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Thinning Hair - Stylist and Salon Newspapers

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Fat Profits from<br />

<strong>Thinning</strong> <strong>Hair</strong><br />

by Craig Black<br />

Let’s face it; we take a risk by going into<br />

business. And we really take the risk, going<br />

into the hair business in order to make money.<br />

However, we also go into the hair business<br />

to help others by providing a valuable service.<br />

There is no hair issue that is more<br />

emotionally devastating to a person than losing<br />

one’s hair. Surprisingly, it is far more common<br />

than we realize. It is estimated that 70 - 80 million<br />

people in the U.S. suffer from thinning<br />

hair. Offering a solution to clients who suffer<br />

from thinning hair is emotionally satisfying, as<br />

well as financially rewarding.<br />

The hair loss industry in the U.S. today<br />

generates about five billion dollars per year.<br />

Yes, that is billion, with a “B.” My question to<br />

you is, how much of that did you get this year?<br />

The money is being spent, so shouldn’t you be<br />

getting your share?<br />

Every salon has clients that want<br />

thicker, healthier-looking hair <strong>and</strong> Laser <strong>Hair</strong><br />

Enhancement does just that. The laser hood<br />

contains low-level laser lights that stimulate<br />

the scalp <strong>and</strong> hair to enhance the appearance.<br />

The rules <strong>and</strong> regulations for nearly every<br />

state’s Cosmetology Board expressly provides<br />

for the use of electrical appliances to stimulate<br />

the scalp <strong>and</strong> hair as a revenue producing<br />

service. (Make sure <strong>and</strong> check with your states<br />

regulatory department to confirm.) This is part of<br />

the practice of our trade <strong>and</strong> the laser is the<br />

most technically advanced equipment that can<br />

provide this service. Laser <strong>Hair</strong> Enhancement<br />

will create a new service category in your<br />

salon, <strong>and</strong> bring in a new source of income.<br />

So, why aren’t there more lasers in salons?<br />

Until recently, the cost of a laser was out of the<br />

price range for most salons. However, just like<br />

computers <strong>and</strong> cell phones, high-tech cosmetic<br />

lasers have become more powerful <strong>and</strong> have<br />

dropped in price.<br />

In your salon, clients can receive a 30-<br />

minute laser service twice a week. The average<br />

fee for the service is $200 to $300 per month,<br />

<strong>and</strong> since the laser uses no supplies, there is a<br />

high profit per service. Here is the best part,<br />

the laser works while you do something else.<br />

Google shows it has over 402,000 searches<br />

for “hair thickening products.” Think of all the<br />

money being spent for shampoos, mousses,<br />

sprays <strong>and</strong> gels designed to create fuller looking<br />

hair, as well as for new products designed<br />

to improve “hair retention.” People in your<br />

community are spending good money in the<br />

search for better looking hair.<br />

You can get fat profits from solving thinning<br />

hair problems, but only if you provide a<br />

solution that really works <strong>and</strong> low-level lasers<br />

have been clinically proven to do just that.<br />

For more information visit www.salonlasers.com or call Craig Black at<br />

866-646-9050.<br />

BEYOND RETAIL<br />

Strategies For Business Success.<br />

A business awakening that takes you to amazing places<br />

offering nearly limitless opportunities for success.<br />

LIQUID FASHION<br />

Don’t Settle For Good. Be GREAT!<br />

Take style from day to evening to a nighttime of hot with<br />

fluid styling that sets trends <strong>and</strong> creates what’s next.<br />

BOTH DAYS STAR TREATMENT<br />

Complimentary on both days. Receive pampering with<br />

gourmet lunches, wine & cheese social hours, I.C.O.N.<br />

gift sets <strong>and</strong> drawings for valuable prizes.<br />

N OV E M B E R 7 & 8<br />

B E L L E V U E C L U B<br />

B E L L E V U E WA<br />

SPECIAL GUESTS<br />

JORGE RUBIN<br />

ICON COFOUNDER<br />

& CEO<br />

CHIARA<br />

ICON COFOUNDER<br />

& CREATIVE DIRECTOR<br />

Two full days for salon owners,<br />

managers <strong>and</strong> stylists that will<br />

REVEAL<br />

<br />

INSPIRE<br />

<br />

ELEVATE<br />

<br />

Don’t miss this exciting<br />

event. It will not only<br />

change your business, it<br />

will change your life.<br />

Space is limited. Call today.<br />

1.877.377.5386<br />

FOR MORE INFORMATION<br />

www.Exclusive<strong>Salon</strong>Products.com<br />

NORTHWEST STYLIST & SALON | OCTOBER 2010 |

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