ESIGNER - Association of Professional Landscape Designers

14 SPRING 2004 • THE DESIGNER
APLD 2004 Work Plan
Objectives for 2004 (listed in order of Board priority)
1. Promotion
Continue affiliation with Society of Garden Designers, Society of Environmental Restoration, American Nursery &
Landscape Association, Garden Writers of America, and ASID. Implement affiliated organization agreement with at least
one other targeted organization in 2004. (Suggested ALCA)
Prepare and distribute news releases and promotional articles on APLD-related events to industry magazines.
Prepare and distribute articles to consumer press on design issues and APLD.
Utilize "so you want to be a landscape designer" promotional piece to defme the profession, provide information about
the profession, and encourage people to consider this profession and APLD membership.
Develop a strategy to promote APLD to educators.
Continue activities to promote chapter development.
Continue and enhance the awards program to highlight the work of landscape designers by expanding program to
include commercial and public gardens.
Work with ANLA on the design track of the Management
Clinic.
Financially support the cost of sending the APLD President to the ANLA Management Clinic.
Work with state representatives and regional coordinators to promote APLD at regional nursery and landscape trade
shows. (In priority order, TNLA (Texas), Mid-Am (Chicago), Green Industry Expo - ALCA (no set location), SNA
(Atlanta), Kansas/Iowa show; Western Expo (Nevada)
Work with state representatives and regional coordinators to promote APLD at state and regional nursery and landscape
trade shows that are free, including CENTS, Farwest, New England Grows, PPA, ANLA Management Clinic, Landscape
Ontario, etc.
Develop and maintain database of members in print.
Develop a database and strategy to promote APLD to prominent and established landscape designers.
Develop a strategy to promote APLD to landscape contractors and design/build ftrms.
2. Professional Development
Develop a strategy for offering workshops
in various regions of the country.
Sponsor at least two educational workshops in 3-4 regions each.
Look into developing flash ftles of transcripts
from conferences.
Videotape and/or transcribe select presentations from APLD's conferences and workshops.
Provide photographs from conference gardens to APLD members via internet.
Work with ANLA on the design track of the Management
Clinic.
Increase communication with educational institutions by identifying more educational institutions with programs that
support our profession, listing them on the website and in printed materials as appropriate
Increase the number of certifted members to a level representing 25% of the eligible membership
Continue to offer an environmental
focus to the conferences.
Continued onpage 15