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<strong>Tribute</strong><br />

Entertainment Media<br />

2012 Media Kit<br />

Canada’s multi-channel source for movie entertainment<br />

April 2012


<strong>Tribute</strong> Canada’s multi-channel source for movie entertainment<br />

Contents<br />

2 <strong>Tribute</strong> Entertainment Media<br />

Group – <strong>Overview</strong><br />

3 tribute.<strong>ca</strong> and our Network of 12<br />

Entertainment Websites<br />

5 <strong>Tribute</strong> Magazine<br />

8 Teen <strong>Tribute</strong> Magazine<br />

9 2012 Movies<br />

11 Quebec Full Motion<br />

12 Movie Tie-ins<br />

Contact Us<br />

<strong>Overview</strong><br />

For over 30 years, <strong>Tribute</strong> Entertainment Media Group has been the main promotional arm for<br />

the movie industry in Canada. Our longstanding relationships with studios, distribution companies<br />

and theatres provide the <strong>Tribute</strong> group of properties with unique access to all aspects of the movie<br />

entertainment business. Our Canadian promotional exclusives of entertainment coverage, both<br />

inside and outside movie theatres, provides national advertisers with affordable access to the stars<br />

in Canada’s leading print and online media vehicles.<br />

<strong>Tribute</strong> Magazine is BPA accredited and PMB measured<br />

Online vehicles are measured by comScore and Google Analytics


<strong>Tribute</strong>.<strong>ca</strong> network Canadian movie Internet leaders<br />

<strong>Tribute</strong> offers a network of leading Canadian movie entertainment websites focused on every<br />

facet of the industry:<br />

Led by tribute.<strong>ca</strong><br />

2.2 million Visits<br />

Supported by <strong>Tribute</strong>’s 12 other sites<br />

2.0 million Visits<br />

4.2 million total visitors each month – Up 28% in the past year*<br />

Plus <strong>Tribute</strong>.<strong>ca</strong>’s network of entertainment sites deliver 4.1 million visitors and more unique visitors per month than<br />

any national Canadian Movie Showtime Site<br />

MONTHLY REACH 6.0%<br />

OF ALL ONLINE VISITORS<br />

Quality Audience<br />

• 51% Female/49% Male<br />

• 53% Age 18-49<br />

• 58% Household income of $60,000+<br />

• 46% Household income of $75,000+<br />

• 56% Household size of 3+<br />

Canada’s ONLY Movie Network offering National,<br />

Regional and Lo<strong>ca</strong>l Market Penetration<br />

Comprehensive showtimes for all movies and<br />

theatres anywhere in Canada, plus...<br />

<strong>Tribute</strong>.<strong>ca</strong><br />

Network<br />

1,401,000<br />

Yahoo!<br />

Movies<br />

1,062,000<br />

Cinemaclock.com<br />

446,000<br />

MSN<br />

Movies<br />

192,000<br />

Film.com<br />

174,000<br />

Contests, Interviews,<br />

Trailers/Movie Synopses,<br />

Weekly Newsletters,<br />

Hollywood Gossip, Box Office<br />

Results, Promotions<br />

Source: comScore 2012 – January unique visitors<br />

Star interviews Show times<br />

Trailers Top 20<br />

Homepage<br />

NATIONAL: tribute.<strong>ca</strong> • <strong>ca</strong>nadamovies.com • frontrowcentre.com • film-<strong>ca</strong>n.com • showtimes.com<br />

REGIONAL AND LOCAL:<br />

Comprehensive showtimes for theatres in regional and lo<strong>ca</strong>l markets plus other market specific information<br />

such as hotel and restaurant guides, movie-themed contests, Hollywood news and gossip, current weather<br />

conditions, mobile sites and more...<br />

enprimeur.<strong>ca</strong> • cineentreprise.<strong>ca</strong> • cinemasguzzo.com • landmarkcinemas.<strong>ca</strong> • torontomovies.<strong>ca</strong><br />

• vancouvermovies.<strong>ca</strong> • edmovieguide.com • winnipegmovies.com<br />

OTHER: foodinc.<strong>ca</strong> – Canada’s largest restaurant resource – Over 50,000 restaurants in over 3,000 cities across<br />

Canada – includes restaurant reviews, ratings, wine column and recipes.<br />

*Source: Google Analytics - January 2012<br />

3


<strong>Tribute</strong>.<strong>ca</strong> network Canadian movie Internet leaders<br />

DIGITAL MEDIA PRICING<br />

April 2012<br />

Ad Unit Rates Unit<br />

Standard<br />

Leaderboard 728x90 $25 CPM<br />

Skyscraper 160x600 $20 CPM<br />

Big Box 300x250 $35 CPM<br />

Contest button $15 CPM<br />

Video<br />

Pre Roll (15 sec max) $50 CPM<br />

with Player Skin $75 CPM<br />

Skins (per day) Thur-Sun Mon-Wed<br />

Homepage skin $3,000 $1,500 per day<br />

Homepage - skin and ads (roadblock)<br />

$5,600 $2,800 per day<br />

Showtimes skin $6,000 $3,000 per day<br />

Showtimes - skin and ads (roadblock)<br />

$12,000 $6,000 per day<br />

Frontrowcentre.com site skin $1,000 $500 per day<br />

Skin on other pages in the network $1,000 $500+ per day<br />

Email Subscribers<br />

Movie Mail $7,500 150,000<br />

$5,000 75,000<br />

Targeted email (other<br />

quantities available) per Email $0.30 upto 100,000<br />

per Email $0.25 over 100,000<br />

Contests (custom packages available)<br />

Contest splash page, setup, 250,000<br />

button impressions Flat Rate $10,000 each<br />

Prizing acquisition 15% cost plus<br />

New ad units(for review)<br />

Wap, iPhone/iPod or combined $40 CPM<br />

Portrait 300x1050 $75 CPM<br />

Slider $75 CPM<br />

Billboard $75 CPM<br />

Filmstrip $75 CPM<br />

Pushdown $75 CPM<br />

Sidekick $75 CPM<br />

Targeting Options<br />

Geo-targeting, frequency<br />

<strong>ca</strong>ps, time of day, time of<br />

week, section or content<br />

targeting, and demographics.<br />

Campaign Delivery<br />

<strong>Tribute</strong> will deliver a post<br />

<strong>ca</strong>mpaign report detailing the<br />

number of impressions and<br />

click through rates achieved<br />

during the <strong>ca</strong>mpaign period.<br />

Contests<br />

Contest site includes draft of<br />

rules and regulations, creative<br />

development and approvals<br />

for contest ad units. Clients<br />

are responsible for any costs<br />

associated with contest<br />

fulfillment such as prizing and<br />

delivery.<br />

Guidelines<br />

<strong>Tribute</strong> conforms to IAB CUAP<br />

2.0 advertising standards and<br />

ad unit sizes. Ad units must not<br />

download or install programs or<br />

plug-ins. Ad units must not<br />

contain creative that attempts<br />

to solicit personal information<br />

from the user.<br />

Additional elements such<br />

as Flash, sound, games or<br />

Rich Media are available on<br />

request.<br />

For a complete list of guidelines,<br />

terms and conditions, contact<br />

your <strong>Tribute</strong> representative.<br />

DISCOUNTS<br />

Discounts available for<br />

frequency, continuity, and<br />

dollar volume.<br />

PREMIUMS<br />

Targeting/<strong>ca</strong>pping, rich<br />

media, roadblocks or<br />

expandables: extra 15%.<br />

4


November/december 2011<br />

WIN<br />

<strong>Tribute</strong> Magazine Canada’s number 1 read movie magazine<br />

<strong>Tribute</strong> Magazine has the largest readership of any Canadian Movie Magazine*<br />

www.tribute.<strong>ca</strong><br />

GREAT PRIZES AT<br />

tribute.<strong>ca</strong><br />

July/August 2011<br />

PMB fall. 2011<br />

Our dual audience skews young, affluent and urban:<br />

• Average age 30 (National population: 43)<br />

• Average household income $82,670<br />

(National population: $75,564)<br />

• 57% reside in urban markets (Van/Edm/Cal/Tor/Ott/Mtl )<br />

(Index to population: 125)<br />

• 44% reside in A markets (Van/Tor/Mtl) (Index to population: 125)<br />

<strong>Tribute</strong> readers are:<br />

• Avid movie enthusiasts: love all types of movies<br />

• Style conscious: enjoy shopping for clothes, like to keep abreast<br />

of style and fashion, like to change their appearance with cosmetics<br />

• Very brand loyal: buy based on quality, not price<br />

• Lead active lives: enjoy entertaining, like to dine in fine restaurants<br />

• Early adopters of electronics, the Internet, like to buy the latest<br />

new technology products<br />

• Car enthusiasts: <strong>ca</strong>pitalist roadsters, love their wheels<br />

• Adventurous, environmentally conscious and enjoy<br />

being extravagant<br />

*Source: PMB 2010 Spring 2-Year Database<br />

Audience Profile<br />

Adults 18-34, HHI<br />

$75,000+<br />

Men 18-34, HHI<br />

$75,000+<br />

Women 18-34,<br />

HHI $75,000+<br />

Total 12+ Readers<br />

<strong>Tribute</strong> Magazine 1,789,000<br />

<strong>Tribute</strong> is highly effective at reaching young adults, men<br />

and women with high household incomes:<br />

Adults 18-49, HHI<br />

$75,000+, Urban<br />

Men 18-49, HHI<br />

$75,000+, Urban<br />

Women 18-49, HHI<br />

$75,000+, Urban<br />

READERS<br />

READERS<br />

INDEX TO TOTAL<br />

CANADA POP.<br />

386,000 224<br />

211,000 226<br />

175,000 221<br />

<strong>Tribute</strong> is equally effective at adults 18-49 with high<br />

household incomes.<br />

INDEX TO TOTAL<br />

CANADA POP.<br />

614,000 164<br />

360,000 180<br />

254,000 147<br />

Source: PMB 2010, National age 18+, Fall 2-Year Readership Database.<br />

Daniel Craig &<br />

Rooney Mara<br />

take on The Girl With<br />

The Dragon Tattoo<br />

Rob Pattinson &<br />

Kristen Stewart<br />

tie the knot in<br />

Twilight: Breaking<br />

Dawn Part –1<br />

Ashton Kutcher,<br />

Hallee Berry &<br />

Katherine Heigl<br />

celebrate<br />

New Year’s Eve<br />

www.tribute.<strong>ca</strong><br />

ChArlize Theron<br />

stars in<br />

Young Adult<br />

Age 25-34<br />

28%<br />

Index 177<br />

Age 35-49<br />

22%<br />

Index 82<br />

A $3,000 Trip To<br />

london AT tribute.<strong>ca</strong><br />

tribute<br />

win<br />

Inside:<br />

Holiday<br />

gifT guide<br />

win<br />

A sTAr<br />

swAg<br />

bAg<br />

Mila & Justin<br />

get naked in<br />

Friends With<br />

Benefits<br />

Ryan Gosling<br />

Steve Carell<br />

are on the prowl in<br />

Crazy, Stupid,<br />

Love<br />

Inside:<br />

Age 18-24<br />

25%<br />

Index 229<br />

Olivia Wilde &<br />

Daniel Craig<br />

get down and dirty in<br />

Cowboys & Aliens<br />

Exclusive!<br />

Daniel Radcliffe<br />

shares his final words on<br />

Harry Potter and the<br />

Deathly Hallows: Part 2<br />

Age 12-17<br />

15%<br />

Index 166<br />

Age 50-64<br />

8%<br />

Index 38<br />

Age 65+<br />

2%<br />

Index 10<br />

Editorial Approach<br />

<strong>Tribute</strong> Magazine provides an authoritative voice<br />

on the best in movie entertainment, including<br />

celebrity news, previews, red <strong>ca</strong>rpet trends,<br />

beauty, glamour and star style.<br />

Editorial Schedule 2012<br />

<strong>Tribute</strong> Magazine is inspired by the interests and<br />

passions of movie lovers:<br />

MARCH/APRIL - Spring Movie Preview<br />

Os<strong>ca</strong>r Wrap Up Report: the winners, the parties and<br />

red <strong>ca</strong>rpet fashion. Spring Movie Preview including<br />

The Hunger Games, Clash of the Titans 2. <strong>Tribute</strong>.<strong>ca</strong><br />

Readers’ Choice: Top Ten Most-Anticipated Movies.<br />

5


<strong>Tribute</strong> Magazine Canada’s number 1 read movie magazine<br />

May/June – Summer Movie Issue Pt. 1<br />

Exclusive coverage of 2011’s summer movies<br />

including The Avengers, Rock of Ages.<br />

Hollywood baby boom: stars and their kids.<br />

Top Ten Best Movie Sequels .<br />

SUMMER – Summer Movie Issue Pt. 2<br />

Summer Movie Previews Part 2 including<br />

The Dark Knight Rises and The Amazing<br />

SpiderMan. Stars on the beach/on holiday.<br />

<strong>Tribute</strong>.<strong>ca</strong>’s top ten superhero movies.<br />

Summer beauty/grooming prep.<br />

SEPTEMBER/October – Toronto Film Festival<br />

A look at who and what movies are coming to<br />

TIFF. Star Style: Fall fashion, beauty/grooming.<br />

NOVEMBER – Fall Movie Issue<br />

Fall movie preview. TIFF wrap-up report. Hot<br />

films including indepth <strong>Tribute</strong> to 50 Years of<br />

Bond films with the latest in the series, Skyfall.<br />

DECEMBER – Holiday Films<br />

Preview of the holiday’s best movies including<br />

The Hobbit and The Lone Ranger. Gift Guide.<br />

Holiday Style: The Great Gatsby what the stars<br />

want for the holidays, holiday hair and more,<br />

and New Year’s party planning ideas.<br />

Dates are subject to change to accommodate film<br />

releases.<br />

FILM<br />

FEST<br />

George,<br />

Jennifer,<br />

Blake,<br />

Gerard<br />

and more!<br />

Inside:<br />

www.tribute.<strong>ca</strong><br />

SEPTEMBER/OCTOBER 2011<br />

A $3,000 TRIP TO<br />

COLUMBIA AT tribute.<strong>ca</strong><br />

WIN<br />

Brad Pitt<br />

is on base in<br />

Moneyball<br />

Ryan<br />

Gosling kicks into high<br />

gear with Drive &<br />

The Ides of March<br />

tribute<br />

SNEAK PEEK:<br />

Charlize as<br />

Snow White’s<br />

Evil Queen<br />

distribution<br />

<strong>Tribute</strong>’s circulation strategy is designed to maximize advertiser exposure to ups<strong>ca</strong>le, urban adults who are<br />

avid movie and entertainment enthusiasts. 89% percent of <strong>Tribute</strong> is distributed in Canada’s top seven census<br />

market areas (CMA’s), and includes both in-theatre and newspaper channels.<br />

250,000 copies distributed in 160+ theatres, including some of Canada’s top grossing cinemas<br />

250,000 copies inserted in Canada’s top 7 CMA newspaper markets 500,000 Total<br />

TOP 7 CMA’s account for 41% of Canada’s total population and 45% of income.<br />

TOP CMA’S <strong>Tribute</strong> Distribution Population 000’s Canada % Retail Sales % Income%<br />

Toronto 230,000 5,509 17 15 19<br />

Montreal E 60,000 1,392 4 4 4<br />

Ottawa 18,000 1,203 4 3 4<br />

Winnipeg 15,000 720 2 2 2<br />

Calgary 25,000 1,156 3 5 5<br />

Edmonton 40,000 1,085 3 5 4<br />

Vancouver 60,000 2,277 7 7 7<br />

Other markets 52,000<br />

Total 500,000 13,342 40% 41% 45%<br />

Source: FP Markets: Canadian Demographics 2008<br />

Theatre Chains<br />

Rate Card<br />

2011 Gross<br />

Rates ($)<br />

1x 6x+<br />

Full Page 19,900 16,915<br />

1/2 Page 14,000 11,900<br />

1/3Page 10,000 8,500<br />

Banner 5,000 4,250<br />

IFC Spread 40,000 34,000<br />

DPS 35,000 29,750<br />

IBC 22,000 18,700<br />

OBC 24,000 20,400<br />

15% commission appli<strong>ca</strong>ble for accredited agencies<br />

Insert and sampling rates available on request. Frequency,<br />

continuity and dollar volume discounts available upon request.<br />

2012 <strong>Tribute</strong> Publishing & Editorial Schedule<br />

Issue<br />

Space<br />

Close<br />

Material<br />

Close<br />

Street Date<br />

(W/O)<br />

March/ April 20-Feb 25-Feb 09-Mar<br />

May/June 20-Apr 30-Apr 01-May<br />

Summer 25-Jun 01-Jul 15-July<br />

Sept/Oct 18-Aug 25-Aug 08-Sep<br />

Nov 25-Sep 02-Oct 15-Oct<br />

Dec 05-Nov 12-Nov 26-Nov<br />

Dates are subject to change to accommodate film releases.<br />

6


TEENCover-Spring-12.indd 1<br />

13/03/12 12:47 PM<br />

Teen <strong>Tribute</strong> A Teen’s guide to the movies<br />

sneAk<br />

Peek<br />

Twilight<br />

Breaking<br />

Dawn<br />

Photos!<br />

Issue 2, Vol. 14, Summer 2011<br />

Hollywood it Girl<br />

win<br />

Great Prizes at<br />

tribute.<strong>ca</strong><br />

HOT<br />

mOvies<br />

Harry Potter and The<br />

Deathly Hallows: Part 2<br />

Captain Ameri<strong>ca</strong><br />

Fright Night<br />

Abduction<br />

Final Destination 5<br />

and more!<br />

emmA stone<br />

stars in Crazy, Stupid, Love,<br />

Friends With Benefits & The Help<br />

movies/showtimes: www.tribute.<strong>ca</strong><br />

Teen <strong>Tribute</strong> is Canada’s<br />

#1 Teen Magazine<br />

with 984,000 readers<br />

across Canada*<br />

Teen <strong>Tribute</strong> has the<br />

largest teen readership<br />

of any Canadian<br />

lifestyle magazine.<br />

Issue 1, Vol. 15, Spring 2012<br />

Paying tribute to<br />

win<br />

Great Prizes at<br />

tribute.<strong>ca</strong><br />

Must-see<br />

Movies<br />

The Lucky One<br />

21 Jump Street<br />

Mirror Mirror<br />

Chimpanzee<br />

star<br />

watch<br />

Zac Efron<br />

Channing Tatum<br />

Dakota Fanning<br />

and more<br />

The Hunger Games<br />

“tribute” Jennifer Lawrence<br />

movies/showtimes: www.tribute.<strong>ca</strong><br />

MAGAZINE READERSHIP COMPARISON<br />

PUBLICATIONS AGE 12-17 READERS<br />

Teen <strong>Tribute</strong> 402,000<br />

Elle Canada 274,000<br />

Famous 271,000<br />

Glow 213,000<br />

Flare 168,000<br />

Vervegirl 181,000<br />

Audience profile<br />

• 63% Female<br />

• 36% Go to the movies a lot (Index to population 228)<br />

• Average household income $73,544<br />

(National population: $75,564)<br />

• 24% Age 12-17 reside in urban markets (Van/Edm/<br />

Cal/Tor/Ott/Mtl) (Index to population: 407)<br />

Teen <strong>Tribute</strong> readers are:<br />

• The most avid movie enthusiasts of all moviegoers<br />

• Style conscious: fashion label queens, like to keep<br />

abreast of style and fashion, like to change their<br />

appearance with cosmetics.<br />

• More spenders than savers.<br />

• Prefer snack foods: snack happy, frequent buyers,<br />

often reward themselves with snacks.<br />

• Early adopters of electronics, <strong>ca</strong>nnot imagine life<br />

without the Internet, excited by the development of<br />

new technologies, like to buy the latest new technology<br />

products.<br />

• Give preference to green products, socially active,<br />

want to get to the very top of their <strong>ca</strong>reers.<br />

Issue 4, Vol. 14, Winter 2011<br />

Hollywood’s<br />

rising stars!<br />

Andrew<br />

Garfield<br />

movies/showtimes: www.tribute.<strong>ca</strong><br />

Jennifer<br />

Lawrence<br />

win<br />

Great Prizes at<br />

tribute.<strong>ca</strong><br />

Must-see<br />

Movies<br />

The Sitter<br />

Underworld:<br />

Awakening<br />

Big Miracle<br />

War Horse<br />

and more<br />

Xavier<br />

samuel<br />

*Source: PMB 2009 Spring 2-Year Database<br />

7


Teen <strong>Tribute</strong> Canada’s leading teen magazine<br />

Distribution<br />

250,000 copies distributed in 160+ theatres, including some of Canada’s top<br />

grossing cinemas 250,000 copies inserted in Canada’s top 7 CMA<br />

newspaper markets 500,000 Total.<br />

TOP 7 CMA’s account for 41% of Canada’s total population and 45% of income.<br />

TOP CMA’S Teen <strong>Tribute</strong> Distribution Population 000’s Canada % Retail Sales % Income%<br />

Toronto 230,000 5,509 17 15 19<br />

Montreal E 60,000 1,392 4 4 4<br />

Ottawa 18,000 1,203 4 3 4<br />

Winnipeg 15,000 720 2 2 2<br />

Calgary 25,000 1,156 3 5 5<br />

Edmonton 40,000 1,085 3 5 4<br />

Vancouver 60,000 2,277 7 7 7<br />

Other markets 52,000<br />

Total 500,000 13,342 40% 41% 45%<br />

Theatre Chains<br />

RATE CARD<br />

TEEN TRIBUTE 2012 Gr. Rates ($)<br />

1x<br />

4x<br />

Full Page 17,000 15,300<br />

1/2 Page 13,000 11,700<br />

1/3Page 8,500 7,650<br />

Banner 4,000 3,600<br />

IFC Spread 35,000 31,500<br />

DPS 35,000 27,000<br />

IBC 20,000 18,000<br />

OBC 22,000 19,300<br />

15% commission appli<strong>ca</strong>ble for accredited agencies. Insert rates available on request<br />

Frequency, continuity and dollar volume discounts upon request.<br />

Schedule<br />

Issue Space Closing Material Closing<br />

1. Spring 20-Feb 25-Feb<br />

2. Summer 25-June 01-July<br />

3. Fall Teen <strong>Tribute</strong> 18-Aug 25-Aug<br />

4. Winter Teen <strong>Tribute</strong> 11-Oct 18-Oc<br />

Dates are subject to change to accommodate film releases<br />

SUPPLEMENTS<br />

Teen <strong>Tribute</strong> will appear as supplements within <strong>Tribute</strong> Magazine in 2012. Advertisers will<br />

receive the benefit of <strong>Tribute</strong>’s distribution at no extra charge.<br />

8


<strong>Tribute</strong> Entertainment Media 2012 movies<br />

Mechani<strong>ca</strong>l Specifi<strong>ca</strong>tions: Same for all <strong>Tribute</strong> magazine properties<br />

SIZE TYPE SAFETY TRIM SIZE BLEED SIZE<br />

Single Page 7.375’’w x 10.25’’h 7.875’’w x 10.75’’h 8.125’’w x 11’’h<br />

Double Page Horizontal 15.25’’w x 10.25’’h 15.75’’w x 10.75’’h 16’’w x 11’’h<br />

One-Third Page Verti<strong>ca</strong>l 2.25’’w x 10.25’’h 2.75’’w x 10.75’’h 3’’w x 11’’h<br />

One-Third Page Horizontal 7.375’’w x 3’’h 7.875’’w x 3.5’’h 8.125’’w x 3.75’’h<br />

One-Half Page Verti<strong>ca</strong>l 3.375’’w x 10.25’’h 3.875’w x 10.75’’h 4.125’’w x 11’’h<br />

One-Half Page Horizontal 7.375’’w x 4.875’’h 7.875’’w x 5.375’’h 8.125’’w x 5.625’’h<br />

Two-Third Page Verti<strong>ca</strong>l 4.625’’w x 10.25’’h 5.125’’w x 10.75’’h 5.375’’w x 11’’h<br />

Two-Third Page Horizontal 7.375’’w x 6.66’’h 7.875’’w x 7.166’’h 8.125’’w x 7.5’’h<br />

2012 Movies<br />

Here are just some of the movies <strong>Tribute</strong> properties will<br />

be covering:<br />

MARCH/APRIL<br />

Wrath of the Titans<br />

Starring: Sam Worthington, Liam Neeson, Ralph Fiennes<br />

Perseus bravely embarks on a treacherous quest into<br />

the underworld to rescue Zeus, overthrow the Titans<br />

and save mankind.<br />

21 Jump Street<br />

Starring: Channing Tatum, Jonah Hill, Johnny Simmons,<br />

Brie Larson<br />

An undercover police unit consisting of young looking<br />

officers infiltrate high schools to control youth crime.<br />

The Hunger Games<br />

Starring: Jennifer Lawrence, Josh Hutcherson,<br />

Liam Hemsworth<br />

Katniss Everdeen, 16, lives in what remains of North<br />

Ameri<strong>ca</strong> in the future and lives in one of 12 districts,<br />

all run by the Capitol. Annually, one boy and one<br />

girl between the ages of 12 and 18 are chosen by<br />

lottery from each district to participate in the televised<br />

Hunger Games, in which the 24 children try to kill each<br />

other. The last one left alive is honored by the Capitol<br />

and his or her family is rewarded with plenty of food.<br />

Also:<br />

Battleship, Rock of Ages<br />

A superhero team dubbed “Earth’s Mightiest Heroes”<br />

band together to fight evil.<br />

Snow White and the Huntsman<br />

Starring: Charlize Theron, Kristen Stewart,<br />

Chris Hemsworth<br />

When the Evil Queen orders the Huntsman to take<br />

Snow White into the woods to kill her, he winds up<br />

becoming her protector and mentor as they team up<br />

to vanquish the queen.<br />

Also: Men in Black 3, Madagas<strong>ca</strong>r 3, Star Trek 2.<br />

MAY/JUNE<br />

The Avengers<br />

Starring: Robert Downey Jr., Samuel L. Jackson, Don<br />

Cheadle, S<strong>ca</strong>rlett Johansson, Chris Evans,<br />

Chris Hemsworth<br />

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<strong>Tribute</strong> Entertainment Media 2012 movies<br />

SUMMER<br />

The Dark Knight Rises<br />

Starring: Christian Bale, Anne Hathaway, Tom Hardy,<br />

Gary Oldman, Michael Caine, Morgan Freeman,<br />

Marion Cotillard, Joseph Gordon-Levitt, Liam Neeson<br />

The epic conclusion to filmmaker Christopher Nolan’s<br />

Batman trilogy.<br />

The Amazing Spider-Man<br />

Starring: Andrew Garfield, Emma Stone, Rhys Ifans,<br />

Denis Leary, Martin Sheen, Sally Field<br />

Following the story of Peter Parker during the high<br />

school years.<br />

Total Re<strong>ca</strong>ll<br />

Starring: Colin Farrell, Kate Beckinsale, Bryan Cranston,<br />

Jessi<strong>ca</strong> Biel, John Cho<br />

As the nation states Euromeri<strong>ca</strong> and New Shanghai<br />

vie for supremacy, a factory worker (Farrell) begins to<br />

suspect that he’s a spy, though he is unaware which<br />

side of the fight he’s on.<br />

Also:<br />

G.I. Joe: Retaliation<br />

Ice Age: Continental Drift<br />

The Bourne Legacy<br />

SEPTEMBER<br />

Savages<br />

Starring: Blake Lively, John Travolta, Salma Hayek, Uma<br />

Thurman, Benicio Del Toro<br />

Pot growers Ben and Chon face off against the<br />

Mexi<strong>ca</strong>n drug <strong>ca</strong>rtel who kidnapped their shared<br />

girlfriend.<br />

Also: Resident Evil: Retribution<br />

OCTOBER/NOVEMBER<br />

Rise of the Guardians<br />

Starring: Hugh Jackman, Isla Fisher, Chris Pine, Jude<br />

Law, Alec Baldwin<br />

Santa Claus, the Easter Bunny, the Tooth Fairy, Jack<br />

Frost and the Sandman band together to form a<br />

united front against the Bogeyman.<br />

ALSO: Bond 23<br />

<strong>Tribute</strong> celebrates the 50th anniversary of the Bond<br />

films as the latest installment, Skyfall, is released.<br />

Daniel Craig returns to his role as the most famous<br />

fictional spy in history in the new film, in which his<br />

loyalty to M (Os<strong>ca</strong>r-winning actress Judi Dench) is put<br />

to the test when her past comes back to haunt her<br />

and MI6 falls under attack.<br />

<strong>Tribute</strong> will make available a rich variety of content to<br />

celebrate this landmark event.<br />

DECEMBER<br />

The Hobbit: An Unexpected Journey<br />

Starring: Martin Freeman, Graham McTavish, John<br />

Callen, Ian McKellen, Cate Blanchett, Orlando Bloom,<br />

Christopher Lee, Hugo Weaving, Ian Holm, Elijah Wood,<br />

Andy Serkis, Evangeline Lilly<br />

First of a two-part prequel to The Lord of the Rings<br />

trilogy.<br />

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Quebec Full Motion Dynamic Advertising Impact in Vivid 35mm Big Screen Format<br />

In-theatre Media, a division of <strong>Tribute</strong> Entertainment Media Group, represents independent theatre<br />

chains comprised of half of all lo<strong>ca</strong>tions in Quebec:<br />

Quebec Full Motion Market <strong>Overview</strong><br />

In-Theatre Media all lo<strong>ca</strong>tions: 67 (60% of total)<br />

Cineplex all lo<strong>ca</strong>tions: 45 (40% of total)<br />

Total 112<br />

IN-THEATRE MEDIA OVERVIEW<br />

• Quebec Movie Theatres: Guzzo Cinemas, CineEntreprise and independents.<br />

• 359 screens – 67 lo<strong>ca</strong>tions with coverage in Montreal, and across Quebec<br />

• Average 4-week cycle attendance 750,000<br />

Guzzo Mega-Plexes are state-of-the-art theatres and attractions<br />

• Dolby Surround Sound, SDDS Digital, DTS Digital audio equipment<br />

• Stadium style seating offering viewers the best possible view<br />

• Curved screens offering enhanced projection <strong>ca</strong>pabilities<br />

Guzzo Cinemas aren’t just theatres, they’re amusement parks<br />

• Café bistros<br />

• Ar<strong>ca</strong>des with the latest virtual games<br />

• Go-<strong>ca</strong>rts<br />

• Kiddie parks and even a magnificent <strong>ca</strong>rousel at the Taschereau cinema<br />

Full Motion Rate Card<br />

60 SECOND Theatres Guzzo<br />

Screens<br />

All Quebec<br />

Theatres<br />

Cine-E.<br />

Screens<br />

Indep.<br />

Screens*<br />

Total Screens Cost per Screen (GR) 4 Week Cost (GR) 5 Week Cost (GR)<br />

67 148 35 176 359 $200.00 $287,200 $359,000<br />

Greater Montreal 17 148 10 28 186 $200.00 $148,000 $186,000<br />

Guzzo Greater<br />

Montreal<br />

11 148 – – 148 $210.00 $124,320 $155,400<br />

30 SECOND Theatres Guzzo<br />

Screens<br />

All Quebec<br />

Theatres<br />

Cine-E.<br />

Screens<br />

Indep.<br />

Screens*<br />

Total Screens Cost per Screen 4 Week Cost 5 Week Cost<br />

67 148 35 176 359 $130,00 $186,680 $233,350<br />

Greater Montreal 17 148 10 28 186 $130,00 $96,720 $120,900<br />

Guzzo Greater<br />

Montreal<br />

11 148 – – 148 $140,00 $82,880 $103,600<br />

15 SECOND Theatres Guzzo Cine-E. Indep. Total Screens Cost per Screen 4 Week Cost 5 Week Cost<br />

Screens Screens Screens*<br />

All Quebec<br />

67 148 35 176 359 $85.00 $122,060 $152,575<br />

Theatres<br />

Greater Montreal 17 148 10 28 186 $85.00 $63,240 $79,050<br />

Guzzo Greater<br />

Montreal<br />

11 148 – – 148 $90.00 $53,280 $66,600<br />

• Total number of French screens: 293 • Total number of English screens: 66<br />

• *Seasonal screens (June-Labour Day): 12 • List of theatres and lo<strong>ca</strong>tions available on request<br />

Sampling, Kiosks, Posters, Lobby Banners and Standees are just some of the excellent media extensions offered<br />

in-theatre. Rates, terms and conditions available on request.<br />

11


Movie tie-ins Leverage your brands with the power of Hollywood<br />

2012 Movie Events<br />

<strong>Tribute</strong> offers advertisers opportunities to deliver a brand message in an environment featuring the<br />

top-grossing movie events and franchises of all time:<br />

March/April<br />

All about the Os<strong>ca</strong>rs<br />

• red <strong>ca</strong>rpet style (preview and wrap)<br />

• sponsored Os<strong>ca</strong>r score sheet (preview only)<br />

• Spring preview<br />

• The Avengers<br />

Superheroes abound as Iron Man, Black Widow, Thor,<br />

Hawkeye and The Hulk save the Earth from evil.<br />

• Rock of Ages<br />

The Broadway musi<strong>ca</strong>l comes to the big screen, starring Tom<br />

Cruise, Russell Brand and Catherine Zeta-Jones.<br />

• Battleship<br />

Based on the board game, this action adventure stars Liam<br />

Neeson and introduces Rihanna in her acting debut.<br />

May/June<br />

• Men in Black 2<br />

Agent J has to travel back in time to stop Agent K’s murder.<br />

• Snow White and the Huntsman<br />

Kristen Stewart and Chris Hemsworth combine forces to<br />

vanquish an evil queen.<br />

July/August<br />

• The Dark Knight Rises<br />

Christian Bale returns as Batman to fight a terrorist leader<br />

intent on destroying Gotham City.<br />

• The Amazing Spider-Man<br />

Andrew Garfield is Peter Parker, who discovers his new<br />

powers while dealing with high school and falling in love.<br />

• G.I. Joe Retaliation<br />

When the G.I. Joe force is destroyed, the survivors team up<br />

with Bruce Willis to stop Zartan from taking over the world.<br />

September/October Toronto International Film Festival<br />

• Exclusive video interviews of the stars<br />

• Dedi<strong>ca</strong>ted micro-site with updated news, gossip<br />

and what you need to see<br />

• photos of the stars<br />

• party coverage<br />

<strong>Tribute</strong>’s Offer<br />

• <strong>Tribute</strong>’s extensive network of entertainment<br />

sites will actively support movie events with<br />

banners, skyscrapers, big boxes, and video<br />

streaming.<br />

• All promotional partners will be given the<br />

opportunity to participate with links from the<br />

tribute.<strong>ca</strong> network of sites to their own sites.<br />

• Sponsorship on integrated Contest pages<br />

available.<br />

• Cover and guaranteed upfront positioning<br />

for advertisers available on first serve basis.<br />

November<br />

• Skyfall<br />

Daniel Craig returns as 007 as we celebrate the 50th<br />

anniversary of the Bond films.<br />

• The Twilight Saga: Breaking Dawn - Part 2<br />

Bella and Edward have to protect their newborn from the<br />

Volturi, who want to kill her.<br />

December<br />

• The Hobbit: An Unexpected Journey<br />

Starring: Martin Freeman, Ian McKellen, Evangeline Lilly, Ian<br />

Holm, Orlando Bloom, Cate Blanchett This Lord of the Rings<br />

prequel follows the story of hobbit Bilbo Baggins (Freeman)<br />

as he sets off on a journey to reclaim a treasure.<br />

• The Great Gatsby<br />

Starring: Leonardo DiCaprio, Tobey Maguire, Carey Mulligan,<br />

Isla Fisher, Joel Edgerton Maguire plays a man who rents a<br />

house next door to a mansion owned by the mysterious Jay<br />

Gatsby (DiCaprio) in this big screen version of the classic<br />

novel by F. Scott Fitzgerald.<br />

Contact your <strong>Tribute</strong> representative for details: <strong>Tribute</strong> Entertainment Media Group<br />

71 Barber Greene Road, Toronto, Ont, M3C 2A2 Tel: 416-445-0544, advertising@tribute.<strong>ca</strong><br />

12

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