07.09.2014 Views

View PDF - Swinburne University of Technology

View PDF - Swinburne University of Technology

View PDF - Swinburne University of Technology

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

innovation<br />

setting<br />

new standards<br />

A “rubber hits the road” innovation program is<br />

reaping rewards for Australia’s manufacturing sector,<br />

helping it to be more strategic in developing new<br />

products and taking them to market.<br />

by caroline boyd<br />

case study<br />

FOCUS<br />

ON IDEAS<br />

When Sydney company<br />

Focus Press attended an<br />

Innovativity seminar,<br />

they were amazed at the<br />

results. “Many employees<br />

in manufacturing<br />

industries come to<br />

work, do their job and<br />

go home. So nobody<br />

ends up listening to their<br />

ideas,” says Louise Pastro,<br />

group sustainability and<br />

stakeholder engagement<br />

lead with Focus Press.<br />

“Innovativity taught<br />

us how to encourage<br />

and develop staff and<br />

management buy-in.<br />

We have now introduced<br />

a program to work<br />

together with our<br />

employees to develop and<br />

implement their ideas.”<br />

Australian manufacturing has been<br />

under pressure in the past decade.<br />

In the 10 years to 2011, Australia<br />

slipped from seventh to 20th on the<br />

World Economic Forum’s Global<br />

Competitiveness Index, and a high<br />

Australian dollar and increased competition from<br />

low-cost international producers have compounded<br />

the challenges.<br />

One area ripe for improvement is the number<br />

<strong>of</strong> companies innovating. Figures show that<br />

just 23 per cent <strong>of</strong> Australian small-to-medium<br />

enterprises (SMEs) have new-to-market products,<br />

compared with 60 per cent across the OECD.<br />

“We always say that Australians<br />

are innovative, they’re free thinking,<br />

they’re very creative people,” says<br />

Jerome Donovan, a lecturer in<br />

international business, and the<br />

co-program leader <strong>of</strong> innovation and<br />

internationalisation at <strong>Swinburne</strong>.<br />

“But it seems we really lack the<br />

capacity in organisations to translate<br />

these into business outcomes.”<br />

A practical catalyst for change?<br />

Hoping to unlock this potential for innovation<br />

is Innovativity, a program designed specifically<br />

for SMEs, run by the Advanced Manufacturing<br />

Cooperative Research Centre (AMCRC) with support<br />

from a <strong>Swinburne</strong> team headed by Donovan.<br />

Bruce Grey, managing director <strong>of</strong> the AMCRC,<br />

says the Innovativity project, which is running<br />

around Australia, is already having an impact.<br />

“For a number <strong>of</strong> companies it has changed their<br />

new-product development processes,” he says.<br />

Leah Paff, program leader in industry, training<br />

and innovation at the AMCRC, says the program<br />

takes participants through the entire innovation<br />

process from start to finish.<br />

“You do activity-based work using the tools in the<br />

program with your other classmates,” says Paff.<br />

“We’ve had some really great success because<br />

“We’ve had<br />

some really great<br />

success because we’ve<br />

focused on the practical.<br />

We’ve found that the<br />

outcomes are real<br />

tools that people<br />

take back and use.”<br />

Leah Paff<br />

we’ve focused on the practical. We’ve found that<br />

the outcomes are real tools that people take back<br />

and use.”<br />

Innovation Benchmarking tool<br />

Donovan and his team support the program by<br />

regularly evaluating its effectiveness through pre<br />

and post surveys. They are also building an online<br />

benchmarking tool, which will allow businesses<br />

to compare themselves against best practice<br />

in Australia.<br />

To develop the innovation audit and benchmarking<br />

tool, they will survey 10,000 Australian businesses<br />

and draw on a wide-ranging literature<br />

review. “We’re going to pr<strong>of</strong>ile what are<br />

the practices within the organisation<br />

that will lead to the greatest<br />

innovation performance and the<br />

best outcomes,” says Donovan, who<br />

believes the thoroughness <strong>of</strong> the<br />

tool will be a first.<br />

“There are different snapshot<br />

surveys and short-audit tools<br />

available on the internet in different<br />

places around the world, but I haven’t seen<br />

anything like what AMCRC wants to develop,”<br />

he says.<br />

Grey says the benchmarking tool will motivate<br />

Australian businesses to reach for new highs.<br />

“I think there’s going to be a huge value in<br />

addressing these skill shortages in innovation.<br />

You’re looking at a sector that makes a huge<br />

contribution towards the Australian economy where<br />

there’s massive value-add potential. There are also<br />

a lot <strong>of</strong> multipliers in manufacturing in terms <strong>of</strong><br />

creating jobs in other sectors.”<br />

In Victoria, the recently launched Innovation<br />

<strong>Technology</strong> Voucher Program is expected to allow<br />

more small-to-medium enterprises to take up the<br />

Innovativity program. “We have applied to become<br />

an approved supplier so there will be an opportunity<br />

for Victorian companies to make use <strong>of</strong> the voucher<br />

to attend the course,” says Grey. l<br />

For more information on the innovativity program,<br />

visit www.innovativity.com.au<br />

issue three 2012 | venture | swinburne | 23

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!