Marketing the Products of Underutilised Crops â Challenges and ...
Marketing the Products of Underutilised Crops â Challenges and ...
Marketing the Products of Underutilised Crops â Challenges and ...
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Value chains – Definitions<br />
• Supply chain: A set <strong>of</strong> linkages between<br />
actors where <strong>the</strong>re are no binding or soughtafter<br />
formal or informal relationships, except<br />
when <strong>the</strong> goods, services <strong>and</strong> financial<br />
agreements are actually transacted.<br />
• Value chain: A specific type <strong>of</strong> supply chain -<br />
one where <strong>the</strong> actors actively seek to support<br />
each o<strong>the</strong>r so <strong>the</strong>y can increase <strong>the</strong>ir efficiency<br />
<strong>and</strong> competitiveness. They invest time, effort<br />
<strong>and</strong> money, <strong>and</strong> build relationships with o<strong>the</strong>r<br />
actors to reach a common goal <strong>of</strong> satisfying<br />
consumer needs - so <strong>the</strong>y can increase <strong>the</strong>ir<br />
pr<strong>of</strong>its.
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