august 009 - Stylist and Salon Newspapers
august 009 - Stylist and Salon Newspapers
august 009 - Stylist and Salon Newspapers
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Consumer Confidence<br />
The Nail Extension<br />
Vicki Peters<br />
Who said the beauty business was recession-proof?<br />
We might have been until this<br />
recent recession <strong>and</strong> now many highly skilled,<br />
fully booked nail techs are feeling the pinch all<br />
across the country.<br />
According to James Hobart, industry leader<br />
<strong>and</strong> author of Change-The Only Remedy in<br />
the June issue of the BIR Report, “If you keep<br />
doing what you have always done, you will<br />
keep getting what you have always gotten!”<br />
CHANGE! We need to take a look at our<br />
business, breathe new life into it with fresh<br />
money making ideas <strong>and</strong> get our clients excited.<br />
The nail business is always changing, so<br />
ask yourself are you changing with it?<br />
But first, we need to address how we feel<br />
internally before we can change what happens<br />
on the outside. If you feel the recession has<br />
killed your business, then it will. You need<br />
to project positive energy that will spill over<br />
to our clients <strong>and</strong> not get caught up in the<br />
negative. So here are some questions you can<br />
ask yourself to see where you are <strong>and</strong> some<br />
possible solutions.<br />
• When was the last time you learned a new<br />
technique <strong>and</strong> actually implemented in into<br />
your salon menu?<br />
• Have you attended a class, networking event<br />
or trade show in the last three months?<br />
• Do you have a collection of glitter that you<br />
use on your clients? Glitter in anything you<br />
do shows you are in tune to what is popular.<br />
• Do you offer gels in your salon? If not, you<br />
are definitely out of the loop on what is new<br />
in techniques. What about soak off gels?<br />
• Are you offering Toe Bling during pedicures?<br />
• When was the last time you raised your<br />
prices? Do you feel you will loose clients<br />
if you raise your prices? If so you need to<br />
rethink the quality of your services. A good<br />
18 | AUGUST 2<strong>009</strong> | CALIFORNIA STYLIST & SALON<br />
nail tech should be higher priced so you<br />
separate yourself from other salons.<br />
• Do you feel you cannot charge higher prices<br />
because of the salon you’re in? Then move.<br />
Position yourself in a higher end salon in<br />
a higher end neighborhood. Your prices<br />
should reflect the quality of service <strong>and</strong> the<br />
environment as well.<br />
• Is your service time one hour or less for<br />
fills, one <strong>and</strong> one-half hours or less for full<br />
sets? If not, then you should take a class or<br />
work with a seasoned tech on streamlining<br />
your time.<br />
• When was the last time you redesigned your<br />
services <strong>and</strong> changed them up with new<br />
names, themed pedicures, etc? Have you<br />
introduced new salon services recently?<br />
• When was the last time you tried a new lotion,<br />
acrylic line or purchased a new product<br />
system to compare what products you are<br />
using now?<br />
• Do you earn 15% to 20% of your earnings in<br />
retail sales a week?<br />
• What marketing have you done lately to<br />
attract new clients?<br />
Ask yourself if you are resistant to change;<br />
if you are, now is the time to take a good look<br />
at your nail business, make some changes,<br />
add some excitement to it <strong>and</strong> watch it grow.<br />
Even though we are in a recession, there are<br />
many clients who still can afford to get their<br />
nails done <strong>and</strong> are not as affected. Those are<br />
the clients you want to attract with a fresh new<br />
way that sets you apart.<br />
All of these questions play a part in how<br />
successful your business is <strong>and</strong> how our clients<br />
perceive us. We need to earn their trust in our<br />
positive actions <strong>and</strong> if they see excitement,<br />
they will be excited as well.<br />
Vicki Peters is a 28 year veteran master nail tech, competition champion,<br />
judge, international educator, author <strong>and</strong> manufacturer <strong>and</strong> serves on the Nail<br />
Manufacturer Council. For more information visit www.vickipeters.com or<br />
email her at Vicki@vickipeters.com.<br />
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View this article <strong>and</strong> more at www.stylistnewspapers.com<br />
August 2<strong>009</strong><br />
10: Rise - Maly’s Business Forum, Pasadena, CA www.malys.com<br />
15-18: Bronner Bros. International Hair <strong>and</strong> Beauty Show, Atlanta,<br />
GA www.bronnerbros.com<br />
16-18: Strategies presents Success for Today’s <strong>Salon</strong>/Spa<br />
Manager, Centerbrook, CT www.strategies.com<br />
23-24: The High Road to Education Ultimate Two Day Event,<br />
Pittsburgh, PA www.theHRTE.com<br />
23-24: Miami International Beauty <strong>and</strong> Barber Show, Miami, FL<br />
1-866-351-SHOW www.beautybarbershow.com<br />
23-24: Expo Latino Show CCA Education <strong>and</strong> Student Competition,<br />
Long Beach, CA 1-800-482-3288 www.the-cca.com<br />
30-9/1: Champ Camp, San Diego www.inspiringchampions.com<br />
31: <strong>Salon</strong> Source <strong>Salon</strong> Expo, Austin, TX (512)454-9200 www.<br />
salonsource.biz<br />
September 2<strong>009</strong><br />
4-5: VitaSpa ‘09 Buenos Aires, Argentina, www.vitaspaweb.com<br />
12-13: ThermaFuse Council Weekend featuring Cosmo Easterly,<br />
Kannapolis, NC 800-331-HAIR www.thermafuse.com<br />
12-14: International Congress of Esthetics <strong>and</strong> Spa, Long Beach,<br />
CA 800.471.0229 or visit www.LNEONLINE.com<br />
13-14: Armstrong McCall’s Annual World’s Fair Hair, Skin & Nail<br />
Show San Antonio, TX 1-800-45-SALON www.armstrongmccall.com<br />
13-16: Strategies Incubator, Centerbrook, CT www.strategies.com<br />
13: Maly’s presents Undressed - Creativity Exposed, San Francisco,<br />
CA www.malys.com<br />
14: Rise - Maly’s Business Forum, Phoenix, AZ www.malys.com<br />
15-17: HBA Global Expo <strong>and</strong> Education Conference, New York, NY<br />
212-600-3000 www.hbaexpo.com<br />
20-21: Strategies presents High-Performance Front Desk Training,<br />
Centerbrook, CT www.strategies.com<br />
20-21: Beauty School Forum, Barristar Productions, Pasadena, CA<br />
www.barristar.com 800 SHOW-432<br />
20-22: Cash Flow Camp, Nashville www.inspiringchampions.com<br />
20 Maly’s presents Undressed - Creativity Exposed, Bellevue, WA<br />
www.malys.com<br />
27-28: ABA Canada Beauty Show Regina www.abacanada.com<br />
August 2<strong>009</strong><br />
1-2: Westmore Academy of Cosmetic Arts presents Eyebrows<br />
Only, Burbank, CA 1-877-978-6673<br />
2: Skin for Life presents Microcurrent Training, Canyon Lake, CA<br />
1-866-312-7546 www.skinforlife.com<br />
2-3: Grace Albert Aesthetics Brow Design <strong>and</strong> Waxing Academy<br />
presents Day of Brows - Day of Brazilians, Columbus, OH 1-888-<br />
688-2769 www.perfectbrow.com<br />
3: George Riley’s PBC presents H<strong>and</strong>s-on Cutting / Design Class,<br />
Santa Rosa, CA 1-800-303-3630 www.georgerileyspbc.com<br />
3: Sweis Inc. presents Keratin Complex Smoothing Therapy, Torrance,<br />
CA 877-633-1717 www.sweisinc.com<br />
3: Kryolan Professional Makeup presents Special Effects, San<br />
Francisco, CA 1-800-866-1329<br />
3: Cosmoprof Beauty presents Paul Mitchell Complete Color<br />
Demo; Bio Ionic KeraSmooth; Satin Smooth Waxing Class Demo<br />
www.cosmoprofbeauty.com<br />
3: EI presents Working with Colors in Makeup Designs Workshop<br />
& Maquillaje de Draga (Workshop in Spanish) - (323)871-8318<br />
Joeb@ei.edu<br />
3: The Studio presents Sebastian Experience, Los Angeles, CA<br />
www.thestudioeducation.com<br />
3: Skin for Life presents Microdermabrasion Fundamentals,<br />
Canyon Lake, CA 1-866-312-7546 www.skinforlife.com<br />
3-7: Westmore Academy of Cosmetic Arts presents Westmore<br />
Method - 5 looks, 5 days,, Burbank, CA 1-877-978-6673<br />
3-21: Westmore Academy of Cosmetic Arts presents Makeup for<br />
Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673<br />
4: The Studio presents Sebastian: Next Up - Remix, Los Angeles,<br />
CA www.thestudioeducation.com<br />
5: The Studio presents Wella Experience, Wella Color Movement,<br />
Nioxin: The Consultation Forum, LA www.thestudioeducation.com<br />
5-Oct.21: SPAWHO.COM, Inc. presents Top Gun Front Desk Training<br />
- Online Webinar Course www.spawho.com, click training<br />
8-9: Kryolan Professional Makeup presents Theatrical Makeup,<br />
San Francisco, CA 1-800-866-1329<br />
8-9: Westmore Academy of Cosmetic Arts presents Beauty<br />
Airbrush & Avante Garde, Burbank, CA 1-877-978-6673<br />
9: The Studio presents Essential Color & Creative Immersion I, Los<br />
Angeles, CA www.thestudioeducation.com<br />
9: Skin for Life presents LED Light Therapy, Canyon Lake, CA<br />
1-866-312-7546 www.skinforlife.com<br />
9-10: Grace Albert Aesthetics Brow Design <strong>and</strong> Waxing Academy,<br />
San Diego, CA 1-888-688-2769 www.perfectbrow.com<br />
10: Sweis Inc. presents Keratin Complex Smoothing Therapy, Victorville,<br />
Tustin, Mission Viejo, CA 877-633-1717 www.sweisinc.com<br />
October 2<strong>009</strong><br />
4: Beauty School Forum, Barristar Productions, Indianapolis, IN<br />
www.barristar.com 800 SHOW-432<br />
4-5: ABA Canada Beauty Show Calgary www.abacanada.com<br />
4-5: The High Road to Education Ultimate Two Day Event, Dallas,<br />
TX www.theHRTE.com<br />
5-8: ISPA Conference, Las Vegas, www.experienceispa.com/ISPA<br />
11: George Riley’s PBC Central Coast Show, Santa Cruz, CA<br />
1-800-303-3630 www.georgerileyspbc.com<br />
11: Central Coast Hair Design & Beauty Expo, Santa Cruz, www.<br />
cocoanutgrovesantacruz.com/hairshow<br />
11-12: Mid-American Beauty Classic, Columbus, OH<br />
www.premiereshows.com<br />
14: Welcome to Our World sponsored by the Professional Beauty<br />
Federation 800.468.2274 x3437<br />
17-19: Intercoiffure Fall Atelier, New York www.intercoiffure.us<br />
1-800-442-3007<br />
17-19: <strong>Salon</strong> International, London, www.salonexhibitions.co.uk<br />
18: Maly’s presents Undressed - Creativity Exposed, Irvine, CA<br />
www.malys.com<br />
18: Beauty School Forum, Barristar Productions, Phoenix, AZ<br />
www.barristar.com 800 SHOW-432<br />
18-19: Premiere Birmingham, AL www.premiereshows.com<br />
18-19: Heartl<strong>and</strong> Beauty Expo, MN www.heartl<strong>and</strong>beautyexpo.com<br />
25-26: Texas Beauty Show, Dallas, TX 512-415-8300<br />
www.texasbeautyshow.com<br />
25-26: International Congress of Esthetics <strong>and</strong> Spa, Philadelphia,<br />
PA 800.471.0229 or visit www.LNEONLINE.com<br />
25-26: ABA Canada Beauty Show - Moncton www.abacanada.com<br />
25-27: Goldwell Trend Zoom, Las Vegas, NV www.goldwellnorthamerica.com<br />
November 2<strong>009</strong><br />
1-3: Cash Flow Camp, Washington, DC inspiringchampions.com<br />
2: Rise - Maly’s Business Forum, San Francisco, CA malys.com<br />
7-8: International Esthetics, Cosmetics <strong>and</strong> Spa Conference IESCS<br />
Florida, www.iecsc.com<br />
8-9: <strong>Salon</strong> <strong>and</strong> Spa Buyers Bazaar, Pomona, CA, Fairplex Event<br />
Center, 800-859-9247 www.sasbb.com<br />
10: Skin for Life presents Microdermabrasion Fundamentals,<br />
Canyon Lake, CA 1-866-312-7546 www.skinforlife.com<br />
10: Eva’s Esthetics presents Brazilian Wax, Oakl<strong>and</strong>, CA 1-800-<br />
765-7597 www.evasesthetics.com<br />
10: Cosmoprof Beauty presents Bio Ionic KeraSmooth, Torrance,<br />
Victorville, Woodl<strong>and</strong> Hills, CA www.cosmoprofbeauty.com<br />
10: EI presents Working with Fashion & Runway Makeup Workshop<br />
- (323)871-8318 Joeb@ei.edu<br />
10-11: NCEA Certification Prep Class WEBINAR 1-800-242-1103<br />
ext. 3243 / nceacertified@aol.com<br />
10-14: Westmore Academy of Cosmetic Arts presents retro<br />
Fashion Makeup 30’s-60’s, Burbank, CA 1-877-978-6673<br />
11: The Studio presents Essential Foiling, Los Angeles, CA www.<br />
thestudioeducation.com<br />
16: The Studio presents Color Correction, Los Angeles, CA www.<br />
thestudioeducation.com<br />
16: Skin for Life presents Microcurrent Training, Canyon Lake, CA<br />
1-866-312-7546 www.skinforlife.com<br />
16-17: Cinderella Hair 2-Day Seminar, Santa Fe Springs, CA<br />
www.cinderellahair.com 800-332-9246<br />
17: NCEA Certification Prep Class , San Francisco, CA (650)244-<br />
9625 www.conceptsinstitute.com / nceacertified@aol.com<br />
17: Skin for Life presents Peel Training <strong>and</strong> Product Knowledge,<br />
Canyon Lake, CA 1-866-312-7546 www.skinforlife.com<br />
17: Kryolan Professional Makeup presents Camouflage, San<br />
Francisco, CA 1-800-866-1329<br />
17: Cosmoprof Beauty presents Paul Mitchell Collection Haircut<br />
Demo Class; Bio Ionic KeraSmooth; Paul Mitchell Men’s Grooming &<br />
the T3 Experience Demo; Nioxin Demo Day www.cosmoprofbeauty.com<br />
17: EI presents Easy Airbrush Makeup & Face Painting for Kid’s<br />
Events Workshop - (323)871-8318 Joeb@ei.edu<br />
18: The Studio presents Color Freedom, Los Angeles, CA www.<br />
thestudioeducation.com<br />
23: The Studio presents Wella Color Movement Trend Seminar,<br />
Los Angeles, CA www.thestudioeducation.com<br />
23: Skin for Life presents Microdermabrasion Fundamentals,<br />
Canyon Lake, CA 1-866-312-7546 www.skinforlife.com<br />
24: Amazing Head to Toe Certified Botanical skin care classes /<br />
workshops. Call for reservations (949)598-4500<br />
24: Eva’s Esthetics presents Speed Wax, Oakl<strong>and</strong>, CA 1-800-<br />
765-7597 www.evasesthetics.com<br />
24: EI presents Maquillaje de Novias (Workshop in Spanish) &<br />
Period Makeup Designs - (323)871-8318 Joeb@ei.edu<br />
26: The Studio presents Classic Cutting, Los Angeles, CA www.<br />
thestudioeducation.com<br />
30-31: Kryolan Professional Makeup presents Evolutions of Eeauty<br />
- Part One, San Francisco, CA 1-800-866-1329
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