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R A P I D R I V E R A R T S & C U L T U R E M A G A Z I N E<br />
unique establishment on the<br />
north side of Asheville known as<br />
The Arch opened two years ago<br />
this month. I was able to speak<br />
with the owner, Catherine Silver<br />
about her vision for her company.<br />
The striking logo on the front of the<br />
building is certainly eye-catching, and<br />
when I asked Catherine how she arrived<br />
at the name for her business she responded<br />
that she had always loved arches. For<br />
her they represent timelessness and stability.<br />
The products that she carries reflect<br />
her love for these qualities as well.<br />
Catherine brings an eclectic background<br />
to her business. She lived on<br />
the Big Island of Hawaii for ten years<br />
and while there created a handmade tile<br />
business. She has worked as an interior<br />
designer, and, most recently,<br />
taught for thirteen years in the<br />
Buncombe County school system.<br />
She formulated the idea for<br />
her business because she wanted<br />
to do something creative; with<br />
the assistance of Mountain Micro<br />
Enterprise, she was able to open<br />
The Arch.<br />
The Arch caters to a wide<br />
clientele: builders, designers and<br />
architects as well as home owners<br />
simply wanting to improve the<br />
aesthetic of their houses can find<br />
a wide variety of beautiful accents<br />
here. The showroom elegantly<br />
displays a wide variety of flooring<br />
and wall surfaces as well as accessories,<br />
but Catherine stresses that even a simple<br />
accent such as an unusual tile or knob can<br />
set off a room. She sells anything from<br />
that to entire installations.<br />
The ARTFUL Home<br />
The Arch, An Uncommon Resource In North Asheville<br />
A<br />
Roxane<br />
Clement,<br />
professional<br />
decorative<br />
painter.<br />
The Arch represents<br />
a large number<br />
of local artisans, and<br />
she has often collaborated<br />
with them<br />
to do custom work<br />
for local builders.<br />
Part of Catherine’s<br />
vision is to be a good<br />
reference for people,<br />
to point them to<br />
other sources for<br />
products. Although<br />
she stays on the<br />
lookout for more<br />
products to carry,<br />
she is determined to<br />
do something well,<br />
rather than spread<br />
herself too thin.<br />
In line with her love of<br />
timelessness and stability,<br />
Catherine offers a large selection<br />
of environmentally friendly<br />
products. She carries cork and<br />
bamboo flooring, as well as<br />
Eco Timber hardwood flooring<br />
which is highly respected by the<br />
US Green Building Council.<br />
She researches the production of<br />
these products, taking care that<br />
the flooring she sells contains no<br />
formaldehyde. The American<br />
Clay Earth Plaster, showcased on<br />
the walls is also hypo-allergenic<br />
as well as being very versatile and<br />
beautiful. She has found that the builders<br />
in this area have a good conscience about<br />
using green products.<br />
Looking to the future, Catherine<br />
plans to host open house events and<br />
workshops to help acquaint people with<br />
the products she carries. She also welcomes<br />
artisans to contact her about their<br />
products in her quest to assist others in<br />
creating healthier, more beautiful homes<br />
and businesses.<br />
• Expels stale, musty air, replaces with fresher, healthier air<br />
• Reduces harmful gases and pollutants<br />
• Quiet, safe, environmentally friendly<br />
Trapped Moisture and Gases<br />
Can Be Harmful!<br />
• Maintenance-free—no filters or buckets<br />
• Uses less electricity than a 40-watt light bulb<br />
by Roxane Clement<br />
Is the Air<br />
in Your Home<br />
Making You Sick?<br />
Moisture Control Unit<br />
The Arch<br />
Catherine Silver,<br />
Owner<br />
1020 Merrimon Ave.<br />
Asheville, NC<br />
(828) 253-5455<br />
www.thearchnc.com<br />
Hours: Tuesday – Friday, 9:30 - 5:30<br />
Saturday, 10:00 - 3:00<br />
Decorative painter Roxane Clement has<br />
worked on numerous restoration projects<br />
in Asheville including the Smith-McDowell<br />
House, the Biltmore Estate, and the A-B<br />
Tech library.<br />
Her decorative painting business specializes<br />
in stone effects and wood graining.<br />
Contact her at Rmclement2001@aol.com<br />
Remove Unhealthy Air<br />
Reduce Molds and Musty Odors<br />
Improve the air quality in your home, satisfaction guaranteed<br />
Call for a FREE Humidex phone consultation<br />
1-800-663-2721<br />
Vol. 11, No. 9 — <strong>Rapid</strong> <strong>River</strong> ArtS & CULTURE <strong>Magazine</strong> — May <strong>2008</strong> 27