25 Website 'Must Haves' - TourismTechnology.com

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Content Customer Proof • The more proof you have the better. Make it part of your strategy to collect case studies and testimonials when possible. • Leverage other online sites that provide reviews, such as Yelp (for local businesses), or industry specific directories like Capterra (for software providers). Case study videos work great for displaying authenticity. More Resources Use Case Studies to Increase Word-of-Mouth Marketing Tweet this Webinar Share on Facebook Share on LinkedIn 38
Part 3: Conversion Now that you know what it takes to drive traffic and engage visitors with great content, the next step is to get your visitors to convert from a prospect into a lead. You don’t want them leaving without providing some information or else you will lose the opportunity to nurture them until they are ready to buy. Here are some must-haves for increasing your website conversions. Tweet this Webinar Share on Facebook Share on LinkedIn 39
Page 1 and 2: Website ‘Must Haves’ For Drivin
Page 3 and 4: Introduction We all know how import
Page 5 and 6: You’ll also find in HubSpot’s 2
Page 7 and 8: Get Found Online: Building Inbound
Page 9 and 10: Get Found Online: On-page SEO On-pa
Page 11 and 12: Get Found Online: Title Tag & Meta
Page 13 and 14: Get Found Online: XML Sitemaps XML
Page 15 and 16: Part 2: Design & Usability Now that
Page 17 and 18: Design & Usability The First Impres
Page 19 and 20: Design & Usability Consistency Main
Page 21 and 22: Design & Usability Navigation Navig
Page 23 and 24: Design & Usability Animation Flash
Page 25 and 26: Part 3: Content Content is one of t
Page 27 and 28: Content Messaging What Basecamp is
Page 29 and 30: Content Quality Importance of Quali
Page 31 and 32: Content Gobbledygook Avoid Gobbledy
Page 33 and 34: Content Blogging Blogging Blogging
Page 35 and 36: Content Social Content Make Content
Page 37: Content Customer Proof Customer Pro
Page 41 and 42: Content Calls-to-Action Here are so
Page 43 and 44: Content CTA Positioning CTA Positio
Page 45 and 46: Content Landing Pages Landing Pages
Page 47 and 48: Content Landing Pages Example of a
Page 49 and 50: Content Forms Forms Forms are the k
Page 51 and 52: Content Newsletters Newsletters Spe
Page 53: Learn More about HubSpot The all-in

25 Website 'Must Haves' - TourismTechnology.com

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