Trade Show Executive

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MONTH IN REVIEW U.S. Travel Association Asks Industry to Support Congressional Relationship Building BY SANDI CAIN, news editor Washington DC – The U.S. Travel Association (USTA) launched a footballthemed “Travel Blitz” program designed to encourage members to demonstrate the importance of travel within Congressional districts throughout the U.S. and build long-term relationships with members of Congress. Roger Dow, president and CEO of the U.S. Travel Association, said it’s not enough for members of the industry to understand the critical role travel plays in the nation’s economic health. “We must spread that important message to every member of Congress,” he said. While the USTA has long worked with members of Congress to effect change at the legislative level, Travel Blitz emphasizes individual relationships at the Congressional District level that can be built by hosting U.S. Representatives at industry events and roundtables that demonstrate the importance of travel in their own districts. “We all know that face-to-face meetings are the best way to get business done,” said USTA director of grassroots and industry relations Candice Knezevic. “Now we’re encouraging the travel community to organize (their own) face-to-face meetings with Congressional members,” she added. A toolkit for the Travel Blitz program is available at http://travelcoalition.org/ travelblitz. “We’re providing the playbook, but it’s up to the members to run the plays,” Knezevic said. The launch came on the heels of predictions about the effect of the looming federal budget cuts — dubbed sequestration — set to take effect March 1. In comments released February 20, Dow said cutbacks within the Transportation Security Administration and Customs and Border Protection agencies alone had the potential to derail a travelled economic recovery. “Travel has the very real potential of becoming the face of the March 1 sequester cuts,” Dow said. “We strongly urge Congress to take immediate action on the impending federal budget cuts.” A USTA mobile messaging program asks travelers to text the word ‘DELAYED’ to 877-877 for instructions about how to share their opinions with their own legislators. Reach Roger Dow at (202) 408-8422 or presidentsoffice@ustravel.org; Candice Knezevic at (202) 408-8422 or govtaffairs@ ustravel.org Clarion Events North America Makes Debut with a Launch in Mexico BY HIL ANDERSON, senior editor Mexico City, Mexico – A new trade show for the garment industry launched in Mexico City in early February also marked a milestone for Clarion Events’ new North America division. ExpoProduccion was held February 6-8 at the World Trade Center in Mexico City and drew a crowd of more than 2,900 buyers, many from Mexico and Central America, as well as 129 exhibitors from Mexico, the U.S., Asia and Europe. ExpoProduccion was the first launch by the U.S.-based division of Britain’s Clarion Events, which was created just last year. David Audrain, president and CEO of Clarion Events North America, said activity was brisk on the show floor, which spanned approximately 20,000 net square feet. “We are extremely pleased with the participation and attendance at the first edition of ExpoProduccion,” he said. “The interest from the industry ensures next year’s event will be significantly larger with growth in attendance from all over Mexico plus Central America.” ExpoProduccion fills a niche that Audrain said has been growing due to recent economic changes in the world textile and apparel markets. “It was good timing,” he said. Asia has dominated clothing manufacturing in the past several years, but the situation has been changing as costs in Asia creep higher and clothing companies have turned the focus back on Latin America. “Mexico is seeing a resurgence in garments,” Audrain said. “American brands that were sourcing in Mexico some years back shifted to Asia, but that is not saving them that much anymore.” The next trade show from Audrain’s division is the Atlanta Food Service Expo, which launches October 20-22 at the Georgia World Congress Center and will be co-located with World Tea East. “We are working on some other shows as well,” Audrain told Trade Show Executive. Reach David Audrain at (770) 432-4200 or david.audrain@clarionevents.com 6 March 2013 | Trade Show Executive
New CEIR Study Explores Motivations of Trade Show Attendees Dallas, TX – Trade show attendees often have a personal agenda to go along with their marching orders from headquarters when they make the trip to an exhibition, a new report by the Center for Exhibition Industry Research (CEIR) concluded. The report, What Attendees Want from Trade Exhibitions, was released February 5. The research found that attendees have personal needs they want met at a trade show along with the needs of their company or organization. Attendees are interested in both seeing what products are new in their industry, but also making contact with experts in their particular field in order to improve their own skills and insights. The findings found that while 69% of attendees came to a trade show to shop for new products, 66% also came to increase their professional knowledge. The good news is trade show organizers appear to be doing a pretty good job meeting those seemingly diverse needs. A majority of attendees say they go home satisfied that their primary goals were met, CEIR said. The report is a follow-on to a study conducted 10 years ago by CEIR and Jeff Tanner, a marketing professor at Baylor University. “CEIR is thrilled to have had the opportunity to collaborate with Dr. Tanner, given his extensive expertise in business marketing,” said Nancy Drapeau, CEIR research director. “We will be issuing more reports in the coming months from this initiative.” What Attendees Want from Trade Exhibitions is available on at no cost to CEIR members at www.ceir.org. Reach Nancy Drapeau at (972) 687-9242 or ndrapeau@ceir.org 2nd Phase of Sands Expo Renovations Underway Las Vegas, NV – The round-the-clock overhaul of the Sands Expo and Convention Center in Las Vegas has moved into the home stretch and will be completed later this year. The project, which began in June, is now focused on the completion of a new entryway to sprawling facility, which offers 1,305,052 square feet of prime exhibit space. Sands Expo and Convention Center opened on The Strip in 1990 and is No. 5 on the Trade Show Executive World’s Top Convention Centers rankings. Construction crews have been working three shifts to get the project completed as quickly as possible and not interfere with trade shows taking place at the facility. The first phase of the project wrapped up in January. The changes included new sound, lighting and data technology as well as attendee amenities including a business center, coffee shop and luggage storage. The most visible change was a redesign of the pedestrian traffic-flow patterns. The moves make the movement of big crowds between the convention center and the adjacent Venetian/Palazzo Congress Center easier and more natural. Reach Tyler Stewart, director of sales, tradeshows, at (702) 414-4032 or tyler.stewart@venetianpalazzo.com Hello, Future. Goodbye, Past. ITN INT TAKE YOUR EVENT INTO TOMORROW. REGISTRATION & EVENT MANAGEMENT APPLICATIONS ONSITE APPS, SOLUTIONS & SERVICES EVENT ANALYTICS PROFESSIONAL SERVICES Call us today at 801.676.7931 or visit: itnint.com www.TradeShowExecutive.com | March 2013 7
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