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Photo Marketing Association International

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PMA • EUROPEAN<br />

compared to current sensor designs. The new sensor design advances the existing Kodak technology that has become a standard in digital<br />

imaging, the company said. The “Bayer Pattern”, an arrangement of red, green and blue pixels, was first developed by Kodak scientist<br />

Dr. Bryce Bayer in 1976. In this design, half of the pixels on the sensor are used to collect green light, while the remaining pixels split evenly<br />

between sensitivity to red and blue. After exposure, software reconstructs a full color signal for each pixel in the final image.<br />

Kodak‘s new proprietary technology adds panchromatic, or “clear” pixels to the red, green and blue elements. Since these pixels are sensitive<br />

to all wavelengths of visible light, they collect a significantly higher proportion in the light striking the sensor. By matching these pixel<br />

arrangements with advanced software algorithms from Kodak, users will be able to experience an increase in photographic speed, directly<br />

improving performance when taking pictures under low light, the company said. Since the new technology enables faster shutter speeds,<br />

motion blur will be reduced and the design of smaller pixels will result in higher resolutions in a given optical format while the performance<br />

is retained.<br />

Currently, Kodak is developing CMOS sensors using this technology for consumer markets such as digital cameras and camera phones. As<br />

the technology is appropriate for use with CCD and CMOS image sensors, it can be expanded across Kodak‘s full portfolio of image sensors,<br />

including products targeted to applied imaging markets such as industrial and scientific imaging. The first Kodak sensor incorporating this<br />

technology is expected to be available for sampling in the first quarter of 2008.<br />

PENTAX CORPORATION OF TOKYO, JAPAN, HAS FORMERLY APPROVED THE TENDER OFFER BY HOYA CORPORATION TO PURCHASE<br />

ALL SHARES OF THE COMPANY FOR A PRICE OF YEN 770 PER SHARE. The decision was made on a board meeting on July 2, 2007,<br />

following the Pentax Annual Meeting on June 27, 2007. At the Annual Meeting, Pentax shareholders elected Yukio Ohara (President of Hoya<br />

Service Corporation, an affiliated company of Hoya Corporation) and George Stuart Souther (General Counsel of Hoya Corporation) as<br />

Directors of the company.<br />

PHOTOCHANNEL NETWORKS INC. OF VANCOUVER, BRITISH COLUMBIA, CANADA, HAS TAKEN IMMEDIATE CONTROL OF PIXOLOGY<br />

PLC, SURREY, UK. According to a press release, the company, which has received acceptances from the holders of over 94 percent of the<br />

outstanding Pixology plc shares, has determined to complete the acquisition of Pixology under the proposed terms originally announced on<br />

April 25, 2007. According to a press release, funds for the acquisition of the Pixology shares tendered will be delivered to Pixology<br />

shareholders within the next 14 days from existing cash.<br />

<strong>Photo</strong>Channel operates primarily in North America, while Pixology has largely focused on the UK where it provides digital solutions for the<br />

UK‘s largest photofinishing retailers, including Tesco, Asda (Wal-Mart UK), Boots and Jessops. The company also serves Costco in the USA.<br />

<strong>Photo</strong>Channel Networks‘ CEO Peter Fitzgerald commented: “With the acquisition, <strong>Photo</strong>Channel will become a complete solutions provider<br />

with an offering covering all three digital image printing segments – online, in-store kiosks and mobile. The company will be in an optimal<br />

position to address its retail customers‘ current and future needs and capture the market‘s global potential with new retailers moving<br />

forward.”<br />

FUJIFILM CO. LTD. AND NORITSU KOKI CO., LTD. HAVE AGREED TO FORM A NEW COMPANY TO PROVIDE AFTER-SALES SERVICE FOR<br />

PHOTOFINISHING EQUIPMENT IN THE JAPANESE MARKET, EFFECTIVE JULY 1, 2007. In March 2006, both companies formed a global<br />

alliance in the photofinishing field to expand the demand for retail printing. According to a press release, Fujifilm‘s domestic maintenance<br />

company for photofinishing equipment (FIC Techno Service Co., Ltd.) and Noritsu Koki‘s company will be integrated into a new domestic<br />

maintenance company called N&F Techno Service Co., Ltd., headquartered in Tokyo, Japan. The new company will employ approximately<br />

300 people.<br />

THE ASSOCIATION OF IMGAGING EXECUTIVES (AIE), A PMA MEMBER ASSOCIATION, HAS ELECTED A NEW BOARD OF DIRECTORS AT<br />

ITS EXECUTIVE LEADERSHIP CONFERENCE FROM JUNE 27 TO 29, 2007, IN MINNEAPOLIS, MINNESOTA, USA. Kim Toren-Freeman, Allied<br />

<strong>Photo</strong>graphic & Imaging, Grand Rapids, Michigan, USA, was elected new President, succeeding Mark Lane, American Color Imaging<br />

Inc., Cedar Falls, Iowa, who is now immediate past President. Other newly-elected board members include: Tom Rieger, Rieger Communications<br />

Inc., Clarksburg, Maryland (President-elect), Ken Wilson, Lustrecolor Inc., Canon, Mass. (first Vice President), Susan Rau, Northwest<br />

Professional Color, West Fargo, ND (second Vice President), Tom Hayes, Visual Image <strong>Photo</strong>graphy Inc., Cedarburg, Wisconsin (Treasurer).<br />

Ted Fox, PMA, Jackson, MI (Secretary and Executive Director), Steve Troup, Buckeye Color Lab, North Canton, Ohio (past President Directorat-large),<br />

Glenn Paul, Exclaim, West Trenton, NJ, John Rak, The Artona Group, Vancouver, BC, Canada, and Larry Apple, Associated <strong>Photo</strong><br />

& Imaging Inc., Miami, FL (Directors-at-large).<br />

Copyright: 2007 <strong>Photo</strong> <strong>Marketing</strong> <strong>Association</strong> <strong>International</strong>.

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