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SECTION FOUR DECEMBER 2006<br />

R A I L T R A V E L<br />

S P A S<br />

RAIL TRAVEL GAINS<br />

IN POPULARITY<br />

A F R I C A<br />

CHARM AND COMFORT IN TANZANIA AT<br />

MOIVARO LODGES AND TENTED CAMPS<br />

S K I I N G<br />

INDIA: PEACE OF MIND & BODY –<br />

WELLNESS TOURISM EXPANDS<br />

EUROPE OR NORTH AMERICA<br />

–TWO TANTALIZING CHOICES<br />

THE PROFITABLE WORLD<br />

OF NICHE MARKETS


1270 Avenue of the Americas,<br />

Suite 1808, New York, NY 10020<br />

Tel: 1-800-953-9399•E-mail: ny@itonyc.com<br />

Or contact us at:<br />

www.incredibleindia.org<br />

What time weakens,<br />

Nature can strengthen.<br />

It can add years to life. It can ease<br />

the stress of modern living. And it<br />

can even improve immunity.<br />

It’s the ‘science of life’, and is as<br />

old as mankind. It uses selfknowledge<br />

and self-care to bring<br />

harmony to your mind, body and<br />

soul - with secrets gathered from<br />

leaves, flowers, roots oils and<br />

stones.<br />

Ayurveda will nourish you.<br />

Much like Incredible !ndia.


THE PROFITABLE WORLD OF NICHE MARKETS<br />

India: Peace of Mind and Body<br />

India’s Ancient Arts impact Modern Lifestyles. Wellness Tourism Expands<br />

across the Sub-Continent.<br />

By Helen Kitti Smith<br />

SOUKYA<br />

Soukya, a residential holistic health and integrative medical center on a 30-acre organic farm in the tranquil, unpolluted countryside.<br />

India’s sages of yore, her ancient rishis, bestowed<br />

an extraordinary spiritual legacy on civilization<br />

some 5,000 years ago. Their wisdom was transmitted<br />

through oral teachings that, over millennia,<br />

were passed from teacher (guru) to disciple<br />

(sisya). Once finally codified, the legacy<br />

came to reside in four distinct volumes. These are the<br />

Vedas. They form the backbone of Hinduism.<br />

Ayurveda and Yoga are two highly-developed “sister”<br />

systems that derive from this legacy. Their goal is to<br />

guide the individual to rediscover the essential spirit<br />

within through balancing the vital energies that comprise<br />

all life forces. <strong>World</strong>-renowned Yoga Teacher (Yogacharya)<br />

B. K. S. Iyengar states: "It is through the body that you<br />

reach the realization of your being a spark of divinity.<br />

How can you neglect the body which is the temple of the<br />

spirit?”<br />

Today, these two systems thrive around the world. They<br />

underpin what our industry terms “wellness tourism.” It<br />

is almost redundant to state that destination spas and<br />

luxury boutique properties the world over offer ayurvedic<br />

modalities and yoga workshops.<br />

But for the real essence, there is no more unique undertaking,<br />

no more exclusive experience ever, than to engage<br />

in these both at their very source. This is where you, a<br />

savvy travel agent on wellness tourism, will knowingly<br />

suggest that your clients be booked shortly on “A Passage<br />

to India” with all due respect to E. M. Forster.<br />

Ayurveda<br />

Ayurveda is considered the world’s oldest and most<br />

comprehensive healthcare system. In Sanskrit “ayus”<br />

translates as “life” and “ved” as “knowledge.” A rare combination<br />

of philosophy and science, ayurveda is a brilliant<br />

tapestry that defines life in equilibrium. Its warp and<br />

weft focus on spiritual health. Its texture upholds the<br />

fundamentals necessary to sustain mental and physical<br />

health.<br />

The Atharva Veda, one of the four Vedas, is specifically<br />

about ayurveda. It contains references to anatomy, physiology,<br />

surgery, herbs, diseases and cures. The Rig Veda<br />

is concerned with the real nature of health and disease,<br />

and includes herbal treatments and natural remedies. It<br />

defines the use of specific spices, their medicinal and<br />

therapeutic values, and is the genesis for Indian cuisine’s<br />

spiciness.<br />

In Ayurveda, the five great elements of creation - fire,<br />

water, earth, air, space – comprise the macro-cosm. Their<br />

Sanskrit name is the “pancha-mahabhutas” or five great<br />

elements. These very same elements co-exist in the<br />

micro-cosm that is each human body. They comprise its<br />

cellular and physiological structure. Three other elements<br />

(called “tri-doshas”) reflect these same elements of<br />

creation. They govern an individual’s state of being.<br />

They are “pitta”, the fire element; “kapha”, the water and<br />

earth element; and “vata”, the air and space element. Tridoshas<br />

are influenced by three qualities or states of mat-<br />

CONTINUED ON PAGE 4<br />

DECEMBER 2006 • TRAVEL WORLD NEWS • 3


THE PROFITABLE WORLD OF NICHE MARKETS<br />

INDIA FROM PAGE 3<br />

ter (called “gunas”). The three gunas are “rajas”, the excitable,<br />

fiery, and spicy state; “tamas”, the sluggish, inert,<br />

and moribund state; and “sattva”, the enlightened,<br />

placid, and balanced state.<br />

Ayurveda is a balance between the pancha-mahabhutas<br />

and the doshas. For example, each individual’s constitution<br />

is a specific dominant dosha. Life’s experiences and<br />

emotions erode that constitution. This creates imbalances<br />

as the doshas shift into excess and shortage. At the<br />

same time, an individual is governed by being charged<br />

and intense (“rajasic”), or by being in the doldrums and<br />

sluggish (“tamasic”), or by being fully balanced and contented<br />

(“sattvic”). These gunas shift into excess and<br />

shortage as well, and impose more imbalances.<br />

The challenge for Ayurvedic doctors, then, is to<br />

determine the specific nature of these many overlays,<br />

and to prescribe a specific natural healing modality. It<br />

is through massage, exercise, oils, cleansing and<br />

nutrition that an individual can return to the balanced,<br />

sattvic state.<br />

Yoga<br />

Yoga is at once a philosophy, an art, a system for complete<br />

health in all its aspects, and a lifestyle. It is a brilliant<br />

spiritual system predicated on finding liberation<br />

from the mind’s trickery. Most succinctly, yoga is defined<br />

as stilling the mind’s chatter. Its holistic blueprint quiets<br />

the mind’s acrobatics and diffuses its ever-aggravating<br />

tricks. With a tranquil mind, one’s innate self-knowledge<br />

can become apparent. Spiritual growth and freedom<br />

can be attained.<br />

The sage Patanjali codified the Vedic knowledge (after<br />

several iterations through the centuries) into his eponymous<br />

and classical text, The Yoga Sutras of Patanjali.<br />

He provided the framework for yoga as we know it today,<br />

as an eight-limbed system.<br />

What has so enthralled adherents in the West about<br />

yoga is its third limb: asana. This practice of physical<br />

postures brings balance, strength and flexibility. Each<br />

asana has an underlying therapeutic benefit. Patanjali’s<br />

fourth limb is breath awareness, or pranayama. It is compelling<br />

with its calibrating effect on personal tranquility.<br />

Adapted as a physical exercise regime, yoga has grown to<br />

epic proportions. There are some 19 million practitioners<br />

in the U.S. alone - according to a 2005 survey undertaken<br />

by Yoga Journal magazine.<br />

But yoga is light years beyond mere physical exercise.<br />

The American Vedic scholar Dr. David Frawley tells us<br />

"Yoga is the practical side of the Vedic teachings while<br />

Ayurveda is the healing side."<br />

From Philosophy to Facts<br />

-According to the 2004 Spa Industry Study of the<br />

International Spa Association (ISPA), there are 12,100<br />

spas in the U.S., and 2,100 in Canada. The spa industry<br />

is the fourth largest U.S. leisure industry. The ISPA’s<br />

2700 members in 75 countries reflect a substantial<br />

global network of spa professionals, service providers and<br />

product manufacturers.<br />

-The Office of <strong>Travel</strong> and Tourism Industries (OTTI) –<br />

part of U.S. Department of Commerce’s International<br />

Trade Administration - recorded 28.8 million U.S. travelers<br />

who went abroad in 2005. This number reflects a<br />

5% increase over out-bound travelers in 2004. India experienced<br />

a 33% growth in U.S. visitation between 2004<br />

and 2005, also based on OTTI records.<br />

-The Pacific Asia <strong>Travel</strong> Association (PATA) noted a<br />

13.5% increase in international in-bound visitor arrivals<br />

to India from January - August 2004 (2,454,352 arrivals),<br />

to January – August 2005, (2,785,328 arrivals).<br />

-In the just-released 2007 Fourth Annual Spa Trends<br />

Report, (from Spa Finders Inc.) “Ayurveda” was listed as<br />

a “Spa Buzz Word.” It states, “Spa guests are … welcoming<br />

education about local cultures and healing traditions<br />

and looking for holistic commitment…”. It also states,<br />

“Medical wellness and cosmetic med spas are doing<br />

booming business by filling certain critical gaps in the<br />

traditional health care system. In 2007 more people will<br />

travel to another city, state or country for medical spa experiences<br />

creating a new trend: medical tourism.”<br />

From Facts to You<br />

What does all this mean to you – the North American<br />

<strong>Travel</strong> Professional?<br />

First, it urges you to be a wellness/spa traveler yourself.<br />

Renew your sparkle. Have an ayurvedic massage. Practice<br />

yoga at dawn. You will experience what the French mean<br />

by “feeling good in your skin.”<br />

Second, book your clients in the land of ayurveda and<br />

yoga. Send them to India. Advise them confidently with<br />

the following overview of wellness and spa hotels. And<br />

one day soon, book yourself to India as well. You shall encounter<br />

the truth behind its moniker, “Incredible India.”<br />

Wellness Tourism in India<br />

Abundant facilities and reasonable fares await in India.<br />

Her offerings range from tasteful boutique urban properties<br />

to princely residences atop mountain-peaks; from<br />

therapeutic centers to hideaways framed by the Ganges;<br />

and coastal retreats lapped by the Arabian Sea, Indian<br />

Ocean and Bay of Bengal.<br />

For <strong>Travel</strong> <strong>World</strong> <strong>News</strong>, this writer covered two North<br />

Indian spas: Ananda in the Himalayas, in Uttaranchal<br />

state in March ’06, (named ‘2005 Best Destination Spa’<br />

by Conde Nast <strong>Travel</strong>er); and The Oberoi Wildflower<br />

Hall perched at 8200 feet in the lofty Himalayas, in<br />

Himachal Pradesh state in April ’06, (received ‘2005<br />

4 • TRAVEL WORLD NEWS • DECEMBER 2006


THE PROFITABLE WORLD OF NICHE MARKETS<br />

London <strong>World</strong> <strong>Travel</strong> Mart Award’). The following two<br />

North Indian retreats are very worthy of note, as are the<br />

two in Southern India. All are diverse, as is India herself.<br />

The Punjab<br />

In the northwestern state of Punjab, not far from the<br />

stellar Sikh Golden Temple is WH Ranjit’s Svaasa, an intimate<br />

luxury boutique spa. Svaasa means both ‘inspiration’<br />

and ‘breath of life.’ This inviting gem truly reflects<br />

its name. It is located on Amritsar’s prestigious Mall<br />

Road.<br />

Part of the WelcomHeritage Collection Group of<br />

palaces, forts, ancestral homes and resorts that reflect the<br />

architectural heritage of India, Svaasa is located in a<br />

haveli, Rai Bahadur Rattan Chand’s ancestral mansion.<br />

It dates back seven generations. Amritsar and this noted<br />

family are intertwined, and today, family trusts support<br />

a school for the blind, a cow-shed (with more than 200<br />

cows), a temple and a charitable clinic. WH Ranjit’s<br />

Svaasa is the elegant “home away from home” choice of<br />

diplomats, elites, and international travelers.<br />

But Ranjit’s focus extends beyond the inherent responsibilities<br />

of a recognized family. She is committed to<br />

Svaasa’s nurturing, non-smoking and organic environment.<br />

In the Svaasa Spa Pavillion, 15 ayurvedic therapies<br />

are offered, a large menu for a small facility. Solar<br />

panels heat water, and water-based, odorless paint covers<br />

walls. Fresh milk from the cow-shed arrives daily and<br />

complements her organic fare.<br />

Each of the 17 rooms features unique colors with patios<br />

or balconies, oriented to capture the essential energies of<br />

Indian ‘energy flow practice’ known as “vaastu.” WH<br />

Ranjit’s Svaasa is an oasis of quiet amidst the city’s roar.<br />

It is a small place with a big soul. (10-20% commissions<br />

on room tariff only).<br />

Along The Ganges River<br />

Snuggled below the Devprayag Road and banked by the<br />

revered Ganges River, the Himalayan Hideaway resides<br />

quietly. Its lush countryside embraces a handful of stone<br />

buildings that gently cascade across the property. They<br />

house the resort’s public areas and eight of its nine private<br />

rooms. Mine is the ninth, nestled in its own stone<br />

cottage closer to the Ganges.<br />

All is peaceful here. Nature’s acoustics resound: ‘gurgles’<br />

from the Ganges, insect conversations at night,<br />

high-pitched alarm of an Asian barking deer. (Their<br />

antlers and stature are smaller than North American<br />

deer.)<br />

Spacious bathrooms, tasteful furnishings, in-room<br />

heaters, and constant how water flow co-exist with the<br />

mellow, rustic design at Himalayan Hideaway. In Outlook<br />

<strong>Travel</strong>er Survey 2005, Himalayan Hideaway is noted on<br />

its “List of Worthies”, in the “Small Hotel” category.<br />

Svaasa’s beautiful north entrance courtyard.<br />

Stone-lined paths lead to a ‘sit-out’ near an open-pit fire<br />

that blazes now for winter warmth. Conversation, climate<br />

and laughter turn strangers into friends. These<br />

paths lead to the region’s first “eco-garden” - a plant collection<br />

of flora and fauna unique to the north-west<br />

Himalayas, and turns towards the Chakra Abode, a twostory<br />

cottage where simple ayurvedic massage reigns.<br />

Therapists are called from town. No rush, they arrive. All<br />

is in order. Everything is peaceful. Rural so refreshes,<br />

urban often depresses.<br />

“Environmentalist” is Himalayan Hideaway’s motto:<br />

“Take Nothing but Photos. Leave Nothing but<br />

Footprints.” A few days and I am ready to live here. But<br />

I do borrow a Ganges river rock until I return.<br />

Should I need to do anything else, kayaking, rafting,<br />

walking, climbing, bird watching, angling, rappelling,<br />

and hiking are offered. Their sister camp is the legendary<br />

Himalayan River Runners, India’s first rafting company.<br />

I can partake of these activities, but I don’t. I opt for this<br />

lovely quiet. Himalayan Hideaway is an organic abode of<br />

tranquility. (10% agent’s commission)<br />

Hi-Tech to Holistic Outside Bangalore<br />

Soukya is a residential holistic health and integrative<br />

medical center situated on a 30-acre organic farm in the<br />

tranquil, unpolluted countryside. It is sufficiently outside<br />

the urban high-tech mecca into which the pretty city<br />

of Bangalore has evolved (some 13 miles away). Its name<br />

means “wellness”. That is exactly what Soukya offers. In<br />

October this year Soukya was rated “Best Place for<br />

Natural Cure” by India Today, the Time magazine of<br />

India.<br />

The Chairman, Medical and Managing Director is<br />

Dr. Isaac Mathai, a renowned holistic physician and<br />

CONTINUED ON PAGE 6<br />

SOUKYA<br />

DECEMBER 2006 • TRAVEL WORLD NEWS • 5


THE PROFITABLE WORLD OF NICHE MARKETS<br />

INDIA FROM PAGE 5<br />

health consultant. Dr. Mathai studied Chinese Pulse<br />

Diagnosis and Acupuncture at the W.H.O. Institute of<br />

Traditional Chinese Medicine in Nanking, China, and<br />

received training at Harvard Medical School’s Mind-<br />

Body Medicine Program. His experience derives from 20<br />

years of holistic medical practice, and a 10,000+ patient<br />

network from 40 countries. Dr Mathai specializes in integrating<br />

medical systems and complementary therapies.<br />

Mrs. Suja Issac is Soukya’s nutritionist, (M.Sc., M.Phil<br />

in Foods and Nutrition), Executive Director, and Dr.<br />

Mathai’s wife.<br />

With its focus on health promotion and early intervention,<br />

Soukya offers highly-individualised treatments.<br />

The roster of medical and healing-related services - 7<br />

Integrated Medicine specialties; 21Complementary<br />

Therapies; 9 Medical Programs and Full Wellness<br />

Regimes - is extensive. Its full range of ayurvedic treatments<br />

is the “real deal.” So no wonder that the Duchess<br />

of York Sarah Ferguson and Reverend Desmond Tutu<br />

have experienced this center.<br />

Situated on lush grounds, organic farming reigns: orchards<br />

and vegetable gardens furnish the restaurant, organic<br />

fodder for cows and ducks produce milk and eggs.<br />

South Indian inner courtyards, thatched roofs, use of<br />

local granite, handcrafted tiles and decorative Gujarati<br />

mirror craft are framed by traditional Indian architecture.<br />

Sixteen very spacious guest rooms - 12 deluxe and<br />

4 suites - have open air showers and private gardens. Ecofriendly<br />

structures (solar panels, rain water harvesting,<br />

drip irrigation) underpin the infrastructure.<br />

The Soukya Foundation runs two charity homeopathic<br />

clinics. Above all, Dr. Mathai and Mrs. Isaac foster a<br />

great love for their guests through their commitment to<br />

better health. In addition, Dr. Deepak Chopra’s endorsement<br />

speaks volumes: “Dr. Mathai is one of the most<br />

competent and brilliant holistic doctors in the world<br />

today.” (10% agent’s commission)<br />

Portuguese India – GOA<br />

The Ayurvedic Natural Health Centre in Saligao,<br />

Caligute, Goa, operates two resort facilities as well as its<br />

fully-equipped ayurvedic hospital center, The Ayur<br />

Centre. Headed by Dr. Sunita, the Ayurvedic Natural<br />

Health Centre boasts a knowledgeable staff.<br />

Two of its goals truly reflect the caring approach that<br />

has brought acclaim to this facility: to make every individual<br />

understand the laws of nature and introduce the<br />

laws of nature in oneself to maintain perfect health, and<br />

to make the treatment accessible to every individual at<br />

the most reasonable price.<br />

Prainha Beach Resort overlooks the Zuari River, and in<br />

the distance, the Arabian Sea. It started as a small white<br />

cottage by the sea in 1963, situated over a private, secluded<br />

beach. Encircled by enormous palm trees and lush<br />

coastal vegetation, today, Prainha Beach Resort boasts 45<br />

rooms, framed in indigenous wood cottages, four of which<br />

are situated some 30 feet off the beach. These are the<br />

Madeira Cottages. The facility is a tranquil retreat where<br />

antique wooden furniture recalls the Portuguese culture<br />

in this part of India.<br />

Prainha is Portuguese for “little beach”. This little<br />

beach and its professional staff offer solid and caring<br />

ayurveda treatments, as directed through the Ayurvedic<br />

Natural Health Centre. (10% agent’s commission)<br />

WH Ranjit’s Svaasa, spa@svaasa.com, www.svaasa.com;<br />

Himalayan Hideaway and Himalayan River Runners,<br />

riverrun@airtelbroadband.in, www.hhindia.com, www.<br />

hrrindia.com; Soukya, info@soukya.com, www.soukya.<br />

com; Ayurvedic Natural Health Centre, info@healthand<br />

ayurveda.com, www.healthandayurveda.com<br />

TRAVEL, DISCOVER AND LEARN WITH BHARAT<br />

TRAVELS IN INDIA<br />

Bharat <strong>Travel</strong> Service Private Ltd. is a learning travel organization functioning<br />

from the historic city of Chennai in southern India. Started in<br />

1946, this is one of the oldest travel companies in this part of the world.<br />

Each of their theme-based travel learning programs is the product of<br />

several years of intensive library and field research combined to create a<br />

comfortable, enjoyable and memorable experience. Every program provides<br />

ample opportunities to observe and study specific facets of Indian<br />

culture, society, and economy, and also to interact with a cross-section of<br />

India’s friendly people.<br />

Each program is a mix of talks by experts, field visits and discussions<br />

with locals. Many of their programs include visits to rare and interesting<br />

places that are normally out-of-bounds for general visitors.While they<br />

offer the unknown and the offbeat,they certainly do not ignore the wellknown<br />

and the famous.<br />

Their Roman Trails in South India program provides glimpses of the<br />

Roman and St.Thomas the Apostle’s presence in South India and the influence<br />

of this presence on South Indian art, culture and society.Starting<br />

from the Kerala backwaters where the Romans first landed in India, the<br />

program includes visits to villages which once housed a huge population<br />

of Romans, Roman archaeological sites and harbors, ancient industrial<br />

sites where iron and steel were processed for export to Rome, and<br />

the UNESCO <strong>World</strong> Heritage sites of Brhadishvara Temple, Tanjavur, the<br />

monuments of Mahabalipuram and finally, Chennai’s Santhome Basilica<br />

where St.Thomas was originally buried.<br />

In addition to Archaeology and History Tours, they also offer Art<br />

Appreciation tours to North and South India and the Festivals of Kerala;<br />

Anthropology Tours including the Pathway to Divinity, Sikkim Heritage,<br />

Tribal Heritage of South India, and Culture of God’s Own Country; and<br />

Natural History Tours such as Wildlife Trails, Brahmaputra River Cruise,<br />

and a Tsunami Services Program. Besides the regular programs offered,<br />

they can also put together custom programs suited to specific needs, aspirations,<br />

time and budget.<br />

Bharat <strong>Travel</strong>s, suresh@bharattravels.com, mahesh@bharattravels.<br />

com<br />

6 • TRAVEL WORLD NEWS • DECEMBER 2006


THE PROFITABLE WORLD OF NICHE MARKETS<br />

WALTZ INTO THE NEW YEAR ON THE<br />

MAJESTIC IMPERATOR LUXURY TRAIN FROM<br />

TRAIN CHARTERING<br />

Spend the last hours of 2006 and the first of 2007 dining and dancing<br />

on board the Majestic Imperator Luxury Train in Vienna.The Train is<br />

based on the Imperial Train of the Austro-Hungarian Empire. It was inaugurated<br />

by Archduchess Maria Christina von Habsburg-Lothringen,<br />

descendent of Emperor Franz Joseph I and Empress Elisabeth.<br />

The philosophy of today’s Majestic Imperator Luxury Train is best reflected<br />

in the words of the Honourable Claudius von Klaudy, his<br />

Majesty’s Engineer at the end of the 19th century: "to provide the<br />

guests with an experience, which will forever remain a highlight in<br />

their travel memories."<br />

On December 31, the Majestic Imperator will travel through and<br />

around Vienna by night, allowing guests to enjoy the view while being<br />

pampered with fine dining at a black tie formal dinner, followed by<br />

dancing onboard at the New Year's Ball.<br />

At midnight, the Majestic Imperator will stop on a bridge on the<br />

Danube, thus allowing an excellent view of Vienna’s magnificent firework<br />

display. Guests will then be invited to dance a midnight waltz<br />

high above the Danube to the most famous Strauss waltz ‘The Blue<br />

Danube.’<br />

In the New Year, there will be live music in the piano bar, and<br />

continued dancing. Later, guests will be served goulash soup<br />

and Sacherwürstel, a traditional Austrian sausage. From 2 am, the Train<br />

will call at various Viennese stations before arriving back at Wien-Süd<br />

at 4 am.<br />

The Imperial New Year's Express costs approximately $357 per person.<br />

Rail ticket, dinner, drinks (Champagne, fine wines, beer, mineral<br />

water and soft drinks) and the most romantic evening in Europe are all<br />

included in the price.<br />

Train Chartering, www.trainchartering.com<br />

WANDERLUST’S CLASSIC STREAMLINER TRAIN<br />

RETURNS TO YOSEMITE<br />

Wanderlust, a travel and special events company, has announced an<br />

exclusive program for 2007 that offers, for the first time in over 35 years,<br />

comfortable and classic Streamliner train travel to Yosemite National<br />

Park. Not since the Santa Fe Railway’s famed San Francisco Chief made<br />

its last run in April 1971 have travelers been able to journey to this great<br />

national park in evocative ‘Streamliner Style’ with an elegant and comfortable<br />

atmosphere, attentive service and first class dining.<br />

The program can begin in many Bay Area cities including San<br />

Francisco/Oakland, Emeryville, Richmond, Martinez or Antioch where<br />

guests board the ‘Yosemite Limited’ for the scenic trip south over the<br />

Burlington Northern Santa Fe Railroad to Merced.This is a scenic journey<br />

along San Francisco Bay, the Delta, through the orchards of the Central<br />

Valley and across the Merced River. All meals, wines and spirits onboard<br />

the train is included and an attentive staff looks after guests as they<br />

enjoy a nostalgic ambiance complete with comfortable club chairs and<br />

sofas, large picture windows, fresh flowers, souvenir maps and convivial<br />

company.<br />

Upon arrival at Merced,guests have a short but scenic ride over historic<br />

Highway 49 via the Gold Rush town of Mariposa to El Portal and<br />

Yosemite. Once in the park, there is a complete sightseeing tour including<br />

Half dome, El Capital, Bridal Veil Falls, and more. This program offers<br />

four distinct hotel choices, and there is plenty of time for guests to enjoy<br />

this setting at their own pace. On the return trip to the Bay Area, travel<br />

south to Fresno through Oakhurst and board the ‘Yosemite Limited’for a<br />

late afternoon departure and a farewell cocktail party.<br />

The train, together with the park hotels, offers a wide variety of meeting<br />

facilities, accommodations, dining and recreational activities, making<br />

it a perfect destination for family experiences, corporation and association<br />

meetings as well as a very attractive fund raising venue. The<br />

‘Yosemite Limited’ can travel to the park during any season. Dates in<br />

December fill up quickly so early confirmations are encouraged.<br />

Complete fares for this three-day ‘Explorer’ holiday begins at $495 per<br />

person, which includes round-trip travel aboard the ‘Yosemite Limited,’<br />

accommodations for two nights, a guided valley tram-tour, all transfers,<br />

a professional travel host and special select amenities.They also offer an<br />

‘Ahwanhnee Adventure’ package from $995 per person featuring the<br />

finest of Yosemite’s most celebrated hotels.<br />

And, for those with less time to travel they can off a one-day ‘Getaway’<br />

trip from the Bay Area priced at $295 per person including<br />

all the amenities of the Explorer package but without the need for<br />

hotels. Itinerary and pricing does vary depending on tour selections<br />

and amenities.<br />

Wanderlust <strong>Travel</strong> & Events, 877-625-1717, www.wanderlust<br />

events.com<br />

23nd YEAR<br />

2007 RAILROAD TOURS<br />

WINTER STEAM I & II / Feb 19, 22 - 23 – Durango, Colorado and East Ely, Nevada<br />

SNOWFLAKE EXPRESS / Feb 18 - 20 – Private dome cars SF Bay Area to Reno RT<br />

MINING STEAM OF CHINA / Mar 25 - Apr 7 – Last of the Industrial steam in China<br />

STEAM IN POLAND “100 YEARS” CELEBRATION / May 13 - 28 – Lots of steam<br />

WHITE PASS RAIL SPECTACULAR / June 13 - 18 – Skagway charters on the WP&Y<br />

GREAT SOUTHWEST TRAIN SPECTACULAR / July 1- 8 – Las Vegas “G” convention<br />

DOMES TO FEATHER RIVER RR DAYS FESTIVAL / Aug 24 - 26 – Portola festival<br />

RAILROADS OF EQUADOR / Sept 8 - 16 – Charter steam-diesel-railcars in the Andes<br />

GEORGETOWN LOOP RAILFAN DAY / Sept 21 – Steam charters with many run-bys<br />

RIO GRANDE DURANGO RAIL ADVENTURE / Sept 26 - 29 – Charters-all RG lettering<br />

RIO GRANDE LE VETA PASS RAIL ADVENTURE / Sept 23 - 24 – Starts in Alamosa<br />

MODOC RAIL ADVENTURE / Oct 5 - 8 – Former SP Modoc Line and Lake County RR’s<br />

NEW ENGLAND FALL COLORS RAIL SPECTACULAR / Oct 6 - 14 – MA-VT-NH-ME<br />

BLACK HILLS CENTRAL RAILFAN DAY / Oct 8 – Three steam locomotives-run-bys<br />

ROCKY MOUNTAIN EXPRESS / Oct 13 - 18 – Private rail cars SF Bay Area-Denver RT<br />

GREAT ARGENTINIAN RAIL ADVENTURE / Oct 26 - Nov 10– Four countries visited<br />

MEXICAN COPPER CANYON RAIL ADVENTURE / Nov 8 - 15 – Starts in Tucson, AZ<br />

RUSSIAN TRAIN TOURS / Former USSR-China-Hong Kong-Tibet-Pakistan-India-Canada<br />

Please ask for our 2007 all-color brochure<br />

TOLL-FREE: 1-800-359-4870 USA . 1-800-752-1836 CANADA<br />

PHONE: 530-836-1745 . FAX: 530-836-1748<br />

1105 TERMINAL WAY . SUITE 111 . RENO, NEVADA 89502 USA<br />

EMAIL: tut@PSLN.com<br />

visit our website: www.trainsunlimitedtours.com<br />

DECEMBER 2006 • TRAVEL WORLD NEWS • 7


THE PROFITABLE WORLD OF NICHE MARKETS<br />

TRAINS UNLIMITED, TOURS ANNOUNCES<br />

2007 RAILROAD ADVENTURES<br />

Trains Unlimited,Tours of Reno,Nevada has released their 2007 railroad<br />

tour adventures which include the United States, Mexico, Argentina,<br />

Chile,Paraguay,Uruguay,Ecuador,Poland,Germany,and China.Also,they<br />

have teamed up with GW <strong>Travel</strong> Limited of the UK to offer even more rail<br />

adventures in Canada,Tibet,Mongolia,Hong Kong,Ukraine,Russia,India,<br />

Pakistan, and other former USSR countries including the very popular<br />

Trans-Siberian Express.<br />

Trains Unlimited, Tours caters to folks that are hooked on trains, railroads<br />

and rail travel and they have been offering these rail adventures<br />

since 1985. They have now operated over 1,000 charter trains and private<br />

rail cars for the rail buff in 46 countries. Selling to rail buffs and folks<br />

that are into trains and rail travel has become big business.<br />

Year after year they have worked very closely with railroad clubs, museums,<br />

and historical groups to help promote train travel and preserve<br />

the rich history, rare documents and priceless equipment of railroad heritage<br />

around the world.<br />

One big growing market in the United States is rail travel onboard private<br />

luxury railroad cars that are coupled to the rear of Amtrak passenger<br />

trains. Private luxury railroad cars now give clients the chance to step<br />

back in time and recapture the romantic era of train travel that Amtrak<br />

cannot provide. Passengers are pampered by an onboard staff with unmatched<br />

personnel service. They enjoy cocktails and hors d' oeuvres in a<br />

first class setting. That, together with favorite music playing and the<br />

ever-changing scenery outside, makes for a very pleasant experience.<br />

Their award winning chef prepares fresh gourmet meals that are served<br />

in the dome car with custom marked china, crystal, crisp linens and cut<br />

flowers. Everything is first class with every detail included.<br />

Several private rail car excursions in the western states are being offered<br />

in 2007.<br />

Trains Unlimited, Tours, 800-359-4870, tut@PSLN.com, www.trains<br />

unlimitedtours. com<br />

GET A FREE EXTRA TRAVEL DAY IN EUROPE<br />

BY EURAIL<br />

The EURAIL GROUP G.I.E. is offering an extra day of rail travel on all six-<br />

, eight- or 10- day Eurail Selectpasses. This pass must be purchased by<br />

December 31, 2006.The first day of travel must occur within six months<br />

of purchase.<br />

“The Eurail Selectpass allows unlimited travel in three, four, or five<br />

European destinations out of 22 countries or country combinations.The<br />

added value to the traveler is being able to book Eurail Selectpass during<br />

the coming three months, and then plan the trip to Europe at<br />

leisure,” says Ana Dias e Seixas, International Marketing Manager of<br />

Eurail Group G.I.E.“Eurail Pass is the only one train pass that gives the<br />

traveler the freedom to travel, to experience, to enjoy Europe in comfort<br />

and style.”<br />

This offer applies to adult and child passes, to youth (those under 26)<br />

and saver (for two or more people traveling together) versions. Once the<br />

buyer has selected the favorite rail destinations and days of travel he is<br />

ready to go.<br />

The 22 countries or country combinations from which three, four, or<br />

five can be selected are: Austria (including Liechtenstein),<br />

Bulgaria/Serbia & Montenegro, Benelux (Belgium, The Netherlands,<br />

Luxembourg), Denmark, Finland, France (including Monaco), Germany,<br />

Greece, Hungary, Italy, Norway, Portugal, Republic of Ireland, Romania,<br />

Slovenia/Croatia, Spain, Sweden and Switzerland.<br />

The EURAIL Group comprises 27 railways and shipping lines, as well as<br />

several bonus partners.<br />

Eurail, www.Eurail.com<br />

GOWAY GROUPSONLY DIVISION THE SPECIALIST<br />

FOR LONG HAUL DESTINATIONS<br />

Goway <strong>Travel</strong> is the oldest and largest travel company in North America<br />

specializing in long-haul group travel to the South Pacific, Asia (including<br />

China and India), to all parts of Africa and to their newest destinations<br />

in Central and South America including Antarctica.The company’s<br />

exclusive GROUPSOnly division specializes in both affinity and special interest<br />

group travel as well as business travel including meetings/conferences<br />

and incentives. Goway’s GROUPSOnly are also very successful in<br />

handling large passenger movements for major world events and are<br />

currently handling all North American bookings for such diverse events<br />

as the <strong>World</strong> Police and Fire Games in Adelaide in March 2007, the<br />

International Dragonboat Competition in Sydney in September 2007<br />

and the Breast Cancer Survivor Dragonboat Competition in Caloundra in<br />

September 2007. Goway’s GROUPSOnly will also be handling bookings<br />

for <strong>World</strong> Youth Day in Sydney in July 2008.<br />

The GROUPSOnly division also provides competitive pricing,innovative<br />

itineraries, assistance with promotions and advertising. Barbara Norton<br />

is the General Manager of GROUPSOnly and runs a team of 12 who are<br />

all experienced,travel planning experts that have traveled extensively to<br />

all of Goway’s destinations. Each year, senior Group Coordinators attend<br />

the important trade shows in the South Pacific, Asia and South Africa to<br />

keep updated on new product and new destinations.The GROUPSOnly<br />

team works closely with agents to ensure that from the initial planning<br />

stages to the group’s return their GROUPSOnly experience is stress free<br />

and profitable.<br />

All Goway GROUPSOnly proposals include a detailed itinerary and<br />

competitive land and air quotes in net U.S.dollars,and,depending on the<br />

size of the group, tour directors can travel free. Sample group movements<br />

by Goway’s GROUPSOnly over the past six months include<br />

pre/post cruise groups in Asia and the South Pacific, Dragonboat teams<br />

to Singapore, cultural interest groups to China, a general interest group<br />

to Vietnam, college study groups to Australia, African safari groups, a<br />

walking club to New Zealand and a business conference in Malaysia.<br />

GOWAY <strong>Travel</strong> Inc., 800-838-0618, www.groupsonly.com<br />

8 • TRAVEL WORLD NEWS • DECEMBER 2006


INDIA – VIVADA INTRODUCES LUXURY CRUISE<br />

TO SUNDERBANS<br />

Vivada Cruises, a Kolkatta based company, is introducing a luxury<br />

cruise from Kolkatta to Sunderbans. Nestled between the Ganga, the<br />

Brahmaputra and the Meghna Rivers, Sunderbans is the largest delta<br />

and the largest estuarine National Park in the <strong>World</strong>. This cruise combines<br />

the charm and allure of the jungle coupled with the comfort and<br />

amenities of urban city life. This cruise offers a journey to explore the<br />

wildlife, the culture, and traditions of rural Bengal. On board the cruiser<br />

vessel, MV Paramahamasa, guests will stay in either 20 twin sharing luxury<br />

rooms or 12 family rooms.The eco-friendly ship will offer Western,<br />

Indian, Chinese and Thai cuisines. Guests can also participate in Yoga,<br />

enjoy a massage,work out in the gym,or browse the gift shop which features<br />

local arts and crafts.During the cruise,the vessel will stop at a number<br />

of places of beauty and interest. See crocodiles and rare Olive Ridley<br />

turtles at the Bhagabatpur Crocodile Project.Kalas Beach is another stop,<br />

followed by Bonnie Eco-Tourism Camp and a visit to the Sajnekhali<br />

Forest Range and Bali Community Centre. At Burirdabri, take a canopy<br />

walk inside the forest, home to the Royal Bengal Tiger.<br />

Vivada offers four tour itineraries. Option one is Friday to Sunday<br />

(three-days/two-nights) from Kolkata to Kolkata.Prices are $350 (Luxury<br />

Rooms) and $450 (Family Rooms). Option Two is three-days/two-nights<br />

Kolkata to Dhamakhali. Prices are $280 and $405. Option three is twodays/one-night,<br />

Wednesday to Thursday, from Dhamakhali to Kolkata.<br />

Price is $224 and $324. Option four is Monday to Thursday, Kolkata to<br />

Kolkata, four-days/three-nights. Price is $350 and $450. Rates are per<br />

person twin sharing and are inclusive of full board meals, sight seeing<br />

and entry fees in the National Park.<br />

Vivada Cruises, waterways@vivada.com, vivadakolkata@yahoo.<br />

co.in, www.sunderbanscruises.com<br />

FIRST-CLASS SHIPS.<br />

WORLD-CLASS<br />

DESTINATIONS.<br />

Introducing weekly 7-day cruises<br />

from Istanbul & Athens to<br />

the fabled Greek Isles<br />

1-800-881-2377<br />

3- and 4-day cruises also available<br />

350 East 54th Street, Suite 5F;<br />

New York NY 10022<br />

Ships are of EU registry.<br />

MSC CRUISES EXPANDS ‘KIDS SAIL FREE’<br />

EUROPE SAILINGS<br />

MSC Cruises’ “Kids Sail Free” offer has proven so popular in the<br />

Caribbean that the line is extending it to its 2007 European sailings.<br />

Youngsters ages 17 and under sail free (except for government fees and<br />

taxes) on all of the line’s Mediterranean and Northern Europe itineraries<br />

when sharing a stateroom with two paying guests. Cruise-only rates,<br />

which are dependent on stateroom category and sailing, begin at $795<br />

ppdo. MSC Cruises’ European itineraries allow families to savor the subtle<br />

pleasures of European life, history and culture while visiting magnificent<br />

destinations. Onboard, guests enjoy the ship’s elegant design, exceptional<br />

service, delicious cuisine, Kids’ Club activities, and<br />

European-style entertainment suitable for the entire family.<br />

MSC Cruises currently has a fleet of eight ships: MSC Musica operative<br />

since July 1,2006, MSC Sinfonia, MSC Opera, MSC Armonia, MSC Lirica, MSC<br />

Melody, MSC Rhapsody and MSC Monterey, offering itineraries in the<br />

Mediterranean all year round, as well as routes in North Europe, the<br />

Atlantic Ocean, the Caribbean, South America and South Africa.The MSC<br />

Cruises fleet is to increase to 12 ships by 2009: MSC Orchestra will be<br />

launched in 2007, MSC Poesia and MSC Fantasia in 2008 and MSC<br />

Serenata in 2009. MSC Cruises will be co-sponsoring Alinghi in the 32nd<br />

America’s Cup, to be disputed in Valencia in June 2007.<br />

MSC Cruises, www.msccruises.com<br />

DECEMBER 2006 • TRAVEL WORLD NEWS • 9


THE PROFITABLE WORLD OF NICHE MARKETS<br />

FREE AIR, EXTRA 10% SAVINGS<br />

AND 2-FOR-1 OFFERS FROM<br />

DISCOVERY WORLD<br />

During Winter 2007-2008, Discovery <strong>World</strong><br />

Cruises will once again offer the opportunity to<br />

cruise to fascinating destinations: Antarctica,<br />

the Galapagos Islands, the Amazon River and<br />

enigmatic Easter Island. Combined with exciting<br />

South and Central American cities,<br />

Discovery’s choice of 21 cruisetours,from 11- to<br />

40 -days including hotel nights and overnight<br />

stays in exciting ports, offers something to fulfill<br />

every dream.<br />

To launch the new season, Discovery <strong>World</strong> is<br />

offering an additional 10 percent off all winter<br />

2007-2008 cruises, for a limited time only. In<br />

addition, they are offering free air on all<br />

Amazon cruises and two-for-one fares on select<br />

sailings.<br />

Discovery <strong>World</strong> Cruises, 866-623-2689,<br />

info@mvdiscovery.com, www.discovery<br />

worldcruises.com<br />

AMERICAN DREAM VACATIONS<br />

OFFERS SPECIAL HEART OF<br />

BURGUNDY CRUISE<br />

<strong>Travel</strong> agents have the opportunity to make<br />

slightly more than 30 percent or pass savings<br />

onto their clients as a special promotion with<br />

American Dream Vacations. This is a package<br />

for two persons that includes one night hotel in<br />

Paris pre cruise, and one night post cruise plus<br />

an all inclusive cruise on the Burgundy Barge<br />

Litote with gourmet meals, wine with lunch<br />

and dinner, daily shore excursions, and admissions.<br />

The only thing not included on the cruise<br />

is bar drinks and tips.<br />

The rack rate value of the hotel portion is<br />

$720 for the two nights Paris hotel. The barge<br />

portion sells for $3,580 per dbl/twin cabin low<br />

season and $3,980 per dbl twin cabin normal<br />

season. Package value is $4,300 low season<br />

and $4,700 normal season for two persons.<br />

Agents set the selling price.<br />

Pay $2,985 net package price low season and<br />

$3,285 net normal season. Book before<br />

December 31 and receive an additional five<br />

percent. Low season cruise dates are April 14.<br />

Normal season cruise dates are May 5, 19; June<br />

2, 16; September 1, 15, 29; and October 6. Dates<br />

listed are cruise departure dates. Pre cruise<br />

hotel is one day earlier.<br />

Clients can take an optional First Class transfer<br />

from Paris to the barge side pick up point in<br />

Dijon. Cost is $200 non commissionable.<br />

The hotel used is the Duminy Vendome, a<br />

three-star plus hotel with a published rack rate<br />

of $360 per night for a double/twin room with<br />

full buffet breakfast included. Cruise details are<br />

available at www.frenchbargelitote.com/<br />

afindex.htm.<br />

Cabins used on these dates are Canal &<br />

Company timeshare investor cabins that the<br />

investor will not use this year. They are taken<br />

from the general availability.<br />

American Dream Vacations, info@americandreamvacation.com,<br />

www.canalandco.com<br />

ATHENS-BASED MONARCH<br />

CLASSIC CRUISES OPENS NEW<br />

YORK OFFICE<br />

Specializing in premium, destination-rich<br />

itineraries in the Aegean, Monarch Classic<br />

Cruises, headquartered in Athens, Greece, has<br />

opened an office in New York to support U.S.<br />

travel agent and tour operator sales.<br />

The line’s new collection of 2007 cruises,<br />

ranging from three to seven days, will sail<br />

round-trip from Athens or Istanbul every week,<br />

March – November. Monarch Classic’s two intimate<br />

ships, the 484-guest Blue Monarch and<br />

the 462-guest Ocean Monarch, are strategically<br />

positioned to afford a more personal, first-class<br />

cruise product catering to the U.S. market.<br />

An ideal centerpiece to vacations packaged<br />

with land tours and hotel stays, port-intensive<br />

three- and four-day cruises from Athens<br />

aboard the Ocean Monarch are the perfect introduction<br />

to the Greek Isles and Turkey.<br />

The three-day Aegean Discovery cruise sails<br />

from Athens (Piraeus) every Friday and features<br />

five ports of call—Mykonos, Kusadasi<br />

(Ephesus), Patmos, Crete and Santorini—before<br />

returning to Athens on Monday.<br />

The four-day Aegean Classic, which then sails<br />

from Athens each Monday and returns on<br />

Friday, also includes a full-day port call to the<br />

legendary island of Rhodes.<br />

For a classical seven-day cruise visiting the<br />

Aegean’s most fabled sights, the Blue Monarch<br />

sails round-trip from Athens every Friday.<br />

Highlights of her Golden Fleece itinerary include<br />

Istanbul with an overnight call, Mykonos,<br />

Kusadasi, Patmos, Rhodes, Heraklion and<br />

Santorini.<br />

Guests in Turkey may embark the Blue<br />

Monarch on Saturdays in Istanbul and enjoy an<br />

overnight stay onboard in this former capital of<br />

the Ottoman Empire. The ship then sails to<br />

Mykonos, Kusadasi, Patmos, Rhodes, Heraklion,<br />

Santorini and Athens before returning to<br />

Istanbul the following Saturday.Alternatively,<br />

as a special six-day option for Turkey tour packages<br />

which already include a stay in Istanbul,<br />

guests can embark the Blue Monarch on<br />

Sunday and sail from Istanbul that day, returning<br />

to Istanbul as scheduled on Saturday.<br />

With Greece as its home, Monarch Classic will<br />

feature an authentic Mediterranean flavor with<br />

an expertise for travelers wishing to immerse<br />

themselves in the culture of this region. The<br />

line was formed specifically to offer a dedicated<br />

Aegean deployment with a more personal,<br />

higher quality cruise experience than is<br />

currently available on a regular weekly basis.<br />

The ships’ intimate size evokes a spirit of hospitality,<br />

while staterooms are spacious and<br />

mostly outside with an ocean view. The continental<br />

cuisine is highlighted by homemade<br />

Greek specialties and entertainment includes a<br />

“Greek Night” celebration punctuated by folkloric<br />

music and dances.<br />

Monarch Classic Cruises, 800-881-2377<br />

10 • TRAVEL WORLD NEWS • DECEMBER 2006


THE PROFITABLE WORLD OF NICHE MARKETS<br />

Ski North America or Europe –<br />

Two Tantalizing Choices<br />

By Evelyn Kanter<br />

SWISS NATIONAL TOURIST OFFICE<br />

Blue skies and powdery white snow in St. Moritz, Switzerland.<br />

FEEL LIKE A CHAMPION AT<br />

THESE OLYMPIC WINTER<br />

DESTINATIONS IN EUROPE<br />

The two legacies of hosting Olympic Games<br />

are the world-wide reputation a city receives<br />

and the additional infrastructure – new<br />

sports stadiums and other facilities, new hotels<br />

and restaurants, and upgraded transporation – that<br />

offer agents headline value long after the athletes have<br />

gone home..<br />

Turin, Italy – 2006<br />

Although it is one of Italy’s first modern ski resorts,<br />

built by Fiat founder Giovanni Agnelli in 1934,<br />

Sestriere was relatively unknown outside Europe until<br />

two billion eyeballs on worldwide television broadcasts<br />

earlier this year made this resort close to the border<br />

with France the place to book clients. It sits in a snowbelt<br />

near the border with France, providing reliable<br />

depth and powder and more steeper, challenging terrain<br />

than its neighbors in the sunny Valle di Susa.<br />

With its easy access to Turin, skiers have the choice of<br />

staying in the charming and historic Piedmont city and<br />

commuting to the slopes, or enjoying the après ski and<br />

nightlife opportunities at the resort.<br />

It is several hours by car or rail, but just a few mountain<br />

passes as the crow flies to the Dolomites<br />

(Dolomiti), an extensive mountain range in the northeast<br />

corner of Italy, dotted with one dozen resorts linked<br />

together to form the 'Dolomiti Superski' network. The<br />

two best-known resorts here are the popular Madonna<br />

di Campiglio and Cortina d'Ampezzo, site of the 1956<br />

Games. In between are picturesque small mountain villages,<br />

including Moena and Pinzolo, with small familyowned<br />

hotels.<br />

Italian Government Tourist Office, www.italiantourism.<br />

com<br />

St. Moritz, Switzerland – 1948 and 1928<br />

This sophisticated destination celebrates the golden<br />

jubilee of the international horse races on its frozen lake<br />

as well as the 35th Bobsled <strong>World</strong> Championships this<br />

winter season, on the St. Moritz/Celerina course that is<br />

the only remaining run in the world fully made of natural<br />

ice. Home to some of the finest intermediate skiing<br />

in the Alps, with long, sun-drenched groomed trails,<br />

there also is enough advanced terrain to challenge the<br />

most accomplished downhill enthusiasts, Experts also<br />

head to Diavalezza, a separate resort a few miles down<br />

the valley. Its translated name – Little Devil – is a good<br />

description of the terrain.<br />

St. Moritz boasts several of the world’s most famous<br />

luxury hotels, including Badrutt’s Palace, Kulm and<br />

Suvretta, a glittering nightlife and top designer boutiques,<br />

many of which are clustered around the pedestrian<br />

plaza in the center of town. Your clients with<br />

more limited budgets can still enjoy the celebrity ambiance<br />

of St. Moritz by overnighting in Pontressina, a<br />

charming village filled with traditional houses, some<br />

dating to the 1600s, decorated with Romansch murals.<br />

Swiss National Tourist Office, www.myswitzerland.com<br />

CONTINUED ON PAGE 12<br />

DECEMBER 2006 • TRAVEL WORLD NEWS • 11


THE PROFITABLE WORLD OF NICHE MARKETS<br />

SKI FROM PAGE 11<br />

Innsbruck, Austria – 1976 and 1964<br />

The single most popular winter destination in Austria<br />

for Americans, in part for its easy access from Munich,<br />

one hour away, and for its seemingly unlimited choices<br />

of slopes and accommodations. Innsbruck is not a ski<br />

resort, but a cosmopolitan city with a rich history that<br />

includes a Hapsburg royal palace, a major university,<br />

museums and a zoo.<br />

The skiing is in the quieter villages surrounding the<br />

town. Igls, Tulfes, Mutters and Axamer Lizum, where<br />

the most famous Olympic slopes are situated, are connected<br />

to the city by tram and free ski bus. It is also<br />

easy for your clients to spend a day or more in the<br />

equally famous Tyrolean resorts of St. Anton and<br />

Kitzbuhel, and the lesser-known Kufstein.<br />

Another interesting daytrip side-trip is to nearby<br />

Wattens to the Swarovski <strong>World</strong> of Crystals, a combination<br />

museum and performance space of walk-through<br />

kaleidoscopes and exhibits of all things crystal, in the<br />

company’s headquarters town.<br />

Insbruck Tourism, www.insbruck.info<br />

Lillehammer, Norway – 1994<br />

The downhill slopes and extensive cross-country terrain<br />

of Kvitfjell, Hafjell, Skeikampen and Gala are accessible<br />

on a single skipass. Nordic, or cross-country,<br />

skiing is a family affair in Norway, and many groomed<br />

trails around Lillehammer feature picnic areas for allday<br />

excursions. This is the country’s premiere winter<br />

resort area, with a combination of long-standing snowsport<br />

traditions and a long season of dependable snow.<br />

New this season is a skier-cross course at Kvitfjell,<br />

where four skiers or snowboarders at a time race one another<br />

(this event made its first Olympic appearance at<br />

Turin this year as a snowboarder-cross). Off-slope activities<br />

include a ‘romperaciade’, racing downhill on<br />

old-fashioned wooden sleds, ice climbing lessons on a<br />

frozen waterfall, and dog sledding.<br />

Lillehammer long has been a favorite of British skiers,<br />

and has widened its appeal with Americans and<br />

Canadians since the Games a decade ago. Norway had<br />

such a good time hosting the festivities that they want<br />

to do it again. Your clients will be interested to know<br />

that Oslo and Lillehammer are is bidding for an<br />

Olympic return in 2018.<br />

Norwegian Tourist Board, www.visitnorway.com<br />

RESORTS WITH OLYMPIC<br />

CONNECTIONS: NORTH AMERICA<br />

It is likely that this year’s Winter Olympic<br />

Games in Turin, Italy, will keep interest<br />

in all things snow peaking this season<br />

for the U.S. and Canadian resorts where<br />

competitions have been held in past years.<br />

Salt Lake City – 2002<br />

Events were at resorts within a 30-minute drive of<br />

Salt Lake City, which capitalizes on its unmatched<br />

proximity to an international airport by offering free<br />

skiing to guests on day of arrival. Most skiers head to<br />

Park City, where there are three resorts, each with a different<br />

ambiance and an immense network of lifts.<br />

Park City Mountain Resort includes one lift from the<br />

town’s Main Street. Improvements this year include an<br />

expanded terrain park for snowboarders and improved<br />

snowmaking which will reduce both water and power<br />

consumption. Deer Valley, best known for its impeccable<br />

grooming and gourmet dining, has expanded its<br />

gladed terrain, through a forested area. There is also a<br />

new chairlift accessing intermediate terrain. Privately<br />

owned Deer Valley does not permit snowboarders.<br />

The third resort in Park City is The Canyons, which<br />

did not host events, although it garnered prominence<br />

and publicity as the location from where the NBC<br />

“Today” Show broadcast its coverage.<br />

Snowbasin, just north of SLC, had been a little-known<br />

favorite of locals for more than 60 years until it burst<br />

onto the national scene as the site of the men’s and<br />

women’s downhill races, with modern high-speed lifts<br />

that skiers love. Snowbasin has the same owner as Sun<br />

Valley, with similar spacious and elegant mid-mountain<br />

log lodges decorated with Venetian glass chandeliers and<br />

bronze animal sculptures. The town of Park City is<br />

lined with restored 1880s buildings, vestiges from its<br />

heyday as a gold and silver mining capital, although,<br />

today, most of the buildings contain boutiques or<br />

restaurants. This is where the Sundance Film Festival<br />

is held every January, started by Robert Redford, whose<br />

Sundance Resort is nearby, when the celebrities take<br />

over town, although not the slopes.<br />

Competitors train for future games at Olympic Park,<br />

where amateurs can take a ski-jumping lesson or take<br />

an adrenalin-charged 60-second ride on the bobsled<br />

run. The Soldier Hollow cross-country facility also is<br />

open to the public.<br />

Ski Utah, www.skiutah.com<br />

Calgary, Alberta – 1988<br />

Calgary gained international stature from hosting<br />

Canada’s first winter games, and is sure to pass on<br />

its experience to Vancouver, where the next event is<br />

being held in 2010. Downhill events were<br />

held in Banff, a pristine area within the Banff<br />

National Park, neighboring Lake Louise, where<br />

<strong>World</strong> Cup events continue to be held, and Mount<br />

Norquay, smallest of the three. The trio now<br />

markets itself as SkiBig3, with an interchangeable<br />

12 • TRAVEL WORLD NEWS • DECEMBER 2006


THE PROFITABLE WORLD OF NICHE MARKETS<br />

lift ticket that also includes Sunshine Village.<br />

Lake Louise is Canada’s largest single ski area<br />

(Vancouver’s Whistler-Blackcomb is two separate<br />

mountains whose sprawling base area and marketing<br />

have merged), with staggering views of the glacier and<br />

glacial lake for which it is named, and surrounding<br />

mountains. Most visitors stay in the lakeside Chateau<br />

Lake Louise. Fairmont also dominates the accommodations<br />

in Banff, with its Banff Springs Hotel, another<br />

historic property. The Olympic Oval, where hockey<br />

shares the ice with figure skaters, is in Calgary, less than<br />

one hour away, a cosmopolitan city with excellent museums,<br />

restaurants and entertainmnent.<br />

Ski Big Three, www.skibig3.com<br />

Lake Placid, New York – 1980 and 1932<br />

Surrounded by thousands of acres of Adirondak forest,<br />

Whiteface Mountain has the longest vertical in the<br />

East, with a plenty of steep and challenging Alpine runs<br />

and a gentler side with old-fashioned winding trails<br />

sheltered from the wind by thick stands of tall evergreens,<br />

also open for glade skiing. The resort averages<br />

168 inches of snow per season, one of the deepest snowfall<br />

totals in the east, so there’s reliable coverage for<br />

skiers and snowboarders.<br />

There are ample non-slope activities, as well. The<br />

Winter Olympic Museum, showcases historic uniforms<br />

and equipment, including from the memorable 1980<br />

“Miracle on Ice” hockey game between the USA and the<br />

Soviet Union. Visitors can take a few laps around the<br />

Olympic Speed Skating Oval and watch future<br />

Olympians train on the mile-long, 20-turn high speed<br />

track. Lake Placid has become an international luge<br />

center, and has just been awarded the 2009 <strong>World</strong><br />

Championships.<br />

Olympic Regional Development Authority, www.orda.org<br />

Squaw Valley, California – 1960<br />

There was a 12 foot dump of snow days before the<br />

Games, and local military troops were called in to bootpack<br />

the slopes. Much of the terrain here is wide-open<br />

bowls and slopes, with few marked trails, and the heady<br />

freedom and challenge of finding your own way down is<br />

what this skiing and snowboarding is really about. The<br />

view of Lake Tahoe, sparkling a deep cobalt blue in the<br />

sunlight, enhances the experience.<br />

Novices will find plenty of terrain at the High Camp<br />

area, named for a spectacular mid-mountain facility<br />

that includes an ice skating rink. The Resort at Squaw<br />

Creek has direct access to the slopes via its own chairlift;<br />

the similarly upscale Hyatt Regency Lake Tahoe<br />

has a shuttle bus.<br />

Squaw Valley is at the north end of the lake, but the<br />

action is at South Lake Tahoe and Reno, each just about<br />

Taking time to relax on Utah’s slopes.<br />

30 minutes away, with slot machines, gaming tables<br />

and Vegas-style revues at the casino hotels. Or, take a<br />

sunset dinner cruise aboard one of the old-fashioned<br />

paddle-wheelers that ply the lake.<br />

Squaw Valley USA, www.squaw.com<br />

ResortQuest, with more than 3,000 condo units and<br />

rental homes in Utah, Colorado, Idaho and British<br />

Columbia, has a policy new this season allowing guests<br />

to relocate accommodations to another resort if snow<br />

conditions do not meet their expectations.<br />

ResortQuest, www.resortquest.com<br />

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DAN CAMPBELL<br />

DECEMBER 2006 • TRAVEL WORLD NEWS • 13


THE PROFITABLE WORLD OF NICHE MARKETS<br />

Charm and Comfort in Tanzania at<br />

Moivaro Lodges and Tented Camps<br />

Distinctive properties and exciting itineraries make for an unforgettable stay in<br />

East Africa.<br />

By Jennifer M. Lane<br />

The Moivaro Lodges and<br />

Tented Camps, in<br />

Tanzania, East Africa offer<br />

a variety of properties<br />

where guests will find a<br />

charming atmosphere together<br />

with every comfort, creating an ideal<br />

spot to enjoy the impressive flora and fauna<br />

of East Africa. Their properties include<br />

Moivaro Lodge in Arusha, Kia Lodge in<br />

Kilimanjaro, Fumba Beach Lodge, Lake<br />

Manyara Tented Camp, Serengeti Tented<br />

Camp, and Lake Natron Tented Camp.<br />

At Moivaro Lodge, guests are looked after<br />

in a unique, friendly and peaceful environment.<br />

These picturesque garden cottages<br />

each boast their own veranda and all modern<br />

comforts. Facilities include a swimmingpool,<br />

children's play ground, nature trail,<br />

massage room, internet facilities and room service.<br />

Guests can share the local experience of the Moivaro<br />

Village Tour which includes the great local banana beer<br />

brewery, locally operated biogas, the culture of the Maasai<br />

living in the village, a beautiful view of Namasi Hill, the<br />

Ngurumansi Crater, and the school and local shops.<br />

“Your Door to Tanzania”<br />

KIA Lodge in Kilimanjaro is located in the heart of savannah<br />

scenery typical of East Africa. Centrally placed<br />

between the northern towns of Moshi and Arusha, KIA<br />

Lodge is ideally situated for any journey, be it climbing<br />

the world's highest free standing mountain or starting a<br />

safari into the Serengeti National Park or Ngorongoro<br />

Crater.<br />

KIA Lodge has 40 en-suite air conditioned rooms.<br />

Designed to compliment the setting, each cottage is built<br />

in traditional style using thatch and Tanzanian arts and<br />

crafts, such as Tinga tinga paintings and Makunde carvings,<br />

giving it a distinctly African feeling.<br />

The swimming pool is located on top of a hill affording<br />

a breathtaking panoramic view of Mount Kilimanjaro,<br />

Mount Meru, the Maasai steppe and the blue mountains.<br />

Indulge Your Senses in Zanzibar<br />

Nestled in the southwest of the exquisite island of<br />

Zanzibar, Fumba Beach Lodge is a 30 minute drive from<br />

The swimming pool is located on top of a hill affording a breathtaking panoramic view of<br />

Mount Kilimanjaro, Mount Meru, the Maasai steppe and the blue mountains<br />

Zanzibar's International airport in Stone Town.<br />

Whitewashed Zanzibari style en-suite bungalows with<br />

their own verandahs are scattered along the beach ensuring<br />

private views of the ocean.<br />

Three naturally formed coves protect the beaches<br />

around the lodge and provide seclusion and tranquility.<br />

In the open air restaurant, enjoy fresh seafood along with<br />

an array of international and local dishes. For day time<br />

excitement, there is scuba diving, snorkeling, swimming<br />

with the dolphins, a sunset cruise, Stone Town tour and<br />

more.<br />

Tanzania’s Water Wonderland<br />

Lying in a shallow depression of the Great East African<br />

Rift Valley, Lake Manyara National Park spreads out<br />

across the valley, the alkaline lake dominating a vast<br />

landscape. Often called Tanzania's water wonderland due<br />

to the large number of birds and animals the lake supports,<br />

Lake Manyara is also famous for its tree-climbing<br />

lions often to be found dozing in the shade up in the<br />

branch of a tree - a unique phenomenon to the area.<br />

Lake Manyara Tented camp is a short drive from the<br />

park entrance through Migunguni Village. The camp is<br />

nestled away in a quiet corner of acacia forest, and A-<br />

frame style tents are placed around a central glade, offering<br />

privacy but still only a short walk to the restaurant<br />

and bar.<br />

MOIVARO LODGES AND TENTED CAMPS<br />

14 • TRAVEL WORLD NEWS • DECEMBER 2006


THE PROFITABLE WORLD OF NICHE MARKETS<br />

For a slightly more active stay, there are a range of activities<br />

available. Night Game Drives offer a chance to see<br />

nocturnal creatures such as porcupines, bush babies,<br />

bush buck, hippos, mongoose, civets and a number of<br />

nocturnal birds. Also at night, the famous 'tree climbing<br />

lions' will actually be on the ground, a much better way<br />

to view them. The guide will also call up frogs, teach<br />

guests more about the African night skies and point out<br />

night sounds in the forest.<br />

Guests can also enjoy Lake Manyara from the air<br />

(1,500 feet up) with a once in a lifetime experience Micro<br />

lighting across the Rift Valley. Mountain Biking and<br />

guided village walks or forest walks are also available.<br />

Comfort at a Bush Camp<br />

Set in the midst of a vista of savannah and skies, and<br />

sheltered in a grove of acacia trees is Serengeti Tented<br />

Camp. Ideally located along the path of the migrating<br />

wildebeest between Kenya and Tanzania, the camp is situated<br />

at the border of the world-renowned Serengeti<br />

National Park. Here is one of the best game drives in the<br />

area - along the western corridor of the park, taking in<br />

Kirawira and the Grumeti River - home to the infamous<br />

wildebeest-eating giant crocodiles. There is no better<br />

place to take in one of the world's greatest wildlife spectacles.<br />

Comfort is the key to a relaxing and enjoyable safari<br />

- even in a bush camp. Each tent has its own en-suite<br />

bathroom, modern furnishings and private verandah.<br />

The central restaurant and bar area boast a large fireplace<br />

- an ideal spot to unwind after a long day.<br />

As the Camp is located just outside the national park<br />

boundary it is possible to do night drives and guided<br />

game walks. The night drives are a unique opportunity<br />

to see some of the nocturnal animals that one usually<br />

only hears about, such as leopard, aardvark and bat-eared<br />

foxes. A game walk with a ranger is an incredibly exciting<br />

and safe way to experience the bush and its inhabitants<br />

at close range. Choose an early morning walk followed<br />

by breakfast in the bush or sundowners at the close<br />

of the day.<br />

a cold drink and good food at the end of an arduous<br />

climb, or long days walking.<br />

Activities at Lake Natron Tented Camp include climbing<br />

L'Engai with an experienced guide. If a slightly less<br />

demanding walk would suit, they can arrange for a walk<br />

followed by either a picnic breakfast or sundowners by the<br />

lake. There is a nearby freshwater waterfall to swim, cool<br />

off and relax.<br />

Suggested Itineraries<br />

In addition to their distinctive properties, Moivaro offers<br />

exciting itineraries in the surrounding areas.<br />

Suggested seven-day programs could include: Day 1 arrival<br />

from the U.S. with an overnight at Kia Lodge. Day<br />

2: Arusha with an overnight at Moivara Lodge. Day 3:<br />

Safari in Tarangire National Park or Manyara National<br />

Park with an overnight at Lake Manyara Tented Camps.<br />

Day 4: Safari, with an overnight at Lake Natron Tented<br />

Camp. Day 5: A Serengeti Safari, with an overnight at<br />

Serengeti Tented Camps. Day 6: Safari to the Serengeti.<br />

Day 7: Return to Arusha and depart for home. There is<br />

also opportunity for an optional extension to Zanzibar<br />

with a stay at the Stone Town Hotel and Fumba Beach<br />

Lodge.<br />

Moivaro Lodges and Tented Camps, www.moivaro.com<br />

Nature at its Purest<br />

Wild and remote Lake Natron lies in the northeast of<br />

Tanzania in between the Ngorongoro Highlands and<br />

Serengeti Plains. It is situated at the base of Africa's only<br />

active volcano Oldonyo L'Engai (Mountain of God).<br />

Home to millions of tiny crustaceans, the lake is a haven<br />

for thousands of lesser flamingo's and it is one of the most<br />

important flamingo breeding grounds on earth.<br />

Unique in its setting, Lake Natron Camp is set back in<br />

a grove of trees slightly removed from the dusty terrain<br />

of the lake. Modern and clean A-framed safari tents offer<br />

showers, comfortable beds and a verandah with a private<br />

view. A fully stocked bar and restaurant ensure you have<br />

DECEMBER 2006 • TRAVEL WORLD NEWS • 15


THE PROFITABLE WORLD OF NICHE MARKETS<br />

ATA Gearing up for 32nd International<br />

Congress and Marketing Congress in<br />

Ethiopia in May 2007<br />

An interview with ATA executive director Edward J. Bergman.<br />

It may be only December, but it’s not too early<br />

to start thinking about Ethiopia next May.<br />

Ethiopia? May 2007? Yes. That’s where and<br />

when Africa <strong>Travel</strong> Association (ATA) will be<br />

holding its 32nd international congress and<br />

marketing congress. What’s ATA? An international<br />

travel industry association that’s been promoting<br />

tourism to the African continent and intra-Africa travel<br />

and partnerships since 1975. Its annual congress is held<br />

in a different country each year to spotlight the continent’s<br />

tourism as a catalyst of economic growth, and an<br />

instrument for sustainable development. In 2007,<br />

Ethiopia’s capital city of Addis Ababa will be the venue<br />

for the event. <strong>Travel</strong> <strong>World</strong> <strong>News</strong> met recently with<br />

Edward Bergman, ATA’s new executive director, for a preview<br />

of the congress.<br />

<strong>Travel</strong> <strong>World</strong> <strong>News</strong>: Why is ATA’s annual congress important<br />

to mark on our calendars?<br />

K I A L O D G E<br />

K I L I M A N J A R O<br />

I N T E R N A T I O N A L A I R P O R T<br />

L A K E M A N Y A R A<br />

e m a i l :<br />

r e s e r v a t i o n s @ m o i v a r o . c o m<br />

w w w . m o i v a r o . c o m<br />

M O I V A R O C O F F E E<br />

P L A N T A T I O N & L O D G E<br />

A R U S H A<br />

S E R E N G E T I<br />

F U M B A B E A C H<br />

Z A N Z I B A R<br />

L A K E N A T R O N &<br />

O L D O N Y O L E N G A I<br />

Edward Bergman: Well, one<br />

of our primary goals is to retain<br />

and expand our membership<br />

both here and in Africa.<br />

For those who’ve attended<br />

previous congresses in other<br />

parts of the continent,<br />

Ethiopia’s another very attractive<br />

African destination<br />

to learn about. And for tour<br />

operators and travel agents<br />

who haven’t attended yet, the<br />

congress is a great “on-site”<br />

way to experience how we<br />

EDWARD J. BERGMAN<br />

showcase ATA as the premier<br />

African tourism marketing organization. Plus, we’ve<br />

timed it around the same time as INDABA (in South<br />

Africa), to make it easy to take in both events. We’ve been<br />

working closely with our new ATA president, Ghana’s<br />

minister of tourism, the Hon. Jake Obestebi-Lamptey,<br />

along with Hon. Tadelech Dalacho, Ethiopia’s state minister<br />

of culture and tourism, to make our 2007 congress<br />

a “must” for travel professionals.<br />

TWN: 2007 will mark ATA’s 32nd annual congress, and<br />

your first as director – how will this upcoming one differ?<br />

EB: ATA is only US-based tourism association to hold<br />

annual congresses in Africa, and the 2007 congress in<br />

Ethiopia presents an extraordinary opportunity to draw<br />

from our association’s rich history and grow even<br />

stronger. Not only do we have US delegates attending our<br />

congresses, we draw African suppliers and tour operators<br />

from around the continent — it’s a perfect weeklong opportunity<br />

for serious — and actionable —networking!<br />

Plus, the timing of it — during Ethiopia’s Millennium<br />

celebration — adds to the excitement.<br />

TWN: Can you provide logistics – dates, venue for the congress?<br />

EB:The dates are May 6–10, 2007. Final program and<br />

lodging details are still being worked out, but I can tell<br />

you the program will involve rotating venues to showcase<br />

Addis Ababa’s world-class meeting and conference centers.<br />

Addis is headquarters to both the Organization of<br />

African Unity and the United Nations Economic<br />

Commission for Africa, which means a selection of excellent<br />

meeting facilities.<br />

TWN: How about getting there? Air access?<br />

CONTINUED ON PAGE 18<br />

16 • TRAVEL WORLD NEWS • DECEMBER 2006


THE PROFITABLE WORLD OF NICHE MARKETS<br />

ATA Gearing up for 32nd International<br />

Congress and Marketing Congress in<br />

Ethiopia in May 2007<br />

An interview with ATA executive director Edward J. Bergman.<br />

It may be only December, but it’s not too early<br />

to start thinking about Ethiopia next May.<br />

Ethiopia? May 2007? Yes. That’s where and<br />

when Africa <strong>Travel</strong> Association (ATA) will be<br />

holding its 32nd international congress and<br />

marketing congress. What’s ATA? An international<br />

travel industry association that’s been promoting<br />

tourism to the African continent and intra-Africa travel<br />

and partnerships since 1975. Its annual congress is held<br />

in a different country each year to spotlight the continent’s<br />

tourism as a catalyst of economic growth, and an<br />

instrument for sustainable development. In 2007,<br />

Ethiopia’s capital city of Addis Ababa will be the venue<br />

for the event. <strong>Travel</strong> <strong>World</strong> <strong>News</strong> met recently with<br />

Edward Bergman, ATA’s new executive director, for a preview<br />

of the congress.<br />

<strong>Travel</strong> <strong>World</strong> <strong>News</strong>: Why is ATA’s annual congress important<br />

to mark on our calendars?<br />

K I A L O D G E<br />

K I L I M A N J A R O<br />

I N T E R N A T I O N A L A I R P O R T<br />

L A K E M A N Y A R A<br />

e m a i l :<br />

r e s e r v a t i o n s @ m o i v a r o . c o m<br />

w w w . m o i v a r o . c o m<br />

M O I V A R O C O F F E E<br />

P L A N T A T I O N & L O D G E<br />

A R U S H A<br />

S E R E N G E T I<br />

F U M B A B E A C H<br />

Z A N Z I B A R<br />

L A K E N A T R O N &<br />

O L D O N Y O L E N G A I<br />

Edward Bergman: Well, one<br />

of our primary goals is to retain<br />

and expand our membership<br />

both here and in Africa.<br />

For those who’ve attended<br />

previous congresses in other<br />

parts of the continent,<br />

Ethiopia’s another very attractive<br />

African destination<br />

to learn about. And for tour<br />

operators and travel agents<br />

who haven’t attended yet, the<br />

congress is a great “on-site”<br />

way to experience how we<br />

EDWARD J. BERGMAN<br />

showcase ATA as the premier<br />

African tourism marketing organization. Plus, we’ve<br />

timed it around the same time as INDABA (in South<br />

Africa), to make it easy to take in both events. We’ve been<br />

working closely with our new ATA president, Ghana’s<br />

minister of tourism, the Hon. Jake Obestebi-Lamptey,<br />

along with Hon. Tadelech Dalacho, Ethiopia’s state minister<br />

of culture and tourism, to make our 2007 congress<br />

a “must” for travel professionals.<br />

TWN: 2007 will mark ATA’s 32nd annual congress, and<br />

your first as director – how will this upcoming one differ?<br />

EB: ATA is only US-based tourism association to hold<br />

annual congresses in Africa, and the 2007 congress in<br />

Ethiopia presents an extraordinary opportunity to draw<br />

from our association’s rich history and grow even<br />

stronger. Not only do we have US delegates attending our<br />

congresses, we draw African suppliers and tour operators<br />

from around the continent — it’s a perfect weeklong opportunity<br />

for serious — and actionable —networking!<br />

Plus, the timing of it — during Ethiopia’s Millennium<br />

celebration — adds to the excitement.<br />

TWN: Can you provide logistics – dates, venue for the congress?<br />

EB:The dates are May 6–10, 2007. Final program and<br />

lodging details are still being worked out, but I can tell<br />

you the program will involve rotating venues to showcase<br />

Addis Ababa’s world-class meeting and conference centers.<br />

Addis is headquarters to both the Organization of<br />

African Unity and the United Nations Economic<br />

Commission for Africa, which means a selection of excellent<br />

meeting facilities.<br />

TWN: How about getting there? Air access?<br />

CONTINUED ON PAGE 18<br />

16 • TRAVEL WORLD NEWS • DECEMBER 2006


THE PROFITABLE WORLD OF NICHE MARKETS<br />

ATA FROM PAGE 16<br />

EB: We’re working with the national<br />

carrier – Ethiopian Airlines –<br />

to provide attractive air transport.<br />

More details to follow.<br />

TWN: What’s the average turnout for<br />

ATA congresses?<br />

EB: It’s been averaging around<br />

300, and we’re trying to increase attendance.<br />

TWN: What would you like buyers here<br />

to especially know about the congress?<br />

EB: While the congress is important<br />

for tourism across the continent,<br />

buyers and agents should know that<br />

there’ll be many Ethiopian suppliers<br />

and government representatives in<br />

attendance. ATA has already hosted<br />

two pre-congress events in Addis to<br />

attract attention and build excitement<br />

about the congress, and had<br />

large turnout from the travel community…we<br />

all recognize how the<br />

congress can be an important tool in<br />

helping tourism become an increasingly<br />

important source of job creation<br />

and revenue for Ethiopia.<br />

TWN: Who should attend the congress?<br />

EB: Since we’re a tourism-centric<br />

association, our membership includes<br />

anyone involved in selling or<br />

promoting the African continent as a<br />

destination…as the industry continues<br />

to grow and transform, we want<br />

to welcome an increasingly diverse<br />

group of attendees, including:Tour<br />

operators interested in or already<br />

selling Ethiopia/Africa; Individuals<br />

who lead tour groups (NGOs, religious<br />

groups, educational institutions,<br />

research groups, etc);<br />

Government agencies and leaders<br />

with an interest in expanding travel<br />

trade to their respective countries;<br />

Young people who have interest in<br />

working in tourism industry;<br />

Diasporans looking to reconnect<br />

with their homeland through building<br />

links with Ethiopia and a continent-wide<br />

gathering of representatives;<br />

Anyone with an open mind<br />

toward exploring a culturally rich<br />

destination.<br />

TWN: Can you describe the program of<br />

events?<br />

EB: Details are still being worked<br />

out…we’re committed to ensuring<br />

that all sessions will be not only interesting,<br />

but actionable…plans are<br />

to make this congress interactive,<br />

and combine general interest sessions<br />

with practical workshops to encourage<br />

real give-and-take participation<br />

among delegates. Session titles?<br />

Not finalized yet, but to give a general<br />

idea, previous congresses have<br />

included “Doing Business Together,”<br />

wherein African and North American<br />

tour operators, organizers and local<br />

ground operators tackled issues/obstacles<br />

to realizing the dream of a<br />

prosperous, tourism-based economy;<br />

“Open Skies & African Tourism<br />

Challenges,” featuring presentations<br />

by a continent-wide panel of airline<br />

executives; and “Marketing<br />

Africa”— a roundtable with US<br />

travel agents and tour operators, and<br />

African ground operators.<br />

TWN: Anything being planned that’s<br />

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e-mail: reservations@zamsaf.co.zm • website: www.zambiansafari.com<br />

totally new?<br />

EB: ATA’s congresses offer something<br />

unique — we’re always attended<br />

by a fair number of African<br />

tourism ministers from our member<br />

countries. We’re organizing roundtables<br />

with the ministers, which will<br />

allow buyers and suppliers to have<br />

actual one-on-one interaction with<br />

one another in a relatively informal<br />

setting. What a great way to get firsthand<br />

information and forge practical<br />

professional relationships! Also on<br />

the meeting “menu,” we’re exploring<br />

the possibility of having one day of<br />

the program devoted to concurrent<br />

sessions focused on different attending<br />

countries, again, providing real<br />

opportunities for up-close-and personal,<br />

results-oriented networking.<br />

TWN: Past congresses have included a<br />

“Host Country Day.” Will this be part<br />

of the 2007 program?<br />

EB: Of course — it’s the best way<br />

to give delegates a taste of<br />

Ethiopia…they’ll be shown some of<br />

the highlights in and around Addis<br />

Ababa. We’re also encouraging people<br />

to spend some time exploring this<br />

fascinating country before or after<br />

the congress on one of pre- and posttours<br />

that’ll be offered…. remember,<br />

this is the land of the Queen of Sheba<br />

and the source of the Blue Nile!<br />

TWN: So, what’s the goal of this next –<br />

your first as director – congress in<br />

Ethiopia?<br />

EB: Beginning in December, we’ll<br />

be intensifying marketing efforts to<br />

promote the congress. Besides wanting<br />

everyone who attends to feel the<br />

magic of the country — and continent<br />

—, our plans for the congress<br />

are right in line with our goal of making<br />

ATA truly a global organization<br />

that fosters public/private partnerships,<br />

along with strong government<br />

partnerships and growing public participation,<br />

as well as the premier<br />

African tourism marketing organization.<br />

Hope to see you there!<br />

Africa <strong>Travel</strong> Association, info@<br />

africatravelassociation, www.africa<br />

travelassociation.org<br />

18 • TRAVEL WORLD NEWS • DECEMBER 2006


TANZANIA<br />

N A T I O N A L P A R K S<br />

www.tanzaniaparks.com


THE PROFITABLE WORLD OF NICHE MARKETS<br />

CORINTHIA ATLANTIC HOTEL<br />

OFFERS THE EXPERIENCE OF A<br />

LIFETIME IN THE GAMBIA<br />

Recently refurbished and set in extensive<br />

gardens on The Gambia's coastline and a 10-<br />

minute walk away from the centre of the<br />

Country's capital Banjul, the four-star Corinthia<br />

Atlantic Hotel is one of the longest established<br />

and best renowned hotels in The Gambia.<br />

The hotel is located 20 minutes away from<br />

the International airport and provides opportunities<br />

for both a relaxing and a more adventurous<br />

holiday.<br />

The hotel's 204 well-appointed and air-conditioned<br />

bedrooms and suites, all with en-suite<br />

bathrooms,offer comfort and panoramic views<br />

of the great River Gambia, or of the surrounding<br />

tropical gardens.<br />

Amazing arrays of facilities in the hotel combine<br />

to offer a holiday experience of a lifetime.<br />

These include: a choice of two restaurants; waterfront<br />

pizza terrace & grill; pool and beach<br />

bars; freshwater swimming pool; children's<br />

pool; tennis, volleyball and squash courts; hairdressing<br />

salon; gift shop; laundry and drycleaning;<br />

baby-sitting service; safety deposit<br />

boxes; in-house entertainment; animation<br />

team; excursion programs; Crazy Golf; watersports;<br />

and 24-hour room service.<br />

An exciting trip up the river, a boat safari taking<br />

in traditional African villages, an excursion<br />

to nearby Senegal, bird watching in the hotel's<br />

own bird sanctuary, guided ornithological expeditions,<br />

beach-casting from a nearby beach -<br />

- all these options and more are readily available<br />

from the base at the Corinthia Atlantic<br />

Hotel.<br />

Guests wanting a more relaxed holiday can<br />

take a leisurely stroll round the hotel's six acres<br />

of landscaped grounds, enjoy a quiet swim in<br />

the pool, play a game of tennis in the hotel's<br />

court or a round of golf at the Fajara Golf<br />

course, which is 15 minutes away. Or guests<br />

may simply want to bask in the suns on the adjoining<br />

beach - a favorite pastime of many.<br />

The Hotel's ambience of tranquility has been<br />

achieved through many years' experience of<br />

serving visitors from all over the world.<br />

Corinthia Hotels, www.corinthiahotels.com<br />

CUSTOMIZED BLACK HISTORY<br />

TOURS AND EVENTS WITH<br />

SONQUA SOLUTIONS<br />

Sonqua Solutions is a black owned event<br />

management and tourism company based in<br />

Cape Town, South Africa. The company organizes<br />

and manages customized black history<br />

tours and events which promote the rich history,culture<br />

and traditions of the Black and indigenous<br />

people of the country.<br />

“We provide clients with an authentic and<br />

interactive Black South African experience,”<br />

says Marlene Bossett, CEO of Sonqua<br />

Solutions.“Our tours seek to highlight the reality<br />

of Black South Africans, and provides<br />

clients with the opportunity of learning about<br />

the South African slave trade and its similarities<br />

with the North American slave trade,”<br />

adds Marlene.<br />

Phill Bossett, an African American who has<br />

lived in South Africa for the past 12 years, coowns<br />

Sonqua, and is a registered South<br />

African tour guide. “Our tours also highlight<br />

the similarities between the African American<br />

experience and that of Black South Africans<br />

under apartheid,” says Phill.“All our services<br />

are individually tailored to cater for clients’<br />

unique needs.”<br />

Sonqua also secures historical, political and<br />

cultural venues for weddings and renewal of<br />

vows, book launches and promotions, birthdays<br />

and parties, corporate functions, conferences,<br />

workshops and think tanks, and turns<br />

them into authentic, unique and unforgettable<br />

African experiences. Sonqua’s product<br />

offering includes: all aspects of organizing<br />

and managing the event, Slave and Black history<br />

tours, authentic interaction with locals,<br />

Diversity Management workshops, Malaria<br />

free indigenous safaris, Black wine tours, an<br />

indigenous culinary tour, and accommodation<br />

and secure child care facilities.<br />

Sonqua, www.sonqua.com<br />

20 • TRAVEL WORLD NEWS • DECEMBER 2006


THE PROFITABLE WORLD OF NICHE MARKETS<br />

ZAMBIAN SAFARI COMPANY<br />

IS ONE STOP SHOPPING FOR<br />

ZAMBIA AND SOUTHERN AFRICA<br />

The Zambian Safari Company is a one stop<br />

shop for all travel to Zambia and Southern<br />

Africa. They can provide hotel/lodge reservations,<br />

conducted tours, incentive travel, package<br />

tours, fly-in safaris, budget and student<br />

travel, local and international travel, cultural<br />

travel, and specific/personal tour requirements.<br />

They are an IATA accredited travel<br />

agency and have been a leading Zambian Tour<br />

Operator since 1997. The company is fully<br />

Zambian owned and run, and licensed and<br />

sanctioned by The Zambia National Tourist<br />

Board.<br />

Mr. Nickson Chilangwa – AHCIMA, the CEO, is<br />

fully trained with 18 years of working experience<br />

in various aspect aspects of tourism industry,<br />

such as hotel management, tour operations,and<br />

travel agencies,and he has served on<br />

the examination panel for the Examination<br />

Council of Zambia for the last five years.<br />

The beginning of 2006 saw the launch of<br />

tourist coaches by ZAMSAF Coaches, part of<br />

their touring division between Lusaka and<br />

Livingstone (The Victoria Falls); Lusaka and<br />

Kawambwa (the least known tourist route of<br />

Zambia taking people to Chief mwata<br />

Kazembe’s area and the waterfalls of Northen<br />

Zambia); and coming soon will be a coach service<br />

between Lusaka and Mfuwe (The South<br />

Luangwa National Park).<br />

The Zambian Safari Company launched<br />

Mushroom Presidential House and Lodge at<br />

the 2006 WTM in London. Coming up in 2007,<br />

the company plans to launch of a coach safari<br />

to cover three countries, namely South Africa,<br />

Botswana and Zambia. It will be a joint venture<br />

between High Point <strong>Travel</strong> and Tours of South<br />

Africa and the Zambian Safari Company. They<br />

will also launch Lusaka – South Luangwa<br />

tourist coach service to cater for individual<br />

budget travelers, student travelers, group travelers<br />

and others.The launch of this service will<br />

reduce the cost of travel between Lusaka and<br />

Zambia’s premier Safari Park approximately 15<br />

percent of the current cost of air travel (about<br />

$316). They will also launch a Mutomboko<br />

Cultural Ceremony Tour from July 27-29, 2007,<br />

with options of other add-ons such as a tour to<br />

South Luangwa and Victoria Falls.<br />

The Zambian Safari Company, reservations<br />

@zamsaf.co.zm, www.zambiansafari.com<br />

EXPERIENCE NAMIBIA BY TRAIN<br />

WITH ABENTEUER AFRIKA SAFARI<br />

Until a few months ago, Namibia, which borders<br />

the Atlantic Ocean in Southern Africa, has<br />

been a well-kept secret to all but the most seasoned<br />

travelers.<br />

Now, it is sought by the cognoscenti – and<br />

adventure travelers – as word spreads of its<br />

captivating natural beauty, warm and hospitable<br />

people, and never-ending list of things<br />

to see and do.<br />

The ideal introduction to Namibia is with<br />

Abenteuer Afrika Safari’s four-day/three-night<br />

weekend tour that begins with an overnight on<br />

the Desert Express, which enables guests to experience<br />

the wide open spaces and sunrises<br />

and sunsets that manifest this destination as<br />

you traverse the country.<br />

Rates for this journey include transfers to the<br />

train, overnight on train with meals, accommodation<br />

in Swakopmund Hotel with bed and<br />

breakfast, and transfers back to airport.<br />

Depending on the time of year, rates start at<br />

$510 ppdo<br />

Abenteuer Afrika Safari, dorban@abenteuerafrika.com,<br />

www.abenteuerafrika.com<br />

DECEMBER 2006 • TRAVEL WORLD NEWS • 21


THE PROFITABLE WORLD OF NICHE MARKETS<br />

GREAT MIGRATION IN TANZANIA<br />

NAMED NEW SEVENTH WONDER<br />

OF THE WORLD<br />

In a joint project undertaken by USA TODAY<br />

and ABC-TV’s Good Morning America, a multidisciplined<br />

panel has named the “Site of the<br />

Great Migration,” which includes Tanzania’s<br />

Serengeti National Park, as the Seventh New<br />

Wonder of the <strong>World</strong>.<br />

The announcement broke simultaneously on<br />

Good Morning America, with over 13 million<br />

viewers, and in the pages of USA TODAY, which<br />

has a daily readership of over 2,000,000.<br />

Author Bruce Feiler (Walking in the Bible),<br />

one of the panelists who selected the Seven<br />

New Wonders, notes in USA TODAY that “the<br />

An extraordinary Safari Experience.<br />

Operators of:<br />

• Kigoma Hiltop Hotel,<br />

Kigoma Town<br />

• Nkungwe Tented Camp,<br />

Mahale National Park<br />

• Gombe Tented Camp,<br />

Gombe National Park<br />

• Katuma Katavi Tented Camp,<br />

Katavi National Park<br />

Specialists in<br />

Safaris to<br />

Gombe,<br />

Mahale<br />

and Katavi<br />

National Parks<br />

KIGOMA HILTOP HOTEL<br />

AND CHIMPANZEE SAFARIS<br />

Email: info@chimpanzeesafaris.com<br />

Website: www.chimpanzeesafaris.com<br />

THOMSON SAFARIS/ANDY BIGGS<br />

Serengeti is not only a natural wonder that<br />

takes your breath away, but it symbolizes years<br />

of human endeavor to conserve the natural<br />

world.” He continues: “it transplants you to a<br />

time when humans were secondary on earth.”<br />

The annual Great Migration of one million<br />

wildebeest and 200,000 zebras is one of the<br />

most fascinating aspects of life on the<br />

Serengeti. Gerald Bigurube, Director General,<br />

Tanzania National Parks, notes that “the animals<br />

spend most of their time in the Serengeti,<br />

8-9 months a year,because of the availability of<br />

ample food resources.<br />

It is also in the Serengeti that they ensure<br />

their species’ survival by calving and nurturing<br />

their young.” The Great Migration begins from<br />

the northern hills to the southern plains every<br />

October and November, then moves west and<br />

north after the long rains in April, May and<br />

June.<br />

Tour Operators often prefer taking their<br />

clients to Tanzania for the best Great Migration<br />

experience.<br />

Tanzania, www.tanzaniatouristboard.com;<br />

Serengeti, www.tanzaniaparks.com<br />

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<br />

<br />

<br />

<br />

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<br />

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EXPERIENCE THE AWARD<br />

WINNING SERVICES OF GREEN<br />

LAND TOURS IN ETHIOPIA<br />

Multi-award-winning Green Land Tours of<br />

Ethiopia was established in 1997 and is staffed<br />

with experienced tour operators, guides, driver-guides<br />

and cooks, who have traveled<br />

widely throughout Ethiopia and beyond its<br />

borders. Their well equipped transportation<br />

fleet includes 4x4 Land Cruisers and 4WD<br />

buses in excellent condition, suitable for<br />

Ethiopia's climate and road conditions both<br />

within and across Ethiopia's boundaries.Their<br />

cooks,experienced professionals trained in certified<br />

colleges throughout the country, are able<br />

to prepare delicious local and international<br />

meals. In addition to running a tour and travel<br />

company, Green Land Tours manages several<br />

resorts,hotels,eco-lodges and campsites in different<br />

parts of the country. These include<br />

Swaynes Hotel (Arba Minch), Evangadi Lodge<br />

(Turmi), Wenney Eco-lodge (Langano Lake)<br />

and Yemereha Hotel (Lalibela).<br />

They are members of the Eco-tourism<br />

Association of Ethiopia, the Ethiopian Hotels<br />

Association, the Ethiopian Tour Operators<br />

Association, the African <strong>Travel</strong> Association, the<br />

Association for the Promotion of Tourism to<br />

Africa and the International Ecotourism<br />

Society. Their award winning services include<br />

leisure tours, business travel, educational tours,<br />

car rentals, hotel reservations, flight tickets, excursions,<br />

safaris, mountain and desert trekking,<br />

horse riding and camel safaris, bird-watching,<br />

fishing, and honeymoon vacations. Other services<br />

are also available upon request.<br />

Green Land Tours, booking@greenland<br />

ethiopia.com, angela@greenlandethiopia.<br />

com, acfairbank@shaw.ca, www.greenland<br />

ethiopia.com, www.acfairbankconsulting.<br />

ca/glt.htm<br />

EXECUTIVE OFFICE<br />

50 Washington Street • South Norwalk, CT 06854-2710<br />

Voice: 203-853-4955 • Fax: 203-866-1153<br />

www.travelworldnews.com<br />

Charles Gatt, Jr., Publisher<br />

charlie@travelworldnews.com<br />

Peter C. Gatt, Associate Publisher<br />

pgatt@travelworldnews.com<br />

Jennifer M. Lane, Editor<br />

editor@travelworldnews.com<br />

Linda Rogers, Design Production Manager<br />

production@travelworldnews.com<br />

For Online Subscription, Renewal or Change of Address:<br />

www.travelworldnews.com/subscribe<br />

COVER PHOTO CREDIT: Trains Unlimited, Tours; Moivaro Lodges and<br />

Tented Camps; Ayurvedic Natural Health Centre; Lee Cohen, Ski Utah.<br />

22 • TRAVEL WORLD NEWS • DECEMBER 2006


PROFITABLE WORLD OF NICHE MARKETS<br />

resource directory<br />

ACCESSIBLE/DISABILITY<br />

SATH<br />

800-513-1125<br />

www.sath.org<br />

ADVENTURE<br />

Amazon Explorama Lodges<br />

800-707-5275<br />

amazon@explorama.com<br />

www.explorama.com<br />

Crillon Tours<br />

www.titicaca.com<br />

Dubai<br />

www.dubaitourism.ae<br />

India Government Tourist Office<br />

800-953-9399<br />

ny@itonyc.com<br />

www.incredibleindia.org<br />

Inka Natura <strong>Travel</strong><br />

postmaster@inkanatura.com.pe<br />

www.inkanatura.com<br />

Prom Peru<br />

866-661-PERU<br />

www.peru.info<br />

AFRICA CULTURAL/SAFARIS<br />

Africa <strong>Travel</strong> Association<br />

212-447-1357<br />

info@africantravelassociation.org<br />

www.africantravelassociation.org<br />

Association for the<br />

Promotion of Africa<br />

info@apta.biz<br />

www.apta.biz<br />

Chimpanzee Safaris<br />

info@chimpanzeesafaris.com<br />

www.chimpanzeesafaris.com<br />

Congo <strong>Travel</strong> & Hotels (CTH)<br />

cthcongo travel@yahoo.fr<br />

www.travel-congo.com<br />

Ethiopian Tourism Commission<br />

info@tourismethiopia.org<br />

www.tourismethiopia.org<br />

Gambia Tourism Authority<br />

info@gta.gm<br />

www.visitthegambia.com<br />

Goway<br />

800-387-8850<br />

www.goway.com<br />

Green Land Tours<br />

info@greenlandethiopia.com<br />

www.greenlandethiopia.com<br />

Hatari Lodge<br />

marlies@theafricanembassy.com<br />

www.hatarilodge.com<br />

Moivaro Coffee Plantation<br />

Lodges & Tented Camps<br />

reservations@moivaro.com<br />

www.moivaro.com<br />

AFRICA CULTURAL/SAFARIS<br />

Ngorongoro Conservation<br />

Area Authority<br />

www.ngorongoro-crater-africa.org<br />

Tanzania National Parks<br />

www.tanzaniaparks.com<br />

Tanzania Tourist Board<br />

safari@ud.co.tz<br />

www.tanzaniatouristboard.com<br />

The Zambian Safari Company<br />

reservations@zamsaf.co.zm<br />

www.zambiansafari.com<br />

CRUISES<br />

Cruceros Australis<br />

877-678-3772<br />

australis@bellsouth.net<br />

www.australis.com<br />

Discovery <strong>World</strong> Cruises<br />

866-623-2689<br />

www.discoveryworldcruises.com<br />

Louis Cruise Lines<br />

www.louiscruises.com<br />

Monarch Classic Cruises<br />

800 881 2377<br />

Windjammer Barefoot Cruises<br />

800 327 2601<br />

info@windjammer.com<br />

www.windjammer.com<br />

DIVE<br />

Maduro Dive Fanta-Seas<br />

800 327 6709<br />

info@maduro.com<br />

www.maduro.com<br />

Sunbreeze Hotel<br />

800-688-0191<br />

www.sunbreeze.net<br />

Turneffe Flats<br />

888-512-8812<br />

tflats@rapidnet.com<br />

www.tflats.com<br />

FISHING<br />

Turneffe Flats<br />

888-512-8812<br />

tflats@rapidnet.com<br />

www.tflats.com<br />

ECOTOURISM<br />

Amazon Explorama Lodges<br />

800-707-5275<br />

amazon@explorama.com<br />

www.explorama.com<br />

Inka Natura <strong>Travel</strong><br />

postmaster@inkanatura.com.pe<br />

www.inkanatura.com<br />

Prom Peru<br />

866-661-PERU<br />

www.peru.info.com<br />

GOLF<br />

Dubai<br />

www.dubaitourism.ae<br />

LUXURY<br />

Marbella Options<br />

800-293-9709<br />

marbella@marbellaoptions.com<br />

www.marbellaoptions.com<br />

Riviera Maya Tourism<br />

Promotion Board<br />

info@rivieramaya.com<br />

www.rivieramaya.com<br />

RAIL<br />

ACP Rail International<br />

866-9E-URAIL<br />

www.eurail-acprail.com<br />

DER<br />

800 782 2424<br />

www.der.com<br />

Eurail Group<br />

www.eurail.com<br />

Flight Centre<br />

www.flightcentre.com<br />

Gullivers <strong>Travel</strong> Associates<br />

www.gta-travel.com<br />

India Government Tourist Office<br />

800-953-9399<br />

ny@itonyc.com<br />

www.incredibleindia.org<br />

Rail Europe<br />

800 4EURAIL<br />

www.raileurope.com<br />

Trains Unlimited Tours<br />

800-359-4870<br />

530-836-1745<br />

tut@psln.com<br />

www.trainsunlimitedtours.com<br />

SPA<br />

The Alexandra<br />

800-704-9424<br />

info@alexandraresort.com<br />

www.alexandraresort.com<br />

Ceiba Del Mar Spa Resort<br />

877-545-6221<br />

info@ceibadelmar.com<br />

www.ceibadelmar.com<br />

Hacienda Vista Real Destination Spa<br />

info@hvr.com.mx<br />

www.hvr.com.mx<br />

Hotel Parador<br />

info@hotelparador.com<br />

www.hotelparador.com<br />

India Government Tourist Office<br />

800-953-9399<br />

ny@itonyc.com<br />

www.incredibleindia.org<br />

For additional listings please visit the online resource directory: www.travelworldnews.com/agent<br />

DECEMBER 2006 • TRAVEL WORLD NEWS • 23


The best way to see Europe

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