List of Publications - University of Limerick

List of Publications
Book Chapters & Contributions
Carroll, Conor & Birdthistle, Naomi (2008) “Tom Walsh – SAP Group”, in Ernst &
Young Cases in Irish Entrepreneurship 2 nd Edition, eds. Henry, C., Blackhall
Publishing, (Forthcoming)
Carroll, Conor (2008) “Dasani Disaster” – Controversies in Food and Agricultural
Marketing, Eds. Lindgreen, A. & Hingley, M., Gower Publishing, London.
(Forthcoming)
Tiernan, S., Carroll C., Igoe, J & O'Keefe, S (2007) "Crisis Communication Response
Strategies: A Case Study of the Irish Tourist Board's Response to the 2001 European
Foot and Mouth Scare" in Crisis Management in Tourism, Eds. Laws, E., Prideaux, B.
& Chon, K., pp. 310 - 326.
Carroll, Conor & Birdthistle, Naomi (2006) “Data Display – Bright Lights, Big
Ideas”, in Ernst & Young Cases in Irish Entrepreneurship, eds. Henry, C., Blackhall
Publishing pp. 103-126.
Carroll, Conor (2006) “Nuts! they have the same idea! - The battle of the new men’s
weekly magazine market” in Jobber, D., Principles & Practice of Marketing, 5 th
Edition, McGraw Hill, London.
Carroll, Conor (2006) “Sony Shock” in Jobber, D., Principles & Practice of
Marketing, 5 th Edition, McGraw Hill, London.
Carroll, Conor (2006) “iTunes - In tune with modern music consumers” in Jobber, D.,
Principles & Practice of Marketing, 5 th Edition, McGraw Hill, London.
Carroll, Conor (2006) “Air Wars - Airbus Versus Boeing” in Jobber, D., Principles &
Practice of Marketing, 5 th Edition, McGraw Hill, London.
Carroll, Conor (2006) “General Motors - Can General Motors mend its several slow
punctures that may lead to a crash?” in Jobber, D., Principles & Practice of
Marketing, 5 th Edition, McGraw Hill, London
Carroll, Conor (2006) “Next Generation Console Wars – Playstation 3 Vs Microsoft
360” in Jobber, D., Principles & Practice of Marketing, 5 th Edition, McGraw Hill,
London.
Carroll, Conor (2006) “Loyalty Cards – What’s the price for loyalty?” in Jobber, D.,
Principles & Practice of Marketing, 5 th Edition, McGraw Hill, London
Carroll, Conor (2006) “Vodafone Price Wars – Leveraging channel dominance” in
Jobber, D., Principles & Practice of Marketing, 5 th Edition, McGraw Hill, London.

Tiernan, Siobhan, O’Dwyer, Michele & Carroll, Conor. (2006) “Aer Arann – Flying
High in a Turbulent Environment” in Jobber, D., Principles & Practice of Marketing,
5 th Edition, McGraw Hill, London.
Carroll, Conor (2006) ““Fast Fashion” – Exploring how retailers get affordable
fashion onto the high street.” (2006) in Jobber & Fahy, Foundations of Marketing, 2 nd
Edition, McGraw-Hill, London.
Carroll, Conor (2006) “Playing to a New Beat - Marketing in the Music Industry”
(2006) in Jobber & Fahy, Foundations of Marketing, 2 nd Edition, McGraw-Hill,
London.
Carroll, Conor (2005) "Assessing Project-Based Learning: A case study of an
undergraduate selling and sales management module at the University of Limerick" in
Barrett, T., Mac Labhrainn, I., Fallon, H. (Eds) Handbook of Enquiry and Problembased
Learning. Galway: All Ireland Society for Higher Education, and Centre for
Excellence in Learning and Teaching, NUI Galway, pp.95-102.
Carroll, Conor & O'Connell, Mark (2005) “The Repositioning of Madden’s Home
Entertainment”, In: Cases in Marketing Management and Strategy Vol. 4, Kilbride, C.
& Mortimer, G., Ed. Dublin: MII, pp. 50-74.
Carroll, Conor & O'Connell, Mark (2005) “Philip Kenny Contemporary Designs –
Crafting an exclusive design brand ”, In: Cases in Marketing Management and
Strategy Vol. 4, Kilbride, C. & Mortimer, G., Ed. Dublin: MII, pp. 247-262.
Carroll, Conor & Moorhead, Robert (2005) “ESAT BT – Managing the complexities of
sponsorship campaigns”, In: Cases in Marketing Management and Strategy Vol. 4,
Kilbride, C. & Mortimer, G., Ed. Dublin: MII, pp. 284-300.
Carroll, Conor & O'Connell, Mark (2004) “Philip Kenny Designs”, In: Irish Cases in
Entrepreneurship, Cooney, T., Ed. Dublin: Blackhall Publishing, pp. 32-43
Carroll, Conor (2004) “Movie Marketing - How studios make and spend fortunes,
creating hype for their blockbusters?” (2004) in Jobber, Principles & Practice of
Marketing, 4 th Edition, McGraw Hill, London.
Carroll, Conor (2004) “Trouble with Top-Ups - Vodafone causes a stir by lowering
the margins of retailers” (2004) in Jobber, Principles & Practice of Marketing, 4 th
Edition, McGraw Hill, London.
Carroll, Conor (2004) “Fiat’s Fall From Grace” - Can Fiat turn it around?, (2004) in
Jobber, Principles & Practice of Marketing, 4 th Edition, McGraw Hill, London.
Carroll, Conor (2004) “The Launch of Nectar - Will the Nectar loyalty scheme reap
the rewards?” (2004) in Jobber, Principles & Practice of Marketing, 4 th Edition,
McGraw Hill, London

Carroll, Conor (2004) "Microsoft's Xbox Live: Who will win the online gaming battle
in the latest games console wars?" (2004) in Jobber, Principles & Practice of
Marketing, 4 th Edition, McGraw Hill, London.
Carroll, Conor (2004) "The Battle over Safeway and the fight for UK retailer
dominance.” in Jobber, Principles & Practice of Marketing, 4 th Edition, McGraw Hill,
London.
Carroll, Conor (2002) “Relighting the Spark” - Can Marks & Spencer turn it around?”
(2002) in Jobber & Fahy, Foundations of Marketing, McGraw-Hill, London.
Carroll, Conor (2002) “Zara: The Making of a Fashion Giant” in Jobber & Fahy,
Foundations of Marketing, McGraw-Hill, London.
Referred Journal Articles
Carroll, Conor (2006) “Enhancing reflective learning through role-plays - The use of
an effective sales presentation evaluation form in student role-plays”, Marketing
Education Review, Vol. 16, No. 1 Spring, pp. 9-13.
Referred Conference Proceedings
Carroll, Conor (2007) "Defying a Reputational Crisis - Cadbury's Salmonella Scare;
Why were customers willing to forgive and forget?" 2007 International Conference on
Reputation, Identity and Image, BI School of Management, Oslo, 31st May - 2nd June.
Carroll, Conor (2007) "Headquarters we have a problem! - Managing a Retailer
Revolt" The 31st Case Association Conference, New Brunswick, New Jersey, 16-18th
May.
Carroll, Conor & Medcalf, P. (2006) “Irish Marketing Communications in Transition
– 10 Years On”, Irish Academy of Management Conference, University College
Cork, Sept. 10.
Carroll, Conor (2005) “Roleplays & Reflective Learning – Developing an effective
sales presentation evaluation form for use in student roleplays/assessments”
presenting a paper at the Academy of Marketing Annual Conference, Dublin Institute
of Technology, July 7 th .
Carroll, Conor (2005) “The Dasani Debacle - A case study of how the launch of a
new brand jeopardised the entire reputation of Coca Cola” presented paper at 9th
Corporate Reputation, Image, and Identity Conference, Madrid. May 22nd.
Carroll, Conor (2004) “Crisis Communications Response Strategies – Framing a
Research Agenda” presenting a paper at the Academy of Marketing Annual
Conference, University of Gloucestershire, July 7 th .

Carroll, Conor (2003) “The AIB AllFirst Affair - Analysing Crisis Communication
Response Strategies” presented paper at 7th Corporate Reputation, Image, and
Identity Conference, Manchester. May 23rd.
Carroll, Conor (2003) ""Developing Crisis Communication Response Strategies -
Conceptualising The “7M” Framework" presented a paper at the European Marketing
Academy Conference at the University of Strathclyde, Glasgow on May 21st.
Carroll, Conor (2002) "Web Based marketing communications - a content analysis of
the top 500 Irish companies corporate websites" presented paper at European
Marketing Academy Conference, at University of Minho, Braga, Portugal, May 29,
Book of Abstracts p 76. Full paper on CD Rom. ISBN 972-8755-00-7.
Carroll, Conor (2002) "Crisis Communications - The Seven "M" Framework"
presented paper at the Academy of Marketing Conference, University of Nottingham,
July 3, Book of Abstracts p 10. Full paper on CD Rom.
Carroll, Conor (2001) "Web Enabled: A content analysis of Ireland’s Top 100
Companies Corporate Websites” presented paper at, Academy of Marketing
Conference, Cardiff.
Published Internet Case Studies
Carroll, Conor (2007) “RaboBank Direct” in the Online Learning Centre for Jobber,
Principles & Practice of Marketing, 5 th Edition, McGraw Hill, London.
Carroll, Conor (2007) “Netto, Lidl, Aldi - The rise and rise of the Limited Range
Discounters” in the Online Learning Centre for Jobber, Principles & Practice of
Marketing, 5 th Edition, McGraw Hill, London.
Carroll, Conor (2007) “Volvo - Should Volvo evolve with the changing market?” in
the Online Learning Centre for Jobber, Principles & Practice of Marketing, 5 th
Edition, McGraw Hill, London.
Carroll, Conor (2007) “Absolut Vodka - Different Vodka for Different Folks.” in the
Online Learning Centre for Jobber, Principles & Practice of Marketing, 5 th Edition,
McGraw Hill, London.
Carroll, Conor (2007) “Bang & Olufsen - Getting your Bang for your Buck.” in the
Online Learning Centre for Jobber, Principles & Practice of Marketing, 5 th Edition,
McGraw Hill, London.
Carroll, Conor (2007) “Ekornes - Developing a "Stressless" Marketing plan.” in the
Online Learning Centre for Jobber, Principles & Practice of Marketing, 5 th Edition,
McGraw Hill, London.
Carroll, Conor (2007) “The Final Days of Brand Beckham?” in the Online Learning
Centre for Jobber, Principles & Practice of Marketing, 5 th Edition, McGraw Hill,
London.

Carroll, Conor (2007) “DSG International – Managing Multiple Brands in a Multi-
Channel World” in the Online Learning Centre for Jobber, Principles & Practice of
Marketing, 5 th Edition, McGraw Hill, London.
Carroll, Conor (2006) “Dove’s Campaign for Real Beauty Campaign – Crafting a
brand for women” in the Online Learning Centre for Jobber & Fahy, Foundations of
Marketing, 2 nd Edition, McGraw-Hill, London.
Carroll, Conor (2005) “Online Music Distribution: R.I.P. the Music Industry?” in the
Online Learning Centre for Jobber, Principles & Practice of Marketing, 4 th Edition,
McGraw Hill, London.
Carroll, Conor, & Maher, F. (2005) “Kompass Ireland - Finding ways to improve
salesforce performance”in the Online Learning Centre for Jobber, Principles &
Practice of Marketing, 4 th Edition, McGraw Hill, London.
Carroll, Conor, Hurley, K. & Treacy, A. & (2005) “Gucci, Louis Vuitton, & Vertu -
Marketing Lessons from some of the World’s Most Exclusive Brands”in the Online
Learning Centre for Jobber, Principles & Practice of Marketing, 4 th Edition, McGraw
Hill, London.
Carroll, Conor, Fitzek, L.& Kennealy, R. (2005) “FCUK it, there go our customers-
Troubles ahead for retailer French Connection” in the Online Learning Centre for
Jobber, Principles & Practice of Marketing, 4 th Edition, McGraw Hill, London.
Carroll, Conor (2004) “The Brand that Beckham Built- Can the Beckham brand
survive? ” in the Online Learning Centre for Jobber, Principles & Practice of
Marketing, 4 th Edition, McGraw Hill, London.
Carroll, Conor, Naughton, J. & Anslow, R. (2004) “Dixons Group - From ‘Bricks and
Mortar’ to ‘Clicks and Mortar’; the evolution of a multi channel retailer”in the Online
Learning Centre for Jobber, Principles & Practice of Marketing, 4 th Edition, McGraw
Hill, London.
Carroll, Conor, Kelly, L. & Kearney, E. (2004) “Krispy Kreme Krosses the Atlantic”
in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4 th
Edition, McGraw Hill, London.
Carroll, Conor (2004) “The Dasani Debacle - Coca Cola’s failed attempt to crack the
tap water, (oops sorry!!!), mineral water market?” in the Online Learning Centre for
Jobber, Principles & Practice of Marketing, 4 th Edition, McGraw Hill, London.
Carroll, Conor, Jenkinson, A. & Kavanagh, S. (2004) “British American Tobacco: An
Insight into Tobacco Marketing”in the Online Learning Centre for Jobber, Principles
& Practice of Marketing, 4 th Edition, McGraw Hill, London.
Carroll, Conor (2003) “Movie Test Audiences - Can they ever get it right?” in the
Online Learning Centre for Jobber, Principles & Practice of Marketing, 4 th Edition,
McGraw Hill, London.

Carroll, Conor (2003) “Easycinema- Stelios takes on Hollywood?” in the Online
Learning Centre for Jobber, Principles & Practice of Marketing, 4 th Edition, McGraw
Hill, London.
Carroll, Conor (2003) “Seabiscuit - How to market a hit movie?” in the Online
Learning Centre for Jobber, Principles & Practice of Marketing, 4 th Edition, McGraw
Hill, London.
Carroll, Conor (2002) “Microsoft Xbox: Does it have the “X factor” to beat Sony &
Nintendo?” in the Online Learning Centre for Jobber & Fahy, Foundations of
Marketing, McGraw-Hill, London.
Carroll, Conor (2002) “DaimlerChrysler’s Maybach: Battling for the hearts, minds
and wallets of the World’s Super-rich?” in the Online Learning Centre for Jobber &
Fahy, Foundations of Marketing, McGraw-Hill, London.

Seminars/Colloquia/Workshop Presentations
Carroll, Conor (2007) "Problems, Pitfalls & Personalities - European Challenges on
writing and researching case studies on firms", Harvard Business School Participant
Centred Learning Colloquium, 28th July. The seminar delivered to 35 Harvard and
International academics focused on overcoming typical research barriers in
developing cases, finding a "good" case opportunity, finding case outlets, and cultural
challenges.
Carroll, Conor (2007) "The Seven Sins of Selling - Lessons from Sales Management
Research", Sales Institute of Ireland Seminar Series, Gresham Metropole, Cork, 13th
September. The seminar was delivered to over 80 sales and management professionals,
and was sponsored by Ulster Bank.
Carroll, Conor (2007) "Are You a Saint or a Sinner? - Lessons from Sales
Management Research", Sales Institute of Ireland Seminar Series, Menlo Park Hotel,
Dublin, 16th October.
Carroll, Conor & O'Loughlin, Deirdre (2007) "Collaborative Peer Observation in Irish
Academia", Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop,
20th September.
Presented seminar on the Centre for Teaching and Learning Spring seminar series
2005. Seminar was titled “Developing Innovative Assessment Techniques - Papers,
Projects, Presentations & Problems”, and was attended by a cross section of the
University’s academic community.
Academy of Marketing Services Marketing Workshop – presented a paper to
gathering of international marketing academics at the University of Liverpool, on
November 13-14 th 2004, the paper was titled "Crisis Communication Response
Strategies for the Services Industry"
Presented seminar in the Dept. of Management & Marketing, Seminar series titled
“Crisis Communication – Future Research Avenues”, in November, 2003
Newspaper / Magazine Articles
Carroll, Conor & Rooney, Rachel (2007) “Do Women Make Better Salespeople”,
Sales Institute of Ireland Quarterly, Issue 2 pp. 18-20.
Carroll, Conor & O'Connell, Mark (2004) "Repositioning a Small Irish Retailer - A
Case Study", MII Quarterly, Issue 4, 14-17.
Carroll, Conor, Sheehy, Orla & Cosgrove, Joanna (2004) "Lessons to be learned from
Lynch Hotels", MII Quarterly: Services Marketing - Meeting the challenges, Issue 1,
pp. 14-15.