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Table of Contents
JANUARY 2012 // VOLUME 13 NUMBER 1
COVER STORY
32
Power Lunch
with Jim Bracken
Jim Bracken built on his
experience as a career military
officer and trade show organizer
to become the man behind a
successful trio of exhibitions
catering to the front-line forces
of the U.S. Marine Corps. Jim
talks to Bob Dallmeyer about the
strategies which Nielsen is using
to bring equipment suppliers
and the troops together.
Special
Insert
Keeping the Faith
Religious conferences have moved into the 21st Century with
the rest of the trade show industry. Here’s how religious organizers
are building the experiential aspect of their event to attract attendees
and at the same time manage costs. PAGE 11
SPONSORED BY
Copyright © 2012 by Trade Show Executive (ISSN Number 2151-7568)
January 2012 Issue, Volume 13, Number 1. Trade Show Executive is published monthly by
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4 January 2012 | Trade Show Executive

Table of Contents
JANUARY 2012 // VOLUME 13 NUMBER 1
Trade Show Executive
EDITORIAL & PUBLISHING HEADQUARTERS
4167 Avenida de la Plata, Suite 114, Oceanside, CA 92056
Telephone: (760) 630-9105 • Fax: (877) 483-8912
Departments
14
8 Month in Review
Catch up on the most significant
developments of the past month:
The Super Bowl may bump some
2014 Javits Center shows
Reed Travel expands partnership
with SITE on AIBTM
CEIR sees good decade ahead
for trade shows
Expo! Expo! enlivens and enlightens
IAEE launches new PR campaign
14 Looking Ahead
Spring is right around the corner. How are
the major shows in March shaping up?
16 International News
Focus on Macau and Singapore with news
from Bangkok and Tokyo as well.
20 Trending and Spending
Sorting out the certainties and uncertainties
of the New Year — here’s what the trade
show experts are saying.
25 TSE’s Dashboard of Monthly
Trade Show Metrics for November
Attendance and exhibitor count moved up
more than 3% in November while exhibit
space held basically steady in the final
weeks before the holidays.
38 ZOOM
Trade Show Executive presents some of the
most important shows scheduled for March
and lists them by industry.
48 People in the News
Don Freeman Sharon Pierce
Liz Crawford Ralph Iverson
Nancy Berg Bob Lozier
Jennifer Hoff Aaron Bludworth
John Gallagher John Zimmerman
50 Index to Advertisers
25
EDITORIAL AND RESEARCH
PUBLISHER & EDITOR Darlene Gudea
(760) 630-9111 • darlenegudea@tradeshowexecutive.com
EDITOR-AT-LARGE Carol Andrews
(562) 505-7903 • carolandrews@tradeshowexecutive.com
MANAGER OF DIRECTORIES Carri Jensen
(541) 286-4014 • cjensen@tradeshowexecutive.com
SENIOR EDITOR Hil Anderson
(760) 630-9107 • handerson@tradeshowexecutive.com
SENIOR EDITOR Renee Di Iulio
(310) 939-0197 • reneediiulio@tradeshowexecutive.com
CHIEF ECONOMIST Frank Chow
(760) 630-9111 • frankchow@tradeshowexecutive.com
COLUMNIST Bob Dallmeyer
(323) 934-8300 • bdallmeyer@tradeshowexecutive.com
CONTRIBUTING EDITOR Danica Tormohlen
(816) 803-8103 • danicat@tradeshowexecutive.com
EVENTS
VICE PRESIDENT OF EVENTS Diane Bjorklund
(630) 312-8915 • dbjorklund@tradeshowexecutive.com
SALES & MARKETING
VICE PRESIDENT/ASSOCIATE PUBLISHER Irene Sperling
(818) 990-1080 • irenesperling@tradeshowexecutive.com
ADVERTISING MANAGER Linda Braue
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BUSINESS DEVELOPMENT DIRECTOR –
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PRODUCTION
PRODUCTION & EDITORIAL COORDINATOR Leticia Cotton
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TRADE SHOW EXECUTIVE MEDIA GROUP
BOARD OF DIRECTORS
CHAIRMAN OF THE BOARD Richard A. Simon
VICE CHAIRMAN Mark Feldman
PRESIDENT Darlene Gudea
VICE PRESIDENT Joan Feldman
MEDIA PARTNERS:
MEMBER OF:
TRADE SHOW EXECUTIVE, WINNER OF:
On the Cover
Jim Bracken cover photo by Amy Shank, Mattox Photography
6 January 2012 | Trade Show Executive
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MONTH IN REVIEW
Super Bowl 2014 May Displace Trade Shows at Javits
BY DANICA TORMOHLEN, contributing editor
New York, NY – In October, the NFL set
the date for the first outdoor Super Bowl
in a cold-weather city for Feb. 2, 2014 at
the MetLife Stadium at the New Jersey
Meadowlands. Since then, New York and
New Jersey have been working behind the
scenes to figure out where to house all of
the Super Bowl-related events, including
the NFL Experience, volunteer headquarters,
and the media center. Sources involved
in the discussions told Trade Show
Executive that shows at the Jacob K. Javits
Convention Center during late January
and early February 2014 may be displaced
to make room for these events.
The weeklong NFL Experience typically
features an interactive theme park that
includes free football clinics, autograph
sessions, other family attractions and a
large retail store. One source told Trade
Show Executive that the NFL requires
1 million square feet of outdoor space
and 800,000 square feet of indoor space
for the event, when it is held in a warm
weather destination.
Jacob K. Javits Convention Center
“During the bid process, the Meadowlands
Expo Center and Javits were
listed among others as possible venues
for events during the Super Bowl,” said
Judy Ross, director, Meadowlands Liberty
Convention and Visitors Bureau. “Final
event venue determinations will be made
by the NFL as we get closer to our hosting
dates. The NFL Experience is expected to
attract a total of 200,000 visitors over the
week in Indianapolis in 2012, and we anticipate
even more will visit this region.”
In September, Al Kelly, chairman and
CEO of the 2014 New York/New Jersey
Super Bowl Host Committee, told North
New Jersey.com that “the event probably
would be held in Manhattan — with the
Jacob K. Javits Convention Center being
the most logical site to handle what Kelly
expects will be record NFL Experience
crowds.” The committee projects the
economic benefit to New Jersey and New
York will be $550 million.
The 2014 New York/New Jersey Super
Bowl Host Committee and Javits told
Trade Show Executive that they had “no
comment” on the matter at this time.
Two shows that could be impacted
include the New York International Gift Fair®
(NYIGF®), scheduled for Feb. 1-7, 2014,
which is held annually at Javits, and the
International AHR Expo (International
Air-Conditioning, Heating, Refrigerating
Exposition), scheduled for Jan. 21-23, 2014,
which rotates to cities across the country.
“GLM holds executed leases at the
Jacob K. Javits Convention Center for our
winter 2014 New York International Gift
Fair® (NYIGF®),” said Dorothy Belshaw,
NYIGF director and GLM senior vice
president. “It will be an exciting time in
New York and we don’t anticipate any
inconvenience for our customers. We
are working closely with Travel Planners
(NYIGF’s travel provider) and the NYC
hotel community to secure our hotel
blocks, ensure a favorable experience for
our customers and minimize any business
disruption.”
In 2011, the International AHR Expo
attracted 40,000 total attendees and 1,938
exhibiting companies covering 350,000
square feet of exhibit space in Las Vegas.
International Exposition Company, which
produces and manages the show, told
Trade Show Executive they had “no knowledge”
about the potential displacement.
Can the State Revoke Contracts?
While these trade shows hold leases with
the building, there’s speculation that the
state may be able to revoke the contracts
given the extenuating circumstances. In
addition, the availability and pricing of
hotel rooms during this time frame is
likely to be a major issue.
According to one source, “A large facility
in central New Jersey is being looked
at for the volunteer headquarters. This is
the largest footprint outside New York,
which still makes me wonder where NFL
Experience will be.” There’s some speculation
that the city is encouraging the
NFL to use several venues for the event
instead of just one.
8 January 2012 | Trade Show Executive

“We are excited for the NFL’s decision
to award NY/NJ with the 2014 Super
Bowl — this event will attract thousands
of additional visitors, raise the city’s
global visibility and generate millions
in revenue for the five boroughs,” said
George Fertitta, CEO of NYC & Co. “At
the same time, we must recognize that
Javits serves as a home to several, major
annual trade shows that have been great
clients and partners to New York City.
Several of these shows have long been
booked for this same time period, and
it is important to support them and encourage
their continued use of Javits for
years to come — losing them would cost
the city billions in the long-term.
“During the bidding process, we
advised the leadership of the NY/NJ
Super Bowl Host Committee that Javits
was unavailable and encouraged them
to explore more venue options. Since
then, we have continued to encourage the
committee to look for ways to re-imagine
the NFL Experience — using alternative
venues to create a unique atmosphere for
the fans. This would both alleviate the
booking conflict among these important
events and create a one-of-a-kind Super
Bowl celebration only possible in New
York City. We are optimistic that a suitable
alternative for the NFL Experience
can be found.”
But it’s unclear at this time whether
that is realistic or not. Only time will tell
if that will be the case. No decisions have
been finalized, and the venues will probably
not be determined until at least after
the 2012 Super Bowl in Indianapolis.
Reach Dorothy Belshaw at (914) 421-3200 or
dbelshaw@glmshows.com; Leslie Burton at
(212) 216-2135 or lbuxton@javitscenter.com;
George Fertitta at (212) 484-1200 or
gfertitta@nycgo.com, Judy Ross at (201) 939-
0707, ext. 2943 or jross@meadowlands.org;
DeShara Hickman at (201) 559-1534 or
dhickman@nynjsuperbowl.com
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ATLANTA
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DALLAS
Reed Travel Expands Strategic
Partnership with SITE
BY HIL ANDERSON, senior editor
Stamford, CT – Reed Travel Exhibitions
has agreed to have SITE, its long-time
strategic partner, act as group coordinator
for its annual AIBTM and Americas
Meetings Week events in the U.S.
The agreement gives SITE its first active
role in a U.S. trade event and builds
on the partnership it shares with Reed
Travel in other regions of the world.
“We have always valued the contribution
SITE has made to our global
portfolio of events through the education
programs and now look forward to
extending this relationship to bring the
incentive industry closer to our events,”
said Craig Moyes, group exhibitions
director for Reed Travel.
Reed said SITE would provide educational
content for the Hosted Buyer Program,
held during AIBTM, which meets next June
19-21 in Baltimore. The program includes
an agenda of appointments between the
buyers and AIBTM exhibitors as well as
special seminars and networking events.
In a related move, Site will co-locate its
September 12-14, 2012 annual conference
at Reed Travel’s CIBTM in Beijing. CIBTM
is expected to draw about 500 attendees
from 40 nations, including incentive
planners from throughout Asia.
Reed’s announcements followed last
month’s strategic partnership agreement
with the Professional Convention Management
Association (PCMA) for both
AIBTM and CIBTM. Reed said PCMA
would deliver both content and qualified
buyers to both events.
Reach Craig Moyes at +44 (0)20 8910 7002
or craig.moyes@reedexpo.co.uk
Where’s your event going?
MIAMI
WASHINGTON D.C.NEW YORK CITY
LOUISVILLE
SAN DIEGO
ANAHEIM
SAN FRANCISCO
CHICAGO
PHOENIX
LAS VEGAS
LOS ANGELES
PHILADELPHIA
ORLANDO
www.TradeShowExecutive.com | January 2012 9

MONTH IN REVIEW
CEIR Research Reveals that Exhibitions
Will Remain Strong Into Next Decade
BY SANDI CAIN, news editor
Dallas, TX – A study of exhibition trends
released by CEIR at Expo! Expo! in Las
Vegas revealed that exhibitions remain
a valuable sales and marketing tool in a
changing marketplace. The study, The
Changing Environment of Exhibitions, also
indicated that companies are more selective
about the shows they choose based on the
quality of a show’s attendees, favorable ROI
and positive past performance at the show.
Action Items
Based on results from the Changing
Environment of Exhibitions study,
show organizers might want to consider
the following for future shows:
Profile existing and prospective
exhibitors to assess how your target
exhibitor audience compares to
overall industry trends.
Learn what digital media tactics
are used by your prospective
exhibitors and attendees. Integrate
the most common ones into your
shows to help exhibitors achieve
their marketing and sales goals.
Conduct surveys with attendees
and exhibitors to identify the key
buyers targeted by exhibitors and
the products, services and companies
that prospective attendees
want to see.
Leverage the desire expressed
by business executives for in-person
meetings by providing a venue
conducive to large numbers of faceto-face
meetings during the exhibition.
Structure event content to help
companies meet high-priority sales
objectives such as managing existing
customer relationships; engaging
with key accounts and customers;
engaging with prospective customers.
Key findings pointed to opportunities
for growth in areas such as digital
marketing assistance for exhibitors while
threats to growth included rising travel
costs and an increase in corporate and
business-to-consumer events.
Key findings pointed
to opportunities for
growth in areas such
as digital marketing
assistance for exhibitors
while threats to growth
included rising travel
costs and an increase
in corporate events.
The online survey included responses
from 298 executives who make decisions
about participating in exhibitions. In all,
14,636 executives were invited to take part.
Responding executives rated exhibitions
highly valuable in helping to achieve
priority marketing objectives such as:
Building or expanding brand
awareness (82%);
Launching new products (80%);
Targeting promotions to specific
business sectors (73%);
Promoting existing products
and services (72%).
The findings reveal that companies are
using many marketing, communications
and sales tactics as methods for promoting
their offerings. Respondents said that
business-to-business exhibitions are their
No. 2 primary marketing tactic — right
behind corporate web sites — and on par
with in-person visits to prospective and
existing customers. Responding executives
also said they expect to participate
in more business exhibitions, which they
rank among the most effective tactic
for achieving business objectives. At
the same time, the majority of them are
gearing up to increase their use of social
media marketing.
Respondents said uncertain economic
times might influence trade show growth
over the next decade, but 85% believe
their trade show participation will
remain the same or increase during that
time. Among those who plan to take part
in more shows, 41% said exhibits would
likely focus on new products and 49%
said they expected to devote more money
to sponsorships.
The results also clearly demonstrated
that organizers must work closely with
exhibitors to help exhibitors reach their
sales and marketing goals.
Respondents said the ability to see a
large number of prospects and customers
over a short time (60%) and have faceto-face
meetings with a variety of people
(50%) were the primary advantages of
taking part in an exhibition. But the
onus is on the organizer when it comes to
exhibitor retention. Roughly 84% said the
biggest factor that brings them back is the
ability to reach quality attendees while
54% said a positive ROI also influenced
their decision.
Conversely, exhibitors are more likely
to cancel because of poor quality attendees
(72%); poor ROI (70%) or low
attendance (62%)
“We are no longer just in the business
of bringing visitors to the door; we need
to help exhibitors succeed in bringing
visitors to their booths,” said Chuck
Schwartz, CEM, Chairman of ConvExx.
Reach Chuck Schwartz at (702) 450-7662
or cschwartz@convexx.com; Nancy Drapeau,
CEIR director of research, at (207) 332-9839
or ndrapeau@ceir.org
10 January 2012 | Trade Show Executive

INSTANT REPLAY
Uptick in Attendance at Expo! Expo!
BY DANICA TORMOHLEN, contributing editor
Las Vegas, NV – About 2,200 trade show
professionals gathered December 6-8,
2011, in Las Vegas for the IAEE Annual
Meeting & Expo! Expo! In 2010, the event
attracted 1,750 attendees. The sold-out
show floor featured 266 exhibitors spanning
37,600 net square feet at the Las Vegas
Convention Center, just 200 nsf shy of
the event last year in New Orleans.
Dr. Michio Kaku, a theoretical physicist
and the New York Times best-selling
author of Physics of the Impossible, addressed
the audience at the opening
general session. He predicts that computer
chips will cost one cent by 2020,
making everything from booths to toys
more intelligent in the future. “But when
given the choice between high tech and
high touch, high touch wins every time,”
said Kaku.
At the IAEE Annual Networking Luncheon
and Awards Presentation (see sidebar
for a list of the award winners), GES presented
a check for $15,000 to the Iverson
Foundation. More than 400 attendees
participated in Humanity Rocks: A Celebration
with a Cause, held at the Hard Rock
Café on Dec. 7.
Also at the luncheon, a video tribute
recognized Steven Hacker at the last
annual meeting in which he will serve as
the association’s president (he’s leaving
the association in September 2012).
The IAEE Board of Directors presented
Hacker with a Peter Lik framed photograph
in appreciation for his 20 years of
service to the association.
“A lot of you have asked why I’m leaving,”
said Hacker. “The best way I can
explain it is that I have always given the
association 100%, and I don’t want to not
give 100%.” While he’s not sure what he
will be doing next, he said he will remain
in the trade show industry and will not
be leaving Dallas. Hacker told Trade Show
Executive that he doesn’t foresee working
for another association.
Finally, Polito passed the gavel to 2012
IAEE Chair Doreen Biela, CEM, who most
recently served as senior meeting planner
in the meeting and event department of
McDonald’s Corp. “In 2012, IAEE will
focus on promoting face-to-face events
through the industry PR campaign,”
said Biela. “In addition, we will focus on
education with more targeted programming,
and we are developing a template
of job roles in the industry. Finally, we are
planning more collaboration, such as the
Exhibition Industry Summit which IAEE
helped to establish in October.”
The event attracted
1,750 attendees. The soldout
show floor featured
266 exhibitors spanning
37,600 net square feet at
the Las Vegas Convention
Center, just 200 nsf shy
of the event last year
Focus on International
IAEE continues to expand its international
ties. “Throughout the year, we
focused considerable effort on another
strategic initiative of strengthening
international relations, even taking the
board meeting to Frankfurt in September
to experience Messe Frankfurt,” said
Polito. “IAEE has actively supported our
reciprocity partners around the globe,
and we have made great progress working
with UFI under the direction of Paul
Woodward.”
Among other international initiatives,
Hacker told Trade Show Executive the association
will launch a web site in India,
translate the Art of the Show textbook for
professionals in Poland and other Eastern
European countries, and develop a CEM
program in Taiwan and Australia.
During the meeting, IAEE announced
a reciprocity agreement with Shanghai
Convention & Exhibition Industries Association
(SCEIA). The organizations will
work together to advance the exhibitions
and events industry through education
and networking events, to offer memberlevel
pricing for each organization’s events
to provide recognition of the respective
professional designations offered.
Reach Vinnie Polito at (203) 500-1586 or
vpolito@vpelevate.com; Steven Hacker at
(972) 687-9204 or shacker@iaee.com;
Gary Sain at (407) 363-5800 or Gary.sain@
orlandocvb.com; Doreen Biela at drbiela@
comcast.net
2011 IAEE
Award Winners
Chairman’s Award
Gary Sain, president and CEO,
Orlando/Orange County CVB
Merit Award
Barry Brown, CEM, national sales
manager, Freeman
Barbara Stroup, consultant
Educator of the Year
Bob Dallmeyer, CEM, president of RD
International and columnist for Trade
Show Executive
Committee/Task Force
Member of the Year
Julie Nelson, account executive,
Convention Data Services Inc.
Outstanding Achievement
in Marketing & Sales
Lenny Heymann, executive vice
president and group general manager,
UBM TechWeb
Young Professionals of the Year
Greg McCormack, CEM, national
sales manager, The Expo Group
Julie Pazina, national sales manager,
Edlen Electrical Services
www.TradeShowExecutive.com | January 2012 11

MONTH IN REVIEW
IAEE Unveils Industry PR Campaign
at Annual Meeting & Expo! Expo!
BY DANICA TORMOHLEN, contributing editor
Las Vegas, NV – The International Association
for Exhibitions and Events (IAEE)
kicked off its Annual Meeting & Expo!
Expo! with an announcement that some
industry professionals have waited for
years to hear. IAEE is launching a public
relations campaign to build awareness
for face-to-face events. “IAEE has worked
to promote the primacy of face-to-face
events, and I am very excited to report
that this long-needed and long-requested
vision will become a reality starting at
this meeting,” said Vinnie Polito, 2011
chair of IAEE, and managing director of
VP International.
Gary Sain, president and CEO of
Visit Orlando and IAEE board member,
helped to raise $1 million in funding over
three years for the campaign in less than
six months. “We need to be enthusiastic
story tellers for this industry we love,”
said Sain, who was presented the 2011
IAEE Chairman’s Award for his efforts.
IAEE Public Relations Task Force
“I was surprised and pleased to see the
overwhelming response from members
who contributed to the campaign,” Steven
Hacker, IAEE president, told Trade
Show Executive. “The largest donation was
$15,000 over three years, so that means
there are a lot of smaller contributors.
To date, 75 member organizations have
contributed, and we have 1,100 more
members to ask.”
IAEE is asking all industry organizations
— show organizers, destinations and
suppliers — to share compelling success
stories that can be used to demonstrate the
value and gain credibility for face-to-face
events. The campaign’s logo and tagline:
“Face-to-Face Events. Click Here First.
Create Connections.” IAEE hired Edelman,
a leading PR firm, to tap its global
network of contacts to get these success
stories placed in business publications
such as Fortune, Forbes and Bloomberg.
The cornerstone of the PR campaign
Polito told Trade Show Executive that he personally hand-picked the members of
the PR task force, which was instrumental in helping to develop and establish the
campaign’s strategic objectives, review RFPs and choose an agency, and implement
the three-year plan. At the IAEE annual meeting, Polito recognized these members for
their efforts:
Chairman Kimberly Hardcastle, CEM, vice president, Marketing Design Group
Paige Cardwell, President, CSG Creative
Nina Carrara, vice president, events, IDG World Expo
Wayne C. Chappell, vice president tradeshow relations, Greater Houston CVB
Mary Pat Heftman, executive vice president, convention,
National Restaurant Association
Bob James, director of marketing, ITN International
Sam Lippman, president and founder, Integrated Show Management & Marketing
Jason McGraw, CTS, CAE, senior vice president of expos, InfoComm International
Jeff Quade, executive vice president, Exhibition Sales,
Global Experience Specialists (GES)
will be based on show organizers, suppliers,
exhibitors and destinations sharing
their success stories. “Our goal with the
campaign is to reach a much broader audience
beyond the core constituents and
prove through our members’ very own
stories that, despite the most dynamic
and multi-faceted technologies, nothing
beats the human interaction found at
exhibitions and events,” said Polito.
IAEE hopes to raise the awareness and
perception among corporations worldwide
about the significance of face-toface.
For every dollar invested in business
travel, companies realize $12.50 in incremental
revenue and $3.80 in new profits,
according to The Return on Investment of
U.S. Business Travel, a study by Oxford
Economics USA.
Too often, when budgets are tight,
travel expenses are the first to be cut. “If
we would have kept the level of 1997 business
travel — a record high — every year
from 1998 to 2011, there would have been
870 million more business trips taken accumulatively,
according to the U.S. Travel
Association,” said Sain. “Of course, there
are many reasons for this decline, including
9/11, the economy and visa issues.
But I also think the industry isn’t doing a
good job of telling the story of its value.”
“Sharing our stories is critical for our
business,” said Kimberly Hardcastle-
Geddes, CEM, vice president, Marketing
Design Group and chair of the IAEE PR
Task Force. “The message is not out there,
and the media and business don’t understand
the importance of face-to-face exhibitions
and events. Companies launch
new products, expand their brands
internationally, develop relationships and
establish partnerships. That can’t happen
through any other medium.”
Implementation and Measurement
After receiving about 35 RFPs from PR
agencies and interviewing three compa-
12 January 2012 | Trade Show Executive

nies, IAEE selected Edelman, a leading
PR firm with 50 years of experience, to
execute the campaign.
“The primary objective of the campaign
is to promote the ongoing relevance of
events,” said Hardcastle-Geddes. “For the
past several years, the shift in the overall
media landscape has left many people
questioning the sustained relevance and
importance of the face‐to‐face experience.
Our campaign will highlight that trade
shows, conventions, conferences, consumer
shows and other face‐to‐face events are,
and will continue to be, essential.”
To that end, Edelman designed the
campaign logo and tagline: “Face-to-face
events. Click here first. Create Connections.”
In addition, the agency worked
with a handful of shows to create videos
that highlight how exhibitions and events
are fulfilling key business objectives.
Beginning this month through 2014,
Edeman will focus on placing these
We need to be enthusiastic story
tellers for this industry we love.
Gary Sain, PRESIDENT AND CEO OF VISIT ORLANDO
success stories in a variety of different
media, including online, in print and
broadcasting. To measure the campaign’s
effectiveness, IAEE expects to see an
average of at least eight placements in targeted
media outlets per month.
Key Industry Players
Pledge Their Support
As of press time, 75 IAEE member
organizations have committed to annual
donations of $1,500, $3,000 or $5,000
over three years. “All of the major DMOs
(destination marketing organizations)
have contributed,” said Sain. He spent
the second half of 2011 personally calling
members to ask for their support.
“We really didn’t know what to expect,”
said Polito. “But the level of commitment
has more than exceeded our expectations
in just a few months.”
To see a complete list of contributors,
submit your story about why face to face
works, or pledge your support to the
campaign, go to www.iaee.com.
Reach Gary Sain at (407) 363-5800 or
Gary.sain@orlandocvb.com; Vinnie Polito at
(203) 500-1586 or vpolito@vpelevate.com;
and Kimberly Hardcastle-Geddes at
(619) 298-1445, ext. 116, or Kimberly@
marketingdesigngroup.com
When you book your next meeting at the Austin
Convention Center, we also throw in 300+ days of
sunshine. Lady Bird Lake and the Hike & Bike Trail are
just steps from our door, with the Highland Lakes and
elite golf courses only a short drive away. Here in
Austin, after the wrap-up, it’s time to wind down.
(512) 404-4000 austinconventioncenter.com
www.TradeShowExecutive.com | January 2012 13

LOOKING AHEAD
What Major Shows are on Tap for March?
Natural Products Expo West
MARCH 9-11
Anaheim Convention Center, Anaheim, CA
47 on the Trade Show Executive (TSE) Gold 100
New Hope Media is expecting to at least
match last year’s performance in Anaheim,
which drew 58,529 attendees, 1,863
exhibitors and 316,300 net square feet
Natural Products Expo West
(nsf) of exhibit space. Show management
will debut a new section for beer, wine and
distilled spirits among the other organic
and overall-healthy products on display.
The natural-products industry has been
able to keep its sales and interest level
high in recent years despite the worrisome
economy that would seem to push consumers
toward less-expensive non-organic
products. The show is getting a boost
internationally from the U.S. Department
of Commerce and will be adding a track
on exporting to its expanded educational
program. With the aim of getting high
audience involvement, attendees were able
to vote for the band that will provide the
musical entertainment at the Expo West
Musical Party. Reach Show Manager
Adam Andersen at (303) 939-8440 or
aandersen@newhope.com
Int’l Home + Housewares Show
International Home +
Housewares Show
MARCH 10-13
McCormick Place, Chicago, IL
13 on the TSE Gold 100
The International Housewares Association
(IHA) added an extra half-day to its
annual event. IHA President Phil Brandl
said the bonus hours were added in response
to IHA’s stakeholders, who wanted
more time to conduct business. “This
additional time will allow exhibitors to
schedule ample time for appointments
with key retailer partners in a more
relaxed and unhurried atmosphere,”
said Brandl. “It will also give attendees
additional time to seek out new suppliers
while also giving them time for meetings
with their current suppliers.” The show
will open on a Saturday afternoon, allowing
buyers a few hours to walk through
the exhibit hall and get their ducks in a
row for a full schedule over the following
three days. The 2011 show reported
its first sell-out of exhibit space and a 5%
increase in space sold over its 2010 event.
There were more than 500 new exhibitors
in 2011. Reach Mia Rampersad, IHA
VP Trade Shows at (847) 292-4200 or
mrampersad@housewares.org
ASD Las Vegas
MARCH 25-28
Las Vegas Convention Center, Las Vegas, NV
16 on the TSE Gold 100
Nielsen Expositions signed up 300 new
exhibitors for the Winter edition of the
twice-a-year bazaar offering a dizzying
array of products destined for the retail
market. Camille Candella, group marketing
director, said the new exhibitors were
new in every sense of the word and did
not include companies that had dropped
out previously due to the economy. “We
are defining ‘new’ as companies that have
never exhibited at ASD before,” she said.
“We are very excited to be showcasing
this many new products and bringing our
buyers a fresh assortment of merchandise.
We again expect a strong contingency
from Central America and have additional
outreach to very specific groups,” Candella
said. Nielsen was expecting more
than 45,000 attendees and exhibit space
topping 657,000 nsf. The anticipated increase
in floor space from the 643,218 nsf
reported last Winter would mark a second
consecutive upward year and come closer
to the 682,000 nsf sold in 2008. Reach
Camille Candella at (323) 817-2221 or
camille.candella@nielsen.com
14 January 2012 | Trade Show Executive

ACMG Annual
Clinical Genetics Meeting
MARCH 27-31
Charlotte Convention Center, Charlotte, NC
38 on the TSE Fastest 50
The name of this fast-growing medical
conference has changed. The American
College of Medical Genetics (ACMG) is
now the American College of Medical
Genetics and Genomics. While the change
did not affect the acronym, it welcomed
the growing specialty of human-genome
research to the organization and its annual
meeting. The ACMG Annual Clinical
Genetics Meeting experienced an 18.6%
jump in exhibit space in 2010 and has
continued to enjoy upward momentum.
The 2011 event reported an 8% increase
in attendance to 1,869. Of that, 1,522
were classified as professionals. Reach
Jane Dahlroth, Meetings, Conventions
& Exhibits Manager at (703) 921-0333 or
jdahlroth@acmg.net
ISC West
MARCH 27-29
Sands Expo & Convention Center, Las Vegas, NV
66 on the TSE Gold 100
Reed Exhibitions saw attendance at ISC
West grow 8% in 2011 to 25,678 and is expecting
to crack 26,000 this year thanks
to further expansion from a combination
of high-end technology exhibitors
and strong attendance from government
agencies. “The 2011 event turned a fresh
page on the future of security,” said Ed
Several, senior vice president, ISC Events.
“There was robust participation from
the industry and the largest U.S. security
show floor. There was also a comprehensive
educational program.” Several called
ISC West a barometer for the security
industry, and things must be looking up
because exhibit space grew 4.8% in 2011
to 278,470 nsf with 960 exhibitors. The
conference portion delves into the exotic
realm of voice-and-facial recognition,
ASD Las Vegas
high-definition video and cloud computing.
A new mobile application for the
show is being launched and the exhibit
hall will include an on-site media studio.
Reach Ed Several at (203) 840-5932 or
several@reedexpo.com
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OPENING 2013
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www.sanjose.org/expansion
www.TradeShowExecutive.com | January 2012 15

INTERNATIONAL NEWS
Visitors Staying in
Macau a Little Longer
Macau – Macau gained ground
on other Asian destinations in the
Fall with the average length of stay
for visitors reaching a record high
of 1.55 nights. The Statistics and
Census Service (SCS) said the
October average was 0.06 nights
higher than it was in October 2010
and the highest for Macau since
record-keeping began in 1997.
Nearly 715,000 people checked
into Macau hotels in October with
the vast majority from mainland
China and Hong Kong.
While the length of stay at Macau’s
growing number of hotels has grown
36% in the past six years, it still trails
the 3 to 4 night average in the gaming
hubs of Singapore, Hong Kong and
Las Vegas.
Reach Abbie Cheong Macau
Convention and Exhibition Association
secretary, at (853) 28714079 or
secretariat@mcea.org.mo
Work Begins
on Macau-Hong
Kong Bridge
Macau – Construction began in
December on a new bridge linking
Hong Kong and Macau. The project
is on a fast track for completion
in 2016 and will accommodate
vehicular travel between the two
cities, which is currently provided
by ferry. The bridge will cut an
estimated hour from the current
transit time and will put the Pearl
Delta within a three-hour commute.
When completed, the Hong
Kong-Zhuhai-Macau Bridge will
include an artifi cial island where
border-crossing facilities will be
located. Reach Abbie Cheong at the
Macau Convention and Exhibition
Association at (853) 28714079 or
secretariat@mcea.org.mo
MACAU
Up-and-Coming Macao
Trade Show Earns UFI Approval
Macao, China – One of Macao’s most significant
and rapidly growing exhibitions
was recently granted the coveted UFI
Approved Event status by UFI, the Global
Association of the Exhibition Industry.
The Paris-based organization determined
this Winter that the Macao
International Environmental Cooperation
Forum and Exhibition (MIECF) had met its
stringent criteria for management. The
annual conference and trade show will be
held in the Spring at the Venetian Macao.
“To receive the UFI-Approved Event
status is a sign of recognition by the industry
of how far MIECF has grown since its
inception in 2008,” the organizers of the
event said in its December announcement.
UFI has approximately 870 approved
events worldwide, but MIECF enjoys a
unique strategic position in the overall Chinese
trade show industry that makes UFI’s
imprimatur of particular importance.
Frontier Gateway
Macao has historically been a key trading
center where the West meets the vast
Chinese interior. The city continues to be a
bustling commercial port at the same time
it is developing into a prime venue for trade
shows. Macao’s location makes it a natural
meeting place for executives from the huge
industrial market of South China and buyers
and sellers from around the world.
The East can still be a bit mysterious to
many American and European executives,
which makes port cities such as Hong
Kong, Singapore and Macao a handy and
comfortable location for a trade show. And
with its new UFI status, MIECF assures attendees
and exhibitors that their encounter
with colleagues from South China’s
Pearl River Delta will not include any
surprises inside the exhibition hall.
Sterling Qualities
UFI mandates that trade shows seeking
approved status meet accepted business
standards regardless of the host nation’s
traditional business practices. One of the
most important UFI requirement is the
independent auditing of attendance so
that visitors can be assured that when they
fly in from the other side of the world, the
size of the show and the quality of the attendee
pool will be as advertised.
Most major trade show organizers
follow UFI’s general guidelines whether
their event is “approved” or not. By
granting approval to MIECF, UFI recognized
that the same business practices
were followed by Macao’s government.
MIECF is managed by Germany-based
Koelnmesse, but is organized by the
Macao Trade and Investment Promotion
Institute (IPIM) and the Macao Environmental
Protection Institute. The two
official agencies have overseen a rapidly
growing event that focuses on sustainability
and climate protection amid
China’s equally robust industrial regions.
The show drew more than 6,400
attendees in 2011, including a sizable
number of attendees from China’s deep
interior where Western business people
are less apt to visit. Exhibit space grew
22.5% over 2010 to 16,500 square meters
(177,604 square feet).
Echo Chan, executive director of IPIM,
said the growth was a result of the importance
of the show and its effectiveness as
a place to do business. “The organizers
were keen to promote the quality of the
exhibitions,” Chan said after the close of
last year’s show. “Some exhibitors told us
that the quality of the business-matching
project was better and that their negotiations
went smoother.”
Chan should be proud to sing the
praises of MIECF, and now that the show
has passed muster with UFI, the rest of the
world can be assured she is not kidding.
Reach Echo Chan at (853) 8798-9675 or
miecf@ipim.gov.mo; Koelnmesse Ltd.
Macao, at (853) 8798 9675 or miecf@
koelnmesse.com.hk
16 January 2012 | Trade Show Executive

INTERNATIONAL NEWS
Singex Brings
Ancient China to Life
with Major Art Show
Singapore – The Singapore Expo
Convention & Exhibition Centre
(Singex) broke out some sophisticated
modern technology to bring
ancient China to life at the largest art
show in the city’s history this Winter.
A Moving Masterpiece: The Song Dynasty
As Living Art occupied 10,000
square metres (107,639 square feet)
within Hall 3 at Singex and marked
the debut of the exhibition outside
of China. It was a centerpiece of the
2010 World Expo in Shanghai.
While the exposition revolves
around Bianjing, the ancient capital
of the 12th Century Song Dynasty,
A Moving Masterpiece is far more than
antiquities in glass cases. The highlight
is a digital reproduction of Qing Ming
Shang He Tu, a classic painted scroll
stretching 17 feet and depicting every
day life in China during the period.
The digital version at Singex is
no ordinary reproduction; it features
more than 1,000 characters that move
and even speak.
“We are utilizing 12 high-end cinema-quality
projectors to map and stitch
together the 128 metre long digital
painting together in the Main Hall,” said
Singex CEO Aloysius Arlando. “Hosting
an exhibition of this magnitude is a testament
to how Singapore is regarded
as a world-class destination.”
Singex provided an audio guide
available in seven languages and
Chinese dialects as well as separate
pre-show and post-show rooms to
prepare attendees for the spectacle
and give them an opportunity to
discuss what they had just witnessed.
Reach Aloysius Arlando at
+65 6403 2160 or aloysius.arlando@
singex.com.sg
SINGAPORE
Technology Show Generates
Big On-Site Sales
Singapore – The 23rd edition of
Singapore’s must-attend consumer
show, SITEX 2011, produced strong sales
at the Singapore Exhibition Centre.
Nearly 900,000 visitors from the city
and the surrounding region trooped
into SINGEX during the four-day run
of SITEX in late November and spent as
much as S$50 million (US$38.6 million)
on the latest in laptops, televisions,
cameras, GPS navigation systems and
other electronics fresh from the factory.
The show organizers, Singapore
Infocomm Technology Federation (SiTF),
said exhibit space surpassed 269,000
net square feet and the exhibitors
included top-tier global brands such
as Sony and Toshiba.
Eddie Chau, chairman of SiTF, said
the allure of technology and bargain
prices was a powerful draw for the show,
which has been pulling in solid crowds
since 1988. “Singaporeans seem to have
an insatiable appetite for consumer
electronics,” he said.
SITEX has proven to be a solid
example of the success of B-to-C shows
that allow consumers direct access to
cutting-edge products in a setting away
from the holiday rush at the department
stores and malls. They can also rest
assured the bargains being offered are
not close-out merchandise being blown
out to clear shelf space for the new stuff.
The show also gives exhibitors the
opportunity to do more than move
units. The 2011 SITEX, in particular,
provided a look a consumer confidence
heading into 2012. “With all of the
‘cautious optimism’ that has been
hovering over the economy, consumer
spending was certainly buoyed by the
attractive bargains and bundling deals
offered by the exhibitors,” Chau said.
SiTF provided a list of glowing
testimonials from exhibitors who saw
which products drew the most attention
from SITEX visitors. The demographics
of the crowd, SiTF noted, included a
sizable percentage of white-collar workers
employed by major corporations with
offices in Singapore. There were also
a number of tourists from around the
world who took advantage of the show’s
free admission.
Crowd Incentives
Free admittance was only one of the
steps that SiTF took to ensure that
the aisles of SITEX were jammed. The
strategy included a regular schedule of
drawings and other incentives to bring
people in and keep them there for a least
an hour or two. Attendees entered the
drawings using sales receipts rather than
a door-admission ticket. The receipts
required a minimum of purchase of
$100 to $200 depending on the contest;
however as many as 10 drawings per day
increased the odds of winning.
Attendees who preferred a more
tech-oriented way to win valuable
prizes were invited to enter a photo
contest offering four iPads as prizes.
The snapshots had to be taken on a
smart phone and feature one of the
SITEX Gizmo Girls. The charming
ambassadors could be found strolling
along the exhibit hall lugging an
oversized smart phone prop, which of
course required the contestants to be
on the floor in order to enter.
The incentives for the attendees
added to the excitement of new
gadgets and the bottom-line bargain
hunting, which made for happy buyers
and sellers and the likelihood SITEX
will continue on as “must-attend”
platform for the technology industry
and the ultimate consumers of their
ever-evolving products.
Reach Eddie Chau at (+65) 6325 9700 or
info@sitf.org.sg
18 January 2012 | Trade Show Executive

Exhibitions of any size
pack a punch with us.
To book your exhibition
space, please email
sales@singaporeexpo.com.sg
or visit
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to find out more.
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Singapore EXPO Convention and Exhibition Centre 1 Expo Drive, #02-01, Singapore 486150 Tel: +65 6403 2160 Fax: +65 6822 2616

TRENDING & SPENDING
SPONSORED BY
Recession, Recovery or Growth —
How Will the Year Unfold?
BY DARLENE GUDEA, president
Darlene Gudea,
PRESIDENT
Frank Chow,
CHIEF ECONOMIST
Trade Show Executive’s
Trending & Spending Forecast
Fig. I: TSE Forecast of Net
Square Feet of Exhibit Space
2.5% MARCH
3.0%
1st Quarter
3.3%
2012
Fig. II: TSE Forecast of Number
of Exhibiting Organizations
3.8% MARCH
4.2%
1st Quarter
4.8%
2012
Fig. III: TSE Forecast of
Professional Attendance
2.0% MARCH
3.5%
1st Quarter
Fig. IV: TSE Annual
Forecast of Revenue
8.0%
4.0%
2012
Year Ending December 2012
How Trade Show Executive Magazine’s Trending & Spending
was compiled Trade Show Executive Magazine’s Trending
& Spending Forecast aggregates information from
numerous sources: government and business reports;
interviews with industry experts and economists; and
the TSE monthly poll of its 20-member Economic
Forecasting Board. Unbiased, reliable data—whether
positive or negative—is the foundation of solid
business planning.
Oceanside, CA – 2011 was a difficult year
for the general economy. The year started
out with hope as payrolls grew by over
200,000 jobs in each of the first two
months. The Federal Reserve’s injection of
$900 billion in bank reserves through its
Quantitative Easing II program was expected
to springboard the economy. Most
economists had forecasted 2.5 to 3 million
U.S. jobs would be created. As the year
unfolded, however, both domestic and
global events derailed the once-promising
U.S. recovery to the point where many
economists are predicting another recession
for the U.S. and Europe. These events
included the downgrading of U.S. credit,
weak job growth, the sovereign debt problems
in seven European countries, Japan’s
devastating earthquake and tsunami, and
uprisings in The Middle East and Africa
“Many of these issues have not been
resolved,” said Frank Chow, chief economist
for Trade Show Executive Media
Group. “Therefore, we can expect them
to impact the economic and political
landscape in 2012.” He pointed out some
indicators that may determine whether
the U.S. suffers another recession:
All eyes will be on Europe. Look to
see if Germany softens its stance against
allowing the European Central Bank to
guarantee the debt of its Eurozone members.
This means printing money as the
Federal Reserve does. This action may be
the only thing that can save the euro.
It’s an election year. Recessions, tax
increases and government spending
cuts rarely occur during a presidential
election year. Most likely there will be
extensions of the payroll tax cut and unemployment
benefits, but nothing significant
that will address the debt problem
or the federal budget deficit. “My biggest
concern is more taxes and regulations on
companies, thus hurting businesses and
stifling entrepreneurship,” said Chow.
More people will rely on government
subsidies instead of upgrading their skills
for an evolving economy, he believes.
Look for more credit downgrades.
Credit rating agencies may further reduce
U.S. credit due to political inaction on the
debt issue during an election year. “The
downgrades would cause interest rates
to rise and exacerbate an already volatile
sovereign debt situation,” Chow said.
Will corporate profits remain steady?
Corporate profits growth has been booming
for the last two and a half years. If
overall corporate profits or its outlook
start to dramatically deteriorate, then
expect a recession soon. “This is the most
important factor for the trade show industry
– reduced profits will eventually result
in lower show participation,” said Chow.
Corporations have adjusted well by cutting
staff and other expenses. Consumers
are saving more and altering their lifestyle,
but much more is required for financial
stability. “The financial wealth lost in the
Great Recession will not be recouped for
many years, maybe decades,” Chow said.
“A new foundation needs to be established
to produce future wealth,” he indicated.
Governments initially tried to cushion
the fall through a deluge of bailouts and
flooding the markets with liquidity, but
are now having to pay the piper. Governments
and their central banks are finding
that consumer demand cannot be artificially
engineered, and in the process, the
enormous debt created is unsustainable
and puts the country in grave risk.
“I believe the U.S. needs to stop the financial
manipulation and start addressing
its structural problems by cutting wasteful
government spending, training its workers
for the new global economy, creating a
healthy business environment by reducing
unnecessary litigation and regulations,
and rebuilding the deteriorating infrastructure,”
said Chow. “Otherwise, we
may be facing decades of long-term stagnation
— just like Japan,” he warned. TSE
20 January 2012 | Trade Show Executive

SPONSORED BY
TSE’s Exposition Forecasting
Board Stresses Cautious Optimism
BY HIL ANDERSON, senior editor
Las Vegas, NV – The trade show industry
made it through another year with the
prospect of smoother sailing in 2012, but
“steady as she goes” is not guaranteed as
the swirl of changing business practices
and economic turmoil continues.
Trade show metrics were up and down
in 2011, and it is clear the sputtering
economy, high travel costs and uncertainty
in corporate boardrooms are by
no means Ghosts of Christmas Past.
“Overall, shows are still growing,
and the outlook is good to very good
with mid-to-high single-digit percentage
growth,” said Chris Brown, executive vice
president of conventions and business
operations for the National Association
of Broadcasters. “Except for a few exceptions,
however, most are not yet back to
2008 peak levels,” he said.
Brown’s observations jibed with the
other executives who spoke on the
“Trending & Spending” panel on December
8 at Expo! Expo!, the trade show industry’s
annual conference and exhibition
organized by the International Association
of Exhibitions and Events (IAEE).
“Exhibitor registration is fairly flat to
expectations, which is ‘up’ from what we
have dealt with in previous years,” said
Terence Donnelly, vice president of sales
for Experient.
With the heady days of the roaring
mid-2000s receding in the rear-view mirror,
show organizers, service contractors
and venue managers are adapting to an
environment in which penny-pinching by
exhibitors has become de rigueur.
“But the bottom line,” Brown said,
“is that face-to-face events proved their
worth both going through and coming
out of the recession.”
Election Year Economy
It was a full house that listened intently
to the panelists, which was a live version
of TSE’s authoritative monthly Trending
& Spending column, which looks at
the current state of the U.S. and world
economy and the impact it is having on
trade shows.
“Two years ago, TSE Chief Economist
Frank Chow said the recovery had begun,
but he also cautioned trade show professionals
not to expect the traditional
V-shaped recovery,” said Trade Show Executive
Media Group President Darlene
Gudea, who moderated the panel. “He
said that there would instead be an initial
burst followed by a rather anemic longterm
pattern. Chow was spot on, and
unfortunately, trade shows have followed
that pattern as well.”
“The very dark cloud that is hanging
over everything is the chance of a major
downturn in Europe or the U.S. or both,”
Brown said. “The U.S. is in far less control
of its own destiny these days and we
aren’t going to get it back anytime soon.”
While the economic risks are taken
seriously, the panel was overall bullish on
what lies ahead for trade shows regardless
of the election.
“Unemployment and uncertainty in
the financial markets are the key factors
that will shape 2012,” said Steve Moster,
president of Global Experience Specialists
(GES). “Despite that uncertainty, I’m
expecting industry growth for the year to
be in the mid-to-high single-digit range
over 2010.”
Aaron Bludworth, COO of Fern Exposition
& Event Services, said it would
take time for exhibitor spending to pick
up, but a thaw would eventually show up.
“The Federal Reserve recently put a longterm
freeze on interest rates and the debt
ceiling crisis is temporarily out of the
headlines,” he said. “These factors should
provide some degree of stability and contain
our current levels of participation.”
Jim Rooney, executive director of
the Massachusetts Convention Center
Authority, said trade shows nationwide
Continued on next page
Trade Show Executive’s
Trending & Spending Forecast
Fig. V: Sector Performance
BEST PERFORMING SECTORS
• Apparel
• Security
• Business Services
MIXED PERFORMANCE
• Communications
• Government
• Manufacturing
SECTORS UNDER PRESSURE
• Automotive
• Housing
• Technology
• Hospitality
• Transportation
• Medical
• Retail
• Food
• Construction
• Home Furnishings
ECONOMIC INDICATORS
Consumer Confi dence surged 10 points to 64.5, close to
the post-recession peak of 72 reached in February
2011. This is a dramatic bounce after it sunk to an
all-time low of 25.3 in September.
Corporate earnings for the corporations listed in the
Standard & Poor’s 500 Index rose 17% in the Third
Quarter. It was the eighth consecutive quarter of
double-digit growth.
Gross Domestic Product grew at a 1.8% annual rate in
the Third Quarter. Although this was weaker than
forecasted, economists are expecting stronger growth
in the Fourth Quarter.
Housing Starts for single family homes increased by
2.3% or 447,000 units over the revised October figure
of 437,000.
Industrial Production zigzagged in November, decreasing
(0.2)% after expanding 0.7% in October and
declining (0.1)% in September.
Core Infl ation, which omits volatile food and energy
prices, climbed 0.8% year-over-year in December.
Interest Rates (short term) remained near 0% in Dec.
Job Growth was decent. The government said the economy
added 200,000 jobs in Dec., double November’s
pace and all of it coming from the private sector.
The Leading Economic Index, a weighted gauge of 10
economic indicators, rose 0.5% in November to
118.0, largely based on improving employment and
personal income.
Economic activity in the manufacturing sector expanded
in November for the 28th consecutive month, with the
PMI Index at 56.2%, according to the ISM Report.
Retail Sales increased 3.4% over December 2010 but
came at a steep price to retailers, who cut prices
sharply to move inventory, which clobbered profits.
Unemployment is higher than it has ever been going
into an election year. But the good news is it fell to
8.5% in December and is expected to fall further
by Election Day.
www.TradeShowExecutive.com | January 2012 21

TRENDING & SPENDING
SPONSORED BY
Expo! Expo! Trending
& Spending Panel
Darlene Gudea,
PRESIDENT
Trade Show Executive
Steve Moster
PRESIDENT
Global Experience
Specialists (GES)
James Rooney
EXECUTIVE DIRECTOR
Mass. Convention
Center Authority
Chris Brown
EXECUTIVE VP
National Association
of Broadcasters
Aaron Bludworth
COO
Fern Exposition
Event Services
Terence Donnelly
VP OF SALES
Experient
Reach Darlene Gudea at (760) 630-9111
or dgudea@tradeshowexecutive.com;
Chris Brown at (202) 429-5419 or
cbrown@nab.com; Steve Moster at
(702) 515-5500 or smoster@ges.com;
Aaron Bludworth at (513) 333-7060
or abludworth@fernexpo.com;
Jim Rooney at (617) 954-2470 or
jrooney@massconvention.com; and
Terence Donnelly at (603) 944-1155 or
terence.donnelly@experient-inc.com
were regaining their momentum in terms
of exhibit space, although the highs seen
back in 2007 were still a ways off. “In
Boston, most of our events are holding
steady on space, however, a few of them
have requested additional space, which is
a good sign,” he said. “At the same time,
we have not had a request to significantly
scale back on space for at least a year.”
More of the Same?
Although the industry seemed more
convinced than last year that the sun will
come up tomorrow, there was also a nagging
feeling that customers will continue
to ask show organizers to do more for
them despite lower spending. Here are
some other predictions:
Pent-up demand. Much has been said
about the large cash reserves squirreled
away by many companies amid the recession,
which could be quickly directed to
marketing endeavors once the recovery
gains more momentum. It will be up to individual
firms to decide if they will focus
spending on the big shows, or look for upand-coming
smaller events, or take part
in both. “The leading shows are the top
beneficiaries so far, both on the exhibitor
and attendee sides,” Brown pointed out.
Get used to last-minute decisions.
Companies will continue to bide their
time and watch their finances before
committing to a trade show. As a result,
show managers shouldn’t assume their
registrations will be finalized well in
advance. “We’re seeing 5-to-4 week averages,”
Donnelly said. “This is creating
some revenue-forecasting nightmares for
show organizers.”
Hotel havoc. The hotel industry has its
own priorities, and accommodating pokey
and procrastinating trade show attendees
may not be one of them. Many shows cut
back on their room blocks at a time when
their attendance has increased along with
overall business travel. “Some hotels are
not prepared for renewed demand from
trade shows because they went ahead and
overbooked with other groups and transient
business,” Donnelly said.
Brown added that the full houses have
resulted in sometimes hefty rate increases
that will result in sticker shock for lastminute
attendees who register too late
for the show’s room blocks. “Corporate
business is coming back at the same time
shows are rebounding and hotel inventory
has stagnated,” he said.
Technology Takeover
At the same time show organizers
are keeping their physical events on
track, cyberspace is also demanding
more attention.
Registration, lead retrieval and business-management
and analytics software
have been a great help in streamlining
show operations. However an equally
important development is the demand
for wireless Internet, social media engagement
and smartphone applications
among the tech-savvy audience, particularly
the younger attendees.
“We have not been seeing much growth
in registration of the youth categories,
which are the mid-20s to mid-30s age
range,” Donnelly said.
Donnelly said the current economic
environment favors “quality” attendees,
which translates to older, higher-ranking
executives who may be fine with phone
calls and business cards. But, he said,
that won’t appeal to the younger crowd
that will become the quality buyers in the
near future and will insist on their apps
and Facebook engagement.
Technology has made it possible to
extend a show’s footprint before and
after the physical show dates. Lead
management in particular was becoming
effective when made available on a
smartphone app. “Lead systems continue
to migrate to mobile apps,” Brown said.
“A sizable percentage of leads are actually
being recorded after show hours.
But attendees want one simple and integrated
app they can use across all shows
on their calendar.”
Technology also makes show marketing
easier and far-reaching. At the same
time, show organizers will need to beware
of email clutter and other message
overloads becoming a turnoff.
“The pluses and minuses of technology
will be part of the balancing act show
organizers face in 2012 as they steer their
businesses closer to the favoring economic
winds they have been searching for since
the 2008 Expo! Expo!,” Gudea concluded. TSE
22 January 2012 | Trade Show Executive

SPONSORED BY
An Insider’s Perspective
How is the economy impacting the
exposition industry? This month, three
industry experts give you projections and
early warning signs based on registration
patterns, exhibit space commitments,
long- and short-term bookings, and
discussions with peers and customers.
Together with the rest of Trade Show
Executive’s Exposition Forecasting Board,
they have insider knowledge about the
true performance of the majority of U.S.
trade shows.
And just like economists, they don’t
always agree. Their diverse opinions, however,
provide valuable insights to help you
formulate your plans.
Frank Chow,
CHIEF ECONOMIST
Trade Show Executive
Nancy Walsh
EXECUTIVE VP
Reed Exhibitions
Jack Chalden
ASSOCIATE
The Augusta Group
Increased Share of Corporate Marketing Dollar
“Despite event performance shortcomings in 2011, recent data indicates that face-toface
actually increased its share of available corporate spend in the past 12 months.
Looking ahead, that dynamic can and must be accelerated. With the growing
capability of capturing and reporting participant behavioral dynamics, corporate
decision-makers will increasingly view trade shows as an essential sales and marketing
medium. An aggressive implementation of technology resources must become an
industry priority. It leads to more corporate spend and a redefinition of a useful tool to
an empowered audience.”
Gregg Caren
SENIOR VP,
STRATEGIC BUS.
SMG
Skip Cox
PRESIDENT & CEO
Exhibit Surveys
Pat Fallon
VP OF BUSINESS
DEVELOPMENT
CompuSystems, Inc.
Chris Meyer
VP OF SALES
Las Vegas Convention
& Visitors Authority
Joseph V. Popolo, Jr.
CEO
Freeman
NSF is Approaching 2008 Levels
“Third Quarter same-event revenue
was up in the high single-digits, with
growth coming across almost all segments,
and the number of exhibitors
and square footage approached 2008
levels. We are cautiously optimistic
for calendar 2012, but visibility
remains limited.”
Shura
Lindgren-Garnett
REGIONAL VP
Global Spectrum
Optimism Overshadows the Concern
“Overall, we continue to see an increase in NSF used,
attendance and dollars spent for 2011. While the increases
remain slight and conservative, they have been consistent.
Indications and predictions for 2012 continue to be strong,
and bookings and contracted space do show growth.
However, I think concern for 2012 is justifiably on many
of our minds given the very slight growth rates of GDP for
2011. At this point we may be being overly optimistic for
2012. I hope not!”
Steve Carey
DEPUTY EXECUTIVE
DIRECTOR
National Truck
Equipment Association
Gary Sain
PRESIDENT & CEO
Orlando/Orange County
Convention & Visitors
Bureau, Inc.
www.TradeShowExecutive.com | January 2012 23

TSE DASHBOARD
SPONSORED BY
UNGERBOECK
SOFTWARE
Attendance and Exhibitor Growth
Outpace Floor Space in November
BY DARLENE GUDEA, president; CAROL ANDREWS, editor-at-large, and HIL ANDERSON, senior editor
Oceanside, CA – Exhibit space was basically
flat for the 23 November shows
surveyed for the latest Trade Show Executive
(TSE) Dashboard of Monthly Trade Show
Metrics despite a decline at the largest
event of the month.
The exhibit area at the huge Annual
National RV Trade Show dipped (4.0)% this
year but the adjusted total exhibit space
for the Dashboard shows actually crept
up 0.1% thanks in part to a 9.9% jump at
the Automotive Aftermarket Products Expo
(AAPEX) in Las Vegas.
Meanwhile, the Annual National RV
Trade Show and AAPEX were two of the
six TSE Gold 100 events held in November,
giving the exhibition industry a solid
stretch run into both the holiday slowdown
and the end of a year that began
with show organizers holding their collective
breath about the world economy.
Together, the 23 shows tallied a 3.4%
adjusted increase in the number of exhibitors
and 3.5% growth in attendance.
That compared to a 4.2% boost in exhibit
space in October, a slight 0.3% increase in
exhibitors and (2.0)% dip in attendance,
reflecting volatility from month to month
as well as year over year.
The adjusted totals for the show, minus
outliers, were 3,351,092 net square feet
(nsf) of exhibit space, 9,369 exhibitors and
379,906 attendees. On a per-show average
basis, attendance worked out to 176,373
nsf, 493 exhibitors and 19,995 attendees.
Car Talk. The aisles at AAPEX were more abuzz than usual thanks to increases in attendance and exhibit
space that hovered around 10%. The show pushed near the 500,000 nsf mark as the global market for
auto accessories grows.
Of the 23 events surveyed, 12 reported
increases or no change in all three metrics.
Only one show, the RV Trade Show,
experienced declines across the board,
reflecting the state of that industry.
AAPEX Reaches Pinnacle
William T. Glasgow, Inc., and the two associations
that sponsor AAPEX, have had
their automotive-equipment and accessories
event in high gear in recent years. The
number of exhibitors this year climbed
11.8% to 2,291 and attendance increased
11.5% to 128,074. Exhibit space grew to
492,900 nsf compared to 448,700 in 2010.
The condition of the economy certainly
favors turning to the aftermarket to repair
or upgrade an older car rather than taking
out a loan for a new vehicle. But AAPEX
offers its own incentives to drive growth.
The show is also well positioned as part of
Automotive Aftermarket Industry Week in
Las Vegas and offers a full schedule of continuing
education credits for professional
certifications within the industry.
Glasgow has also put together specialty
product areas and networking opportunities
that stress building relationships
among buyers and sellers from different
parts of the world. “Our reception attendance
continues to increase each year,”
said Jeremy Denton, executive director of
the Overseas Automotive Council. “The
steady increase in attendance shows that
domestic buyers are coming to understand
the value of global marketing.”
Gold 100 Shows
FABTECH 2011. An encouraging sign
from the manufacturing sector came in
the form of a record-setting edition of the
already large FABTECH. The show spanned
522,000 nsf at McCormick Place and set a
show record. It was 30.8% larger than the
2009 edition, which was the last time the
show was held at McCormick Place.
The return to Chicago after spending
www.TradeShowExecutive.com | January 2012 25

TSE DASHBOARD
SPONSORED BY
UNGERBOECK
SOFTWARE
10%
Trade Show Executive
Dashboard Metrics – MONTHLY OVERVIEW
NET SQUARE FEET
10%
EXHIBITORS
10%
ATTENDEES
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DEC
2010
JAN
FEB
MAR
APR
MAY
JUN
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AUG
2011
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OCT
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(20)%
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2010
JAN
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AUG
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(20)%
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2010
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© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
10%
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CONSOLIDATED
QUARTERLY OVERVIEW
Q1
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Q1
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Exhibitors
NSF
Q3
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Attendees
CONSOLIDATED
ANNUAL OVERVIEW - 2010
NET SQ. FEET
EXHIBITORS
ATTENDEES
(2.7)%
0.8%
2.3%
Annual Wrapup Reveals Plunge
in Net SF. Exhibit space was the weakest
link in 2010, dropping (2.7)%, but
all signs point to an about face: net sf is
expected to grow the fastest of all three
metrics when 2011 comes to a close.
Down But Not Out in Q3. Trade
shows hit the doldrums in Q3 with little
to no growth.
The exhibition industry had a solid stretch run
into both the holiday slow-down and the end
of a year that began with show organizers holding
their collective breath about the world economy.
2010 in Atlanta marked the first trip to
McCormick Place for the heavy machinery
show since the labor environment
changed for the better. “Our exhibitors
cited the improved labor conditions and
cost savings as key to their decisions to
bring in a record number of machines
and multi-story displays,” said Show
Manager Joe Catalano.
IAAPA Attractions Expo. Orlando’s many
theme parks from Disney World on down
make it a natural destination for operators
of amusement parks worldwide. The
show offers an opportunity to not only
see what the competition is up to but
also catch up on the latest products and
trends, thus making IAAPA Attractions
Expo a must-attend event.
Nearly 26,000 attendees from 118 nations
gathered in Orlando and boosted
the show metrics for attendance and
exhibit space. “The results surpassed
our expectations on several fronts,” said
IAAPA President and CEO Chip Cleary.
“Exhibit sales, buyer attendance, participation
in educational programs and total
registration were all up from 2012.”
Attendance grew 3.2% over 2010 show,
26 January 2012 | Trade Show Executive

SPONSORED BY
UNGERBOECK
SOFTWARE
which was also held in Orlando, and
exhibit space grew 5.4% despite a (3.0)%
decline in the exhibitor count. On a more
positive note, 130 of the 1,106 exhibiting
companies immediately renewed for 2012.
International Pool/Spa/Patio Expo saw its
exhibit space remain flat at 122,250 nsf
while attendance and exhibitors both
increased more than 5%.
Hanley Wood Exhibitions also saw
encouragement in the number of firsttime
exhibitors and the return of several
companies that, for whatever reason,
had not exhibited in recent years. “We’re
very pleased that the show generated an
increase in attendance for the second
consecutive year despite the continuing
economic challenges,” said Expo Director
Lindsay Roberts.
Debuting this year on the show floor
was the Energy Efficiency & Green Pavilion,
which included a steady schedule of product
demonstrations as well as exhibits.
RSNA Annual Scientific Assembly & Annual
Meeting. The huge medical conference
and trade show saw modest but acrossthe-board
growth, including a 2.2% increase
in floor space at McCormick Place.
Exhibit space grew to 463,150 nsf and
exhibitor count and attendance were
flat at less than 1% growth. Among the
attendee sectors, the number of medical
physicists – the people who calculate a
safe dosage of radiation for patients –
jumped 17% to a record 1,328. Radiologist
attendance also set a record at 16,272.
Revved Up RVers
Despite seeing all three metrics decline,
the Annual National RV Trade Show still
occupied 730,449 nsf and drew 8,159
professional attendees.
“I thought there was a positive energy
at the show and an upbeat attitude
among the exhibitors and the attendees,”
said Richard Coon, president of the Recreation
Vehicle Industry Association.
The downturn in metrics was chalked
up to the economy, but Coon said the industry
believes the strategy of maintaining
even modest sales for the time being
would carry them through the storm.
Leading Sectors
Good news for the RV industry was the
strong overall showing by the travel
sector. With a boost from the IAAPA
Attractions Expo, travel was the leading
sector for Dashboard shows followed by
the medical sector and manufacturing.
Chicago in the Loop
Chicago topped the list of venues hosting
Dashboard shows in terms of total
net square footage. Chicago tallied four
Dashboard shows, including Gold 100
events FABTECH and RSNA, totaling an
impressive 1,117,550 nsf.
Louisville, which topped the leader
board in October, was second in November
based solely on the RV Trade Show.
Las Vegas placed third with AAPEX
and three other Dashboard shows spanning
684,850 nsf.
Next Month
December provided plenty of time to
squeeze in a Gold 100 trade show or conference
with the holiday shopping.
The final month of 2011 includes Sign
World International in Atlantic City and
the Performance Racing Industry Trade Show
in Orlando. And San Francisco hosts the
American Geophysical Union Fall Meeting
and POWER-GEN International takes place
in Las Vegas. TSE will have reports on
those and other shows in the next Dashboard
analysis in the February issue. TSE
Everyone into the ‘Pool.’ The number of exhibitors and attendees at International
Pool/Spa Expo grew more than 5%. A solid showing by fi rst-time and returning
exhibitors was especially encouraging.
Very Amusing. The worldwide theme-park industry continues to
thrive, which translated to good crowds at IAAPA Attractions Expo.
The Orlando venue continues to be a big draw.
www.TradeShowExecutive.com | January 2012 27

Trade Show Executive Dashboard
BY CAROL ANDREWS,
editor-at-large
MONTHLY TRADE SHOW METRICS – NOVEMBER 2011
TOP MANAGEMENTS*
Recreation Vehicle
Industry Association
Society of
Manufacturing Engineers
William T. Glasgow, Inc.
TOP CITIES*
Chicago
Louisville
Las Vegas
*Based on total nsf
GROWTH LEADERS
FABTECH
NWMA Annual Meeting,
Expo & Short Courses
AAPEX Automotive Aftermarket
Products Expo
TOP INDUSTRY
SECTORS*
Travel
Medical
Manufacturing
BENCHMARKS:
AVERAGE GROWTH
NSF: 0.1%
Exhibitors: 3.4%
Attendance: 3.5%
FORECASTED
GROWTH
NSF: 3.5%
Exhibitors: 2.6%
Attendance: 1.8%
November 2011 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2011/2010 2011/2010 VARIANCE 2011/2010 VARIANCE 2011/2010 VARIANCE 2011 VS. 2010
AAPEX Automotive Las Vegas 492,900 9.9% 2,291 11.8% 128,074 11.5% In the past two years, the number of
Aftermarket Products Expo Las Vegas 448,700 2,049 114,818 booths has increased by 1,100. The
William T. Glasgow, Inc.
show featured the New Product and
www.aapexshow.com
Packaging Showcase, the Shop of
Tomorrow and Where the Love Affair
Begins with the Toy Industry Association,
a special exhibit designed to
spark fond memories for attendees.
ACAAI Annual Boston 24,995 (33.7)% 100 (26.5)% 3,647 11.6% The 2011 show had the highest
Scientific Meeting Phoenix 37,700 136 3,269 attendance in ACAAI history. 99.7%
American College of Allergy,
of available booth space was sold.
Asthma & Immunology
www.acaai.org
ACR/ARHP Annual Chicago 70,400 (12.1)% 156 1.3% 15,500 est. 7.6% The show for anyone involved in the
Scientific Meeting Atlanta 80,100 154 14,400 research or delivery of rheumatologic
American College
care or services, included innovative
of Rheumatology
sessions, scientifi c abstracts,
www.rheumatology.org
education based on practice gaps,
the return of popular session formats
and hands-on skill training sessions.
AFCEA TechNet Asia- Honolulu 21,411 4.6% 158 (0.6)% N/A CU The event enabled attendees,
Pacific International Honolulu 20,476 159 4,036 including decision-makers from
Conference & Exposition
around the world, to stay informed
J. Spargo & Associates, Inc. about IT developments in the Pacifi c
www.jspargo.com
through exhibits, technical panels and
featured speakers.
CU = Comparison Unavailable
AIA Minnesota Annual Minneapolis 20,200 No change 208 0.5% 1,900 est. 8.6% More than 50 programs covering
Convention & Product Expo Minneapolis 20,200 207 1,750 design, materials and systems;
AIA Minnesota
leadership and ethics; sustainable
www.aia-mn.org
design and technology. The exhibit
hall featured displays of awards and
themed projects from AIA Minnesota.
American Film Market Santa Monica, CA 155,400 1.3% 356 3.8% 7,988 3.8% The number of buying companies
Independent Film and Santa Monica, CA 153,400 343 7,695 was up 8% and the number of buying
Television Alliance
executives was up 7%. A fi ve-day
www.AmericanFilmMarket.com
sold-out conference was launched
at the show.
Annual Nat’l RV Trade Show Louisville 730,449 (4.0)% 318 (1.2)% 8,159 (6.2)% There was optimism among attendees
Recreation Vehicle Louisville 761,193 322 8,696 that the RV industry continues to
Industry Association
have a promising future despite
www.rvia.org
Trade Show Executive’s
economic uncertainty. Despite lower
attendance, there were reports of
steady traffi c and strong sales activity
from exhibiting companies.
28 January 2012 | Trade Show Executive

Trade Show Executive
Dashboard Metrics – NOVEMBER 2011
SPONSORED BY
UNGERBOECK
SOFTWARE
November 2011 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2011/2010 2011/2010 VARIANCE 2011/2010 VARIANCE 2011/2010 VARIANCE 2011 VS. 2010
Automation Fair Chicago 62,500 2.8% 133 5.6% 14,549 51.1% Records were set in overall
Rockwell Automation Orlando 60,800 126 9,627 attendance, customer attendance,
www.automationfair.com
Process Solutions User Group
attendance, number of exhibiting
partner companies and participating
partner high schools and universities.
CAHF Annual Palm Springs 46,273 No change 241 4.8% 2,145 4.0% There were 61 new exhibitors
Trade Show Executive’s
Convention Palm Springs 46,273 230 2,062 compared to 36 in 2010. For the fi rst
and Expo
time, the show offered an online
California Association of
appointment system and a charging
Healthcare Facilities
kiosk for mobile devices.
www.cahf.org
DEMA Show Orlando 122,000 3.6% 553 1.1% 9,243 (5.2)% Although attendance was down
The Diving Equipment & Las Vegas 117,800 547 9,753 slightly, the aisles were crowded and
Marketing Association
selling was strong. There was
National Trade Productions, Inc.
positive feedback from exhibitors,
www.ntpshow.com
and space selection for the next
www.demashow.com
show has exceeded all show
management projections.
EMEX - Emergency Mgmt. Las Vegas 31,200 5.1% 183 8.9% 2,510 6.9% The U.S. Department of Defense held
& Homeland Security Expo San Antonio 29,700 168 2,349 its Emergency Management Summit
International Association
in conjunction with the conference.
of Emergency Managers
Richard Serino, Deputy Administrator
www.iaem.com/www.emex.org
of FEMA, delivered the keynote
address. The event featured more
than 85 breakout presentations.
FABTECH Chicago 522,000 30.8% 1,360 25.3% 35,457 39.0% The largest expo in the show’s history,
Society of Manuf. Engineers Chicago (‘09) 398,935 1,085 25,500 breaking all records. The recession
www.fabtechexpo.com (‘09) (‘09) (‘09) rebound allowed many exhibitors to
increase their space and others to
rejoin the show. Increase in
attendance from Latin America, a
new Finishing/Coating technology
pavilion and 75 new green products
& technologies. Long-time exhibitors
described as their best show ever.
Greater New York New York 149,141 (17.3)% 683 9.6% 53,789 (7.5)% Net sq. ft. decreased even though the
Dental Meeting New York 180,279 623 58,135 number of exhibitors increased. Large
Greater New York
exhibitors downsized and many new
Dental Meeting
exhibitors took one booth each.
www.gnydm.com
Attendees came from all 50 states
and 132 countries.
Green Industry Edmonton, AB 25,400 (4.5)% 154 (3.8)% 2,000 5.3% Two of Alberta’s largest green
Show & Conference Edmonton, AB 26,600 160 1,900 industry organizations, the Alberta
Landscape Alberta Nursery
Greenhouse Growers Association
Trades Association
and Landscape Alberta, joined to
bring a comprehensive range of fi rstclass
speakers to the conference.
IAAPA Attractions Expo Orlando 477,424 5.4% 1,106 (3.0)% 25,800 est. 3.2% Show had an estimated $47.7 million
International Association of Orlando 453,100 1,140 25,000 economic impact on Orlando. Exhibit
Amusement Parks & Attractions
sales, buyer attendance, education
www.iappa.org
program participation, and total
registration were all up from 2010.
Exhibitors hailed from 32 countries.
International Hotel, New York 114,551 (7.9)% 647 0.3% 23,953 (5.8)% New was a Hotel F&B Zone, which
Motel + Restaurant Show New York 124,336 645 25,427 included products for food and
www.ihmrs.com
beverage operations, and an i.Menu
GLM
Expo, which showcased developers
www.glmshows.com
of tablet apps, vendors demonstrating
the latest menu and back-end offi ce
solutions, including cost-effective
ways to improve productivity.
© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Continued on next page
www.TradeShowExecutive.com | January 2012 29

Trade Show Executive
Dashboard Metrics – NOVEMBER 2011
SPONSORED BY
UNGERBOECK
SOFTWARE
November 2011 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2011/2010 2011/2010 VARIANCE 2011/2010 VARIANCE 2011/2010 VARIANCE 2011 VS. 2010
International Pool/Spa/ Las Vegas 122,250 (0.2)% 484 5.4% 9,717 5.0% Exhibitor and attendance numbers
Patio Expo Las Vegas 122,500 459 9,255 increased as a result of positive
Hanley Wood Exhibitions
response to email and telemarketing
www.PoolSpaPatio.com
campaigns. The show launched a
successful Exhibitor Invites Program.
MILCOM (AFCEA/IEEE Baltimore 53,900 5.7% 299 2.0% N/A CU This year marked the event’s 30th
Communications Society) San Jose, CA 50,980 293 5,170 anniversary. The show attracted
J. Spargo & Associates, Inc. decision makers from government,
www.jspargo.com
military, academia and industry.
CU = Comparison Unavailable
National Workers’ Las Vegas 38,500 No change 260 4.0% 4,200 16.7% More than 75% of exhibitors
Compensation & Disability Las Vegas 38,500 250 3,600 committed on-site to returning next
Conference & Expo
year. Attendees included attorneys,
LRP Publications
case managers, HR professionals,
www.WCConference.com
claims managers & insurance execs.
NWMA Annual Meeting, Reno, NV 62,500 22.5% 237 2.2% 2,800 33.3% Largest attendance in eight years.
Exposition & Short Courses Spokane, WA 51,000 232 2,100 Vendors had successful show, upbeat
Northwest Mining Association
atmosphere and standing room only
www.nwma.org
in breakout sessions. Exhibit hall was
sold out with a waitlist of 130.
Pacific Marine Expo Seattle 59,659 8.7% 366 4.0% 8,598 2.0% Attendees represented every facet
Diversifi ed Business Comm. Seattle 54,894 352 8,772 of industry. For the fi rst time, show
www.pacifi cmarineexpo.com
celebrated Boatyard Day with special
events honoring excellence in boat
design, construction and gear.
RSNA Scientific Assembly Chicago 462,650 2.2% 681 0.4% 58,232 0.3% 12% were fi rst-time exhibitors.
and Annual Meeting Chicago 452,750 678 58,044 Attendees contributed more than
Radiological Society
$133 million to Chicago’s economy.
of North America
New sessions included India Presents
www.rsna.org
and special programming.
SC11 Seattle 145,200 (1.8)% 345 (4.7)% 11,651 16.3% Attendees had opportunity to talk
Hall-Erickson New Orleans 147,800 362 10,022 with leading users, providers and
www.heiexpo.com
researchers. There was a record of
industry and research exhibitors and
of international attendees/exhibitors.
DASHBOARD ANALYSIS: Net SF of Exhibits Exhibitors Total Attendance
Total 4,010,903 11,319 429,912
(Sum of all fi gures submitted by show management) 3,878,016 10,720 411,380
Adjusted Total 3,351,092 9,369 379,906
(Excludes outliers and shows in which an 3,346,825 9,057 367,047
apples-to-apples comparison is not possible)
Averages 176,373 493 19,995
(Based on Adjusted Totals) 176,149 477 19,318
Percentage of Growth 0.1% 3.4% 3.5%
(Based on Adjusted Totals)
COMING UP
NEXT MONTH:
A review of shows
held in December
© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
30 January 2012 | Trade Show Executive

POWER LUNCH
Photo by Amy Shank, Mattox Photography
32 January 2012 | Trade Show Executive

SPONSORED BY
Jim
Bracken
BRINGING TOOLS TO THE TROOPS
Jim Bracken is a former Chairman of Nielsen’s Exposition Division and
until recently, the group show director of Nielsen’s three highly successful
U.S. Marine military trade shows: Marine West, Marine South and Modern
Day Marine. He joined the industry in 1984, after completing 26 years in
the U.S. Marines, retiring as a colonel.
Jim initially worked for and then purchased Capital Convention and Exhibit
Company in the Washington, DC area, which produced the annual Modern
Day Marine military exposition. His sold his company to Bill Communications
in 1993, which in turn was acquired by VNU, which changed its corporate
name to Nielsen in 2007. Jim was Nielsen’s first Exposition Division president
from 1993 to 2001 and then chairman until 2004. He has reduced his
time commitment of late, yet is still involved in these three top-tier events.
Jim’s exemplary military career allowed him to serve in several command
and staff roles, and also attend several prestigious military schools.
He also earned an MBA from Pepperdine University and attended the
Advanced Management School at Harvard Business School. Jim served in
Guantanamo during the Cuban Missile Crisis. In 1964, he had a short tour
in Vietnam, serving with a U.S. Army Special Forces A Team. He returned
to Vietnam for a long tour and served with the Marines in Danang area in
1968 and 1969. He has remained active in Marine Corps matters, having
served for six years on the boards of the Marine Corps Heritage Foundation
Board and the Marine Corps Scholarship Foundation.
Jim is also very visible in the trade show industry and served a term
as chairman of the Society of Independent Show Organizers (SISO).
He speaks frequently at industry events. He and his wife Judy live in
Alexandria, VA and have three sons and ten grandchildren. I spoke with
him just prior to the holidays.
BY BOB DALLMEYER, TSE columnist
www.TradeShowExecutive.com | January 2012 33

POWER LUNCH
SPONSORED BY
BOB: Nielsen organizes three successful
U.S. Marine-centric trade shows.
Please tell me what makes them unique.
For example, I’m interested in knowing
if you have sponsors for these events.?
JIM: In February, we produce Marine
West at Camp Pendleton in southern
California. In April, it’s Marine South at
Camp Lejeune in North Carolina. Our
largest event, Modern Day Marine, is at
Quantico, Virginia in late September.
And yes, we have sponsors: all three
expositions are sponsored by both the
Marine Corps League and the Marine
Corps Systems Command (MCSC). The
latter specifies and buys the majority of
the ground-related equipment for the
Corps. We are also co-sponsored by each
of the three Marine Corps bases where
we exhibit.
BOB: How large are these events in
terms of exhibitors and attendees?
JIM: The Marine West and Marine South
Expos have about 200 exhibiting companies
and are two-day “user” shows for the
Marine Divisions and their supporting
units. Each draws in excess of 3,500 attendees.
The Quantico show is a different
animal in that most research, development,
acquisition and procurement for
the entire Marine Corps is focused at
Quantico. Therefore, the Modern Day
Marine event draws in excess of 500
exhibitors and 8,000 plus attendees over
three days.
BOB: Are your shows growing
in this economic climate?
JIM: Our shows have grown substantially
over the last several years, mainly
because the dollars appropriated to the
Marine Corps for R&D, acquisition and
procurement have increased as this country’s
commitments in Iraq and Afghanistan
have multiplied. To get a sense of the
magnitude of the defense budget growth,
consider that the Department of Defense
was authorized $400 billion in total
spending in 2002. By 2011, that amount
had doubled to $800 billion.
34 January 2012 | Trade Show Executive
BOB: What about physical growth?
JIM: As the demand for exhibit space
steadily grew, we outgrew the base buildings
that housed each event. Now we are
under tents that we erect at each base.
These are major temporary structures
that can withstand 80 mph winds. They
are air-conditioned, well-lit and powered
by generators that we also bring to the
site. The expos are as self-contained as
possible and we bring everything needed
for a professional event. This includes
upscale toilet facilities, installation &
dismantling labor, etc. The purpose is to
impose the smallest possible burden on
the host base. When that’s not possible,
we reimburse the government for all
services provided. I don’t want to give
you the impression our facilities are like
The Marine market
is key to most of the
defense industry
because they are the
warfighters and must be
equipped to do battle in
the air, in the sea and on
land. We will likely see a
contraction in space, but
defense companies will
still be at our shows.
a convention center because there is no
doubt we are still very “expeditionary.”
As an example, our food and beverage
offerings are brought to the site in mobile
vans, which might sound appetizing until
you hear the Marines ask, “Where are the
Roach Coaches?”
BOB: What does the future
hold for these shows?
JIM: If the past is prologue and having
been involved in producing these Marine
shows since 1984, we will see the shows
contract as the Corps numbers are cut
from 202,000 to perhaps 186,000, or
even down to 170,000. Fewer Marines
means fewer weapons, garrison equipment,
training requirements, etc. But it
will most likely not be a forever situation
because of the unique role played by the
Corps in our country. Plus the Corps is
very scalable. The upside is that the Marine
market is key to most of the defense
industry because they are the warfighters
and must be equipped to do battle in the
air, in the sea and on land. We will likely
see a contraction in space, but defense
companies will still be at our shows with
their tried and true and new products
and services.
BOB: How do you keep your events
fresh year after year for the attendees?
JIM: You have to experience one of these
shows to understand the excitement
and interaction that takes place between
our Marine attendees and our exhibitors.
The Marines for the most part have
done combat tours and they know their
war-fighting equipment. They are truly
anxious to get into discussions about new
products and product improvements.
As a result, our exhibitors gain many
insights for their future product improvements.
You seldom encounter enthusiasm
of this caliber on a trade show floor.
BOB: Do you use any social
media with your events?
JIM: Since our attendees are mostly uniformed
Marines, attendee marketing is
somewhat simplified. As co-sponsors, the
bases go all out to ensure their Marines
and the civilian workforce are afforded
the opportunity to attend these shows.
This obviously reduces our need for social
media to build attendance. However, we
do utilize Facebook to build an ongoing
community between events.
BOB: Your shows occupy a highly
important national niche marketplace.
How do you increase their impact,
particularly since you go to the same
locations year after year?
JIM: At all three locations, we open with
a patriotic ceremony with brief speeches,
a ribbon-cutting and, best of all, a Marine
band playing a medley of patriotic songs,
topped off, of course, by the Marines
Hymn. This opening is varied every year
to keep it fresh. Each show also invites
Continued on page 36

POWER LUNCH
Early Accolades. Bracken’s achievements in the Marine Corps earned him recognition as a
leader who could get things done. That reputation followed him into the civilian life and his career
as a show organizer.
Early in the Journey. Bracken looks ‘em in the
eye as a young Marine captain in the 1960s. His
career in the Corps spanned 26 years and continues
through his leadership of trade shows for the
current generation of Leathernecks.
the Marines to bring their families at a
specific time on the last day. This is very
popular with the spouses and children
and adds to the excitement.
BOB: What about technical
sessions or seminars?
JIM: We have an exhibitor-only event
at Modern Day Marine, held on the last
morning. Three senior Marine generals
lay out their perspectives on what the
Corps is planning for the short and medium-term
in terms of R&D, acquisition
and procurement. This is limited to two
representatives from each company and
it is always a standing-room only crowd.
This “Report to Industry” is followed by
scheduled 20-minute, face-to-face exhibitor
appointments with the individual
program managers and product group
directors from the Marine Corps Systems
Command. This opportunity is unique
in military shows and is a highlight for
many of our exhibitors.
Continued from page 34
BOB: I remember taking part in many
military shows when I was an exhibitor
at United Technologies. As a corporate
sponsor, I also remember a lot of networking
and awards events. Can you
tell me about those?
JIM: Quantico is the most traditional
exposition among our events. During
that show, we hold the annual Enlisted
Awards Parade that honors 11 enlisted
Marines and a Navy Corpsman for their
noteworthy service to the Corps: Drill Instructor
of the Year, Recruiter of the year,
Reservist of the Year, etc. The parade,
held on the second day, typically draws
over 1,500 observers and the marching
units come from the Marine Barracks,
Washington, DC, and the Marine Corps
Drum and Bugle Corps. If you live in
the DC area, these are the same units
that conduct the very popular Sunset
Parades on each Friday of the summer.
Our Grand Banquet, at which the Marine
Corps League presents their two annual
awards, is always a sold-out black tie
event held at the Ritz Carlton in Arlington,
Virginia. It is attended by the U.S.
defense industry and the senior Marine
Corps leadership. The honored guest is
always the Commandant of the Marine
Corps. An unusual feature of this awards
dinner is fact that we always adjourn by
9:30 pm so everyone can be back on the
show floor the next day.
BOB: What about international
participation?
JIM: Modern Day Marine has a significant
global participation. All of the Washington-based
defense attaché community
is invited and most welcomed by both
the exhibitors and Marines. We see very
colorful uniforms throughout the three
halls and are always trying to figure out
the country and rank of these most interesting
individuals.
BOB: How do you define
a successful show?
JIM: From a corporate perspective, it first
needs to make a profit. From a personal
perspective, it’s a success when all the
stakeholders are happy – exhibitors,
attendees, sponsors and of course the
Marine Corps.
36 January 2012 | Trade Show Executive

SPONSORED BY
BOB: What do you value most
in your associates?
JIM: Loyalty is more important to me
than most other attributes.
BOB: Tell me about how you evaluate
future generations of organizers.?
JIM: I am in the twilight of my work years
and have had the good fortune to work in
a company that loves the Marine Corps
shows almost as much as I do. I have
worked with Joe Randall and David Loechner
in the chain of command to bring on a
former Marine, Charlie Baisley, who is my
successor. He is a natural, loves the business
and has added very substantial value to our
shows and to Nielsen. My plan is stay on
awhile longer in more of an advisory role,
but since we work with a very sparse staff,
I don’t see many days off coming up.
BOB: Tell me about your
staff – its size, composition, etc.?
JIM: Our Arlington, VA staff is small:
three full-time people. We work with the
Nielsen organization for our operational,
marketing and financial needs. One of
these is our operations guru, Deb Webb.
She has worked with me on Marine
events since the mid-‘90s and she is such
a powerhouse that the Marine Corps
tried to hire her several times and, of
course, I threaten them when they do.
BOB: How did you get into this business?
JIM: After leaving the Marine Corps, I
logically went to work on a trade show
that was tailored to this particular market
segment. I bought the company after
two years and the rest is history.
BOB: How would you describe
your management style?
JIM: My management style was hammered
into me by the Marine Corps:
we believe leaders are made, not born.
The Marines taught me to be fluid and
Coming Out Ahead. Bracken crosses the fi nish line, ready for more. Distance running on a regular
basis jibes with his philosophy that good managers aren’t born but can be developed through persistence
and hard work.
upfront with a disciplined, focused approach.
Their mantra is to adapt and
adjust to the hand you are dealt and get
it done. After having had decent success
with this approach during my service,
it naturally became part of me. To my
surprise, I found this same style practiced
by the great majority of the successful
senior managers I have worked with in
the trade show industry, and particularly
in Nielsen and its predecessor companies.
BOB: Who were your mentors?
JIM: When I first came to Bill Communications,
John Wickersham and Dan
O’Shea were wonderful. They were not
trade show people but they understood
the power of face-to-face and they gave
us everything we needed to grow from a
very small beginning into a very significant
presence in our industry.
BOB: What inspired you?
JIM: All my life I have been motivated
to accomplish good things. I like to stay
involved and see things through to a successful
conclusion.
BOB: What keeps you up at night?
JIM: Nothing. I sleep very soundly,
thank you.
Reach Jim Bracken at (703) 812-2704 or
jim.bracken@nielsen.com
Columnist BOB DALLMEYER, CEM, has been chairman of both the International Association of
Exhibitions and Events (IAEE) and the Trade Show Exhibitors Association (TSEA), as well as a former director
of the Center for Exhibition Industry Research (CEIR). In 2006, he was inducted into the Convention Industry
Council’s Hall of Leaders and received IAEE’s Pinnacle Award in 2008. Contact Bob at (323) 934-8300
or bdallmeyer@tradeshowexecutive.com
www.TradeShowExecutive.com | January 2012 37

TSE’s Trade Show Locator
ZOOM Presents the Leading Shows
Coming Up in North America
BY CARRI JENSEN, manager of directories
Whether you need a quick reminder of shows on
the horizon or are studying the market for potential
partnerships, co-locations or acquisitions, here is a list
of 116 of the most important trade shows scheduled for
March. Each show is listed by industry category and
contains both a wide-angle and close-up view of the
event, the organizer, the site and projected size. For a
list of shows coming up in the next 12 months—searchable
by field—go to www.TradeShowExecutive.com.
To be considered for future editions of ZOOM in
print and online, e-mail information on your show
to me at cjensen@tradeshowexecutive.com.
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
ADVERTISING & MARKETING
ERE Expo Spring Amy Suits 3/29/12 Manchester Grand Hyatt San Diego NSF Not Supplied
ERE Media, Inc. Conference Coordinator 3/30/12 San Diego, CA Exhibitors Not Supplied
www.ereexpo.com 212-671-1181 x813 Attendees Not Supplied
AEROSPACE & AVIATION
Cygnus Aviation Expo Emily Patten 3/7/12 Las Vegas Convention Center NSF Not Supplied
Cygnus Business Media Show Director 3/9/12 Las Vegas, NV 250 Exhibitors
www.cygnusaviation.com 847-454-2723 3,100 Attendees
AGRICULTURE & FARMING
Alberta Pork Congress Kate Cheney, CMP 3/28/12 Westerner Park 29,600 nsf
Alberta Pork Congress General Manager 3/29/12 Red Deer, AB 150 Exhibitors
www.albertaporkcongress.com 403-244-7821 1,000 Attendees
Commodity Classic Kristi Burmeister 3/1/12 Gaylord Opryland 100,000 nsf
Commodity Classic Trade Show Manager 3/3/12 Resort & Convention Center 943 Exhibitors
www.commodityclassic.com 636-922-5551 Nashville, TN 4,800 Attendees
GEAPS Exchange Melissa Serres 3/4/12 Minneapolis Convention Center 115,000 nsf
Grain Elevator & Processing Society Manager, Meetings Services 3/6/12 Minneapolis, MN 247 Exhibitors
www.geaps.com 952-928-4640 2,000 Attendees
Midwest Poultry Federation Convention Lara Durben 3/14/12 Saint Paul RiverCentre 30,000 nsf
Midwest Poultry Federation Comm. & Program Director 3/15/12 St. Paul, MN 190 Exhibitors
www.midwestpoultry.com 763-682-2171 2,000 Attendees
North American Farm & Power Show Steve Guenthner 3/15/12 Four Seasons Complex/ 99,000 nsf
Tradexpos, Inc. Show Manager 3/17/12 Steele County Fairgrounds 286 Exhibitors
www.tradexpos.com 800-949-3976 Owatonna, MN 34,000 Attendees
AMUSEMENT, ENTERTAINMENT & GAMING
Amusement Expo Brian Glasgow 3/14/12 Las Vegas Convention Center NSF Not Supplied
William T. Glasgow, Inc. Senior Show Manager 3/16/12 Las Vegas, NV 300 Exhibitors
www.amusementexpo.org 708-226-1300 6,000 Attendees
APPAREL, BEAUTY, SHOES & TEXTILES
Allied Beauty Assn. Show - Montreal Marc Speir 3/11/12 Palais des congrès de Montréal 130,000 nsf
Allied Beauty Association Executive Director 3/12/12 Montréal, QC 105 Exhibitors
www.abacanada.com 905-568-0158 10,000 Attendees
America’s Beauty Show Paul Dykstra 3/3/12 McCormick Place 160,000 nsf
Cosmetologists Chicago ® CEO 3/5/12 Chicago, IL 400 Exhibitors
www.americasbeautyshow.com 312-321-6809 50,000 Attendees
Children’s Club Stanley Kaye 3/11/12 Jacob K. Javits Convention Center NSF Not Supplied
ENK International Show Manager 3/13/12 New York, NY Exhibitors Not Supplied
www.enkshows.com 212-759-8055 Attendees Not Supplied
Imprinted Sportswear Show Atlantic City Nikki Houston 3/9/12 Atlantic City Convention Center 46,000 nsf
Nielsen Show Director 3/11/12 Atlantic City, NJ Exhibitors Not Supplied
www.issshows.com 770-291-5416 7,500 Attendees
38 January 2012 | Trade Show Executive

Trade Show Executive
Leading Shows Coming Up – MARCH 2012
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
APPAREL, BEAUTY, SHOES & TEXTILES continued...
OFE presents The Profile Show Michael Dargavel, CEM 3/4/12 Toronto Congress Centre NSF Not Supplied
Ontario Fashion Exhibitors Show Manager 3/7/12 Toronto, ON 230 Exhibitors
www.profi leshow.ca 416-596-2401 3,700 Attendees
ART, MUSIC & CULTURE
Artexpo New York Eric Smith 3/22/12 Pier 92 50,000 nsf
Redwood Media Group CEO 3/25/12 New York, NY 450 Exhibitors
www.artexponewyork.com 216-225-0962 16,000 Attendees
SXSW Trade Show: Amy Wanke 3/12/12 Austin Convention Center NSF Not Supplied
The Exhibition for Creative Industries Sales Manager 3/15/12 Austin, TX 360 Exhibitors
South By Southwest, Inc. 512-467-7979 49,000+ Attendees
www.sxsw.com
AUTOMOTIVE, TRUCKING & TRANSPORTATION
Hot Rod & Restoration Trade Show Jane Sweeney 3/22/12 Indiana Convention Center & 22,100 nsf
Bobit Business Media Event Manager 3/24/12 Lucas Oil Stadium 130 Exhibitors
www.hotrodshow.com 310-533-2538 Indianapolis, IN 3,775 Attendees
Mid-America Trucking Show Toby Young 3/22/12 Kentucky Exposition Center 720,000 nsf
Exhibit Management Associates, Inc. President 3/24/12 Louisville, KY 1,000 Exhibitors
www.truckingshow.com 502-899-3892 70,000 Attendees
Seatrade Cruise Shipping Miami Cindy Salgado 3/12/12 Miami Beach Convention Center 152,383 nsf
UBM Live Group Operations Manager 3/15/12 Miami Beach, FL 983 Exhibitors
www.cruiseshippingmiami.com 609-759-4700 10,000 Attendees
The Work Truck Show Steve Carey 3/6/12 Indiana Convention Center & 232,000 nsf
NTEA - The Association for the Deputy Executive Director 3/8/12 Lucas Oil Stadium 550 Exhibitors
Work Truck Industry 248-489-7090 Indianapolis, IN 10,500 Attendees
www.ntea.com
BUILDING & CONSTRUCTION
AGG1 Aggregates Forum & Expo Melissa Magestro 3/13/12 Charlotte Convention Center 30,000 nsf
Association of Equipment Manufacturers Show Director 3/15/12 Charlotte, NC Exhibitors Not Supplied
www.agg1.org 414-298-4145 Attendees Not Supplied
Co-located with World of Asphalt Show & Conference
Atlantic Builders Convention Irene Opitz 3/28/12 Atlantic City Convention Center 75,000 nsf
New Jersey Builders Association Director of Convention & 3/30/12 Atlantic City, NJ 400 Exhibitors
www.abconvention.com Member Services 8,000 Attendees
609-587-5577
Atlantic Heavy Equipment Show Mark Cusack 3/29/12 Moncton Coliseum Complex NSF Not Supplied
Master Promotions Ltd. Show Manager 3/30/12 Moncton, NB Exhibitors Not Supplied
www.masterpromotions.ca 506-658-0018 12,000 Attendees
Buildex Edmonton Paul Maryschak 3/20/12 Northlands 22,500 nsf
MMPI Canada Show Director 3/21/12 Edmonton, AB 150 Exhibitors
www.buildexedmonton.com 780-423-5911 2,000 Attendees
Central New York Hard Hat Expo Ken Maring 3/7/12 New York State Fairgrounds NSF Not Supplied
Lee Trade Shows, Inc. Trade Show Manager 3/8/12 Syracuse, NY 150 Exhibitors
www.hardhatexpo.com 518-673-3237 x227 8,500 Attendees
Flow Expo Eddie Edwards 3/3/12 Long Beach Convention & NSF Not Supplied
Plumbing Heating Cooling Contractors Trade Show Manager 3/3/12 Entertainment Center 150 Exhibitors
Association of the Greater Los Angeles Area 323-913-7340 Long Beach, CA 4,000 Attendees
www.phccglaa.org
© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Continued on next page
www.TradeShowExecutive.com | January 2012 39

Trade Show Executive
Leading Shows Coming Up – MARCH 2012
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
BUILDING & CONSTRUCTION continued...
Hawaii Buildings, Facilities & Ken Kanter 3/7/12 Neil S. Blaisdell Center 30,000 nsf
Property Management Expo Exposition Director 3/8/12 Honolulu, HI 215 Exhibitors
Douglas Trade Shows 888-376-1516 2,400 Attendees
www.douglastradeshows.com
National Facilities Management & Todd Kotlarek 3/13/12 Baltimore Convention Center 80,000 nsf
Technology Conference & Expo (NFMT) Director of Live Events 3/15/12 Baltimore, MD 500 Exhibitors
Trade Press Media Group, Inc. 414-228-7701 x577 5,000 Attendees
www.nfmt.com
World of Asphalt Show & Conference Melissa Magestro 3/13/12 Charlotte Convention Center 75,000 nsf
Association of Equipment Manufacturers Show Director 3/15/12 Charlotte, NC Exhibitors Not Supplied
www.worldofasphalt.com 414-298-4145 Attendees Not Supplied
Co-located with AGG1 Aggregates Forum & Expo
COMMUNICATIONS & BROADCASTING
Channel Partners Conference & Expo Sarah Waschler 3/27/12 Caesars Palace 22,500 nsf
Virgo Publishing, LLC Director, Events 3/29/12 Las Vegas, NV 150 Exhibitors
www.channelpartnersconference.com 866-230-2311 3,500 Attendees
Enterprise Connect Fred Knight 3/26/12 Gaylord Palms Resort & 35,000 nsf
UBM TechWeb General Manager & Co-Chair 3/28/12 Convention Center 135 Exhibitors
www.enterpriseconnect.com 630-515-2626 Kissimmee, FL 5,000 Attendees
OFC/NFOEC Dave Coray 3/6/12 Los Angeles Convention Center 144,500 nsf
The Optical Society (OSA) Director of Operations 3/8/12 Los Angeles, CA 550 Exhibitors
www.ofcnfoec.org 202-416-1953 11,100 Attendees
SATELLITE Jenn Heinold, CEM 3/12/12 Walter E. Washington 80,000 nsf
Access Intelligence Show Director 3/14/12 Convention Center 350 Exhibitors
www.satellite2012.com 301-354-1813 Washington, DC 11,500 Attendees
COMPUTERS & SOFTWARE APPLICATIONS
DESIGN West - ESC Silicon Valley Wendy Yamaguma 3/26/12 San Jose Convention Center NSF Not Supplied
UBM Electronics Event Director 3/29/12 San Jose, CA 330 Exhibitors
www.ubmdesign.com 415-947-6691 11,000 Attendees
Trade Show Executive’s Dscoop7 (Digital Alexa Newman 3/22/12 Gaylord National Resort & 30,000 nsf
Solutions Cooperative) Partner Engagement Manager 3/24/12 Convention Center 95 Exhibitors
SmithBucklin Corporation 312-673-5731 National Harbor, MD 2,400 Attendees
www.dscoop.org
CONSUMER GOODS & RETAIL TRADE
CAMEX - Campus Market Expo Mary Adler-Kozak 3/4/12 Calvin L. Rampton Salt Palace 155,500 nsf
National Association of College Stores Trade Show Director 3/6/12 Convention Center 700 Exhibitors
www.camex.org 440-775-7777 x2265 Salt Lake City, UT 6,900 Attendees
M-PACT (Midwest Petroleum & Judi DuPont 3/14/12 Indiana Convention Center & 64,650 nsf
Convenience Tradeshow) Booth Sales Manager 3/15/12 Lucas Oil Stadium 425 Exhibitors
IPCA, IPMA, IACS, KPMA, OPMCA 217-241-0507 Indianapolis, IN 3,765 Attendees
www.m-pact.org
DENTAL
The Thomas P. Hinman Dental Meeting Sylvia Ratchford 3/22/12 Georgia World Congress Center 90,000 nsf
The Hinman Dental Society of Atlanta Executive Director 3/24/12 Atlanta, GA 400 Exhibitors
www.hinman.org 404-231-1663 23,000 Attendees
Pacific Dental Conference Show Management 3/8/12 Vancouver Convention Centre 51,700 nsf
Pacifi c Dental Conference 604-736-3781 3/10/12 Vancouver, BC 257 Exhibitors
www.pdconf.com
11,500 Attendees
40 January 2012 | Trade Show Executive

Trade Show Executive
Leading Shows Coming Up – MARCH 2012
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
DENTAL continued...
Western Regional Dental Convention Sharon Scronic 3/29/12 Phoenix Convention Center 41,000 nsf
Arizona Dental Association CE/Convention Coordinator 3/31/12 Phoenix, AZ 365 Exhibitors
www.westernregional.org 480-344-5777 6,700 Attendees
EDUCATION, TRAINING, SCIENCE & RESEARCH
ACS Spring National Meeting & Exposition Vanessa Johnson-Evans 3/25/12 San Diego Convention Center 50,000 nsf
American Chemical Society Manager of Conferences 3/27/12 San Diego, CA 300 Exhibitors
www.acs.org 202-872-4553 12,000 Attendees
ASCD Annual Conference & Exhibit Show Brittany Fleming 3/24/12 Pennsylvania Convention Center 80,000 nsf
Assn. for Supervision & Curriculum Dvlp. Exhibits Manager 3/26/12 Philadelphia, PA 400 Exhibitors
www.ascd.org 703-575-5629 8,000 Attendees
NASPA Annual Conference Arlene Kidwell 3/10/12 Phoenix Convention Center 64,000 nsf
NASPA - Student Affairs Senior Director of Meetings 3/14/12 Phoenix, AZ 150 Exhibitors
Administrators in Higher Education 202-265-7500 3,500 Attendees
www.naspa.org
NSSEA Ed Expo Joe Tucker, CEM, CMP 3/21/12 Baltimore Convention Center 90,000 nsf
Exposition Management, Inc. Exhibit Manager 3/23/12 Baltimore, MD 400 Exhibitors
www.nssea.org 301-495-0240 1,250 Attendees
NSTA Nat’l Congress on Science Education Richard Smith 3/29/12 Indiana Convention Center & 120,000 nsf
National Science Teachers Association Managing Director 4/1/12 Lucas Oil Stadium 500 Exhibitors
www.nsta.org 703-312-9282 Indianapolis, IN 14,000 Attendees
Trade Show Executive’s
PITTCON Jon Peace 3/12/12 Orange County Convention Center 220,000 nsf
The Pittsburgh Conf. President 3/15/12 Orlando, FL 950 Exhibitors
on Analytical Chemistry 412-825-3220 17,000 Attendees
and Applied Spectroscopy, Inc.
www.pittcon.org
TESOL International Convention & Catherine Curtis 3/28/12 Pennsylvania Convention Center 30,000 nsf
English Language Expo Conf. & Exhibits Coordinator 3/31/12 Philadelphia, PA 165 Exhibitors
TESOL International Association 703-836-0774 7,000 Attendees
www.tesolconvention.org
TMS Annual Meeting & Exhibition Louise Wallach 3/12/12 Walt Disney World NSF Not Supplied
The Minerals, Metals & Material Society Senior Manager - Events 3/14/12 Swan & Dolphin Resort 160 Exhibitors
www.tms.org 724-776-9000 Lake Buena Vista, FL 4,000 Attendees
ELECTRICAL & ELECTRONICS
Digital Signage Expo Chris Gibbs 3/6/12 Las Vegas Convention Center 55,000 nsf
ExpoNation, LLC President/COO 3/9/12 Las Vegas, NV 160 Exhibitors
www.digitalsignageexpo.net 770-649-0300 x17 3,500 Attendees
EXHIBITION & MEETING INDUSTRY
Canadian Special Events & Meetings Expo Stacy Wyatt 3/28/12 Metro Toronto Convention Centre 40,000 nsf
Canadian Event Perspective Magazine Managing Editor 3/30/12 Toronto, ON 140 Exhibitors
www.canadianspecialevents.com 877-212-3976 2,500 Attendees
EXHIBITOR Carol Fojtik 3/5/12 Mandalay Bay Resort & Casino 50,000 nsf
Hall-Erickson, Inc. Senior VP 3/7/12 Las Vegas, NV 300 Exhibitors
www.exhibitoronline.com 630-434-7779 6,000 Attendees
FOOD & BEVERAGE
Atlantic Bakery Expo Howard Casper 3/18/12 Atlantic City Convention Center 150,000 nsf
New Jersey Bakers Board of Trade/New York Show Manager 3/19/12 Atlantic City, NJ 300 Exhibitors
State Assn. of Manufacturing Retail Bakers 215-732-4440 x3 8,000 Attendees
www.abe2012.com
© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Continued on next page
www.TradeShowExecutive.com | January 2012 41

Trade Show Executive
Leading Shows Coming Up – MARCH 2012
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
FOOD & BEVERAGE continued...
Coffee Fest New York David Heilbrunn 3/9/12 Jacob K. Javits Convention Center 18,000 nsf
Coffee Fest Show Manager 3/11/12 New York, NY 180 Exhibitors
www.coffeefest.com 425-295-3300 x113 5,000 Attendees
CRFA Show Edwin Cabural 3/4/12 Direct Energy Centre, NSF Not Supplied
Canadian Restaurant & Foodservices Assn. Show Manager 3/6/12 Boston, MA 700 Exhibitors
www.crfa.ca 416-923-8416 x4240 Toronto, ON 12,000 Attendees
International Boston Seafood Show Liz Plizga 3/11/12 Boston Convention & 175,000 nsf
and Seafood Processing America Show Director 3/13/12 Exhibition Center 800 Exhibitors
Diversifi ed Business Communications 207-842-5549 Boston, MA 17,000 Attendees
www.bostonseafood.com
Co-located with New England Food Show
International Pizza Expo Bill Oakley 3/13/12 Las Vegas Convention Center 100,000 nsf
Pizza Today Executive VP/Show Manager 3/15/12 Las Vegas, NV 450 Exhibitors
www.pizzaexpo.com 502-736-9500 x520 11,000 Attendees
International Restaurant & Ron Mathews 3/4/12 Jacob K. Javits Convention Center 65,000 nsf
Foodservice Show of New York VP, Restaurant & 3/6/12 New York, NY 550 Exhibitors
Reed Exhibitions Foodservice Events 16,000 Attendees
www.internationalrestaurantny.com 203-840-5556
Natural Products Expo West/Engredea Adam Andersen 3/9/12 Anaheim Convention Center 375,000 nsf
New Hope Natural Media, Show Director 3/11/12 Anaheim, CA 2,255 Exhibitors
a division of Penton Media 303-939-8440 60,000 Attendees
www.expowest.com
New England Food Show Bob Callahan 3/11/12 Boston Convention & 45,500 nsf
Diversifi ed Business Communications Group Show Director 3/13/12 Exhibition Center 530 Exhibitors
www.nefs-expo.com 207-842-5592 Boston, MA 9,000 Attendees
Co-located with International Boston Seafood Show and Seafood Processing America
Nightclub & Bar Convention & Trade Show Liza Wylie 3/13/12 Las Vegas Convention Center 160,000 nsf
Questex Media Group LLC Group VP 3/14/12 Las Vegas, NV 650 Exhibitors
www.ncbshow.com 203-227-9875 31,000 Attendees
Wineries Unlimited Mike Hodge 3/28/12 Greater Richmond Convention Center 100,000 nsf
Vineyard & Winery Management, Inc. Conference Director 3/29/12 Richmond, VA 330 Exhibitors
www.wineriesunlimited.com 303-530-0205 x24 3,500 Attendees
GOVERNMENT & MILITARY
Naval Expeditionary Forces Joe Vilga 3/13/12 Virginia Beach Convention Center 20,300 nsf
Symposium and Expo Exhibits Manager 3/14/12 Virginia Beach, VA 127 Exhibitors
The Lodestar Group, LLC 919-954-1633 1,800 Attendees
defensetradeshows.com
HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING
Architectural Digest Home Design Show Megan Davidson 3/22/12 Pier 94 110,000 nsf
Merchandise Mart Properties, Inc. Director of Operations 3/25/12 New York, NY 300 Exhibitors
www.archdigesthomeshow.com 312-527-7514 31,000 Attendees
Hearth, Patio & Barbecue Expo Kelly VanDermark 3/1/12 Georgia World Congress Center 125,000 nsf
Hearth, Patio & Barbecue Association Dir. of Meetings & Expositions 3/3/12 Atlanta, GA 350 Exhibitors
www.hpbexpo.com 703-522-0086 x113 7,500 Attendees
Int’l Home + Housewares Show Mia Rampersad 3/10/12 McCormick Place 750,000 nsf
Int’l Housewares Association VP, Trade Shows 3/13/12 Chicago, IL 2,000 Exhibitors
www.housewares.org 847-292-4200 60,000 Attendees
42 January 2012 | Trade Show Executive

Trade Show Executive
Leading Shows Coming Up – MARCH 2012
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
INDUSTRIAL
CMX-CIPHEX Show Management 3/22/12 Metro Toronto Convention Centre 100,000 nsf
Shield Associates Ltd. 416-444-5225 3/24/12 Toronto, ON 500 Exhibitors
www.cmxciphexshow.com
15,000 Attendees
JEWELRY
Trade Show Executive’s
Jewelers Int’l Showcase Michael Breslow 3/31/12 Miami Beach Convention Center 50,000 nsf
JIS President 4/2/12 Miami Beach, FL 300 Exhibitors
www.jisshow.com 561-998-0205 x9 8,000 Attendees
MJSA Expo New York Kristin Kopaz 3/11/12 Hilton New York 40,000 nsf
Manufacturing Jewelers & Operations Manager 3/13/12 New York, NY 200 Exhibitors
Suppliers of America 401-274-3840 3,000 Attendees
www.mjsa.org
MANAGEMENT, HUMAN RESOURCES & NETWORKING
ARA International Awards Market Brian Fitzgerald 3/7/12 Las Vegas Convention Center 50,000 nsf
Awards & Recognition Association Show Manager 3/9/12 Las Vegas, NV 250 Exhibitors
www.aralasvegas.com 847-375-4751 5,000 Attendees
MANUFACTURING & PACKAGING
FABTECH Canada Janine Saperson 3/20/12 Toronto Congress Centre 60,000 nsf
SME, AWS, FMA Event Manager 3/22/12 Toronto, ON 300 Exhibitors
www.fabtechcanada.com 905-752-4447 5,000 Attendees
MD&M Texas, TexasPack, ATX Texas, Design & Manufacturing Texas, AeroCon, Quality Expo Texas,
and Sustainability in Manufacturing Expo Joshua Dome 3/14/12 Fort Worth Convention Center NSF Not Supplied
UBM Canon Director, Events 3/15/12 Fort Worth, TX Exhibitors Not Supplied
www.canontexasshows.com 310-445-4200 Attendees Not Supplied
WESTEC Show Management 3/27/12 Los Angeles Convention Center 83,785 nsf
Society of Manufacturing Engineers 800-733-4763 3/29/12 Los Angeles, CA 350 Exhibitors
www.westeconline.com
12,400 Attendees
MEDICAL & HEALTHCARE PRODUCTS
AAD Annual Meeting Sara Peterson 3/17/12 San Diego Convention Center 185,800 nsf
American Academy of Dermatology Senior Manager, Exhibits 3/20/12 San Diego, CA Exhibitors Not Supplied
www.aad.org 847-330-0230 17,000 Attendees
Abilities Expo Los Angeles David Korse 3/30/12 Los Angeles Convention Center 45,000 nsf
5Net4 Productions, LLC President & CEO 4/1/12 Los Angeles, CA 180 Exhibitors
www.abilitiesexpo.com 310-450-8831 x130 6,800 Attendees
ACC Annual Scientific Susan Krys 3/24/12 McCormick Place 175,000 nsf
Session & Expo (ACC.12) Senior Director - Expo, 3/26/12 Chicago, IL 325 Exhibitors
American College of Cardiology Promotions & Industry Events 19,500 Attendees
www.accscientifi csession.org 202-375-6669
ACMG Annual Clinical Genetics Meeting Jane Dahlroth, CEM, CMP 3/28/12 Charlotte Convention Center 20,000 nsf
Trade Show Executive’s American College of Director of Meetings & Exhibits 3/30/12 Charlotte, NC 100 Exhibitors
Medical Genetics 703-921-0333 1,900 Attendees
www.acmgmeeting.net
AO Annual Meeting Dianne Kubis 3/1/12 Phoenix Convention Center 44,000 nsf
Academy of Osseointegration Exhibit Manager 3/3/12 Phoenix, AZ 110 Exhibitors
www.osseo.org 847-439-1919 2,500 Attendees
AONE Annual Meeting & Exposition Jennifer Shupe 3/22/12 John B. Hynes Veterans NSF Not Supplied
SmithBucklin Corporation AONE Exhibit Sales Manager 3/23/12 Memorial Convention Center 200 Exhibitors
www.aone.org 312-673-5742 Boston, MA 2,000 Attendees
© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Continued on next page
www.TradeShowExecutive.com | January 2012 43

Trade Show Executive
Leading Shows Coming Up – MARCH 2012
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
MEDICAL & HEALTHCARE PRODUCTS continued...
AORN Annual Congress Tricia Cavallo, CMP, CEM 3/26/12 New Orleans Ernest N. Morial 170,000 nsf
Assn. of periOperative Registered Nurses Director of Meetings & 3/28/12 Convention Center 500 Exhibitors
www.aorn.org Virtual Events New Orleans, LA 11,000 Attendees
303-755-6304
ASHE Int’l Summit & Exhibition on Health Benjamin Rabe, CEM 3/4/12 Phoenix Convention Center NSF Not Supplied
Facility Planning, Design & Construction Exhibit Manager 3/7/12 Phoenix, AZ 220 Exhibitors
SmithBucklin Corporation 312-673-4903 3,000 Attendees
www.ashe.org
Audiology Now! Lisa Yonkers 3/29/12 Boston Convention & 106,600 nsf
American Academy of Audiology Senior Director of 3/31/12 Exhibition Center 300 Exhibitors
www.audiologynow.org Meeting Services Boston, MA 7,000 Attendees
800-AAA-2336
FAH Public Policy Conference & Bonnie Moneypenny 3/4/12 Washington Marriott Wardman Park 70,000 nsf
Business Exposition Senior VP of 3/6/12 Washington, DC Exhibitors Not Supplied
Federation of American Hospitals Administrative Services 1,400 Attendees
www.fah.org 501-661-9555
International Vision Expo East Tom Loughran 3/23/12 Jacob K. Javits Convention Center 250,000 nsf
Reed Exhibitions Industry VP 3/25/12 New York, NY 500 Exhibitors
www.visionexpoeast.com 203-840-5695 22,100 Attendees
Ohio Safety Congress & Expo Julie Darby Martin, CMP 3/27/12 Greater Columbus Convention Center 25,000 nsf
Ohio Bureau of Workers Compensation Event Manager 3/29/12 Columbus, OH 200 Exhibitors
www.ohiobwc.com 800-644-6292 5,000 Attendees
SECO Rainey Richards 3/1/12 Georgia World Congress Center 58,000 nsf
Southern Council of Optometrists Exhibits Manager 3/3/12 Atlanta, GA 255 Exhibitors
www.seco2012.com 770-451-8206 4,800 Attendees
MINING
PDAC International Convention, Nicole Sampson 3/4/12 Metro Toronto Convention Centre 116,500 nsf
Trade Show & Investors Exchange Director, Convention 3/7/12 Toronto, ON 1,000 Exhibitors
Prospectors & Developers Assn. of Canada 416-362-1969 x226 Attendees Not Supplied
www.pdac.ca
PHARMACEUTICALS
APhA Annual Meeting & Exposition John Russell 3/9/12 New Orleans Ernest N. Morial 45,000 nsf
American Pharmacists Association Show Manager 3/12/12 Convention Center 200 Exhibitors
www.aphameeting.org 202-429-7470 New Orleans, LA 7,000 Attendees
POLICE, FIRE, SECURITY & EMERGENCY SERVICES
EMS Today Christine Ford 3/1/12 Baltimore Convention Center 78,000 nsf
Reed Exhibitions Event Director 3/3/12 Baltimore, MD 300 Exhibitors
www.emstoday.com 203-840-5391 5,000 Attendees
ISC West Ed Several 3/27/12 Sands Expo & Convention Center 300,000 nsf
Reed Exhibitions Senior VP 3/29/12 Las Vegas, NV 975 Exhibitors
www.iscwest.com 203-840-5932 26,000 Attendees
Ohio Fire Rescue & EMS Expo Kelly Simon 3/9/12 International Exposition Center 30,000 nsf
Kelly Simon Trade Shows President 3/10/12 (I-X Center) 200 Exhibitors
www.kellysimontradeshows.com 800-747-5599 Cleveland, OH 3,000 Attendees
Ohio Law Enforcement Expo Kelly Simon 3/13/12 International Exposition Center 30,000 nsf
Kelly Simon Trade Shows President 3/14/12 (I-X Center) 200 Exhibitors
www.kellysimontradeshows.com 800-747-5599 Cleveland, OH 2,000 Attendees
44 January 2012 | Trade Show Executive

Trade Show Executive
Leading Shows Coming Up – MARCH 2012
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
PRINTING, GRAPHICS, PHOTOGRAPHY & PUBLISHING
Graphics of the Americas Kathryn Stuart 3/1/12 Miami Beach Convention Center 90,000 nsf
Printing Association of Florida Director of Education, 3/3/12 Miami Beach, FL 450 Exhibitors
www.graphicsoftheamericas.com Events & Programs 9,000 Attendees
407-240-8009
ISA International Sign Expo Brandon Hensley 3/22/12 Orange County Convention Center 195,200 nsf
International Sign Association VP, Trade Show & Marketing 3/24/12 Orlando, FL 600 Exhibitors
www.signexpo.org 703-836-4013 20,000 Attendees
REAL ESTATE, BUSINESS OPPORTUNITIES & LAND DEVELOPMENT
The Franchise & Business Leslie Lawrence 3/17/12 International Exposition Center 25,000 nsf
Opportunities Expo - Cleveland Show Manager 3/18/12 (I-X Center) Exhibitors Not Supplied
National Event Management 905-477-2677 x237 Cleveland, OH Attendees Not Supplied
www.franchiseshowinfo.com
The Franchise & Business Leslie Lawrence 3/31/12 Prime F. Osborne III 25,000 nsf
Opportunities Expo - Jacksonville Show Manager 4/1/12 Convention Center Exhibitors Not Supplied
National Event Management 905-477-2677 x237 Jacksonville, FL Attendees Not Supplied
www.franchiseshowinfo.com
The National Franchise & Business Karen Heffer 3/31/12 Vancouver Convention Centre NSF Not Supplied
Opportunities Show - Vancouver, BC Show Manager 4/1/12 Vancouver, BC Exhibitors Not Supplied
National Event Management 800-891-4859 x229 Attendees Not Supplied
www.franchiseshowinfo.com
RETAIL DISTRIBUTION
Convenience U CARWACS Show Chris Seeney 3/20/12 Toronto Congress Centre 42,500 nsf
Fulcrum Media, Inc. Director of Operations 3/21/12 Toronto, ON 300 Exhibitors
www.carwacs.com 416-504-0504 x134 6,000 Attendees
SPORTING GOODS & RECREATION
AAHPERD Nat’l Convention & Exposition Amanda Bill 3/13/12 John B. Hynes Veterans Memorial 50,000 nsf
Exhibit Promotions Plus, Inc. Dir. of Business Development 3/17/12 Convention Center 300 Exhibitors
www.aahperd.org/convention 703-476-3400 Boston, MA 5,000 Attendees
California & Pacific Southwest Susan Wipf 3/21/12 Long Beach Convention & 40,000 nsf
Recreation & Park Training Conference Director of Marketing 3/22/12 Entertainment Center 250 Exhibitors
California Park & Recreation Society 916-665-2777 Long Beach, CA 1,500 Attendees
www.cprs.org
IHRSA’s Annual International William Dussor 3/15/12 Los Angeles Convention Center 175,000 nsf
Convention & Trade Show VP of Meetings & Trade Shows 3/16/12 Los Angeles, CA 350 Exhibitors
Int’l Health, Racquet & Sportsclub Assn. 617-951-0055 14,000 Attendees
www.ihrsa.org
NIRSA Annual Conference & Heidi Cleary 3/27/12 Tampa Convention Center 24,000 nsf
Recreational Sports Exposition Expo & Sales Coordinator 3/28/12 Tampa, FL 150 Exhibitors
National Intramural-Recreational Sports Assn. 541-766-8211 2,000 Attendees
www.nirsa.org
Tri-State Camp Conference Scott Rothschild 3/14/12 Atlantic City Convention Center 45,000 nsf
American Camp Association, Director, 3/16/12 Atlantic City, NJ 300 Exhibitors
New York and New Jersey Professional Development 4,000 Attendees
www.tristatecampconference.com 212-391-5208
TOYS, HOBBIES & GIFTS
Trade Show Executive’s ASD Las Vegas Christopher McCabe 3/25/12 Las Vegas Convention Center 655,000 nsf
Nielsen Senior VP 3/28/12 Las Vegas, NV 3,000 Exhibitors
www.asdonline.com 310-481-7336 45,000 Attendees
© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Continued on next page
www.TradeShowExecutive.com | January 2012 45

Trade Show Executive
Leading Shows Coming Up – MARCH 2012
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
TOYS, HOBBIES & GIFTS continued...
Boston Gift Show Erica Davidson 3/24/12 Boston Convention & 60,000 nsf
Urban Expositions Show Director 3/27/12 Exhibition Center 400 Exhibitors
www.bostongiftshow.com 678-285-3976 Boston, MA 4,200 Attendees
Montreal Gift Show Melanie DeCoteau 3/4/12 Place Bonaventure 100,000 nsf
Canadian Gift & Tableware Association Show Manager 3/7/12 Montréal, QC 350 Exhibitors
www.montrealgiftshow.com 416-642-1051 8,000 Attendees
New England Products Trade Show Stefa Normantas 3/17/12 Portland Sports Complex NSF Not Supplied
Giraffe Events Owner, Giraffe Events 3/19/12 Portland, ME 300 Exhibitors
www.nepts.com 207-781-5756 2,000 Attendees
Portland Gift & Accessories Show Kelly McLoughlin 3/3/12 Oregon Convention Center 60,000 nsf
Western Exhibitors, Inc. Show Manager 3/5/12 Portland, OR 300 Exhibitors
www.weshows.com 415-447-3234 5,000 Attendees
Spring Gift + Home Market at L.A. Mart Peggy Coleman 3/18/12 L.A. Mart NSF Not Supplied
Merchandise Mart Properties, Inc. VP of Marketing, L.A. Mart 3/20/12 Los Angeles, CA Exhibitors Not Supplied
www.lamart.com 213-763-5811 Attendees Not Supplied
ToyFest West Frances Mendez 3/24/12 Long Beach Convention & 43,000 nsf
Western Toy & Hobby Representatives Assn. Show Coordinator 3/27/12 Entertainment Center 600+ Exhibitors
www.toyfestwest.com 909-899-3753 Long Beach, CA 800+ Attendees
TRAVEL, HOTELS & RESTAURANTS
The New York Times Travel Show Bob Ball 3/2/12 Jacob K. Javits Convention Center 70,000 nsf
MSE Management, Inc. Show Manager 3/4/12 New York, NY 500 Exhibitors
www.nytimes.com/travelshow 203-622-7081 1,700 Attendees
Ocean City Hotel-Motel-Restaurant Susan Jones 3/4/12 Ocean City Convention Center 40,000 nsf
Association Spring Trade Expo Show Coordinator 3/5/12 Ocean City, MD 275 Exhibitors
Ocean City Hotel-Motel-Restaurant Assn. 410-289-6733 3,500 Attendees
www.oceancitytradeexpo.com
Travel Goods Show Cathy Hays 3/6/12 Las Vegas Convention Center 100,000 nsf
Travel Goods Association VP, Tradeshows 3/8/12 Las Vegas, NV 200 Exhibitors
www.travel-goods.org 877-842-1938 x707 4,800 Attendees
VETERINARY
AAHA Denver Brent Gadomski 3/16/12 Colorado Convention Center 35,000 nsf
American Animal Hospital Association Meetings & Expositions Manager 3/17/12 Denver, CO 250 Exhibitors
www.aahanet.org 720-963-4494 2,000 Attendees
WATER, ENERGY & POWER
PV America West Kaitlin Rovnyak 3/19/12 San Jose Convention Center 40,000 nsf
Solar Energy Trade Shows, LLC Exhibits & Sponsorship Coord. 3/21/12 San Jose, CA 200 Exhibitors
www.pvamericaexpo.com/west 703-738-9469 4,000 Attendees
Subsea Tieback Forum & Exhibition Eldon Ball 3/6/12 Moody Gardens Hotel, NSF Not Supplied
PennWell Corporation Conference Director 3/8/12 Spa & Convention Center 200 Exhibitors
www.subseatieback.com 713-409-5112 Galveston, TX 3,000 Attendees
TechAdvantage Expo Mary Novack 3/6/12 San Diego Convention Center 60,000 nsf
Kenworthy Management Show Manager 3/8/12 San Diego, CA 300 Exhibitors
www.techadvantage.org 718-578-4658 6,000 Attendees
WQA Aquatech Show Management 3/7/12 Las Vegas Convention Center NSF Not Supplied
Water Quality Association 630-505-0160 3/8/12 Las Vegas, NV 345 Exhibitors
www.wqa-aquatech.com
5,000 Attendees
© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
46 January 2012 | Trade Show Executive

PEOPLE
Don Freeman Joins
Travel Hall of Fame
Dallas, TX – Don Freeman, chairman
of Freeman, was inducted
into the U.S. Travel Hall of Fame
in recognition of his contributions
to the business travel industry.
Freeman joined the company,
which was founded by his father, Buck Freeman, in 1968
and has been chairman of the services company since 1977.
The Dallas-based company has grown to 70 offi ces in North
America and services more than 14,000 events annually.
Freeman was joined by U.S. Sen. Harry Reid, D-Nev.,
as the 2011 inductees into the Travel Hall of Fame.
“Don Freeman has made invaluable contributions to our
industry as champion of two critical components: attracting
more international visitors to the U.S., and the business
meetings and conferences,” said Roger Dow, president and
CEO of the U.S. Travel Association.
Reach Don Freeman at (214) 445-1000 or don.freeman@
freemanco.com
Jennifer Hoff Joins
VP International
Jennifer Hoff has joined VP
International as vice president
and general manager. She
had been with National Trade
Productions (NTP) for 19 years,
most recently as executive
director of industry relations.
She will use her extensive
experience in dealing with the
different camps in the exhibition industry for a variety of
operational responsibilities at VP International.
“I will be using a lot of my experience in a different format,”
Hoff told Trade Show Executive. “It will basically be helping
develop the organization from a process standpoint.”
Hoff will remain in suburban Washington, DC with
frequent trips to VP International in Connecticut and also
to Dallas where she will take charge of the STEM Solutions
Conference. STEM stands for Science, Technology,
Engineering and Math and involves some of the largest
companies in the U.S., such as Microsoft and Chevron.
Hoff will be involved in the transition period at NTP in
the coming weeks and will continue with her involvement
in the different industry associations she has been active
in over the years.
Reach Jennifer Hoff at (703) 395-2613 or jhoff211@
gmail.com
LIZ CRAWFORD has
joined Nielsen Expositions
as senior marketing director.
Most recently, she served as
show director for the Licensing
International Expo, produced
by Advanstar. Before
that, Crawford was group
show director for Questex.
She has worked in the
industry since 1985. Reach
Liz at (949) 226-5700 or
Liz.Crawford@nielsen.com
JOHN GALLAGHER has
been named CEO of Messe
Frankfurt, Inc., the U.S.
subsidiary of the German
exhibition organizer. Gallagher,
currently senior vice
president of E.J. Krause &
Associates (EJK), will succeed
DAVID AUDRAIN,
who is stepping down at the
end of the year. Gallagher
had been involved in Plastimagen
in Mexico, China
Paper, and Pap for Russia in
Europe. He will oversee
business development in
North America and Central
America as well as account
management for U.S. companies
taking part in Messe
Frankfurt shows around
the world. There was no
immediate word from EJK
about a potential successor
to Gallagher. Reach John
Gallagher at (301) 493-5500
or gallagher@ejkrause.com
The International Society
for Pharmaceutical
Engineering (ISPE) named
NANCY BERG, former executive
director and general
manager of the Society of
Manufacturing Engineers
(SME), as president and
CEO. She replaces Bob Best,
who resigned his position
effective December 31 after
a 27-year career with the
society. Best will serve as
a consultant through the
end of 2012. Berg served as
SME’s top executive from
January 2000 to June 2006.
Before that, she served as
director of SME’s expositions
division for 10 years.
Most recently, Berg was
the founder and owner
of three small businesses
and a consultant for both
not-for-profit and for-profit
organizations. Reach
Nancy at (813) 960-2105
or nberg@ispe.org
SHARON PIERCE
returned to Reed Exhibitions
as sales executive for
its One2One Events Group.
She was most recently
vice president of sales
for Unicomm’s entertainment
group and has held
previous sales positions
with Penton Media and
Diversified Business Communications.
Reach Sharon
at (203) 840-4800 or
spierce@reedexpo.com
48 January 2012 | Trade Show Executive

WASHINGTON, DC
Tuesday, February 28, 2012
Walter E. Washington Convention Center
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Wednesday, June 27, 2012
Donald E. Stephens Convention Center
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PEOPLE
Four Honored by ESCA
BY SANDI CAIN, news editor
Las Vegas, NV – Ralph Iverson,
Bob Lozier, Aaron Bludworth
and Mark Zimmerman
received awards from the Exhibition
Services & Contractors
Association (ESCA) at its
annual business meeting in
December. The meeting was
held at the House of Blues
Foundation Room atop the
Mandalay Bay Resort and
Hotel in Las Vegas prior to
the start of IAEE’s Expo! Expo!
The event drew 217 industry
professionals, up 55% from its
2010 attendance.
Receiving Lifetime Achievement
Awards from ESCA were
RALPH IVERSON, a 42-year
veteran of the exhibition
industry, and BOB LOZIER, a
40-year industry veteran.
Iverson spent his long
career primarily with Brede
Exposition Services and
Global Experience Specialists
(GES), where he worked
with the Photo Marketing
Association’s trade show
for 41 years. He was known
for mentoring others in the
industry, including two sons
who today work for GES. He
is a past president of the Trade
Show Bureau, the forerunner
to CEIR, and of ESCA.
During his tenure as ESCA
president, he launched the
Summer Conference.
Lozier made his mark with
Freeman by forming a national
sales group and handling
many of the firm’s largest accounts.
He later served on the
Freeman board of directors
and was recognized in 1987
with the Buck Freeman award.
Don Freeman accepted the
award on behalf of Lozier who
was unable to attend.
AARON BLUDWORTH,
COO of Fern Exposition &
Event Services received the
group’s President’s Award
for his ongoing advocacy on
behalf of ESCA members. He
is a past president of ESCA
and has spoken at countless
industry events. Bludworth
is also a member of TSE’s
Exposition Forecasting Board.
He has participated in each
of TSE’s Trending & Spending
panels at TSE events as well
as numerous IAEE chapter
meetings coast to coast during
the past four years and Expo!
Expo! last month.
MARK ZIMMERMAN,
who ended six years on the
ESCA board of directors and
was a member of the awards
Zimmerman
Bludworth
committee, also was honored
for his commitment to the
organization. Zimmerman is
a frequent speaker at ESCA,
IAEE, PCMA and IAVM
meetings. Zimmerman is the
general manager of the Georgia
World Congress Center.
Reach ESCA at (972) 447-8211.
Index to Advertisers
Advantage Boston
www.advantageboston.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 3
AmericasMart Atlanta
www.americasmart.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 7
Austin Convention Center
www.austinconventioncenter.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 13
Brede Exposition Services
www.brede.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 5
George R. Brown Convention Center
www.houstonconventionctr.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 20 - 24
Charlotte Regional Visitors Authority
www.charlottesgotalot.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Insert
Convention Sales Professionals International (CSPI)
www.cspionline.org . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Cover 3
Destination Marketing Association International
www.destinationmarketing.org . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 49
Hyatt Regency Chicago
www.chicagoregency.hyatt.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Cover 2
Indiana Convention Center & Lucas Oil Stadium
www.icclos.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Cover 4
Production Transport
www.prodtrans.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 9
Reliant Park
www.reliantpark.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Over Cover
Singapore EXPO Convention and Exhibition Centre
www.singaporeexpo.com.sg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 19
Team San Jose
www.sanjose.org . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 15
UFI, The Global Association of the Exhibition Industry
www.ufi .org . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 47
Ungerboeck Systems International
www.ungerboeck.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 25 - 31
United Service Companies
www.unitedhq.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 32 - 37
The Venetian ® Macao
www.venetianmeetings.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 17
50 January 2012 | Trade Show Executive

NEW NAME.
RE-NEWED FOCUS.
Annual Conference: Best Practices, Bringing It to Life!
Sunday, February 26th and Monday, February 27th
Walter E. Washington Convention Center, Washington, D.C.
JOIN US AT THE CONFERENCE
Visit www.CSPIonline.org for conference registration details
and to learn more about how CSPI members achieve success together.
INNOVATION THROUGH COLLABORATION
Formerly the Association for Convention
Sales and Marketing Executives (ACME),
Convention Sales Professionals
International (CSPI) has revitalized
its mission as the only organization
bringing together sales and marketing
professionals at destination marketing
organizations and convention centers.
CSPI brings together its members to
help them seamlessly serve their
joint clients.
AT THE CENTER OF CONVENTION SUCCESS
That spirit of collaboration will be
celebrated at CSPI’s 2012 Annual
Conference. Keynote speaker and
author Simon T. Bailey, voted best
keynote speaker by Meetings and
Conventions magazine readers, will
share high-energy, inspirational and
transformational insights on achieving
your professional and personal goals. Visit
CSPIonline.org to learn more about the
conference agenda.
formerly
ACME
ASSOCIATION FOR CONVENTION SALES AND MARKETING EXECUTIVES
DMOS AND CENTERS ACHIEVING SUCCESS TOGETHER
Join the CSPI community
Direct: +1 (609) 269-2461 • Fax: +1 (609) 799-7032 • info@CSPIonline.org • www.CSPIonline.org

HOSPITALITY IS JUST AROUND THE CORNER.
ALONG WITH A STADIUM AND 7,100 HOTEL ROOMS.
Spend less time getting around. And more time getting down to business. With the newly expanded Indiana
Convention Center, Indianapolis now joins the top tier of cities in terms of meeting space,
amenities, and above all, convenience. You’ll enjoy direct skywalk access to nearly 5000
hotel rooms, and you’re never far from restaurants, shopping and more. Plus, an
enclosed walkway connects you to Lucas Oil Stadium, home of the 2012
Super Bowl. Find out everything Indianapolis has to offer by
calling 317-262-3400.
INDIANA CONVENTION CENTER & LUCAS OIL STADIUM FACILITY FEATURES
749,110 SF Exhibit Space | 62,173 SF Ballroom Space | 126,302 SF Meeting Space | 60 Docks
www.icclos.com