25 Website 'Must Haves' - TourismTechnology.com

Recommendations

Info

TABLE OF CONTENTS Introduction……………………. Part 1: Get Found Online…… Building Inbound Links………………… On-page SEO…………………………… Title Tag & Meta Tags…………………… XML Sitemaps…………………………… 301 Redirects…………………………… Part 2: Design & Usability…… The First Impression………………….... Maintain Consistency………….............. Using the Right Images…………………... Navigation………………………………… Flash and Animation,,,,,………………… Accessibility………………………………. 3 4 7 9 11 13 14 15 16 19 20 21 23 24 Part 3: Content………………..... Messaging………………………………...... Educate and Offer Value…………………… Importance of Quality………………………. Avoid Corporate Gobbledygook………….. Be Clear Not Clever……………………….. Blogging…………………………………….. Making Content Social and Shareable…… Other Forms of Content…………………… Customer Proof…………………………….. Part 4: Conversion……………….. Effective Call-to-Actions…………………… CTA Positioning…………………………….. Landing Pages……………………………… Forms………………………………………… Newsletters………………………………..... <strong>25</strong> 26 28 29 31 32 33 35 36 37 39 40 43 45 49 51 Conclusion……………………... 52
Introduction We all know how important a website is to a business's online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age. A <strong>com</strong>pany’s website is its virtual storefront. Shockingly, a recent survey by 1&1 Internet reported that up to 40% of small-to-medium sized businesses still don’t have a website. Even if you’re on social media, operating without a website is just silly. A website is an essential piece of your online marketing strategy. Whether you're looking to build your first website, or if your existing site just isn't getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website. A recent survey by 1&1 Internet reported that up to 40% of small-to-medium sized businesses still don’t have a website. Having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. Your website has a hefty goal and it needs to wear many hats. A website needs to not just exist, it needs to perform. It needs to attract visitors, educated them and convince them to buy. But I know what you’re thinking - easier said than done. Tweet this Webinar Share on Facebook Share on LinkedIn 3
Page 1: Website ‘Must Haves’ For Drivin
Page 5 and 6: You’ll also find in HubSpot’s 2
Page 7 and 8: Get Found Online: Building Inbound
Page 9 and 10: Get Found Online: On-page SEO On-pa
Page 11 and 12: Get Found Online: Title Tag & Meta
Page 13 and 14: Get Found Online: XML Sitemaps XML
Page 15 and 16: Part 2: Design & Usability Now that
Page 17 and 18: Design & Usability The First Impres
Page 19 and 20: Design & Usability Consistency Main
Page 21 and 22: Design & Usability Navigation Navig
Page 23 and 24: Design & Usability Animation Flash
Page 25 and 26: Part 3: Content Content is one of t
Page 27 and 28: Content Messaging What Basecamp is
Page 29 and 30: Content Quality Importance of Quali
Page 31 and 32: Content Gobbledygook Avoid Gobbledy
Page 33 and 34: Content Blogging Blogging Blogging
Page 35 and 36: Content Social Content Make Content
Page 37 and 38: Content Customer Proof Customer Pro
Page 39 and 40: Part 3: Conversion Now that you kno
Page 41 and 42: Content Calls-to-Action Here are so
Page 43 and 44: Content CTA Positioning CTA Positio
Page 45 and 46: Content Landing Pages Landing Pages
Page 47 and 48: Content Landing Pages Example of a
Page 49 and 50: Content Forms Forms Forms are the k
Page 51 and 52: Content Newsletters Newsletters Spe
Page 53:
Learn More about HubSpot The all-in
show all

25 Website 'Must Haves' - TourismTechnology.com

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?