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About Our Team - Transwestern

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<strong>About</strong> <strong>Our</strong> <strong>Team</strong><br />

Advantage: client focus<br />

Contact us:<br />

Walter Byrd<br />

Managing Director<br />

305.808.7825<br />

walter.byrd@transwestern.net<br />

Ben Eisenberg<br />

Managing Director<br />

305.808.7826<br />

ben.eisenberg@transwestern.net<br />

Thomas Kresse<br />

Senior Vice President<br />

305.808.7827<br />

thomas.kresse@transwestern.net<br />

www.sflcommercialteam.com<br />

Working together as a team, Walter Byrd, Ben<br />

Eisenberg and Thomas Kresse have become<br />

market leaders in South Florida — thanks<br />

to their unwavering commitment to client<br />

satisfaction.<br />

Because they take the time to fully understand<br />

their client’s business goals and objectives,<br />

they are able to provide real estate solutions<br />

that support the bottom line:<br />

• Controlling Operating Costs<br />

• Maximizing Lease Flexibility<br />

• Increasing Asset Values<br />

• Acquiring New Space<br />

• Disposing Excess Space<br />

Byrd, Eisenberg and Kresse offer more than 60 years of combined experience representing<br />

tenants and owners in South Florida and around the U.S. with their corporate real estate<br />

requirements. Before joining <strong>Transwestern</strong>, they were top producing professionals at<br />

Trammell Crow Company and Cushman & Wakefield, where they began a career that<br />

would always put the client first.<br />

Thanks to this commitment to client satisfaction, the team enjoys a stellar track record of<br />

repeat customers, ranging from blue-chip institutions and major corporations, to local,<br />

regional, public and private firms, to smaller entrepreneurial start-ups.<br />

LICENSED REAL ESTATE BROKER<br />

Focusing on client service delivers superior results. Whatever the real estate need, Byrd,<br />

Eisenberg and Kresse can provide a solution that performs to their client’s advantage.


<strong>Transwestern</strong> in South Florida<br />

Advantage: Local market expertise<br />

While <strong>Transwestern</strong> may be relatively new<br />

to the South Florida marketplace, our team<br />

is not.<br />

South Florida office:<br />

201 South Biscayne Boulevard<br />

Suite 1210<br />

Miami, FL 33131<br />

Phone: 305.808.7310<br />

Fax: 305.808.7309<br />

www.transwestern.net/miami<br />

The company began operations in the<br />

Sunshine State in 2004 by recruiting the<br />

market’s top talent. This strategy has been<br />

very successful, as <strong>Transwestern</strong> today is<br />

home to some of the most recognized and<br />

respected names in the local commercial real<br />

estate industry.<br />

With an average of fifteen years of local<br />

market expertise each, <strong>Transwestern</strong>’s<br />

professionals know South Florida. Their<br />

“real time” market knowledge is captured in<br />

a proprietary database of property statistics,<br />

comparables and trends. Each quarter, our<br />

Market Watch reports track the South Florida<br />

markets and provide valuable information to<br />

our clients.<br />

Offering a comprehensive menu of<br />

commercial services, <strong>Transwestern</strong> is able to<br />

provide customized real estate solutions for<br />

any requirement:<br />

• Agency Leasing and Property Marketing<br />

• Property and Facilities Management<br />

• Tenant and Corporate Advisory<br />

• Investment Sales and Financing<br />

• Development Services<br />

LICENSED REAL ESTATE BROKER<br />

Currently, <strong>Transwestern</strong> is home to approximately 50 South Florida employees, including<br />

ten licensed commercial real estate professionals. <strong>Our</strong> property portfolio totals more than<br />

11.6 million square feet of space, including urban mixed-use office towers, suburban office<br />

campuses, large industrial developments, business parks, and shopping centers.


Corporate Background<br />

Advantage: national platform<br />

2010 company statistics:<br />

• 28 offices and 1,700 employees in major<br />

U.S. business markets:<br />

San Francisco<br />

Salt Lake City<br />

Denver<br />

Minneapolis<br />

Milwaukee<br />

Chicago<br />

Detroit<br />

Bethesda<br />

Northern Virginia<br />

New York<br />

Philadelphia<br />

Baltimore<br />

Washington, DC<br />

<strong>Transwestern</strong> is one of the largest privately<br />

held, full-service commercial real estate firms<br />

in the country. Since its beginning in 1978,<br />

<strong>Transwestern</strong> has grown from a Houston,<br />

Texas development company to a regional<br />

management and leasing services organization<br />

to a full-service, national firm.<br />

The primary differentiators that separate<br />

<strong>Transwestern</strong> from its national, full-service<br />

competitors are:<br />

Los Angeles<br />

Orange County<br />

San Diego<br />

Phoenix<br />

Austin<br />

San Antonio<br />

Ft. Worth<br />

Tulsa<br />

Dallas<br />

Houston<br />

New Orleans<br />

Atlanta<br />

Orlando<br />

Fort Lauderdale<br />

Miami<br />

• A third-party leasing and management<br />

portfolio totaling more than 255 million<br />

square feet of space<br />

• Private ownership — which allows<br />

<strong>Transwestern</strong> to remain 100% focused<br />

on our clients, rather than on quarterly<br />

Wall Street earnings and analytic<br />

projections<br />

• More than 37 million square feet of<br />

completed leasing transactions with an<br />

aggregate value of $3.1 billion<br />

• 133 investment sales assignments with a<br />

combined value of $1.1 billion<br />

• 11 active development projects located<br />

around the country<br />

www.transwestern.net<br />

• Local market leadership — As real<br />

estate is truly a local business,<br />

<strong>Transwestern</strong> allows each office to<br />

operate in a manner best suited to<br />

that particular market, rather than<br />

enforcing a “cookie cutter” approach<br />

dictated by headquarters<br />

At <strong>Transwestern</strong>, our professionals combine entrepreneurial thinking with local market<br />

insight in every city we serve. We utilize coast-to-coast resources to offer a wide array<br />

of commercial real estate services tailored to exceed our client’s objectives. We evaluate<br />

success based on the total client experience.<br />

Whether your real estate needs are for a large warehouse, new corporate office space,<br />

selling your investment property or more efficiently managing your existing properties,<br />

<strong>Transwestern</strong> can perform to your advantage.<br />

LICENSED REAL ESTATE BROKER


Tenant Representation Services<br />

Advantage: Optimized solutions<br />

<strong>Transwestern</strong>’s<br />

three-phased process:<br />

SITUATION ANALYSIS<br />

• Align real estate needs with<br />

corporate goals<br />

• Develop criteria based on optimal<br />

mix of variables<br />

• Research market for alternatives;<br />

analyze impact of each option<br />

• Recommend optimal solution<br />

(renew, move, etc.)<br />

OPTION DEVELOPMENT<br />

• Tour market<br />

• Request proposals from landlords<br />

• Analyze financial ramifications of<br />

each proposal<br />

• Begin preliminary negotiations to<br />

narrow alternatives<br />

• Prepare Letter of Intent with final<br />

candidate building/landlord<br />

PROJECT IMPLEMENTATION<br />

• Complete negotiations with<br />

landlord<br />

• Document transactions with legal<br />

counsel<br />

• If requested, assist with move and<br />

build-out construction/systems<br />

integration<br />

• Provide on-going follow-up support<br />

<strong>Transwestern</strong> is recognized in South Florida<br />

and around the U.S. as a top real estate<br />

consultant when it comes to helping companies<br />

with their commercial space needs.<br />

Creative problem solving and transaction<br />

structuring, as well as sophisticated analytical<br />

capabilities, allow us to identify and align our<br />

client’s real estate requirements with their<br />

strategic business, financial and operational objectives.<br />

Because our professionals are active in the Dade, Broward, and Palm Beach County office<br />

and industrial markets on a daily basis, we offer market advice based on “real time”<br />

information, allowing our clients to make the most informed decisions. We specialize<br />

in offering hidden alternatives and identifying new trends, which enable <strong>Transwestern</strong><br />

to craft a strategic negotiating platform that leverages current market conditions to our<br />

client’s advantage.<br />

<strong>Transwestern</strong> first gains an understanding of our client’s overall business goals and<br />

objectives. With that understanding, they utilize a proven, three-phased approach that<br />

clearly analyzes and documents each possible option and crafts a solution that supports<br />

the bottom line. <strong>Our</strong> services include:<br />

• Leasing/Acquisition of New Space<br />

• Subleasing/Disposition of Existing Space<br />

• Site Analysis and Site Selection<br />

• Demographic and Market Analysis<br />

• Financial Analysis, including Lease vs. Buy Scenarios and Comparative Deal<br />

Structuring with detailed Cost Analyses<br />

• Municipal Incentive Identification and Negotiation<br />

• Transaction Negotiation and Management for Single or Multiple Locations<br />

• Real Estate Data Centralization and Database Management<br />

• Project Management and Space Planning/Programming Coordination<br />

LICENSED REAL ESTATE BROKER


Landlord Representation Services<br />

Advantage: VAlue Enhancement<br />

<strong>Transwestern</strong>’s<br />

three-phased process:<br />

ASSET DUE DILIGENCE<br />

• Define overall leasing objectives<br />

and ownership’s investment goals<br />

• Create prospect tenant profile<br />

• Analyze competitive set and<br />

surrounding submarket conditions<br />

• Recommend and implement asset<br />

improvements designed to make<br />

property more competitive<br />

PROPERTY MARKETING<br />

• Create property marketing tools<br />

• Implement broker and tenant<br />

communication programs<br />

• Host broker focus groups and begin<br />

“roadshow” marketing program<br />

• Update property listing information<br />

• Ensure asset remains “top of mind”<br />

with targeted brokers and tenants<br />

VALUE ENHANCEMENT<br />

• Complete due diligence on each<br />

potential tenant’s financial status<br />

• Make recommendations to owner<br />

regarding each potential new lease<br />

• Finalize lease negotiations with<br />

tenant’s representative broker<br />

• Continually analyze asset and market<br />

for value enhancement opportunities<br />

LICENSED REAL ESTATE BROKER<br />

For nearly 30 years, <strong>Transwestern</strong> has<br />

pursued a singular focus: enhancing the<br />

value of commercial real estate for our owner<br />

clients. The company began as a landlord<br />

leasing agent and, while we are now a fullservice<br />

firm, we continue to be a top property<br />

marketing and leasing firm in the markets<br />

we serve.<br />

<strong>Our</strong> South Florida team of Byrd, Eisenberg<br />

and Kresse is a market leader when it comes<br />

to agency leasing. They offer their landlord clients more than 50 years of combined<br />

experience and a successful track record of increasing leasing activity, occupancy and<br />

overall asset value.<br />

The team works with their clients to develop and implement strategies that take into<br />

consideration current and future market conditions, competition, and other factors<br />

that could impact leasing and property value. Tenant mix, physical upgrades and overall<br />

operations that increase a property’s competitive standing within its submarket are<br />

continuously analyzed by the <strong>Team</strong> to identify every opportunity to enhance value for<br />

an asset.<br />

<strong>Transwestern</strong>’s leasing activities are based on an in-depth understanding of our client’s<br />

specific investment objectives such as capital development, hold period and return. All our<br />

efforts are then focused on meeting and exceeding ownership’s goals for that property.<br />

As the landlord’s agent in the marketplace, the most valuable service <strong>Transwestern</strong> can offer<br />

our clients is “real time” information on the market — what tenants are seeking space,<br />

what concessions are other landlords offering at their properties, what future competition<br />

is planned, where the market is headed, etc. <strong>Our</strong> job is to provide this information to our<br />

owner clients and then make recommendations that add value — what lease rate should we<br />

quote, how much improvement allowance should be offered, when to start renewal talks<br />

with an existing tenant, should a lease proposal be pursued or rejected and much more.<br />

As a full-service firm, <strong>Transwestern</strong>’s brokerage professionals are constantly in the market,<br />

gathering and sharing information that we offer our owner clients. Whether in South<br />

Florida or any other major U.S. city, we have our fingers on the pulse of the market. We<br />

leverage information to our client’s advantage.


Client Testimonials<br />

Advantage: client satisfaction<br />

Because of their commitment to delivering superior results, Walter Byrd, Ben Eisenberg,<br />

and Thomas Kresse enjoy repeat business from an ever-growing list of satisfied clients. The<br />

following are just a few testimonials highlighting their focus on customer service:<br />

<strong>Team</strong> clients:<br />

Tenants<br />

• Crispin Porter Bogusky<br />

• Exel<br />

• FPL<br />

• Hagemeyer<br />

• Iron Mountain<br />

• L’Oreal<br />

• LVMH<br />

• PRC<br />

• Price Smart<br />

• Quest Diagnostics<br />

• Ryder<br />

• Siemens<br />

• SmithKline Beecham<br />

• Starboard Cruise Services<br />

• United States Postal Service<br />

• Volvo<br />

• Wal-Mart<br />

Landlords<br />

• America’s Capital Partners<br />

• ING Clarion Partners<br />

• DCT Industrial<br />

• iStar Financial<br />

• PS Business Parks<br />

• RREEF<br />

• Rockefeller Development Corp.<br />

• Seagis Property Group LP<br />

Walter, Ben and Thomas’ understanding of our needs and<br />

ability to negotiate on our behalf more than exceeded our<br />

expectations. The team came up with a plan that focused<br />

on our most pressing requirements, the relocation of our<br />

corporate office space to a class A office building that<br />

supported our corporate image as well as securing an improvement allowance that gave us the<br />

ability to reconfigure our distribution warehouse so we are able to operate much more efficiently.<br />

Finally, they achieved all of this while negotiating flexible and aggressive lease terms that allow<br />

us to control our occupancy cost in a highly competitive environment.<br />

Keith Sartin<br />

Starboard Cruise Services<br />

We retained Walter, Ben and Thomas<br />

to market and lease our South Florida<br />

portfolio of industrial parks totaling more than 3.0 million square feet. During the course of<br />

the assignment, our occupancy increased to 97% and on average rents increased by 15%. As a<br />

result, our South Florida portfolio was one of the top performing assets for the company.<br />

Viola Sanchez<br />

PS Business Parks<br />

For the past 15 years, we have elected to work with Ben and Walter when it<br />

comes to the real estate requirements for Volvo. Since the early 1990’s, they<br />

have handled everything from major build-to-suit negotiations to minor<br />

project leases — no matter the size of the requirement or the location, I<br />

know they understand our needs and will get the job done right.<br />

Billie Groff<br />

Volvo Logistics<br />

America’s Gateway Park is a four-building complex<br />

located adjacent to Miami International Airport. Walter,<br />

Ben and Thomas completely leased up the available space<br />

and increased rents by 15% to 20%. Their knowledge of<br />

the market and how to position our asset was invaluable.<br />

Rick Wall<br />

RREEF Real Estate Investment Managers<br />

LICENSED REAL ESTATE BROKER

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