The Tonino Lamborghini dream comes to life in hotels that tell an ...

Quartz Chronograph
Mod. “4 Viti” / 4 Screws

INDEX
2 EDITORIAL
Vision & Mission
4 MILESTONES
6 ART
Giuseppe Botti captures the spirit
of the Raging Bull
8 ARCHITECTURE
A new horizon for hospitality:
Tonino Lamborghini in China
18 SHOPS
Tonino Lamborghini HOME Luxury Hall:
stunning debut of the collection in
Shanghai
20 FASHION
Carbon, titanium and wood
for our new eyewear and sunglasses
22 WEB 2.0
THE ITALIAN JOB – Tonino Lamboghini
lifestyle in five new on-line films
25 DESIGN
Ciclotte: the new exercise bike
by design
26 LUXURY EXPERIENCE
Extremely rare caviar
28 EVENTS
Tonino Lamborghini Energy Drink:
all the rage on that exclusive night out
30 LOUNGE
That taste of Italia, over an
Espresso. “We cannot give you
Italy, but we can give you its feeling!”
33 GREEN
Tonino Lamborghini Golf Cart
34 CENTRO STILE
Tonino Lamborghini Centro Stile
36 CITY LIFE
TL City Car and Iso Moto
38 50 YEARS AGO
46 TRANSLATION
TL
Tesori Latini
Periodico di attualità e cultura
da un’idea di Tonino Lamborghini
Autorizzazione del Tribunale di Bologna
n° 6542 del 15/03/1996
Anno XVII
N°2 Aprile 2013
Una copia: € 5
Editore, Direzione e Amministrazione
Lamborghini Real Estate S.p.A.
via San Giacomo, 25 – 41100 Modena
Redazione
Tonino Lamborghini S.p.A.
via Funo, 41 - Funo di Argelato (BO)
Direttore Responsabile
Rita D’Andrea
In Redazione
Anna Spadafora, Andrea Casa, Nick Tancock
Foto
Archivio Tonino Lamborghini,
Guido Taroni, Studio Bortolotti,
Rita D’Andrea, Daniela Bottura
Traduzioni
Nick Tancock
Grafica e impaginazione
Daniela Bottura
Stampa
Chinchio Industria Grafica S.p.A.
via Pacinotti, 10/12
35030 Rubano (Pd)
48 COMING SOON
The Ferruccio Lamborghini Forum
1

EDITORIAL
VISION & MISSION
Ph. Guido Taroni
Dopo aver celebrato nel 2011 il Trentennale dell’azienda, il
Gruppo Tonino Lamborghini continua a raccogliere i frutti
del processo di riorganizzazione iniziato nel 2009, siglando
nuovi progetti in Cina e nel sud-est asiatico e focalizzandosi
maggiormente sul core business aziendale.
Nel 2012, infatti, abbiamo concentrato le nostre energie
nel campo dell’accessorio di lusso, non solo elevando la
qualità del prodotto e il posizionamento, ma enfatizzando
al massimo le caratteristiche essenziali del brand: lo spirito
senza compromessi, l’Italianità e un design di chiara
ispirazione meccanica. Vision del Gruppo è infatti quella di
esportare nel mondo la passione e lo spirito della cultura
italiana sotto forma di prodotti dal design unico e distintivo,
ispirato al mondo della meccanica e delle auto sportive di
lusso.
Grazie alla strategia messa in atto già da qualche anno, abbia
dato un grande sviluppo all’area hospitality – boutique
hotel, ristoranti e lounge caffè– con un concept coerente
con i valori caratteristici del brand. Reinterpretando il concetto
di ospitalità, abbiamo ideato un mondo di stile, cultura,
arte e attenzione alle esigenze degli ospiti, arricchendo
il concetto di comfort tipico dell’hotellerie con un’estetica
nuova. L’intento è di ricreare nel mondo tante “Casa Lamborghini”
declinate nel più puro stile del “Toro che carica”.
Producendo oggetti di design che richiamano la tradizione
e l’heritage della famiglia Lamborghini intendiamo esportare
all’estero uno stile ed un gusto italiano riconoscibile,
nel rispetto del forte valore aggiunto apportato dal brand,
percepito dalla clientela di tutto il mondo come massima
espressione di lusso, esclusività e stile italiano.
After celebrating the 30th anniversary of the
company in 2011, the Tonino Lamborghini Group
continued to build on the reorganisation process
begun in 2009, initiating new projects in China and
Southeast Asia and focusing on core business.
In 2012 we concentrated on the field of luxury
accessories, not only improving our products and
their positioning, but also emphasising the essence
of the brand: its uncompromising spirit and Italian
genius. Our vision is to bring the passion and spirit
of Italy to the global market with our unique and
distinctive products, inspired by the world of high
Il comm. Tonino Lamborghini,
Presidente del Gruppo Tonino Lamborghini
con la figlia Ginevra.
Mr Tonino Lamborghini,
President of the Tonino Lamborghini Group
and his daughter Ginevra.
performance luxury sports cars and mechanical
engineering.
Our growth has continued in the hospitality sector
with boutique hotels, restaurants and lounge cafés
that exemplify the values of the brand. Reimagining
the very concept of hospitality, we have created a
world of style, culture, art and service that sets a
new standard. In the future, expect to see many
more “Casa Lamborghini” imbued with the spirit of
the “Raging Bull.”
By staying true to the tradition and heritage of
the Lamborghini family we intend to promote a
recognisably Italian style and taste, together with
the added value of a brand which is recognised
throughout the globe as the last word in luxury,
exclusivity and Italian flair.
2

Imola Carbon armchair

MILESTONES
5 THEMATIC AREAS:
1. Fashion and Accessories
2. Home Collection
3. Sport Collection
4. Hotel and Lounge
5. Food and Beverage
HOSPITALITY
• 200 coffee bars in Europe served with
• the Caffè line
• 1 5-star Boutique Hotel in Suzhou, China
• 1 5-star City Center Hotel in Kunshan, China
• 1 5-star Resort and Caffè Lounge in Aleppo, Syria
• 1 Caffè Lounge in Egypt: Cairo, City Star Mall
• 2 Caffè-Restaurants in Prague, Czech Republic
SHOPS
• 10 Fashion flagships in Hong Kong, China
• 2 Fashion flagships in Macao, China
• 120 Fashion corners and shop-in-shops in China
• 100 Watch corners and shop-in-shops in China
• 74 Accessories corners in cruise ships
around the world
• 1 Flagship in Bologna, Italy
• 1 Watch Boutique in Damascus, Syria
• 1 Home collection Showroom in Shanghai, China
NEXT OPENINGS:
• 36 Fashion flagships in Asia
• 5 Home Collection flagships in Asia
• 1 Caffè Boutique in Ryadh, Saudi Arabia
• 1 Caffè Boutique in Moscow, Russia
• 1 Caffè Corsa in Roermond, the Netherlands
• 1 Caffè Lounge in Damascus, Syria
• 1 Business Hotel and Caffè Lounge in Parma, Italy
NEXT OPENINGS:
• 20 5-star Hotels in China
• 30 Caffè Lounges in Asia
• 3 5-star Hotels e 15 Caffè Lounges in the Middle East
COMING SOON:
• 7 5-star Hotels in China: Huangshi, Xuzhou City,
• Taihu Lake, Xuzhou Lake, Xiao Shan, Taipei
• 1 Caffè Lounge in Egypt: Cairo, Down Town Mall
• 1 Caffè Lounge in Kuwait: Kuwait City, Boulevard Mall
4

• Opening of the first 5-star
Boutique Hotel in Suzhou, China
• Launch of the Tonino Lamborghini
Energy Drink
• First Spyder mobile phone line
• Opening of the first Tonino
Lamborghini Business Hotel in
Parma, Italy
• Opening of the two Tonino
Lamborghini Caffè in Prague,
Czech Republic
TIMELINE
PRODUCTS
PORTFOLIO
FASHION ICONS
Timepieces
Eyewear
Icon phones and smartphones
Apparel
Jewellery
Perfumes
Smoking accessories and cigarettes
Writing instruments
Leather accessories
• Foundation of Town Life
City Car
• New fragrance line
HOME
Furnishings
Home decor
• Foundation of Ferruccio
Lamborghini Museum in
Dosso (Ferrara)
• Foundation of Officina Gastronomica
for the distribution of the Tonino
Lamborghini branded beverage line
FFREETIME ICONS
Apparel and riding equipment
Bicycles
Garden equipment
Golf carts
Golf accessories
• Foundation of Tonino Lamborghini
Golf Carts
• First watch collection
• First flagship in Hong Kong
• First eyewear collection
• Foundation of
Tonino Lamborghini
Style&Accessories
IT
PC
Tablets
LOUNGE
Luxury Boutique Hotels
Restaurants and Cafés
Coffee and service machines
Vodka
Wines
Energy drink
5

ART
Giuseppe Botti captures the spirit
of the Raging Bull
experienced when contemplating nature, because from
a certain point onwards – perhaps from Giorgione,
perhaps from Guercino, certainly from the Romantic
painters (Turner, Constable, Corot, Friedrich) – the
vision of a landscape becomes absolute, no longer
genre painting: it expresses the way that Man relates
to God as present in Nature”. So wrote Italian art critic
Vittorio Sgarbi for the inauguration of Botti’s exhibition
“Omaggio alla Natura” (Tribute to Nature) in Modena
in 2003.
“Giuseppe Botti is undoubtedly an artist who feels
nature, Grand Nature, in the literal sense of the
term. Botti has chosen a field classified as ‘genre
painting’. This does not necessarily mean decorative
painting, aspiring to convey the beauty and the emotion
The artist from Emilia Romagna (born in Mirandola in
1953 and resident in Sassuolo - www.giuseppebotti.it)
has won notable critical and public praise not only in
Italy but also the United States (following two acclaimed
exhibitions in Miami and Chicago, he exhibited several
times at New York’s Agora Gallery on Broadway). Botti’s
paintings can today be seen in numerous public and
private collections from Rome to Los Angeles, where
they are particularly admired for the overwhelming
power of their light and colour, “competing with nature”
as Leonardo da Vinci insisted all true works of art should.
However the race spirit is also in the artwork that
the artist donated to the Tonino Lamborghini Group
Paintings Collection. In the work christened “Bull
forever” the fervent clouds and air vortex, that since
several years has characterized Botti’s art, is here
blown by a bull, symbol of the company as well as of
the boost versus the victory that moves the race world.
Anna Spadafora
6

Tonino Lamborghini is recognised
around the world for its famous
Raging Bull emblazed upon a blood
red shield. Just as the Bull evokes
the spectacle of the bullfight, so the
Tonino Lamborghini Centro Stile
has dedicated a new line of silk
ties with blue embroidery featuring
the classic tools of the Matador:
the scarlet muleta, the rapier, and the
bullfighter’s three pointed hat. All seasoned
with a cheeky portafortuna of a little red horn.
All the designs are characterised by that
unapologetic Tonino Lamborghini touch, their
inspiration coming, as ever, from Pure Italian Talent.

ARCHITECTURE
China
A new horizon for hospitality:
Tonino Lamborghini in China
The Tonino Lamborghini dream comes to life in hotels that tell an Italian
story while respecting for Chinese culture.
Huangshi - Tonino Lamborghini Plaza Hotel
It was without doubt one of
the highlights of 2012 for the
Tonino Lamborghini Group: the
launch of the Shanghai Join In
Hotel Management Company,
the Chinese enterprise that will
manage at least 30 five star
hotels and resorts branded
Tonino Lamborghini in “Greater
China” (which includes Hong
Kong, Macao and Taiwan),
Japan and Canada over the
coming years.
The event was marked during
the opening ceremony of the
first Tonino Lamborghini
boutique hotel near the Jinji
Lake of Suzhou Industrial Park with guests including Tonino
Lamborghini, Chairman of Join-In Group, Gao Jianrong,
Deputy Director of National Tourism Administration, Zhu
Kunshan - Tonino Lamborghini Plaza Hotel
Shanzhong, Board Chairman of Century Golden Resources
Group, Huang Rulun, Czech Ambassador to China, Libor
Secka, Italian Consul General in Shanghai, Vincenzo De Luca
8

and Portuguese General Consul in Shanghai,
Joaquim Moreira De Lemos.
Suzhou Tonino Lamborghini Shuyuan Hotel
boasts 92 rooms, each with its own library.
The hotel marries respect for the past with
excitement about the future. While classical
features are retained, that stylish touch
that can only be Italian, where joy meets
sophistication, features throughout.
Experience the elegance of the Tonino
Lamborghini suites, stroll through the classical
gardens, or work out at the water gym. Luxury,
comfort and space were the watchwords of
the project.
The hotel combines the best of both traditional
Above: Suzhou - Tonino Lamborghini Boutique Hotel hall and wellness centre
9

ARCHITECTURE
and modern Chinese architecture,
craftsmanship coming together with
innovative technology and materials. It is
a symbol of the cultural and technological
progress in which China is playing a leading
role.
A famous Chinese saying describes Suzhou
as a heaven upon Earth. The gardens of
Suzhou, some of which date back over a
thousand years, have been designated
World Heritage Sites. The location of the
hotel on the bank of the Jinji Lake provides
it with special spiritual power. From 1997
to 2003, it received many foreign leaders
and stars such as Jiang Zemin, Li Peng, Li
Changchun, Li Lanqing, Wu Yi, Li Guangyao,
Li Yuan-chao, Liu Dehua, Chen Dao Ming,
Liu Jialing, Zhao Yazhi, Fei Jun Long. It was
the hotel the Suzhou government used
to entertain international guests and has
received the Chinese President and other
dignitaries. The Tonino Lamborghini Group
is proud to be associated with a hotel
of such renown in a city of such cultural and historical
significance.
Tonino Lamborghini’s iconic red shield features throughout
the hotel, from letterheads and business cards to furniture
Suzhou - Tonino Lamborghini Boutique Hotel
and staff uniforms, and so too does the Tonino Lamborghini
standard – luxury kissed with Italian flair. “This project is
possibly the pinnacle of my 30 years of professional and
personal experience in China,” said Tonino Lamborghini.
Kunshan - Tonino Lamborghini Plaza Hotel - 14th floor
10

ARCHITECTURE
Suzhou - Tonino Lamborghini Boutique Hotel
“In partnership with the Join In Group I aim
to develop a new hospitality concept: to
tell an Italian story and share the Tonino
Lamborghini dream while remaining
perfectly in tune with Chinese culture.
Europe and China come together to create
the perfect synthesis of 21st Century
hospitality.”
Italian Consul Vincenzo De Luca said:
“The presence of brands such as Tonino
Lamborghini in Eastern China shows
how Made in Italy is more and more
attractive for the Chinese and how
China is increasingly attractive for Italian
entrepreneurs.
Italy today marks another milestone in its
presence in China. We can boast here
some excellent projects.”
Jianrong Gao, CEO of Join In concluded:
“The Suzhou Hotel is the cornerstone of
a project that will bring Shanghai Join In
Management Company to open very soon
another nine new hotels in touristic and
business Chinese cities.”
New Tonino Lamborghini hotels are coming
soon in key locations like: Huangshi,
Xuzhou City, Taihu Lake, Xuzhou Lake,
Xiao Shan, and Taipei.
Mr Tonino Lamborghini, Mr Jianrong Gao, CEO of Join In and his wife Mrs Feng Feifei, in the middle.
11

ARCHITECTURE
Kunshan - Tonino Lamborghini City Center Hotel
12

ARCHITECTURE
13

ARCHITECTURE
The latest addition to Kunshan’s rapid development is
the new Tonino Lamborghini City Center Hotel, the first
complex to integrate shopping and business in the centre
of Kunshan’s commercial and business zone.
Standing at the intersection of Zhongshan Road and
Qianjin Road, the hotel offers spectacular views of Yufeng
Mountain and the Musical Fountain Show. The Tonino
Lamborghini City Center Hotel Kunshan is conveniently
located only 40 minutes away from Shanghai, 15 minutes
away from the famous Yangcheng Lake and 50 minutes
away from Zhouzhuang, China’s first water town.
ROOMS & SUITES
289 contemporary guest rooms,
including 44 suites with a wide
variety of facilities, provide
breath-taking levels of comfort.
The spectacular Presidential
Suites include a butler on hand
day and night to provide concierge
and business services.
DINING / BAR / LOUNGE
As well as luxurious rooms and meeting
facilities the hotel also provides guests
with great alternatives in cuisine: from
Western Buffet Dining to Chinese and
Japanese cuisine.
14

ARCHITECTURE
MEETINGS & EVENTS
The very best corporate
experience in the classical
and elegant city of Kunshan.
Tonino Lamborghini City
Center Hotel provides
a wide variety of multifunction
meeting rooms,
a Grand Ballroom suitable
for over 400 people and
state of the art conference
facilities.
15

ARCHITECTURE
HEALTH & LEISURE
Tonino Lamborghini City Center Hotel
Kunshan features a 300 square
metre indoor swimming pool. Ideal
for relaxation or that energy burst
at the end of the day.
16

ARCHITECTURE
17

SHOPS
Shanghai
Tonino Lamborghini HOME Luxury Hall
stunning debut of the collection in Shanghai
The interior of the Home collection flagship in the K-11 mall.
Shanghai Mart debuted Tonino Lamborghini’s stunning
HOME Collection as part of its listed international luxury
brands.
The HOME Collection features an extraordinary
selection of luxury furnishing, every piece touched by
that Tonino Lamborghini magic. No corner of the house
is left unconsidered: the Collection includes items for
the bedroom and bathroom along with sofas, occasional
furniture, cabinets, tableware, lighting and much more,
all conceived to fit perfectly with the Group’s guiding
Under, the Home Collection Center at the Shanghai Mart.
18

SHOPS
vision, the Tonino Lamborghini Lifestyle.
The HOME Collection was unveiled as the Group opened
its first Home Collections Center in mainland China on
the 3rd Floor of the Shanghai Mart. The Center focuses
on product customisation and business-to-business,
While the future showroom in the new K11 mall in
Shanghai will be dedicated to end-users.
The launch of the HOME Collection is another step
in Tonino Lamborghini’s vision to bring Italian luxury
to the high-end Chinese market, yet the Group wants
to go beyond this – to share a way of life, the Tonino
Lamborghini Lifestyle and its quest for perfection, with
consumers.
Throughout China, people can increasingly experience
the Tonino Lamborghini Lifestyle, be it in some of the
nation’s most design-conscious households or at its
range of Café Lounges and Hotels.
Above, the Home Collection Center at the Shanghai Mart.
19

FASHION
Milano
Carbon, titanium and wood for our new
eyewear and sunglasses
Our new collection of optical eyewear and sunglasses features
sophisticated technology alongside materials that strongly evoke
the brand roots.
The Tonino Lamborghini Group has launched its new
collection of optical eyewear and sunglasses, Tonino
Lamborghini EYEWEAR, created in collaboration with
the Padua-based company HAD-HAVE A DREAM.
Among the outstanding features of the Tonino
Lamborghini EYEWEAR line are the innovative and
advanced materials used: carbon fibre and titanium,
for example, frequently team up in exclusive and refined
combinations. The titanium decoration in the temples,
brand-iconic element and leitmotif of the collection, is
directly inspired by the door-handle design on vintage
luxury sports cars. The entire Tonino Lamborghini
Eyewear collection is 100% Made in Italy.
Robustness, lightness and non-deformability are
the performance plusses of the Tonino Lamborghini
EYEWEAR line, which is composed of 15 sunglasses
models and 21 optical models, on sale in selected
leading opticians all over the world.
The new Tonino Lamborghini EYEWEAR collection is
divided in to three themes which echo the materials
and design of Tonino Lamborghini wristwatch models
and their names, all evoking the brand’s historic roots:
Competition, Spyder and 1947.
SPYDER COLLECTION
Optical and sunglasses models featuring combinations
of two ultralight materials: titanium and carbon. The first
Acetate prescription glasses, Dolce Vita series, Mod. TL026 51
is as strong as steel but 45% lighter, non-scratch and
non-allergic. The second uses seven carbon fibre layers
of different densities and different weave directions, a
combination that makes these models incomparably
lightweight.
1947 COLLECTION
These models flaunt an unmistakably distinctive style
featuring an innovative combination of acetate fronts
and wooden arms. All the acetates in the collection
are made using a sophisticated selection of top
quality acetates from Mazzuchelli, the leading sector
manufacturer. The wood used on the arms is Yesquero
walnut from the eastern area of central South America,
treated and protected with dark walnut wax. Yesquero
walnut is famed for the assertive personality of its
veining. A noble wood, similar to walnut, able to take
its place both in terms of length and colour. Its virtues
include a medium density weave, a reasonably straight
grain occasionally enlivened by moderate waving, and
outstanding durability.
COMPETITION COLLECTION
Full-carbon sunglasses and optical models. The use of
carbon fibre bestows unique characteristics on Tonino
Lamborghini models. Fronts and arms are made
using seven layers of fibre with different densities and
20

FASHION
weave directions. The frames are created through a
compression moulding process, using presses capable
of providing 50-tons compression in order to guarantee
optimal results.
COMPETITION COLLECTION
The range of sunglasses and optical wear christened
Dolce Vita is inspired by the styles worn in the ‘60s by
international stars and VIPS while in Rome to protect
themselves, and of course enhance their look, under
the flashing bulbs of the paparazzi.
With black acetate frames from Mazzucchelli, leading
producer in the field, their classic rectangular fronts
are slightly rounded to offer greater field of vision. The
“Raging Bull” shield in a winged version featured on the
temple is another inspiration from sports cars of La
Dolce Vita.
Acetate and wood prescription glasses, 1947 series, Mod.TL 024 03
Carbon fiber Sunglasses, Competition series, Mod. TL513
21

WEB 2.0
THE ITALIAN JOB – Tonino Lamborghini
lifestyle in five new on-line films
An excellent example of how to mix digital marketing with product
placement as a form of branded entertainment.
Starring: Norwegian heart throb Anders Kjensli
Supported by: Style Insider Gabriele
What happens when young Norwegian Anders leaves
his home by the fjords to experience a day in the Eternal
City with Italian style-insider Gabriele as his guide? Five
webisodes featuring the pair as they explore the city of
La Dolce Vita are being released as the final phase of
Tonino Lamborghini’s latest digital campaign.
The campaign began with an international
on-line casting contest in October 2012 to
select the star of the series who was invited
to experience a “Roman Holiday”, taking in the
most exclusive clubs, hotels and boutiques in
town.
The competition attracted entries from all over
the world, but there could only be one winner: the
newcomer Anders, who was guided by Gabriele
through the rituals of the Italian day, beginning with
that all-important breakfast. There follows shopping
and the fabled Italian aperitivo before the evening
begins and the pair embarks on a night in the original
“city that never sleeps”.
The webisodes conclude a truly 2.0 campaign, shot
through with the spirit of The Style That Never
Sleeps. The versatility of the webisodes enables us
to illustrate the Tonino Lamborghini lifestyle at five
different times of the day. The most iconic Tonino
Lamborghini’s products star alongside Anders and
Gabriele as they explore the city: watches, eyewear,
apparel, perfume, coffee, energy drink and vodka.
From the campaign website to the mini-series to
sharing via social media: a mix of channels working
together to convey our message of humour and
elegance combined with that touch of Italian flair.
The mini-series is on TLEnergy Drink YouTube
channel, Facebook official brand pages and Twitter (@
TLamborghini_).
The project has also an appendix of style on Tumblr and
a dedicated soundtrack list on Soundcloud.
22

Ball pens, Mod. 100 - 116 -102

SPORT
Ph. Guido Taroni
Elettra Lamborghini presents the professional
Riding Equipment Collection: Limited Edition GP1
saddle, GP1 stirrup, black matt Swarovski Limited
Edition GP1 cap, black varnish Swarovski Limited
Edition GP1 cap.
24

DESIGN
Ciclotte:
the new exercise bike
by design
Tonino Lamborghini Ciclotte is a special edition exercise
bike that represents the authentic expression of the
contemporary Raging Bull’s lifestyle: style, technology
and iconography co-exist in this exclusive object of
interior design. The Ciclotte is totally different from
any other stationary bike or home fitness equipment
because it breaks the gym apparatus design mould, until
now exclusively linked to functionality. Its inimitable style
allows it to be placed in a wider range of living contexts:
home, hotels VIP-suite, gym, or outdoors.
The Tonino Lamborghini Ciclotte has a carbon and
steel frame, carbon fibre adjustable handlebar, black
Alcatara® adjustable saddle, fisplay and handlebar
grip-bands in red. The creative spirit, the passion for
design and technology which characterise the Tonino
Lamborghini brand have inspired the new Ciclotte, which
features the iconic “bull” symbol along with the brand
colours and shield.
The Tonino Lamborghini
Ciclotte will be distributed
internationally, available
in the VIP-suites of Tonino
Lamborghini Luxury Hotels
worldwide and the most
exclusive concept stores
and luxury fitness centres in
China, Russia and Western
Europe.
Ciclotte is an exercise bike
entirely Made In Italy, designed
by Luca Schieppati and
produced by Lamiflex S.p.A.
using a unique, innovative
combination of high quality
materials like carbon, steel
and fibreglass.
Ciclotte has evolved from the
prototype Ciclò, currently
part of the permanent
collection at the Triennale
Design Museum in Milan,
and is instantly recognisable
and admired for its inimitable
silhouette, a harmonious
synthesis of equilibrium and dynamism. The large wheel
that is the fulcrum of the
Ciclotte is reminiscent of late nineteenth century monowheels.
Their vintage dynamics have been reworked by refined
engineering solutions such as the epicycloid gear system,
an absolute novelty in the fitness sector.
The fruit of research inspired by total ergonomics, one
of Ciclotte’s distinguishing traits is its technological
approach: absolutely no frills, straightforward settings
and fittings, and simplicity and immediacy of use.
The two-satellite mechanism uses four gears with
differentiated teeth to generate a magnetic field and
maximise the resistance level, faithfully reproducing
pedalling conditions out on the road, but making it ideal
even for spinning.
25

LUXURY EXPERIENCE
Extremely rare caviar
Tonino Lamborghini Black Baerii fresh caviar
is made from Acipenser Baerii sturgeon also
known as Siberian Sturgeon and processed
with the traditional “Malossol” method. Egg diameter
is from 2,5 to 3 mm. Its spectrum goes from pearl to
gunmetal grey. It has a subtle and sophisticated taste
and texture closing with a lasting freshness. It comes
in prestige vacuum jars available in 10, 30, 50, 100
and 250 grams.
Tonino Lamborghini Beluga fresh caviar is made
from ‘Huso Huso’ sturgeon also known as Beluga or
Great Sturgeon. The egg is large and much sought
after, with a diameter over 3.5 mm. Its spectrum goes
from pearl to dark grey. Import of Beluga from the
Caspian and Black seas has been halted to reduce the
risk of extinction: Tonino Lamborghini Beluga comes
from strictly selected European fish farms only. It is
processed with the traditional ‘Malossol’ method which
enhances its unmistakable robust and exquisite taste
and makes it suitable for even the most demanding
caviar connoisseurs. It comes in prestige vacuum jars
available in 10, 30, 50, 100 and 250 grams.
Tonino Lamborghini Golden Albino caviar is extremely
rare and highly prized. Its characteristics make it unique,
inimitable and breathtakingly pure. It is made from the
very rare Albino Sturgeon with its unmistakably golden
sheen. Its extremely clear medium size egg has always
been the preference of Tsars, Shahs and Emperors. Its
delicate, highly sophisticated taste has a fruity nuance.
It comes in prestige vacuum jars available from 10 to
250 grams.
26

Energy Drink and Vodka

EVENTS
Tonino Lamborghini Energy Drink:
all the rage on that exclusive night out
Tonino Lamborghini is an internationally-recognised
brand, associated worldwide with exclusivity, so it’s
no surprise that at some of the globe’s most select
hotspots you will find the new Tonino Lamborghini Energy
Drink.
Its upmarket positioning is made plain by its classy
design: the strength of the “Raging Bull” meets the
power of the energy drink.
The number one choice on the international clubbing
scene, available at VIP haunts the world over, the Tonino
Lamborghini Energy Drink was designed with high
performance in mind: reach for the Raging Bull to fuel
you through the longest, liveliest nights: life can catch up
with even the most immaculate among us and where’s
the fun in looking brilliant but being burned out? The
Tonino Lamborghini Energy Drink is for the Style That
Never Sleeps and is road tested in the nightclubs of
Rome and other top Italian resorts where it has exclusive
distribution.The drink was launched a year ago and after
its success in the Italian market it is now available in
Northern and Eastern Europe and the Middle East.
And don’t forget Tonino Lamborghini Vodka. Together
with the Tonino Lamborghini Energy Drink, we have
created the vibrant new cocktail Tonino Lamborghini
Vodka Energy. Now that’s what we call Pure Italian
Talent.
Roma
Thessaloniki
Norway
28

The two wine labels “Palazzo del Vignola” and “Sangue di Miura”

LOUNGE
That taste of Italia, over an Espresso
“We cannot give you Italy,
but we can give you its feeling!”
30

LOUNGE
Tonino Lamborghini Caffè Lounge in Wuxi City, China.
Tonino Lamborghini never tires in its quest for the best,
always ready to respond to customer requests and
undertake new research to ensure that we are second
to none.
We have recently restyled our line and combined this
with investment in the very best professional service
equipment in collaboration with partners specialised in
the field.
The Tonino Lamborghini Lounge is part of the ambitious
Tonino Lamborghini Hospitality Project which aims
to develop top class restaurants and lounge cafés
worldwide. Where you find Tonino Lamborghini you will
experience that Italian flair together with the luxury and
quality with which the brand has become synonymous.
Italia may be closer than you think – you can find it at the
Tonino Lamborghini Lounge.
Tonino Lamborghini Boutique Caffè in Moscow.
31

GREEN
Tonino Lamborghini Golf Cart
The golfer’s green green dream! The new ecological
cart is also ideal for multiple use: public and private
parks, farms, trade exhibitions, holiday resorts,
dock services and airports.
The small high tech electric car has that Italian flair
for design, manoeuvrability and driving pleasure.
Its graceful silhouette is the product of Tonino
Lamborghini Centro Stile, considered a mark of
Italian excellence throughout the world.
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CENTRO STILE
Tonino Lamborghini Centro Stile
There’s a spirit that makes every product conceived,
designed, and realised by The Tonino Lamborghini
Centro Stile something special: the passion to synthesise
creativity, innovation, elegance and technology in the
crucible of Italian tradition.
The creative workshop of Tonino Lamborghini is also
responsible for all activities related to automotive
design.
From design to prototype to finished product, the
Tonino Lamborghini Centro Stile is involved every step
of the way, overseen as ever by the founder himself who
takes a close personal interest in every product that
bears his name.
In collaboration with designer Giorgio Gnesda, the
Tonino Lamborghini Centro Stile has created vehicles
ranging from concept cars to the electric cars due to
be previewed at the end of 2013.
The Tonino Lamborghini Centro Stile – its touch is
unmistakable, its genius indispensable.
34

26” Carbon Mountain Bike _ Mod. PASSIONE - TL2620

CITY LIFE
TL City Car and IsoMoto
A passion for two and four-wheeled motor vehicles is obviously
part of Tonino Lamborghini’s DNA, and he recently launched two
new projects carefully calibrated to revolutionise the market.
The first is the Ginevra Town Life city car with a diesel or
electric engine and full carbon bodywork,
a vehicle that is the embodiment of
contemporary elegance, ideal for
its youthful and dynamic target.
The second project involves
two scooters inspired by one
of Italian Motorcycling’s
classic brands: IsoMoto
Anniversary is a 4-stroke
scooter with a retro
design that evokes
the 1958 Iso 150
model.
It comes in
three colors:
pearl white/
blue, all pearl white or all black.
The Competition model is a
2-stroke scooter with a
spirited modern design.
Inspired by the 1949
Iso 125, it is available
in opaque black.
TL
The Town Life city car is high-tech and gutsy, sportive
and elegant. Town Life is more than simply a city car: it’s
a design utility vehicle with an instantly recognisable
personality, willed into existence by Tonino Lamborghini,
whose experience is a guarantee of quality and high
performance on four wheels. Bodywork and interiors have
been developed through painstaking stylistic research
carried out by Tonino Lamborghini in person, at the head
of a team of designers and in collaboration with Giorgio
Gnesda. The technical side of the car was developed by
a team of motor engineers headed by a renowned name
with twenty years of experience in the automotive sector,
Luigi Marmiroli.
All Town Life cars have a reinforced steel tubing chassis,
whose outstanding rigidity/weight ratio guarantees
unrivalled structural strength. In the event of a road
accident, this stainless steel structure is designed to offer
maximum resistance and thus to protect the survival cell
that contains the driver and passenger. The car’s body is
inspired by the smaller kinds of sports and designer cars,
and is made of extra-strong composite materials. The
company is particularly proud of its choice of this kind of
material, created using a hand lay-up technique employing
fibreglass and carbon fibre, because this offers a far
greater degree of strength and safety than is
possible with bodywork constructed
from plastic materials.
36

CITY LIFE
ISOMOTO
The project of reviving and reinterpreting the IsoMoto
brand, founded in 1950, is another brainchild of Tonino
Lamborghini. The IsoMoto, which was always famed for
the originality of its design and the innovative nature of
its manufacturing technology, comes buzzing back to life
today with two new scooters inspired by vintage Fifties
models and engineered by specialist tecnicians awith
decades of experience.
1958 - Iso 150
1949 - Iso 125
37

38
50 YEARS AGO

50 YEARS AGO
39

40
50 YEARS AGO

50 YEARS AGO
41

42
50 YEARS AGO

50 YEARS AGO
43

44
50 YEARS AGO

50 YEARS AGO
L’entrata del Museo Ferruccio Lamborghini (www.museolamborghini.com) e, in alto, particolare della Barchetta costruita da Ferruccio
su meccanica FIAT modificata con cui partecipò alla Mille Miglia nel 1948 (foto di Fabio Casari).
45

TRANSLATION
DREAMS BURST INTO LIFE (page 40 - 41)
FIRST STEPS
We begin in 1947 when Ferruccio Lamborghini founds
his first business – Lamborghini Tractors. It was the
years following the Second World War when shortages
were common but there were also unrepeatable
opportunities that provided the possibility for many to
become masters of their destiny. Ferruccio seized his
chance with both hands.
INTRODUCING THE LEGEND (page 39)
Ferruccio Lamborghini and his creative vision
Ferruccio’s revolutionary vision, rethinking ways and
means of production, enabled him to transform one of
the major Italian industries. In a startlingly short period
his tractors became the Rolls Royce of agricultural
machinery.
THE BIRTH OF THE MYTH
Returning from a trip to the United States, where he
visited a number of gas burner factories, Ferruccio’s
mind inevitably turned to Italy. It was the years of the
economic boom in which the country was undergoing a
profound period of transformation, both at home and in
consuming habits.
It was Ferruccio’s genius to understand precisely what
people were looking for ahead of his competitors that
became a key factor for the success of his products and
was behind the creation of his company Lamborghini
Calor, which produced high technology burners, boilers
and air conditioning units. Its success was immediate.
Now Ferruccio decided to dedicate himself to his
greatest passion: the sports car.
His first prototype was realised in just eight months
and showcased at the Turin Motor Show. Soon followed
a long and distinguished list of legendary touring cars:
Miura, Espada, Islero, Urraco, Jarama, Countach.
The revolutionary mechanical engineering of his cars,
their power, the sheer charm of the body design of
“Nuccio” Bertone, made Lamborghini an international
byword for the very best. The new technology behind
the Miura, the most beloved of Ferruccio’s stable, its
jaw-dropping shape – at once both fierce and refined –
was designed to provoke love at first sight.
As the Sixties drew to a close, Lamborghini automobiles
continued to be as much myth as machine, but even
this was not enough for the ever restless Ferruccio. An
engineer to his marrow, he went on to explore another
field altogether: pumps and other high pressure
apparatus, and founded a new company – Lamborghini
Oleodinamica – that ran parallel to his other activities.
46

TRANSLATION
THE LANGUAGE OF LAMBORGHINI (page 42 - 45)
Let’s continue with a look at how Ferruccio Lamborghini
broke the mold not only in his products, but also how he
talked about them.
We’ve arrived at the ‘60s and ‘70s. On the one hand
we’ve got ever more sophisticated tractors and
automobiles, technologically ahead of the game and in
a constant state of evolution, but also publicity that’s as
powerful as the products it is designed to sell.
It was a time when Ferruccio was working ever keenly
to understand his customer and what appealed to
them, to explain the Lamborghini story and present it in
a way consistent with the company’s values.
The colour palette chosen for all Lamborghini publicity
material is very strong, with an emphasis on reds or
yellows, the images very sharply focused or employing
close-ups like the one of Lamborghini 350 GT: elegant,
unique, the focus of longing glances, an image that
provokes emotion and desire. Or the image of the
Tractor DL25 that jumps out of a yellow background
and is juxtaposed against an ear of wheat. Its visuals
are sufficiently powerful to express its core message –
to alleviate the hardship of the harvest.
But the founder of an industrial empire was not satisfied
yet. For him the values that underpinned effective
design, marketing and advertising could be stretched
still further.
The style was to be extended through all the company’s
communications as part of a far-seeing, consolidated
brand. This was to run through all of Lamborghini’s
publications, be they corporate or consumer-focused.
And of course there is the legendary, iconic Raging Bull,
embodying class, power, and quality. Classic graphic
design was invigorated by the values of the company
and its historic motif: timeless yet ever original. And
behind this, the animating spirit of Ferruccio himself,
who always took a personal interest in every expression
of Lamborghini intent, never fearing to take risks, or to
enjoy himself.
With every Lamborghini product – be they boilers,
tractors, burners or cars – there was an unbroken
line of care and attention to detail from conception to
design, from build to promotion, from the maker to the
customer. And so we speak of the legend of the Raging
Bull.
47

COMING SOON
The Ferruccio Lamborghini Forum
One of the biggest events of 2013 for the Lamborghini
family will be the inauguration of the Ferruccio Lamborghini
Forum, a versatile multi-functional space, on the outskirts
of Bologna, to mark the 50th anniversary of the prestigious
sports car brand.
The Forum will be housed at the old Lamborghini
Oleodinamica factory in Argelato, Italy, in the area that
became known as “Motorvalley”, a swathe of territory that
connects motor engineering hubs such as Maranello,
Modena, Sant’Agata and Bologna and attracts tourists
drawn to brands ranging from Ferrari to Maserati and
Lamborghini to Ducati.
The Ferruccio Lamborghini Forum will be distinguished
by its reverence for the world of mechanical engineering,
housing a museum devoted to the life and mechanical
genius of Ferruccio Lamborghini. Christened “Encounters
with the Art of Mechanics” (Incontri di Arte Meccanica),
it will include cars, engines and memorabilia relating to
Ferruccio, Lamborghini’s founder, selected and assembled
with passionate care by his son Tonino and displayed
alongside industrial design products of the same period
manufactured by other brands.
The most important and rarest models created by
Ferruccio Lamborghini will be on show beside other two and
four-wheeled icons manufactured during the same period.
Undoubtedly worth a special mention a unique Barchetta
model modified from a “Topolino” car, driven personally by
Ferruccio Lamborghini in the Mille Miglia / Thousand Miles
Race in 1948.
Lamborghini’s famous tractors, which at the height of
their glory came off the production-line at the rate of over
50 a day to be sold the world over, will be featured and
two unexpected treasures on display will be the mythical
12 metre offshore speedboat that broke all water speedrecords
thanks to its two Lamborghini engines, and the first
of just five helicopters born of an ambitious project blocked
at birth by the nationalisation of the Agusta helicopter
company.
What will make the Forum really special will be the way it
transcends its role as a museum to perform as an innovative
exhibition space that can be used for trade shows, “fuori
salone” events, fashion shows, business meetings, cultural
exhibitions, photographic shoots and private or corporate
parties. The strategic intention of the man who conceived
it, Tonino Lamborghini, is that the Forum should not be tied
down to what it contains, but should also be about what
it can attract, becoming a hub of culture, enterprise and
dynamism, its restaurants, high class and lounge bars
making it a must for even the casual visitor.
Just 15 minutes from the Bologna Trade Fair Centre
and 3 km from the Bologna-Interporto motorway exit, the
Ferruccio Lamborghini Forum will be every bit as unique,
innovative and dazzling as the brand it has been built to
celebrate.
48

Tonino Lamborghini SpA
via Funo, 41 - 40050 Funo di Argelato (BO) - Italy
Tel.: +39.051.862628 Fax: +39.051 864956
info@lamborghini.it - www.lamborghini.it