intriciate collages

Tell us a bit about Fox & Ramona?
Fox & Ramona is a Melbourne based
homewares brand offering 100% handmade
concrete planters, bowls, vases, and candle
holders. Each piece is given a stylish update
with a simple yet striking monochrome or
metallic design - perfect for holding your fruit,
herbs, fresh flowers or pet cactus.
Tell us about yourself and your
background?
Before making Fox & Ramona my full time
job, I worked in architectural firms and
studied Interior Design. Being exposed to
such a creative work environment definitely
contributed to my love of designing and
making. After I had my daughter, making Fox
& Ramona my other full time job was an easy
decision.
What sparked you to create your business?
I’ve always been a maker. If I couldn’t find what
I wanted to buy or couldn’t afford to buy it, I
made it. It was friends and family that really
sparked my decision though. They loved my
wares and I thought if they liked them, maybe
other people would too. I started selling at
markets and before long opened an Etsy store.
What processes are involved in creating
your pieces?
A LOT of trial and error. I usually have a design
in my head, get it on to paper, make it, then
change the concept completely. I’m a visual
person, I need to see the final product to
decide if I like it. And if I’m not 100% happy
with it, then it doesn’t make the cut.
What inspires you in your designs?
Simple shapes, a neutral colour palette,
organic forms and textures. The finish of
concrete is always unpredictable, you never
know how the final product will turn out, and I
love that.
What do you love the most about having
your own label?
I love working from home and being my own
boss. It gives me the flexibility I need with
having a toddler at home too. It really feels like
the best of both worlds. I don’t love concrete
dust all over the house though!
Who are some of your favourite designers?
Lisa Gorman - every season I’m surprised and
amazed by the fabulous colour combos she
comes up with. It’s not often you’ll find me not
wearing something by Gorman!
Beci Orpin – her creativity is so inspiring. I just
want to make everything in her HOME book!
Mark Miller from Aarden Design – his steel and
timber furniture designs are to die for.
What is your favourite item in your store
right now and why?
The large planter bowl is my favourite… this
week. But it’s not just for plants. It’s a great
table centre piece for fruit or flowers too.
Perhaps a name change is in order.
What has been your biggest highlight?
I think the biggest highlight was my first
stockist, Hall About The House, an online
store in QLD. I think they’re up to their fifth
order with me now! Although every order is a
highlight really. I’m just so humbled that people
actually want to buy my creations.
What are your plans for the future?
No plans. I just want to keep making and
creating original, one off designs and staying
true to myself.
Is there anything else you would like to tell
us about your business?
Keep an eye on the stockists page of my
website… there’s some exciting new stockists
coming soon.
CONTACT:
www.foxandramona.com.au
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