Research</strong>: <strong>Consumer</strong> <strong>Trends</strong> <strong>Analysis</strong>:<br />
<strong>Underst<strong>and</strong><strong>in</strong>g</strong> <strong>Consumer</strong> <strong>Trends</strong> <strong>and</strong> <strong>Drivers</strong> <strong>of</strong><br />
<strong>Behavior</strong> <strong>in</strong> <strong>the</strong> <strong>Italian</strong> <strong>Prepared</strong> <strong>Meals</strong> <strong>Food</strong> <strong>Market</strong><br />
On 16 th August 2014<br />
Summary<br />
<strong>Underst<strong>and</strong><strong>in</strong>g</strong> <strong>Consumer</strong> <strong>Trends</strong> <strong>and</strong> <strong>Drivers</strong> <strong>of</strong> <strong>Behavior</strong> <strong>in</strong> <strong>the</strong> <strong>Italian</strong> <strong>Prepared</strong><br />
<strong>Meals</strong> <strong>Market</strong> provides an overview <strong>of</strong> <strong>the</strong> market, analyz<strong>in</strong>g market data,<br />
demographic consumption patterns with<strong>in</strong> <strong>the</strong> category, <strong>and</strong> <strong>the</strong> key consumer<br />
trends driv<strong>in</strong>g consumption. The report highlights <strong>in</strong>novative new product<br />
developments that effectively targets <strong>the</strong> most pert<strong>in</strong>ent consumer need states,<br />
<strong>and</strong> <strong>of</strong>fers strategic recommendations to capitalize on evolv<strong>in</strong>g consumer<br />
Email ID- contact@jsbmarketresearch.com<br />
Tel No- 91 2241236650<br />
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l<strong>and</strong>scapes.<br />
Key F<strong>in</strong>d<strong>in</strong>gs<br />
• Better Value for Money will cont<strong>in</strong>ue to <strong>in</strong>fluence product choice <strong>in</strong> <strong>Prepared</strong><br />
<strong>Meals</strong>, <strong>in</strong> regards to both lower cost <strong>and</strong> trad<strong>in</strong>g-up<br />
• Hectic lives lead<strong>in</strong>g to time-scarcity will cont<strong>in</strong>ue to be <strong>the</strong> key motivator <strong>of</strong><br />
<strong>Prepared</strong> <strong>Meals</strong> consumption <strong>in</strong> Italy<br />
• Consumption <strong>of</strong> <strong>Prepared</strong> <strong>Meals</strong> among <strong>Italian</strong> consumers is driven by <strong>the</strong><br />
pursuit for <strong>in</strong>dividualism<br />
• High quality <strong>Prepared</strong> <strong>Meals</strong> which <strong>of</strong>fer new taste <strong>and</strong> flavor ranges will<br />
become <strong>in</strong>creas<strong>in</strong>g popular <strong>in</strong> Italy<br />
Synopsis<br />
<strong>Underst<strong>and</strong><strong>in</strong>g</strong> <strong>Consumer</strong> <strong>Trends</strong> <strong>and</strong> <strong>Drivers</strong> <strong>of</strong> <strong>Behavior</strong> <strong>in</strong> <strong>the</strong> <strong>Italian</strong> <strong>Prepared</strong><br />
<strong>Meals</strong> <strong>Market</strong> identifies <strong>the</strong> key demographic groups driv<strong>in</strong>g consumption, <strong>and</strong><br />
what motivates <strong>the</strong>ir consumption. The report uses a unique method <strong>of</strong><br />
quantify<strong>in</strong>g consumer trends to highlight <strong>the</strong> degree <strong>of</strong> <strong>in</strong>fluence <strong>the</strong>y have on<br />
consumption with<strong>in</strong> <strong>the</strong> category. The report also identifies <strong>the</strong> most important<br />
trends with<strong>in</strong> <strong>the</strong> market <strong>and</strong> shows whe<strong>the</strong>r beliefs over what <strong>in</strong>fluences<br />
consumer behavior with<strong>in</strong> <strong>the</strong> category are accurate.<br />
Get access to:<br />
• Key consumer demographic groups driv<strong>in</strong>g consumption with<strong>in</strong> <strong>the</strong> <strong>Italian</strong><br />
market. The figures showcase <strong>the</strong> number <strong>of</strong> times consumers <strong>of</strong> specific ages <strong>and</strong><br />
gender consume <strong>Prepared</strong> <strong>Meals</strong>, as well as identify<strong>in</strong>g whe<strong>the</strong>r <strong>the</strong>se<br />
demographic groups "over" consume <strong>in</strong> <strong>the</strong> category (i.e. <strong>the</strong>y account for a<br />
higher proportion <strong>of</strong> occasions than <strong>the</strong> proportion <strong>of</strong> society <strong>the</strong>y represent<br />
overall).<br />
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• <strong>Market</strong> value <strong>and</strong> volumes over 20082018 for Italy <strong>and</strong> n<strong>in</strong>e o<strong>the</strong>r countries to<br />
give a global context.<br />
• The degree <strong>of</strong> <strong>in</strong>fluence that <strong>the</strong> 20 key consumer trends identified by Canadean<br />
have on <strong>Prepared</strong> <strong>Meals</strong> consumption volumes, with granular analysis on <strong>the</strong><br />
extent that degree <strong>of</strong> <strong>in</strong>fluences varies between gender <strong>and</strong> age group.<br />
• Insight <strong>in</strong>to <strong>the</strong> implications beh<strong>in</strong>d <strong>the</strong> data, <strong>and</strong> analysis <strong>of</strong> how <strong>the</strong> needs <strong>of</strong><br />
will evolve <strong>in</strong> <strong>the</strong> short-to-medium term future.<br />
• Examples <strong>of</strong> <strong>in</strong>ternational <strong>and</strong> Italy-specific product <strong>in</strong>novation target<strong>in</strong>g key<br />
consumer needs.<br />
Reasons To Buy<br />
This report br<strong>in</strong>gs toge<strong>the</strong>r consumer analysis <strong>and</strong> market data to provide<br />
actionable <strong>in</strong>sight <strong>in</strong>to <strong>the</strong> behavior <strong>of</strong> <strong>Italian</strong> <strong>Prepared</strong> <strong>Meals</strong> consumers. This is<br />
based on Canadeans unique consumer data, developed from extensive<br />
consumption surveys <strong>and</strong> consumer group track<strong>in</strong>g, which quantifies <strong>the</strong><br />
<strong>in</strong>fluence <strong>of</strong> 20 consumption motivations <strong>in</strong> <strong>the</strong> <strong>Prepared</strong> <strong>Meals</strong> sector. This<br />
allows product <strong>and</strong> market<strong>in</strong>g strategies to be better aligned with <strong>the</strong> lead<strong>in</strong>g<br />
trends <strong>in</strong> <strong>the</strong> market.<br />
Table <strong>of</strong> Contents:<br />
Def<strong>in</strong>itions<br />
Category classification <strong>and</strong> demographic def<strong>in</strong>itions<br />
Summary methodology<br />
Canadean has identified n<strong>in</strong>e mega-trends that drive food choice: <strong>the</strong>se can<br />
be broken down <strong>in</strong>to 20 sub-trends<br />
<strong>Market</strong> context<br />
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Busy Lives <strong>and</strong> search for convenience are driv<strong>in</strong>g <strong>Prepared</strong> <strong>Meals</strong> market <strong>in</strong><br />
Italy<br />
<strong>Italian</strong> <strong>Prepared</strong> <strong>Meals</strong> market is currently at EUR1.6 billion, is forecast to<br />
witness marg<strong>in</strong>ally higher growth <strong>in</strong> next five years<br />
Ready <strong>Meals</strong> accounts for 52.6% <strong>of</strong> all volume sold <strong>in</strong> <strong>Italian</strong> <strong>Prepared</strong><br />
<strong>Meals</strong> market<br />
There were 1,157.8 million <strong>Prepared</strong> <strong>Meals</strong> occasions <strong>in</strong> Italy <strong>in</strong> 2012, with<br />
<strong>the</strong> highest occasions witnessed amongst Older <strong>Consumer</strong>s <strong>and</strong> Females<br />
Italy is one <strong>of</strong> <strong>the</strong> fastest grow<strong>in</strong>g <strong>Prepared</strong> <strong>Meals</strong> market <strong>in</strong> both value <strong>and</strong><br />
volume terms<br />
Italy is <strong>the</strong> fastest grow<strong>in</strong>g <strong>Prepared</strong> <strong>Meals</strong> market among major European<br />
economies<br />
Demographic cohort consumption patterns<br />
Men marg<strong>in</strong>ally over-consume <strong>Prepared</strong> <strong>Meals</strong> than women <strong>in</strong> Italy<br />
Older consumers cont<strong>in</strong>ue to under-consume <strong>in</strong> <strong>Italian</strong> <strong>Prepared</strong> <strong>Meals</strong><br />
market<br />
Males are marg<strong>in</strong>ally over reliant on <strong>Prepared</strong> <strong>Meals</strong> compared to female<br />
population<br />
Older Young Adults are most likely to be classified as heavy users <strong>of</strong><br />
<strong>Prepared</strong> <strong>Meals</strong> <strong>in</strong> Italy<br />
<strong>Consumer</strong> trend analysis<br />
Busy Lives <strong>and</strong> value for money are <strong>the</strong> key motivations for consum<strong>in</strong>g<br />
<strong>Prepared</strong> <strong>Meals</strong> <strong>in</strong> Italy<br />
Compar<strong>in</strong>g consumer trends <strong>in</strong>fluence on <strong>Prepared</strong> <strong>Meals</strong> consumption<br />
across major markets<br />
The Chang<strong>in</strong>g Lifestyle mega-trend: <strong>Consumer</strong>s <strong>in</strong>creas<strong>in</strong>gly seek <strong>Prepared</strong><br />
<strong>Meals</strong> to meet <strong>the</strong>ir age-based needs<br />
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The Connectivity mega-trend: <strong>Italian</strong> consumers seek products with which<br />
<strong>the</strong>y have a Connection<br />
The Convenience mega-trend: The <strong>in</strong>creas<strong>in</strong>gly Busy Lives <strong>of</strong> consumers is<br />
<strong>the</strong> lead<strong>in</strong>g motivation <strong>in</strong> <strong>Prepared</strong> Meal choice<br />
The Ethics mega-trend: Ethical <strong>and</strong> Environmental issues have limited<br />
<strong>in</strong>fluence on consumption <strong>of</strong> <strong>Prepared</strong> <strong>Meals</strong> <strong>in</strong> Italy<br />
The Experience <strong>and</strong> Enjoyment mega-trend: The desire for new <strong>and</strong> exotic<br />
cuis<strong>in</strong>es will drive <strong>the</strong> <strong>Prepared</strong> <strong>Meals</strong> market <strong>in</strong> Italy<br />
The Health <strong>and</strong> Wellness mega-trend: Health is not a <strong>in</strong>fluential motivator<br />
<strong>of</strong> <strong>Prepared</strong> <strong>Meals</strong> consumption<br />
The Individuality mega-trend: Individual tastes <strong>and</strong> preferences will<br />
<strong>in</strong>fluence consumption <strong>of</strong> <strong>Prepared</strong> <strong>Meals</strong> <strong>in</strong> Italy<br />
The Trust mega-trend: Product safety is becom<strong>in</strong>g a more <strong>in</strong>fluential<br />
consumption motivator after recent food sc<strong>and</strong>als<br />
The Value mega-trend: Better Value for Money is among <strong>the</strong> lead<strong>in</strong>g trends<br />
<strong>in</strong>fluenc<strong>in</strong>g <strong>Prepared</strong> <strong>Meals</strong> consumption <strong>in</strong> Italy<br />
Innovation examples<br />
Manufacturers are <strong>in</strong>novat<strong>in</strong>g across categories to target <strong>the</strong> grow<strong>in</strong>g<br />
needs <strong>of</strong> <strong>Italian</strong> consumers<br />
Global <strong>in</strong>novations on formulation <strong>and</strong> packag<strong>in</strong>g can be a source <strong>of</strong><br />
<strong>in</strong>spiration for <strong>Italian</strong> manufacturers<br />
Recommended actions<br />
Manufacturers should focus on provid<strong>in</strong>g portion size options to meet <strong>the</strong><br />
value needs <strong>of</strong> consumers<br />
Manufacturers must provide products that meet both <strong>the</strong> age-based <strong>and</strong><br />
lifestage needs <strong>of</strong> consumers<br />
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Appendix<br />
An explanation <strong>of</strong> <strong>the</strong> sub-trends<br />
Detailed methodology<br />
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