Trade Show Executive

TSE DASHBOARD
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Continued from page 23
Broken Record:
CES Outdoes Itself Again
The new year began as it usually does,
with huge crowds and an exhibit floor that
seems to stretch to the horizon at the International
Consumer Electronics Show (CES).
It was another record year for CES,
which made plenty of headlines in the
mainstream and trade media and also set
new marks for exhibit space and number
of exhibiting companies. Exhibit space
stepped closer to the 2 million nsf mark
with a 3.4% increase to 1,924,892 nsf.
Exhibitors increased 2.4% to 3,316, but
attendance dropped (2.7)% to 152,000.
The world’s hearty appetite for new
gadgets was one of the bright spots in the
global economy of recent years, and CES
has been an important focal point for the
introduction of the devices destined to
become standard equipment in schools,
homes and offices worldwide. “Some
20,000 new products were launched at the
2013 International CES,” said Gary Shapiro,
CEO of the Consumer Electronics Association.
“Every major technology company
spanning the globe participated in this
year’s CES to showcase their innovations.”
Growth Leaders
• AG CONNECT Expo & Summit was
not included in the adjusted Dashboard
totals because it is a biennial event, but
it delivered record numbers. Attendance
increased 88.5% and exhibit space grew
45.2% to 222,755 nsf. The show, held
this year in the farming hub of Kansas
City, enjoyed a high presence of big-time
agribusiness growers, which appealed to
exhibitors. “These are industry professionals
who specifically wanted to take
advantage of all that AG CONNECT had
to offer,” said show manager Sara Mooney.
• International Production & Processing
Expo was also left off of the adjusted
Dashboard totals because it was the first
time it consisted of trade shows from
three major food groups: The American
Trade Show Executive
Dashboard Snapshot – JANUARY TRADE SHOW METRICS
MONTHLY OVERVIEW: NET SQUARE FEET
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2012
10%
5%
MONTHLY OVERVIEW: EXHIBITORS
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL
10%
0%
5%
2.1%
(5)%
0%
(10)%
(5)%
(15)%
(10)%
(20)%
(15)%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL
2010 2011
(20)%
10%
5%
0%
(5)%
(10)%
(15)%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2010 2011 2012
MONTHLY OVERVIEW: ATTENDEES
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
OCT NOV
DEC
JAN
2013
JAN 2013
(1.6)%
t In the Black. Exhibit space (top left)
grew a modest but still solid 2.1% in January.
The adjusted numbers included several
large shows and totaled more than 8.2
million nsf.
p Up and Down. The number of exhibitors
(top right) in January was up 2.4% over
January 2012. The past two years have
seen plenty of twists and turns in the
monthly exhibitor counts.
t Down but Not Out. Trade show attendance
in January was down (1.6)% from
2012. The dip continued a softening trend
in the monthly metrics that began in the
second half of last year.
(20)%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2010 2011
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN
2012 2013
© 2013, Trade Show Executive Magazine, Oceanside, CA
24 March 2013 | Trade Show Executive