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TSE DASHBOARD SPONSORED BY Continued from page 23 Broken Record: CES Outdoes Itself Again The new year began as it usually does, with huge crowds and an exhibit floor that seems to stretch to the horizon at the International Consumer Electronics Show (CES). It was another record year for CES, which made plenty of headlines in the mainstream and trade media and also set new marks for exhibit space and number of exhibiting companies. Exhibit space stepped closer to the 2 million nsf mark with a 3.4% increase to 1,924,892 nsf. Exhibitors increased 2.4% to 3,316, but attendance dropped (2.7)% to 152,000. The world’s hearty appetite for new gadgets was one of the bright spots in the global economy of recent years, and CES has been an important focal point for the introduction of the devices destined to become standard equipment in schools, homes and offices worldwide. “Some 20,000 new products were launched at the 2013 International CES,” said Gary Shapiro, CEO of the Consumer Electronics Association. “Every major technology company spanning the globe participated in this year’s CES to showcase their innovations.” Growth Leaders • AG CONNECT Expo & Summit was not included in the adjusted Dashboard totals because it is a biennial event, but it delivered record numbers. Attendance increased 88.5% and exhibit space grew 45.2% to 222,755 nsf. The show, held this year in the farming hub of Kansas City, enjoyed a high presence of big-time agribusiness growers, which appealed to exhibitors. “These are industry professionals who specifically wanted to take advantage of all that AG CONNECT had to offer,” said show manager Sara Mooney. • International Production & Processing Expo was also left off of the adjusted Dashboard totals because it was the first time it consisted of trade shows from three major food groups: The American Trade Show Executive Dashboard Snapshot – JANUARY TRADE SHOW METRICS MONTHLY OVERVIEW: NET SQUARE FEET 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2012 10% 5% MONTHLY OVERVIEW: EXHIBITORS 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL 10% 0% 5% 2.1% (5)% 0% (10)% (5)% (15)% (10)% (20)% (15)% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL 2010 2011 (20)% 10% 5% 0% (5)% (10)% (15)% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2010 2011 2012 MONTHLY OVERVIEW: ATTENDEES 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2013 JAN 2013 (1.6)% t In the Black. Exhibit space (top left) grew a modest but still solid 2.1% in January. The adjusted numbers included several large shows and totaled more than 8.2 million nsf. p Up and Down. The number of exhibitors (top right) in January was up 2.4% over January 2012. The past two years have seen plenty of twists and turns in the monthly exhibitor counts. t Down but Not Out. Trade show attendance in January was down (1.6)% from 2012. The dip continued a softening trend in the monthly metrics that began in the second half of last year. (20)% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2010 2011 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2012 2013 © 2013, Trade Show Executive Magazine, Oceanside, CA 24 March 2013 | Trade Show Executive
SPONSORED BY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP AUG SEP OCT NOV DEC Feed Industry Association, American Meat Institute and the U.S. Poultry & Egg Association. The combination went together like steak and eggs and produced a 43.8% boost in exhibit space to 422,390 nsf compared to previous years when the show was limited to the poultry and egg producers. • The ASI Show Orlando kicked off a five-city tour of events for the Advertising Specialty Institute in fine fashion. Attendance was off (5.2)% but floor space spiked 13.6% to 125,450 nsf and exhibitors grew 2.8% to 809. “There’s no better way to kick off a new year and a new show season than with the best education OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2012 JAN 2013 2.4% JAN 2013 in the industry, a bigger, better show floor and superior networking events,” said Lorenz Hassenstein, general manager and vice president of The ASI Show, who noted a number of companies that also chose the Orlando show as a venue for staff sales meetings. The Weekdays Beckon The PGA Merchandise Show marked its 60th anniversary and its last weekend schedule. Reed Exhibitions is moving the show to weekdays next year. The show experienced acrossthe-board growth this year with 348,000 nsf of exhibit space. So why take mulligan when things are going so well? Ed Several, senior vice president of Reed’s Worldwide Golf Exhibitions, said extensive customer research indicated attendees and exhibitors preferred a Wednesday to Friday schedule. “The new weekday dates allow PGA professionals to return to their facilities as needed and our attending industry members to return home for the weekend to spend time with family,” said Several. Top Cities Trade shows got the year off on the right foot in Las Vegas. The Strip hosted four Gold 100 shows totaling 3,226,308. Along with the International CES, the SHOT Show, PPAI Expo and the International Builders Continued on page 26 Expect the Unexpected. Trade show delegates eye the latest ‘gotta have’ gadgets at the International CES. 10% 5% 0% (5)% (10)% (15)% CONSOLIDATED QUARTERLY OVERVIEW 2010 Q1 Q2 Q1 Q2 Q1 Q2 Q3 Q4 Q3 Q4 Q3 Q4 2012 NSF Exhibitors Attendees 10% 5% 0% (5)% (10)% (15)% CONSOLIDATED ANNUAL OVERVIEW Exhibitors Attendees NSF t Adding On? (left).The fi nal quarter of 2012 saw the number of exhibitors remaining fairly fl at but exhibit space and attendance were both on the increase. t Respectable Growth (right). 2012 took the trade show industry on the same moderate growth path as 2011. Of the three metrics, attendance growth was in the lead. (20)% (20)% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2010 2011 2012 Q4 2010 2011 2012 www.TradeShowExecutive.com | March 2013 25
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Page 64 and 65: PEOPLE Colonel Jim Bracken Retiring
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