25 Website 'Must Haves' - TourismTechnology.com

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Content Landing Pages What makes an effective landing page? • Include the elements on the previous page and only what is needed. Keep your pages simple and minimize distractions. • Never ever use your homepage as a landing page. • Remove main site navigation from the landing page so visitors can focus on <strong>com</strong>pleting the form and not continuing to search your site. • Make it very clear what the offer is and make it irresistible. • Absolutely make sure that the content on your landing page matches your call-toaction. If there is a disconnect in your messaging visitors will hit the Back button. • Reduce friction – don’t make visitors think too much or do too much work (i.e. reading). • Use the right form and only collect the information you absolutely need (see must-have Forms for more details). Effective landing pages are what will turn your website into a lead generating machine. Tweet this Webinar Share on Facebook Share on LinkedIn 46
Content Landing Pages Example of a bad landing page: 1. Not sure what this page is offering. 2. Not clear what I’d be signing up for? “Free 2 Week Trial” is hidden. 3. Way too much text. No one will ever read all that! 4. Screen shots of the product are very confusing. 5. No forms directly on this page to capture prospect information. 6. Length of the page might be too long. 7. Selling too much on features and not value. 8. No customer proof: testimonials or case studies. Tweet this Webinar Share on Facebook Share on LinkedIn 47
Page 1 and 2: Website ‘Must Haves’ For Drivin
Page 3 and 4: Introduction We all know how import
Page 5 and 6: You’ll also find in HubSpot’s 2
Page 7 and 8: Get Found Online: Building Inbound
Page 9 and 10: Get Found Online: On-page SEO On-pa
Page 11 and 12: Get Found Online: Title Tag & Meta
Page 13 and 14: Get Found Online: XML Sitemaps XML
Page 15 and 16: Part 2: Design & Usability Now that
Page 17 and 18: Design & Usability The First Impres
Page 19 and 20: Design & Usability Consistency Main
Page 21 and 22: Design & Usability Navigation Navig
Page 23 and 24: Design & Usability Animation Flash
Page 25 and 26: Part 3: Content Content is one of t
Page 27 and 28: Content Messaging What Basecamp is
Page 29 and 30: Content Quality Importance of Quali
Page 31 and 32: Content Gobbledygook Avoid Gobbledy
Page 33 and 34: Content Blogging Blogging Blogging
Page 35 and 36: Content Social Content Make Content
Page 37 and 38: Content Customer Proof Customer Pro
Page 39 and 40: Part 3: Conversion Now that you kno
Page 41 and 42: Content Calls-to-Action Here are so
Page 43 and 44: Content CTA Positioning CTA Positio
Page 45: Content Landing Pages Landing Pages
Page 49 and 50: Content Forms Forms Forms are the k
Page 51 and 52: Content Newsletters Newsletters Spe
Page 53: Learn More about HubSpot The all-in

25 Website 'Must Haves' - TourismTechnology.com

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