National Trade Policy Document 2012 - tralac – trade law centre

missions, deployment of Trade Promotion Officers in strategic and
potential markets, publicity campaigns and expanding the scope
of the country’s premier international trade event, the Zimbabwe
International Trade Fair. This is aimed at consolidating existing
markets, restoring lost markets and exploring new markets.
Joint trade, tourism and investment promotion activities will
be undertaken by the relevant Ministries and organisations.
Government will also ensure that trade promotion institutions are
adequately resourced and capacitated to effectively deliver on
their mandate.
4.5 EXPORT BASKET DIVERSIFICATION
The country’s export basket is dominated by few traditional primary
product lines whose international prices are vulnerable to frequent
shocks. To survive the challenges of the increasing competitive
international trading order, steps will be taken, aimed at placing
greater emphasis on the production and exportation of more
processed goods. The Government will identify potential export
products for existing and new markets including niches. This will
be done by developing a product-country-matrix wherein the best
performing products will be identified with the aim of maintaining
and increasing exports. Countries which offer maximum benefits
in terms of market opportunities for these products will also be
identified.
Government will also put emphasis on expanding trade in services.
The services’ sector in Zimbabwe has been dominating in terms
of contributing to GDP, accounting for over 50% but very little
(around 10%) in terms of export earnings. The sector comprises
of the following sub-sectors; tourism, financial, education, health,
energy, transport, communications, construction and related
engineering services. These services’ sub-sectors in which
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