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2005 Swinburne Undergraduate and TAFE Course Guide

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<strong>Course</strong> Information Hotline: 1300 368 777<br />

26<br />

BUSINESS, INNOVATION AND MANAGEMENT<br />

T<br />

Legal Practice<br />

Advanced Diploma of Business (Legal Practice)<br />

Campus: H, W<br />

Duration: Two years full-time.<br />

Prerequisite: Successful completion of Year 12 or its equivalent,<br />

or mature age.<br />

Application: VTAC<br />

VTAC code: 77051(H), 71071(W)<br />

This course provides essential qualifications for people wishing to work<br />

in the legal area without having to complete a law degree. Students<br />

develop sound principles, practices <strong>and</strong> knowledge including high level<br />

technology legal skills to provide guidance <strong>and</strong> services to clients in a<br />

legal environment.<br />

Employment may be found as a law clerk, legal secretary, or in a<br />

paralegal position.<br />

T<br />

Library <strong>and</strong> Information Services<br />

Diploma of Library <strong>and</strong> Information Services incorporating a Certificate III<br />

Campus: P<br />

Duration: Two years full-time or equivalent part-time.<br />

Prerequisite: Successful completion of an appropriate Victorian Year 12 or<br />

its equivalent, or mature age. No formal entry requirements apply to the<br />

Certificate III. However, applicants should possess basic communication <strong>and</strong><br />

keyboard skills, along with word processing <strong>and</strong> spreadsheet fundamentals.<br />

Application: VTAC<br />

VTAC code: 78801<br />

The course aims to develop the specialist knowledge <strong>and</strong> skills required<br />

to manage practices within the library/information sector.<br />

Employment can be found as library technicians <strong>and</strong> library officers in a<br />

wide range of library types <strong>and</strong> other information agencies.<br />

T<br />

Marketing<br />

Advanced Diploma of Business (Marketing) incorporating a Diploma <strong>and</strong><br />

Certificate IV/III<br />

Campus: H, L<br />

Duration: Two years full-time.<br />

Prerequisite: Successful completion of Year 12 or its equivalent,<br />

or mature age.<br />

Application: VTAC or direct to <strong>Swinburne</strong> for Certificate III <strong>and</strong><br />

mid-year intake.<br />

VTAC code: 77261(H), 70301(L)<br />

This course introduces basic marketing concepts <strong>and</strong> selling skills while<br />

developing a sound basis in many general areas such as law, mathematics,<br />

computing <strong>and</strong> communications. At the Diploma level, specialised aspects<br />

of marketing are introduced such as sales merch<strong>and</strong>ising, logistics <strong>and</strong><br />

market research. The Advanced Diploma introduces <strong>and</strong> exp<strong>and</strong>s on<br />

specialised aspects of marketing such as strategic, services <strong>and</strong> direct<br />

marketing, product management <strong>and</strong> research.<br />

Employment can be found in a range of positions in marketing <strong>and</strong><br />

sales management.<br />

Studying part of her Bachelor of Business (Marketing) degree overseas<br />

gave Carlie Clingan the rare opportunity of meeting Prime Minister John<br />

Howard in Crete, <strong>and</strong> the experience of being in the US after September 11.<br />

Working as an intern for Caterpillar, a world-leading manufacturer of<br />

construction <strong>and</strong> mining equipment, during her IBL program, Carlie still<br />

remembers the strong patriotism of her American colleagues.<br />

“The day after the attack, American flag badges were left on everyone’s<br />

desk <strong>and</strong> when I left in December everyone was still wearing them.”<br />

The memory is just one of many Carlie has of completing her IBL with<br />

Caterpillar, where she says she was given lots of autonomy.<br />

“I majored in marketing <strong>and</strong> human resources so I helped devise training<br />

programs <strong>and</strong> manuals for employees as well as conduct market<br />

research for the company’s global division. Not once did I ever feel like<br />

the photocopy girl!”<br />

The valuable work experience to be gained through IBL meant Carlie put<br />

<strong>Swinburne</strong> at the top of her course preference list.<br />

“I knew <strong>Swinburne</strong> had a good reputation for its marketing courses, <strong>and</strong><br />

offered IBL, which gives you meaningful, paid work experience that<br />

many other universities don’t.”<br />

Apart from the IBL’s ‘real-world’ experience, Carlie says even theoretical<br />

subjects were taught in an innovative, practical way.<br />

“<strong>Swinburne</strong>’s Organisation Behaviour subjects were the most memorable<br />

because as students we were in charge of our learning. It was like group<br />

therapy! Together we learnt not only how individuals work in different<br />

group situations, but also about ourselves. This was far better than<br />

learning theories from a textbook.”<br />

As well as completing her IBL overseas, Carlie also took advantage of<br />

completing two subjects in the idyllic surrounds of Crete in Greece, a trip<br />

organised by <strong>Swinburne</strong> Education Abroad. “I made friends from all over<br />

the world – it was amazing.”<br />

Currently working part-time for SED Consulting as a marketing assistant,<br />

Carlie admits the travel bug is still biting, <strong>and</strong> plans to go overseas in<br />

April <strong>and</strong> visit Europe, North <strong>and</strong> South America. She’s only too happy to<br />

encourage others to travel the globe <strong>and</strong> study at the same time.<br />

“You’ve got nothing to lose. Travelling overseas opened my eyes to the<br />

wealth of opportunities that are out there.”<br />

<strong>Swinburne</strong> <strong>Course</strong> <strong>Guide</strong> <strong>2005</strong>

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