VICTORINOX BRAND DESIGN BASIC ELEMENTS - TRG Group
VICTORINOX BRAND DESIGN BASIC ELEMENTS - TRG Group
VICTORINOX BRAND DESIGN BASIC ELEMENTS - TRG Group
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0.0 TABLE OF CONTENTS<br />
Chapter<br />
Content<br />
Page<br />
Chapter<br />
Content<br />
Page<br />
1<br />
2<br />
3<br />
4<br />
PREFACE<br />
<strong>BRAND</strong> UNDERSTANDING<br />
<strong>BRAND</strong> POSITIONING<br />
LOGO<br />
• LOGO AND EMBLEM<br />
• <strong>BASIC</strong> VERSIONS<br />
• USE OF <strong>VICTORINOX</strong> OR <strong>VICTORINOX</strong><br />
SWISS ARMY<br />
• CONSTRUCTION OF THE LOGO VERSIONS<br />
• CLEAR SPACE<br />
• GENERAL POSITIONING<br />
• <strong>BASIC</strong> SIZES AND POSITIONING FOR THE<br />
MOST COMMON FORMATS<br />
• PRINT / LOGO HANDLING<br />
• MATERIALIZATION / LOGO HANDLING<br />
• APPLICATION ON<br />
BACKGROUNDS / DOS AND DON’TS<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
11<br />
12<br />
13<br />
14<br />
15<br />
5<br />
6<br />
7<br />
8<br />
9<br />
COLORS<br />
• COLOR WORLD<br />
• <strong>VICTORINOX</strong> RED<br />
• ADDITIONAL COLORS<br />
FONTS<br />
• TRADE GOTHIC AND ARIAL<br />
<strong>BRAND</strong> STRIPE<br />
• <strong>BASIC</strong> INFORMATION<br />
• SPECIFICATIONS<br />
WORDING<br />
• MATRIX<br />
CORPORATE IMAGERY<br />
• OVERVIEW<br />
20<br />
21<br />
22<br />
23<br />
24<br />
25<br />
26<br />
27<br />
PRINT FILES<br />
• CODING KEY<br />
• OVERVIEW<br />
• OVERVIEW<br />
FILES FOR EMBOSSING<br />
AND MATERIALIZATION<br />
• OVERVIEW AND CODING<br />
16<br />
17<br />
18<br />
19<br />
Victorinox Brand Design | Basic elements | February 08, 2010 Page 2
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