2005 Swinburne Undergraduate and TAFE Course Guide
2005 Swinburne Undergraduate and TAFE Course Guide
2005 Swinburne Undergraduate and TAFE Course Guide
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<strong>Course</strong> Information Hotline: 1300 368 777<br />
26<br />
BUSINESS, INNOVATION AND MANAGEMENT<br />
T<br />
Legal Practice<br />
Advanced Diploma of Business (Legal Practice)<br />
Campus: H, W<br />
Duration: Two years full-time.<br />
Prerequisite: Successful completion of Year 12 or its equivalent,<br />
or mature age.<br />
Application: VTAC<br />
VTAC code: 77051(H), 71071(W)<br />
This course provides essential qualifications for people wishing to work<br />
in the legal area without having to complete a law degree. Students<br />
develop sound principles, practices <strong>and</strong> knowledge including high level<br />
technology legal skills to provide guidance <strong>and</strong> services to clients in a<br />
legal environment.<br />
Employment may be found as a law clerk, legal secretary, or in a<br />
paralegal position.<br />
T<br />
Library <strong>and</strong> Information Services<br />
Diploma of Library <strong>and</strong> Information Services incorporating a Certificate III<br />
Campus: P<br />
Duration: Two years full-time or equivalent part-time.<br />
Prerequisite: Successful completion of an appropriate Victorian Year 12 or<br />
its equivalent, or mature age. No formal entry requirements apply to the<br />
Certificate III. However, applicants should possess basic communication <strong>and</strong><br />
keyboard skills, along with word processing <strong>and</strong> spreadsheet fundamentals.<br />
Application: VTAC<br />
VTAC code: 78801<br />
The course aims to develop the specialist knowledge <strong>and</strong> skills required<br />
to manage practices within the library/information sector.<br />
Employment can be found as library technicians <strong>and</strong> library officers in a<br />
wide range of library types <strong>and</strong> other information agencies.<br />
T<br />
Marketing<br />
Advanced Diploma of Business (Marketing) incorporating a Diploma <strong>and</strong><br />
Certificate IV/III<br />
Campus: H, L<br />
Duration: Two years full-time.<br />
Prerequisite: Successful completion of Year 12 or its equivalent,<br />
or mature age.<br />
Application: VTAC or direct to <strong>Swinburne</strong> for Certificate III <strong>and</strong><br />
mid-year intake.<br />
VTAC code: 77261(H), 70301(L)<br />
This course introduces basic marketing concepts <strong>and</strong> selling skills while<br />
developing a sound basis in many general areas such as law, mathematics,<br />
computing <strong>and</strong> communications. At the Diploma level, specialised aspects<br />
of marketing are introduced such as sales merch<strong>and</strong>ising, logistics <strong>and</strong><br />
market research. The Advanced Diploma introduces <strong>and</strong> exp<strong>and</strong>s on<br />
specialised aspects of marketing such as strategic, services <strong>and</strong> direct<br />
marketing, product management <strong>and</strong> research.<br />
Employment can be found in a range of positions in marketing <strong>and</strong><br />
sales management.<br />
Studying part of her Bachelor of Business (Marketing) degree overseas<br />
gave Carlie Clingan the rare opportunity of meeting Prime Minister John<br />
Howard in Crete, <strong>and</strong> the experience of being in the US after September 11.<br />
Working as an intern for Caterpillar, a world-leading manufacturer of<br />
construction <strong>and</strong> mining equipment, during her IBL program, Carlie still<br />
remembers the strong patriotism of her American colleagues.<br />
“The day after the attack, American flag badges were left on everyone’s<br />
desk <strong>and</strong> when I left in December everyone was still wearing them.”<br />
The memory is just one of many Carlie has of completing her IBL with<br />
Caterpillar, where she says she was given lots of autonomy.<br />
“I majored in marketing <strong>and</strong> human resources so I helped devise training<br />
programs <strong>and</strong> manuals for employees as well as conduct market<br />
research for the company’s global division. Not once did I ever feel like<br />
the photocopy girl!”<br />
The valuable work experience to be gained through IBL meant Carlie put<br />
<strong>Swinburne</strong> at the top of her course preference list.<br />
“I knew <strong>Swinburne</strong> had a good reputation for its marketing courses, <strong>and</strong><br />
offered IBL, which gives you meaningful, paid work experience that<br />
many other universities don’t.”<br />
Apart from the IBL’s ‘real-world’ experience, Carlie says even theoretical<br />
subjects were taught in an innovative, practical way.<br />
“<strong>Swinburne</strong>’s Organisation Behaviour subjects were the most memorable<br />
because as students we were in charge of our learning. It was like group<br />
therapy! Together we learnt not only how individuals work in different<br />
group situations, but also about ourselves. This was far better than<br />
learning theories from a textbook.”<br />
As well as completing her IBL overseas, Carlie also took advantage of<br />
completing two subjects in the idyllic surrounds of Crete in Greece, a trip<br />
organised by <strong>Swinburne</strong> Education Abroad. “I made friends from all over<br />
the world – it was amazing.”<br />
Currently working part-time for SED Consulting as a marketing assistant,<br />
Carlie admits the travel bug is still biting, <strong>and</strong> plans to go overseas in<br />
April <strong>and</strong> visit Europe, North <strong>and</strong> South America. She’s only too happy to<br />
encourage others to travel the globe <strong>and</strong> study at the same time.<br />
“You’ve got nothing to lose. Travelling overseas opened my eyes to the<br />
wealth of opportunities that are out there.”<br />
<strong>Swinburne</strong> <strong>Course</strong> <strong>Guide</strong> <strong>2005</strong>