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Do we need HR?

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FOREWORD from the Chairman<br />

“<strong>Do</strong> <strong>we</strong> <strong>need</strong> <strong>HR</strong>?”Seminar<br />

A recent survey of CEOs reveals that <strong>HR</strong> is overwhelmingly vie<strong>we</strong>d as<br />

the least agile function. CFOs claim that their attempts to work<br />

strategically with <strong>HR</strong> are the most trying. Business leaders concur, with<br />

nearly 50 percent reporting that <strong>HR</strong> is not ready to lead. Even <strong>HR</strong> itself<br />

agrees. In a March 2014 global survey, <strong>HR</strong> and talent executives graded<br />

themselves a C-minus for overall performance.<br />

<strong>HR</strong> <strong>need</strong>s to bring its own specialist skills and unique insights to create a<br />

series of strategic performance capabilities that enable the delivery of the<br />

business model.<br />

It has to deliver the strategies that help create innovation, customer<br />

centricity, lean management, collaborative and partnered performance.<br />

But will the function be squeezed out of this role? The world has<br />

moved on since the last major paradigm for <strong>HR</strong>, and there are a new<br />

set of challenges. <strong>HR</strong> functions find themselves being “leaned”. It<br />

becomes difficult to maintain all its areas of expertise. The problems<br />

organizations <strong>need</strong> <strong>HR</strong> support on are increasingly cross-functional and<br />

<strong>need</strong> joint input from expertise from other disciplines, such as operations,<br />

IC, Marketing, IT,... The solutions are also cross-functional.<br />

CHAIRS<br />

SPEAKER PANEL<br />

Professor Paul Sparrow<br />

Director<br />

Centre for Performance Led <strong>HR</strong>,<br />

Lancaster University<br />

Author of:<br />

‘ <strong>Do</strong> <strong>we</strong> <strong>need</strong> <strong>HR</strong>?', 'Strategic TM: future<br />

directions', 'Globalizing the <strong>HR</strong><br />

architecture','Organizational effectiveness,<br />

people and performance: new challenges, new<br />

research agendas', 'The contribution of David<br />

Ulrich to the analysis of <strong>HR</strong> departments',…<br />

Dr. Philipp Zimmermann<br />

Global TM Director<br />

Evonik Industries AG<br />

Germany<br />

Philippe Duvivier<br />

Director, Customer Experience &<br />

Human Resources<br />

Toyota & Lexus<br />

Belgium<br />

Ed Marsh<br />

Global Head of <strong>HR</strong><br />

Nestlé Professional<br />

Switzerland<br />

Laura Marsi<br />

Head of AMOS (Allianz Managed<br />

Operations & Services)<br />

Transformation - Board Div.<br />

Finance, <strong>HR</strong> and Transf.<br />

Allianz<br />

Switzerland<br />

PARTNERS<br />

No longer can people dedicated to OD, EE or TM, work as separate<br />

centres. They <strong>need</strong> to have their expertise “mixed and matched”<br />

and aligned much more flexibly with the business <strong>need</strong>s and<br />

with the major change projects of the day.<br />

Meanwhile, the increasing po<strong>we</strong>r of IT and sophistication of e-<br />

enablement means that these service providers <strong>we</strong>re moving up the<br />

value-chain of services, adding more activities and expertise, and<br />

being able to provide these services direct to line managers if<br />

necessary. <strong>HR</strong> has then been on its own learning curve.<br />

<strong>HR</strong> has been building specialist and hopefully more strategic<br />

expertise and parcelling it up into CoE's, and building a cadre of<br />

<strong>HR</strong>BP's. But has it been able to deliver strategic support?<br />

Has it become too siloed, built around traditional functions of<br />

resourcing, TM, OD and C&B? Critical questions around the role<br />

of the function remain, and the strategists are asking what is<br />

strategic about the <strong>HR</strong> function and its knowledge? This<br />

seminar will look at some of the ways in which <strong>HR</strong> functions have<br />

responded. What are the consequences for COEs, <strong>HR</strong>BPs, and<br />

the delivery of change management?<br />

Join us in Barcelona to find out, Paul Sparrow<br />

Ben van Stekelenburg<br />

Group Director Organisation &<br />

Capability<br />

Associated British Food<br />

Agriculture (AB Agri)<br />

UK<br />

Trond Jakobsen,<br />

Vice-President Segment <strong>HR</strong>BP<br />

Yara International<br />

Norway<br />

Gero Pickert,<br />

Vice President-<strong>HR</strong> Operations<br />

Nokia<br />

Germany<br />

Nancy Groesch<br />

Global <strong>HR</strong> Leader<br />

GE<br />

Germany<br />

Olaf Lange<br />

Managing Partner<br />

Team Steffenhagen Consulting<br />

Germany<br />

Premier Academic<br />

Silver<br />

01.

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