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BOSTON. MAKING CONVENTION HISTORY.

55,000
56,900
06,500 0
6,000
0
60
0
(4.9)%
RSNA
AO
AACC
TOP CITIES*
Chic
Chicago
Las Vegas
participants the opportunity to
meet with more co leagues. AABB
also reserved group areas at
several local restaurants to enable
690 17,532 ever in terms of net square feet
of exhibit space and number of
exhibiting companies. Some of
the large exhibitors had new
product launches, which
enhanced show growth.
27 CME hours were o fered.
A tendance numbers were
possibly a fected by a change in
exhibit hours were unopposed.
346 12,844 international attendance. Net
square footage and general
session a tendance has
increased steadily every year.
A l 12 presentation spots
in the exhibit ha l’s product
theatre were sold out.
AAP
TCT
SF:
the convention’s mobile app.
Also new was the 20’x20’
Health Cha lenge Pavilion and a
Wii Gaming Station to promote
combating obesity. To increase
exhibit hall traffic, drawings
were held for a tendees who
completed a brief survey.
Table of Contents
MARCH 2013 // VOLUME 14 NUMBER 3
Special
Insert
TSE’s Semi-Annual
Medical Show Report
Medical meetings were feeling
sluggish at the end of 2012. Exhibit
space held up in the second half but
the sector with a reputation for being
resistant to recessions felt a downturn
in exhibit space and attendance.
– A SPECIAL REPORT BY –
Trad
eSh
ow E
xecutive
Medical
Show
Report
ecutiv
ve
- DEC. 20
012
OL ANDREWS,
arge
TOP
MANAGEMENTS*
RSNA
AAO Meeting
PAGE 11
Los Angeles
Los Angeles
*Based on total
nsf
GROWTH
LEADERS
AP Natl. Conference
& Exhibition
AAP Natl. Conference
62nd Annual Meeting
of the ASHG
July - December 2012 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
2012/2011 VARIANCE 2012/2011 VARIANCE 2012/2011 VARIANCE 2012 VS. 2011
BENCHMARKS:
AVERAGE GROWTH
NSF: 0.3%
Exhi (1.2)%
A te (4.2)%
Exhibitors:
Attendance:
(3.3)% 196 (8.8)% 6,316 6.8% A tendees included international
215 5,912 1,004 professionals. The show expanded
its Speed Networking even to give
Features
38 46
Is the Convention
Center Business
Model Broken?
Cities have tightened their belts to the point
convention centers no longer have the luxury
of being loss leaders. More venues are also
looking to partner with show organizers
beyond simply renting out space.
COVER STORY
32
Power
Lunch
with Chris Dollnak
The National Shooting Sports
Foundation helped SHOT
Show hit the bull’s eye again
despite the latest uproar over
gun control. Chris shares the
strategies that keep the show
on track and on target with
TSE’s Bob Dallmeyer.
Pardon our Dust
The Spring edition of TSE’s
semi-annual roundup of construction projects
taking place at convention centers across the
U.S. keeps show organizers up-to-date on
expansions and renovations.
PAGE 38
a tendees to meet over dinner.
0.2% 696 0.9% 20,175 15.1% The 2012 show was the largest
300 3.0
0% 141 (19.4)% 2,591 (40.3)% The show was shor tened from
175 4,341 2.5 to 2 days. Slightly more than
0 (17.4)
the show dates to later in the year.
(17.4)% 168 (8.2)% 3,250 (15.2)% Exhibitors reported be ter lead
183 3,833 quality over last year. Eight of ten
0 13.7%
% 341 (1.4)% 11,867 (7.6)% The show enjoyed record high
(4.9) 150 1.4% 10,717 (23.0)% For the firs time, sponsorships
148 13,916 and advertisements were sold on
Copyright © 2013 by Trade Show Executive (ISSN Number 2151-7568)
March 2013 Issue, Volume 14, Number 3. Trade Show Executive is published monthly by
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4 March 2013 | Trade Show Executive

Trade Show Executive
EDITORIAL AND PUBLISHING HEADQUARTERS
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EDITORIAL AND RESEARCH
Publisher & Editor Darlene Gudea
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Editor-at-Large Carol Andrews
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Manager of Directories Carri Jensen
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Contributing Editor Danica Tormohlen
(816) 803-8103 • danicat@tradeshowexecutive.com
23
Departments
6 Month in Review
Catch up on the most significant news
and developments from the past month.
• U.S. Travel Association quarterbacks
“Travel Blitz” outreach campaign
• CEIR finds attendees often
have personal expo agendas
• Clarion Events North America
launches first show
• Cygnus puts agriculture division up for sale
• Sands Expo Renovations enter final phase
• Renovated New Orleans center
hosts Super Bowl activities
10 Flashes from the Field
News flashes with breaking news
as we go to press.
14 Looking Ahead
Here’s a preview of how the major shows
in May are shaping up.
17 Trending & Spending
Many of us have accepted the likelihood of
slow growth for 2013, but were caught off
guard when Fourth Quarter GDP fell into
the red. Will trade shows follow suit?
14
23 TSE’s Dashboard of Monthly
Trade Show Metrics for January
Attendance drifted lower while exhibitor and
exhibit space metrics increased more than
2%. Show managers see hopeful signs for
their industry sectors.
55 The Zoom Calendar
TSE presents facts, figures and contact
info for the most important trade shows
scheduled for May and lists them by
industry sector.
64 People in the News
• Bracken
• Aguel
• Harris
• Hertz
• Falkenberg • Sen
• Tozzoli
• Dooley
• Suhler
66 Index to Advertisers
EVENTS
Vice President of Events Diane Bjorklund
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Production & Event Coordinator Leticia Cotton
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SALES AND MARKETING
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Rafael Hernández • +52 (55) 2455-3545 ext. 110
rhernandez@tradeshowexecutive.com
Business Development Director – Asia Quentin Chan
(852) 23661106 • qchan@tradeshowexecutive.com
DESIGN AND PRODUCTION
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(760) 630-9106 • kmaloney@tradeshowexecutive.com
Production Designer Jason Lawton
(760) 630-9105 • production@tradeshowexecutive.com
TSE MEDIA GROUP BOARD OF DIRECTORS
Chairman of the Board Richard A. Simon
Vice Chairman Mark Feldman
President Darlene Gudea
Vice President Joan Feldman
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MONTH IN REVIEW
U.S. Travel Association Asks Industry to
Support Congressional Relationship Building
BY SANDI CAIN, news editor
Washington DC – The U.S. Travel
Association (USTA) launched a footballthemed
“Travel Blitz” program designed
to encourage members to demonstrate
the importance of travel within Congressional
districts throughout the U.S.
and build long-term relationships with
members of Congress.
Roger Dow, president and CEO of
the U.S. Travel Association, said it’s not
enough for members of the industry to
understand the critical role travel plays
in the nation’s economic health. “We
must spread that important message
to every member of Congress,” he said.
While the USTA has long worked with
members of Congress to effect change
at the legislative level, Travel Blitz emphasizes
individual relationships at the
Congressional District level that can be
built by hosting U.S. Representatives
at industry events and roundtables that
demonstrate the importance of travel
in their own districts.
“We all know that face-to-face meetings
are the best way to get business done,” said
USTA director of grassroots and industry
relations Candice Knezevic. “Now we’re
encouraging the travel community to
organize (their own) face-to-face meetings
with Congressional members,” she added.
A toolkit for the Travel Blitz program
is available at http://travelcoalition.org/
travelblitz. “We’re providing the playbook,
but it’s up to the members to
run the plays,” Knezevic said.
The launch came on the heels of predictions
about the effect of the looming
federal budget cuts — dubbed sequestration
— set to take effect March 1. In
comments released February 20, Dow
said cutbacks within the Transportation
Security Administration and Customs
and Border Protection agencies alone
had the potential to derail a travelled
economic recovery.
“Travel has the very real potential of
becoming the face of the March 1 sequester
cuts,” Dow said. “We strongly urge
Congress to take immediate action on the
impending federal budget cuts.” A USTA
mobile messaging program asks travelers
to text the word ‘DELAYED’ to 877-877
for instructions about how to share their
opinions with their own legislators.
Reach Roger Dow at (202) 408-8422 or
presidentsoffice@ustravel.org; Candice
Knezevic at (202) 408-8422 or govtaffairs@
ustravel.org
Clarion Events North America
Makes Debut with a Launch in Mexico
BY HIL ANDERSON, senior editor
Mexico City, Mexico – A new trade show
for the garment industry launched in
Mexico City in early February also
marked a milestone for Clarion Events’
new North America division.
ExpoProduccion was held February 6-8
at the World Trade Center in Mexico City
and drew a crowd of more than 2,900
buyers, many from Mexico and Central
America, as well as 129 exhibitors from
Mexico, the U.S., Asia and Europe.
ExpoProduccion was the first launch
by the U.S.-based division of Britain’s
Clarion Events, which was created just
last year.
David Audrain, president and CEO of
Clarion Events North America, said activity
was brisk on the show floor, which
spanned approximately 20,000 net square
feet. “We are extremely pleased with the
participation and attendance at the first
edition of ExpoProduccion,” he said. “The
interest from the industry ensures next
year’s event will be significantly larger
with growth in attendance from all
over Mexico plus Central America.”
ExpoProduccion fills a niche that Audrain
said has been growing due to recent
economic changes in the world textile
and apparel markets. “It was good timing,”
he said.
Asia has dominated clothing manufacturing
in the past several years, but the
situation has been changing as costs in
Asia creep higher and clothing companies
have turned the focus back on Latin
America. “Mexico is seeing a resurgence
in garments,” Audrain said. “American
brands that were sourcing in Mexico
some years back shifted to Asia, but that
is not saving them that much anymore.”
The next trade show from Audrain’s
division is the Atlanta Food Service Expo,
which launches October 20-22 at the
Georgia World Congress Center and
will be co-located with World Tea East.
“We are working on some other shows as
well,” Audrain told Trade Show Executive.
Reach David Audrain at (770) 432-4200 or
david.audrain@clarionevents.com
6 March 2013 | Trade Show Executive

New CEIR Study Explores
Motivations of Trade
Show Attendees
Dallas, TX – Trade show attendees often have a personal
agenda to go along with their marching orders from
headquarters when they make the trip to an exhibition,
a new report by the Center for Exhibition Industry
Research (CEIR) concluded.
The report, What Attendees Want from Trade Exhibitions, was
released February 5. The research found that attendees have
personal needs they want met at a trade show along with the
needs of their company or organization.
Attendees are interested in both seeing what products are
new in their industry, but also making contact with experts
in their particular field in order to improve their own skills
and insights. The findings found that while 69% of attendees
came to a trade show to shop for new products, 66% also
came to increase their professional knowledge.
The good news is trade show organizers appear to be
doing a pretty good job meeting those seemingly diverse
needs. A majority of attendees say they go home satisfied
that their primary goals were met, CEIR said.
The report is a follow-on to a study conducted 10 years
ago by CEIR and Jeff Tanner, a marketing professor at
Baylor University.
“CEIR is thrilled to have had the opportunity to collaborate
with Dr. Tanner, given his extensive expertise in
business marketing,” said Nancy Drapeau, CEIR research
director. “We will be issuing more reports in the coming
months from this initiative.”
What Attendees Want from Trade Exhibitions is available
on at no cost to CEIR members at www.ceir.org.
Reach Nancy Drapeau at (972) 687-9242 or ndrapeau@ceir.org
2nd Phase
of Sands Expo
Renovations Underway
Las Vegas, NV – The round-the-clock overhaul of the Sands
Expo and Convention Center in Las Vegas has moved into
the home stretch and will be completed later this year.
The project, which began in June, is now focused on the
completion of a new entryway to sprawling facility, which
offers 1,305,052 square feet of prime exhibit space.
Sands Expo and Convention Center opened on The Strip
in 1990 and is No. 5 on the Trade Show Executive World’s Top
Convention Centers rankings.
Construction crews have been working three shifts to get
the project completed as quickly as possible and not interfere
with trade shows taking place at the facility.
The first phase of the project wrapped up in January. The
changes included new sound, lighting and data technology
as well as attendee amenities including a business center,
coffee shop and luggage storage. The most visible change was
a redesign of the pedestrian traffic-flow patterns. The moves
make the movement of big crowds between the convention
center and the adjacent Venetian/Palazzo Congress Center
easier and more natural.
Reach Tyler Stewart, director of sales, tradeshows,
at (702) 414-4032 or tyler.stewart@venetianpalazzo.com
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www.TradeShowExecutive.com | March 2013 7

MONTH IN REVIEW
Cygnus Business
Media Tests Strength
of Agricultural Group
with Offer to Sell
BY SANDI CAIN, news editor
Ft. Atkinson, WI – In response to
periodic inquiries from interested
parties, Cygnus Business Media
has put its agricultural trade shows
up for sale. “We chose (these) due
to their success and profi tability,”
said executive vice president of the
agriculture, technology and transportation
group Gloria Cosby. “They are
highly successful shows,” she added.
The sale also would include two
print properties, FEED & GRAIN
magazine and FeedandGrain.com
and the Case IH Farm Forum, a print
and digital content vehicle for the
Case IH dealer/distributor network.
Cosby said the agricultural group
has been priced at a “very high
value” and that if a commensurate
offer isn’t forthcoming, it is possible
that the company would take the
offer off the table. Shows under
the agricultural umbrella include:
the Interconnectivity Conference
in Altoona, IA; Farmfest in Redwood
County, MN; Dakota Fest in Mitchell,
SD; Amarillo Farm & Ranch Show
in Amarillo, TX; and Northern Illinois
Farm Show in DeKalb, IL. Northern
Illinois Farm Show was held in
January this year. For the others, it’s
“business as usual,” for the alreadyscheduled
2013 shows, Cosby said.
Other entities in the Cygnus
Business Media portfolio are not
on the market.
Reach Gloria Cosby at (920)
563-1605 or Gloria.cosby@
cygnus.com
OR SALE
Pennsylvania Convention Center
to Issue Management RFP
BY HIL ANDERSON, senior editor
Philadelphia, PA – The board of directors
of the Pennsylvania Convention Center
took an initial step toward retaining a
private management company for the
Philadelphia venue.
The board voted February 7 to move
forward with a plan to issue a request
for proposal (RFP) for private management
services for the facility, which was
expanded in 2011 to 679,000 square feet
of prime exhibit space and ranks 20th
on the 2012 Trade Show Executive World’s
Top Convention Centers list. The tentative
timetable specifies the RFP itself will
likely be issued in mid-March with
a May deadline for submissions. If the
proposals are acceptable, the board will
announce the winner in June and award
the formal contract by the end of June.
The RFP would likely be a tempting
project for two major venue management
firms with roots in Philadelphia. Global
Spectrum has its headquarters on the
city’s fame Broad Street, and SMG is based
New Orleans Begins
the Year on a Super Note
BY CAROL ANDREWS, editor-at-large
New Orleans, LA – The year has started
with a bang for New Orleans, with Super
Bowl XLVII allowing the city to showcase
its many venues, including the newlyrenovated
New Orleans Ernest N.
Morial Convention Center.
The convention center completed a
24-month, $52 million renovation of the
former Hall A and La Louisiane Ballroom.
The new 60,300 square foot, column-free
ballroom is now called The Great Hall,
a reminder that the convention center
was first used as The Great Hall
of the
in the suburb of West Conshohocken.
A statement from the board said there
were concerns about a timely return
on the $787 investment in enlarging
and upgrading the center, particularly
because bookings for 2014 and 2015
were seen as “lagging.”
“We need to look to the future and
fulfill the economic promise of the
newly expanded center for our industry
partners, stakeholders and taxpayers,”
Chairman Gregory Fox said.
“We are looking for a professional
building management firm that will
have the experience, analytical knowledge
and depth to manage day-to-day
operations while implementing industry
best practices that will drive new bookings
and improve the overall customer
experience,” Fox said.
Reach Ahmeenah Young, president and CEO
of the Pennsylvania Convention Center, at
(215) 418-4700 or ayoung@paconvention.com
1984 World’s Fair. The convention center
renovation also includes a new entrance,
25,000 square feet of pre-function space
and a 4,660 square foot junior ballroom
with a rooftop terrace.
“In the past, a competitive disadvantage
for New Orleans was not having a large
column-free ballroom,” said Bob Johnson,
president and GM of the convention
center. “With the new Great Hall, we have
addressed that concern. We also enhanced
the overall visitor experience by adding
a redesigned main entrance that provides
8 March 2013 | Trade Show Executive

a true sense of arrival at the front door.”
Other features of The Great Hall include:
• Finishes similar to those found in
hotel ballrooms, including milled carpet,
wall coverings and décor reflective of
New Orleans;
• Advanced sound, lighting and technology
capabilities, including an energyefficient
LED lighting; system that offers
nearly unlimited color combinations;
• An unusual layered ceiling concept;
• The ability to transition from an
intimate setting to a more open room
environment; and
• Exhibit hall standards, including utility
floor boxes, rigging points and easy access.
In the past, a
competitive disadvantage
for New Orleans was not
having a large columnfree
ballroom. With the
new Great Hall, we have
addressed that concern.
We also enhanced the
overall visitor experience
by adding a redesigned
main entrance that
provides a true sense of
arrival at the front door.
Bob Johnson, PRESIDENT & GM
OF THE CONVENTION CENTER
“Because this was a conversion from
exhibit space, one of The Great Hall’s
unique advantages is that it retained all
of the important features of an exhibit
hall, such as floor utility boxes and heavier
rigging points, but with the feel of a hotel
ballroom,” said Tim Hemphill, VP sales
and marketing at the convention center.
“The Great Hall remains contiguous and
can open up to all of the other halls, which
makes the space even more functional
for show managers and meeting planners.”
The ballroom and entryway
renovations follow $93 million in
improvements made to the 27-year-old
facility over the past five years. These
include a complete makeover of the
interior lobbies, a repainted exterior,
new lobby furniture, digital signage,
key card entry at meeting rooms and
a fully redundant Internet backbone.
The entire convention center boasts
1.1 million square feet of prime exhibit
space, and is tied for sixth place with the
Kentucky Exposition Center in Louisville,
according to rankings by size in
the Trade Show Executive World’s Top Convention
Centers directory. The convention
center also offers 140 meeting rooms
and a 4,000-seat auditorium.
The NFL Shop for Super Bowl XLVII,
which opened immediately following
The Great Hall’s official ribbon-cutting
ceremony, was the first official use of
the new space.
The Hyatt Regency
The renovated Hyatt Regency New
Orleans served as headquarters hotel
for the Super Bowl. The hotel offers
200,000 square feet of flexible meeting
and exhibit space, including the 50,000
square foot Elite Hall, two 25,000 square
foot ballrooms and 70 meeting rooms.
Special Event Venues
Two of the newer special event
venues in New Orleans include:
• The recently opened NOLA Motorsports
Park, which has space available
for meetings and events, as well as go
kart, motorcycle and race car driving
experiences; and
• The National World War II Museum
with its brand new U.S. Freedom
Pavilion that honors those who
fought in World War II.
Airport Modernization
Someone once advised starting with
the airport to improve the perception
of a city. Modernization projects totaling
$300 million are underway at Louis
Armstrong New Orleans International
Airport. These include construction of
a new rental car facility, a new security
and communications center, new signage
and an expansion of the ticketing lobby.
Reach Bob Johnson at (504) 582-3000 or
rjohnson@mccno.com and Tim Hemphill at
(504) 582-3039 or themphill@mccno.com
VISIT US ONLINE to catch up on breaking news and significant industry developments at www.tradeshowexecutive.com
www.TradeShowExecutive.com | March 2013 9

FLASHES FROM THE FIELD
CONSTRUCTION ZONE
t The Hyatt Regency McCormick Place is on track for completion this Summer
of a $110 million renovation that includes the hotel’s 25,000-foot conference center.
The project has moved from the first phase, which was highlighted by construction of
a new guest tower, to the second and third phases. The two phases are both underway
and include renovations to 800 guest rooms, the lobby and the Hyatt Conference
Center. Reach General Manager Paul Daly at (312) 567-1234 or paul.daly@hyatt.com
plus
The Oakland Convention Center added some additional fl exibility
to its small Bay Area facility. New airwalls will allow the 15,000 sq.
ft. of Exhibit Hall East to be divided into two rooms. The center offers a total of 64,000
sq. ft. of exhibit and meeting space and is handy to the city’s popular bayside Jack London
Square and also attached to the Oakland Marriott City Center. Reach Alicia Cavallo,
director of sales and marketing, at (510) 466-6465 or sales@oaklandmarriott.com
EVENT CORNER
IAEE Collective
The International Association of Exhibitions and Events
(IAEE) launches a collection of four co-located educational
events in Washington, DC this Spring. The IAEE Collective
May 29-30 is made up of four specialized conferences:
CEM Learning Program, Marketing Academy, Sales Academy
and the debut of the Women’s Leadership Forum. Trade Show
Executive is a Supporting Industry Organization for the
Women’s Leadership Forum. Registration for the IAEE Collective
opens in March. Reach David DuBois, president and
CEO of IAEE, at (972) 458-8002 or ddubois@iaee.com
TECH TREK
Freeman has combined two of its online
customer tools into a single platform
dubbed Passport. The web-based planning
tool is the latest Freeman creation customers
can use for tasks, such as floor plans,
signage, audio-visual and custom designs.
Passport combines six features from Freeman’s
iPlanner and what was previously
known as the Champion Client Command
Center. Reach Freeman CEO Joe Popolo at
(214) 445-1000 or jpopolo@freemanco.comm
INTERNATIONAL
The Mobile World Congress
2013 was held in late
February in new and larger
quarters at the Fia Gran
Via in Barcelona. The new
convention center increased
the show’s available gross
exhibit space 34% to 1.01
million square feet (94,000
square meters). The venue
doubled the show’s wireless
capacity and was large
enough for a special multiexhibitor
feature called
THE
Connected City
which featured a mock-up
street of the future brimming
with cutting-edge wireless
technologies for home, business
and vehicles. Reach
Michael O’Hara, chief
marketing offi cer for GSM
Association at +44 (0)207
356 0600 or sales@
mobileworldcongress.com
EXPO PACK Guadalajara
reported a sold-out exhibit
fl oor for its launch in Mexico
this Winter. The February
27-March 1 event topped
32,000 net square feet and
featured more than 100 exhibitors
from 18 nations. The
biennial show is owned and
organized by PMMI, which
is bringing 46 member exhibitors
from the U.S. Reach
Enrique Guzman, director of
PMMI’s Latin America offi ce,
at +(52 55) 5545-4254 or
enrique@pmmi.org
Messe Frankfurt signed an
MOU with an Indian partner
to develop trade shows for
the sub-continent’s growing
market. The German
organizer joined forces with
Business Broadcast News
Pvt., which is tied to the
Reliance Group of India
and operates Bloomberg
TV India. The partnership
will focus on the telecommunications,
infrastructure and
energy sectors. Reach Raj
Manek, managing director
of Messe Frankfurt Trade
Fairs India Pvt., at +91-22-
6144 5900 or raj.manek@
india.messefrankfurt.com
10 March 2013 | Trade Show Executive

LOOKING AHEAD
What Major Trade Shows are on Tap for May
RECon, The Global Retail
Real Estate Convention
MAY 19-22
Las Vegas Convention Center, Las Vegas, NV
8 on the TSE Gold 100
Likely the largest trade show of
the month in the U.S., the event for
international and U.S. retail real estate
professionals grew 4.2% in 2012 to
740,000 net square feet (nsf), and
is on track to top 760,000 nsf in 2013.
Attendance is projected at between
33,000 and 34,000 with more than 1,000
exhibitors expected, according to Tim
McGuiness, staff vice president, global
trade expositions for the International
Council of Shopping Centers.
“Like most events, the last couple
of years have been lackluster, but we
are starting to see more light at the
end of the tunnel,” McGuiness said.
“The signs are all pointing in the right
direction. We are creeping back toward
the levels we were at in 2006 and 2007.”
The optimism stems from robust
growth in retail overseas and the
attractive claim that about half of
the retail real estate deals struck
last year were finalized at RECon.
Some popular new features that
debuted last year will be back, including
The Cities of the World Pavilion, which
hosts delegations from various municipal
and national governments. Marketplace
Mall will again offer access to product
and service vendors. There is also
a concerted marketing outreach
to international attendees.
RECon’s popular Power Sessions series
features 30-minute presentations on
shopping center operational matters,
such as heating and air conditioning
or paving parking lots.
The ICSC is also ramping up coverage
of social media technology and trends in
response to a sharp increase in demand
from its members who want to learn the
basics and improve their skills. “It is one
of those things people know something
about and want to learn more about,”
McGuiness said.
In a related area, the show’s community
building mobile app was available
for downloading after the first of the year,
and the show website dutifully updated
RECon
the attendance list so attendees would
know who they might run into, or seek
out, in Las Vegas.
Reach Timothy McGuinness, ICSC staff
vice president, global trade expositions, at
(646) 728-3800 or tmcguinness@icsc.org
National Restaurant Association
Restaurant, Hotel-Motel Show
MAY 18-21
McCormick Place, Chicago, IL
25 on the TSE Gold 100
The NRA Show reported some solid
growth in metrics last year, particularly
an above average 5.3% boost in exhibit
space and a 6.4% increase in attendance.
The National Restaurant Association
(NRA) was not making any early predictions
on this year’s show, but the association
has been bullish on the restaurant
business. Job growth in the sector was
pegged at 3.4% in 2012, the strongest
increase in 17 years, and the momentum
will continue through the current year,
the association said.
The growth rate was the basis for one
of the marketing pitches to exhibitors.
After all, the NRA said, the time was
right for restaurants to expand in size,
open new locations or simply update
their equipment and fixtures. And,
many attendees were prepared to spend
six-figure sums with show exhibitors.
The 2012 exhibit area featured a new
floor plan and was sold out at 542,720
net square feet (nsf). International
attendance was also up, and the show
is again part of the U.S. government’s
International Buyers program.
Reach Mary Pat Heftman, executive
vice president, conventions, at (312)
853-2525 or mheftman@restaurant.org
American Psychiatric
Assn. 116th Annual Meeting
MAY 18-22
Moscone Center, San Francisco, CA
The American Psychiatric Association
(APA) 116th Annual Meeting is the place
to be for practitioners in the field of
psychiatry more than ever this year.
14 March 2013 | Trade Show Executive

NRA Show
The event takes place at the same
time the long-awaited release of DSM-5,
the updated handbook of psychiatric
diagnosis that will have an impact
on nearly every practice in the U.S.
The meeting dedicated an entire track
of its scientific program to parsing DSM-5.
The sessions cover the full range of common
psychiatric maladies, which should
appeal to a wide range of psychiatrists.
The meeting also includes a track
dedicated to military mental health
and a solid roster of speakers featuring
former president Bill Clinton and two
Nobel Prize laureates.
The content has the APA expecting
about 15,000 attendees and an exhibit
floor of approximately 300,000 nsf. But
meeting organizers are relying on more
than education to draw in exhibitors.
“We are increasing our advertising
opportunities for exhibitors to include
lighted signs, rotating signs, and floor,
window and escalator clings and banners,”
said Cathy Nash, director of the APA
Meetings and Conventions Department.
“We are continuing with our cafes inside
the exhibit hall that provide a lounge area,
coffee, and charging stations for phones
and laptops, as well as free Wi-Fi.”
Reach Cathy Nash at (703) 907-7822
or cnash@psych.org
JCK Las Vegas
MAY 31-JUNE 3
Mandalay Bay Resort & Casino, Las Vegas, NV
20 on the TSE Gold 100
Reed Exhibitions expects JCK Las Vegas to
at least match last year’s performance and
is seeing some hopeful signs of upward
momentum in the jewelry business.
Group Vice President Yancy Weinrich
said JCK Las Vegas would cover approximately
500,000 nsf and draw more than
21,000, roughly the same metrics as 2012.
But there may be room to grow.
“The health of the jewelry industry
in the first months of 2013 has been
good and the industry is optimistic,
so we feel confident our attendance
numbers will hit their goal,” Weinrich
said. “We have added new experiential
‘after-show’ areas at the City Center
and Aria to accommodate our highend
customers, and our room block
at Mandalay Bay and Four Seasons
was sold out by February.”
JCK noted a 12% increase in the
number of international buyers last
year and told prospective exhibitors
that buyers were eager to see new
products from new companies.
Reach Yancy Weinrich at (203)
840-5481 or yweinrich@reedexpo.com
NRA Show
JCK Las Vegas
www.TradeShowExecutive.com | March 2013 15

TRENDING & SPENDING
SPONSORED BY
4th Quarter Decline
in GDP is Not a Harbinger
of Bad Times for 2013
BY DARLENE GUDEA, president
Oceanside, CA – Many of us have accepted
the likelihood of slow growth for 2013,
but were caught off guard when the
Commerce Department announced
that Fourth Quarter GDP went negative,
falling (0.1)%. It was the first quarterly
decline since the end of the Great
Recession and a sharp “about face”
from the 3.1% growth rate in the Third
Quarter. Economists expected growth of
about 1%. “The surprise contraction may
raise fears about the economy’s ability to
handle tax increases that took effect in
January and the looming sequestration,”
said Frank Chow, chief economist for
Trade Show Executive Media Group.
Already, a key measure of consumer
confidence by The Conference Board
plummeted in January after Americans
noticed the reduction in their paychecks.
Naturally, executives are wondering
if this is the start of another recession.
Chow believes the negative Fourth
Quarter GDP number will be revised
upward, noting, “The encouraging
economic data and reports for December,
as outlined in last month’s column,
have not been fully captured in the
GDP calculation.” He said export data
takes longer to gather than most other
economic information and there is
evidence of a backlog of petroleum
products shipments overseas at the end
of the year. Also, a slew of corporations
accelerated dividends into 2012 to avoid
a tax increase that kicked in on January 1,
2013. Dividend payments soared 50% in
December to propel the biggest increase
in personal income in five years. “I don’t
believe the impact on spending has been
recorded yet,” Chow said. Some analysts
say the dividend increase will cannibalize
future distributions in 2013, but Chow
believes that is not certain because many
companies have huge cash balances and
shareholders are clamoring for a return
of that cash in some form like dividends.
Q4 Weakness is
Not Likely to Stick Around
Furthermore, most economists think
a large segment of the Fourth Quarter
weakness will not carry over into 2013,
Chow noted. The two main factors
causing the GDP decline were, (1)
Defense spending dropped by the most
in 40 years, and (2) Companies scaled
back in restocking inventory. “Both
situations are likely one-time events,”
he said. “The defense cuts and inventory
slowdown were cautionary reactions
to the rancorous fiscal cliff debate. The
eventual fiscal cliff agreement signaled
to businesses that future fiscal deals
will be greatly scaled back, thus likely
encouraging spending and investment
to return to normal soon,” Chow believes.
So far in 2013, the economic data
continues to support slow growth:
• The Empire State Manufacturing Index
moved into positive territory for the first
time since last July. The index rose to 10.0
in February from a negative (7.8) in the
prior month. Economists expected to
fall into the red to (2.0).
• The January ISM Manufacturing Index
increased to 53.1% from December's reading
of 50.2%, indicating expansion for
the second consecutive month. All five
of its component indexes were above
50% — new orders, production, employment,
supplier deliveries and inventories.
• The January ISM Non-Manufacturing
Index was at 55.2%, down from 55.7% in
December, but still indicating expansion.
But the employment index rose to 57.5%,
up from 55.3% in December.
• Nonfarm payrolls expanded by 157,000
in January, below forecasts of 185,000.
The unemployment rate ticked up to 7.9%
Darlene Gudea,
PRESIDENT
Frank Chow,
CHIEF ECONOMIST
as more people entered the labor force.
A broader measure that includes underemployment
was steady at 14.4%.
• Retail sales barely rose 0.1% in January
after a 0.5% rise in December as tax
increases and higher gasoline prices
restrained spending. So-called core sales,
which strip out automobiles, gasoline and
building materials, also ticked up 0.1%.
Looking forward to
the rest of 2013, there
are two powerful trends
gaining momentum in the
U.S. One is the housing
revival. The other trend is
in energy. Last November,
the International Energy
Agency predicted the U.S.
will become the world's
top oil producer probably
by 2020.
Frank Chow, CHIEF ECONOMIST
FOR TSE MEDIA GROUP
• Industrial production slipped (0.1)%
in January on declines in manufacturing
and mining output, but only after
the Federal Reserve significantly revised
production for November and December.
Housing Revival
Looking forward to the rest of 2013,
there are two powerful trends gaining
www.TradeShowExecutive.com | March 2013 17

TRENDING & SPENDING
SPONSORED BY
Sector Performance
BEST PERFORMING SECTORS
• Apparel
• Automotive
• Business Services
• Hospitality
MIXED PERFORMANCE
• Communications
• Food
• Manufacturing
SECTORS UNDER PRESSURE
• Construction
• Home Furnishings
• Technology
• Transportation
• Security
• Medical
• Retail
• Government
• Housing
Economic Indicators
Consumer Confidence decreased in January
for the third month in a row, dropping (8.1) points
to 58.6, and erasing all the gains made in 2012,
according to The Conference Board.
Core Inflation, which omits volatile food and
energy prices, remained tame, rising 1.6% in January.
Today’s infl ation rates are less than half the long-term
average of 3.8%.
Corporate Earnings for the S&P 500 companies
are looking better, dispelling fears of an ugly Q4
earnings season. Just over 69% have reported
earnings above estimates, and the blended average
growth forecast is 6.9% growth for Q4, led by tech
companies and consumer staples.
Gross Domestic Product dropped unexpectedly
and dramatically by three percentage points to (0.1)%
in Q4 of 2012, from 3.1% in Q3. It was the fi rst quarterly
decline since the Great Recession.
Housing Starts for single-family homes took a giant
step backwards in January, dropping (8.5)% after
rising 8.1% to 616,000 units in December. However,
housing starts tend to be volatile in the winter months
due to weather.
Industrial Production at factories, mines and utilities
edged downwards (0.1)% in January after weak
growth of 0.4% in December.
Interest Rates (short term) remained near 0% in
January, maintaining the ultra-low level set in December
2008. The Fed repeated its vow to keep rates
near zero until mid-2015.
Job Growth clocked in at 157,000 in January
[total nonfarm payroll], a marginal increase from
December’s 155,000, according to the U.S. Bureau
of Labor Statistics.
The Leading Economic Index, a weighted gauge
of 10 economic indicators that helps predict the
future direction of the economy, rose 0.2% in January,
the second month in a row for optimism. Housing,
which has long been a drag, has turned into a positive
for growth.
Manufacturing in January moved off its low point
of 49.5% for 2012. The PMI registered 53.1%
in January, indicating expansion for the second
consecutive month.
Retail Sales for January disappointed, growing
only 0.1% compared to a healthy 0.5% in December.
The Unemployment rate ticked up to 7.9% as
more people entered the labor force. The rate of
7.8% had been at or near that percentage since
September 2012.
18 March 2013 | Trade Show Executive
Continued from page 17
momentum in the U.S. One is the housing
revival we have already written
about in past columns and this trend
is expected to continue into 2013 with
home prices gaining steam in 88% of
U.S. cities during the Fourth Quarter,
according to the National Association
of Realtors (NAR). “Home sales are on
a sustained uptrend,” said Lawrence Yun,
chief economist for NAR. The other trend
is in energy. “We all know about the
use of horizontal drilling and fracking
that has exploded in certain U.S. regions
where shale deposits are located,” said
Chow. “What you may not know is that
the two products from the drilling —
crude oil and natural gas — are playing
a vital role in increasing jobs and
bringing some jobs back to the U.S.”
Last November, the International
Energy Agency (IEA) predicted the U.S.
will become the world's top oil producer
probably by 2020. This is mainly due to
the explosion of oil extracted in “shale”
regions such as North Dakota’s Bakken
and Texas’ Eagle Ford. The IEA sees U.S.
production at 10 million barrels per day
(bpd) in 2015 growing to 11.1 million
in 2020. Meanwhile, Saudi Arabia, the
leading producer currently, will produce
10.9 million bpd in 2015 but dip to 10.6
million by 2020. “If this happens, it will
be dramatic,” said Chow.
Historically, U.S. refineries have relied
on foreign crude to make refined products
because it was more prevalent and
cheaper. “This is no longer the case with
the discoveries of U.S. shale deposits,”
said Chow. “In fact, domestic shale crude
is so overflowing that refineries and oil
drillers are scrambling to find somewhere
to store it because of our inadequate oil
transport system.” He pointed out that
industries near the extraction sites or
refineries are able to benefit from the
cheaper oil, but those in regions such
as the East and West Coast have much
higher gas prices in part due to no pipelines
or rail available across regions. This
is an example of the lack of government
investment and planning in infrastructure
over the decades.
Since U.S. refineries are now more
efficient than their foreign rivals, so that
U.S. refined products are increasingly
more competitive globally. For 2012, fuel
oil exports climbed 14% to $60.2 billion,
and exports of other petroleum products
rose 4% to $57 billion. This translates
into high paying jobs. Global demand
for refined products is estimated to grow
33% over the next two decades, according
to Rodrigo Favela, executive director for
refining, planning and evaluation at Hart
Energy. The drilling process itself is a
long-term economic driver for thousands
of new U.S. jobs as well as investment
in steel and technologically advanced
equipment, said Chow. Also, foreign
companies are expanding investment
in U.S. oil companies to learn about the
new drilling technologies, which will
create even more jobs.
New energy
developments may have
far-reaching potential
to transform the U.S.
economy. The building of
pipelines by itself could
jumpstart the recovery, but
it has unfortunately become
a political football in D.C.
Besides the proposed
Keystone pipeline holdup,
the EPA is attempting to
propose more regulations
on fracking citing danger
to the water supply.
Frank Chow, CHIEF ECONOMIST
FOR TSE MEDIA GROUP
Furthermore, hydraulic fracking has
unlocked huge reservoirs of natural gas
causing its price to plummet in the past
few years. “This trend may not help drilling
companies, but it has been a boon to
the broad U.S. industry and manufac-

SPONSORED BY
turing sector as a cheap energy source
and chemical feedstock,” Chow pointed
out. “Even electric generating plants are
switching to natural gas to take advantage
of the low prices. That, with other factors
like rising foreign wages, is spurring a
return of some manufacturing back to the
U.S.,” he said. Dow Chemical and Royal
Dutch Shell are building chemical plants
in the U.S. while Nucor plans to make
more steel here using natural gas. Potash
Corp. is reopening an ammonia plant
closed in 2003. “We’re at a very interesting
inflection point in the U.S. trade balance,"
said Robert Dye, chief economist
at Comerica. In addition to the steel and
chemical industries, cheap U.S. oil and
natural gas will benefit a variety of other
energy-intensive sectors, Dye added.
Energy Will Transform
the U.S. Economy
These new energy developments may have
far-reaching potential to transform the
U.S. economy. “The building of pipelines
by itself could jumpstart the recovery,
but it has unfortunately become a political
football in Washington, DC,” Chow said.
“Besides the proposed Keystone pipeline
holdup, the EPA is attempting to propose
more regulations on fracking, citing
danger to the water supply,” he said. This
potentially could be a burgeoning opportunity
for future trade shows serving that
sector because of the varied international,
government, environmental, and industrial
sectors involved.
Which shows are expected to be the
biggest beneficiaries? There are the Gold
100 shows serving the Building & Construction
sectors such as CONEXPO-CON/
AGG and World of Concrete; others focused
on Industrial/Heavy Machinery such as
POWER-Gen International; those geared to
Raw Materials & Science such as WEFTEC
/The Water Environment Federation Technical
Exhibition & Conference; plus a host of
smaller specialized shows and conferences,
some of which will be launches.
Trade show organizers in other
sectors aren’t hitting the panic button.
Plenty of firm fundamentals are likely
to offset even the budget sequestration
as we move through 2013. But a waitand-see
attitude prevails. TSE
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www.TradeShowExecutive.com | March 2013 19

TRENDING & SPENDING
SPONSORED BY
Trade Show Executive
Trending & Spending
Economic Forecast
MONTH, QUARTER AND FULL YEAR
Reforecasting revenue targets are a
common exercise these days for senior
executives as business conditions
change rapidly, sometimes for the better,
sometimes for the worse. Volatility
in the economy, geo-political developments,
competition, infl ation and many
other factors can wreak havoc with
assumptions made a month, quarter or
a year ago. Unbiased, reliable data —
whether positive or negative — is the
foundation of solid business planning.
Trade Show Executive Magazine’s
Trending & Spending Forecast aggregates
information from numerous
sources: government and business reports;
interviews with industry experts
and economists; and the TSE monthly
poll of its 20-member Economic Forecasting
Board. Here is their forecast
for the month, Q3 and 2013 Full Year:
May
2013 FORECAST
%
2.4
%
1.8
%
2.1
NET SF EXHIBITORS ATTENDEES
2nd Quarter
2013 FORECAST
%
2.8
%
2.1
%
2.1
NET SF EXHIBITORS ATTENDEES
=
=
An Insider’s Perspective
How is the economy impacting the exposition industry? This month, five industry
experts give you projections and early warning signs based on registration patterns,
exhibit space commitments, long- and short-term bookings, and discussions with peers
and customers. Together with the rest of TSE’s Exposition Forecasting Board, they have
insider knowledge about the true performance of the majority of U.S. trade shows.
And just like economists, they don’t always agree. Their diverse opinions, however,
provide valuable insights to help you formulate your plans.
Economic Data Reflects
Slow Growth for the Most Part
“Despite reports of GDP falling into the red in the Fourth
Quarter of 2012, and reversing the gains made in the Third
Quarter, I do not believe that a recession is in the cards for
2013. I also don’t believe that the weakness seen in the final
months of 2012 will carry into 2013. Two powerful economic
trends continue to gain momentum: home sales and a changing
energy landscape. Both are contributing to job creation.
In addition, economic data, from manufacturing to consumer
spending, reflects growth, not contraction, although slow
growth will be the norm for several months down the road.”
Darlene Gudea,
PRESIDENT
TSE Media Group
Frank Chow,
CHIEF ECONOMIST
TSE Media Group
Cashing in on CAPEX
“Business spending could get a boost this year from the
provision of bigger tax breaks on new or leased equipment
as part of the last minute Fiscal Cliff deal, the H.R.8:
American Taxpayer Relief Act of 2012. Section 179 raises the
$125,000 deduction in 2012 to $500,000 for most new and
used capital equipment including most software. Trade
shows will reap the benefits of higher business spending as
buyers compare features and terms of capital expenditures
on the show floor.”
Full Year
2013 FORECAST
%
2.8
%
2.8
%
2.6
NET SF EXHIBITORS ATTENDEES
=
$ REVENUE = 5.0 %
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
Nancy Walsh
EXECUTIVE VP
Reed Exhibitions
David Loechner
PRESIDENT
Nielsen Expositions
Dennis Slater
PRESIDENT
Association of
Equipment Manufacturers
20 March 2013 | Trade Show Executive

SPONSORED BY
Chris Brown
EXECUTIVE VP
National Association
of Broadcasters
CHAIRMAN, CEIR
Steve Carey
DEPUTY EXECUTIVE DIR.
National Truck
Equipment Association
Trade Show Performance is
Typical Reflection of a Mature Market
“The U.S. meetings industry is behaving like the mature
industry that it is and will continue to do so for the next
few years. Expect slow growth on the demand side and almost
no growth on the supply side. We may even see some
reductions in the supply of exhibit space. The trends for the
past two years will continue in 2013 as the U.S. and world
economies try to stabilize. Growth will be greater in terms
of attendance, however, overall industry indicators will be
representative of a mature market.”
James Rooney
EXECUTIVE DIRECTOR
Mass. Convention
Center Authority
Shura Garnett
REGIONAL VP
Global Spectrum
Conservative Growth Expected
“After surveying our venues, we still feel that 2013 growth
in general is going to be conservative. Initial reports on
2012 results are good but speculation about 2013 GDP
growth is all over the board. So far, there is optimism for
2013 retail growth, yet combine that with the expiration of
the payroll tax cut, uncertain future budget cuts and minimum
wage increases in several states, ‘uncertainty’ is the
only word I am completely comfortable with right now.”
Skip Cox
PRESIDENT & CEO
Exhibit Surveys
Aaron Bludworth
COO
Fern Exposition
& Event Services
Jack Chalden
DIR. OF BUSINESS
DEVELOPMENT
bXb Online
Q1 Shows Set the Stage
“Roughly 30% of the TSE Gold 100 trade shows are held
in the first two months of the year…and 41% occur
in the First Quarter. As our industry warily looks ahead
in this uncertain global and domestic economic climate,
the performance of these multi-sector events will be a key
benchmark. Modest but steady growth has been evident
for 13 of the past 15 months. More of the same in Q1 will
underscore the growing constituent and sector reliance
on the empowered face-to-face business experience.”
John Kimball
PRESIDENT & CEO
Convention Data Services
Pat Fallon
VP OF BUSINESS
DEVELOPMENT
CompuSystems, Inc.
Terence Donnelly
VP OF SALES
Experient
Chris Meyer
VP OF SALES
Las Vegas Convention
& Visitors Authority
Joseph V. Popolo, Jr.
CEO
Freeman
Steve Moster
PRESIDENT
Global Experience
Specialists (GES)
Gregg Caren
SENIOR VP,
STRATEGIC BUS.
SMG
www.TradeShowExecutive.com | March 2013 21

PICK A REPORT. ANY REPORT.
For 30 years, CEIR has been highlighting the importance of exhibitions in today’s business environment.
Our goal is to promote the image, value and growth of exhibitions. This is accomplished through producing
primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.
Find out how CEIR can help you meet your business goals.
Visit us at www.ceir.org or e-mail info@ceir.org.

TSE DASHBOARD
SPONSORED BY
Optimism and Exhibit Space on Upswing
as January Trade Shows Kick Off 2013
BY DARLENE GUDEA, president; CAROL ANDREWS, editor-at-large, and HIL ANDERSON, senior editor
Oceanside, CA – January is arguably one
of the most important months of the year
for the trade show industry, and this year
may be a turning point in the agonizingly
slow recovery of the entire U.S. economy.
The 27 shows surveyed for the Trade
Show Executive (TSE) Dashboard of Monthly
Trade Show Metrics include flagship events
in various key industries and can reflect,
if not influence, the level of business
confidence for the entire new year.
Trade Show Executive found some
respectable improvement over 2012
in the hard numbers, and there were
also some very encouraging intangibles
in the form of buyer quality and the overall
buzz on the show floors. “The buyer
demographic at this show told us a story
of economic upswing,” said Christian
Falkenberg, senior vice president of
GLM and show manager for the New
York International Gift Fair. “Small retailers
are demonstrating renewed optimism,
and buyers are now travelling greater
distances to shop the New York market.”
The sunny sentiment was echoed
in Detroit where the North American
International Auto Show drew nearly
800,000 ticketed attendees. “This was
a true celebration of the automobile, and
a demonstration of the strength and resiliency
of the auto business," said Jim Seavitt,
chairman of the show. “The Detroit show
is a true reflection of a strong, vibrant
and more confident industry.”
The upbeat atmosphere at the shows
surveyed for the Dashboard did not exactly
translate to gangbuster numbers for the
critical categories of exhibit space, number
of exhibitors and attendance. But the metrics
for exhibitor and exhibit space were
definitely headed in the right direction.
The adjusted totals for January revealed
a 2.1% increase in exhibit space and
2.4% growth in the number of exhibitors.
Attendance, however, was down (1.6)%
from January 2012. Last January produced
a (0.5)% slip in attendance over 2011,
but exhibit space started off 2012 with
a 3.1% gain and the exhibitor count was
3.7% higher than 2011. For the full year,
the metrics came in at a 2.4% growth
in exhibit space and 1.5% increase in
exhibitors. Attendance, which tends
to lag during tough times, was up 2.9%.
Meanwhile, the exhibition industry
led off 2013 by sending some of its heaviest
hitters to the plate. Of the 27 shows
surveyed, 21 reported 100,000 net square
feet (nsf) or more of exhibit space and
17 were large enough to be included on
the latest TSE Gold 100 lineup of largest
U.S. trade shows. Two of the shows
were on the TSE Fastest 50.
A dozen of the Dashboard shows held
steady or saw increases in all three metrics;
only two were down in all three categories.
Continued on page 24
Driving Attendance. An improving economy, intriguing new car designs and new fuel effi cient hybrids
combined to draw a huge crowd to the North American International Auto Show in Detroit. Exhibit space
also grew, topping 750,000 nsf.
www.TradeShowExecutive.com | March 2013 23

TSE DASHBOARD
SPONSORED BY
Continued from page 23
Broken Record:
CES Outdoes Itself Again
The new year began as it usually does,
with huge crowds and an exhibit floor that
seems to stretch to the horizon at the International
Consumer Electronics Show (CES).
It was another record year for CES,
which made plenty of headlines in the
mainstream and trade media and also set
new marks for exhibit space and number
of exhibiting companies. Exhibit space
stepped closer to the 2 million nsf mark
with a 3.4% increase to 1,924,892 nsf.
Exhibitors increased 2.4% to 3,316, but
attendance dropped (2.7)% to 152,000.
The world’s hearty appetite for new
gadgets was one of the bright spots in the
global economy of recent years, and CES
has been an important focal point for the
introduction of the devices destined to
become standard equipment in schools,
homes and offices worldwide. “Some
20,000 new products were launched at the
2013 International CES,” said Gary Shapiro,
CEO of the Consumer Electronics Association.
“Every major technology company
spanning the globe participated in this
year’s CES to showcase their innovations.”
Growth Leaders
• AG CONNECT Expo & Summit was
not included in the adjusted Dashboard
totals because it is a biennial event, but
it delivered record numbers. Attendance
increased 88.5% and exhibit space grew
45.2% to 222,755 nsf. The show, held
this year in the farming hub of Kansas
City, enjoyed a high presence of big-time
agribusiness growers, which appealed to
exhibitors. “These are industry professionals
who specifically wanted to take
advantage of all that AG CONNECT had
to offer,” said show manager Sara Mooney.
• International Production & Processing
Expo was also left off of the adjusted
Dashboard totals because it was the first
time it consisted of trade shows from
three major food groups: The American
Trade Show Executive
Dashboard Snapshot – JANUARY TRADE SHOW METRICS
MONTHLY OVERVIEW: NET SQUARE FEET
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2012
10%
5%
MONTHLY OVERVIEW: EXHIBITORS
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL
10%
0%
5%
2.1%
(5)%
0%
(10)%
(5)%
(15)%
(10)%
(20)%
(15)%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL
2010 2011
(20)%
10%
5%
0%
(5)%
(10)%
(15)%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2010 2011 2012
MONTHLY OVERVIEW: ATTENDEES
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
OCT NOV
DEC
JAN
2013
JAN 2013
(1.6)%
t In the Black. Exhibit space (top left)
grew a modest but still solid 2.1% in January.
The adjusted numbers included several
large shows and totaled more than 8.2
million nsf.
p Up and Down. The number of exhibitors
(top right) in January was up 2.4% over
January 2012. The past two years have
seen plenty of twists and turns in the
monthly exhibitor counts.
t Down but Not Out. Trade show attendance
in January was down (1.6)% from
2012. The dip continued a softening trend
in the monthly metrics that began in the
second half of last year.
(20)%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2010 2011
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN
2012 2013
© 2013, Trade Show Executive Magazine, Oceanside, CA
24 March 2013 | Trade Show Executive

SPONSORED BY
AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
AUG SEP OCT NOV DEC
Feed Industry Association, American Meat
Institute and the U.S. Poultry & Egg Association.
The combination went together like
steak and eggs and produced a 43.8%
boost in exhibit space to 422,390 nsf
compared to previous years when the
show was limited to the poultry and
egg producers.
• The ASI Show Orlando kicked off a
five-city tour of events for the Advertising
Specialty Institute in fine fashion.
Attendance was off (5.2)% but floor space
spiked 13.6% to 125,450 nsf and exhibitors
grew 2.8% to 809. “There’s no better
way to kick off a new year and a new
show season than with the best education
OCT NOV
DEC
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2012
JAN 2013
2.4%
JAN
2013
in the industry, a bigger, better show floor
and superior networking events,” said
Lorenz Hassenstein, general manager
and vice president of The ASI Show, who
noted a number of companies that also
chose the Orlando show as a venue for
staff sales meetings.
The Weekdays Beckon
The PGA Merchandise Show marked
its 60th anniversary and its last weekend
schedule. Reed Exhibitions is moving
the show to weekdays next year.
The show experienced acrossthe-board
growth this year with
348,000 nsf of exhibit space. So why
take mulligan when things are going so
well? Ed Several, senior vice president of
Reed’s Worldwide Golf Exhibitions, said
extensive customer research indicated
attendees and exhibitors preferred
a Wednesday to Friday schedule.
“The new weekday dates allow PGA
professionals to return to their facilities
as needed and our attending industry
members to return home for the weekend
to spend time with family,” said Several.
Top Cities
Trade shows got the year off on the right
foot in Las Vegas. The Strip hosted four
Gold 100 shows totaling 3,226,308. Along
with the International CES, the SHOT Show,
PPAI Expo and the International Builders
Continued on page 26
Expect the Unexpected. Trade show delegates
eye the latest ‘gotta have’ gadgets at the International
CES.
10%
5%
0%
(5)%
(10)%
(15)%
CONSOLIDATED QUARTERLY OVERVIEW
2010
Q1 Q2 Q1 Q2 Q1 Q2
Q3 Q4 Q3 Q4 Q3 Q4 2012
NSF
Exhibitors
Attendees
10%
5%
0%
(5)%
(10)%
(15)%
CONSOLIDATED
ANNUAL OVERVIEW
Exhibitors
Attendees
NSF
t Adding On? (left).The fi nal
quarter of 2012 saw the number of
exhibitors remaining fairly fl at but
exhibit space and attendance were
both on the increase.
t Respectable Growth (right).
2012 took the trade show industry
on the same moderate growth
path as 2011. Of the three metrics,
attendance growth was in the lead.
(20)%
(20)%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2010
2011
2012
Q4
2010 2011
2012
www.TradeShowExecutive.com | March 2013 25

TSE DASHBOARD
SPONSORED BY
Continued from page 25
Show brought a total of 282,593 visitors
to the city’s hotels and tables. Of the four
events, however, all but CES reported
declines in exhibit space.
The Florida RV SuperShow covered
867,934 nsf and made Tampa the No.
2 host city on the Dashboard. Atlanta
placed third with two Gold 100 events:
the International Production & Processing
Expo and the Atlanta International Gift
& Home Market – January.
Next Month
If there were such a thing as the dog
days of Winter, February would be it
with its travel challenges and inhospitable
weather in all but the southernmost
cities. But a lot was accomplished inside
the cozy confines of conventions centers
around the U.S.
The International Toy Fair dodged
a blizzard in New York City while
the Chicago Midyear Dental Meeting
braved the Windy City’s notoriously
blustery weather.
MAGIC Marketplace – February took
place in more-temperate Las Vegas, and
Orlando provided a mid-Winter break
for attendees at Graphics of the Americas
and Global Pet Expo. TSE
Methodology
Survey questionnaires were sent to
shows held in January as listed in
TSE’s ZOOM Trade Show Locator
and Gold 100 directory. All responses
were cross-checked by TSE editors
for discrepancies.
The TSE Dashboard was created
to give show organizers and CEOs a
fast read on trade show performance
at a time when up-to-date, quality
information is paramount to making
decisions in today’s business world.
We recognize that simple statistics
don’t tell the full story about a show,
and year-over-year growth is not the
key factor in a show’s value to the
industry it serves. The Dashboard
still provides the traditional metrics
of show growth but also lists other
signifi cant characteristics and accomplishments
such as quality of
attendees, international attendance,
sales transactions and conference
and sponsorship growth.
We are grateful to the organizers
who shared both quantitative and
qualitative data.
p Stroke Busters. The latest in golf equipment
aimed at whittling down scores and otherwise
making a day on the links more enjoyable was
on display at the PGA Merchandise Show.
PGA Tour competitor Ian Poulter manned
the Cobra booth at the show’s Demo Day.
u Gopher-Eye View. Attendees get a look at
the underside of a piece of farm machinery at AG
CONNECT. The farm show’s attendees included
a high percentage of large growers.
26 March 2013 | Trade Show Executive

Trade Show Executive
Dashboard – JANUARY TRADE SHOW METRICS
SPONSORED BY
BY CAROL ANDREWS,
editor-at-large
TOP MGMTS*
• Consumer
Electronics Assn.
• Florida RV
Trade Assn.
• Detroit Auto Dealers
TOP CITIES*
• Las Vegas
• Tampa
• Atlanta
*Based on total nsf
GROWTH LEADERS
• AG CONNECT
Expo & Summit
• Intl. Prod. &
Processing Expo
• ASI Show Orlando
TOP INDUSTRY
SECTORS*
• Consumer
Electronics
• Gift
• RV
BENCHMARKS:
AVERAGE GROWTH
• NSF: 2.1%
• Exhibitors: 2.4%
• Attendance: (1.6)%
January 2013 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2013/2012 2013/2012 VARIANCE 2013/2012 VARIANCE 2013/2012 VARIANCE 2013 VS. 2012
AG CONNECT Kansas City 222,755 45.2% 390 42.3% 11,000 est. 88.5% Attendance nearly doubled and the
Expo & Summit Atlanta 153,400 274 5,837 show set records for exhibit space,
Association of ('11) ('11) ('11) ('11) number of exhibitors, education
Equipment Manufacturers
tickets and co-located industry
www.aem.org
events. More than 50 countries
were represented. There was no
American Farm Bureau Federation
co-location in 2013. Although AG
CONNECT and AFBF co-located
in 2011, the data provided for 2011
is for AG CONNECT only.
AHR Expo Dallas 396,664 (7.5)% 1,954 (1.1)% 51,337 (16.0)% Although a comparison to last
Intl. Exposition Company Chicago 428,764 1,976 61,151 year's midwest show refl ected lower
www.ahrexpo.com
metrics, the show set records in net
square feet, exhibiting companies
and attendees for AHR shows held
in the Southwest. The previous
Southwest records were set by the
2007 AHR Expo in Dallas. There
were more than 100 educational
sessions, and more than $10,000
was donated to Family Gateway,
a Dallas-based organization that
helps homeless families.
American Bus Marketplace Charlotte 100,000 No change 200 No change 3,300 (1.5)% Attendees included 787 motorcoach
American Bus Marketplace Grapevine, TX 100,000 200 3,350 and tour operators, and 299 of those
www.buses.org/marketplace
took appointments all week. More
than 135,000 appointments were
conducted. Attendees also included
263 associate service and product
suppliers, and 72 of these also
exhibited at the marketplace.
A Networking Floor showcased
13 motorcoaches and 134 exhibitors.
There were 287 sponsors.
ASI Show Orlando Orlando 125,450 13.6% 809 2.8% 8,645 est. (5.2)% Distributor attendance represented
The ASI Show Orlando 110,400 787 9,118 2,573 unique companies. Also, 94%
www.asishow.com
of attendees do not attend other major
industry shows, and 52% have 10+
years of experience. Steve Forbes
gave the keynote address.
ATA Trade Show Louisville, KY 189,324 4.7% 531 3.5% 8,253 4.0% This was the ATA's largest show to
Archery Trade Association Columbus, OH 180,836 513 7,933 date and the culmination of a year's
www.archerytrade.org
worth of archery innovations and pop
culture curiosity. Industry growth has
been strong and archery's popularity
has increased.
28 March 2013 | Trade Show Executive

Trade Show Executive
Dashboard – JANUARY TRADE SHOW METRICS
SPONSORED BY
January 2013 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2013/2012 2013/2012 VARIANCE 2013/2012 VARIANCE 2013/2012 VARIANCE 2013 VS. 2012
Atlanta International Atlanta 326,974 7.3% 1,992 7.8% 91,700 (3.5)% The show produced global buying
Gift & Home Furnishings Atlanta 304,594 1,848 95,000 power for a large and growing
Market - January
exhibitor base with signifi cant gains
AMC, Inc.
in national and international retailer
www.americasmart.com
attendees. There were packed
hallways, showrooms, booths and
elevators and standing room-only
seminars, events and demonstrations.
Record sales were reported, with
many sales goals reached and
doubled in the show's opening days.
Florida RV SuperShow Tampa 867,934 10.5% 369 3.9% 5,640 4.5% Overall show revenues increased
Florida RV Trade Association Tampa 785,488 355 5,396 10% this year. There were hundreds
www.frvta.org
of RVs and RV accessories on
display. Seminars were held
throughout the event.
Imprinted Sportswear Long Beach, CA 97,434 7.9% 353 5.1% 13,161 (4.3)% This is the largest of the Imprinted
Show Long Beach Long Beach, CA 90,328 336 13,752 Sportswear Shows. The show
Nielsen Expositions
offered a new ISS Roundtable
www.issshows.com
session, which allowed attendees
to meet one-on-one with speakers.
Interior Design Show Toronto 175,000 No change 300 No change 51,000 No change Net square feet reported includes
Informa Canada Inc. Toronto 175,000 300 51,000 space used for sponsors and special
www.interiordesignshow.com
features, but it is all sold space.
Exhibits of both emerging and
established designers highlighted
international interior design, architecture
and industrial design trends.
International Builders' Show Las Vegas 355,141 (14.2)% 957 (0.6)% 48,722 (5.3)% There were more than 100 education
Natl. Assn. of Home Builders Orlando 414,142 963 51,455 sessions. It was announced that the
www.BuildersShow.com
show will co-locate with the Kitchen
& Bath Industry Show (KBIS) in
February 2014 as part of Design and
Construction Week in Las Vegas.
The events will remain separate and
distinct shows held simultaneously at
the Las Vegas Convention Center
through 2016.
International CES Las Vegas 1,924,892 3.4% 3,316 2.4% 152,000 (2.7)% Exhibitors unveiled some 20,000 new
Consumer Electronics Assn. Las Vegas 1,862,097 3,239 156,153 products at the show. Of 150,000+
www.CESweb.org
Trade Show Executive's
attendees, more than 35,000 came
from more than 170 countries outside
FASTEST
the United States. Major product
launches occurred across all 15
product categories.
International Production Atlanta 422,390 43.8% 1,188 33.0% 26,393 27.8% The American Meat Institute Intl.
& Processing Expo Atlanta 293,708 893 20,650 Meat Expo joined forces with the
U.S. Poultry Association
Intl. Poultry Expo and Intl. Feed Expo
internationalpoultryexpo.org;
to form the International Production
www.ippexpo.org
& Processing Expo. The collaboration
brought new exhibitors and increased
the space taken by exhibitors
who were common among the
three associations.
MiaGreen Expo Miami Beach 15,900 (3.6)% 135 5.5% 3,698 1.1% The event, which focused
& Conference Miami Beach 16,500 128 3,656 on sustainability, combined a trade
Show Winners Corporation
show with extensive educational and
www.MiaGreen.com
networking programs. More than
80% of attendees were decisionmakers
or responsible for
recommending purchases.
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
Continued on next page
www.TradeShowExecutive.com | March 2013 29

Trade Show Executive
Dashboard – JANUARY TRADE SHOW METRICS
Continued from page 29
SPONSORED BY
January 2013 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2013/2012 2013/2012 VARIANCE 2013/2012 VARIANCE 2013/2012 VARIANCE 2013 VS. 2012
The NAMM Show Anaheim 520,412 0.8% 1,496 3.8% 93,908 (1.9)% The number of buyers increased 4%,
NAMM, National Association Anaheim 516,353 1,441 95,709 while non-industry guests decreased
of Music Merchants
16%. This year, 492 exhibitors
www.namm.org
came from outside the U.S. and
118 companies returned to the show
after a year or more off. The convention
center's new outdoor Grand
Plaza was used for live performances.
New York International New York 524,000 0.1% 2,800 0.9% 49,078 (3.0)% Exhibitors reported strong order-
Gift Fair - January New York 523,483 2,774 50,610 writing and more re-orders from
GLM
retailers of every type. There was
www.nyigf.com
positive feedback from retailers and
exhibitors, including 400 new
exhibitors. Attendees came from all
50 states and more than 90 countries.
North American Detroit 750,946 2.6% 216 18.7% 795,416 3.2% This was the largest NAIAS to date.
International Auto Show Detroit 731,946 166 770,932 There were 36 press conferences
Detroit Auto Dealers Assn.
and an estimated 71 vehicle
www.nais.com
introductions. The key factor to
growth in attendance has been taking
the show to an international audience
through building relationships and
encouraging global car makers to
bring their biggest news to Detroit.
Outdoor Retailer Salt Lake City 402,949 3.6% 881 (3.1)% 21,277 (2.5)% There were 140 new exhibitors. The
Winter Market Salt Lake City 388,912 909 21,823 industry participated in a day-long
Nielsen Expositions
backcountry workshop before
www,outdoorretailer.com
All Mountain Demo, where retailers
and media previewed and tested
new gear. An Avalanche Safety Zone
provided insight into avalanche safety
and preparedness.
PGA Merchandise Show Orlando 348,000 4.9% 968 6.0% 43,000 2.4% Attendees came from more than
PGA Golf Exhibitions - Orlando 331,800 913 42,000 75 countries. The show celebrated
Reed Exhibitions
its 60th anniversary this year.
www.pgashow.com
The LPGA's Annika Sorenstam
rang the opening bell and gave
a keynote address.
The PPAI Expo Las Vegas 317,600 (0.4)% 1,344 (0.3)% 19,500 est. 6.1% The show included several product
PPAI Las Vegas 319,000 1,348 18,376 pavilions, including New Products,
www.ppai.org
Green Products, Made in the USA
and Express Ship. Expo PlanIt
enabled attendees to keep track of
the products seen at the show.
Prairie Showcase Buying Saskatoon, SK 70,000 11.1% 267 0.4% 2,745 (4.8)% There was an exhibitor wait list as the
Show & Convention Saskatoon, SK 63,000 266 2,883 show was sold out. Attendees came
Western Retail Lumber
from across Western Canada,
Association Inc. (WRLA)
including BC, Ontario, Northwest
www.wrla.org/prairie-home
Territories and Nunavut.
ProMat 2013 Chicago 296,525 7.8% 765 8.7% 43,100 7.8% The show co-located with Automate
Material Handling Chicago 275,000 704 40,000 2013, but the numbers provided for
Industry of America ('11) ('11) ('11) ('11) ProMat do not include numbers
www.promatshow.com
for Automate. The show was divided
into three solution-specifi c centers:
manufacturing and assembly
solutions, fulfi llment and delivery
solutions and information technology.
Approximately 46% of attendees
came from top corporate and senior
management and another 27% came
from middle management.
30 March 2013 | Trade Show Executive

Trade Show Executive
Dashboard – JANUARY TRADE SHOW METRICS
SPONSORED BY
January 2013 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2013/2012 2013/2012 VARIANCE 2013/2012 VARIANCE 2013/2012 VARIANCE 2013 VS. 2012
SCCM Critical San Juan, PR 21,000 (19.2)% 130 (8.5)% 6,000 10.3% The event included pre-congress
Care Congress Houston 26,000 142 5,441 educational sessions, business
Society of Critical
meetings, an awards ceremony
Care Medicine
and a celebration of the American
www.sccm.org
College of Critical Medicine's
25th anniversary.
SHOT Show Las Vegas 628,675 (0.8)% 1,541 (3.7)% 62,371 2.2% The show attracted record overall
Reed Exhibitions Las Vegas 634,000 1,600 61,000 attendance, including a new high for
www.shotshow.org
buyers and more than 2,000 media
representatives. Attendees came
from all 50 states and 100 countries.
SIA Snow Show Denver 340,275 1.9% 508 10.7% 19,000 est. No change The sold-out show featured 106 new
Snow Sports Industries America Denver 333,950 459 19,000 exhibitors representing 1,084 snow
www.siasnowshow.com sports brands. More than 50
seminars were offered. A foot of
snow fell during the show, making it
ideal for the two-day On-Snow Demo.
Surf Expo Orlando 255,141 9.5% 1,045 10.3% 27,026 35.0% This was the largest Surf Expo to
GLM Orlando 233,000 947 20,024 date, which was refl ective of a
www.surfexpo.com
Trade Show Executive's
thriving, vibrant industry. An
interactive fl oor plan and exhibitor
FASTEST
search feature provided contact and
booth information for every exhibitor.
Winter Fancy Food Show San Francisco 209,750 1.3% 1,400+ 7.7% 18,900+ 0.9% This was the largest show on the
National Association for San Francisco 207,000 1,300 18,738 West Coast to date, with the highest
the Specialty Food Trade attendance ever. Exhibitors from 35
www.specialtyfood.com countries showcased 80,000
specialty foods and beverages.
John Mackey from Whole Foods
Market, delivered the keynote address.
Wisconsin State Milwaukee 63,000 est. No change 283 1.1% 3,200 6.7% Special events included an education
Education Convention Milwaukee 63,000 280 3,000 tour of a high school where students
Wisconsin Association
grow fresh produce, manage fi sh and
of School Boards
keep bees; an exhibit hall breakfast;
www.wasb.org
pre-convention workshops and a
scavenger hunt.
DASHBOARD ANALYSIS: Net SF of Exhibits Exhibitors Total Attendance
Total 9,968,131 26,138 1,679,370
(Sum of all fi gures submitted by show management) 9,561,701 25,061 1,653,987
Adjusted Total 8,275,515 23,579 803,461
(Excludes outliers and shows in which an 8,107,647 23,024 816,568
apples-to-apples comparison is not possible)
Averages 359,805 1,025 34,933
(Based on Adjusted Totals) 352,506 1,001 35,503
Percentage of Growth 2.1% 2.4% (1.6)%
(Based on Adjusted Totals)
COMING UP
NEXT MONTH:
A review of shows
held in February
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
www.TradeShowExecutive.com | March 2013 31

Dolnack
POWER LUNCH
32 March 2013 | Trade Show Executive

SPONSORED BY
Chris
Dolnack
Fired Up about SHOT Show's Success
Chris Dolnack is senior vice president & chief marketing officer for the
National Shooting Sports Foundation, owner and sponsor of the annual
SHOT Show, the Shooting, Hunting and Outdoor Trade Show. With more
than 600,000 net square feet of exhibit space, it is the 16th largest trade
show in the nation, according to Trade Show Executive’s Gold 100 directory,
and the largest gun trade show in the world, featuring 12.5 miles of
firearms, ammunition and related gear from every major gun manufacturer.
Chris is an interesting guy who was born in Trinidad and raised
in a family of hunting and outdoor sports enthusiasts in Pennsylvania.
A prolific writer, Chris sold his first outdoor magazine article when he was
14 and went on to author over 300 columns and features for numerous
publications including: Outdoor Life, Field & Stream, and Sports Afi eld.
The 2013 SHOT Show was held during the height of the national gun
control debate, following the Newtown, CT school massacre. How did
Chris Dolnack and the SHOT Show crisis management team handle
the media glare?
BY BOB DALLMEYER, TSE columnist
Photo by Alix Martinez Photography
www.TradeShowExecutive.com | March 2013 33

POWER LUNCH
SPONSORED BY
BOB: The National Shooting Sports
Foundation is headquartered in Newtown,
CT, the city in which a gunman killed 20
children and six adults at the Sandy Hook
Elementary School on December 14. How
did you and the headquarters staff react?
CHRIS: We were all shaken and deeply
saddened. In this small community, there
are not many degrees of separation. Not
surprisingly, we had family, friends and
acquaintances who were affected.
BOB: I understand the NSSF plays
an active role in firearm safety.
Tell me about Project Child Safe.?
CHRIS: The SHOT Show is the primary
funding source for this nationwide program.
Firearm owners are provided with
free safety kits, which include a cable-style
gun lock and a brochure discussing safe
handling and storage practices. Since the
launch in 2003, we have partnered with
over 15,000 law enforcement agencies
and distributed over 35 million safety
kits in all 50 states and five U.S. territories.
On Target. Chris Dolmak and Diedra Cauley,
director of exhibitions and conferences for the
NSSF, pinpoint the choice spots on the fl oor
plan of The Shot Show.
34 March 2013 | Trade Show Executive
BOB: NBC Sports, home to sports
commentator and gun-control advocate
Bob Costas, stuck with its decision to
sponsor the SHOT Show, despite Bob’s
comments two weeks before the tragic
shooting that it was “too easy” to access
guns, specifically semiautomatic weapons.
Did you foresee such a reaction?
CHRIS: Never really thought about it.
We did have some initial pullback from
NBC, but in the end, they went forward
with their sponsorship and presence
at the show.
Firearm owners are
provided with free safety
kits, which include a
cable-style gun lock and
a brochure discussing
safe handling and storage
practices. Since the show's
launch in 2003, we have
partnered with over 15,000
law enforcement agencies
and distributed over
35 million safety kits.
BOB: I’ve been involved with events
when controversy hit and it takes some
skill with the media, particularly. What
advice would you give our readers about
handling controversy during a show?
CHRIS: Don’t overlook the importance
of continuously updating your crisis
communications plan and review it
with your entire crisis management
team. Appoint one person as contact
with the media and instruct all other
persons to defer to that contact person.
BOB: Who was on your
crisis management team?
CHRIS: Our NSSF executive staff
and representatives from Reed
Exhibitions, Freeman, Sands Expo
and Century Security.
BOB: What is the best way
to stop sensationalism without
avoiding or alienating the media?
CHRIS: Identify your key themes
and messages. Don’t allow untruths
to go unchallenged. Stay on message.
Be polite and civil at all times.
BOB: The 2013 SHOT Show attracted
more than 62,000 attendees, reaching a
new high in buyer attendance and overall
attendance, and drew some 2,000 media
representatives. How would you characterize
the mood on the trade show floor?
CHRIS: It was incredibly upbeat.
Steve Sanetti, our association president,
delivered a moving address on the state
of the industry on opening night which
generated a tremendous groundswell
of enthusiasm and unity.
BOB: How did your attendees
and exhibitors feel about the show?
CHRIS: In the exit polls conducted by
Reed Exhibitions, 82% of the attendees
said they were either completely or very
satisfied and 84% are likely to recommend
our show to someone else to attend
next year. For our exhibitors, 75% were
completely or very satisfied, and 93% are
extremely or very likely to exhibit next
year. We had nearly a 95% exhibit space
renewal rate on site, which is outstanding.
BOB: Your conference/education program
includes, among other offerings, a
“University for Retailers,” with this year’s
keynote delivered by the CEO of Smith
& Wesson. How important is your conference
program in driving attendance?
CHRIS: It’s becoming increasingly
important in our overall value equation.
We offer three different educational
opportunities for attendees, which
regularly sell out. We monetize all the
education sessions, except those for law
enforcement. That education program
offers continuing education units
(CEUs), which can be a deciding factor
in many officers getting authorization
to attend the show. By the way, law
enforcement and tactical products and
services now account for 27% of our net
square footage, so we need buyers with
purchasing authority in these two areas.
Continued on page 36

POWER LUNCH
SPONSORED BY
POWER LUNCH
SNAPSHOT
CHRIS DOLNACK
Natl. Shooting Sports Foundation, Inc.
• Senior vice president &
chief marketing offi cer, 2010 – present
• Senior vice president, 2005 – 2010
• Managing director, program
development, 2002 – 2005
• Director of development, 1999 – 2002
W-G-K, Inc.
Manufacturer’s Representative, 1999
Colt’s Manufacturing
Executive director of merchandising,
advertising & sales promotion, 1997-1998
Smith & Wesson
• Director of marketing services,
1996 –1997
• Regional sales manager, 1995 –1996
• Marketing manager, sporting goods
& law enforcement, 1992 –1995
• Public relations manager, 1991 – 1992
Professional Affiliations
• International Association for Exhibitions
and Events, currently serving on IAEE
Senior Executive Roundtable Committee
• Professional Convention Managers
Association (PCMA)
• Accredited by the Public Relations
Society of America
• Frequent speaker on social media
Education
• St. Joseph College, West Hartford, CT
• Buena Vista College, Storm Lake, IA
• Pennsylvania State University
Continued from page 34
BOB: As research has proven,
the SHOT Show has a loyal audience.
How important is social media in nurturing
and growing your attendee base?
CHRIS: Our exhibitors and attendees
are very tech savvy. We have a threeperson
emerging media team here on
staff to execute our robust program that
utilizes a variety of platforms, including
Twitter, Facebook, YouTube, Instagram,
LinkedIn, as well as the SHOT Show
website and our blog. We periodically
hold live online chats to answer questions.
We use our in-house studio to
create video messages, most recently to
promote the show, update attendees, and
explain how to use our show’s mobile app.
BOB: I understand you’re
a master at Twitter.?
CHRIS: Social Media Marketing Magazine
ranks me Number 46 among the “Top
100 CMOs on Twitter.” We use Twitter
and Facebook to take the temperature
of our customers, particularly during
the show. They also help us monitor problems
at the show so we can correct them
immediately. In turn, they help drive
up our customer satisfaction numbers.
BOB: What other marketing methods
motivate your audience to attend?
CHRIS: Our marketing mix includes
print ads in trade publications, e-mail
campaigns and e-newsletters. However,
I think the most effective marketing is
done by our attendees, who create such
great buzz prior to show. This year it
was spectacular.
BOB: You had visitors from
over 100 nations at this year’s show.
How did this come about and do you
have special programs for them?
CHRIS: Diedra Cauley, our director of
exhibitions and conferences, spearheads
many efforts to recruit international buyers.
We have a booth in the American Pavilion
at the IWA & Outdoor Classics Show
in Nuremberg, Germany and provide
SHOT Show registration and Las Vegas
hotel information. At the SHOT Show, all
international buyers are enrolled in a VIP
Program and receive a card giving them
access to a 24-hour concierge hotline
while in Las Vegas. We also have a VIP
Lounge at the show, offering Europeanstyle
hospitality, interpreters, meeting
rooms, business machines, etc.
BOB: You created SHOT on a Budget,
a listing of great places in Las Vegas
where attendees can stretch their
dollars. How successful is this program?
CHRIS: Judging from the feedback
on Facebook and Twitter, our attendees
really like it. In my opinion, Las Vegas
is the most exciting city for trade shows
and fine dining. Yet we have a lot of
mom-and-pop businesses that attend
and they’re looking for more affordable
dining options, so we created that option.
Our exhibitors and
attendees are very tech
savvy. We have a threeperson
emerging media
team to execute our robust
program that utilizes a
variety of platforms. We
use our in-house studio to
create video messages,
most recently to promote
the show, update attendees,
and explain how to use our
show’s mobile app.
BOB: Speaking of money, would you
care to share the revenue breakdown
between exhibitors and attendees?
CHRIS: Our revenue split is approximately
$20 million on the exhibitor
side and $2 million for the attendees.
BOB: What defines a
successful show for you?
CHRIS: A successful SHOT Show for me
is where the buyers and sellers achieve
their objectives and they give high ratings
for their overall experience at the event.
36 March 2013 | Trade Show Executive

SPONSORED BY
BOB: How did you get
started in this industry?
CHRIS: Very early in my career,
I managed the exhibits in 80 consumer
shows for Berkley, a leading fish and
tackle company. I quickly learned my
way around most of the major convention
centers — and also grew to really
appreciate the value of face-to-face
events for sales lead generation.
BOB: Who were your mentors?
CHRIS: On a personal level, certainly
my father and grandfather, who instilled
in me a passion for hunting, shooting
and the outdoors. Also, the NSSF Board
Chairman, Bob Scott, whom I worked
for at both Berkley and Smith & Wesson.
And then there is Ken McAvoy, senior
vice president of Reed Exhibitions.
BOB: What do you value
most in your associates?
CHRIS: Loyalty, candor, commitment
and accountability — these are central
ingredients to build a foundation of trust.
BOB: What book are you
currently reading?
CHRIS: I’m re-reading Making a Difference
by Steve Gilliland. It’s inspiring and
instructive about making a difference in
everything you do. I regularly purchase
books for my staff and myself to make
us all better people and managers.
BOB: What is your secret extravagance?
CHRIS: It’s not a secret: I enjoy a good
cigar, along with an appropriately paired
wine or spirit.
BOB: What keeps you awake at night?
CHRIS: The fact that the SHOT Show
accounts for 80% of our organization
revenue. We have to continuously
improve on our customer’s experience
because if we don’t, someone else will.
Shooting the Breeze. Dolnak and senior NSSF
managers make it a point to stop by every booth
on the last day of the show to thank exhibitors
and seek their feedback. Dolnack also emcees
the State of the Industry presentation and introduces
the event’s A-list entertainment.
There were too many colossal trade
shows that disappeared within three
years because they didn’t pay attention
to their customers’ experience.
BOB: Finally, if you could be
any other person in the world,
who would you trade places with?
CHRIS: I can’t say there’s anyone I would
trade places with. My lifelong avocation
has become my vocation and there aren’t
many people who are this lucky. Plus my
friends and family keep me grounded.
Contact Chris Dolnack at (203) 426-1320
ext. 227 or cdolnack@nssf.org
Columnist BOB DALLMEYER, CEM, has been chairman of both the International Association of
Exhibitions and Events (IAEE) and the Trade Show Exhibitors Association (TSEA), as well as a former director
of the Center for Exhibition Industry Research (CEIR). In 2006, he was inducted into the Convention Industry
Council’s Hall of Leaders and received IAEE’s Pinnacle Award in 2008. Contact Bob at (323) 934-8300
or bdallmeyer@tradeshowexecutive.com
www.TradeShowExecutive.com | March 2013 37

FEATURE
is the
model
BRO ?
BY DANICA TORMOHLEN, contributing editor

“The traditional
model of operating
a convention center at
a loss with the premise
of bringing outside
dollars into a community
is not sustainable,” said
James Rooney, executive
director, Massachusetts
Convention Center
Authority (MCCA).
The model was
created during the last
half of the 20th century when
trade shows expanded dramatically
in the U.S. Cities of all sizes built
first-class convention centers, and the
inventory of meeting and exhibit space
skyrocketed to meet the demand.
“Destinations bought into the idea
that all the economic impact generated
by events is reward enough for building,
maintaining and upgrading facilities.
It was acceptable for convention centers
to operate as loss leaders,” said Rooney.
However, demand slowed noticeably
after 9/11 and the recession, as growth
dropped from the high double digits to
single digits, or fell into the red. Domestically,
new show launches were rare. Some
shows in sectors under pressure fell by the
wayside. As sales and other tax revenues
lagged during the recession, the pressure
from local government officials increased
as cities sought ways to decrease expenses
and increase revenue.
Today, lower
sales and tax revenues
continue to plague cities.
To make up for the shortfalls,
budgets for city services such as
police, fire, education and road maintenance
continue to be slashed. “Many
destination leaders originally agreed to
invest in building many of these centers
as economic generators, not net revenue
generators,” said Victoria Isley, executive
vice president and chief operating officer,
Destination Marketing Association International
(DMAI). “Somehow that was
forgotten between the economic downturn
and a saturation of new buildings.”
At the same time, some associations
have dealt with decreasing membership
and lower attendance at their annual
conventions. Trade show managers, facing
cost pressures of their own, are driving
hard bargains including demands for
highly discounted rent or free rent — or
they will take their show elsewhere. “These
groups are looking for more concessions
in rent as they focus on increasing revenues,”
said Rooney. “I don’t blame them.
They are just trying to make the best
business decisions for their organizations.”
“Meanwhile, government officials are
questioning the convention center lossleader
model, and it’s getting harder and
harder to justify the value,” said Rooney.
“It’s getting tougher to sustain subsidies
and maintain top-notch facilities with
Continued on page 40
www.TradeShowExecutive.com | March 2013 39

FEATURE
glance at a
BCEC
Hynes CC
EXECUTIVE DIRECTOR
James Rooney
FACILITIES OPERATED
• Boston Convention & Exhibition Center
• John B. Hynes Veterans Memorial
Convention Center
• MassMutual Center and
Boston Common Garage
MISSION
To generate signifi cant regional
economic activity by attracting
conventions, trade shows, and other
events to its world-class facilities while
maximizing the investment return for
the residents and businesses in the
Commonwealth of Massachusetts.
KEY STATS IN 2012
Revenues: $99.5 million
Expenses: $115.0 million
Operating Loss: $15.5 million
$461.2
Economic Impact Generated from Events
670,962
519,815
million
Attendance at
Events in Boston
Total Hotel Room
Nights Filled
by Events in Boston
Continued from page 39
slower trade show growth rates. But it’s
a buyer’s market, and demands for pricing
and rent deals are more prevalent
than ever.”
“The current model would be sustainable
if show organizers were willing to
pay what it’s worth,” said Greg Ortale,
president and CEO, Greater Houston
Convention and Visitors Bureau
(GHCVB). “We look at the business in
total — not at hotels and the building
separately. If organizers try to wring
every last dime out of the deal on both
sides and there is no margin in either,
then the deal doesn’t work. You have
to ask yourself if it’s really good business
for your community when you’ve
invested billions in infrastructure.
They are killing the golden goose.”
“Destinations are truly between a rock
and a hard place,” said Vicki Hawarden,
president and CEO, International Association
of Venue Managers (IAVM).
To address these conflicting dynamics,
centers are looking to maximize their
space and increase their occupancies.
They are getting creative. Some might
say too creative as the line between the
private and public sectors continue to blur.
MCCA Makes Gutsy Move
with New Business Model
In a ground breaking move, MCCA
has invested $500,000 in a strategy and
product development team to explore
new revenue streams for the three convention
facilities that MCCA manages
(see sidebar on the left). “Nothing is
off the table,” said Rooney. “That may
mean creating, executing and partnering
on trade shows, or that may mean
developing new products and services
to provide alternate revenue streams.”
Rooney sat down exclusively with TSE
to offer an inside look at what leaders in
Boston are doing to address this critical
issue. In addition, we discussed new business
models with other CVB and convention
center executives, as well as industry
40 March 2013 | Trade Show Executive

association executives, to find out how
this issue might impact show organizers
in the years to come.
By The Numbers
From 2011 to 2012, full-year trade
show performance was so so, according
to the Trade Show Executive Dashboard
(February 2013). “Net square footage
rose 2.4%, exhibitor growth was a weak
1.5%, and attendance outshined both
with a 2.9% growth.”
But the Gold 100 Class of 2012, Trade
Show Executive’s list of the 100 largest
trade shows, posted notable gains in all
three metrics. Using same-show comparison,
the largest shows of 2011 grew
4.4% in nsf, 2.3% in number of exhibiting
companies and 2.8% in total attendance.
It’s clear that trade shows in many
industries have rebounded, and many
are seeing growth but at a more
conservative pace. The industry has
matured but proven its worth as a
successful marketing and sales tactic.
But the last decade has been challenging
for the industry as a whole. From 2000 to
2011, the compounded annual growth rate
declined slightly for net square footage
(0.3)%, exhibitors (1.0)% and attendees
(0.3)%, according to the Center for Exhibition
Industry Research (CEIR). TSE’s database
of convention center statistics was
developed in 2003 so comparable statistics
are not available. However, in the ten-year
period from 2002 to 2012, exhibit space
expanded by 6.1% to 56 million square
feet of prime exhibit space at convention
centers nationally, and the number of
facilities grew from 228 to 248, according
to Trade Show Executive’s 2012 World’s
Top Convention Centers directory.
In the U.S., these 248 convention
centers offer more than 56 million sf of
prime exhibit space, according to TSE’s
World’s Top Convention Centers (June 2012).
By comparison, China has 28 convention
centers, Mexico has 33 and Canada has
24. The average convention center in the
U.S. offers 226,995 square feet of prime
exhibit space.
While it’s true that convention centers
have operated as loss leaders, CVBs have
also generated significant revenues for
their hotel, restaurant and local business
members. They’ve fulfilled their mission
of getting heads in beds.
In fiscal year 2012,
MCCA generated $99.5
million in revenues with
expenses of $115.0
million. That means
MCCA operated at a loss
of more than $15 million
last year. The question:
Does the $461.2 million
in economic impact justify
an operating loss of more
than $15 million?
Paradigm Shift
In 2012, events in Boston attracted more
than 670,000 attendees and filled more
than 519,000 hotel room nights for a
total economic impact of $461.2 million,
according to the MCCA’s 2012 Economic
Impact & Annual Report. The 2012 BIO
International Convention, produced by the
Biotechnology Industry Organization,
attracted 16,505 attendees filling 25,802
hotel room nights with an economic
impact of $19.5 million.
In fiscal year 2012 (which ended June
30, 2012), MCCA generated $99.5 million
in revenues with expenses of $115.0
million. That means MCCA operated
at a loss of more than $15 million last
year. The question: Does the $461.2
million in economic impact justify an
operating loss of more than $15 million?
In 2013, MCCA is budgeted to operate
at a loss of $23 million, which is the funding
cap approved by the state legislature
in 2005. “I’m proud to say that we have
not asked for an increase in our subsidy
since we opened, despite the fledgling
economy,” said Rooney.
“All three convention centers realized
an increase in revenues,” according to
2012 Annual Report. “Overall the authority
performed significantly better than the
previous year.”
Driven in part by the positive financial
performance last year, MCCA is looking
to expand Boston Convention & Exhibition
(BCEC), which means they will have
to address financial questions by political
leaders. “There’s a hesitancy by government
officials to make a large capital investment
because they are concerned about increasing
subsidies indefinitely going forward,”
said Rooney. “I’d like to bend the curve
and not have to increase the subsidy.”
Entrepreneurial Spirit
How do you expand a facility without
increasing the subsidies? Generate new
revenues. “We decided we couldn’t rely
on existing organizational structures
to make that happen,” said Rooney.
“Solutions are going to lie in destinations
actually doing something different about
it, so we created a group and unburdened
them from sales and operations responsibilities.
They will conduct research
and concentrate on product development,
like the private sector.”
Led by Johanna Storella, chief strategy
officer, MCCA’s team began to form last
October, but it has really ramped up since
January. The team includes four current
employees with expertise in operations,
IT, research and business analysis who
were moved from other departments.
Storella, who has an MBA from Northeastern
University, joined MCCA in
2003 and most recently served as CFO.
Continued on page 42
www.TradeShowExecutive.com | March 2013 41

FEATURE
I don’t know if we are going to turn a corner on
the model if we do something differently. And I don’t
know what the model will look like 10 or 20 years
from now, but it’s clearly unsustainable to keep
‘giving the building away’. It’s short-term thinking.
If shows are signing deals for free space in 2023,
I think I’d be concerned over what that building
might look like in 2023.
James Rooney,
EXECUTIVE DIRECTOR,
MASSACHUSETTS CONVENTION
CENTER AUTHORITY
Continued from page 41
Bill Sell, who has more than 30 years
of experience on the trade show management
side, joined the team in January and
will head up event development at MCCA.
Sell has held executive management positions
with PulverMedia, International
Data Group (IDG) World Expo, Key3-
Media and Hannover Fairs USA. “He
brings a wealth of industry experience
from the client perspective,” said Storella.
“We hired a product development
manager who started in February, and
we are looking to hire one or two more
people,” said Storella. MCCA budgeted
for eight staff members in the first year,
said Rooney. While there are no revenue
goals in 2013 or 2014, the department is
budgeted to cover its costs by revenues
generated by 2015.
“In year one, we will take a deeper
look at the performance of our current
products and services,” said Storella.
“What are our customers buying and
why? We want to understand the value
to the customer and centralize sales
and marketing of those services.”
After examining its digital services,
MCCA is rolling out a new 3MB Internet
service to augment its 1.5MB and 5MB
offerings. The team is currently evaluating
the event management system with
mobile applications that they developed
in-house. “Is there a way that we can sell
this software as a service to other convention
centers or events?,” said Storella.
In addition, Storella and her team
have developed an evaluation metric
to determine if new ideas are a good fit
for MCCA and to analyze the revenue
potential. For example, the group is
looking at how they might be able to
help smaller events with registration.
“We don’t want to compete with other
registration suppliers that assist with the
larger events, but we have some smaller
events where an administrative assistant
handles registration with no background
or experience. Is there a solution that
we can offer to help these events?”
MCCA is also focused on maximizing
its revenue per gross square foot. In 2012,
BCEC generated $35.83 per gross square
foot, compared with $31.78 in 2011. “We
want to better maximize our physical
assets,” said Rooney.
42 March 2013 | Trade Show Executive

creating
new
MODELS
MCCA has invested $500,000 in a strategy and product
development team to explore new revenue streams for the
three convention facilities that MCCA manages.
“Nothing is off the table,” said Rooney. “That may mean
creating, executing and partnering on trade shows, or that
may mean developing new products and services to provide
alternate revenue streams.”
MCCA budgeted for eight staff members in the fi rst year.
The department is budgeted to cover its costs by revenues
generated by 2015.
“There may be people who feel like it’s not a good thing
for a public building to compete with the private sector,”
said Rooney. “But I hope there are many others who will
see this as an opportunity to partner with destination like
they’ve never done before.”
Team Players. MCCA’s new strategy and product development
team will explore alternate revenue streams for the Boston Convention
& Exhibition Center, John B. Hynes Veterans Memorial Convention
Center and MassMutual Center. Pictured from left to right: William
Sell, director, event development; Mark Michaud, director of business
strategy & innovation; Stephanie Shalkoski, director of digital media;
Johanna Storella, chief strategy offi cer; Siroun Majarian, market
research analyst; and Chris West, manager of product management.
One successful strategy MCCA has
employed is to repurpose 20,000 square
feet of underutilized meeting space at
the Hynes Convention Center and convert
it to restaurant space. “We created
partnerships with two restaurants that
has generated $2 million in revenues,”
said Storella. “Are there other ways
we can generate non-event revenues?”
Blazing the Trail
European convention centers — like
Messe Frankfurt, Messe Dusseldorf and
Hannover Fairs — have been producing
their own events for years. These quasipublic
entities produce some of the most
successful events in the world, including
CeBIT, Automechanika and EuroShop.
“The German trade fair model has
been successful, and facilities in China
are starting to do the same, as many
convention centers outside Beijing and
Shanghai operate at less than 50% occupancy,”
said David DuBois, president,
International Association of Exhibitions
and Events (IAEE). “It’s a global trend that
we will see more of in 2013 and beyond.”
MCCA is looking to develop events
that don’t compete with existing clients.
“We will look at creating events that
are not offensive to our customers,” said
Rooney. “We’ve looked at events, such as
Art Basel in Miami, which has grown to
become one of the largest international
art shows in the world. I can see MCCA
launching a regional art show.”
A handful of U.S. convention centers
have dabbled in this strategy, and some
have realized modest success. For example,
the Ernest N. Morial Convention Center
in New Orleans (MCCNO) launched the
International Disaster Conference & Expo
(IDCE) in January 2012 (see our feature,
Strange Bedfellows?, in the August 2011
issue of Trade Show Executive.)
In 2013, IDCE, which attracts private
and public sector disaster professionals,
increased attendance by 10-15% and
exhibitors by 15%. “The show is generating
revenue for the facility,” said Bob
Johnson, general manager, MCCNO.
“In addition to creating our own
events, we are able to lend support to
existing events and provide services for
a fee,” said Johnson. The three-person
department will assist a state association
If you look at it
honestly, for-profits
and associations
are subsided by
taxpayers under
the current model.
I understand the
argument, but the
lines are blurring
in almost every
industry.
James Rooney,
EXECUTIVE DIRECTOR,
MASSACHUSETTS
CONVENTION
CENTER AUTHORITY
www.TradeShowExecutive.com | March 2013 43

FEATURE
Continued from page 43
with sales and exhibit services for a show
in August. “I think we can grow participation,”
said Johnson.
“In the next six weeks, we plan to
announce the launch of a new symposium
with small exhibit component that is expected
to grow,” said Johnson. In addition,
he said they are planning to launch
a Christmas Festival to fill the center
during a soft occupancy period.
The GHCVB has been partnering on
a number of trade and consumer events
over the last four years. In November 2012,
GHCVB partnered with Vinnie Polito,
managing director, VP International,
to launch Total Energy USA, an event that
will be held annually in Houston. “We
have a minority stake in the show,” said
Ortale. “The bureau supports six events
in terms of cash flow in the form of
an ownership investment and share of
profit or a loan paid back with interest.”
“We’ve had some winners, like Comicpalozza,
the Texas International Comic Con,
and some have been less successful,” said
Ortale. “But I think we are on the right
track. We will be making an announcement
about another business-to-business
show launch at the end of February. ”
Alternate Revenue Streams
A number of buildings are looking at repurposing
convention space for other uses.
“We continue to chase sustainable revenue
streams beyond the traditional trade show
and convention,” said Kevin Duvall, chief
operating officer for the Georgia World
Congress Center (GWCC) in Atlanta.
“We have helped to locate the College
Football Hall of Fame on our campus in
a parking lot adjacent to Building A (opens
Fall 2014) with their offices in Building A.
That will drive additional parking and
space rental revenue for the GWCC.”
In addition, GWCC has signed an
agreement with Junior Achievement to
house its discovery center for the next 10
years. “They will pay us an annual rental,”
said Duvall. “We also rented some of
our exhibit space to a movie production
company for a sound stage for six months.
However, we haven’t repurposed any
exhibit space permanently.”
Many others are looking at increasing
advertising and sponsorship revenues as
the economy picks up some steam. “We
installed digital inventory (marquees and
monitors) around the building and offer
a revenue share to customers, as well as
look for longer-term advertising opportunities,”
said Duvall.
The Metropolitan Pier and and Exposition
Authority (MPEA) in Chicago is
generating additional revenue from its
hotel. McCormick Place's losses — which
increased from $21.6 million in 2011
to $26.6 million in 2012 — are partially
offset by revenue from the hotel associated
with the convention center, which brought
in $15.7 million in operating income in
2012, compared with $14.5 million in
2011. “I think there are about 10 convention
centers that are generating revenue
from adjacent hotels,” said Rooney.
Impact on Show Organizers
Whether or not a new model will take
hold and what that model might look
like remains to be seen. “There’s not a
one-size-fits-all solution for convention
centers,” said Hawarden. What works
in one city may not work in another.
“I applaud Boston’s entrepreneurial
spirit, but it will have an effect on the
competitive landscape,” said DuBois.
“We need to agree as an industry on
wider metrics of success beyond a facility's
P&L statement and talk about that impact
in a language city leaders and residents
understand: sales generated, taxes generated
and jobs created,” said Isley. “DMAI
is commissioning a study by Tourism
Economics to look at this issue.”
The study is due out later this Summer.
Expect to hear more discussion on this
topic at industry events like IAEE and
IAVM. “This is the single biggest issue
facing our convention center members,”
said IAVM’s Hawarden. “They are under
tremendous pressure by local governments
to break even or generate a profit.”
But some wonder whether government
entities should be in the business of
generating revenues, competing directly
with for-profit or association customers.
“If you look at it honestly, for-profits and
associations are subsided by taxpayers
under the current model,” said Rooney.
“I understand the argument, but the lines
are blurring in almost every industry
in America. Government and business
are blending and merging.”
Others agree. “It’s a flawed business
model, and it needs to be addressed,”
said Johnson. “I think we are headed
for a watershed moment sometime soon.”
“I don’t know if we are going to turn a
corner on the model if we do something
differently,” said Rooney. “And I don’t
know what the model will look like 10
or 20 years from now, but it’s clearly unsustainable
to keep ‘giving the building’
away. It’s short-term thinking. If shows
are signing deals for free space in 2023,
I think I’d be concerned over what that
building might look like in 2023.”
Reach Jim at (617) 954-2470 or JRooney@
massconvention.com; Johanna at (617) 954-
2141 or jstorella@massconvention.com;
David at (972) 687-9204 or ddubois@
iaee.com, Vicki at (972) 906-7441 or Vicki.
Hawarden@IAVM.org, Bob at (504) 582-
3001 or bobjohnson@mccno.com, Kevin at
(404) 223-4000 or KDuvall@GWCC.com;
Greg at (713) 437-5201 or gortale@
ghcvb.org; Vicki at (202) 835-4203
or visley@destinationmarketing.org
Contributing editor DANICA TORMOHLEN, who served as editor-in-chief and publisher of EXPO magazine,
has covered the trade show industry since 1994. She has won numerous awards for outstanding editorial, including
the Folio: Award, APEX Award and Azbee Award for Editorial Excellence. Tormohlen is active in the trade
show and publishing industries, serving on various committees for the Int’l Association for Exhibitions and Events.
She currently serves on the board of directors for American Society of Business Publication Editors. She can
be reached at (816) 803-8103 or danicat@tradeshowexecutive.com. Follow her on Twitter @DanicaTormohlen
44 March 2013 | Trade Show Executive

It’s a deal.
Here’s my card.
Great meeting
you!
Let’s do lunch.
Sounds good
to me.
Can’t wait to
get started.
That’s exactly
what I need.
Think about how valuable
a feature story in a major
news publication could be
to your show. Now is the
time to share our stories.
Our events make a difference to both attendees and exhibitors. Every
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“Click Here First” amplifies the extraordinary value of the industry in a
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want to be heard by the key influencers in a way that effects real change
to fuel the power, and importance, of exhibitions and events.
Your involvement is essential—share your stories today by sending them
to clickherefirst@iaee.com. To see some examples of success stories,
visit www.clickherefirst.org.

SPECIAL REPORT
Trade Show Executive's
BY RENEE DIIULIO, senior editor
Convention centers find
the road to adding new
space bumpy, but while
some projects stall, others
are fueled by the prospect
of economic impact.
In the world of music, songs can rapidly
“climb the charts” to become gold records.
What was the first single of an unknown
artist can redefine, or even create new
genres. In the world of convention centers,
a “climb up the charts” occurs at a much
slower pace, as does redefinition of what
makes an excellent venue in which to
host a trade show.
This edition of Trade Show Executive’s
Semi-Annual Pardon Our Dust lists
12 centers with construction projects
in progress that will expand exhibit space
and climb the charts of space rankings
and two venues that have completed
expansion projects in the First Quarter
of this year. None of the centers currently
under construction fall within TSE’s Millionaire’s
Club (those centers with one million
or more square feet of prime exhibit
space), and none threaten to expand that
particular clique.
Rather, the majority of these centers
fall within the smaller facilities category
(defined as centers offering less than
125,000 square feet of prime exhibit
space). These expanding centers will
improve their ranking. Only one venue,
the Winnipeg Convention Centre in
Manitoba, Canada, will make the leap
46 March 2013 | Trade Show Executive

Construction Calendar
When the Trade Show Executive Pardon Our Dust report of convention center
construction ran in October, 14 centers were listed on the calendar. Four of them
completed their projects in 2012, and one, originally expected to open this year, was
abandoned. With no venues projecting projects past 2015, the calendar was looking
wide open. But the new year brought some new announcements, and there are once
again 14 exhibition venues on the calendar. Two have already opened their doors in the
fi rst quarter, and fi ve more will do so later this year, including new facilities Music City
Center in Nashville and the Cleveland Medical Mart & Convention Center. Two venues
will celebrate ribbon-cutting ceremonies in 2014, and three will do so in 2015. One
expects to wrap up in 2016, and one, the furthest out, projects construction completion
in 2018. Will the calendar continue to fi ll up? Check back in October for our next report.
1ST QUARTER 2012
New Orleans Ernest N. Morial Convention Center, New Orleans, LA†
Roland E. Powell Convention Center, Ocean City, MD†
2ND QUARTER 2013
U.S. Cellular Center, Cedar Rapids, IA*
Music City Center, Nashville, TN*
3RD QUARTER 2013
Cleveland Medical Mart & Convention Center, Cleveland, OH*
Dulles Expo & Conference Center, Chantilly, VA
San Jose Convention Center, San Jose, CA
1ST QUARTER 2014
Québec City Convention Centre, Québec City, QC
4TH QUARTER 2014
Sioux Falls Convention Center, Sioux Falls, SD
1ST QUARTER 2015
into a new category, becoming a midsized
facility (venues ranging from
125,000 square feet to 349,999 sf)
from a smaller facility.
Unlike the music charts, however,
even a small climb in the ranking can
make a big difference in business — at
least that is what management would like
to see happen. Many expanding centers
cite lost business, and the threat of lost
business, as reasons to build.
Supporters of the expansion of Cobo
Center worried about the loss of the North
American International Auto Show and
its estimated regional economic impact
Continued on page 48
Cobo Center, Detroit, MI
4TH QUARTER 2015
Nova Centre, Halifax, NS, Canada*
Winnipeg Convention Centre, Winnipeg, MB
2016
Henry B. Gonzalez Convention Center, San Antonio, TX
2018
Moscone Center, San Francisco, CA
† Project completed * New build
www.TradeShowExecutive.com | March 2013 47

SPECIAL REPORT
Continued from page 47
of $350 to $375 million dollars; same for
those who would like to see the San Diego
Convention Center expand for Comic-Con
International, which brings in approximately
$160 million for the region annually.
Of course, in today’s very tight
economic times, one show may not be
enough of a reason to build more space.
Many of the centers expanding have
found competition to be tight in general
and cite even more lost business due to
a lack of space.
Economic impact has been a driver for
the approval of the centers that moved
from proposal stage to the construction
calendar, such as the Henry B. Gonzalez
Convention Center in San Antonio and
San Francisco’s Moscone Center, which
notes more than $2 billion of lost impact
due to lack of space.
Riding the Roller Coaster to Approval
Even with such numbers, getting the
go-ahead to build more convention space
can seem like a very long roller coaster
ride for some centers.
The pendulum for the prospects of a
new convention center in Albany, NY, has
swung back and forth to an extreme. Even
as the Albany Convention Center Authority
has been formed, funded and allowed
Considering Construction
This construction report fi nds 26 centers in the early stages of expansion
or a new build. Many of them are the same as in our last report with a few
changes. Gone is the proposed convention center in Mesa, AZ, a casualty
of Gaylord Entertainment Company’s sale of its hotels to Marriott and
subsequent reorganization. Five new construction projects have joined
the list. Among them is the Anaheim Convention Center in Anaheim,
CA, back on the list as it prepares for its next phase of expansion. The
Renaissance Colorado Springs North reached 80 percent completion of
construction but has still found no investor to take over and complete the
project. Winnipeg Convention Centre, in Winnipeg, MB, and the Henry B.
Gonzalez Convention Center in San Antonio, TX, have tackled most of the
challenges to getting shovels in the ground and can be found in the listings
section on page 50. How will the rest of the centers fare? Read our next
report in October to check on the progress of convention construction.
DISCUSSION
Alliant Energy Center, Madison, WI
Anaheim Convention Center, Anaheim, CA
Delta Center, Milwaukee, WI
Fargodome, Fargo, ND
Jacksonville Convention Center, Jacksonville, FL
Myrtle Beach Convention Center, Myrtle Beach, SC
FEASIBILITY STUDY
Baltimore Convention Center, Baltimore, MD
Boise Centre, Boise, ID
Chicago Convention Center, Chicago, IL (project on hold)*
Kentucky International Convention Center, Louisville, KY
Miami Beach Convention Center, Miami Beach, CA
Savannah International Trade & Convention Center, Savannah, GA
FINANCING
AeroQuestUSA Intl. Trade & Conference Center, Las Vegas, NV*
Fox Cities Convention Center, Appleton, WI*
Harrah's Resort Atlantic City, Atlantic City, NJ
San Diego Convention Center, San Diego, CA
Spokane Convention Center, Spokane, WA
LEGISLATIVE APPROVAL
Albany Convention Center, Albany, NY*
Atlanta Stadium, Atlanta, GA*
Bismarck Civic Center, Bismarck, ND
Boston Convention & Exhibition Center, Boston, MA
Los Angeles Convention Center, Los Angeles, CA
DESIGN/SITE SELECTION
Allen County War Memorial Coliseum
& Exposition Center, Fort Wayne, IN
KI Convention Center, Green Bay, WI
Oklahoma City Convention Center, Oklahoma City, OK*
Three Rivers Convention Center,
Kennewick, WA
* New build
48 March 2013 | Trade Show Executive

to actively begin acquiring land, the proposed
center has been threatened by the
economy, the governor (who proposed and
then abandoned a new facility in Queens,
NY) and, most recently, the mayor, who
has publicly discussed significantly scaling
down the project. His suggestion: rather
than a new convention center, existing
space at the Empire State Plaza Convention
Center should be improved.
Hopes are not yet completely dashed,
however, unlike those for the Nashville
Medical Trade Center. Originally slated
to open the First Quarter of 2013,
development of the niche venue
was suspended on October 12, 2012.
“Ending a development venture with
such clear benefits for the health care
industry has been a difficult decision,
but ultimately, we were unable to meet
our internal leasing targets. As we said
from the outset, we would only proceed
if we secured a critical mass of signed,
long-term leases from industry leaders
that would allow us to confidently take
the project into the marketplace for
financing,” said Bill Winsor, president
and CEO of the Market Center Management
Company.
The sluggish U.S. economy, uncertainty
in developing health care policies and revenue
pressures were cited as major reasons
for why those goals were not achieved.
News like this, however, has not
impacted the efforts of developers of
other centers, even those with similar
niche aspirations. AeroQuest USA has
been seeking investors for a one million
square foot venue in Las Vegas that will
include exhibition and conference space
and have a focus on the aviation industry.
The fact that Las Vegas is already home
to two Millionaire’s Club centers and a
host of other space has not intimidated
Henry B. Gonzalez CC
the developers, who believe the new
venue will offer substantial additional
economic value to the city.
Whether the project will actually
achieve liftoff remains to be seen, but the
hope is that it will be able to join other
newcomers on the convention calendar,
like Moscone Center (whose actual
configuration of new space is yet to be
determined). Check back in October for
the next edition of TSE’s Pardon Our Dust
to see how construction proposals and
projects have progressed. TSE
Economic impact has been
a driver for the approval
of the centers that moved
from proposal stage to
the construction calendar,
such as the Henry B.
Gonzalez Convention
Center in San Antonio and
San Francisco’s Moscone
Center, which notes more
than $2 billion of lost
impact due to lack of space.
Moscone Center
www.TradeShowExecutive.com | March 2013 49

Trade Show Executive
Pardon Our Dust – CONVENTION CENTERS
Exhibition Facility Pre-Construction Post-Construction Project Status Key Features Management
CALIFORNIA
San Jose
San Jose Convention Center Prime Exhibit Space: Prime Exhibit Space: Phase: Construction New space includes Managed by Team San Jose.
150 W. San Carlos St. 143,000 sf 145,311 sf Completion Date: a 35,110 sf ballroom, Mark McMinn, Director
San Jose, CA 95113 Meeting Space: 49,495 sf Meeting Space: 110,000 sf September 2013 25,414 sf of flexible of Sales, (800) SAN-JOSE,
www.sanjose.org Flex Space: 22,000 sf 42 Breakout Rooms meeting space, new mmcminn@sanjose.org
31 Breakout Rooms breakout rooms and
51,000 sf of new prefunction
and terrace
space; also includes
renovation and integration
of the existing
convention center.
San Francisco
Moscone Center Prime Exhibit Space: Prime Exhibit Space: TBD Phase: Financing Consists of South Managed by SMG.
747 Howard St. 442,000 sf Meeting Space: TBD Completion: 2018 building with 261,000 sf Melody Lendaro, Director
San Francisco, CA 94103 Meeting Space: 160,000 sf Breakout Rooms: TBD of clearspan exhibit of Sales, (415) 974-4000,
www.moscone.com 68 Breakout Rooms space; North building mlendaro@moscone.com
with 181,000 sf.
Unparalleled Wi-Fi
capacity throughout.
IOWA
Cedar Rapids
U.S. Cellular Center New Facility Prime Exhibit Space: Phase: Construction Project will also feature Todd Nelson, Executive VP/
Cedar Rapids, IA 81,779 sf Completion Date: a full-service DoubleTree Chief Financial Officer,
cedarrapidsconventioncenter.com Meeting Space: 19,383 sf June 2013 hotel and includes Frew Development Group, LLC,
renovation of the U.S. (319) 739-4040,
Cellular Center Arena. tnelson@frewdev.com
MICHIGAN
Detroit
Cobo Center Prime Exhibit Space: Prime Exhibit Space: Phase: Construction 5 exhibit halls; 4 on main Managed by SMG.
One Washington Blvd. 722,500 sf 722,500 sf Completion Date: level have 622,500 sf Thom Connors, General
Detroit, MI 48226 Meeting Space: 178,000 sf Meeting Space: 255,500 sf January 2015 contiguous space. Manager, (313) 877-8777,
www.cobocenter.com 79 Breakout Rooms Flex Space: 50,000 sf Riverview Ballroom tconnors@cobocenter.com;
Breakout Rooms: TBD and 5 banquet rooms Tom Albrecht, Director
offer riverfront views. of Sales, (313) 877-8777,
Adjacent arena. talbrecht@cobocenter.com
OHIO
Cleveland
Cleveland Medical Mart New Facility Prime Exhibit Space: Phase: Construction Centrally located near Brian Casey, CEM,
& Convention Center 230,000 sf Completion Date: downtown hotels, VP & General Manager,
Cleveland, OH 44114 Meeting Space: 90,000 sf Summer 2013 restaurants and (216) 920-1444,
www.clevelandconventions.com attractions. Brand new, bcasey@mmart.com;
state-of-the-art facility Tony Prusak, Senior Director
with flexible meeting of Convention Sales,
space. 32,000 sf Grand (216) 920-1430,
Ballroom overlooking tprusak@mmart.com
Lake Erie; 11,000 sf
Junior Ballroom with
outdoor patio access.
Less than 15 minutes
from airport.
50 March 2013 | Trade Show Executive
Continued on page 52

SAN JOSE CONVENTION CENTER
FULL RENOVATIONS DONE!
EXPANSION OPENS THIS FALL
BRING YOUR EVENT HERE. BOOK NOW!
GREAT DEALS AVAILABLE.
165,000 sq. ft. of contiguous exhibit space
35,110 sq.ft. new Grand Ballroom
Two additional ballrooms and up to
43 breakout rooms
4 miles from the San Jose International Airport
ONE CALL: ONE TEAM
Contact your Sales Rep
800.SAN.JOSE
Explore the new Center
www.sanjose.org/expansion
2,200 downtown commitable rooms on peak

Trade Show Executive
Pardon Our Dust – CONVENTION CENTERS
Continued from page 50
Exhibition Facility Pre-Construction Post-Construction Project Status Key Features Management
SOUTH DAKOTA
Sioux Falls
Sioux Falls Convention Center Prime Exhibit Space: Prime Exhibit Space: Phase: Construction In-house catering; AV Managed by SMG.
1101 N. West Ave. 50,400 sf 85,400 sf Completion Date: services; decorating Terry Torkildson, General
Sioux Falls, SD 57104 Meeting Space: 10,292 sf Meeting Space: 10,292 sf Fall 2014 services; personal and Manager, (605) 367-4100,
www.siouxfallscc.com 12 Breakout Rooms 12 Breakout Rooms experienced event terry@sfarena.com
managers; 50,400 sf
of column-free exhibit
space; 3,400 complimentary
parking spaces;
conveniently located near
I-29 and I-90, less than
one mile from the Sioux
Falls Regional Airport.
TENNESSEE
Nashville
Music City Center New Facility Prime Exhibit Space: Phase: Construction Grand ballroom holds Kay Witt, Senior VP of Sales,
Nashville, TN 350,000 sf Completion Date: up to 6,000 for seated Nasvhille Convention & Visitors
www.nashvillemusiccitycenter.com Meeting Space: TBD April 2013 dinner; 2 ballrooms; Bureau, (615) 259-4739,
50 Breakout Rooms 32 loading docks; kayw@visitmusiccity.com
designed to meet LEED
Silver certification.
TEXAS
San Antonio
Henry B. Gonzalez Prime Exhibit Space: Prime Exhibit Space: Phase: Design More than 438,000 sf Michael J. Sawaya, Director,
Convention Center 440,000 sf 720,000 sf Completion Date: continguous exhibit (210) 207-8500;
P.O. Box 1809 Meeting Space: 115,646 sf Meeting Space: TBD 2016 space; 3 ballrooms Jeff Cook, CMP, Director
San Antonio, TX 78296 67 Breakout Rooms Breakout Rooms: TBD include 40,000 sf grand Convention Center Sales,
www.sahbgcc.com ballroom; new 55,000 sf (210) 207-8500,
ballroom will be added; jcook2@sanantonio.gov
2,410-seat theatre.
Close to more than
12,700 hotel rooms.
Downtown location
on Riverwalk.
VIRGINIA
Chantilly
Dulles Expo & Conference Center Prime Exhibit Space: Prime Exhibit Space: Phase: Construction Near Dulles Airport. Bob Morgan, General
P.O. Box 221075 100,000 sf 130,000 sf Completion Date: 2,400 free parking Manager, (703) 766-1308,
Chantilly, VA 20153 Meeting Space: None Meeting Space: None Summer 2013 spaces. 233-room, rmorgan@dullesexpo.com
www.dullesexpo.com
onsite, full-service hotel.
52 March 2013 | Trade Show Executive

Trade Show Executive
Pardon Our Dust – CONVENTION CENTERS IN CANADA
Exhibition Facility Pre-Construction Post-Construction Project Status Key Features Management
MANITOBA
Winnipeg
Winnipeg Convention Centre Prime Exhibit Space: Prime Exhibit Space: Phase: Located in the heart Klaus Lahr, President & CEO,
375 York Ave. 78,000 sf 160,000 sf Site Preparation of the city, 15 minutes (204) 957-4501,
Winnipeg, MB R3C 3J3 Meeting Space: 82,000 sf Meeting Space: 146,881 sf Completion Date: from the airport. 2,500 klausl@wcc.mb.ca;
www.wcc.mb.ca 30 Breakout Rooms Breakout Rooms: TBD Q4 2015 downtown hotel rooms. David Chizda, Director
State-of-the-art of Sales & Marketing,
technology and award- (204) 956-1720,
winning culinary team. davidc@wcc.mb.ca
NOVA SCOTIA
Halifax
Nova Centre New Facility Prime Exhibit Space: Phase: Part of a complex that Sales Team, (902) 421-8686,
Halifax, NS 50,000 sf Site Preparation also includes a hotel, sales@tclns.com
www.novacentre.ca Meeting Space: 40,000 sf Completion Date: retail, restuarants
December 2015 and parking.
QUÉBEC
Québec City
Québec City Convention Centre Prime Exhibit Space: Prime Exhibit Space: Phase: Construction Unparalleled accessibility, Caroline Langelier,
900, Blvd. René-Lévesque E., 2nd Fl. 100,000 sf 100,000 sf Completion Date: located in downtown Director of Sales,
Quebec City, QC G1R 2B5 Meeting Space: 69,500 sf Meeting Space: 85,162 sf March 2014 Québec. 232,000 sf of (888) 679-4000,
www.convention.qc.ca Flex Space: 59,500 sf Flex Space: 59,500 sf usable surface. Eco- clangelier@convention.qc.ca
30 Breakout Rooms 30 Breakout Rooms friendly event program.
Free wireless high-speed
Internet throughout.
Convention Center Construction Snapshot:
No. of North American Convention Centers
Undergoing Construction 12
Considering Construction 26
Prime Exhibit Space to be Added
1,138,779 sf
Through Expansions
427,000 sf
New Builds
711,779 sf
Meeting Space to be Added
Through Expansions
New Builds
Flex Space to be Added
Through Expansions
New Builds
403,242 sf
253,859 sf
149,383 sf
50,000 sf
50,000 sf
None
Timing is Everything
Be Among the First to Know when Important News Breaks!
Over 8,200 industry executives worldwide depend on E-Clips ® Breaking News
to get the full story — quickly and accurately. Shouldn’t you? To subscribe,
go to www.tradeshowexecutive.com and click on the “Subscribe to
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www.TradeShowExecutive.com | March 2013 53

Exhibition & Convention Executives Forum
Association and Independent Event Producers
Sharing Successful Strategies
May 29, 2013 | JW Marriott | Washington, DC
An Event like No Other Every year 200 leaders of the exhibition and convention industry gather for the
Exhibition and Convention Executives Forum (ECEF) — the world’s only event exclusively for independent and
association executives. ECEF is invitation only, designed to explore new ways to increase revenue and keep
conventions and exhibitions relevant.
Peer Learning and Networking
ECEF attracts senior executives who trust the advice of peers with
the same level of accountability. ECEF packs nine hours of C-level
networking and attendee-speaker exchange into one event.
Attendees also participate in audience polling and take home new,
exclusive research and white papers. One hundred percent of past
attendees recommend ECEF as a must-attend event.
Unbiased, Customized Content
Event producer Sam Lippman carefully chooses fresh speakers
who deliver presentations tailored for a C-Level audience. Sam
guarantees that ECEF’s speakers represent unbiased experts in
their fi elds.
“ECEF is great event! In one day I can hear insights and best practices from
the “who’s who” in our industry.”
Mary Pat Heftman
Executive Vice President Conventions National Restaurant Association
“ECEF provides a special focus in that it brings together
executives from media companies and associations to
exchange best practices.”
Britton Jones
President & CEO Business Journals, Inc.
“ECEF is the most organized meeting I attend. The networking is very
professional and engaging due to the diverse industries represented; and the
speakers and their presentations are enlightening, provocative and relevant to
what we are all thinking or dealing with in our organizations.”
David Ingemie
President Snow Sports Industries America
Sam Lippman is a trained facilitator
and executive-level consultant with
35 years of hands-on experience as
a show manager. He is the President
and Founder of Lippman Connects and
also produces the Attendee Acquisition
Roundtable (AAR), the Exhibit Sales
Roundtable (ESR) and the Large Show
Roundtable (LSR).
ECEF is by invitation only. Space is limited so apply soon at www.lippmanconnects.com/ecef
PLATINUM SPONSOR GOLD SPONSOR SILVER SPONSOR
Don Schaaf & Friends, Inc.
ECEF is a Lippman Connects Event

SPONSORED BY
Z
o
m
TSE’S TRADE SHOW LOCATOR
Presents the Leading Shows
Coming Up in North America
BY CARRI JENSEN, manager of directories
Whether you need a quick reminder of
shows on the horizon or are studying the
market for potential partnerships, colocations
or acquisitions, here is a list
of 91 of the most important trade shows
scheduled for May. Each show is listed
by industry category and contains both a
wide-angle and close-up view of the event,
the organizer, the site and projected size.
For a list of shows coming up in the next
12 months — searchable by field — go to
www.TradeShowExecutive.com.
To be considered for future editions of
ZOOM in print and online, e-mail information
on your show to me at cjensen@
tradeshowexecutive.com.
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
ACCOUNTING
Accounting Technology New York Russell Flagg 5/1/2013 Penn Plaza Pavilion NSF Not Supplied
Flagg Management President 5/2/2013 New York, NY 100 Exhibitors
fl aggmgmt.com/ny 212-286-0333 1,300 Attendees
New Jersey Accounting, Russell Flagg 5/15/2013 Meadowlands Exposition Center NSF Not Supplied
Business & Technology Show President 5/16/2013 Secaucus, NJ 120 Exhibitors
Flagg Management 212-286-0333 1,300 Attendees
fl aggmgmt.com/nj
ADVERTISING & MARKETING
ASI Show New York Lorenz Hassenstein 5/8/2013 Jacob K. Javits Convention Center 50,000 nsf
The ASI Show VP & General Manager 5/9/2013 New York, NY 350 Exhibitors
www.asishow.com 215-953-4756 2,500 Attendees
Expo East Tol Kincaid 5/21/2013 Atlantic City Convention Center NSF Not Supplied
Promotional Products Assn. International/ Show Manager 5/22/2013 Atlantic City, NJ Exhibitors Not Supplied
Specialty Advertising Assn. of Greater New York 972-258-3035 Attendees Not Supplied
expoeast.ppai.org
AEROSPACE & AVIATION
Annual AAAE Conference & Exposition Dan Duggan 5/19/2013 Reno-Sparks Convention Center 25,300 nsf
American Association of Airport Executives Exhibit Sales 5/21/2013 Reno, NV 250 Exhibitors
www.aaae.org 703-824-0504 x183 2,500 Attendees
RAA Annual Convention & Tradeshow Staci Morgan 5/7/2013 Palais des congrès de Montréal 33,000 nsf
Regional Airline Association Operations Manager 5/9/2013 (Convention & Exhibition Centre) 195 Exhibitors
www.raa.org 202-367-2323 Montréal, QC 1,500 Attendees
AGRICULTURE & FARMING
Northeastern Forest Products Equipment Expo Joseph Phaneuf 5/3/2013 The Fairgrounds 185,000 nsf
Northeastern Loggers’ Association Executive Director 5/4/2013 Hamburg, NY 125 Exhibitors
www.northernlogger.com 315-369-3078 4,000 Attendees
Northeastern Forest Joseph Phaneuf 5/17/2013 Bass Park Complex 285,000 nsf
Products Equipment Expo Executive Director 5/18/2013 Bangor, ME 210 Exhibitors
Northeastern Loggers’ Association 315-369-3078 6,500 Attendees
www.northernlogger.com
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Continued on next page
www.TradeShowExecutive.com | March 2013 55

Trade Show Executive
Leading May 2013 Shows Coming Up
Continued from page 55
Z
o
m
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
APPAREL, BEAUTY, SHOES & TEXTILES
Allied Beauty Association Susan Solomon 5/5/2013 Vancouver Convention Centre NSF Not Supplied
Show - Vancouver Executive Director 5/6/2013 Vancouver, BC Exhibitors Not Supplied
Allied Beauty Association 905-568-0158 Attendees Not Supplied
www.abacanada.com
Esthetique Spa International Bernard Renaud 5/5/2013 Québec City Convention Centre NSF Not Supplied
Esthetique Spa International Event Director 5/6/2013 Québec, QC 120 Exhibitors
www.spa-show.com 866-772-7469 1,800 Attendees
ART, MUSIC & CULTURE
Trade Show Executive's SURTEX Penny Sikalis 5/19/2013 Jacob K. Javits Convention Center 30,000 nsf
FASTEST GLM VP/Show Manager 5/21/2013 New York, NY 300 Exhibitors
www.surtex.com 914-421-3297 7,000 Attendees
AUTOMOTIVE, TRUCKING & TRANSPORTATION
Trade Show Executive's The Great West Truck Show Alan Sims 5/30/2013 Sands Expo & Convention Center 100,000 nsf
FASTEST Randall-Reilly Publishing VP/Executive Director 6/1/2013 Las Vegas, NV 225 Exhibitors
www.greatwesttruckshow.com 888-349-4287 17,000 Attendees
BUILDING & CONSTRUCTION
International Garage Door Exposition Roe Long-Wagner 5/10/2013 Gaylord Opryland Resort NSF Not Supplied
International Door Association Meeting/Expo Manager 5/11/2013 & Convention Center 185 Exhibitors
www.doors.org 937-698-8042 Nashville, TN 5,000 Attendees
National Hardware Show Ed Several 5/7/2013 Las Vegas Convention Center 565,000 nsf
Reed Exhibitions Senior VP 5/9/2013 Las Vegas, NV 2,500 Exhibitors
www.nationalhardwareshow.com 203-840-5932 30,000 Attendees
PTXi - International UBM Events 5/6/2013 Donald E. Stephens NSF Not Supplied
Powder & Bulk Solids 310-445-4200 5/8/2013 Convention Center Exhibitors Not Supplied
UBM Canon Rosemont, IL Attendees Not Supplied
www.canontradeshows.com
COMMUNICATIONS & BROADCASTING
CTIA Robert Mesirow 5/21/2013 Sands Expo & Convention Center 300,000 nsf
CTIA - The Wireless Association VP & Show Director 5/23/2013 Las Vegas, NV 1,000 Exhibitors
www.ctia2013.com 202-736-3200 40,000 Attendees
COMPUTERS & SOFTWARE APPLICATIONS
FOSE - Experience Technology Stephen McCollum 5/14/2013 Walter E. Washington 75,000 nsf
1105 Media, Inc. Event Director 5/16/2013 Convention Center 250 Exhibitors
www.fose.com 703-876-5058 Washington, DC 8,000 Attendees
Interop Las Vegas Jennifer Jessup 5/7/2013 Mandalay Bay Resort & Casino NSF Not Supplied
UBM Tech General Manager 5/9/2013 Las Vegas, NV Exhibitors Not Supplied
www.interop.com 415-947-6700 Attendees Not Supplied
DENTAL
AAPD Annual Session Debra Gilbert 5/24/2013 Walt Disney World Swan NSF Not Supplied
American Academy of Pediatric Dentistry Meetings Associate 5/26/2013 & Dolphin Resort Exhibitors Not Supplied
www.aapd.org 312-337-2169 Lake Buena Vista, FL 2,500 Attendees
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Trade Show Executive
Leading May 2013 Shows Coming Up
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SPONSORED BY
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
The TEXAS Meeting Paula M. Tait Lerash, CEM 5/2/2013 Henry B. Gonzalez 50,000 nsf
Texas Dental Association Exhibits Manager 5/4/2013 Convention Center 370 Exhibitors
www.texasmeeting.com 512-443-3675 San Antonio, TX 12,500 Attendees
EDUCATION, TRAINING, SCIENCE & RESEARCH
AAM Annual Meeting Dean Phelus 5/20/2013 Baltimore Convention Center 60,000 nsf
& Museum Expo Director, Meetings & 5/22/2013 Baltimore, MD 350 Exhibitors
American Association of Museums Professional Education 7,000 Attendees
www.aam-us.org 202-218-7674
ASTD International Conference & Exposition Jennifer Wilson 5/20/2013 Dallas Convention Center 65,000 nsf
American Society for Training & Development Exhibitor Services 5/22/2013 Dallas, TX 375 Exhibitors
www.astdconference.org 703-683-8171 8,000 Attendees
ELECTRICAL & ELECTRONICS
Del Mar Electronics DMEDS & Design Show Doug Bodenstab 5/1/2013 Del Mar Fairgrounds NSF Not Supplied
Del Mar Trade Shows, Inc. Program Manager 5/2/2013 Del Mar, CA 400 Exhibitors
www.vts.com 858-459-1682 4,000 Attendees
Electronic Distribution Show (EDS) Gretchen Oie 5/7/2013 The Cosmopolitan of Las Vegas 180,000 nsf
Electronic Distribution Show Corporation Show Manager 5/9/2013 Las Vegas, NV 400 Exhibitors
www.edsconnects.com 312-648-1140 2,700 Attendees
Trade Show Executive's
FASTEST
National Electrical Wire Jay Partington 5/8/2013 Delta Center 25,000 nsf
Processing Technology Expo Show Manager 5/9/2013 Milwaukee, WI 110 Exhibitors
Expo Productions, Inc. 262-367-5500 1,500 Attendees
www.electricalwireshow.com
EXHIBITION & MEETING INDUSTRY
ASAE’s Springtime Expo Kelly Price, CEM 5/16/2013 Walter E. Washington 75,000 nsf
ASAE: The Center for Association Leadership Manager, Exhibitions & Registration 5/16/2013 Convention Center 580 Exhibitors
www.springtimeexpo.com 202-626-2739 Washington, DC 4,500 Attendees
FOOD & BEVERAGE
American Food Fair Kimdell Lorei 5/18/2013 McCormick Place NSF Not Supplied
National Assn. of State Departments of Agriculture Show Manager 5/21/2013 Chicago, IL 80 Exhibitors
www.nasdatradeshows.org 703-934-4700 Attendees Not Supplied
Co-located with National Restaurant Association Restaurant, Hotel-Motel Show
Food Safety Summit Expo & Conference Adriene Cooper 5/1/2013 Baltimore Convention Center 30,000 nsf
BNP Media Senior Event Manager 5/2/2013 Baltimore, MD 210 Exhibitors
www.foodsafetysummit.com 847-405-4120 3,000 Attendees
National Restaurant Association Mary Pat Heftman 5/18/2013 McCormick Place 550,000 nsf
Restaurant, Hotel-Motel Show Executive VP, Convention 5/21/2013 Chicago, IL 2,000 Exhibitors
National Restaurant Association & Strategic Alliances 70,000 Attendees
www.restaurant.org/show 312-853-2525
Co-located with American Food Fair
SupplySide MarketPlace Marisa Freed 5/1/2013 Jacob K. Javits Convention Center NSF Not Supplied
VIRGO Event Manager 5/2/2013 New York, NY 350 Exhibitors
www.supplysideshow.com 480-990-1101 4,000 Attendees
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
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FOOD & BEVERAGE
Sweets & Snacks Expo Theresa Anthony 5/21/2013 McCormick Place NSF Not Supplied
National Confectioners Association Sr. Director of Expo & Membership 5/23/2013 Chicago, IL 575 Exhibitors
www.sweetsandsnacks.com 202-534-1440 14,500 Attendees
United Fresh John Toner 5/15/2013 San Diego Convention Center 70,000 nsf
United Fresh Produce Association VP, Convention & Industry Relations 5/16/2013 San Diego, CA 250 Exhibitors
www.unitedfreshshow.org 202-303-3424 5,000 Attendees
WESTEX: The Rocky Mountain Regional Linda Card 5/2/2013 Denver Merchandise Mart Complex 50,000 nsf
Foodservice & Restaurant Exhibition Expo Manager 5/2/2013 Denver, CO 400 Exhibitors
Colorado Restaurant Association 303-830-2972 x147 5,000 Attendees
www.coloradorestaurant.com
GOVERNMENT & MILITARY
AJA’s Annual Training Conference & Jail Expo Christina Anderson 5/6/2013 DeVos Place 30,000 nsf
American Jail Association Conf. & Corporate Relations Director 5/7/2013 Grand Rapids, MI 250 Exhibitors
www.aja.org 301-790-3930 1,500 Attendees
GovSec/TREXPO Don Berey 5/13/2013 Walter E. Washington NSF Not Supplied
Security, Safety and Environmental Protection Group Senior Event Director 5/15/2013 Convention Center 200 Exhibitors
(a division of 1105 Media, Inc.) 703-876-5073 Washington, DC 4,000 Attendees
www.govsecinfo.com
GSA Training Conference & Expo Scott Williams 5/14/2013 Orange County Convention Center 200,000 nsf
MC 2 Account Manager 5/16/2013 Orlando, FL 730 Exhibitors
www.expo.gsa.gov 888-243-0706 12,200 Attendees
HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING
The Atlanta Spring Jeffrey L. Portman, Sr. 5/7/2013 AmericasMart ® Atlanta NSF Not Supplied
Immediate Delivery Show ® President & COO 5/9/2013 Atlanta, GA Exhibitors Not Supplied
AMC, Inc. 404-220-2109 Attendees Not Supplied
www.americasmart.com
Furniture & Accessory Market - Long Beach, CA Larry Karel 5/15/2013 Long Beach Convention 91,000 nsf
Karel Exposition Management President 5/16/2013 & Entertainment Center 65 Exhibitors
www.kemexpo.com 305-792-9990 Long Beach, CA 1,000 Attendees
International Contemporary Alexandra Cabat 5/18/2013 Jacob K. Javits Convention Center 145,000 nsf
Furniture Fair (ICFF) ICFF Sales Director 5/21/2013 New York, NY 550 Exhibitors
GLM 800-272-7469 25,000 Attendees
www.icff.com
Texas Market Larry Karel 5/5/2013 Irving Convention Center NSF Not Supplied
Karel Exposition Management President 5/6/2013 at Las Colinas Exhibitors Not Supplied
www.kemexpo.com 305-792-9990 Irving, TX Attendees Not Supplied
INDUSTRIAL
FABTECH Mexico Chuck Cross 5/7/2013 Cintermex 26,000 nsf
Trade Show Consulting, LLC Show Manager 5/9/2013 Monterrey, MX 83 Exhibitors
www.fabtechmexico.com 410-252-1322 9,000 Attendees
Co-located with AWS Weldmex and METALFORM Mexico
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Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
JEWELRY
International Jewelry Fair/ Dave Harrington 5/16/2013 New Orleans Ernest N. Morial 68,000 nsf
General Merchandise Show Show Manager 5/19/2013 Convention Center 350 Exhibitors
Helen Brett Enterprises, Inc. 630-241-9865 New Orleans, LA 20,000 Attendees
helenbrett.com
JCK Las Vegas Yancy Weinrich 5/31/2013 Mandalay Bay Resort & Casino 512,000 nsf
Reed Exhibitions Group VP 6/3/2013 Las Vegas, NV 2,500 Exhibitors
www.jcklasvegasshow.com 203-840-5481 20,000 Attendees
MANAGEMENT, HUMAN RESOURCES & NETWORKING
Trade Show Executive's APA Annual Congress Yolanda Ramirez, CEM 5/8/2013 Gaylord Texan Resort NSF Not Supplied
FASTEST American Payroll Association Exhibits Manager 5/10/2013 & Convention Center 130 Exhibitors
www.americanpayroll.org 210-226-4600 Grapevine, TX 2,000 Attendees
International Trademark Paula Lee, CMP 5/5/2013 Dallas Convention Center NSF Not Supplied
Association’s Annual Meeting Senior Exhibits & 5/8/2013 Dallas, TX 90 Exhibitors
International Trademark Association Sponsorship Planner 9,000 Attendees
www.inta.org 212-642-1721
MANUFACTURING & PACKAGING
Trade Show Executive's AISTech - The Iron & Steel William Albaugh 5/6/2013 David L. Lawrence 80,000 nsf
FASTEST Technology Conference & Exposition General Manager Sales 5/8/2013 Convention Center 475 Exhibitors
Assn. for Iron & Steel Technology (AIST) 724-814-3010 Pittsburgh, PA 10,000 Attendees
www.aistech.org
American Industrial Hygiene Caroline Lacey 5/20/2013 Palais des congrès de Montréal 77,500 nsf
Conference & Exposition Manager, Expositions 5/22/2013 (Convention & Exhibition Centre) 300 Exhibitors
American Industrial Hygiene Association 703-846-0748 Montréal, QC 5,000 Attendees
www.aiha.org
AWS Weldmex (American Welding Society) Chuck Cross 5/7/2013 Cintermex 30,000 nsf
Trade Show Consulting, LLC Show Manager 5/9/2013 Monterrey, MX 140 Exhibitors
www.awsweldmex.com 410-252-1322 10,000 Attendees
Co-located with FABTECH Mexico and METALFORM Mexico
Battcon International Jennifer Stryker 5/6/2013 Disney’s Contemporary Resort 25,000 nsf
Stationary Battery Conference Business Development Manager 5/7/2013 Orlando, FL 70 Exhibitors
Albercorp/Battcon 954-623-6660 550 Attendees
www.battcon.com
Design-2-Part Show - Santa Clara, CA Jeff Griffi n 5/22/2013 Santa Clara Convention Center 21,000 nsf
The Job Shop Company Director of Sales 5/23/2013 Santa Clara, CA 210 Exhibitors
www.d2p.com 203-758-6663 2,100 Attendees
Design-2-Part Show - Schaumburg, IL Brian Carey 5/7/2013 Renaissance Schaumburg Hotel 26,000 nsf
The Job Shop Company Director of Sales 5/8/2013 & Convention Center 260 Exhibitors
www.d2p.com 203-758-6663 Schaumburg, IL 2,100 Attendees
EASTEC Kim Farrugia 5/14/2013 Eastern States Exposition 125,000 nsf
Society of Manufacturing Engineers Senior Show Manager 5/16/2013 West Springfi eld, MA 500 Exhibitors
www.easteconline.com 313-425-3103 11,000 Attendees
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
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MANUFACTURING & PACKAGING
METALFORM Mexico Chuck Cross 5/7/2013 Cintermex 16,000 nsf
Trade Show Consulting, LLC Show Manager 5/9/2013 Monterrey, MX 92 Exhibitors
www.metalform.com/mexico 410-252-1322 8,000 Attendees
Co-located with AWS Weldmex and FABTECH Mexico
PLAST-EX Colleen Fanneron 5/14/2013 The Toronto Congress Centre NSF Not Supplied
UBM Canon Marketing Manager 5/16/2013 Toronto, ON Exhibitors Not Supplied
www.canontradeshows.com 203-523-7046 Attendees Not Supplied
SAMPE Rosemary Loggia 5/7/2013 Long Beach Convention NSF Not Supplied
Society for the Advancement of Conference/Exhibit Manager 5/9/2013 & Entertainment Center 275 Exhibitors
Material & Process Engineering 626-331-0616 Long Beach, CA 6,000 Attendees
www.sampe.org
MEDICAL & HEALTHCARE PRODUCTS
AACN National Teaching Institute Randy Bauler, CEM 5/21/2013 Boston Convention 100,000 nsf
& Critical Care Exposition (NTI) Corporate Relations 5/23/2013 & Exhibition Center 350 Exhibitors
American Association of Critical-Care Nurses & Exhibits Director Boston, MA 10,000 Attendees
www.aacn.org
800-394-5995 x366
AAPA Annual Conference Tricia Swift 5/28/2013 Walter E. Washington 50,000 nsf
American Academy of Physician Assistants Director of Meetings 5/29/2013 Convention Center 250 Exhibitors
www.aapa.org 703-836-2272 Washington, DC 8,500 Attendees
Abilities Expo New York Metro David Korse 5/3/2013 New Jersey Convention & Exposition 45,000 nsf
5Net4 Productions President & CEO 5/5/2013 Center at Raritan Center 200 Exhibitors
www.abilitiesexpo.com 310-450-8831 x130 Edison, NJ 7,000 Attendees
ACOG Annual Clinical Meeting Victor Robinson 5/6/2013 New Orleans Ernest N. Morial NSF Not Supplied
American College of Obstetricians & Gynecologists Sr. Director of Meetings & Exhibits 5/8/2013 Convention Center 350 Exhibitors
www.acog.org 202-638-5577 New Orleans, LA 13,000 Attendees
Trade Show Executive's
FASTEST
APA Annual Meeting Vernetta Copeland 5/19/2013 Moscone Center 88,000 nsf
American Psychiatric Association Exhibits Manager 5/21/2013 San Francisco, CA 200 Exhibitors
www.psych.org 703-907-7382 13,000 Attendees
ASM General Meeting Francine Garner 5/19/2013 Colorado Convention Center 50,000 nsf
American Society for Microbiology Exhibits Manager 5/21/2013 Denver, CO 275 Exhibitors
gm.asm.org 202-942-9240 10,000 Attendees
ASMBS Spring Educational Event Angela Mobley 5/31/2013 New Orleans Marriott Hotel NSF Not Supplied
American Society for Metabolic & Bariatric Surgery Convention Director 6/1/2013 New Orleans, LA Exhibitors Not Supplied
www.asmbs.org 352-331-4900 Attendees Not Supplied
ATA Annual International Meeting & Exposition Sandy Hung 5/5/2013 Austin Convention Center NSF Not Supplied
American Telemedicine Association Director of Corporate Relations 5/7/2013 Austin, TX 220 Exhibitors
www.americantelemed.org 202-223-3333 6,000 Attendees
Trade Show Executive's
FASTEST
ATS International Conference Stacy Blackshaw, CEM 5/19/2013 Pennsylvania Convention Center 48,000 nsf
American Thoracic Society Associate Director, Corporate 5/21/2013 Philadelphia, PA 201 Exhibitors
www.thoracic.org Alliances & Exhibition Operations 15,000 Attendees
212-315-8699
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AUA Annual Meeting Andrew Niles 5/4/2013 San Diego Convention Center 139,000 nsf
American Urological Association Manager, Convention Operations 5/5/2013 San Diego, CA 350 Exhibitors
www.aua2013.org 410-689-3728 17,000 Attendees
DDW Christopher Adams 5/19/2013 Orange County Convention Center 100,000 nsf
Digestive Disease Week DDW Industry Sales Manager 5/21/2013 Orlando, FL 250 Exhibitors
www.ddw.org 301-941-2603 15,000 Attendees
Heart Rhythm Annual Scientific Sessions Deborah Howley 5/8/2013 Colorado Convention Center 75,000 nsf
A. Fassano & Company Director of Exhibit Operations 5/10/2013 Denver, CO 135 Exhibitors
www.heartrhythmsupport.org 856-232-2322 x11 9,000 Attendees
LSN Annual Meeting & Expo Kathy Burke 5/1/2013 Navy Pier 27,000 nsf
Life Services Network Director of Business Development 5/3/2013 Chicago, IL 250 Exhibitors
www.lsni.org 630-325-6170 x1014 3,000 Attendees
Pediatric Academic Eva Fujino 5/4/2013 Walter E. Washington 21,200 nsf
Societies Annual Meeting Exposition Manager 5/6/2013 Convention Center 115 Exhibitors
Pediatric Academic Societies 847-434-7885 Washington, DC 6,500 Attendees
www.pas-meeting.org
Pri-Med West Stephen Varraso 5/2/2013 Anaheim Convention Center 34,700 nsf
DBC Pri-Med (a division of VP, Operations 5/4/2013 Anaheim, CA 107 Exhibitors
Diversifi ed Business Communications) 617-406-4200 6,600 Attendees
www.pri-med.com
Primary Care Today Shannon Leslie 5/9/2013 International Centre Toronto 23,000 nsf
Diversifi ed Business Communications Canada Conference Manager 5/11/2013 Toronto, ON 175 Exhibitors
www.myprimarycaretoday.ca 289-789-2239 2,600 Attendees
Trade Show Executive's
FASTEST
Society of Gastroenterology Nurses Jackie Frett 5/19/2013 Austin Convention Center 24,500 nsf
& Associates Annual Course Exhibits Manager 5/21/2013 Austin, TX 90 Exhibitors
SmithBucklin Corporation 312-673-4785 1,300 Attendees
www.sgna.org
PLANT ENGINEERING & OPERATIONS
Southern California Facilities Expo Lisa Nagle 5/15/2013 Anaheim Convention Center NSF Not Supplied
Cygnus Business Media Show Manager 5/16/2013 Anaheim, CA Exhibitors Not Supplied
www.facilitiesexpo.com 800-827-8009 x4402 Attendees Not Supplied
POLICE, FIRE, SECURITY & EMERGENCY SERVICES
Counter Terror Expo U.S. Wayne Crawford 5/16/2013 Walter E. Washington NSF Not Supplied
Clarion Events North America Show Manager 5/17/2013 Convention Center Exhibitors Not Supplied
www.counterterrorexpo.us 703-522-5916 Washington, DC Attendees Not Supplied
PRINTING, GRAPHICS, PHOTOGRAPHY & PUBLISHING
BookExpo America Steve Rosato 5/30/2013 Jacob K. Javits Convention Center 174,500 nsf
Reed Exhibitions Event Director 6/1/2013 New York, NY 1,100 Exhibitors
www.bookexpoamerica.com 203-840-5463 24,000 Attendees
National Stationery Show Patti Stracher 5/19/2013 Jacob K. Javits Convention Center 125,000 nsf
GLM General Manager 5/22/2013 New York, NY 900 Exhibitors
www.nationalstationeryshow.com 914-421-3394 11,000 Attendees
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
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PRINTING, GRAPHICS, PHOTOGRAPHY & PUBLISHING
The NBM Show (Charlotte) Susan Hueg, CEM, CMP 5/2/2013 Charlotte Convention Center 25,000 nsf
NBM Events Director, Exhibitions & Events 5/4/2013 Charlotte, NC 130 Exhibitors
www.thenbmshow.com 303-469-0424 x204 4,500 Attendees
The NBM Show (Indianapolis) Susan Hueg, CEM, CMP 5/30/2013 Indiana Convention Center 40,000 nsf
NBM Events Director, Exhibitions & Events 6/1/2013 & Lucas Oil Stadium 190 Exhibitors
www.thenbmshow.com 303-469-0424 x204 Indianapolis, IN 6,500 Attendees
REAL ESTATE, BUSINESS OPPORTUNITIES & LAND DEVELOPMENT
The National Franchise & Business Leslie Lawrence 5/18/2013 Dallas Market Center NSF Not Supplied
Opportunities Expo - Dallas Director of Sales 5/19/2013 Dallas, TX Exhibitors Not Supplied
National Event Management 800-891-4859 x237 Attendees Not Supplied
www.franchiseshowinfo.com
Trade Show Executive's
FASTEST
RECon, The Global Retail Tim McGuinness 5/20/2013 Las Vegas Convention Center 800,000 nsf
Real Estate Convention Staff VP, Global 5/22/2013 Las Vegas, NV 1,100 Exhibitors
Intl. Council of Shopping Centers Trade Expositions
32,000 Attendees
www.icsc.org 646-728-3800
RETAIL DISTRIBUTION
All Baby & Child Education Larry Schur 5/7/2013 South Point Hotel & Casino 25,000 nsf
Conference & Trade Show President 5/9/2013 Las Vegas, NV 200 Exhibitors
All Baby & Child, Inc. 210-691-4848 840 Attendees
www.allbabyandchildsec.com
SPORTING GOODS & RECREATION
NRA Annual Meeting & Exhibits Jeffrey Poole 5/3/2013 George R. Brown 185,000 nsf
The National Rifl e Association of America Show Manager 5/5/2013 Convention Center 500 Exhibitors
www.nraam.org 703-267-3785 Houston, TX 80,000 Attendees
TRAVEL, HOTELS & RESTAURANTS
Trade Show Executive's Hospitality Design Elizabeth Sommerville 5/15/2013 Mandalay Bay Resort & Casino 280,000 nsf
FASTEST Expo & Conference Group Show Director 5/17/2013 Las Vegas, NV 900 Exhibitors
Nielsen Expositions 770-291-5456 7,000 Attendees
www.hdexpo.com
VETERINARY
Animal Care Expo ReNae Vorgert 5/8/2013 Gaylord Opryland Resort NSF Not Supplied
The Humane Society Manager, Expo, 5/10/2013 & Convention Center Exhibitors Not Supplied
of the United States Exhibits & Sponsorships Nashville, TN Attendees Not Supplied
www.animalsheltering.org/training-events/expo 202-452-1100
WASTE MANAGEMENT
WasteExpo Rita Ugianskis-Fishman 5/20/2013 New Orleans Ernest N. Morial 225,000 nsf
Penton Media, Inc. Managing Dir., Waste Industry Grp. 5/23/2013 Convention Center 550 Exhibitors
www.wasteexpo.com 203-358-9900 New Orleans, LA 11,500 Attendees
WATER, ENERGY & POWER
AAPG Annual Convention & Exhibition Alan Wegener 5/20/2013 David L. Lawrence 80,000 nsf
American Association of Petroleum Geologists Director 5/22/2013 Convention Center 225 Exhibitors
www.aapg.org 918-560-9401 Pittsburgh, PA 8,000 Attendees
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Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
AWEA WINDPOWER Show Management 5/6/2013 McCormick Place 180,000 nsf
Conference & Exhibition 202-383-2512 5/8/2013 Chicago, IL 600 Exhibitors
American Wind Energy Association
10,000 Attendees
www.awea.org
ELECTRIC POWER Hunter Jones 5/14/2013 Donald E. Stephens 80,000 nsf
Conference & Exhibition Show Director 5/16/2013 Convention Center 500 Exhibitors
The TradeFair Group 713-343-1875 Rosemont, IL 5,500 Attendees
www.electricpowerexpo.com
OESP Annual Convention & Trade Show Judy Garber 5/21/2013 Hershey Lodge 30,000 nsf
National Association of Oil & Executive Director 5/22/2013 Hershey, PA 200 Exhibitors
Energy Service Professionals 888-552-0900 4,000 Attendees
www.thinkoesp.org
Trade Show Executive's
FASTEST
Offshore Technology Stephen Graham 5/6/2013 Reliant Park 640,000 nsf
Conference Executive Director 5/9/2013 Houston, TX 2,500 Exhibitors
Society of Petroleum Engineers 972-952-9409 80,000 Attendees
www.otcnet.org
Residuals and Biosolids Stefanie Walter 5/6/2013 Nashville Convention Center NSF Not Supplied
Water Environment Federation Exhibition Operations Manager 5/8/2013 Nashville, TN 110 Exhibitors
www.wef.org/residualsbiosolids/ 703-684-2443 900 Attendees
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
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www.TradeShowExecutive.com | March 2013 63

PEOPLE
Colonel Jim Bracken
Retiring From Nielsen
Military Expo Group
BY HIL ANDERSON, senior editor
Washington, DC – Jim Bracken
will retire in March from Nielsen
Expositions after nearly 30 years
in the exhibition industry. He is a
former chairman of VNU Expositions
[now Nielsen]and until
recently, was group show director
for Nielsen’s trio of military trade
shows: Modern Day Marine;
Marine West; and Marine South.
Bracken spent 26 years in the
U.S. Marine Corps and retired as
a colonel. He served two tours
as an offi cer in Vietnam and
was stationed at Guantanamo
Bay, Cuba during the Cuban
Missile Crisis. After retiring from
the service, Bracken worked
for and then bought out Capital Convention and Exhibit
Company, which produced Modern Day Marine. The
company was eventually acquired by VNU, which later
was rebranded as Nielsen in 2007.
“After a full career as a Marine Corps offi cer, he entered
our industry not knowing anyone or even much about
the business,” said Richard Simon, USMC veteran and
president and CEO of United Service Companies. “But
he came armed with charm, wit and a 50-caliber smile.
He started a second career and ascended to the top of
his newly merged company. He was soon was recognized
as an industry leader and sought after for his advice.”
Bracken was the fi rst president of the newly formed
VNU trade show division from 1993-2001 and its
chairman until 2004. He was chairman of the Society
of Independent Show Organizers (SISO) in 2003
and a frequent speaker at industry events.
“From the fi rst moment I met Jim Bracken, I felt like
I should salute instead of shake hands,” said Doug
Ducate, president and CEO of the Center for Exhibition
Industry Research. “And today I salute the many fi ne
contributions he has made to this industry and wish
he and his wife Judy, all the best.”
Bracken did not announce his immediate plans for
the future, but his colleagues doubted he would
disappear from sight.
Reach Jim at (703) 899-5905 or jamesabracken@gmail.com
Visit Orlando has named
GEORGE AGUEL as president
and chief executive
officer, replacing the late
Gary Sain who passed away
on May 4. Most recently,
Aguel served as senior
vice president of global
corporate alliances and
operating participants at
The Walt Disney Company.
During his 35-year career
in sales and marketing,
Aguel also served as senior
vice president of worldwide
sales and services for Walt
Disney Parks and Resorts
for 22 years and as general
manager of The Disney
Institute. Aguel has received
numerous awards during
his career, including the
Academy of Leaders Award
from the American Society
of Association Executives
(ASAE) and the Professional
Achievement Award from
the Professional Convention
Management Association
(PCMA). He was also
inducted into the Convention
Liaison Council Hall
of Leaders in 2004. In addition,
he served as chairman
of Meeting Professionals
International (MPI) from
2002 to 2003. Reach George
at (407) 363-5800 or george.
aguel@visitorlando.com
Advanstar Communications,
Inc. named TRACY
HARRIS senior vice president
of its Powersports
division. This brings the
Advanstar veteran, who
has 25 years of experience
in the motorcycle industry,
back to the Powersports
division after two years in
which she was vice president
of expos and worked
with other Advanstar
properties, including the
licensing, fashion and pop
culture units. She replaced
Danny Phillips, who had
been executive vice president
of the Powersports division.
Phillips will now concentrate
on international sales
and acquisition integration
for the entire company.
She reports to Powersports
Group President Chris
DeMoulin. Reach Tracy at
(310) 857-7500 or tharris@
advanstar.com
ERIC HERTZ joined the
International Council of
Shopping Centers (ICSC)
as staff vice president, director
of education. He will
oversee ICSC education
64 March 2013 | Trade Show Executive

programs, including their
expansion to new constituencies
around the world.
Hertz was most recently
a consultant and previously
director of executive education
for the Fashion Institute
of Technology. Reach
Eric at (646) 728-3644 or
ehertz@icsc.org
CHRISTIAN FALKEN-
BERG was promoted to
senior vice president of
GLM. He had been vice
president and show director
of the New York International
Gift Fair, which is being
rebranded as NY NOW,
the Market for Home &
Lifestyle. Falkenberg will
continue to be responsible
for the day-to-day operations
of the show as well
as strategic development,
marketing and the event’s
sales and marketing team.
Reach Christian at (914)
421-3200 or cfalkenberg@
glmshows.com
TULIKA SEN was named
country manager for India
by i2i Events Group.
She will be in charge
of developing new
opportunities in
India and overseeing
the company’s
current portfolio in
India, including the
newly acquired Coil Winding,
Insulation and Electrical
Manufacturing Exhibition in
Bangalore. Sen was previously
with International
Trade and Exhibitions
India, Montgomery India
and other organizers.
Reach Tulika at +44 (0)
203 033 2000 or tulika.
sen@i2ieventsgroup.com
Continued on page 66
Guy Tozzoli, World Trade
Centers Pioneer, Passes Away
New York, NY – Guy Tozzoli, founder of
the World Trade Centers Association
(WTCA) and a lifelong booster of world
peace and prosperity through world
trade, died February 2 in Myrtle Beach,
SC, 10 days before his 90th birthday.
Tozzoli founded the WTCA in
1970 while working as director of world
trade for the Port Authority of New York
and New Jersey. He became WTCA
president in 1987, when he retired from
the Port Authority, and held the job until
stepping down in 2011. Tozzoli’s vision,
encouraged by some and discouraged
by many, involved the planning, building
and operation of the 110-story, 10 million
square foot World Trade Center Twin
Towers in lower Manhattan. Dedicated in
April 1973, they were the tallest buildings
in the world at the time. Readers’ Digest
termed the project, “The largest building
project since the Egyptian Pyramids.”
He was a driving force behind the
establishment of more than 300 world
trade centers around the world, many of
which feature signifi cant exhibition space
and have become the leading exhibition
facility in those cities or countries.
In the 1990s, Tozzoli worked to launch
world trade centers in South and North
Korea. That effort, along with his lifelong
belief that world peace could be fostered
by world trade, earned him a nomination
for the Nobel Peace Prize in 1997, 1998
and 1999.
His accomplishments and contributions
to the role of trade shows in international
commerce earned him a place on the
cover of the November 2009 issue of
Trade Show Executive.
In 1993, when the terrorist truck
bombing seriously damaged the Twin
Towers, Tozzoli was trapped in a staircase
for three hours. On September 11,
2001, he was stuck in traffi c and just
about to enter the Holland Tunnel.
Looking across the Hudson River,
he saw fi re in the North Tower and
then watched in horror as the second
plane slammed into the South Tower.
In a letter to WTCA members shortly
after, he mourned the tremendous loss
of life, but said, “We must redouble our
efforts to bring the world together under
Exhibitions and
World Trade. Guy Tozzoli [center]
discusses world trade centers and their role
in the exhibition industry in 1985 with Darlene
Gudea, currently president of Trade Show
Executive Media Group, and the late Bryan
Montgomery, 2002-2008 WTCA chairman
and former director of the Andry Montgomery
Group and past president of UFI.
the banner of ‘Peace and Stability
Through Trade.’”
“Guy did so very much that encompassed
the world, from The World’s Fair
to world trade,” noted Ghazi Abu Nahl,
chairman of the WTCA board of directors
and chairman of World Trade Centers
Holdings (Cyprus) Ltd. “He was fi rst and
foremost a citizen of the world, and the
world is a better place thanks to his Herculean
efforts. We will miss him greatly.”
Reach Ghazi at +357 25588811 or
ghazi@nestco.org
www.TradeShowExecutive.com | March 2013 65

PEOPLE
Continued from page 65
GLM named CRAIG
DOOLEY to the newly
created position of senior
vice president and group
show director for the IR
Events Group, reporting
to CEO Charles McCurdy.
Dooley will be based in
Chicago and oversee the
operations and expansion
strategy of the Internet
Retailer group as well as
co-locations . His past
experience includes senior
level strategy and marketing
positions with Merchandise
Mart Properties Inc.
and Inforte Corp. Reach
Craig at (914) 421-3100 or
cdooley@glmshows.com
JOHN SUHLER, a founding
partner in the investment
firm Veronis Suhler
Stevenson (VSS), retired
at the end of 2012 and was
named chairman emeritus
of the company. VSS has
made investments over the
years in various exhibition
organizers and B-to-B
media companies, including
Hanley Wood, Advanstar
Communications, Canon
Communications, and
Clarion Events. His legacy
includes more than 700
transactions representing
over $35 billion in value.
During his time at VSS,
the firm raised over $3.1
billion in committed
capital and invested in
over 70 companies, with
another 320 add-on
acquisitions. Suhler, 69,
will continue to represent
VSS at communications
industry events and run a
family investment fund in
Connecticut. Reach John at
(212) 935-4990 or suhlerj@
vss.com; VSS Managing
Partner Jeffrey Stevenson
at (212) 935-4990 or
stevensonj@vss.com
Index to Advertisers
Advantage Boston
www.advantageboston.com . . . . . . . . . . . . . . . . p. 3
Center for Exhibition
Industry Research (CEIR)
www.ceir.org . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 22
Charleston Area Convention
& Visitors Bureau (Charleston, SC)
www.meetcharleston.com . . . . . . . . . . . . . . . . . p. 58
Charlotte Harbor Event
& Conference Center (Punta Gorda, FL)
www.charlotteharborecc.com . . . . . . . . . . . . . . p. 59
The Centre (Evansville, IN)
www.smgevansville.com . . . . . . . . . . . . . . . . . . . p. 62
El Paso Convention
& Visitors Bureau (El Paso, TX)
www.visitelpaso.com . . . . . . . . . . . . . . . . . . . . . . p. 57
Exhibition & Convention
Executives Forum (ECEF)
www.lippmanconnects.com/ecef.. . . . . . . . . . . p. 54
Experient
www.experient-inc.com . . . . . . . Inside Front Cover
International Association
of Exhibitions and Events (IAEE)
www.iaee.com . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 45
ITN International, Inc.
www.itn-international.com . . . . . . . . . . . . . . . . . . p. 7
Las Vegas Convention
& Visitors Authority
www.vegasmeansbusiness.com . . . . . . Back Cover
David L. Lawrence Convention Center
(Pittsburgh, PA)
www.pittsburghcc.com . . . . . . . . . . . . . . . . . . . . p. 60
Ontario Convention & Visitors Bureau
www.ontariocc.com . . . . . . . . . . . . . . . . . . . . . . . p. 61
Orange County Convention Center
www.occc.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 11
Palm Springs Convention Center
(Palm Springs, CA)
www.palmspringscc.com . . . . . . . . . . . . . . . . . . p. 56
pc/nametag
www.pcnametag.com . . . . . . . . . . . . . . . . . . . . . p. 16
Phoenix Convention Center & Venues
www.phoenixconventioncenter.com . . . . . . p. 17-21
Providence Warwick Convention & Visitors
Bureau (Providence, RI)
www.goprovidence.com . . . . . . . . . . . . . . . . . . . p. 55
SMG
www.smgworld.com . . . . . . . . . . . . . . . . . . .p. 55-63
Team San Jose
www.sanjose.org/expansion . . . . . . . . . . . . . . . p. 51
TSE’s Fastest 50 Awards & Summit
www.tradeshowexecutive.com . . . . . . . . p. 12 & 13
Ungerboeck Systems International
www.ungerboeck.com . . . . . . . . . . . . . . . . .p. 23-31
United Service Companies
www.unitedhq.com . . . . . . . . . . . . . . . . . . . . p. 32-37
The Venetian/The Palazzo
www.venetian.com . . . . . . . . . . . . Inside Back Cover
Need to Recruit Top Talent?
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66 March 2013 | Trade Show Executive

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