FUTURE-PROOFING the automotive industry - FP7-Mode

TM
TM
3
It’s an exciting, if challenging, time
for the automotive industry…
When it comes to vehicle quality, safety, and reliability,
customer expectations are at an all time high. There’s
also an ever-widening choice of vehicles for buyers to
choose from. Overcapacity is putting pressure on the
industry to keep prices low. And with environmental
concerns growing, the need for sustainable
automotive solutions is a must.
In short, success depends on pioneering product
development coupled with an ongoing commitment
to innovation that breaks new ground in automotive.
The Maintenance on Demand (MoDe) project is one
example of this – of key players coming together to
future-proof the automotive industry.
For car manufacturers, enticing customers has never
been more dependent on being able to differentiate
products from the competition. And that means
coming up with increasingly inventive and innovative
solutions.
Innovation is usually focused on design and
functionality. But genuinely cutting edge development
is rare. And it usually involves creating entirely new
vehicle lines – think Ford’s original Mustang or
Renault’s first ever multi-purpose vehicle (MPV).
So what does success look like for the automotive
industry, now and in the future? Simple. It’s all about
a company’s ability to spot new opportunities and
launch new products…
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université de technologie
Troyes
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Driving innovation forwards
“We have to extend our focus beyond products
and services. We need to focus on business model
innovation…to collaborate with partners from suppliers
to customers and non-industry players and dealers.
It’s only by embedding innovation in the processes,
culture, structure and financing models of a company that
businesses can really improve performance…”
IBM, “Driving Innovation”
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