December 2006 - Swiss Valley Farms

SPINNING A NEW WEB
swissvalley.com gets an update
Our corporate website at
www.swissvalley.com is
an important tool for our
business. The site receives about 2,000
visitor sessions per month. Reasons
for coming to the website include coop
members reviewing their production
data, consumers seeking information
about the company, customers
looking for details about the products
we sell, and many others. The average
amount of time that visitors spend
on our website is 9 minutes, which is
long by industry standards.
The site was last re-designed in
1999, and at that time won awards
for layout and content. However,
technology and the dairy industry
continue to move forward, and
our website has become out of
date by comparison to many of
our competitors. It also became
increasingly difficult to make changes
to the old site. So it was decided
earlier this year to completely rebuild
the website to reflect more current
technology, a contemporary look,
and to provide easier updates.
The new and improved www.
swissvalley.com site went live in early
December. Features of the updated
website include the following:
• New home-page that is easier
to navigate
• Expanded recipe section with
special printing features and “Send
to a Friend”
• Two fun games for kids: “Dairy
Dash” and “Farmyard Memory
Game”
• Nutrition information and
ingredient listings for all of our
products
• Producer log-in on home-page
(lower right side)
• Company history and
photographs
This new site will enable us
to continue using the internet as
a key part of connecting with our
producers, consumers, customers,
and suppliers.
Check it out at
www.swissvalley.com
Check out the new Swiss Valley Farms website.
This is a picture of the homepage for www.swissvalley.com
DECEMBER 2006 page 3