ESIGNER - Association of Professional Landscape Designers

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14 SPRING 2004 • THE DESIGNER APLD 2004 Work Plan Objectives for 2004 (listed in order of Board priority) 1. Promotion Continue affiliation with Society of Garden Designers, Society of Environmental Restoration, American Nursery & Landscape Association, Garden Writers of America, and ASID. Implement affiliated organization agreement with at least one other targeted organization in 2004. (Suggested ALCA) Prepare and distribute news releases and promotional articles on APLD-related events to industry magazines. Prepare and distribute articles to consumer press on design issues and APLD. Utilize "so you want to be a landscape designer" promotional piece to defme the profession, provide information about the profession, and encourage people to consider this profession and APLD membership. Develop a strategy to promote APLD to educators. Continue activities to promote chapter development. Continue and enhance the awards program to highlight the work of landscape designers by expanding program to include commercial and public gardens. Work with ANLA on the design track of the Management Clinic. Financially support the cost of sending the APLD President to the ANLA Management Clinic. Work with state representatives and regional coordinators to promote APLD at regional nursery and landscape trade shows. (In priority order, TNLA (Texas), Mid-Am (Chicago), Green Industry Expo - ALCA (no set location), SNA (Atlanta), Kansas/Iowa show; Western Expo (Nevada) Work with state representatives and regional coordinators to promote APLD at state and regional nursery and landscape trade shows that are free, including CENTS, Farwest, New England Grows, PPA, ANLA Management Clinic, Landscape Ontario, etc. Develop and maintain database of members in print. Develop a database and strategy to promote APLD to prominent and established landscape designers. Develop a strategy to promote APLD to landscape contractors and design/build ftrms. 2. Professional Development Develop a strategy for offering workshops in various regions of the country. Sponsor at least two educational workshops in 3-4 regions each. Look into developing flash ftles of transcripts from conferences. Videotape and/or transcribe select presentations from APLD's conferences and workshops. Provide photographs from conference gardens to APLD members via internet. Work with ANLA on the design track of the Management Clinic. Increase communication with educational institutions by identifying more educational institutions with programs that support our profession, listing them on the website and in printed materials as appropriate Increase the number of certifted members to a level representing 25% of the eligible membership Continue to offer an environmental focus to the conferences. Continued onpage 15
THEDESIGNER. SPRING 2004 15 2004 Workplan ntinuedfrom page 14 3. Business Development Develop a strategy to offer business-oriented educational activities to members. Offer at least one business-oriented session at each conference. Offer one business-oriented workshop each year. 4. Advocacy Develop position statement on water conservation by the Board through the Environmental Committee. Increase the level of information provided to our members about opposing, challenging or supporting regulations that challenge their professional work. Develop a focused brochure from the Environmental guidelines brochure (one chapter). Pro actively monitor legislation for each state and communicate the results through the APLD website. Supportive Services (not ranked). Stage profitable conference(s). Continue obtaining advertising income that supports the direct cost of producing and distributing "The Designer" ~,wsletter and the Membership Directory. rueve a minimum 85% retention goal among members renewing for 2004. Increase membership by students, to introduce them to APLD for future involvement as they begin their careers. Update the policy manual to reflect current policies and procedures approved by the Board. Increase Allied membership to 50. Increase the net membership to 1,100 members by 2004 year-end. Increase the value of the website to the membership. Utilize the Advisory Council as a "Think Tank" for specific program areas through conference calls. Continue to compensate Board members for Board meetings. Review the Board Nominating process and By-Laws related to that process. Develop a "conference manual" and "conference criteria and application document". Increase Advisory Council by at least 2 members in 2004. Survey mentors to ascertain value of mentoring program and to request they head up the member forum discussion areas. Develop guidelines for the mentor program following results of the survey.
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