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<strong>Tribute</strong><br />
Entertainment Media<br />
2012 Media Kit<br />
Canada’s multi-channel source for movie entertainment<br />
April 2012
<strong>Tribute</strong> Canada’s multi-channel source for movie entertainment<br />
Contents<br />
2 <strong>Tribute</strong> Entertainment Media<br />
Group – <strong>Overview</strong><br />
3 tribute.<strong>ca</strong> and our Network of 12<br />
Entertainment Websites<br />
5 <strong>Tribute</strong> Magazine<br />
8 Teen <strong>Tribute</strong> Magazine<br />
9 2012 Movies<br />
11 Quebec Full Motion<br />
12 Movie Tie-ins<br />
Contact Us<br />
<strong>Overview</strong><br />
For over 30 years, <strong>Tribute</strong> Entertainment Media Group has been the main promotional arm for<br />
the movie industry in Canada. Our longstanding relationships with studios, distribution companies<br />
and theatres provide the <strong>Tribute</strong> group of properties with unique access to all aspects of the movie<br />
entertainment business. Our Canadian promotional exclusives of entertainment coverage, both<br />
inside and outside movie theatres, provides national advertisers with affordable access to the stars<br />
in Canada’s leading print and online media vehicles.<br />
<strong>Tribute</strong> Magazine is BPA accredited and PMB measured<br />
Online vehicles are measured by comScore and Google Analytics
<strong>Tribute</strong>.<strong>ca</strong> network Canadian movie Internet leaders<br />
<strong>Tribute</strong> offers a network of leading Canadian movie entertainment websites focused on every<br />
facet of the industry:<br />
Led by tribute.<strong>ca</strong><br />
2.2 million Visits<br />
Supported by <strong>Tribute</strong>’s 12 other sites<br />
2.0 million Visits<br />
4.2 million total visitors each month – Up 28% in the past year*<br />
Plus <strong>Tribute</strong>.<strong>ca</strong>’s network of entertainment sites deliver 4.1 million visitors and more unique visitors per month than<br />
any national Canadian Movie Showtime Site<br />
MONTHLY REACH 6.0%<br />
OF ALL ONLINE VISITORS<br />
Quality Audience<br />
• 51% Female/49% Male<br />
• 53% Age 18-49<br />
• 58% Household income of $60,000+<br />
• 46% Household income of $75,000+<br />
• 56% Household size of 3+<br />
Canada’s ONLY Movie Network offering National,<br />
Regional and Lo<strong>ca</strong>l Market Penetration<br />
Comprehensive showtimes for all movies and<br />
theatres anywhere in Canada, plus...<br />
<strong>Tribute</strong>.<strong>ca</strong><br />
Network<br />
1,401,000<br />
Yahoo!<br />
Movies<br />
1,062,000<br />
Cinemaclock.com<br />
446,000<br />
MSN<br />
Movies<br />
192,000<br />
Film.com<br />
174,000<br />
Contests, Interviews,<br />
Trailers/Movie Synopses,<br />
Weekly Newsletters,<br />
Hollywood Gossip, Box Office<br />
Results, Promotions<br />
Source: comScore 2012 – January unique visitors<br />
Star interviews Show times<br />
Trailers Top 20<br />
Homepage<br />
NATIONAL: tribute.<strong>ca</strong> • <strong>ca</strong>nadamovies.com • frontrowcentre.com • film-<strong>ca</strong>n.com • showtimes.com<br />
REGIONAL AND LOCAL:<br />
Comprehensive showtimes for theatres in regional and lo<strong>ca</strong>l markets plus other market specific information<br />
such as hotel and restaurant guides, movie-themed contests, Hollywood news and gossip, current weather<br />
conditions, mobile sites and more...<br />
enprimeur.<strong>ca</strong> • cineentreprise.<strong>ca</strong> • cinemasguzzo.com • landmarkcinemas.<strong>ca</strong> • torontomovies.<strong>ca</strong><br />
• vancouvermovies.<strong>ca</strong> • edmovieguide.com • winnipegmovies.com<br />
OTHER: foodinc.<strong>ca</strong> – Canada’s largest restaurant resource – Over 50,000 restaurants in over 3,000 cities across<br />
Canada – includes restaurant reviews, ratings, wine column and recipes.<br />
*Source: Google Analytics - January 2012<br />
3
<strong>Tribute</strong>.<strong>ca</strong> network Canadian movie Internet leaders<br />
DIGITAL MEDIA PRICING<br />
April 2012<br />
Ad Unit Rates Unit<br />
Standard<br />
Leaderboard 728x90 $25 CPM<br />
Skyscraper 160x600 $20 CPM<br />
Big Box 300x250 $35 CPM<br />
Contest button $15 CPM<br />
Video<br />
Pre Roll (15 sec max) $50 CPM<br />
with Player Skin $75 CPM<br />
Skins (per day) Thur-Sun Mon-Wed<br />
Homepage skin $3,000 $1,500 per day<br />
Homepage - skin and ads (roadblock)<br />
$5,600 $2,800 per day<br />
Showtimes skin $6,000 $3,000 per day<br />
Showtimes - skin and ads (roadblock)<br />
$12,000 $6,000 per day<br />
Frontrowcentre.com site skin $1,000 $500 per day<br />
Skin on other pages in the network $1,000 $500+ per day<br />
Email Subscribers<br />
Movie Mail $7,500 150,000<br />
$5,000 75,000<br />
Targeted email (other<br />
quantities available) per Email $0.30 upto 100,000<br />
per Email $0.25 over 100,000<br />
Contests (custom packages available)<br />
Contest splash page, setup, 250,000<br />
button impressions Flat Rate $10,000 each<br />
Prizing acquisition 15% cost plus<br />
New ad units(for review)<br />
Wap, iPhone/iPod or combined $40 CPM<br />
Portrait 300x1050 $75 CPM<br />
Slider $75 CPM<br />
Billboard $75 CPM<br />
Filmstrip $75 CPM<br />
Pushdown $75 CPM<br />
Sidekick $75 CPM<br />
Targeting Options<br />
Geo-targeting, frequency<br />
<strong>ca</strong>ps, time of day, time of<br />
week, section or content<br />
targeting, and demographics.<br />
Campaign Delivery<br />
<strong>Tribute</strong> will deliver a post<br />
<strong>ca</strong>mpaign report detailing the<br />
number of impressions and<br />
click through rates achieved<br />
during the <strong>ca</strong>mpaign period.<br />
Contests<br />
Contest site includes draft of<br />
rules and regulations, creative<br />
development and approvals<br />
for contest ad units. Clients<br />
are responsible for any costs<br />
associated with contest<br />
fulfillment such as prizing and<br />
delivery.<br />
Guidelines<br />
<strong>Tribute</strong> conforms to IAB CUAP<br />
2.0 advertising standards and<br />
ad unit sizes. Ad units must not<br />
download or install programs or<br />
plug-ins. Ad units must not<br />
contain creative that attempts<br />
to solicit personal information<br />
from the user.<br />
Additional elements such<br />
as Flash, sound, games or<br />
Rich Media are available on<br />
request.<br />
For a complete list of guidelines,<br />
terms and conditions, contact<br />
your <strong>Tribute</strong> representative.<br />
DISCOUNTS<br />
Discounts available for<br />
frequency, continuity, and<br />
dollar volume.<br />
PREMIUMS<br />
Targeting/<strong>ca</strong>pping, rich<br />
media, roadblocks or<br />
expandables: extra 15%.<br />
4
November/december 2011<br />
WIN<br />
<strong>Tribute</strong> Magazine Canada’s number 1 read movie magazine<br />
<strong>Tribute</strong> Magazine has the largest readership of any Canadian Movie Magazine*<br />
www.tribute.<strong>ca</strong><br />
GREAT PRIZES AT<br />
tribute.<strong>ca</strong><br />
July/August 2011<br />
PMB fall. 2011<br />
Our dual audience skews young, affluent and urban:<br />
• Average age 30 (National population: 43)<br />
• Average household income $82,670<br />
(National population: $75,564)<br />
• 57% reside in urban markets (Van/Edm/Cal/Tor/Ott/Mtl )<br />
(Index to population: 125)<br />
• 44% reside in A markets (Van/Tor/Mtl) (Index to population: 125)<br />
<strong>Tribute</strong> readers are:<br />
• Avid movie enthusiasts: love all types of movies<br />
• Style conscious: enjoy shopping for clothes, like to keep abreast<br />
of style and fashion, like to change their appearance with cosmetics<br />
• Very brand loyal: buy based on quality, not price<br />
• Lead active lives: enjoy entertaining, like to dine in fine restaurants<br />
• Early adopters of electronics, the Internet, like to buy the latest<br />
new technology products<br />
• Car enthusiasts: <strong>ca</strong>pitalist roadsters, love their wheels<br />
• Adventurous, environmentally conscious and enjoy<br />
being extravagant<br />
*Source: PMB 2010 Spring 2-Year Database<br />
Audience Profile<br />
Adults 18-34, HHI<br />
$75,000+<br />
Men 18-34, HHI<br />
$75,000+<br />
Women 18-34,<br />
HHI $75,000+<br />
Total 12+ Readers<br />
<strong>Tribute</strong> Magazine 1,789,000<br />
<strong>Tribute</strong> is highly effective at reaching young adults, men<br />
and women with high household incomes:<br />
Adults 18-49, HHI<br />
$75,000+, Urban<br />
Men 18-49, HHI<br />
$75,000+, Urban<br />
Women 18-49, HHI<br />
$75,000+, Urban<br />
READERS<br />
READERS<br />
INDEX TO TOTAL<br />
CANADA POP.<br />
386,000 224<br />
211,000 226<br />
175,000 221<br />
<strong>Tribute</strong> is equally effective at adults 18-49 with high<br />
household incomes.<br />
INDEX TO TOTAL<br />
CANADA POP.<br />
614,000 164<br />
360,000 180<br />
254,000 147<br />
Source: PMB 2010, National age 18+, Fall 2-Year Readership Database.<br />
Daniel Craig &<br />
Rooney Mara<br />
take on The Girl With<br />
The Dragon Tattoo<br />
Rob Pattinson &<br />
Kristen Stewart<br />
tie the knot in<br />
Twilight: Breaking<br />
Dawn Part –1<br />
Ashton Kutcher,<br />
Hallee Berry &<br />
Katherine Heigl<br />
celebrate<br />
New Year’s Eve<br />
www.tribute.<strong>ca</strong><br />
ChArlize Theron<br />
stars in<br />
Young Adult<br />
Age 25-34<br />
28%<br />
Index 177<br />
Age 35-49<br />
22%<br />
Index 82<br />
A $3,000 Trip To<br />
london AT tribute.<strong>ca</strong><br />
tribute<br />
win<br />
Inside:<br />
Holiday<br />
gifT guide<br />
win<br />
A sTAr<br />
swAg<br />
bAg<br />
Mila & Justin<br />
get naked in<br />
Friends With<br />
Benefits<br />
Ryan Gosling<br />
Steve Carell<br />
are on the prowl in<br />
Crazy, Stupid,<br />
Love<br />
Inside:<br />
Age 18-24<br />
25%<br />
Index 229<br />
Olivia Wilde &<br />
Daniel Craig<br />
get down and dirty in<br />
Cowboys & Aliens<br />
Exclusive!<br />
Daniel Radcliffe<br />
shares his final words on<br />
Harry Potter and the<br />
Deathly Hallows: Part 2<br />
Age 12-17<br />
15%<br />
Index 166<br />
Age 50-64<br />
8%<br />
Index 38<br />
Age 65+<br />
2%<br />
Index 10<br />
Editorial Approach<br />
<strong>Tribute</strong> Magazine provides an authoritative voice<br />
on the best in movie entertainment, including<br />
celebrity news, previews, red <strong>ca</strong>rpet trends,<br />
beauty, glamour and star style.<br />
Editorial Schedule 2012<br />
<strong>Tribute</strong> Magazine is inspired by the interests and<br />
passions of movie lovers:<br />
MARCH/APRIL - Spring Movie Preview<br />
Os<strong>ca</strong>r Wrap Up Report: the winners, the parties and<br />
red <strong>ca</strong>rpet fashion. Spring Movie Preview including<br />
The Hunger Games, Clash of the Titans 2. <strong>Tribute</strong>.<strong>ca</strong><br />
Readers’ Choice: Top Ten Most-Anticipated Movies.<br />
5
<strong>Tribute</strong> Magazine Canada’s number 1 read movie magazine<br />
May/June – Summer Movie Issue Pt. 1<br />
Exclusive coverage of 2011’s summer movies<br />
including The Avengers, Rock of Ages.<br />
Hollywood baby boom: stars and their kids.<br />
Top Ten Best Movie Sequels .<br />
SUMMER – Summer Movie Issue Pt. 2<br />
Summer Movie Previews Part 2 including<br />
The Dark Knight Rises and The Amazing<br />
SpiderMan. Stars on the beach/on holiday.<br />
<strong>Tribute</strong>.<strong>ca</strong>’s top ten superhero movies.<br />
Summer beauty/grooming prep.<br />
SEPTEMBER/October – Toronto Film Festival<br />
A look at who and what movies are coming to<br />
TIFF. Star Style: Fall fashion, beauty/grooming.<br />
NOVEMBER – Fall Movie Issue<br />
Fall movie preview. TIFF wrap-up report. Hot<br />
films including indepth <strong>Tribute</strong> to 50 Years of<br />
Bond films with the latest in the series, Skyfall.<br />
DECEMBER – Holiday Films<br />
Preview of the holiday’s best movies including<br />
The Hobbit and The Lone Ranger. Gift Guide.<br />
Holiday Style: The Great Gatsby what the stars<br />
want for the holidays, holiday hair and more,<br />
and New Year’s party planning ideas.<br />
Dates are subject to change to accommodate film<br />
releases.<br />
FILM<br />
FEST<br />
George,<br />
Jennifer,<br />
Blake,<br />
Gerard<br />
and more!<br />
Inside:<br />
www.tribute.<strong>ca</strong><br />
SEPTEMBER/OCTOBER 2011<br />
A $3,000 TRIP TO<br />
COLUMBIA AT tribute.<strong>ca</strong><br />
WIN<br />
Brad Pitt<br />
is on base in<br />
Moneyball<br />
Ryan<br />
Gosling kicks into high<br />
gear with Drive &<br />
The Ides of March<br />
tribute<br />
SNEAK PEEK:<br />
Charlize as<br />
Snow White’s<br />
Evil Queen<br />
distribution<br />
<strong>Tribute</strong>’s circulation strategy is designed to maximize advertiser exposure to ups<strong>ca</strong>le, urban adults who are<br />
avid movie and entertainment enthusiasts. 89% percent of <strong>Tribute</strong> is distributed in Canada’s top seven census<br />
market areas (CMA’s), and includes both in-theatre and newspaper channels.<br />
250,000 copies distributed in 160+ theatres, including some of Canada’s top grossing cinemas<br />
250,000 copies inserted in Canada’s top 7 CMA newspaper markets 500,000 Total<br />
TOP 7 CMA’s account for 41% of Canada’s total population and 45% of income.<br />
TOP CMA’S <strong>Tribute</strong> Distribution Population 000’s Canada % Retail Sales % Income%<br />
Toronto 230,000 5,509 17 15 19<br />
Montreal E 60,000 1,392 4 4 4<br />
Ottawa 18,000 1,203 4 3 4<br />
Winnipeg 15,000 720 2 2 2<br />
Calgary 25,000 1,156 3 5 5<br />
Edmonton 40,000 1,085 3 5 4<br />
Vancouver 60,000 2,277 7 7 7<br />
Other markets 52,000<br />
Total 500,000 13,342 40% 41% 45%<br />
Source: FP Markets: Canadian Demographics 2008<br />
Theatre Chains<br />
Rate Card<br />
2011 Gross<br />
Rates ($)<br />
1x 6x+<br />
Full Page 19,900 16,915<br />
1/2 Page 14,000 11,900<br />
1/3Page 10,000 8,500<br />
Banner 5,000 4,250<br />
IFC Spread 40,000 34,000<br />
DPS 35,000 29,750<br />
IBC 22,000 18,700<br />
OBC 24,000 20,400<br />
15% commission appli<strong>ca</strong>ble for accredited agencies<br />
Insert and sampling rates available on request. Frequency,<br />
continuity and dollar volume discounts available upon request.<br />
2012 <strong>Tribute</strong> Publishing & Editorial Schedule<br />
Issue<br />
Space<br />
Close<br />
Material<br />
Close<br />
Street Date<br />
(W/O)<br />
March/ April 20-Feb 25-Feb 09-Mar<br />
May/June 20-Apr 30-Apr 01-May<br />
Summer 25-Jun 01-Jul 15-July<br />
Sept/Oct 18-Aug 25-Aug 08-Sep<br />
Nov 25-Sep 02-Oct 15-Oct<br />
Dec 05-Nov 12-Nov 26-Nov<br />
Dates are subject to change to accommodate film releases.<br />
6
TEENCover-Spring-12.indd 1<br />
13/03/12 12:47 PM<br />
Teen <strong>Tribute</strong> A Teen’s guide to the movies<br />
sneAk<br />
Peek<br />
Twilight<br />
Breaking<br />
Dawn<br />
Photos!<br />
Issue 2, Vol. 14, Summer 2011<br />
Hollywood it Girl<br />
win<br />
Great Prizes at<br />
tribute.<strong>ca</strong><br />
HOT<br />
mOvies<br />
Harry Potter and The<br />
Deathly Hallows: Part 2<br />
Captain Ameri<strong>ca</strong><br />
Fright Night<br />
Abduction<br />
Final Destination 5<br />
and more!<br />
emmA stone<br />
stars in Crazy, Stupid, Love,<br />
Friends With Benefits & The Help<br />
movies/showtimes: www.tribute.<strong>ca</strong><br />
Teen <strong>Tribute</strong> is Canada’s<br />
#1 Teen Magazine<br />
with 984,000 readers<br />
across Canada*<br />
Teen <strong>Tribute</strong> has the<br />
largest teen readership<br />
of any Canadian<br />
lifestyle magazine.<br />
Issue 1, Vol. 15, Spring 2012<br />
Paying tribute to<br />
win<br />
Great Prizes at<br />
tribute.<strong>ca</strong><br />
Must-see<br />
Movies<br />
The Lucky One<br />
21 Jump Street<br />
Mirror Mirror<br />
Chimpanzee<br />
star<br />
watch<br />
Zac Efron<br />
Channing Tatum<br />
Dakota Fanning<br />
and more<br />
The Hunger Games<br />
“tribute” Jennifer Lawrence<br />
movies/showtimes: www.tribute.<strong>ca</strong><br />
MAGAZINE READERSHIP COMPARISON<br />
PUBLICATIONS AGE 12-17 READERS<br />
Teen <strong>Tribute</strong> 402,000<br />
Elle Canada 274,000<br />
Famous 271,000<br />
Glow 213,000<br />
Flare 168,000<br />
Vervegirl 181,000<br />
Audience profile<br />
• 63% Female<br />
• 36% Go to the movies a lot (Index to population 228)<br />
• Average household income $73,544<br />
(National population: $75,564)<br />
• 24% Age 12-17 reside in urban markets (Van/Edm/<br />
Cal/Tor/Ott/Mtl) (Index to population: 407)<br />
Teen <strong>Tribute</strong> readers are:<br />
• The most avid movie enthusiasts of all moviegoers<br />
• Style conscious: fashion label queens, like to keep<br />
abreast of style and fashion, like to change their<br />
appearance with cosmetics.<br />
• More spenders than savers.<br />
• Prefer snack foods: snack happy, frequent buyers,<br />
often reward themselves with snacks.<br />
• Early adopters of electronics, <strong>ca</strong>nnot imagine life<br />
without the Internet, excited by the development of<br />
new technologies, like to buy the latest new technology<br />
products.<br />
• Give preference to green products, socially active,<br />
want to get to the very top of their <strong>ca</strong>reers.<br />
Issue 4, Vol. 14, Winter 2011<br />
Hollywood’s<br />
rising stars!<br />
Andrew<br />
Garfield<br />
movies/showtimes: www.tribute.<strong>ca</strong><br />
Jennifer<br />
Lawrence<br />
win<br />
Great Prizes at<br />
tribute.<strong>ca</strong><br />
Must-see<br />
Movies<br />
The Sitter<br />
Underworld:<br />
Awakening<br />
Big Miracle<br />
War Horse<br />
and more<br />
Xavier<br />
samuel<br />
*Source: PMB 2009 Spring 2-Year Database<br />
7
Teen <strong>Tribute</strong> Canada’s leading teen magazine<br />
Distribution<br />
250,000 copies distributed in 160+ theatres, including some of Canada’s top<br />
grossing cinemas 250,000 copies inserted in Canada’s top 7 CMA<br />
newspaper markets 500,000 Total.<br />
TOP 7 CMA’s account for 41% of Canada’s total population and 45% of income.<br />
TOP CMA’S Teen <strong>Tribute</strong> Distribution Population 000’s Canada % Retail Sales % Income%<br />
Toronto 230,000 5,509 17 15 19<br />
Montreal E 60,000 1,392 4 4 4<br />
Ottawa 18,000 1,203 4 3 4<br />
Winnipeg 15,000 720 2 2 2<br />
Calgary 25,000 1,156 3 5 5<br />
Edmonton 40,000 1,085 3 5 4<br />
Vancouver 60,000 2,277 7 7 7<br />
Other markets 52,000<br />
Total 500,000 13,342 40% 41% 45%<br />
Theatre Chains<br />
RATE CARD<br />
TEEN TRIBUTE 2012 Gr. Rates ($)<br />
1x<br />
4x<br />
Full Page 17,000 15,300<br />
1/2 Page 13,000 11,700<br />
1/3Page 8,500 7,650<br />
Banner 4,000 3,600<br />
IFC Spread 35,000 31,500<br />
DPS 35,000 27,000<br />
IBC 20,000 18,000<br />
OBC 22,000 19,300<br />
15% commission appli<strong>ca</strong>ble for accredited agencies. Insert rates available on request<br />
Frequency, continuity and dollar volume discounts upon request.<br />
Schedule<br />
Issue Space Closing Material Closing<br />
1. Spring 20-Feb 25-Feb<br />
2. Summer 25-June 01-July<br />
3. Fall Teen <strong>Tribute</strong> 18-Aug 25-Aug<br />
4. Winter Teen <strong>Tribute</strong> 11-Oct 18-Oc<br />
Dates are subject to change to accommodate film releases<br />
SUPPLEMENTS<br />
Teen <strong>Tribute</strong> will appear as supplements within <strong>Tribute</strong> Magazine in 2012. Advertisers will<br />
receive the benefit of <strong>Tribute</strong>’s distribution at no extra charge.<br />
8
<strong>Tribute</strong> Entertainment Media 2012 movies<br />
Mechani<strong>ca</strong>l Specifi<strong>ca</strong>tions: Same for all <strong>Tribute</strong> magazine properties<br />
SIZE TYPE SAFETY TRIM SIZE BLEED SIZE<br />
Single Page 7.375’’w x 10.25’’h 7.875’’w x 10.75’’h 8.125’’w x 11’’h<br />
Double Page Horizontal 15.25’’w x 10.25’’h 15.75’’w x 10.75’’h 16’’w x 11’’h<br />
One-Third Page Verti<strong>ca</strong>l 2.25’’w x 10.25’’h 2.75’’w x 10.75’’h 3’’w x 11’’h<br />
One-Third Page Horizontal 7.375’’w x 3’’h 7.875’’w x 3.5’’h 8.125’’w x 3.75’’h<br />
One-Half Page Verti<strong>ca</strong>l 3.375’’w x 10.25’’h 3.875’w x 10.75’’h 4.125’’w x 11’’h<br />
One-Half Page Horizontal 7.375’’w x 4.875’’h 7.875’’w x 5.375’’h 8.125’’w x 5.625’’h<br />
Two-Third Page Verti<strong>ca</strong>l 4.625’’w x 10.25’’h 5.125’’w x 10.75’’h 5.375’’w x 11’’h<br />
Two-Third Page Horizontal 7.375’’w x 6.66’’h 7.875’’w x 7.166’’h 8.125’’w x 7.5’’h<br />
2012 Movies<br />
Here are just some of the movies <strong>Tribute</strong> properties will<br />
be covering:<br />
MARCH/APRIL<br />
Wrath of the Titans<br />
Starring: Sam Worthington, Liam Neeson, Ralph Fiennes<br />
Perseus bravely embarks on a treacherous quest into<br />
the underworld to rescue Zeus, overthrow the Titans<br />
and save mankind.<br />
21 Jump Street<br />
Starring: Channing Tatum, Jonah Hill, Johnny Simmons,<br />
Brie Larson<br />
An undercover police unit consisting of young looking<br />
officers infiltrate high schools to control youth crime.<br />
The Hunger Games<br />
Starring: Jennifer Lawrence, Josh Hutcherson,<br />
Liam Hemsworth<br />
Katniss Everdeen, 16, lives in what remains of North<br />
Ameri<strong>ca</strong> in the future and lives in one of 12 districts,<br />
all run by the Capitol. Annually, one boy and one<br />
girl between the ages of 12 and 18 are chosen by<br />
lottery from each district to participate in the televised<br />
Hunger Games, in which the 24 children try to kill each<br />
other. The last one left alive is honored by the Capitol<br />
and his or her family is rewarded with plenty of food.<br />
Also:<br />
Battleship, Rock of Ages<br />
A superhero team dubbed “Earth’s Mightiest Heroes”<br />
band together to fight evil.<br />
Snow White and the Huntsman<br />
Starring: Charlize Theron, Kristen Stewart,<br />
Chris Hemsworth<br />
When the Evil Queen orders the Huntsman to take<br />
Snow White into the woods to kill her, he winds up<br />
becoming her protector and mentor as they team up<br />
to vanquish the queen.<br />
Also: Men in Black 3, Madagas<strong>ca</strong>r 3, Star Trek 2.<br />
MAY/JUNE<br />
The Avengers<br />
Starring: Robert Downey Jr., Samuel L. Jackson, Don<br />
Cheadle, S<strong>ca</strong>rlett Johansson, Chris Evans,<br />
Chris Hemsworth<br />
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<strong>Tribute</strong> Entertainment Media 2012 movies<br />
SUMMER<br />
The Dark Knight Rises<br />
Starring: Christian Bale, Anne Hathaway, Tom Hardy,<br />
Gary Oldman, Michael Caine, Morgan Freeman,<br />
Marion Cotillard, Joseph Gordon-Levitt, Liam Neeson<br />
The epic conclusion to filmmaker Christopher Nolan’s<br />
Batman trilogy.<br />
The Amazing Spider-Man<br />
Starring: Andrew Garfield, Emma Stone, Rhys Ifans,<br />
Denis Leary, Martin Sheen, Sally Field<br />
Following the story of Peter Parker during the high<br />
school years.<br />
Total Re<strong>ca</strong>ll<br />
Starring: Colin Farrell, Kate Beckinsale, Bryan Cranston,<br />
Jessi<strong>ca</strong> Biel, John Cho<br />
As the nation states Euromeri<strong>ca</strong> and New Shanghai<br />
vie for supremacy, a factory worker (Farrell) begins to<br />
suspect that he’s a spy, though he is unaware which<br />
side of the fight he’s on.<br />
Also:<br />
G.I. Joe: Retaliation<br />
Ice Age: Continental Drift<br />
The Bourne Legacy<br />
SEPTEMBER<br />
Savages<br />
Starring: Blake Lively, John Travolta, Salma Hayek, Uma<br />
Thurman, Benicio Del Toro<br />
Pot growers Ben and Chon face off against the<br />
Mexi<strong>ca</strong>n drug <strong>ca</strong>rtel who kidnapped their shared<br />
girlfriend.<br />
Also: Resident Evil: Retribution<br />
OCTOBER/NOVEMBER<br />
Rise of the Guardians<br />
Starring: Hugh Jackman, Isla Fisher, Chris Pine, Jude<br />
Law, Alec Baldwin<br />
Santa Claus, the Easter Bunny, the Tooth Fairy, Jack<br />
Frost and the Sandman band together to form a<br />
united front against the Bogeyman.<br />
ALSO: Bond 23<br />
<strong>Tribute</strong> celebrates the 50th anniversary of the Bond<br />
films as the latest installment, Skyfall, is released.<br />
Daniel Craig returns to his role as the most famous<br />
fictional spy in history in the new film, in which his<br />
loyalty to M (Os<strong>ca</strong>r-winning actress Judi Dench) is put<br />
to the test when her past comes back to haunt her<br />
and MI6 falls under attack.<br />
<strong>Tribute</strong> will make available a rich variety of content to<br />
celebrate this landmark event.<br />
DECEMBER<br />
The Hobbit: An Unexpected Journey<br />
Starring: Martin Freeman, Graham McTavish, John<br />
Callen, Ian McKellen, Cate Blanchett, Orlando Bloom,<br />
Christopher Lee, Hugo Weaving, Ian Holm, Elijah Wood,<br />
Andy Serkis, Evangeline Lilly<br />
First of a two-part prequel to The Lord of the Rings<br />
trilogy.<br />
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Quebec Full Motion Dynamic Advertising Impact in Vivid 35mm Big Screen Format<br />
In-theatre Media, a division of <strong>Tribute</strong> Entertainment Media Group, represents independent theatre<br />
chains comprised of half of all lo<strong>ca</strong>tions in Quebec:<br />
Quebec Full Motion Market <strong>Overview</strong><br />
In-Theatre Media all lo<strong>ca</strong>tions: 67 (60% of total)<br />
Cineplex all lo<strong>ca</strong>tions: 45 (40% of total)<br />
Total 112<br />
IN-THEATRE MEDIA OVERVIEW<br />
• Quebec Movie Theatres: Guzzo Cinemas, CineEntreprise and independents.<br />
• 359 screens – 67 lo<strong>ca</strong>tions with coverage in Montreal, and across Quebec<br />
• Average 4-week cycle attendance 750,000<br />
Guzzo Mega-Plexes are state-of-the-art theatres and attractions<br />
• Dolby Surround Sound, SDDS Digital, DTS Digital audio equipment<br />
• Stadium style seating offering viewers the best possible view<br />
• Curved screens offering enhanced projection <strong>ca</strong>pabilities<br />
Guzzo Cinemas aren’t just theatres, they’re amusement parks<br />
• Café bistros<br />
• Ar<strong>ca</strong>des with the latest virtual games<br />
• Go-<strong>ca</strong>rts<br />
• Kiddie parks and even a magnificent <strong>ca</strong>rousel at the Taschereau cinema<br />
Full Motion Rate Card<br />
60 SECOND Theatres Guzzo<br />
Screens<br />
All Quebec<br />
Theatres<br />
Cine-E.<br />
Screens<br />
Indep.<br />
Screens*<br />
Total Screens Cost per Screen (GR) 4 Week Cost (GR) 5 Week Cost (GR)<br />
67 148 35 176 359 $200.00 $287,200 $359,000<br />
Greater Montreal 17 148 10 28 186 $200.00 $148,000 $186,000<br />
Guzzo Greater<br />
Montreal<br />
11 148 – – 148 $210.00 $124,320 $155,400<br />
30 SECOND Theatres Guzzo<br />
Screens<br />
All Quebec<br />
Theatres<br />
Cine-E.<br />
Screens<br />
Indep.<br />
Screens*<br />
Total Screens Cost per Screen 4 Week Cost 5 Week Cost<br />
67 148 35 176 359 $130,00 $186,680 $233,350<br />
Greater Montreal 17 148 10 28 186 $130,00 $96,720 $120,900<br />
Guzzo Greater<br />
Montreal<br />
11 148 – – 148 $140,00 $82,880 $103,600<br />
15 SECOND Theatres Guzzo Cine-E. Indep. Total Screens Cost per Screen 4 Week Cost 5 Week Cost<br />
Screens Screens Screens*<br />
All Quebec<br />
67 148 35 176 359 $85.00 $122,060 $152,575<br />
Theatres<br />
Greater Montreal 17 148 10 28 186 $85.00 $63,240 $79,050<br />
Guzzo Greater<br />
Montreal<br />
11 148 – – 148 $90.00 $53,280 $66,600<br />
• Total number of French screens: 293 • Total number of English screens: 66<br />
• *Seasonal screens (June-Labour Day): 12 • List of theatres and lo<strong>ca</strong>tions available on request<br />
Sampling, Kiosks, Posters, Lobby Banners and Standees are just some of the excellent media extensions offered<br />
in-theatre. Rates, terms and conditions available on request.<br />
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Movie tie-ins Leverage your brands with the power of Hollywood<br />
2012 Movie Events<br />
<strong>Tribute</strong> offers advertisers opportunities to deliver a brand message in an environment featuring the<br />
top-grossing movie events and franchises of all time:<br />
March/April<br />
All about the Os<strong>ca</strong>rs<br />
• red <strong>ca</strong>rpet style (preview and wrap)<br />
• sponsored Os<strong>ca</strong>r score sheet (preview only)<br />
• Spring preview<br />
• The Avengers<br />
Superheroes abound as Iron Man, Black Widow, Thor,<br />
Hawkeye and The Hulk save the Earth from evil.<br />
• Rock of Ages<br />
The Broadway musi<strong>ca</strong>l comes to the big screen, starring Tom<br />
Cruise, Russell Brand and Catherine Zeta-Jones.<br />
• Battleship<br />
Based on the board game, this action adventure stars Liam<br />
Neeson and introduces Rihanna in her acting debut.<br />
May/June<br />
• Men in Black 2<br />
Agent J has to travel back in time to stop Agent K’s murder.<br />
• Snow White and the Huntsman<br />
Kristen Stewart and Chris Hemsworth combine forces to<br />
vanquish an evil queen.<br />
July/August<br />
• The Dark Knight Rises<br />
Christian Bale returns as Batman to fight a terrorist leader<br />
intent on destroying Gotham City.<br />
• The Amazing Spider-Man<br />
Andrew Garfield is Peter Parker, who discovers his new<br />
powers while dealing with high school and falling in love.<br />
• G.I. Joe Retaliation<br />
When the G.I. Joe force is destroyed, the survivors team up<br />
with Bruce Willis to stop Zartan from taking over the world.<br />
September/October Toronto International Film Festival<br />
• Exclusive video interviews of the stars<br />
• Dedi<strong>ca</strong>ted micro-site with updated news, gossip<br />
and what you need to see<br />
• photos of the stars<br />
• party coverage<br />
<strong>Tribute</strong>’s Offer<br />
• <strong>Tribute</strong>’s extensive network of entertainment<br />
sites will actively support movie events with<br />
banners, skyscrapers, big boxes, and video<br />
streaming.<br />
• All promotional partners will be given the<br />
opportunity to participate with links from the<br />
tribute.<strong>ca</strong> network of sites to their own sites.<br />
• Sponsorship on integrated Contest pages<br />
available.<br />
• Cover and guaranteed upfront positioning<br />
for advertisers available on first serve basis.<br />
November<br />
• Skyfall<br />
Daniel Craig returns as 007 as we celebrate the 50th<br />
anniversary of the Bond films.<br />
• The Twilight Saga: Breaking Dawn - Part 2<br />
Bella and Edward have to protect their newborn from the<br />
Volturi, who want to kill her.<br />
December<br />
• The Hobbit: An Unexpected Journey<br />
Starring: Martin Freeman, Ian McKellen, Evangeline Lilly, Ian<br />
Holm, Orlando Bloom, Cate Blanchett This Lord of the Rings<br />
prequel follows the story of hobbit Bilbo Baggins (Freeman)<br />
as he sets off on a journey to reclaim a treasure.<br />
• The Great Gatsby<br />
Starring: Leonardo DiCaprio, Tobey Maguire, Carey Mulligan,<br />
Isla Fisher, Joel Edgerton Maguire plays a man who rents a<br />
house next door to a mansion owned by the mysterious Jay<br />
Gatsby (DiCaprio) in this big screen version of the classic<br />
novel by F. Scott Fitzgerald.<br />
Contact your <strong>Tribute</strong> representative for details: <strong>Tribute</strong> Entertainment Media Group<br />
71 Barber Greene Road, Toronto, Ont, M3C 2A2 Tel: 416-445-0544, advertising@tribute.<strong>ca</strong><br />
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