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HDTV in a Luxury Suite

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Every TV system customer wants<br />

good quality products for their setup<br />

but there‘s a group of customers that<br />

are doubly <strong>in</strong>terested <strong>in</strong> the best possible<br />

product quality: and that would<br />

be hotels s<strong>in</strong>ce they are themselves<br />

dependant on their customers. <strong>Luxury</strong><br />

hotels would only be satisfied with high<br />

quality products s<strong>in</strong>ce the guests that<br />

stay <strong>in</strong> these k<strong>in</strong>ds of hotels would naturally<br />

only want the best. One of the<br />

best hotel cha<strong>in</strong>s <strong>in</strong> the world are the<br />

luxury hotels operated by the Mandar<strong>in</strong><br />

Oriental Hotel Group. Some of these<br />

hotels are operated entirely by this<br />

group while some of the other hotels<br />

are operated <strong>in</strong> conjunction with partners.<br />

Either way, this hotel group places<br />

the highest value on provid<strong>in</strong>g the<br />

most perfect service and this <strong>in</strong>cludes<br />

the TV service for their guests. But how<br />

do the TV channels f<strong>in</strong>d their way to the<br />

high-end devices <strong>in</strong> the guest rooms?<br />

Currently the Mandar<strong>in</strong> Oriental Hotel<br />

Group consists of 45 hotels: 19 <strong>in</strong> Asia,<br />

14 <strong>in</strong> the Americas and 12 <strong>in</strong> Europe.<br />

The group started out with two special<br />

hotels: the Mandar<strong>in</strong> Hotel <strong>in</strong> Hong<br />

Kong that opened <strong>in</strong> 1963 and the acquisition<br />

of the Oriental Hotel <strong>in</strong> Bangkok<br />

<strong>in</strong> 1974. With this, two of the best<br />

hotels <strong>in</strong> the world now belonged to the<br />

group upon which the owners built on:<br />

additional luxury hotels were cont<strong>in</strong>uously<br />

opened <strong>in</strong> the most important cities<br />

<strong>in</strong> the world. In 1990 came the Mandar<strong>in</strong><br />

Oriental hotel <strong>in</strong> Munich that can<br />

be found <strong>in</strong> a build<strong>in</strong>g that was erected<br />

<strong>in</strong> 1880. This build<strong>in</strong>g was orig<strong>in</strong>ally<br />

built as an opera house. Today the hotel<br />

has 73 luxury guest rooms and suites.<br />

Mirko Menzel is the hotel‘s IT Manager<br />

and he tells us where the guests<br />

of this luxury hotel <strong>in</strong> Munich come<br />

from: „20% of our guests each come<br />

from the USA, the CIS countries as well<br />

as the Middle East. Roughly 5% come<br />

from Ch<strong>in</strong>a.“ For the guests that come<br />

from the USA, the hotel offers Englishlanguage<br />

TV channels; for those guests<br />

from the CIS countries, the hotel has<br />

Russian-language channels available.<br />

Especially challeng<strong>in</strong>g up until now has<br />

been mak<strong>in</strong>g Arabic channels available,<br />

but not any more. „Recently we completely<br />

updated our entire TV system<br />

and setup satellite dishes for six satellite<br />

positions“, we learn from Mirko<br />

Menzel. „Now we can receive the BADR<br />

and NILESAT satellites with their numerous<br />

Arabic-language TV channels.“<br />

Before the conversion to the new TV<br />

system, the hotel was only able to offer<br />

180 TV channels to their guests, now<br />

it‘s 264. „Naturally, we could <strong>in</strong>corporate<br />

more than 1000 TV channels but<br />

this wouldn‘t make any sense for our<br />

guests. We chose only the best channels<br />

<strong>in</strong> terms of content and technology.<br />

Shopp<strong>in</strong>g channels, for example,<br />

are not really <strong>in</strong>terest<strong>in</strong>g to our guests<br />

and have been omitted.“ This results <strong>in</strong><br />

the hotel be<strong>in</strong>g able to offer more than<br />

45 <strong>HDTV</strong> channels. „Each guest room<br />

is equipped with a B&O <strong>HDTV</strong> device;<br />

suites have two TV units <strong>in</strong>stalled.“ So<br />

the hotel has 85 TVs <strong>in</strong> operation <strong>in</strong> its<br />

73 rooms. „The suites have big screen<br />

55“ TVs while the rooms have 33“ models.“<br />

A highlight is the <strong>in</strong>clusion of PayTV<br />

channels. Mirko Menzel: „Our guests<br />

are especially <strong>in</strong>terested <strong>in</strong> sports programm<strong>in</strong>g.<br />

We have contracted with<br />

several PayTV providers and offer their<br />

content to our guest rooms.“ Mirko<br />

Menzel has yet another highlight to tell<br />

us about: „S<strong>in</strong>ce our guests come from<br />

all over the world, we pay particular<br />

close attention to their native language<br />

when they place a reservation. When<br />

they arrive at the hotel, the menu on<br />

the TV <strong>in</strong> their room is already preprogrammed<br />

for their language.“ This<br />

pleases the Arabic guests to have the<br />

TV menu <strong>in</strong> Arabic. „We can set up the<br />

■<br />

A look at the hotel's rooftop terrace.<br />

The satellite dishes can be seen <strong>in</strong> the<br />

background; they receive a total of<br />

six satellite positions and provide the<br />

<strong>in</strong>ternational guests of the hotel with a<br />

huge selection of <strong>in</strong>ternational <strong>HDTV</strong><br />

programm<strong>in</strong>g for their enjoyment.<br />

150 TELE-audiovision International — The World‘s Largest Digital TV Trade Magaz<strong>in</strong>e — 05-06/2014 — www.TELE-audiovision.com

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