List of Publications - University of Limerick

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Carroll, Conor (2003) “Easycinema- Stelios takes on Hollywood?” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4 th Edition, McGraw Hill, London. Carroll, Conor (2003) “Seabiscuit - How to market a hit movie?” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4 th Edition, McGraw Hill, London. Carroll, Conor (2002) “Microsoft Xbox: Does it have the “X factor” to beat Sony & Nintendo?” in the Online Learning Centre for Jobber & Fahy, Foundations of Marketing, McGraw-Hill, London. Carroll, Conor (2002) “DaimlerChrysler’s Maybach: Battling for the hearts, minds and wallets of the World’s Super-rich?” in the Online Learning Centre for Jobber & Fahy, Foundations of Marketing, McGraw-Hill, London.
Seminars/Colloquia/Workshop Presentations Carroll, Conor (2007) "Problems, Pitfalls & Personalities - European Challenges on writing and researching case studies on firms", Harvard Business School Participant Centred Learning Colloquium, 28th July. The seminar delivered to 35 Harvard and International academics focused on overcoming typical research barriers in developing cases, finding a "good" case opportunity, finding case outlets, and cultural challenges. Carroll, Conor (2007) "The Seven Sins of Selling - Lessons from Sales Management Research", Sales Institute of Ireland Seminar Series, Gresham Metropole, Cork, 13th September. The seminar was delivered to over 80 sales and management professionals, and was sponsored by Ulster Bank. Carroll, Conor (2007) "Are You a Saint or a Sinner? - Lessons from Sales Management Research", Sales Institute of Ireland Seminar Series, Menlo Park Hotel, Dublin, 16th October. Carroll, Conor & O'Loughlin, Deirdre (2007) "Collaborative Peer Observation in Irish Academia", Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September. Presented seminar on the Centre for Teaching and Learning Spring seminar series 2005. Seminar was titled “Developing Innovative Assessment Techniques - Papers, Projects, Presentations & Problems”, and was attended by a cross section of the University’s academic community. Academy of Marketing Services Marketing Workshop – presented a paper to gathering of international marketing academics at the University of Liverpool, on November 13-14 th 2004, the paper was titled "Crisis Communication Response Strategies for the Services Industry" Presented seminar in the Dept. of Management & Marketing, Seminar series titled “Crisis Communication – Future Research Avenues”, in November, 2003 Newspaper / Magazine Articles Carroll, Conor & Rooney, Rachel (2007) “Do Women Make Better Salespeople”, Sales Institute of Ireland Quarterly, Issue 2 pp. 18-20. Carroll, Conor & O'Connell, Mark (2004) "Repositioning a Small Irish Retailer - A Case Study", MII Quarterly, Issue 4, 14-17. Carroll, Conor, Sheehy, Orla & Cosgrove, Joanna (2004) "Lessons to be learned from Lynch Hotels", MII Quarterly: Services Marketing - Meeting the challenges, Issue 1, pp. 14-15.
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List of Publications - University of Limerick

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