Do we need HR?

18th &
19th MARCH 2015, BARCELONA
Do we need HR? seminar
One small step for man, One giant leap for HR
3
Part of the HRcoreLAB
3 Streams - 1 Venue

FOREWORD from the Chairman
“Do we need HR?”Seminar
A recent survey of CEOs reveals that HR is overwhelmingly viewed as
the least agile function. CFOs claim that their attempts to work
strategically with HR are the most trying. Business leaders concur, with
nearly 50 percent reporting that HR is not ready to lead. Even HR itself
agrees. In a March 2014 global survey, HR and talent executives graded
themselves a C-minus for overall performance.
HR needs to bring its own specialist skills and unique insights to create a
series of strategic performance capabilities that enable the delivery of the
business model.
It has to deliver the strategies that help create innovation, customer
centricity, lean management, collaborative and partnered performance.
But will the function be squeezed out of this role? The world has
moved on since the last major paradigm for HR, and there are a new
set of challenges. HR functions find themselves being “leaned”. It
becomes difficult to maintain all its areas of expertise. The problems
organizations need HR support on are increasingly cross-functional and
need joint input from expertise from other disciplines, such as operations,
IC, Marketing, IT,... The solutions are also cross-functional.
CHAIRS
SPEAKER PANEL
Professor Paul Sparrow
Director
Centre for Performance Led HR,
Lancaster University
Author of:
‘ Do we need HR?', 'Strategic TM: future
directions', 'Globalizing the HR
architecture','Organizational effectiveness,
people and performance: new challenges, new
research agendas', 'The contribution of David
Ulrich to the analysis of HR departments',…
Dr. Philipp Zimmermann
Global TM Director
Evonik Industries AG
Germany
Philippe Duvivier
Director, Customer Experience &
Human Resources
Toyota & Lexus
Belgium
Ed Marsh
Global Head of HR
Nestlé Professional
Switzerland
Laura Marsi
Head of AMOS (Allianz Managed
Operations & Services)
Transformation - Board Div.
Finance, HR and Transf.
Allianz
Switzerland
PARTNERS
No longer can people dedicated to OD, EE or TM, work as separate
centres. They need to have their expertise “mixed and matched”
and aligned much more flexibly with the business needs and
with the major change projects of the day.
Meanwhile, the increasing power of IT and sophistication of e-
enablement means that these service providers were moving up the
value-chain of services, adding more activities and expertise, and
being able to provide these services direct to line managers if
necessary. HR has then been on its own learning curve.
HR has been building specialist and hopefully more strategic
expertise and parcelling it up into CoE's, and building a cadre of
HRBP's. But has it been able to deliver strategic support?
Has it become too siloed, built around traditional functions of
resourcing, TM, OD and C&B? Critical questions around the role
of the function remain, and the strategists are asking what is
strategic about the HR function and its knowledge? This
seminar will look at some of the ways in which HR functions have
responded. What are the consequences for COEs, HRBPs, and
the delivery of change management?
Join us in Barcelona to find out, Paul Sparrow
Ben van Stekelenburg
Group Director Organisation &
Capability
Associated British Food
Agriculture (AB Agri)
UK
Trond Jakobsen,
Vice-President Segment HRBP
Yara International
Norway
Gero Pickert,
Vice President-HR Operations
Nokia
Germany
Nancy Groesch
Global HR Leader
GE
Germany
Olaf Lange
Managing Partner
Team Steffenhagen Consulting
Germany
Premier Academic
Silver
01.

“Do we need HR?”Seminar
Programme Day 1
WEDNESDAY 18th MARCH 2015
08:45
09:45
10:00
10:30
10:40
11:10
11:20
12:15
13:30
14:00
Registration & Welcome Coffee
Opening of the Conference by the Chairmen:
Professor Paul Sparrow, Director,
Centre for Performance Led HR and Ben van Stekelenburg,
Group Director Organisation & Capability, AB Agri
ALIGNING HR WITH PERFORMANCE DRIVERS
Laying out the performance challenges facing HR
The HR function needs to evolve its structures and delivery
model once more, in response to a number of challenges
What becomes important in HR terms in dealing with the
challenges of innovation, lean, customer-centric and
collaborative organisations
The different levels of support that have to be offered
Development of a new cross-functional capability based
around the delivery of organizational capability
Professor Paul Sparrow, Director,
Centre for Performance Led HR, Lancaster University
10 min. Q&A Session with Paul
HR & THE BUSINESS
Ideology-driven concepts that can be challenged
Expectations created, partly fault of HR itself, are not addressed
and hence, the businesses question the 'monopoly' HR likes
to run
Business Partners rarely became Business Partners - so, why
do we need them?
Good ESS/MSS and a smart IT can replace much admin work
- so why not outsource the rest?
Everything changing: From strategic people development to
mid-term resource management
The human touch: Outdated European values on the decline?
Many traditional recruiting techniques are statistically
questionable for their selections results - why was it discovered
so late and what did we pay HR for?
Gero Pickert,
Vice President HR Operations, Nokia
10 min. Q&A Session with Gero
Industry Networking Session
During this session, you will have the opportunity to discuss a
particular question of interest with Industry Peers (Pharma, FMCG,
Energy, Manufacturing, Telecoms,..):
Have HR leaders engaged with GM's and evidenced how their
function enables the delivery of important performance
outcomes?
Why should freeing up time from transactional activity and
moving it into areas of expert knowledge make the function any
more strategic?
How should HR competencies be changed in line with HR
transformation?
How do you develop your own Business Sense/Acumen?
Led by the Chairs
Lunch & Networking
Transforming the HR organisation: the challenges faced along
the way and the contribution (added value) of HR to the
organisation
How to develop a relevant HR function in a global setting
How to bring value to different stakeholders
Aligning HRBP, HR Service and CoE's to provide what the
business needs
How to develop relevant internal competencies for the future
Trond Jakobsen,
Vice-President Segment HRBP, Yara International
10 min. Q&A Session with Trond
14:10
14:50
15:30
16:00
16:10
16:50
17:30
18:00
18:10
19:00-
20:30
Interactive Roundtable session
How can HRBPs become accountable for business outcomes?
Has HR just become the mediator of internal business processes?
Who are your stakeholders? What relationships will be key to your
success and how do you build trust?
There's a difference between scanning the business and really being
immersed in it, what do CEO's/ CFO's expect from HR?
Led by the Chairs
Coffee & Networking
HR : 'Less is more' or how to achieve more business results by
doing less HR
A real case study in a highly competitive and changing retail
environment
Let's imagine a world without HR, what would be the
consequences?
What does it take for HR to make a real business difference
both in terms of business results and customer experience ?
Why should HR focus on employee engagement rather than on
employee satisfaction? The customer perspective
Philippe Duvivier,
Director, Customer Experience & HR, Toyota & Lexus
10 min. Q&A Session with Philippe
Interactive Roundtable session
Big Data: Does HR need to stop reporting and start prediciting?
Will the HRIT be able to grow and scale with the organisation?
What is the degree of flexibility and scalability that the HRIT
software provides?
Is Big Data, HRTech, Cloud HCM just a trend or is it the future
for HR?
What do your data priorities mean from a people-perspective?
Led by the Chairs
Coffee & Networking
Is HR ready to support an agile organisation or is an
already agile business pushing HR to become...agile?
Rapidly changing customer requirements expect organisations to
become agile and lean: an agile organisation needs an agile and lean
HR function….. are we ready? To survive HR needs to become faster
than the business.
How to introduce agile to HR
How to implement agile methods in HR itself
What leadership behaviours does HR does to promote in order to
sustainably nurture an agile organisation
Laura Marsi, Head of AMOS (Allianz Managed Operations &
Services) Transformation - Board Division Finance, HR and
Transformation, Allianz
10 min. Q&A Session with Laura
Wrap-up - End of Day1
Evening Drinks Reception
02.

Programme Day 2
THURSDAY 19th MARCH 2015
08:
45
THE BUSINESS OF TALENT
09:
00
09:
30
09:40
10:20
Opening of Day2 by the Chairmen:
Ben van Stekelenburg, Group Director Organisation & Capability,
AB Agri and Professor Paul Sparrow, Director,
Centre for Performance Led HR, Lancaster University
Preparing future leaders to help make HR redundant: starting
your transformation with Talent
The presentation will highlight the benefit of a revised mindset on
people management and how this can be realized (incrementally).
It will showcase examples from research with more than 1100
European companies and more than 1000 top-talents that deepdived
on more than 350 people management practices.
A provocative strategic push with underlining strong
evidence
What needs to change now and in the future?
Why small can teach large?
How talent is a key success lever?
Dr. Philipp Zimmermann, Global TM Director,
Evonik Industries AG
10 min. Q&A Session with Phillipp
Interactive Roundtable session
During this session, you will have the opportunity to discuss a
particular question of interest. Each participant will have the chance
to move to the table of most relevance to them:
What will the 'next generation' HR function look like?
Does HR know what to focus on to truly deliver
strategic business impact?
Is a 'people development manager' (an exemplary line manager
who could coach and refine the people management skills of
peers) the solution?
Should the CHRO role be eliminated, with HR responsibilities
funneled in two separate directions — administration (traditional
HR), reporting to the CFO; and talent strategy (line managers),
reporting to the corner office? Why?
Led by the Chairs
Coffee & Networking
FUTURE PERSPECTIVES
13:40
14:10
14:20
HR is much better off when closely aligned with the business,
that's where all the action is, in strategic terms:
this is where to play!
The current organisational model of a division of functions in
Business Partners, CoE's and SS Centres sounds great but reality
is that few organisations made it work. It has taken costs out
the business but eventually it is a dead end street.
Even worse, a poor and mechanical execution of the above model
combined with many Businesses mainly interesting in cost
efficiencies has taken the human out of HR hence has led to
the question : do we need HR? I would add : in this form?
With the economy picking up steam, Business leaders more than
ever need support in hiring, developing, rewarding, retaining and
firing of employees.HR is well trained and equipped to source,
identify, interview, assess and develop talent but not all
practitioners focus enough on this core element of the job.
Need to go back to basics.
Luckily, Technology is making quantum leaps again and is still
underleveraged in many HR departments however leveraging
new technologies such as cloud based total HR systems or
social media recruitment will allow HR to regain lost ground
- again in strategic terms: here we have the right to play and
opportunity to win.
Ben van Stekelenburg, Group Director Organisation &
Capability, Associated British Food Agriculture (AB Agri)
10 min. Q&A Session with Ben
Nancy Groesch, Global HR Leader, GE
“Do we need HR?”Seminar
11:00
11:30
11:40
The Evolution & Future of HR at Nestlé
Is it time to reconfigure our Talent systems? Can we move from
a narrow focus on TM towards the management of Talent?
What kind of HR functions were needed to build
organizational capability?
How we developed a simple PM culture that motivates
individuals and teams
What tools manage performance most effectively in our
organisational context?
Ed Marsh, Global Head of HR, Nestlé Professional
10 min. Q&A Session with Ed
Interactive Roundtable Session
Why do performance management processes 'fail' so often?
How can you make your processes become more enduring?
Most companies publicly state that their people are their most
valuable asset. So why aren't Talent and Leadership strategies
keeping pace with today's fast-changing world?
Which organizational roles are accountable for performance
management (and which are not)?
Have special management bodies or units been created to
develop and implement performance management initiatives?
Led by the Chairs
14:50
15:00
OUTLINE TO COME SOON
10 min. Q&A Session with Nancy
Wrap-up and end of conference
12:20
Lunch & Networking
03.

ATTEND AND
Discuss the structure of the HR service and its ability
to leverage Talent
Find out about the performance challenges facing HR
Discover what the 'next generation' HR function looks
like
Learn about the evolution of line managers and their
ability to lead, develop, coach
Understand why HR hasn't been strategic enough
Grasp what it will take to fix HR
TENEO SEMINAR ENDORSMENTS
“It was a joy to see how much Teneo has grown over time in professionalism,
depth and scale, something to be proud off!”
EVP-HR, Shell International
“The participants walked out with true learning's and high satisfaction.
Really what was desired when coming to this kind of event”
Head of Talent Acquisition, World Economic Forum
“I really appreciated the WE focus, which was for me one of the key reasons for
me to join. Presentations were great, speaker panel too”
Western Europe Talent Supply Leader, Procter & Gamble
“Well Organized, relevant topics, good speakers, great location, terrific staff”
Global Talent Manager, DSM
“Great opportunity to meet a lot of professionals from all over the world”
Corporate Talent Attraction Manager, Gate Group
“Top opinion leaders here, access/insight into completed programs + new
intuitive + some thought provoking”
Talent Acquisition & Development Director, Ferrari
“The cross- topic setup, the participants, the presentations: relevant, diverse and
interesting)”
VP Global TA and Development, Siemens
FLOOR PLAN
Future of
Rec
Leading
with
Talent
Do we need
HR?
Wkshops
This seminar will be held at
the same time as the
3rd HRcoreLAB ,3 streams
(click to view).
You will be able to move
freely between
the streams.
The 3rd HRcoreLAB will feature:
Seminars 3
47 High-level expert speakers
250+ HR professionals
37 Case-Studies from leading Organisations
9 Interactive round-table sessions
5 hands-on Workshops
1 Exclusive Cocktail party
And much more...
“Do we need HR?”Seminar
VENUE:
5* HOTEL REY JUAN CARLOS I, BARCELONA
The 5* Rey Juan Carlos I Hotel is a unique resort in the heart of Barcelona.
Located on the Diagonal - the city's main avenue - this luxury hotel is walking
distance from the shopping, cultural and financial centres.
The comfortable and spacious accommodation features the latest facilities
and outstanding views over Barcelona. It´s 19th century Mediterranean
gardens and outdoor pools create a tranquil resort in the city center.
www.hrjuancarlos.com
With 432 luxury rooms and professional conference facilities, the Hotel Rey
Juan Carlos I is the ideal location for a business or leisure visit to Barcelona.
Relax and unwind with our spa and fitness center.
04.

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3rd HRcoreLAB
18th & 19th MARCH 2015, BARCELONA
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RECRUITMENT
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DO WE NEED HR?
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