National Trade Policy Document 2012 - tralac – trade law centre

esulted in the country experiencing perennial negative trade
balance since 2002 wherein the import bill has far exceeded
export earnings. In order to contain the import bill which has
reached a record high of close to US$6 billion against export
earnings of around US$4 billion in 2011, it is essential to promote
the consumption of locally manufactured goods and services. With
the revival of industry, a paradigm shift is needed for consumers
to develop strong preference for locally-produced goods and
services.
In this regard, the Government will fully support industry and
commerce, Consumer Council of Zimbabwe and Civil Society
in promoting the use and consumption of goods and services
produced in Zimbabwe under the “Buy Zimbabwe Campaign”
initiative. The Government will also endeavour to give priority
to local producers of goods and services for its procurement
requirements. Industry and commerce is strongly encouraged
to source their raw materials and inputs locally where these are
readily available.
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