Do we need HR?
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FOREWORD from the Chairman<br />
“<strong>Do</strong> <strong>we</strong> <strong>need</strong> <strong>HR</strong>?”Seminar<br />
A recent survey of CEOs reveals that <strong>HR</strong> is overwhelmingly vie<strong>we</strong>d as<br />
the least agile function. CFOs claim that their attempts to work<br />
strategically with <strong>HR</strong> are the most trying. Business leaders concur, with<br />
nearly 50 percent reporting that <strong>HR</strong> is not ready to lead. Even <strong>HR</strong> itself<br />
agrees. In a March 2014 global survey, <strong>HR</strong> and talent executives graded<br />
themselves a C-minus for overall performance.<br />
<strong>HR</strong> <strong>need</strong>s to bring its own specialist skills and unique insights to create a<br />
series of strategic performance capabilities that enable the delivery of the<br />
business model.<br />
It has to deliver the strategies that help create innovation, customer<br />
centricity, lean management, collaborative and partnered performance.<br />
But will the function be squeezed out of this role? The world has<br />
moved on since the last major paradigm for <strong>HR</strong>, and there are a new<br />
set of challenges. <strong>HR</strong> functions find themselves being “leaned”. It<br />
becomes difficult to maintain all its areas of expertise. The problems<br />
organizations <strong>need</strong> <strong>HR</strong> support on are increasingly cross-functional and<br />
<strong>need</strong> joint input from expertise from other disciplines, such as operations,<br />
IC, Marketing, IT,... The solutions are also cross-functional.<br />
CHAIRS<br />
SPEAKER PANEL<br />
Professor Paul Sparrow<br />
Director<br />
Centre for Performance Led <strong>HR</strong>,<br />
Lancaster University<br />
Author of:<br />
‘ <strong>Do</strong> <strong>we</strong> <strong>need</strong> <strong>HR</strong>?', 'Strategic TM: future<br />
directions', 'Globalizing the <strong>HR</strong><br />
architecture','Organizational effectiveness,<br />
people and performance: new challenges, new<br />
research agendas', 'The contribution of David<br />
Ulrich to the analysis of <strong>HR</strong> departments',…<br />
Dr. Philipp Zimmermann<br />
Global TM Director<br />
Evonik Industries AG<br />
Germany<br />
Philippe Duvivier<br />
Director, Customer Experience &<br />
Human Resources<br />
Toyota & Lexus<br />
Belgium<br />
Ed Marsh<br />
Global Head of <strong>HR</strong><br />
Nestlé Professional<br />
Switzerland<br />
Laura Marsi<br />
Head of AMOS (Allianz Managed<br />
Operations & Services)<br />
Transformation - Board Div.<br />
Finance, <strong>HR</strong> and Transf.<br />
Allianz<br />
Switzerland<br />
PARTNERS<br />
No longer can people dedicated to OD, EE or TM, work as separate<br />
centres. They <strong>need</strong> to have their expertise “mixed and matched”<br />
and aligned much more flexibly with the business <strong>need</strong>s and<br />
with the major change projects of the day.<br />
Meanwhile, the increasing po<strong>we</strong>r of IT and sophistication of e-<br />
enablement means that these service providers <strong>we</strong>re moving up the<br />
value-chain of services, adding more activities and expertise, and<br />
being able to provide these services direct to line managers if<br />
necessary. <strong>HR</strong> has then been on its own learning curve.<br />
<strong>HR</strong> has been building specialist and hopefully more strategic<br />
expertise and parcelling it up into CoE's, and building a cadre of<br />
<strong>HR</strong>BP's. But has it been able to deliver strategic support?<br />
Has it become too siloed, built around traditional functions of<br />
resourcing, TM, OD and C&B? Critical questions around the role<br />
of the function remain, and the strategists are asking what is<br />
strategic about the <strong>HR</strong> function and its knowledge? This<br />
seminar will look at some of the ways in which <strong>HR</strong> functions have<br />
responded. What are the consequences for COEs, <strong>HR</strong>BPs, and<br />
the delivery of change management?<br />
Join us in Barcelona to find out, Paul Sparrow<br />
Ben van Stekelenburg<br />
Group Director Organisation &<br />
Capability<br />
Associated British Food<br />
Agriculture (AB Agri)<br />
UK<br />
Trond Jakobsen,<br />
Vice-President Segment <strong>HR</strong>BP<br />
Yara International<br />
Norway<br />
Gero Pickert,<br />
Vice President-<strong>HR</strong> Operations<br />
Nokia<br />
Germany<br />
Nancy Groesch<br />
Global <strong>HR</strong> Leader<br />
GE<br />
Germany<br />
Olaf Lange<br />
Managing Partner<br />
Team Steffenhagen Consulting<br />
Germany<br />
Premier Academic<br />
Silver<br />
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