VICTORINOX BRAND DESIGN BASIC ELEMENTS - TRG Group

4 LOGOS / PRINT FILES / CODING KEY
The coding of the logo print files
The coding embedded in the fi le names
for the logos contains all of the relevant
information for reproduction. This makes
it easy to fi nd the right one and assign it
correctly at all times.
The adjacent coding key applies to all
logo versions.
Program note
The logo eps fi les were created in Adobe
Illustrator CS3.
Availability
All of the logos on the following pages are
available in the Victorinox database in
the Brand Design directory. They are not
all visible to every user. In general, special
versions are only visible to certain user
groups.
If you are not able to fi nd a desired logo
version in the database, please contact the
marketing department of your product
division.
VX_withOut_Z_b_4cCMU.eps
Cross&Shield depiction:
withOut: with outline
noOut: without outline
stencil: stencil/outline
Name:
CS: Cross&Shield
VX: Victorinox Logo
VSA: Victorinox Swiss Army Logo
File format:
eps: Adobe Illustrator CS3
Print colors / application instructions:
1cb: one-color black
1cw: one-color white
1c201CMU: 1-color red: Pantone® 201 C/M/U for coated, matt-coated and non-coated paper
1c877CMU: 1-color silver: Pantone® 877 C/M/U for coated, matt-coated and non-coated paper
2c201CMU: 2-color black-red: Pantone® 201 C/M/U for coated, matt-coated and non-coated paper
4cCMU: 4-color CMYK for coated, matt-coated and non-coated paper
Logotype:
b: black for bright backgrounds
w: white for dark and red backgrounds
s: silver for various backgrounds
Version:
Z: standard version, centered
H: special version, horizontal (for exceptional cases)
Victorinox Brand Design | Basic elements | February 08, 2010 Page 16