Kaymer driven for BMW glory - European Tour

Since 1985, BMW has promoted amateur and
professional golf tournaments internationally, taking
into account the growing significance of golf for its
customer base. The leading premium car manufacturer
has been an important partner of The European Tour
since the BMW International Open was launched in
1989. In 2005 BMW and The European Tour further
extended their already strong partnership with BMW
taking on title sponsorship of the Tour’s flagship event,
the PGA Championship at Wentworth. This highly
significant development for European golf meant that
BMW became a partner of three tournaments on The
European Tour International Schedule, namely the
BMW PGA Championship, the BMW International
Open and, until 2008, the BMW Asian Open, in
addition to being the Official Car of The European Tour.
In 2009, BMW further extended its partnership with
the European Tour with the first BMW Italian Open.
MasterCard is the Official Credit Card and Preferred
Method of Payment to The European Tour. During
2010, MasterCard was the Presenting Sponsor of
The Senior Open Championship, which was played
on the Championship Course at Carnoustie.
In addition, MasterCard sponsored events including
the Omega Dubai Desert Classic and the BMW
International Open as well as being an Official
Sponsor of The European Tour’s website
www.europeantour.com.
Club Car is the Official Golf Car to The European Tour.
The company provides all Officials and television
production crew with the latest electrically-powered
vehicles for use on site at events. Club Car, part of
the Ingersoll Rand Group of companies, is the leading
manufacturer of golf cars and golf utility vehicles
worldwide.
Rolex, one of the world’s leading timepiece companies,
is the Official Timekeeper to The European Tour. Rolex
is also one of the Tour’s longest standing sponsors.
During the 2010 Season, Rolex supported in excess
of 20 tournaments on The European Tour International
Schedule as well as all four Major Championships
and The Senior Open Championship. Rolex is also an
Official Sponsor of The European Tour’s website
www.europeantour.com.
Titleist has had a long time partnership with The
European Tour, as the overwhelming majority of
players competing on Tour trust their games to a
Titleist golf ball. As part of this partnership, Titleist
supports its players with an on-site tour van service
and practice balls at every European Tour sanctioned
tournament. Titleist is also a prominent supporter of
The European Tour’s website, www.europeantour.
com, so that its growing golfer fan base can learn
what Titleist golf ball or golf clubs are in the bags of
most of the game’s best players. For more on Titleist
equipment and The European Tour players who trust
Titleist, go to Titleist.co.uk
Genworth is the Official Sponsor of The European
Tour Statistics programme. The “Genworth Statistics”
provide Tour Members, the media and their audiences
with a valuable analysis of the players’ performance
in all European Tour Race to Dubai tournaments.
Genworth also supports the Tour as a local sponsor
at a number of key tournaments and has, since 2007,
raised in excess of €670,000 through their innovative
‘Putts4Charity’ initiative. Genworth is a leading
financial security company meeting the retirement,
lifestyle protection, investment and mortgage
insurance needs of more than 15 million customers
across 25 countries.
UPS is the Official Logistics and Express Sponsor to
The European Tour providing critical transportation
and logistical support for the Tour throughout the year.
UPS’s global partnership with The European Tour will
see them sponsor seven events each year across
Europe and Asia, which, in 2011, will include the Open
de España, the BMW International Open in Germany,
the Portugal Masters, the WGC-HSBC Champions in
Shanghai, the Barclays Singapore Open, the UBS Hong
Kong Open and The European Tour’s flagship event, the
BMW PGA Championship, held at Wentworth Club.
UPS is also an Official Supplier to The 140th Open
Championship.