COLORLY 102 - IT&LY; Hairfashion

COLORLY 102
PURPOSE: To continue the building process of hair coloring. Stepping into
the confidence of blonding. Determine what constitutes a blond, how to
achieve the palest platinum, create dimension, shine and vibrancy for all blonds.
GOAL: After attending COLOR 102, the stylist will have the confidence to
create multiple shades of blonds. You will know when to decolorize, or color
to create the ultimate blond. Learn two-step application with the application of
toners.
REQUIREMENTS: COLORLY 101
TOOLS:
Done Deal
Three-hour class
One-two models
(No multiple foiling)

CLASS STRUCTURE
THREE HOUR CLASS
Venue: In-Salon, or host site (hotel)
Attendees: 4-15
Supplies:
Bowls, brushes, flasks
Product for display
Swatch charts: Meches, delyTON, lyCOLOR, COLORLY A.F.
White board, paper tablet, etc.
Four-pager, delyTON, lyCOLOR (as many as attendees)
Products:
Done Deal
Models: 1-2 (simple applications, no color correction, no extensive foiling)
Models arrive 30 minutes after presentation starts

Begin seminar:
? Introduce yourself (you represent the distributor first, then IT&LY
HAIRFSHION)
? Thank salon, distributor, and any other pertinent figures for hosting.
? Have salon stylists introduce themselves
? Ask about their color knowledge, COLORLY A.F. usage etc.
? Start with something to grab their attention, joke, story etc
REVIEW:
? Four-pager, everyone should have one. Review how to use.
1. Determine the Natural level
Use Natural series in the swatch chart (include gray percentage)
2. Determine the Desired level
3. Hydrogen Peroxide Choice (use four pager, purple and yellow chart)
? OXILY ADVANCED FORMULA
Available in 10, 20, 30, 40 Volumes
Buffered with Coconut oils
Cationic conditioners
Stabilized at a pH 2.5 for insured long shelf life
4. Natural Remaining Pigment (right side of four-pager)
5. Color Contribution
Refinement
Neutralize
Enhancement
BLONDING:
Do Blonds really have more fun, are red heads as precocious as they say, is a brunette always going
to be at the head of the class? We are here today to create the exuberant, sassy blonds men and
women have come to love.

Who qualifies as the best blond?
? A natural level 6 and lighter will create the best blonds.
? A natural level 5 with 30% or more gray.
? A Client who may have been blond as a child.
? Natural faded red heads.
What products are there?
? COLORLY ADVANCED FORMULA
? EASILY Blond
? COLORLY Mèches
? lyCOLOR
? delyTON
What applications are there?
? One step coloring with COLORLY A.F.
? Two step decolorizing with EASILY Blond
? IT&LY HAIRFASHION does not recommend lifting beyond six levels.
So if your client is a natural level 2, she cannot be a platinum blond at
level 10
? The developer chart recommends SS Series for lifting level 5 and lighter,
you can also choose to decolorize with EASILY Blond for lighter results.
SS SERIES
The SS Series will give you four levels of lift starting at the 5 th level. All shades will give
you the lift you need, but the depositing of the different shades have unique qualities. For
example: SSA looks like the palest swatch, but it works best at the 7 th level to create the
palest blond. SSC will be able to control the warmth of lifting a natural level 5.
? Mixing
One part SS + one and one half parts OXILY A.F. 40 volume
? Process
NO HEAT 50 minutes
? Retouching the SS’s are a simple procedure. You only need to apply color
to the new-growth. There is no need to pull the color through then midshaft
and ends

QUICK TIP: SSA - 7
SSB - 6
SSC - 5
SSD - 5
SSR - 5
SSM -5
SSN - 5
SSA -50 20 30 Silver has superior lifting ability through the warm Orange and Yellow stages of
natural contribution. With a high intensity of Blue pigment in this Silver shade, you can achieve cool
winter blondes or highlights when using SSA for special effects. We recommend use on a natural
level 7 hair and lighter.
SSB - 35 20 45 Beige is recommended for moderate control of warmth while achieving beige tones.
Achieve control over the natural Yellow without fear of Pink overtones. SSB can be used on hair that
is a level 6 and lighter.
SSC - 40 20 40 Ash has effective lift and control on natural light brown levels of 5 and lighter. The
Ash series controls warmth the best of the Super Light shades.
SSD - 5 15 80 Gold is ideal for achieving a light golden blonde at a level 5 and lighter.
SSR - 0 80 20 Copper blond at the lightest level. Perfectly balanced for a soft strawberry shade
without the fear of pink.
SSM - 5 20 75 Perfect Honey. Very pastel honey with a hint of warmth
SSN - 10 30 60 Naturally balanced in the three primaries to create the ultra light natural blond.
The SS Series are not TONERS. With 2.5 % ammonia, they are
designed for lifting, not depositing as a classic toner is.
EASILY BLOND:
Feature Benefit Advantage
EASILY BLOND LOW AMMONIA 3.8% BASE
DECOLORIZING POWDER CREAMY
CONSISTENCY
REMAINS MOIST DURING
PROCESSING
OPTIMUM CONDITION AFTER
SERVICE
CONSIST PROCESSING
THROUGH OUT
ANTI-RED ACTION CONTROLS WARMTH BETTER BLONDS
ON OR OFF THE
SCALP
NO-DUST
DO NOT APPLY
HEAT
WITH PATCH TEST AND
OXILY AF DEVELOPER
FRIENDLY TO
ENVIRONMENT
PROCESSING TIME IS NOT
LONG
10-40 VOL DEVELOPERS,
NO NEED FOR MULTIPLE
BLEACHES
BETTER FOR STYLISTS AND
CLIENTS
CONSISTENT RESULTS

o On and Off the Scalp Bleaching
(Always use OXILY A.F. for on the scalp bleaching + 24 hour patch test)
o Great for foiling, baliage, cap work, wet on wet, etc.
o Can be used as a tint color remover.
o Works past the red stage quickly
o NO HEAT
o Mixing
One ounce to two ounces of Developer
o Application
Virgin
Retouch
Patch Test
o Processing
o Decolorizing should be done to the natural remaining pigment. You will tone
at a tonal shade. Do not lift beyond your desired level.
2-3 levels approximately 20-25 minutes
3-4 levels approximately 25-30 minutes
5-6 levels approximately 35-40 minutes
APPLICATION:
o Formulate with stylist to achieve the desired results.
o Mix, as per product
o Apply:
o Virgin application - EASILY Blond and SS: four quarter panels are outlined,
midshaft (3/4 away from scalp), remix and apply roots to ends, saving around
the hairline for last. The perimeter of the hairline will lift quickly and should
be applied after all product is applied elsewhere.
o Retouch – Apply to interior of four-quarter panels. Then proceed around the
hairline last. Do not pull through to ends. If refreshing color is needed, apply
a demi-permanent or semi-permanent color.
o Process as needed.
o Remove product with ADVANCED SHAMPOO. Condition with REVIVOR. If
toning is desired, do not condition.
ADVANCED FORMULA EQUALIZER is a terrific tool to use between the decolorizing process and toning. Lightly
towel blot processed hair and spray with EQUALIZER before applying toner.

While color is processing, review toners.
TONING:
IT&LY HAIRFSHION offers an endless possibility of choosing the perfect toner. From
COLORLY Mèches to lyCOLOR, delyTON to VIVLY, you can achieve the perfect blond.
COLORLY A.F. can also be used as toner.
COLORLY Mèches
o Permanent toning system for pre-lightened hair
o 6 balanced fade resistant tones
o Non-progressive
o Ammonia Free
o 5 Minute processing
o Translucent vibrancy
lyCOLOR
o Demi-permanent
o Ly-COLOR Emulsified Activator
Equatt 22
Deposit Color
Reconditioning benefits
o Gradually and naturally diminishes from the hair
o No Ammonia
o 18 Translucent shades + Clear
o Same day chemical service
o Fast, bottle application
o Processing: up to 10mn
o Create cooler results
delyTON
o Demi-permanent
o 24 rich vibrant shades
o Silk Amino protein based.
o Phytokeratine Complex, a vegetable origin, restructures from the inside
o No Ammonia
o Same day chemical service
o Bowl and brush application
o 10 mn process

VIVLY and VIVLY Plus
o Classic Semi-permanent
o 14 Shades
o Retail Generating
o For use in Repigmentizing
o Deposit only, Non-Peroxide, Non-Ammonia
o Designed to control muddy ends.
To use COLORLY A.F. as a toner, create a 5 Volume hydrogen peroxide by mixing 30cc of
10 Volume and 30cc of water. Process for 15 mn.
CONCLUSION:
o Have stylists shampoo and style out models.
o Have the ADVANCED COLOR PROTECTION styling products available, review if
necessary.
o Review color models
o Thank salon, models, and any other pertinent people
o Refer to Technical support hot-line for further assistance
o 1-800-621-4859
1-800-621-ITLY
o Clean up work area, pick up a business card for reference.
o Following day, write a quick thank you note. Indicate your pleasure at helping the
salon, or any other pleasant thought you might think of.