You've Graduated... Now What? - Stylist and Salon Newspapers

In this issue...
4
7
10
Beauty Business Buzz
Growing and maintaining your
client base will be a constant
throughout your career, knowing
what to do is critical to your
success and a skill every stylist
must cultivate. Charlene Abretske
offers methods and techniques to
help grow your clientele.
Blue Highways
No one gives you success. It is
the product of deliberate design,
execution and completion of task
in alignment with the intended
outcome in mind. Success occurs
by design, not by default. Indeed,
success is an inside job.
3 Months of Marketing
No matter how talented you are
or how well you treat your clients,
there are other people who “do
what you do.” There are many
ways to build business when
you unleash the same creativity
in your marketing that you do in
your craft.
Cosmetology 101 . . . . . . . . . . . 3
Increase Your Potential. . . . . . . . 4
Beauty Business Buzz . . . . . . . 4
Rules School Didn’t Teach. . . . . . 5
The Nail Extension. . . . . . . . . . . 6
Building Your Clientele. . . . . . . . 6
Blue Highways . . . . . . . . . . . 7
COVER CONTEST WINNERS . . . 8
Esthetic Endeavors . . . . . . . . 9
Three Months of Marketing . . 10
Ohio Cosmetology News. . . . 11
Classifieds . . . . . . . . . . . 12-13
Better Business . . . . . . . . . . 14
Calendar . . . . . . . . . . . . . . 14
What’s New in the Market . . . 15
On the cover...
2009 Ohio Stylist
Cover Contest Winner
Amanda Bruce
Westlake, OH
2 | JUNE 2009 | OHIO STYLIST & SALON
You’ve Graduated... Now What?
From the Editor
Lisa Kind
“Whatever you are, be a good one.”
Abraham Lincoln gave that advice and it’s
still good advice for new graduates setting off
in the beauty industry.
If you recently graduated from cosmetology
school do you even know where to
begin? You are not alone; there are many
good beauty professionals who have gone
before you.
June’s issue of Ohio Stylist is full of ideas
and suggestions written by them for the
newly licensed professional on just how to
start their career on the right track.
On page 5, business coach Lauren Gartland
offers rules your beauty school didn’t
teach you. She suggests creating a vision
statement
for your life. Envision your ideal
career before you even begin and then believing
you will achieve it.
Jerry Tyler stresses in his article on page
7,
that success is an inside job. Without a
clear and concise vision of where you want
to arrive, how will you know you are on your
way? He suggests that success “is the product
of deliberate design, execution and completion
of task in alignment with the intended
outcome. Success occurs by design, not by
default.”
So you graduate from school… what do
you do next? One third of running a successful
business is customer service, one third is
business skills, and the last third is technique.
Vicki Peters, page 6, offers some survival ideas
to can help start you on the right foot.
Growing and maintaining your clientele
will be something you continue throughout
your career. On page 4, Charlene Abretske
offers techniques on establishing your client
base. “Knowing what to do is critical to your
success and a skill every stylist must cultivate.
Targeting your efforts to make sure you are
looking for clients who fit into your schedule
is critical to your success.”
Esthetician, Judith Culp understands the
importance of learning the right techniques
to put yourself in high demand. But finding
the necessary advanced training, especially in
the field of esthetics, can be quite challenging.
On page 9, she suggests you beef up your
education in other areas such as business,
science and advanced training.
With over 150 entries, the 2009 Ohio
Stylist cover contest winner was a tough
decision. Congratulations to cover contest
winner, Amanda Bruce from IBI David Salon
in Westlake. Turn to page 8 to learn more
about Amanda and see second and third
place winners, Enzo’s Salon & Spa Team and
Ambience SalonSpa Design Team along with
an incredible group of honorable mentions.
Congratulations and thanks to all who participated
making the winners truly tops in their
profession.
is beautiful
And So IS EvERY WomAn bEIng tREAtEd FoR CAnCER.
HElp uS CARE FoR All oF tHEm And gIvE tHEm tHE HopE
is beautiful
And ConFIdEnCE tHEY nEEd to FACE tHE CHAllEngE
oF A lIFEtImE. SuppoRt look good. ..FEEl bEttER ®
And So IS EvERY WomAn bEIng tREAtEd FoR CAnCER.
HElp uS CARE FoR All oF tHEm And gIvE tHEm tHE HopE
And ConFIdEnCE tHEY nEEd to FACE tHE CHAllEngE
oF A lIFEtImE. SuppoRt look good. ..FEEl bEttER ®
Look Good. . .Feel Better ® is a FREE program that teaches women undergoing cancer treatment how to
overcome appearance-related side effects and feel more beautiful and confident. In one 2-hour workshop,
caring professionals like yourself teach women simple beauty techniques for skin and nail care, makeup
application, and coping with hair loss. Your expert advice and support can help these women feel better
about themselves, just when they need it most.
For more information please visit us on the Web at www.lookgoodfeelbetter.org or call
your local American Cancer Society or 1-800-395-LOOK (5665).
Look Good. . .Feel Better ® is FREE program that teaches women undergoing cancer treatment how to
It’s not just a good deed, it’s a beautiful thing.
overcome appearance-related side effects and feel more beautiful and confident. In one 2-hour workshop,
caring professionals like yourself teach women simple beauty techniques for skin and nail care, makeup
application, and coping with hair loss. Your expert advice and support can help these women feel better
about themselves, just when they need it most.
For more information please visit us on the Web at www.lookgoodfeelbetter.org or call
your local American Cancer Society or 1-800-395-LOOK (5665).
It’s not just a good deed, it’s a beautiful thing.
Ohio Stylist & Salon
Volume 10, Number 6, Issue 114
June 15 - July 15, 2009
Published monthly by
Holland Graphics, Inc.
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Toll-free (888) 297-7010
or (503) 297-7010
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E-mail: editor@stylistnewspapers.com
Web site: www.stylistnewspapers.com
Publisher
Managing Editor
Production Manager
Advertising Director
Art Director
Classified Sales
Linda Holland
Lisa Kind
Joel Holland
Marcy Avenson
Erica Gibson
Kelly Smith
Contributing Writers:
Judy Culp, Jerry Tyler, Vicki Peters,
Charlene Abretske, Neil Ducoff,
Elizabeth Brown, Jenny Hogan, Kerrin Delaney
Ohio State Board of Cosmetology
Kevin L. Miller, Executive Director
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