October 2006 Tom & Julie Kaiser are the 2006 YC winners
October 2006 Tom & Julie Kaiser are the 2006 YC winners
October 2006 Tom & Julie Kaiser are the 2006 YC winners
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<strong>October</strong> <strong>2006</strong><br />
<strong>Tom</strong> & <strong>Julie</strong> <strong>Kaiser</strong> <strong>are</strong> <strong>the</strong> <strong>2006</strong> <strong>YC</strong> <strong>winners</strong>
SVF ACQUIRES PROPERTY<br />
from Shullsburg Creamery<br />
a message from J. Gordon Toyne co-CEO<br />
Published Monthly by:<br />
Swiss Valley Farms, Co.<br />
P.O. Box 4493<br />
Davenport IA 52808<br />
563.468.6600 FAX 563.468.6613<br />
www.swissvalley.com<br />
Nancy Feeney<br />
Editor/ Member Relations Mgr.<br />
K<strong>are</strong>n Bohnert<br />
Member Relations Assistant<br />
Swiss Valley Farms, Co. will produce,<br />
distribute and sell value-added, quality<br />
products for our:<br />
Customers & Consumers<br />
Owner/Members<br />
Workforce<br />
Swiss Valley Board Officers<br />
President<br />
Donald Peterson....................................Cashton, WI<br />
Vice President<br />
Randy Schaefer....................................Blue Grass, IA<br />
Secretary<br />
Pam Bolin................................................Clarksville, IA<br />
Treasurer<br />
James Schmitt.............................................Sherrill, IA<br />
I<br />
am pleased to announce that<br />
in order to accommodate <strong>the</strong><br />
growing demand for Swiss<br />
Valley products, Swiss Valley<br />
Farms, Co. recently acquired <strong>the</strong><br />
property and facilities from <strong>the</strong><br />
Shullsburg Creamery in Shullsburg,<br />
Wisconsin. Your cooperative has<br />
experienced steady growth in<br />
demand during <strong>the</strong> past several<br />
years, and this acquisition supports<br />
plans for fur<strong>the</strong>r expansion.<br />
The purchase, effective<br />
September 14, includes a dairy<br />
foods plant, a cold storage<br />
w<strong>are</strong>house, a dry storage facility<br />
and a waste water treatment facility,<br />
all located on 18 acres on <strong>the</strong> west<br />
side of Shullsburg. An exciting part<br />
of all this is that <strong>the</strong>se facilities <strong>are</strong><br />
practically brand new, all built in<br />
<strong>the</strong> last 7 years.<br />
Shullsburg Creamery will<br />
continue to lease part of <strong>the</strong> cold<br />
storage w<strong>are</strong>house from Swiss<br />
Valley Farms.<br />
According to Shullsburg’s major,<br />
Lance McNaughton, this sale marks<br />
a remarkable turnaround for his<br />
town that faced <strong>the</strong> loss of its largest<br />
employer just eight months ago when<br />
Shullsburg Creamery and its related<br />
entities filed for receivership and<br />
ceased cheese production.<br />
I am pleased that <strong>the</strong> purchase of<br />
this excellent facility is such a good<br />
fit for this cooperative as well as a<br />
huge economic boost to <strong>the</strong> town of<br />
Shullsburg.<br />
In <strong>the</strong> coming months, we will<br />
bring you <strong>the</strong> details of our plans for<br />
this property and how it will benefit<br />
your cooperative.<br />
Swiss Valley Directors<br />
Loyde M. Beers.......................................Eastman, WI<br />
Donald Berlage......................................Elizabeth, IL<br />
Steve Klug.....................................Spring Grove, MN<br />
Dale Humpal.........................................Ridgeway, IA<br />
Donald Kowalski....................................Wausau, WI<br />
Francis Leibfried..................................Cuba City, WI<br />
G. Joe Lyon....................................................Toledo, IA<br />
Jeff Nimtz............................................Monticello, WI<br />
Jim Oelfke............................................Hamburg, MN<br />
Patrick Schroeder..............................Lancaster, WI<br />
William Strief..................................................Farley, IA<br />
page 2<br />
SWISS VALLEY FARMS DAIRYMAN
A LIFETIME OF DELIVERING MILK<br />
by Nancy Feeney<br />
Bob Fluegel, right, stands with his bro<strong>the</strong>r <strong>Tom</strong> in front of one of his old<br />
DIVCO trucks that he used when he delivered milk in <strong>the</strong> ‘60’s.<br />
It would seem that Bob Fluegel was<br />
literally born to deliver milk. His<br />
fa<strong>the</strong>r, Sam, was himself a longtime<br />
milk delivery person, driving <strong>the</strong> horsedrawn<br />
milk wagon house to house in Rock<br />
Island, Illinois. Bob has fond memories<br />
as a young boy of riding around with his<br />
fa<strong>the</strong>r in that wagon, helping him with<br />
his deliveries.<br />
At 12, Bob got his first job, dipping<br />
ice cream in <strong>the</strong> front of <strong>the</strong> Downing’s<br />
Dairy ice cream plant in Rock Island,<br />
Illinois. By <strong>the</strong> time Bob was in high<br />
school, he was inside <strong>the</strong> plant making<br />
<strong>the</strong> ice cream.<br />
He graduated from high school in<br />
’43 and married his swee<strong>the</strong>art, Phyllis,<br />
in ’45. They had two daughters, Carol<br />
and Helen. In ’46, he took a job with<br />
Midvale Dairy in Moline, where <strong>the</strong>y<br />
milked only Guernsey cows. In ’58, he<br />
took a job delivering milk for Sanitary<br />
Dairy in Rock Island.<br />
In ’59, he started his own milk<br />
distribution business and called it<br />
Fluegel’s Dairy Foods, Inc. He still runs<br />
this business today at <strong>the</strong> age of 81. But a<br />
lot has happened between now and <strong>the</strong>n<br />
with working six–plus days a week and<br />
raising his family.<br />
Bob bought his first DIVCO (Detroit<br />
Industrial Vehicle Company) delivery<br />
truck in ’59 with $10,000 he talked <strong>the</strong><br />
bank into lending to him. Considered<br />
collector’s items now, <strong>the</strong>se trucks were<br />
designed for multi-stop deliveries and<br />
<strong>the</strong>y allowed <strong>the</strong> driver to operate <strong>the</strong>m<br />
from a standing position. Bob still has<br />
that old milk delivery truck along with<br />
two o<strong>the</strong>rs DIVCO’s that he used in his<br />
day. They <strong>are</strong> parked in various spots on<br />
his 100-acre farm in Andalusia, Illinois.<br />
His daughter Carol is trying to talk him<br />
into letting her put one up for sale on<br />
eBay to see what it would bring.<br />
Sanitary was later bought by Land O’<br />
Lakes and <strong>the</strong>n purchased by Mississippi<br />
Valley Milk Producers Assn., Swiss Valley<br />
Farms’ forerunner, in 1978. That is <strong>the</strong><br />
first time Bob began delivering milk for<br />
Swiss Valley Farms.<br />
Milk Delivery Stories<br />
Bob delivered dairy products to<br />
individual homes until 20 years ago,<br />
when his business went to wholesale only.<br />
But in <strong>the</strong> 25 years he delivered milk to<br />
people’s homes, he collected a few good<br />
stories. Bob remembers delivering milk<br />
for many years to a “house of ill repute”<br />
in downtown Rock Island. The “madam”<br />
paid him by pulling cash out of her<br />
lingerie. “My next delivery after this was<br />
to a nunnery,” he laughs. He delivered<br />
OCTOBER <strong>2006</strong> page 3
FLUEGEL BROTHERS continued<br />
milk to all <strong>the</strong> fire stations in <strong>the</strong> <strong>are</strong>a.<br />
“They would occasionally let me slide<br />
down <strong>the</strong>ir fire poles, just to see what it<br />
was like.”<br />
Bob recalls helping one of his<br />
customers solve a dog-chasing problem.<br />
“The woman rode around <strong>the</strong> block<br />
with me in my DIVCO and back to her<br />
house. When her dog came running out<br />
to chase my truck, <strong>the</strong> woman leaned out<br />
of my truck and threw a pitcher of water<br />
on her dog. It worked.”<br />
His daughter Carol remembers an<br />
interesting stop. “You told us about <strong>the</strong><br />
time you entered a house and heard<br />
a woman swearing and yelling your<br />
name. You found her pinned against her<br />
bedroom wall by her mattress. She had<br />
been trying to turn <strong>the</strong> mattress over<br />
when it fell and pinned her to <strong>the</strong> wall.”<br />
Wife Phyllis remembers <strong>the</strong> huge<br />
ring that held hundreds of keys to all <strong>the</strong><br />
homes he delivered to. “Milk men had<br />
to let <strong>the</strong>mselves into <strong>the</strong> homes to get<br />
access to <strong>the</strong> refrigerators. And he knew<br />
which keys belonged to whom, even<br />
though <strong>the</strong>y weren’t all labeled.”<br />
“They were in order,” Bob says with<br />
a grin.<br />
Delivering milk on a wholesale route<br />
can have some interesting moments,<br />
too.<br />
In recent years, Bob recalls stopping<br />
off at a small town restaurant to make<br />
his usual delivery only to discover<br />
that <strong>the</strong> entire place was full of Grim<br />
Reaper motorcycle gang members. The<br />
restaurant owner intercepted him at <strong>the</strong><br />
back door and said, “Just act normal and<br />
you’ll be fine.”<br />
During an early morning run in Rock<br />
Island, he discovered a frost-covered body<br />
in <strong>the</strong> middle of a downtown street. “The<br />
person was alive. I drug him off <strong>the</strong> road<br />
and called <strong>the</strong> police.”<br />
First Vacation<br />
He recalls that he and Phyllis took<br />
<strong>the</strong>ir first vacation in 1980; a bus trip to<br />
New York. “Three days into <strong>the</strong> vacation,<br />
we’re sitting by a hotel pool when I get<br />
paged for a phone call. Two of my drivers<br />
had just quit.” Don Downing, now a<br />
Swiss Valley Farms <strong>are</strong>a sales manager,<br />
recalls that he and several o<strong>the</strong>r sales<br />
personnel took <strong>the</strong> route over and made<br />
<strong>the</strong> deliveries while Bob finished his<br />
well deserved vacation. “He hasn’t taken<br />
ano<strong>the</strong>r vacation since,” Don says.<br />
Even at age 81, Bob still works six<br />
days a week delivering milk to stores,<br />
Bob Fluegel, 81, continues to deliver milk six-plus days a week.<br />
page 4<br />
SWISS VALLEY FARMS DAIRYMAN
milk delivery c<strong>are</strong>er provides scores of memories<br />
restaurants, schools and hospitals. He<br />
works from 6:30 a.m. to 4 or 5 p.m. On<br />
Sunday, he works a few hours picking up<br />
a load of milk, getting ready for Monday’s<br />
deliveries.<br />
Bob’s bro<strong>the</strong>r, <strong>Tom</strong>, who is 16 years<br />
younger, started working with him six<br />
years ago. <strong>Tom</strong> says that Bob has always<br />
had <strong>the</strong> personal touch that keeps his<br />
customers happy. “People come up to<br />
me and say <strong>the</strong>y remember when Bob<br />
delivered milk to <strong>the</strong>ir house 30 and 40<br />
years ago.”<br />
The biggest change Bob has seen<br />
over <strong>the</strong> decades is <strong>the</strong> way people act.<br />
“It’s harder to please people than it used<br />
to be.”<br />
Bob and Phyllis still live on <strong>the</strong>ir little<br />
farm in Andalusia, where <strong>the</strong>y plant corn<br />
and soybeans. Bob can still see one of his<br />
old DIVCO trucks parked back behind<br />
<strong>the</strong> summer garden, where it brings back<br />
memories of a different time.<br />
Good job, Bob!<br />
A young Bob Fluegel delivers milk in <strong>the</strong> early days of his c<strong>are</strong>er.<br />
“<br />
Delivering milk on a<br />
wholesale route can have<br />
some interesting<br />
moments, too.<br />
“<br />
PRODUCERS HONOR THEIR LOCAL DISTRIBUTOR<br />
The dairy producers in nor<strong>the</strong>ast<br />
Iowa think so much of <strong>the</strong>ir<br />
distributor that <strong>the</strong>y gave him<br />
an award.<br />
Russ Ball, of Sumner, IA, runs Russ’s<br />
Dairy and has been a distributor for<br />
Swiss Valley Farms dairy products for<br />
<strong>the</strong> past 28 years. He was honored this<br />
summer to receive <strong>the</strong> <strong>2006</strong> Chickasaw<br />
County Dairy Promoter Award at a<br />
banquet in Fredericksburg, Iowa. This<br />
was <strong>the</strong> second time he had received<br />
this award in <strong>the</strong> past 2 years.<br />
“I’ve worked with a lot of great<br />
people at Swiss Valley,” Russ says. He<br />
has also developed great relationships<br />
with his customers over those 28 years<br />
as well.<br />
“Russ provides good, old fashioned<br />
customer c<strong>are</strong>,” says K<strong>are</strong>n Curran, <strong>the</strong><br />
SVF sales rep who has worked with Russ<br />
for many years. “He has <strong>the</strong> ability to<br />
build good, long lasting relationships.”<br />
“I see <strong>the</strong> same faces in <strong>the</strong> stores and<br />
schools year after year,” he says. “That’s<br />
what I like best about my job, getting out<br />
and seeing <strong>the</strong> people.”<br />
Over <strong>the</strong> years, Russ says, “I’ve had<br />
it all happen to me, <strong>the</strong> good, <strong>the</strong> bad<br />
and <strong>the</strong> ugly. I even sacked groceries for<br />
one customer in Fayette on a particularly<br />
busy day at <strong>the</strong> store!”<br />
Russ works five days a week along<br />
with his son, Isaiah. “Isaiah substitutes<br />
<strong>the</strong> routes and works afternoons and<br />
nights,” Russ says. “He also works for<br />
me while I am off watching <strong>the</strong> Iowa<br />
Hawkeyes.”<br />
In addition to Isaiah, Russ has grown<br />
twin daughters, Allison and Ashley.<br />
Russ Ball climbs into his delivery truck early one summer morning.<br />
OCTOBER <strong>2006</strong> page 5
cover story<br />
THE KAISER FAMILY OF CUBA CITY<br />
by Nancy Feeney<br />
The <strong>2006</strong> Outstanding Young<br />
Cooperator Contest <strong>winners</strong><br />
both come from large families<br />
and strong dairy backgrounds. <strong>Tom</strong><br />
and <strong>Julie</strong> <strong>Kaiser</strong> have incorporated<br />
both of <strong>the</strong>se loves into <strong>the</strong>ir lives and<br />
<strong>are</strong> now living large in Cuba City,<br />
Wis.<br />
There <strong>are</strong> no complaints coming<br />
from <strong>the</strong>ir four sons, Kyle, 15; Kevin,<br />
14; Scott, 11, and Benjamin, 6.<br />
Everyone enjoys <strong>the</strong> cows and life on<br />
<strong>the</strong> farm.<br />
<strong>Julie</strong> is <strong>the</strong> oldest of six children<br />
and is <strong>the</strong> third generation on this<br />
farm. Her p<strong>are</strong>nts <strong>are</strong> Swiss Valley<br />
Farms members David and Mary<br />
Jane Busch. Her bro<strong>the</strong>r, Jim Busch,<br />
is ano<strong>the</strong>r co-op member in <strong>the</strong> <strong>are</strong>a.<br />
Her grandfa<strong>the</strong>r, Jack Busch, built<br />
<strong>the</strong> barn as well as <strong>the</strong> house and all<br />
<strong>the</strong> farm buildings. In his sp<strong>are</strong> time,<br />
Jack was in a popular local orchestra<br />
and <strong>Julie</strong> proudly displays <strong>the</strong> one<br />
vinyl album that <strong>the</strong> orchestra made<br />
toge<strong>the</strong>r.<br />
<strong>Tom</strong> hails from a family of nine<br />
and his p<strong>are</strong>nts <strong>are</strong> Merlin and Bernita<br />
<strong>Kaiser</strong>. Prior to moving to <strong>the</strong> 158-<br />
acre Busch home farm in ’99, <strong>Tom</strong><br />
“<br />
Everyone enjoys<br />
<strong>the</strong> cows<br />
and life on <strong>the</strong> farm.<br />
and <strong>Julie</strong> farmed in Hazel Green,<br />
Wis., where <strong>Tom</strong> was a herdsman<br />
for two farms. All <strong>the</strong> registered<br />
Brown Swiss <strong>the</strong>y now milk came<br />
from David Busch’s herd, plus <strong>Tom</strong><br />
and <strong>Julie</strong> brought <strong>the</strong>ir Holsteins.<br />
“We wouldn’t be where we <strong>are</strong> today<br />
without <strong>the</strong> help my p<strong>are</strong>nts gave us,”<br />
<strong>Julie</strong> says.<br />
Since this move, it is now a<br />
closed herd. They <strong>are</strong> happy to say<br />
<strong>the</strong>y have been Johnnes free for <strong>the</strong><br />
last two years. They received <strong>the</strong>ir<br />
six-year Quality Award from Swiss<br />
Valley Farms at last winter’s district<br />
“<br />
The four <strong>Kaiser</strong> sons, Kyle, 15; Kevin, 14; Scott, 11, and Benjamin, 6, enjoy working with <strong>the</strong> cows.<br />
page 6<br />
SWISS VALLEY FARMS DAIRYMAN
newest <strong>YC</strong> <strong>winners</strong> have strong dairy tradition<br />
meeting.<br />
In addition to dairying, <strong>the</strong>y<br />
farrow to finish 65 sows a year and<br />
sell 600 to 700 pigs a year.<br />
All <strong>the</strong>ir sons help out on <strong>the</strong> farm<br />
in some capacity. Kevin also helps out<br />
on his Uncle Jim’s farm on occasion.<br />
“These cows <strong>are</strong> spoiled,” <strong>Tom</strong> says<br />
as <strong>the</strong> cows ga<strong>the</strong>r around and stick<br />
<strong>the</strong>ir heads up for pats and scratches.<br />
Youngest son Benjamin hops on <strong>the</strong><br />
back of his favorite cow, which seems<br />
to welcome <strong>the</strong> familiarity. Besides<br />
helping out on <strong>the</strong> farm, <strong>the</strong> older<br />
boys <strong>are</strong> active in basketball, baseball<br />
and football.<br />
These young producers have<br />
come up with a way to boost <strong>the</strong>ir<br />
milk production and income. Over<br />
<strong>the</strong> winter, <strong>the</strong>y milk three times a<br />
day, at 6 a.m., 2 p.m. and 10 p.m.<br />
In addition to <strong>the</strong> increase in milk,<br />
it promotes high quality milk and<br />
<strong>2006</strong> <strong>YC</strong> WINNERS, TOM & JULIE KAISER<br />
healthier animals.<br />
This schedule gives <strong>the</strong>m free time<br />
in <strong>the</strong> evenings to attend <strong>the</strong>ir sons’<br />
numerous sporting events. When <strong>the</strong><br />
wea<strong>the</strong>r gets warm, <strong>the</strong>y go back to<br />
<strong>the</strong> twice-a-day schedule.<br />
<strong>Julie</strong> likes <strong>the</strong> 10 p.m. milking best<br />
of all. “It is just <strong>the</strong> two of us milking<br />
<strong>the</strong>n. There <strong>are</strong> no interruptions and<br />
no sales people. It’s a peaceful time.<br />
We can talk,” she says.<br />
<strong>Julie</strong> also manages a part-time job<br />
off <strong>the</strong> farm as an elementary school<br />
aide. “They call when <strong>the</strong>y need me,”<br />
she says.<br />
Swiss Valley Farms will need both<br />
<strong>Tom</strong> and <strong>Julie</strong> this fall when <strong>the</strong>y<br />
travel to Las Vegas to attend <strong>the</strong> <strong>2006</strong><br />
NMPF Dairy Summit. Next year, <strong>the</strong>y<br />
will represent <strong>the</strong>ir cooperative on <strong>the</strong><br />
2007 National <strong>YC</strong> Advisory Board<br />
when <strong>the</strong>y go to Washington DC to<br />
help plan that event, as well as speak<br />
MARK YOUR<br />
CALENDAR<br />
The dates have been set<br />
for <strong>the</strong> 2007 Swiss Valley<br />
Farms <strong>YC</strong> Spring Break.<br />
The event will be March 30-<br />
31, Friday-Saturday, in Decorah,<br />
Iowa. All co-op members between<br />
and including <strong>the</strong> ages of 18 to<br />
45 <strong>are</strong> invited to attend. A lively<br />
schedule is being planned as well<br />
as a Saturday spent at <strong>the</strong> NICC<br />
Dairy Institute in Calmar, Iowa.<br />
The 2007 Outstanding Young<br />
Cooperator Contest also will be<br />
held at this time, so <strong>YC</strong>’ers should<br />
give some thought to participating<br />
in this contest, which opens many<br />
doors of opportunities for dairy<br />
producers between <strong>the</strong> ages of 21<br />
and 40. Don’t miss out!<br />
with <strong>the</strong>ir legislators on key dairy<br />
issues. They also <strong>are</strong> participating on<br />
<strong>the</strong> Swiss Valley Farms <strong>YC</strong> Steering<br />
Committee and will help to plan and<br />
monitor that event in March.<br />
RAPID MILK<br />
TEST RESULTS<br />
Member who would like to get<br />
<strong>the</strong>ir milk test results can call our<br />
toll free number:<br />
800.397.7669<br />
Our Dubuque office is staffed<br />
with real people (no recordings)<br />
on Monday through Friday 7:30<br />
a.m. to 4:30 p.m. and on Saturday<br />
from 8:00 a.m. to 12:00 Noon.<br />
OCTOBER <strong>2006</strong> page 7
SCHOLARSHIP WINNERS<br />
It’s time to meet <strong>the</strong> six talented young co-op members<br />
who <strong>are</strong> <strong>the</strong> recipients of <strong>the</strong> <strong>2006</strong> Swiss Valley Farms<br />
scholarships.<br />
The judge for this year’s scholarship contest was Amber<br />
DuMont, Manager of Communications and Education for<br />
Maryland & Virginia Milk Producers in Reston, Virginia.<br />
“Congratulations on having such a remarkable and popular<br />
scholarship program,” Amber says.<br />
Swiss Valley Farms was one of <strong>the</strong> first two cooperatives<br />
picked to give out <strong>the</strong> $1,500 George Hansen Memorial<br />
Scholarship to one of its members. This scholarship is only<br />
for co-ops who <strong>are</strong> members of <strong>the</strong> Central Milk Producers<br />
Cooperative, which was established by several Midwest<br />
dairy cooperatives to obtain over-order value from <strong>the</strong> Class<br />
I and Class II milk markets for <strong>the</strong>ir producer members.<br />
MAUREEN KREGEL<br />
of Gary and Darlene Kregel. This 2003 Clayton County Dairy<br />
Princess is now a Dairy Science and Agricultural Business<br />
major at Iowa State University. She attended Nor<strong>the</strong>ast Iowa<br />
Community College in Calmar, Iowa for her first two years,<br />
working at <strong>the</strong> NICC dairy. “I loved this job, because I enjoy<br />
being in <strong>the</strong> barns working with <strong>the</strong> cows,” Maureen says.<br />
Jenelle Laska, Winona, Minnesota, also receives a $1,000<br />
agriculture scholarship. She is <strong>the</strong> daughter of Richard and<br />
RYAN SCHAEFER<br />
The winner of this George Hansen Memorial Scholarship<br />
was Ryan Schaefer of Blue Grass, Iowa. A third-year veterinary<br />
student at Iowa State University, Ryan is <strong>the</strong> son of Randy<br />
and Kathy Schaefer. “I knew from watching <strong>the</strong> veterinarian<br />
at home that I, too, wanted to become a production animal<br />
veterinarian,” Ryan says. “With my help, animals can grow to<br />
<strong>the</strong>ir greatest potential and in return provide a large net-return<br />
for <strong>the</strong> farmer and his/her family.” Ryan is a 2004 graduate of<br />
Wartburg College in Waverly, Iowa, where he was a Presidential<br />
Scholar from 2000 – 2004.<br />
Maureen Kregel, Guttenberg, Iowa, will receive a $1,000<br />
Swiss Valley Farms agriculture scholarship. She is <strong>the</strong> daughter<br />
page 8<br />
JENELLE LASKA<br />
SWISS VALLEY FARMS DAIRYMAN
honoring six talented young co-op members<br />
Sally Turpin, Elroy, Wisconsin, will receive a $500<br />
agriculture scholarship. She is <strong>the</strong> daughter of Ronald and Ruth<br />
Ann Turpin. Sally graduated Salutatorian of her <strong>2006</strong> Hillsboro<br />
High School class. She is now attending <strong>the</strong> University of<br />
Wisconsin in Madison, majoring in agricultural education.<br />
“Growing up on a family dairy farm with my six siblings has<br />
allowed me to develop a strong love of agriculture.”<br />
Anthony Gaul, Colesburg, Iowa, will also receive a $500<br />
agriculture scholarship. He is <strong>the</strong> son of Michael Gaul and is a<br />
freshman at Loras College in Dubuque, where he studies prevet<br />
medicine. “From <strong>the</strong> time I was about 8 years old, I have<br />
helped on <strong>the</strong> dairy farm with every possible chore,” Anthony<br />
says. “My goal is to become a large animal vet. In <strong>the</strong> last few<br />
years <strong>the</strong> supply and demand of large animal vets has begun to<br />
SALLY TURPIN<br />
Carol Laska. She is a sophomore at <strong>the</strong> University of Wisconsin<br />
at River Falls, studying Agriculture Business with a dairy<br />
emphasis. “I chose this field because I want to stay involved<br />
in agriculture, and would like to have <strong>the</strong> opportunity to meet<br />
and work alongside a large variety of agriculturists,” Jenelle<br />
says. “I owe my passion and dedication to agriculture to being<br />
raised on our family dairy farm, where I have learned lifelong<br />
skills and incredible knowledge.”<br />
KATHRINE GILBERT<br />
shift.”<br />
Kathrine Gilbert, Iowa Falls, Iowa, was <strong>the</strong> 2003<br />
Valedictorian of Iowa Falls High School. She is now a senior at<br />
Iowa State University studying Food Science and is <strong>the</strong> winner<br />
of <strong>the</strong> $500 Swiss Valley Farms scholarship for any field of<br />
study.<br />
She is <strong>the</strong> daughter of John and Beverly Gilbert.<br />
“When I complete my bachelor’s degree, I will pursue<br />
fur<strong>the</strong>r education, possibly including a master’s degree in Food<br />
Science or attending culinary school to become a Research Chef,”<br />
Kathrine says. “I chose a c<strong>are</strong>er in Food Science because it allows<br />
ANTHONY GAUL<br />
me to combine my passion of food and knowledge of science to<br />
positively impact agriculture and <strong>the</strong> food business .”<br />
OCTOBER <strong>2006</strong> page 9
SWISS VALLEY GALS<br />
learn how to spread <strong>the</strong> good word<br />
“No one c<strong>are</strong>s how much you<br />
know, until <strong>the</strong>y know how<br />
much you c<strong>are</strong>.”<br />
The Swiss Valley Gals learned that<br />
this is very important when it comes to<br />
spreading <strong>the</strong> word about agriculture<br />
and how much dairy producers c<strong>are</strong><br />
for <strong>the</strong>ir homes, farms and animals.<br />
Representatives from Midwest<br />
Dairy Association introduced<br />
<strong>the</strong> “People Behind <strong>the</strong> Product”<br />
campaign at <strong>the</strong> Swiss Valley Gals<br />
meetings, held in September in<br />
Dyersville, Iowa; Prairie du Chien,<br />
Wisconsin, and Winona, Minnesota.<br />
A wealth of information on <strong>the</strong><br />
Moenning. “Studies show you can<br />
make <strong>the</strong> most favorable impression<br />
on your audience if you <strong>are</strong> viewed<br />
as competent, credible and likable,”<br />
Donna says. “Consumers already<br />
have high trust in dairy producers.<br />
Tell <strong>the</strong>m your story about how you<br />
take c<strong>are</strong> of your family, your land<br />
and your cows. They will listen.”<br />
This new “People Behind <strong>the</strong><br />
Product” program is designed to<br />
stress <strong>the</strong>se key messages:<br />
• America’s dairy farmers <strong>are</strong><br />
dedicated to providing you with<br />
wholesome, high-quality milk and<br />
dairy products.<br />
pasteurization, making <strong>the</strong>m among<br />
<strong>the</strong> most highly regulated and safest<br />
foods available to consumers.<br />
• Dairy farmers who live on or<br />
near <strong>the</strong> land <strong>the</strong>y farm understand<br />
<strong>the</strong> importance of protecting <strong>the</strong><br />
natural resources. Dairy producers<br />
depend on <strong>the</strong> land for <strong>the</strong>ir business<br />
and <strong>the</strong> quality of life of <strong>the</strong>ir own<br />
family.<br />
The Swiss Valley Gals were<br />
encouraged to “put a face on <strong>the</strong><br />
message” and get out in <strong>the</strong>ir<br />
communities and talk to local groups,<br />
such at <strong>the</strong> Chamber of Commerce or<br />
Rotary or even something as simple<br />
Donna Moenning, Director of industry Relations for Midwest Dairy Association; Swiss Valley Gals look over information; and Sherry Newell,<br />
Industry Relations Representative for Midwest Dairy Association.<br />
importance of dairy producers telling<br />
<strong>the</strong>ir own story in <strong>the</strong>ir own words to<br />
<strong>the</strong>ir neighbors and at local ga<strong>the</strong>rings<br />
was presented by Donna Moenning<br />
and Sherry Newell, Industry Relations<br />
representatives from Midwest Dairy<br />
Association.<br />
According to extensive marketing<br />
research in <strong>the</strong> Midwest, consumers<br />
want to connect with <strong>the</strong> people who<br />
make <strong>the</strong> product. Dairy producers<br />
<strong>are</strong> encouraged to step up to <strong>the</strong> plate<br />
and sh<strong>are</strong> <strong>the</strong>ir personal stories with<br />
<strong>the</strong>se consumers, according to Donna<br />
page 10<br />
• Dairy cows must be healthy<br />
and well c<strong>are</strong>d for in order to produce<br />
pure, wholesome milk.<br />
• Milk and dairy products<br />
undergo a number of safety, quality<br />
and sanitation procedures, such as<br />
as <strong>the</strong>ir own quilting circle.<br />
“If you don’t tell your side of <strong>the</strong><br />
dairy story, anti-farm and anti-dairy<br />
people <strong>are</strong> more than happy to tell it<br />
for you,” says Sherry Newell. “This<br />
leads to consumer confusion and a<br />
confused mind tends to say ‘No’.”<br />
For more information on how you<br />
can be a part of spreading <strong>the</strong> dairy<br />
message in your community, log<br />
onto: www.midwestdairy.com or call<br />
1-800-642-3895 and ask to speak to<br />
someone about, “The People Behind<br />
<strong>the</strong> Product.”<br />
SWISS VALLEY FARMS DAIRYMAN
STRONG SHOWING AT<br />
World Dairy Expo<br />
Swiss Valley Farms continues to<br />
be recognized for outstanding<br />
dairy products by capturing<br />
awards in <strong>the</strong> beverage, cultured<br />
and cheese categories at <strong>the</strong> <strong>2006</strong><br />
World Dairy Expo, held in Madison,<br />
Wisconsin. Every year hundreds<br />
of product samples <strong>are</strong> submitted<br />
in every dairy category, and each<br />
category is judged by two tasting<br />
experts within <strong>the</strong> industry.<br />
Swiss Valley Farms won awards in<br />
<strong>the</strong> following categories:<br />
• First place for Swiss cheese, Luana,<br />
IA<br />
• First place for Nuefchatel cheese,<br />
Luana, IA<br />
• First place for Organic Valley organic<br />
Blue cheese, Mindoro, WI<br />
• Second place for Blueberry yogurt,<br />
Cedar Rapids, IA<br />
• Second place for Light Cream,<br />
Dubuque, IA<br />
• Third place for Heavy Cream,<br />
Dubuque, IA<br />
Greg Rexwinkel, Vice President of<br />
Dairy Operations, said: “These awards<br />
<strong>are</strong> a tribute to <strong>the</strong> hard work and<br />
dedication of all our plant employees.<br />
The combination of our high quality<br />
milk supply and commitment to<br />
excellent in our plants has resulted<br />
in some of <strong>the</strong> very best tasting dairy<br />
products in <strong>the</strong> country.”<br />
Swiss Valley Farms uses this<br />
information in our Sales presentations<br />
to customers to demonstrate <strong>the</strong> quality<br />
of our products. Congratulations to<br />
everyone involved for helping us stay<br />
at <strong>the</strong> top of <strong>the</strong> industry in taste and<br />
quality!<br />
OCTOBER <strong>2006</strong> page 11
COLORFUL T-SHIRTS FOR FALL!<br />
Junior T-Shirts in Two-Tone Blue with<br />
capped sleeves. Great for <strong>the</strong> young ladies.<br />
These ladies’ sizes run VERY small.<br />
S – XL = $9 2XL = $10<br />
Light Yellow T-Shirts with SVF logo.<br />
S – XL = $7.50<br />
Red T-Shirts with SVF logo.<br />
S – XL = $7.50 2XL & 3XL = $8.50<br />
Brown T-Shirts with SVF name across front and<br />
small cow logo on back below neckline “Better Cows.<br />
Better Milk”. Darker brown cuffs and neck binding.<br />
S, L & XL $9 3XL $10<br />
Youth Sizes S-M $8<br />
Light Blue Golf Shirts. Stripes on cuffs and<br />
collar. Embroidered logo.<br />
M – XL = $17 2XL = $19 3XL =$20<br />
ITEM QTY SIZE PRICE TOTAL<br />
Two-Tone Blue<br />
Yellow<br />
Red<br />
Brown<br />
Light Blue Golf<br />
Sage Golf<br />
Denim<br />
Bonnie Mohr<br />
Notecards<br />
Wire cheese<br />
cutters<br />
Portfolio<br />
Oven Mitts<br />
Stocking Hat<br />
Barbeque Tool Set<br />
TOTAL AMOUNT ORDERED<br />
ADD SHIPPING CHARGES<br />
TOTAL AMOUNT DUE<br />
Blue Denim Long Sleeve Shirts look great<br />
anytime. Logo embroidered left front pocket.<br />
Adult 2XL = $20 XL- S = $18<br />
Sage Green Golf Shirts Still Available. Logo<br />
embroidered left front.<br />
Price: Adult 3XL, 2XL $25 S $22<br />
“Swiss Valley Sunrise” note cards featuring <strong>the</strong><br />
Bonnie Mohr print: 10 cards in a pack. Great for “Thank<br />
you’s” and invitations.<br />
Price: 2 packs for $5<br />
Blue and white oven mitts Reach up to <strong>the</strong><br />
elbow. Price: $3<br />
Royal Blue Padded Portfolio with SVF logo<br />
embossed on <strong>the</strong> top. Price: $4<br />
White Plastic Cheese Wire with two cutting<br />
sizes. SVF logo on <strong>the</strong> handle. Price: $2<br />
SVF Stocking Cap warm, knit stocking caps, navy<br />
blue with red stripes & SVF name woven into cuff.<br />
Price: $5<br />
Barbeque Tool Set large metal spatula, fork and<br />
tongs in gift box. Price: $5<br />
Shipping<br />
Charges<br />
Purchase Amount<br />
Up to $20<br />
$20.01 to $40<br />
$40.01 to $60<br />
$60.01 to $80<br />
Over $80<br />
Add<br />
$5<br />
$7<br />
$8<br />
$9<br />
$10<br />
SEND CHECK OR MONEY ORDER TO:<br />
Swiss Valley Farms, Sales Items<br />
P.O. Box 4493, Davenport, IA 52808<br />
All prices include tax. Allow 3 weeks for delivery.
<strong>2006</strong> DISTRICT MEETING SCHEDULE<br />
plan now to attend your co-op meeting<br />
Wednesday Dec 6<br />
Time 12:00 Noon<br />
District 15 Meeting<br />
Director Loyde Beers<br />
Fa<strong>the</strong>r Baer Hall<br />
Eastman, WI<br />
Time 12:00 Noon<br />
District 17 Meeting<br />
Director Dale Humpal<br />
Community<br />
Presbyterian Church<br />
Postville, IA<br />
Time 7:30 pm<br />
District 2 Meeting<br />
Director<br />
Francis Leibfried<br />
Banfield’s Swiss Haus<br />
Cuba City, WI<br />
Time 8:00 pm<br />
District 20 Meeting<br />
Director Steve Klug<br />
Good Times<br />
Restaurant<br />
Caledonia, MN<br />
Thursday Dec 7<br />
Time 12:00 Noon<br />
District 23 Meeting<br />
Director Jeff Nimtz<br />
Cardinal Country Inn<br />
Brodhead, WI<br />
Time 12:00 Noon<br />
District 21 Meeting<br />
Director Pam Bolin<br />
Doc’s<br />
Clarksville, IA<br />
Time 7:30 pm<br />
District 1 Meeting<br />
Director<br />
Pat Schroeder<br />
Eagle Creek Inn<br />
Fennimore, WI<br />
Time 7:30 pm<br />
District 6 Meeting<br />
Director G. Joe Lyon<br />
Reinig Center<br />
Toledo, IA<br />
Friday Dec 8<br />
Time 12:00 Noon<br />
District 13 Meeting<br />
Director<br />
Randy Schaefer<br />
Der Sommerkuche<br />
Kalona, IA<br />
Time 12:00 Noon<br />
District 19 Meeting<br />
Director<br />
Don Kowalski<br />
Ponderosa Steakhouse<br />
Beaver Dam, WI<br />
Monday Dec 11<br />
Time 12:00 Noon<br />
District 5 Meeting<br />
Director Bill Strief<br />
KC Hall<br />
Cascade, IA<br />
Time 12:00 Noon<br />
District 16 &<br />
Cumberland Meeting<br />
Director<br />
Don Peterson<br />
Club 16<br />
Sparta, WI<br />
Time 7:30 pm<br />
District 16 &<br />
Cumberland Meeting<br />
Director<br />
Don Peterson<br />
Club 16<br />
Sparta, WI<br />
Time 7:30 pm<br />
District 4 Meeting<br />
Director Jim Schmitt<br />
New Vienna<br />
Community Hall<br />
New Vienna, IA<br />
Tuesday Dec 12<br />
Time 12:00 Noon<br />
District 22 Meeting<br />
Director Jim Oelfke<br />
Hillcrest Cafe<br />
Norwood, MN<br />
Time 7:30 pm<br />
District 3 Meeting<br />
Director Don Berlage<br />
Buck’s Barn<br />
Thomson, IL<br />
OCTOBER <strong>2006</strong> page 13
TAKE A LOOK AT FIELD PERSONNEL & STATISTICS AT<br />
SWISS VALLEY FARMS, CO.<br />
Field Department & Procurement Division Directory<br />
J. GORDON TOYNE V.P.<br />
MEMBERSHIP & PROCUREMENT<br />
LeClaire, IA 52753<br />
Office: 563.468.6644<br />
Home: 563.289.3535<br />
NANCY FEENEY MEMBER RELATIONS<br />
Bettendorf, IA 52722 Office: 563.468.6640<br />
Home: 563.359.9100<br />
KAREN BOHNERT MEMBER RELATIONS<br />
East Moline, IL 61244 Office: 563.468.6641<br />
Mobile: 563.320.2895<br />
TIM GENTHE LAB & SAFETY MANAGER<br />
803 S. School St. Office: 563.583.7669<br />
Cuba City, WI 53807 Home: 608.744.3515<br />
MARV THOMPSON<br />
RAW MILK SALES & TRANSPORTATION<br />
617 Monroe St.<br />
Sparta, WI 54656<br />
Office: 608.366.1770<br />
Home: 608.269.4850<br />
RON BRENNER FIELD SUPERVISOR<br />
204 Goddard St. Office: 608.366.1770<br />
LaCrosse, WI Home: 608.782.0012<br />
THOMAS TEGELER FIELD SUPERVISOR<br />
1320 1 1/2 St. S.W. Office: 563.583.7669<br />
Dyersville, IA 52040 Home: 563.875.2059<br />
DOUGLAS ANDERSON<br />
451 Clayton Ave. W Home: 715.948.2183<br />
Clayton, WI 54004<br />
RANDY HEISEL<br />
259 E. Lakeview Dr.<br />
LaFarge, WI 54639<br />
MIKE HOWALD<br />
7105 N. Freeport Rd<br />
Forreston, IL<br />
Home: 608.625.2045<br />
Home: 815.938.2651<br />
FAX: 815.938.9151<br />
Somatic Cell Range % of A Farms<br />
0 - 100,000.......................................................2 %<br />
100,001 - 200,000.......................................12 %<br />
200,001 - 300,000......................................19 %<br />
300,001 - 400,000......................................27 %<br />
400,001 - 500,000.....................................16 %<br />
500,001 and above...................................24 %<br />
FRED IMDIEKE<br />
36356 Roanoke Lane<br />
Melrose, MN 56352<br />
Home: 320.256.4932<br />
KARA KOOPMANN<br />
6142 Roller Coaster Rd. Plant: 563.563.7669<br />
Epworth, IA 52045 Home: 563.876.3900<br />
ROGER LENIUS<br />
319 9th St.<br />
Waverly, IA 50677<br />
KEN LEY<br />
225 S. Clifton<br />
Livingston, WI 53554<br />
LYNNE MELCHERT<br />
117 Culver Rd. N.E.<br />
Hopkinton, IA 52237<br />
Office: 319.352.5463<br />
Home: 319.352.5015<br />
Plant: 608.348.3932<br />
Home: 608.943.6240<br />
Office: 563.926.2363<br />
Home: 563.926.2794<br />
JIM MURPHY<br />
430 Linden<br />
Home: 563.422.5789<br />
West Union, IA 52175 Mobile: 563.380.0393<br />
MARK J. PINCH<br />
298 Rundell Rd.<br />
Livingston, WI 53554<br />
JIM SCHMITZ<br />
202 Bechner St.<br />
Greeley, IA 52050<br />
Home: 608.943.6039<br />
Plant: 563.583.7669<br />
Office: 563.925.2321<br />
Home: 563.925.2015<br />
CHERYL ZABLOCKI-WAGNER<br />
W1919 Hofa Park Dr Office: 920.822.2933<br />
Seymour, WI 54165 Home: 920.822.2887<br />
BOB ZIELSDORF<br />
309 North Street<br />
Sparta, WI 54656<br />
Office: 608.366.1770<br />
Home: 608.269.5452<br />
Somatic Cell Range % of B Farms<br />
0 - 100,000.......................................................2%<br />
100,001 - 200,000.........................................5%<br />
200,001 - 300,000......................................22%<br />
300,001 - 400,000......................................12%<br />
400,001 - 500,000.....................................19%<br />
500,001 and above...................................40%<br />
During <strong>the</strong> Month of August,<br />
<strong>the</strong>se Swiss Valley Farms<br />
Members averaged below<br />
100,000 for <strong>the</strong>ir somatic cell<br />
count.<br />
James Busch 99,000<br />
George & Judy Cadden 73,000<br />
Mike Deaver 75,000<br />
Larry Gilbertson 93,000<br />
Clara Harter 59,000<br />
James Harter 59,000<br />
Paul & Donna Hellenbrand 74,000<br />
Hendel Farms 86,000<br />
Robert & Patricia Horst 81,000<br />
Bernard Jorstad 93,000<br />
Robert Ketchum 86,000<br />
Anthony Koopman 96,000<br />
Brad Koopman 96,000<br />
Cheryl Meier 76,000<br />
Mike Meier 76,000<br />
Randy Mikshowsky 94,000<br />
Meryln Miller 89,000<br />
Helen Nowaskey 87,000<br />
Oat Hill 83,000<br />
Breck Ward 70,000<br />
Leighton Yoder 49,000<br />
Swiss Valley Farms Welcomes<br />
NEW MEMBERS<br />
Chad Breuckman<br />
Columbus, WI<br />
Jim Bearman<br />
Sumner, IA<br />
Crossroads Dairy<br />
Postville, IA<br />
page 14<br />
SWISS VALLEY FARMS DAIRYMAN
WHILE YOU WERE FARMING<br />
August <strong>2006</strong> Board Minutes<br />
The regular Board of Directors<br />
meeting of Swiss Valley<br />
Farms, Co. was held August<br />
29, <strong>2006</strong> at <strong>the</strong> Dubuque Fluid Milk<br />
Plant Board Room in Dubuque, IA.<br />
President Donald Peterson, Cashton,<br />
WI, called <strong>the</strong> meeting to order at<br />
12:40 p.m. All Board members were<br />
present except Donald Kowalski,<br />
Wausau, WI. The Co-CEO Team of<br />
J. Gordon Toyne and Donald Boelens<br />
also were present.<br />
The following business was<br />
transacted:<br />
Director Loyde Beers, Eastman,<br />
WI, opened <strong>the</strong> meeting with <strong>the</strong><br />
invocation.<br />
• The minutes of <strong>the</strong> July 25, <strong>2006</strong><br />
Board of Directors meeting were read<br />
and approved as read.<br />
• Toyne addressed communications<br />
to <strong>the</strong> Board.<br />
• The Board approved to transfer<br />
unclaimed dividend checks to <strong>the</strong><br />
scholarship fund.<br />
• The Board approved to have Jim<br />
Schmitt, Sherrill, IA, Pat Schroeder,<br />
Lancaster, WI, and Don Berlage,<br />
Elizabeth, IL serve as our voting<br />
delegates for NMPF.<br />
• The Board approved to have Boelens,<br />
Toyne and Steve Klug, Spring Grove,<br />
MN to serve as alternates.<br />
• The Board approved to donate $500<br />
to <strong>the</strong> Accelerated Genetics Dairy<br />
judging contest.<br />
• Toyne reviewed <strong>the</strong> chocolate milk<br />
promotions.<br />
• Toyne reviewed <strong>the</strong> antibiotic<br />
program report.<br />
• Walt Wosje from NMPF addressed<br />
<strong>the</strong> Board.<br />
• Directors’ concerns and comments<br />
were addressed by Toyne.<br />
• The Management and Financial<br />
reports were presented by Boelens<br />
and approved.<br />
• Boelens reported on <strong>the</strong> comparative<br />
milk report.<br />
• Toyne reviewed pricing.<br />
• The Board approved <strong>the</strong> capital<br />
budget through August 29, <strong>2006</strong>.<br />
• The Executive Session was opened<br />
and closed.<br />
• Jim Allison, from Emmer and<br />
Associates, gave an update.<br />
• Toyne reported on CMPC.<br />
• Randy Schaefer, Blue Grass, IA<br />
gave an update on <strong>the</strong> Governance<br />
Committee meeting.<br />
Upon motion and second, <strong>the</strong><br />
meeting was adjourned at 3:40 p.m.<br />
Respectfully submitted by Pam<br />
Bolin<br />
SWISS VALLEY FARMS, CO ANTIBIOTIC PROGRAM<br />
Effective March 15, 2004<br />
Antibiotic Policy<br />
If a member suspects antibiotics in his or her bulk<br />
tank & calls a SWISS VALLEY FARMS field representative<br />
to report this before dumping <strong>the</strong> milk:<br />
•1st time in a calendar year, <strong>the</strong> coop will pay<br />
80% of <strong>the</strong> milk.<br />
•2nd & 3rd times in a calendar year, <strong>the</strong> coop<br />
will pay 50% of <strong>the</strong> milk.<br />
•Over 3 times in a calendar year, <strong>the</strong> coop will<br />
pay zero.<br />
On <strong>the</strong> 1st offense, if a member has purchased a<br />
test kit and detects <strong>the</strong> positive antibiotic milk, SWISS<br />
VALLEY FARMS, CO. will reimburse that member<br />
$75.00 toward <strong>the</strong> cost of <strong>the</strong> test kit.<br />
All claims must be received by <strong>the</strong> corporate office<br />
for payment no later than 60 days after <strong>the</strong> milk was<br />
dumped.<br />
The earliest dated claim turned in will be paid at<br />
80% payment.<br />
If antibiotics <strong>are</strong> found to be present in a farm<br />
truckload as a result of a screening test, <strong>the</strong> member<br />
will NOT be paid for that shipment of milk, and will be<br />
assessed as follows:<br />
Full cost of net load<br />
plus <strong>the</strong> cost of disposal.<br />
Net load = total pounds on <strong>the</strong> load minus <strong>the</strong> member’s<br />
pounds.<br />
OCTOBER <strong>2006</strong> page 15
TOP 10 REASONS<br />
to attend your <strong>2006</strong> district meeting<br />
10. Annual financial review.<br />
9. The latest dairy industry news & forecast.<br />
8. Marketing report.<br />
7. Goals & objectives for next year.<br />
6. Question & Answer session with CEO.<br />
5. Presentation from industry association (WMMB, MDA).<br />
4. Great food (including lots of milk and cheese).<br />
3. Cool attendance gifts.<br />
2. Visit with fellow co-op members.<br />
1. Better than <strong>the</strong> alternative (hauling manure!).<br />
Mark your calendar to attend your <strong>2006</strong> District meeting. The dates run December 6-12th. For more information,<br />
check out page 13. If you have any questions, contact your field representative.<br />
Post Office Box 4493<br />
Davenport, IA 52808<br />
Your copy of<br />
PRSRT STD<br />
U.S. POSTAGE<br />
PAID<br />
Permit No. 141<br />
Davenport, IA<br />
Address Service Requested