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2010 Iowa DaIry PrIncess eager to sPreaD the - Swiss Valley Farms

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FM OEC AB TR OC UB H AE 2R Y 021 20 01 10<br />

0<br />

<strong>2010</strong> <strong>Iowa</strong> Dairy Princess <strong>eager</strong><br />

<strong>to</strong> spread <strong>the</strong> good news on dairy


Co-op Lost a Great Friend<br />

by Don Boelens<br />

Published Monthly by:<br />

<strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong><br />

Cooperative<br />

P.O. Box 4493<br />

Davenport, IA 52808<br />

563.468.6600 FAX 563.468.6616<br />

www.swissvalley.com<br />

Nancy Feeney<br />

Edi<strong>to</strong>r/ Member Relations Mgr.<br />

<strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong>, Co. will produce,<br />

distribute and sell value-added, quality<br />

products for our:<br />

Cus<strong>to</strong>mers & Consumers<br />

Owner/Members<br />

Workforce<br />

<strong>Swiss</strong> <strong>Valley</strong> Board Officers<br />

Chair<br />

Pam Bolin................................................Clarksville, IA<br />

Vice Chair<br />

Randy Schaefer....................................Blue Grass, IA<br />

Assistant Secretary<br />

Jeff Nimtz...............................................Monticello, WI<br />

Assistant Treasurer<br />

James Schmitt.............................................Sherrill, IA<br />

<strong>Swiss</strong> <strong>Valley</strong> Direc<strong>to</strong>rs<br />

Loyde M. Beers.......................................Eastman, WI<br />

Steve Klug.....................................Spring Grove, MN<br />

Dale Humpal.........................................Ridgeway, IA<br />

Francis Leibfried..................................Cuba City, WI<br />

G. Joe Lyon....................................................Toledo, IA<br />

Ken Schmitz..............................................Norwalk, WI<br />

Patrick Schroeder..............................Lancaster, WI<br />

Eugene Smith........................................Clin<strong>to</strong>n, WI<br />

page <br />

In late September, <strong>Swiss</strong> <strong>Valley</strong><br />

<strong>Farms</strong> lost a great supporter and<br />

wonderful friend.<br />

It is with great sadness that we<br />

announce <strong>the</strong> passing of William Strief,<br />

District 5 Board Member for <strong>Swiss</strong><br />

<strong>Valley</strong> <strong>Farms</strong> on Sunday, September<br />

26 th . Our deepest sympathies go out<br />

<strong>to</strong> his wife, Donna, and his children -<br />

Julie, Jolene, Janda, Jodi, Mark, Mike<br />

and Matt -- and 21 grandchildren.<br />

Bill served on <strong>the</strong> <strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong><br />

Board of Direc<strong>to</strong>rs for 18 years, being<br />

seated in February of 1992. Bill worked<br />

hard <strong>to</strong> represent his dairy cooperative,<br />

serving on many committees during<br />

his tenure. His most recent duties as<br />

a Board Member involved serving on<br />

<strong>the</strong> Budget, Finance and Financial<br />

Standards Committee as well as <strong>the</strong><br />

Hauler Subcommittee. Bill also valued<br />

his District 5 district representatives,<br />

always holding an informative and<br />

informal fall meeting with <strong>the</strong>m.<br />

His love for <strong>the</strong> dairy industry was<br />

a huge part of Bill’s life. He was a long<br />

time member of <strong>the</strong> <strong>Iowa</strong> Holstein<br />

Association and <strong>the</strong> <strong>Iowa</strong> State Dairy<br />

Association Board, giving updates<br />

on <strong>the</strong>se meetings <strong>to</strong> <strong>the</strong> <strong>Swiss</strong> <strong>Valley</strong><br />

Board.<br />

Bill <strong>to</strong>ok great pride in his farm,<br />

located in Farley, <strong>Iowa</strong>, where he and<br />

his son Matt milked 240 Holsteins and<br />

raised <strong>the</strong>ir own heifers and feed.<br />

Pam Bolin, <strong>Swiss</strong> <strong>Valley</strong> Board<br />

President, had this <strong>to</strong> say about Bill.<br />

“All of us on <strong>the</strong> <strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong><br />

Board send our deepest sympathy <strong>to</strong><br />

Donna and her family. When you serve<br />

on a board with someone and see <strong>the</strong>m<br />

every month for several years, <strong>the</strong>y and<br />

<strong>the</strong>ir family become a part of your life.<br />

Bill was a great guy <strong>to</strong> be around and<br />

was also a proud dad and grandpa!<br />

CEO Don Boelens<br />

We are all very grateful <strong>to</strong> <strong>the</strong> years of<br />

service Bill gave <strong>to</strong> <strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong>.<br />

He will be greatly missed by so many.”<br />

Long time <strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong><br />

CEO Carl Zurborg remembered Bill<br />

as a conscientious Board member. “He<br />

was a regular attendee at Board meetings.<br />

He was also a dedicated family<br />

man <strong>to</strong> Donna and <strong>the</strong>ir children and<br />

grandchildren.”<br />

Past Board Chairman Elmer Paper,<br />

S<strong>to</strong>ck<strong>to</strong>n, <strong>Iowa</strong>, said that while he did<br />

not serve very long as chairman when<br />

Bill was on <strong>the</strong> Board, he remembered<br />

him doing a good job of representing<br />

<strong>the</strong> members from his district.<br />

Board Vice Chairperson Randy<br />

Schaefer, Blue Grass, <strong>Iowa</strong>, remembers<br />

that he and Bill came on <strong>the</strong> <strong>Swiss</strong><br />

<strong>Valley</strong> Board <strong>the</strong> same year, 1992. “Bill<br />

always had a quick wit with a ready<br />

smile. He always put <strong>the</strong> co-op’s best<br />

interests at heart. Bill was also a great<br />

friend and I will truly miss him.”<br />

I know that everyone on our Board<br />

is deeply saddened by Bill’s sudden<br />

passing. Bill’s positive outlook and<br />

contributions will be missed by our<br />

cooperative.<br />

SWISS VALLEY FARMS DAIRYMAN


B i l l S t r i e f 1 9 4 2 - 2 0 1 0<br />

He Loved His Family & His Co-op<br />

Co-op NEWS<br />

Clockwise from <strong>to</strong>p<br />

left: Bill and his wife<br />

Donna at <strong>the</strong> NMPF<br />

meeting in Dallas, TX<br />

last year. Bill enjoyed<br />

working in <strong>the</strong><br />

dairy with his son<br />

Matt. Fa<strong>the</strong>r and<br />

son flank <strong>the</strong>ir long<br />

time milk hauler<br />

Lyle Wulfekuhle<br />

beside his milk truck.<br />

Bill stands with<br />

CEO Don Boelens,<br />

Procurement V.P.<br />

Chris Hoeger and<br />

fellow direc<strong>to</strong>r Jeff<br />

Nimtz behind <strong>the</strong><br />

<strong>Swiss</strong> <strong>Valley</strong> cheese<br />

table at an NMPF<br />

Dairy Summit. Bill<br />

and Donna in 1992<br />

in a Dairyman<br />

pho<strong>to</strong> marking<br />

Bill’s election <strong>to</strong> <strong>the</strong><br />

Board.<br />

OCTOBER <strong>2010</strong><br />

page


plan now <strong>to</strong> attend your<br />

<strong>2010</strong> DISTRICT MEETING<br />

Tues<br />

november 30<br />

WED<br />

december 1<br />

THUR<br />

december 2<br />

FRI<br />

december 3<br />

mon<br />

december 6<br />

TUES<br />

december 7<br />

WED<br />

december 8<br />

thur<br />

december 9<br />

FRI<br />

december 10<br />

page <br />

Noon<br />

District 21 – Pam Bolin<br />

Doc’s<br />

Clarksville, IA<br />

Noon<br />

District 5 –<br />

KC Hall<br />

Cascade, IA<br />

Noon<br />

District 17 – Dale Humpal<br />

Community Presbyterian Church<br />

Postville, IA<br />

Noon<br />

District 15 – Loyde Beers<br />

Fa<strong>the</strong>r Baer Hall<br />

Eastman, WI<br />

Noon<br />

District 23 – Jeff Nimtz<br />

Cardinal Country Inn<br />

Brodhead, WI<br />

Noon<br />

District 19 – Eugene Smith<br />

Ponderosa Restaurant<br />

Beaver Dam, WI<br />

Noon<br />

District 6 – G. Joe Lyon<br />

Reinig Center<br />

Toledo, IA<br />

Noon<br />

District 16 – Ken Schmitz<br />

Club 16<br />

Sparta, WI<br />

Noon<br />

District 13 – Randy Schaefer<br />

Fairview Mennonite Church<br />

Kalona, IA<br />

7:30 p.m.<br />

District 4 – Jim Schmitt<br />

New Vienna Community Hall<br />

New Vienna, IA<br />

(Note: There will be an election at this meeting<br />

<strong>to</strong> serve out Bill Strief’s 2-year term.)<br />

8:00 p.m.<br />

District 20 – Steve Klug<br />

St. Mary’s Catholic Church<br />

Caledonia, MN<br />

December is not that far away!<br />

Mark your calendars now with<br />

your District Meeting Date!<br />

7:30 p.m.<br />

District 2 – Francis Leibfried<br />

Banfield’s <strong>Swiss</strong> Haus<br />

Cuba City, WI<br />

7:30 p.m.<br />

District 1 – Pat Schroeder<br />

Happy Joe’s<br />

Lancaster, WI<br />

SWISS VALLEY FARMS DAIRYMAN


Perfect survey scores in co-op<br />

Jeremy Lucky, Cuba City, Wis<br />

Co-op NEWS<br />

Jeremy Lucky, Cuba City, Wis. received a perfect<br />

survey score earlier in <strong>the</strong> year on <strong>the</strong> first inspection<br />

on his new farm. Jeremy, who is 25 and single, has<br />

been milking his 65 Holsteins for six months on<br />

this farm. He says he has been milking cows his<br />

whole life. “I’m <strong>to</strong>o young <strong>to</strong> know what I’m doing<br />

yet. But I like working with animals.” He raises all<br />

his young s<strong>to</strong>ck and replacement heifers, selling <strong>the</strong><br />

bulls and steers. He buys all his feed. Keep up <strong>the</strong><br />

good work, Jeremy!<br />

Highview <strong>Farms</strong>, Hamburg, Minn<br />

Jim and Jody Oelfke, in<br />

back row, recently received a<br />

perfect survey score on <strong>the</strong>ir<br />

farm, Highview <strong>Farms</strong> of<br />

Hamburg, Minn. The Oelfke’s<br />

milk 200 Jerseys and have a<br />

rolling herd average of 17,464<br />

pounds. They get lots of help<br />

from <strong>the</strong>ir children, Jacob,<br />

Janet, Jessica and Jennifer.<br />

Jim’s fa<strong>the</strong>r, Howard, in center,<br />

also enjoys working with his<br />

son in <strong>the</strong> dairy. Jim says <strong>the</strong><br />

way <strong>to</strong> achieve a perfect score<br />

is <strong>to</strong> pay attention <strong>to</strong> details in<br />

<strong>the</strong> dairy. “It also helps <strong>to</strong> work<br />

and cooperate with your field<br />

reps and state inspec<strong>to</strong>rs,” Jim<br />

says.<br />

OCTOBER <strong>2010</strong><br />

page


2 0 1 0 I o w a D a i r y P r i n c e s s<br />

Kendra Ready for Princess Duties<br />

Despite her busy freshman schedule at Lu<strong>the</strong>r College,<br />

<strong>the</strong> newest <strong>Iowa</strong> Dairy Princess is <strong>eager</strong> <strong>to</strong> start<br />

spreading <strong>the</strong> good news about dairy producers and,<br />

of course, nutritious milk.<br />

Kendra Moser of Colesburg won <strong>the</strong> state princess title in<br />

August at <strong>the</strong> <strong>2010</strong> <strong>Iowa</strong> State Fair. The fair itself added drama<br />

<strong>to</strong> an already stressful competition. At fair time, it was flooding<br />

in Des Moines and <strong>the</strong> surrounding area. “It rained and rained<br />

and rained,” Kendra recalls. “They closed every major highway<br />

around Des Moines. All of <strong>the</strong> candidates were worried if <strong>the</strong>ir<br />

parents and grandparents would be able <strong>to</strong> get <strong>to</strong> <strong>the</strong> coronation<br />

ceremonies. People had <strong>to</strong> drive 80 or 90 miles out of <strong>the</strong>ir way<br />

<strong>to</strong> get <strong>to</strong> <strong>the</strong> fair.”<br />

Kendra parents, <strong>Swiss</strong> <strong>Valley</strong> members Todd and Lynn<br />

Moser, did manage <strong>to</strong> get <strong>the</strong>re and were in <strong>the</strong> audience when<br />

Kendra’s name was called as <strong>the</strong> new <strong>Iowa</strong> Dairy Princess.<br />

Todd’s first thought was, “Oh, that’s cool!” Todd says, “Lynn<br />

and I high-fived each o<strong>the</strong>r. There were a lot of people <strong>the</strong>re<br />

rooting for Kendra who jumped up and cheered.”<br />

Lynn says, “Earlier that day, Kendra had won <strong>the</strong><br />

presentation portion of <strong>the</strong> competition and several people<br />

<strong>to</strong>ld me that <strong>the</strong> girls who win that don’t go on <strong>to</strong> win <strong>the</strong> title.<br />

They were wrong!”<br />

Kendra’s mom has many good reasons <strong>to</strong> be excited. “I<br />

will be getting out of lots of chores this year while I travel<br />

around <strong>the</strong> state with Kendra. I can’t wait! It will be our<br />

‘catch up’ time traveling <strong>to</strong>ge<strong>the</strong>r.” Kendra has an upcoming<br />

princess orientation program in Ankeny at <strong>the</strong> Midwest Dairy<br />

Association headquarters. “My schedule of activities kicks off<br />

in January when <strong>the</strong> county dairy banquets begin. It just rolls<br />

on from <strong>the</strong>re.”<br />

Kendra is a freshman at Lu<strong>the</strong>r College in Decorah<br />

majoring in biology with plans <strong>to</strong> go in<strong>to</strong> medicine. She wants<br />

<strong>to</strong> become a pediatrician, where she thinks she can influence<br />

young mo<strong>the</strong>rs <strong>to</strong> make sure <strong>the</strong>ir children get <strong>the</strong>ir dairy every<br />

day and all <strong>the</strong> nutrients it provides.<br />

“I would like <strong>to</strong> change some people’s minds about dairy,”<br />

Kendra says. “I want people <strong>to</strong> know about how well <strong>Iowa</strong><br />

dairy producers take care of <strong>the</strong>ir cows.” In <strong>the</strong> coming months,<br />

Kendra hopes <strong>to</strong> reach out <strong>to</strong> <strong>the</strong> public and spread <strong>the</strong> good<br />

word about dairy. “I want <strong>to</strong> influence as many people as<br />

possible about <strong>the</strong> benefits of dairy and <strong>the</strong> wonderful people<br />

who stand behind <strong>the</strong> product.”<br />

In her award-winning princess presentation, Kendra<br />

came out dressed as an old woman hunched over, wearing a<br />

gray wig and glasses with pillows tucked under a bathrobe. “I<br />

page <br />

Being selected <strong>Iowa</strong> State Dairy Princess is a dream come<br />

true for this country girl who grew up working on her<br />

family’s farm in Colesburg, <strong>Iowa</strong>.<br />

represented an old woman with many health problems,” she<br />

says. “I <strong>to</strong>ld <strong>the</strong> crowd, ‘I used <strong>to</strong> look like you pretty girls. But<br />

I didn’t get my three servings a day of dairy.’ Then I explained<br />

all of milk’s nutrients and how <strong>the</strong>y each help our body.” As <strong>the</strong><br />

talk progressed, layer by layer of bad things began <strong>to</strong> fall away<br />

from Kendra. Gradually, she looked pretty. “Now that I feel<br />

better, I can exercise and lose weight. Look what dairy products<br />

can do for you!” Then, <strong>the</strong> bathrobe dropped away and she was<br />

dressed in an evening gown, looking healthy again. “The crowd<br />

started clapping and hooting. They loved it,” Todd says.<br />

Kendra was raised in a true family dairy operation. The<br />

Moser’s milk 51 Holsteins on <strong>the</strong> farm where Todd grew up.<br />

They also raise beef, sheep and chickens. With help from<br />

Kendra and her bro<strong>the</strong>rs, Kirk, 17, and Kohl, 10, Todd and<br />

Lynn produce quality milk and will be receiving <strong>the</strong>ir 25-year<br />

milk Quality Award at <strong>the</strong>ir <strong>Swiss</strong> <strong>Valley</strong> district meeting in<br />

SWISS VALLEY FARMS DAIRYMAN


“I want <strong>to</strong> influence as many people as possible about <strong>the</strong><br />

benefits of dairy and <strong>the</strong> wonderful people who stand behind<br />

<strong>the</strong> product.” --- Kendra Moser<br />

Member NEWS<br />

Clockwise from <strong>to</strong>p left: Kendra<br />

poses with her family, bro<strong>the</strong>rs Kirk<br />

and Kohl and parents Todd and<br />

Lynn. She accepts her <strong>Iowa</strong> Dairy<br />

Princess crown at <strong>the</strong> state fair. The<br />

dairy princess drives around with<br />

her claim <strong>to</strong> fame on <strong>the</strong> door of<br />

her car. Kendra won <strong>the</strong> presentation<br />

program at <strong>the</strong> pageant, posing<br />

as a sickly woman who didn’t<br />

get her three servings of dairy<br />

every day.<br />

December. The family looks forward <strong>to</strong> enjoying Kendra’s busy<br />

year, which will be full of media interviews, dairy events and<br />

farm <strong>to</strong>urs.<br />

Lynn remembered that Kirk hit <strong>the</strong> nail on <strong>the</strong> head when<br />

he <strong>to</strong>ld his parents before Kendra’s princess competition, “She’s<br />

OCTOBER <strong>2010</strong><br />

going <strong>to</strong> win this because she wins everything she goes for.”<br />

One thing is for certain. This new <strong>Iowa</strong> Dairy Princess is<br />

looking forward in<strong>to</strong> turning her energy and enthusiasm in<strong>to</strong> a<br />

winning season for <strong>Iowa</strong> dairy producers.<br />

page


W o r l d D a i r y E x p o C o m p e t i t i o n & A u c t i o n<br />

swiss valley products excel!<br />

The judges have spoken—<strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong><br />

received three first place honors and two second<br />

and third place wins in <strong>the</strong> <strong>2010</strong> World Dairy<br />

Expo Championship Dairy Product Contest, hosted by<br />

<strong>the</strong> Wisconsin Dairy Products Association (WDPA). The<br />

judging, which <strong>to</strong>ok place in August at <strong>the</strong> Madison Area<br />

Technical College, produced five awards for <strong>Swiss</strong> <strong>Valley</strong>.<br />

<strong>Swiss</strong> <strong>Valley</strong>’s<br />

first place wins<br />

were recognized<br />

on stage during<br />

a trophy<br />

presentation on<br />

September 28 th ,<br />

<strong>the</strong> first night of<br />

<strong>the</strong> World Dairy<br />

Expo in Madison,<br />

WI. Second<br />

and third place<br />

wins were also recognized. Following <strong>the</strong> reception, first<br />

place wins in all categories of <strong>the</strong> contest were auctioned<br />

off. A portion of those proceeds went <strong>to</strong> <strong>the</strong> Dr. Robert<br />

Bradley Scholarship Fund, which grants a scholarship <strong>to</strong> a<br />

promising student pursuing a career in <strong>the</strong> dairy industry.<br />

Congratulations <strong>to</strong> our plants for your excellence in<br />

manufacturing and congratulations <strong>to</strong> our farmers who<br />

supply <strong>the</strong> quality milk that goes in<strong>to</strong> <strong>the</strong>se products!<br />

More about <strong>the</strong> World Dairy Expo: The <strong>2010</strong> World<br />

Dairy Expo was held September 28 – Oc<strong>to</strong>ber 2 in<br />

1 st Place – Blue cheese from Mindoro, WI<br />

1 st Place – Neufchatel from Luana, IA<br />

1 st Place – Whey powder from Luana, IA<br />

2 nd Place – Gorgonzola from Mindoro, WI<br />

3 rd Place – <strong>Swiss</strong> cheese from Luana, IA<br />

Madison, WI.<br />

This year’s <strong>the</strong>me<br />

was “Crowning<br />

Achievements<br />

– Golden<br />

Opportunities.”<br />

Attended by<br />

more than<br />

65,000 dairy<br />

enthusiasts, <strong>the</strong><br />

show features a<br />

variety of exhibits,<br />

contests and seminars. Next year’s expo is scheduled for<br />

Oc<strong>to</strong>ber 4-8, 2011.<br />

To find out more, visit www.world-dairy-expo.com.<br />

page <br />

SWISS VALLEY FARMS DAIRYMAN


Expo Cheese Auction Pho<strong>to</strong>s<br />

Co-op NEWS<br />

ABOVE: <strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong> Senior Sales<br />

Consultant Tony Anderson served as <strong>the</strong> Master<br />

of Ceremonies at <strong>the</strong> World Dairy Expo First Place<br />

Cheese Auction and award presentation.<br />

ABOVE: Auctioneer Doug Wilson, left,<br />

recognizes ano<strong>the</strong>r bid from <strong>the</strong> crowd for<br />

Mindoro Blue as Robert Martin, Supervisor at <strong>the</strong><br />

Mindoro plant, patiently waits with his cheese.<br />

OCTOBER <strong>2010</strong><br />

ACCEPTING AWARDS: Representatives from <strong>the</strong> Mindoro and<br />

Luana plants proudly receive <strong>the</strong>ir first place trophies. Above, from<br />

<strong>to</strong>p; Robert Martin, Mindoro Blue; Chuck Brainard, Neufchatel, Luana;<br />

Chris Schmidt, Whey powder, Luana.<br />

page


A m b e r H e i n r i c h , M a q u o k e t a , I o w a<br />

Dairy intern experiences busy summer<br />

Clockwise from <strong>to</strong>p:<br />

During June Dairy<br />

Month, Amber<br />

greeted grocery s<strong>to</strong>re<br />

cus<strong>to</strong>mers as a local<br />

dairy farmer.<br />

Amber used a golf<br />

cart <strong>to</strong> round up<br />

some volunteers <strong>to</strong><br />

work in <strong>the</strong> Dairy<br />

Building at <strong>the</strong> Illinois<br />

State Fair. This was<br />

<strong>the</strong> display Amber set<br />

up at <strong>the</strong> Illinois State<br />

FFA convention. She<br />

had <strong>the</strong> FFA members<br />

play <strong>the</strong> cow racing<br />

game on a Wii.<br />

page 10<br />

From <strong>the</strong> first day Amber<br />

Heinrich stepped in<strong>to</strong> her<br />

summer internship with<br />

<strong>the</strong> Illinois branch of <strong>the</strong> Midwest<br />

Dairy Association in Blooming<strong>to</strong>n,<br />

it seemed <strong>to</strong> be one dairy event<br />

after ano<strong>the</strong>r. Amber, <strong>the</strong> daughter<br />

of <strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong> members Joe<br />

and Shelley Heinrich of Maquoketa,<br />

<strong>Iowa</strong>, began her internship in late<br />

May and jumped right in<strong>to</strong> planning<br />

June Dairy Month activities.<br />

“Among <strong>the</strong> many great activities<br />

happening in Illinois for June<br />

Dairy Month, my favorite was going<br />

<strong>to</strong> two Jewel-Osco grocery s<strong>to</strong>res<br />

and passing out string cheese <strong>to</strong> <strong>the</strong><br />

cus<strong>to</strong>mers. They all seemed <strong>to</strong> love<br />

hearing from a true dairy farmer,”<br />

Amber says.<br />

She also began preparing for<br />

<strong>the</strong> annual Chicago Division and<br />

St. Louis Division board meetings.<br />

The biggest task of her internship<br />

was <strong>to</strong> help out at <strong>the</strong> <strong>2010</strong> Illinois<br />

State Fair. This turned out <strong>to</strong> be<br />

Amber’s favorite part of <strong>the</strong> entire<br />

internship. The dairy farmers in<br />

Illinois rent <strong>the</strong> Dairy Building at<br />

<strong>the</strong> Illinois State Fair and this year<br />

<strong>the</strong> Dairy Building underwent a<br />

huge renovation for food safety.<br />

“The renovation was a big<br />

undertaking, but in <strong>the</strong> end every<br />

fairgoer loved it,” Heinrich said. At<br />

<strong>the</strong> Dairy Building, fairgoers are<br />

able <strong>to</strong> see <strong>the</strong> judged dairy products<br />

on display, watch as <strong>the</strong> butter<br />

cow rotates in its refrigerated glass<br />

case, play educational games and<br />

purchase delicious and nutritious<br />

dairy treats, including homemade<br />

SWISS VALLEY FARMS DAIRYMAN


cream puffs, which are a favored<br />

tradition at this fair.<br />

“I got <strong>to</strong> learn everything from<br />

how <strong>to</strong> fix ice cream machines and<br />

cash registers <strong>to</strong> making ice cream<br />

cones and cream puffs,” Amber<br />

says. The state fair was a huge<br />

undertaking, much bigger <strong>the</strong>n<br />

she imagined. But with <strong>the</strong> help<br />

of many great people, it was a big<br />

success. “The dairy building was all<br />

about dairy promotion,” Amber says.<br />

“The messages for dairy promotion<br />

throughout my internship, no<br />

matter where we were, were always<br />

very well received.”<br />

Amber is a junior at <strong>Iowa</strong> State<br />

University majoring in Animal<br />

Science and Dairy Science/Pre-<br />

Vet. Upon graduation she plans<br />

<strong>to</strong> pursue her dream of becoming a<br />

large animal veterinarian practicing<br />

in rural <strong>Iowa</strong>.<br />

“Growing up on a dairy farm,<br />

I always saw <strong>the</strong> production side<br />

of <strong>the</strong> dairy process,” Amber says.<br />

“Being <strong>the</strong> Jackson/Clin<strong>to</strong>n County<br />

Dairy Princess, I was able <strong>to</strong> see a<br />

small portion of <strong>the</strong> promotional<br />

side. This sparked an interest in me<br />

<strong>to</strong> one day intern for Midwest Dairy<br />

Association.”<br />

Amber says <strong>the</strong> internship<br />

application process was not<br />

hard at all. “All you do is go <strong>to</strong><br />

midwestdairycheckoff.com and find<br />

<strong>the</strong> ‘About Us’ tab and scroll down <strong>to</strong><br />

‘Internships’.” This year’s deadline is<br />

January 1, 2011. “I would definitely<br />

encourage o<strong>the</strong>r people <strong>to</strong> apply for<br />

this internship. It was overall a great<br />

experience.”<br />

drug testing scrutiny<br />

likely <strong>to</strong> increase<br />

By Tim Gen<strong>the</strong>, Lab & Safety Manager, Procurement Division<br />

It has been in <strong>the</strong> news lately<br />

that <strong>the</strong> Food and Drug<br />

Administration continues <strong>to</strong> find<br />

antibiotic residue in an increased<br />

number of beef cows at <strong>the</strong> packing<br />

houses, with <strong>the</strong> majority of <strong>the</strong>se<br />

cows being dairy cull cows. As a result,<br />

<strong>the</strong> FDA is beginning <strong>to</strong> step up its<br />

testing pro<strong>to</strong>cols in meat processing<br />

plants <strong>to</strong> ensure that antibiotic meat<br />

products do not make <strong>the</strong>ir way <strong>to</strong><br />

our dinner tables.<br />

Consumers expect <strong>the</strong> food <strong>the</strong>y<br />

purchase <strong>to</strong> be a wholesome product,<br />

and <strong>the</strong>y are in <strong>the</strong> marketplace asking<br />

<strong>the</strong> question, “What assurances do<br />

we have that <strong>the</strong> food we consume is<br />

free of antibiotics?”<br />

<strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong> Cooperative<br />

can assure <strong>the</strong> consumer that we<br />

have a vigorous testing program for<br />

<strong>the</strong> milk that is received at our plants<br />

that turn our members’ milk in<strong>to</strong> <strong>the</strong><br />

products that are sold on <strong>the</strong> grocery<br />

s<strong>to</strong>re shelf. The plants test every load<br />

of milk for beta-lactam drugs before<br />

<strong>the</strong> milk is accepted at <strong>the</strong> plant. The<br />

<strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong> field staff and<br />

veterinarians work with our members<br />

<strong>to</strong> educate <strong>the</strong>m on <strong>the</strong> proper<br />

s<strong>to</strong>rage and usage of all antibiotics.<br />

We encourage our members <strong>to</strong> have<br />

<strong>the</strong>ir cows’ milk tested for <strong>the</strong> specific<br />

antibiotic used before putting <strong>the</strong><br />

milk in<strong>to</strong> <strong>the</strong> bulk tank. These are<br />

good practices that ensure antibioticfree<br />

and wholesome dairy products.<br />

Recently, some consumers have<br />

begun <strong>to</strong> ask more of our regula<strong>to</strong>ry<br />

agencies, and <strong>the</strong> agencies are<br />

responding. Regula<strong>to</strong>ry agencies are<br />

Tim Gen<strong>the</strong><br />

looking at implementing additional<br />

testing for loads of milk before <strong>the</strong>y<br />

are accepted at <strong>the</strong> processing plants.<br />

This may include, but is not limited<br />

<strong>to</strong>, testing for Sulfonamide drugs and<br />

Tetracycline drugs.<br />

Remember, all families of<br />

antibiotics have a specific withholding<br />

time when selling <strong>the</strong> meat for<br />

processing. If you are unsure of<br />

how long <strong>the</strong> milk or meat needs <strong>to</strong><br />

be withheld from <strong>the</strong> marketplace,<br />

you will need <strong>to</strong> consult with your<br />

veterinarian.<br />

A safe, wholesome food product<br />

needs <strong>to</strong> be <strong>the</strong> concern of everyone<br />

from <strong>the</strong> dairy producer <strong>to</strong> <strong>the</strong> food<br />

processor <strong>to</strong> <strong>the</strong> consumer.<br />

If <strong>the</strong> consumer ever loses faith<br />

in <strong>the</strong> food production process,<br />

<strong>the</strong>n every one loses. Let’s be extra<br />

vigilant <strong>to</strong> keep antibiotics out of <strong>the</strong><br />

marketplace.<br />

OCTOBER <strong>2010</strong> page 11<br />

Co-op NEWS


member-only website updates<br />

Co-op members who have been using <strong>the</strong> produceronly<br />

log in site on www.swissvalley.com have been offering<br />

suggestions on additional features that would be of use <strong>to</strong><br />

<strong>the</strong>m in <strong>the</strong>ir dairy operation. As a result, <strong>Swiss</strong> <strong>Valley</strong><br />

IT personnel have been hard at work incorporating <strong>the</strong>se<br />

ideas in<strong>to</strong> this space.<br />

We are happy <strong>to</strong> announce that after Oc<strong>to</strong>ber 15th,<br />

you will be seeing some new features on <strong>the</strong> producer-only<br />

section that will deliver more useful <strong>to</strong>ols and information<br />

<strong>to</strong> you and your dairy. Here is a summary of what <strong>Swiss</strong><br />

<strong>Valley</strong> members will be able <strong>to</strong> access:<br />

Log-in, forgotten password<br />

<strong>Swiss</strong> <strong>Valley</strong> now has <strong>the</strong> ability <strong>to</strong> send you an e-mail<br />

containing your password if you’ve forgotten or misplaced<br />

it. To activate this, you will need <strong>to</strong> call <strong>the</strong> co-op’s main<br />

office and verify with Trish Horn or Julie Bredow that we<br />

have your current e-mail address as a producer. This may<br />

be different than <strong>the</strong> one we use for <strong>the</strong> farm, and <strong>the</strong>y<br />

need <strong>to</strong> make sure this is correct because this password<br />

will allow access <strong>to</strong> your financial information.<br />

When requesting <strong>the</strong> password, you will be asked<br />

<strong>to</strong> provide your farm number along with your producer<br />

number. Both <strong>the</strong>se numbers can be found on your milk<br />

check.<br />

New roll-over and drop-down menus<br />

All <strong>the</strong> drop-down menus displayed at <strong>the</strong> <strong>to</strong>p of <strong>the</strong><br />

screen have been updated. This allows us <strong>to</strong> include similar<br />

type displays under one menu heading. By holding <strong>the</strong><br />

mouse over a menu heading, you should see additional<br />

menu choices appear. Some of <strong>the</strong>se drop-down menus<br />

may also have even more additional choices available.<br />

Table #1 below shows some items listed under this new<br />

program menu.<br />

Equity reports<br />

A page has been added <strong>to</strong> display information about<br />

payments made through <strong>Swiss</strong> <strong>Valley</strong>’s equity program.<br />

This screen will show <strong>the</strong> date of your recent checks along<br />

with a description of <strong>the</strong> payout, check number, amount<br />

and check date.<br />

You will see even more useful improvements <strong>to</strong> this<br />

producer-only website in <strong>the</strong> coming months. If you have<br />

any thoughts on o<strong>the</strong>r improvements you would like <strong>to</strong><br />

see added <strong>to</strong> this site, let your field rep know.<br />

If you have never logged in<strong>to</strong> <strong>the</strong> producer-only<br />

section of www.swissvalley.com, you are missing out on a<br />

useful record-keeping <strong>to</strong>ol that could be of big help <strong>to</strong> you<br />

on your dairy. To log on <strong>to</strong> your information, you need a<br />

personal pin number that you can get by contacting your<br />

field rep. This pin will enable you <strong>to</strong> access all your herd lab<br />

information, check his<strong>to</strong>ry and future milk price contract<br />

information along with current futures’ milk prices and<br />

o<strong>the</strong>r <strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong> premium program information.<br />

As always, <strong>Swiss</strong> <strong>Valley</strong> is interested in hearing any<br />

comments or suggestions on o<strong>the</strong>r useful applications of<br />

this producer-only log-in site. If you have any thoughts,<br />

please let us know ei<strong>the</strong>r by e-mail or passing <strong>the</strong>m on <strong>to</strong><br />

your field rep.<br />

Table 1<br />

page 12<br />

SWISS VALLEY FARMS DAIRYMAN


<strong>Swiss</strong> <strong>Valley</strong> Gals flock <strong>to</strong> Gerarda<br />

Beautiful fall wea<strong>the</strong>r combined with an exciting speaker<br />

resulted in an excellent crowd at this year’s <strong>Swiss</strong> <strong>Valley</strong> Gals<br />

meetings. Gerarda Lahey-Keppler from Epworth, <strong>Iowa</strong> delighted<br />

her audience with a fun presentation on “Simple Truths For a<br />

Simply Joyful Life.”<br />

Gerarda, who is a psychology instruc<strong>to</strong>r at NICC in Peosta,<br />

delivered a talk on what modern women can do <strong>to</strong> handle stress,<br />

delivered from a women’s point of view.<br />

Knowing she was speaking with dairy women, Gerarda<br />

added a little <strong>to</strong>uch of bovine humor <strong>to</strong> her outline.<br />

Among <strong>the</strong> points she made in her speech were:<br />

1. You are simply “mooooo-valous --- always have been<br />

and always will be. “Every day, you should get up excited that<br />

you are so honored <strong>to</strong> spend <strong>the</strong> day with YOU! Love yourself<br />

unconditionally, now and forever.”<br />

2. Keep your mind out of <strong>the</strong> gutter! Give up on negative<br />

thinking. Focusing on <strong>the</strong> positive side of life will yield better<br />

results.<br />

3. Manure happens . . . but you don’t have <strong>to</strong> keep<br />

stepping in it! “Cow pies come in all sizes and so does <strong>the</strong> crappy<br />

things that happen in our lives. You can’t change <strong>the</strong> past and it<br />

does you no good <strong>to</strong> dwell on wrongs that people did <strong>to</strong> you<br />

years ago.” She urged everyone <strong>to</strong> learn <strong>to</strong> forgive, heal yourself<br />

and move forward with your life.<br />

4. It is “utterly” impossible <strong>to</strong> do nothing . . . but do<br />

nothing often! Doing things you enjoy often makes you feel<br />

guilty. Nonsense! These are <strong>the</strong> things that regenerate you as a<br />

person. “Save <strong>the</strong> guilt for when you eat a whole pan of brownies<br />

in one day, but only feel guilty about that if it is your second pan<br />

in <strong>the</strong> same day!”<br />

5. Milk life for all it’s worth . . . because your life is a<br />

limited time offer. “Don’t focus on what isn’t, but what is. Don’t<br />

sweat <strong>the</strong> small stuff because you are here for a limited time.<br />

Laugh as much as you can . . . and <strong>the</strong>n laugh some more.”<br />

6. You are in “cowtrol” of your life. “Accept responsibility<br />

for <strong>the</strong> decisions you make. Don’t blame your unhappiness on<br />

o<strong>the</strong>rs . . . take responsibility for your life and your well-being. It<br />

is all under your control.”<br />

7. Lastly, not <strong>to</strong> sound cheesy, but share <strong>the</strong> wealth of<br />

you and love with all your heart! “Say ‘I love you’ every chance<br />

you get and when you give what you have <strong>to</strong> o<strong>the</strong>rs, all you need<br />

seems <strong>to</strong> come right back <strong>to</strong> you. And that is no bull!”<br />

Co-op NEWS<br />

OCTOBER <strong>2010</strong> page 13


s w i s s v a l l e y f a r m s<br />

Field personnel & Stats<br />

Field Department & Procurement Division Direc<strong>to</strong>ry<br />

Chris Hoeger VP, Procurement<br />

Eldridge, IA 52748<br />

Office 563.468.6628<br />

Mobile 563.340.7943<br />

Nancy Feeney Member Relations<br />

3855 Manchester Dr • Bettendorf, IA 52722<br />

Office 563.468.6640<br />

Mobile 563.320.4815<br />

Tim Gen<strong>the</strong> Lab & Safety Manager<br />

803 S. School St. • Cuba City, WI 53807<br />

Office 563.583.7669<br />

Home 608.744.3515<br />

Marv Thompson Raw Milk Sales<br />

617 Monroe St. • Sparta, WI 54656<br />

Office 608.366.1770<br />

Home 608.269.4850<br />

Ron Brenner Field Supervisor<br />

527 Jackie Lane • LaCrosse, WI 54603<br />

Office 608.366.1770<br />

Home 608.781.0535<br />

Thomas Tegeler Field Supervisor<br />

1320 1 1/2 St. SW • Dyersville, IA 52040<br />

Office 563.583.7669<br />

Home 563.875.2059<br />

Randy Heisel<br />

259 E. Lakeview Dr. • LaFarge, WI 54639<br />

Home 608.625.2045<br />

Mobile 608.386.6681<br />

Mike Howald<br />

7105 N. Freeport Rd. • Forres<strong>to</strong>n, IL 61030<br />

Office 815.938.2651<br />

Fax 815.938.9151<br />

Kara Koopmann<br />

6142 Roller Coaster Rd. • Epworth, IA 52045<br />

Plant 563.583.7669<br />

Home 563.876.3900<br />

Roger Lenius<br />

319 9th St. • Waverly, IA 50677<br />

Office 319.352.5463<br />

Home 319.352.5015<br />

Ken Ley<br />

225 S. Clif<strong>to</strong>n • Livings<strong>to</strong>n, WI 53554<br />

Plant 608.348.3932<br />

Home 608.943.6240<br />

Lynne Melchert<br />

117 Culver Rd. NE • Hopkin<strong>to</strong>n, IA 52237<br />

Office 563.926.2363<br />

Home 563.926.2794<br />

Jim Murphy<br />

430 Linden • West Union, IA 52175<br />

Office 563.422.5789<br />

Mobile 563.380.0393<br />

Jim Schmitz<br />

304 Dale Dr. • Montfort, WI 53569<br />

Office 608.943.1172<br />

Cell 563.599.2400<br />

Cheryl Zablocki-Wagner<br />

W 1919 Hofa Park Dr. • Seymour, WI 54165<br />

Office 920.822.2933<br />

Mobile 563.663.1306<br />

Bob Zielsdorf<br />

309 North St. • Sparta, WI 54656<br />

Office 608.366.1770<br />

Home 608.269.5452<br />

During <strong>the</strong> Month of August,<br />

<strong>the</strong>se <strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong><br />

Members averaged below 100,000 for<br />

<strong>the</strong>ir Somatic Cell count.<br />

ALDINGER, ROGER 98,000<br />

BAUS, RON & MARY 79,000<br />

BENNETT, JOHN & CHARLENE 61,000<br />

FASSBENDER, PAUL G. 93,000<br />

GILBERTSON, LARRY 96,000<br />

HENDEL FARMS 72,000<br />

KETCHUM, ROBERT C & TERRI A 80,000<br />

KOOPMANN, BRENT 95,000<br />

KOOPMANN, CHAD 95,000<br />

MARTIN, CHERYL 99,000<br />

SCHMIDT, GLEN 99,000<br />

OBERHAUS, THOMAS & JOAN 98,000<br />

PETERSON, PER K. 82,000<br />

SCHROEDER, CRAIG A. 95,000<br />

SMITH, EUGENE & SHAWN 96,000<br />

THOMPSON, LARRY & LIANE 95,000<br />

Somatic Cell Range -- Percentage<br />

listed is based on number of A<br />

<strong>Farms</strong><br />

0 - 100,000....................................................... 3 %<br />

100,001 - 200,000..................................... 16%<br />

200,001 - 300,000...................................... 27%<br />

300,001 - 400,000...................................... 23%<br />

400,001 - 500,000........................................ 14%<br />

500,001 and above................................... 17%<br />

page 14<br />

SWISS VALLEY FARMS DAIRYMAN


S w i s s V a l l e y G a l s F a l l M e e t i n g s<br />

Want <strong>to</strong> Get Your<br />

Component Tests Via E-mail?<br />

To fur<strong>the</strong>r assist our co-op<br />

members in getting <strong>the</strong>ir test results<br />

as quickly as possible, beginning Sept.<br />

1, members now can elect <strong>to</strong> have<br />

<strong>the</strong>ir pickup component test results<br />

e-mailed <strong>to</strong> <strong>the</strong>m each Monday<br />

through Saturday.<br />

If you want <strong>to</strong> get your test<br />

results over <strong>the</strong> Internet, you will<br />

need <strong>to</strong> supply <strong>Swiss</strong> <strong>Valley</strong> <strong>Farms</strong><br />

with a working e-mail address. To<br />

set this up, use <strong>the</strong> e-mail account<br />

you would like <strong>to</strong> have your tests<br />

EMILY PARKER<br />

Janesville, Wis.<br />

R & M DAIRY LLC<br />

Hillsboro, Wis.<br />

MERVIN H. ZIMMERMAN<br />

Orchard, <strong>Iowa</strong><br />

sent <strong>to</strong> and send an e-mail <strong>to</strong>:<br />

tim.gen<strong>the</strong>@swissvalley.com. Include<br />

in this e-mail both your farm name<br />

AND farm number, <strong>the</strong>n retype your<br />

e-mail address in <strong>the</strong> letter. <strong>Swiss</strong><br />

<strong>Valley</strong> <strong>Farms</strong> will discontinue sending<br />

your test result with your hauler and<br />

you will receive <strong>the</strong>m via this e-mail<br />

address.<br />

If you have any questions, please<br />

contact Tim Gen<strong>the</strong> at 563-583-<br />

7669 or contact your <strong>Swiss</strong> <strong>Valley</strong><br />

field representative.<br />

welcome<br />

NEW SWISS VALLEY FARMS MEMBERS<br />

DUANE R. RICE<br />

Black River Falls, Wis.<br />

NORMAN BEACHY<br />

St. Ansgar, <strong>Iowa</strong><br />

DARRELL WALSER<br />

Mazomanie, Wis.<br />

Just a Reminder:<br />

Adulterated Milk Will Be Rejected<br />

The Pasteurized Milk Ordinance defines Abnormalities of Milk as <strong>the</strong> following<br />

types of lacteal secretions that are not suitable for sale for Grade “A” purposes.<br />

1. Abnormal Milk: Milk that is visibly changed in color, odor and/or<br />

texture.<br />

2. Undesirable Milk: Milk that, prior <strong>to</strong> <strong>the</strong> milking of <strong>the</strong> animal, is<br />

expected <strong>to</strong> be unsuitable for sale, such as milk containing colostrum.<br />

3. Contaminated Milk: Milk that is un-saleable or unfit for human<br />

consumption following treatment of <strong>the</strong> animal with veterinary products, i.e.<br />

antibiotics, which have withhold requirements, or treatment with medicines or<br />

insecticides not approved for use on dairy animals by FDA or <strong>the</strong> Environmental<br />

Protection Agency (EPA).<br />

rapid milk<br />

test results<br />

Members who would like <strong>to</strong><br />

get <strong>the</strong>ir milk test results can<br />

call our <strong>to</strong>ll free number:<br />

800.397.7669<br />

Our Dubuque Procurement<br />

office is staffed with real people<br />

(no recordings) on Monday<br />

through Friday 7:30 a.m. <strong>to</strong> 4:30<br />

p.m. and on Saturday from 8:00<br />

a.m. <strong>to</strong> 12:00 Noon.<br />

Have You Logged On To<br />

The Producer-Only Section<br />

of www.swissvalley.com?<br />

There’s a world of information waiting<br />

for you when you use your personal PIN<br />

number <strong>to</strong> log in<strong>to</strong> <strong>the</strong> producer-only section<br />

of www.swsissvalley.com.<br />

• check his<strong>to</strong>ry<br />

• herd lab statistics<br />

• milk future contract prices<br />

• premium program details<br />

To get your personal PIN, contact<br />

your field representative.<br />

TURN TO PAGE 12 TO LEARN<br />

ABOUT EVEN MORE FEATURES<br />

THAT ARE NOW AVAILABLE ON THE<br />

PRODUCER-ONLY SITE.<br />

REFERENCE<br />

OCTOBER <strong>2010</strong> page 15


Your copy of<br />

Dairyman<br />

S w i s s V a l l e y F a r m s c o o p e r a t i v e<br />

Post Office Box 4493<br />

Davenport, IA 52808<br />

PRSRT STD<br />

U.S. POSTAGE<br />

PAID<br />

Permit No. 141<br />

Davenport, IA<br />

Address Service Requested<br />

Check Out <strong>Swiss</strong><br />

<strong>Valley</strong>’s <strong>2010</strong><br />

District Meeting<br />

Schedule<br />

December is not that far away and what does December<br />

mean besides Christmas? Why district meetings, of<br />

course! Turn <strong>to</strong> page 4 <strong>to</strong> see when and where your<br />

District Meeting will be held this winter. Put it down on<br />

your calendar now so you won’t miss attending yours.<br />

James and Denise Ostwinkle, Worthing<strong>to</strong>n, <strong>Iowa</strong>, left, collected <strong>the</strong>ir 20-year Quality<br />

Award at last year’s district meetings. Above, Wayne and Nancy Clemen, New Vienna,<br />

<strong>Iowa</strong>, picked up <strong>the</strong>ir 25-year Quality Award.

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