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<strong>Season</strong>al<br />

ESSENTIALS Training Booklet<br />

<strong>Season</strong> 3<br />

May/June 2013<br />

Scents<br />

the<br />

of the<br />

<strong>Season</strong><br />

+ Father’s Day Gifts


All of the products in this <strong>Season</strong>al Essentials Training Booklet have been handpicked<br />

from the <strong>Season</strong>al Brochure and represent the best additions to your Kit for this season.<br />

We’re excited to share with you information about the products, combined with tips and<br />

techniques to prepare you for an amazing season your Clients are sure to love!<br />

SEASONAL ESSENTIALS<br />

Hand-selected products from the May/June <strong>Season</strong>al Brochure<br />

SEASONAL ESSENTIALS INCLUDES:<br />

NEW <strong>Season</strong>al!<br />

- Kajal Eyeliner .4 oz<br />

- Navîgo Moon Homme 3.3 fl. oz.<br />

- Navîgo Moon Femme 1.7 fl. oz.<br />

- Epic West 3.3 fl. oz.<br />

NEW Core!<br />

- Sunscreen Cream Broad Spectrum SPF 50+, 4.2 fl. oz.<br />

Core<br />

- JF9 Cologne 3.3 fl. oz.<br />

- Time Protector Daily Defense Cream SPF 15<br />

JAFRA <strong>Season</strong>al Tote<br />

Recyclable<br />

15” T x 13 ½” W x 6” D<br />

10 <strong>Season</strong>al Brochures +<br />

10 JAFRA Spring/Summer Catalogs<br />

Retail Value $225<br />

Retail Price: $50<br />

17660<br />

Purchase your <strong>Season</strong>al Essentials today and prepare your Business Kit for the<br />

perfect <strong>Season</strong>. Use these products and ideas to book Parties and to share the JAFRA<br />

Opportunity. It makes good business sense to share your Scents of the <strong>Season</strong> and all<br />

the Essentials with every one you meet!<br />

<strong>Season</strong>al Essentials is available for purchase April 15 - May 15.<br />

New Consultants who join May 16th or after may purchase through June 14.<br />

Limit 1 per Consultant. Non-commissionable.<br />

Pamper Dad<br />

Father’s Day gives your Clients an occasion<br />

to celebrate the contribution their Father and<br />

male mentors have made in their lives and<br />

provides you with a unique opportunity to<br />

boost your sales this season.<br />

Mothers, wives, sisters and daughters are<br />

all looking for gift ideas for the men in their<br />

lives so why not make life easier by being<br />

their one stop shopping resource.<br />

With both Mother’s Day and Father’s Day in<br />

this season, the timing is perfect for helping<br />

Clients select the best gifts for both.<br />

BUSINESS TIPS THAT WILL MAKE DAD’S DAY<br />

EXTRA LUCRATIVE!<br />

1<br />

2<br />

3<br />

4<br />

Father’s<br />

Day is<br />

June 16th<br />

All offers are available through<br />

June 30th, but you will want<br />

Clients to place their orders<br />

by June 4th to receive in<br />

time for Father’s Day<br />

gift giving.<br />

Bundle your sales. Offer your Clients the JF9 (Green) Set for one Dad and<br />

the Men’s DYNAMIC Set with the Messenger Bag for another great Dad in<br />

your life. Promote multiple offers to your Clients, not only will they get their<br />

shopping done but they’ll also be able to purchase the Unisex Watch for<br />

$20! They can give it as a gift or treat themselves.<br />

Promote FREE gift boxes with the purchase of one of our featured men’s<br />

fragrance offers. Make their gift giving convenient and hassle free.<br />

Recognize Clients who are fathers with a special thank you. Give them<br />

a sample of JF9 (Green) with your business card attached or with a<br />

special card.<br />

Clients not sure what to get Dad? Your goal is to make this process as<br />

easy as possible. So be prepared and know your current offers. We have<br />

something for every man, whether it is skin care, fragrance or toiletries.<br />

2<br />

Purchase additional <strong>Season</strong>al Brochures in sets of 10<br />

and receive 10 FREE Spring/Summer Catalogs. $6.00<br />

Non-commissionable. Not available separately.<br />

English: 17866 / Spanish: 17867<br />

PURCHASE WITH PURCHASE OFFERS<br />

JAFRA invests in your business by providing PWP offers that help you increase your<br />

customer’s order size and to introduce your Clients to specialty items and/or products they<br />

might not have tried. Remember to talk about these offers with every Client.<br />

3


JF9 Cologne<br />

JAFRA’s Best Selling Men’s Fragrance!<br />

This sophisticated scent is a combination of green and<br />

herbaceous notes. Vivid patchouli, crisp lavender and<br />

deep mossy notes lend a naturally masculine feeling.<br />

At the heart is a complex of woodsy spices with<br />

aromatic greens. His skin will not only feel and look<br />

good but it’ll smell fabulous too!<br />

SELLING TIPS:<br />

1<br />

2<br />

3<br />

When you introduce a Client to JF9 (Green), use this as an opportunity to offer<br />

them the complete set with the Aftershave and Stick Deodorant. It will complete<br />

their daily regimen!<br />

Include the sample vials in large orders as a thank you gift. Let Clients know that<br />

the After Shave is available for May and June only.<br />

Let those who already love the JF9 product line know that they now have even<br />

more to choose from. Encourage them to build their JF9 collection!<br />

NAVIGO MOON HOMME<br />

AND NAVIGO MOON FEMME<br />

Feel the Power of Destiny<br />

NEW for the <strong>Season</strong>! Available ONLY in May and June.<br />

IT’S THE PERFECT<br />

TIME FOR GIFTS!<br />

This stylish watch is the perfect<br />

gift idea for a man or a woman!<br />

Our Unisex watch can be worn<br />

casually every day.<br />

Introducing<br />

EPIC WEST<br />

A Sexy, New Rugged Men’s Fragrance<br />

NEW for the <strong>Season</strong>! Available ONLY in May and June.<br />

Top notes: Bayberry, Coriander, Ciste<br />

Body: Incense, Tea, Thyme<br />

Bottom notes: Amber, Sandalwood<br />

Offer Clients the opportunity to try the new Epic<br />

West first, especially to those who already love Epic<br />

eau de Toilette from our core product line.<br />

Navigo Moon Homme and Navigo Moon Femme is<br />

here for the spring season. Bring together the<br />

romance of the ocean and the pull of the moon in<br />

two captivating fragrances for the couple destined<br />

to be together. These two aromatic fruity fragrances<br />

complement each other perfectly.<br />

Navigo Moon Homme: Sparkling citrus notes of<br />

bergamot and grapefruit, a spicy hint of cadramone,<br />

fresh greennotes and a modern fruity touch of pear.<br />

Navigo Moon Femme: Sensual notes of amber, warm<br />

jasmine, creamy vanilla and honey are surrounded by<br />

the sweetness of red fruits and a touch of blackberry.<br />

1<br />

2<br />

SELLING TIPS:<br />

Offer the Navigo Duo to Clients as two gifts in<br />

one. Give Navigo Femme as a Mother’s Day gift<br />

and Navigo Homme as a Father’s Day gift!<br />

Have a co-ed Fragrance Party and have Navigo<br />

Homme and Femme as the featured fragrances.<br />

Spend $75<br />

and purchase<br />

the watch for $20!<br />

Item # 18021<br />

ON TREND:<br />

Who says big watches are just<br />

for men? Designers have taken<br />

a versatile and unique approach<br />

to luxury watches serving the<br />

needs of both men and women.<br />

4<br />

5


6<br />

SUNSCREEN CREAM<br />

BROAD SPECTRUM<br />

SPF 50+<br />

Healthy skin is beautiful skin.<br />

NEW addition to our core line!<br />

Sunscreen is the perfect complement to every<br />

Client’s makeup routine. Our new moisturizing<br />

formula will offer them immediate sun protection<br />

keeping their skin soft, supple and protected all<br />

over with the highest level of SPF. This lightweight<br />

cream is perfect for all skin types and will provide<br />

long lasting moisturization all year round.<br />

1<br />

2<br />

3<br />

4<br />

Order<br />

of use<br />

SELLING TIPS:<br />

A. SUNSCREEN<br />

B. MOISTURIZER<br />

C. FOUNDATION<br />

This is a good choice for children and adults ages 10 and above. For<br />

younger children’s needs, suggest Baby Block SPF 45.<br />

Sunscreen doesn’t expire so encourage Clients to stock up on sun care<br />

products. It’s important to use sunscreen every day, especially during the<br />

summer time.<br />

Contains allantoin which helps soften skin and lock in moisture.<br />

Remind Clients they need to re-apply sunscreen during the day, especially<br />

if they are outside for maximum coverage – that means more re-orders!<br />

CROSS SELL OPPORTUNITY:<br />

Recommend JAFRA PRO Even Tone to any Clients that are in their<br />

40’s and are troubled with an uneven complexion due to sun damage.<br />

Even Tone increases complexion clarity and reduces the appearance of<br />

discolorations of uneven pigment.<br />

TIME PROTECTOR DAILY<br />

DEFENSE CREAM SPF 15<br />

Intense Hydration<br />

HOW TO USE:<br />

A rich, SPF 15, daytime cream that dramatically<br />

increases the skin’s own natural moisture production<br />

while also reducing the appearance of lines and<br />

wrinkles. This moisturizer is one of JAFRA’s<br />

technological masterpieces because it contains<br />

Intellishield®. Intellishield® creates an invisible netted<br />

shield that behaves like a second skin that allows skin<br />

to breathe and lock in moisture at the same time.<br />

In the morning after cleansing and toning, smooth cream over face and throat using<br />

light upward strokes.<br />

1<br />

2<br />

SELLING TIPS:<br />

Contains Co-enzyme Q-10 which visibly reduces the appearance of fine<br />

lines and wrinkles.<br />

Clinically, Allergy, Irritancy and Dermatologist tested.<br />

KAJAL EYELINER<br />

NEW for the <strong>Season</strong>! Available May through October.<br />

Kajal is inspired by ancient beauty rituals dating back to the Egyptian<br />

era, this pigment rich formula will deliver bold and beautiful lines to<br />

make your Client’s eyes pop. Kajal glides on perfectly without dragging<br />

across the fragile skin of the eye and no sharpener required, just twist<br />

to have a good edge.<br />

APPLICATION:<br />

1. Draw the upper line on the top of your lash line.<br />

2. Draw the lower line along the water line of the eye.<br />

3. Draw a thin line that connects the two into a triangle shape at both ends.<br />

4. Fill in the triangle to add intensity.<br />

1<br />

2<br />

3<br />

SELLING TIPS:<br />

Eyeliner is the quickest way to make your eyes look bigger and brighter.<br />

Kajal contains Vitamin E which conditions the delicate skin around the eye.<br />

There is no sharpener required, just rotate the liner for a continued sharp edge.<br />

The unique shape draws a precise line with ease.<br />

7


Kabuki Brush<br />

Limited Time Only!<br />

Get the Kabuki Brush for just $15 with the<br />

purchase of Illuminating Shimmer Powder!<br />

The Kabuki brush is a must-have tool<br />

for anyone’s makeup kit. With a full<br />

head of luxurious, ultra soft hand rolled<br />

synthetic nylon bristles that will make<br />

application easy.<br />

SELLING TIPS:<br />

1<br />

2<br />

Not sold individually.<br />

Perfect for loose powder, pressed powder, blush or<br />

mineral make-up application to the face and body.<br />

Brush has a bronze aluminum handle and cover<br />

and is commissionable!<br />

PRODUCT<br />

AVAILABILITY<br />

REPORT -<br />

EVERY DAY AT 4:30P.M. PST<br />

Look for the new Quick Link<br />

Icon on the home page of<br />

<strong>jafra</strong>biz.com/Consultant<br />

Connection to easily access<br />

the report every day!<br />

New Product introductions to our Core Line<br />

TOILETRIES:<br />

Royal Olive Body Collection - 3 New Products! - See<br />

<strong>Season</strong>al Brochure for a May ONLY Introductory Offer:<br />

- Bath & Shower Gel 6.7 fl. oz.<br />

Intro Price: $14.00 Item Code: #16684<br />

- Body Lotion 8.4 fl. oz.<br />

Retail Price: $18.00 Item Code: #16685<br />

- Body Oil 8.4 fl. oz.<br />

Retail Price: $18.00 Item Code: 16947<br />

Limited Life Products for <strong>Season</strong> 3<br />

FRAGRANCES:<br />

<strong>Season</strong>al Products available May – June, 2013<br />

Navîgo Moon for Homme & Femme - Will return for<br />

the Holidays in November/December.<br />

Epic West 3.3 fl. oz. $29 Item Code: 25088<br />

JF9 Aftershave 4.2 fl. oz.<br />

Vesen Duo – Bath & Shower Gel 6.7 fl. oz.<br />

Valferra Duo – Shaving Cream 7 oz.<br />

COLOR:<br />

<strong>Season</strong>al Products available May – October, 2013<br />

Kajal Eyeliner .4 oz. $11 Item Code 25075<br />

Duo Lipstick / Lip Pencil in 3 Shades .05 oz. $14<br />

Always Stay-On Eyeshadow in <strong>Season</strong>al Shades<br />

.2 oz. $14<br />

Amazing Eyes Powder Eyeshadow Palette in<br />

Mirrored Compact $25 Item Code 25084<br />

Sunscreen Cream Broad Spectrum SPF 50+ 4.2 fl. oz. -<br />

- May ONLY Intro Price: $18 Item Code #25057<br />

COLOR:<br />

2-in-1 Powder Makeup - 5 New Shades!<br />

Moisture Rich Lipstick - 6 New Shades!<br />

TOILETRIES:<br />

<strong>Season</strong>al Products available May 2013 only<br />

Coreta Duo – Multipurpose Wash 3-in-1, 4.2 fl. oz.<br />

<strong>Season</strong>al Products available June 2013 only<br />

SKiD For Boys Duo – Multipurpose Shower Gel, 4.2 fl. oz.<br />

Product News: Royal Almond - Remember, this is your<br />

LAST CHANCE to purchase the Royal Almond Collection<br />

in its current packaging!<br />

Offer News: Men Dynamics - The larger Men’s Urban<br />

Messenger Bag replaces the regular free travel bag for<br />

this season only.<br />

Please note: There is no May/June <strong>Season</strong>al Hostess Special.<br />

18056

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